It is common knowledge that high bounce rates are bad and low rates are good.
It's there waiting for your every log in to Google Analytics.
It is hard to believe that this number has risen so fast.
These numbers can be misleading, however.
What is the limit of too high?
This article will explain how to measure and analyze your bounce rates. This will allow you to determine if your bounce rate is too high or normal for your industry.
I will also discuss strategies to audit your bounce rate, and what is driving it up.
You'll also learn my secrets to lowering your bounce rate.
Let's first discuss what a bouncerate is and why it matters.
What Is a Bounce Rate? Why is it Important?
A bounce is when someone visits your site and leaves without ever interacting with it again. The bounce rate is the percentage of visitors to your site who leave without interacting further.
What does it mean to "interact further?" Google automatically counts as a bounce anyone who visits one page of your website. You're fine if they visit at most two pages.
The site-wide bounce rate is shown in the overview report from Google Analytics.
Class="wp-image-165967" height="435" loading="lazy" sizes="(max-width: 647px) 100vw, 647px" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate11.jpg 647w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate11_350x235.jpg 350w.jpg class="wp-image-165967" height="435" loading="lazy" sizes="(max-width: 647px) 100vw, 647px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate11.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate11.jpg 647w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate11-350×235.jpg 350w" width="647"/>
This version of Google Analytics, now called Universal Analytics, is being retired by Google. It will cease processing new data as of July 1, 2023. Make sure that you have GA4 installed to begin collecting data.
It is the average number bounces on all pages, divided by the total visits to all pages in the same time period.
It is also possible to track the bounce rate for a page, section, or entire page of your website.
Once we have looked at the various segment reports, I will show you how to view this information.
It is the bounce rate for a single page that sounds exactly like it. It is the sum of the bounces and the number of page visits.
This infographic provides answers to the most frequently asked questions regarding bounce rates. It also offers tips and tricks to improve your bounce rate.
img alt="Infographic explaining what a bounce rate looks like" class="wp-image-165969" height="1999" loading="lazy?" sizes="(max-width: 520px) 100vw, 520px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate13.png 520w, https://neilpatel.com/wpng 1345.png 350×1345.png.png.png 320×1345.png.png 550×1345.png 480×1345.png 530×1345.png 512×1345.png 450×1345.png 420×1345.png1345.png.png/Bounce_rate1335x1345.png/Bounce_rate1355226899.pa_rate1345.pa242.jpg class="wp-image-165969" height="1999" loading="lazy" sizes="(max-width: 520px) 100vw, 520px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate13.png" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate13.png 520w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate13-350×1345.png 350w" width="520"/>
You may wish to use a segmented bounce-rate regardless of your site type.
Your blog posts might have a different bounce rate than your demo pages, product pages, or About pages.
We'll get to the details later. Just know that segmenting can help improve your website bounce rate.
Why is the bounce rate so important?
Semrush revealed that Google's fourth most important ranking element was bounce rate in 2017.
class="wp-image-165972" height="301" loading="lazy" sizes="(max-width: 626px) 100vw, 626px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate12.jpg 626w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate12.jpg 350w) width="626 class="wp-image-165972" height="301" loading="lazy" sizes="(max-width: 626px) 100vw, 626px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate12.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate12.jpg 626w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate12-350×168.jpg 350w" width="626"/>
According to Gary Illyes, Google doesn't currently use bounce rates in its algorithm metrics.
Google's algorithm does not take bounce rates into account. However, it does indicate if the user found your information useful.
Google may be notified if a user clicks on your website and then leaves the site without any interaction.
Your result may not match the searcher's intent. Google concludes that this page shouldn’t be in the top results.
These are the connections.
Knowing bounce rates will help you determine if your marketing strategy works and if visitors are engaged with your content.
Understanding your target and breaking down your bounce rate so that it makes sense is the key.
What is a good bounce rate?
There are many variables that determine what a "good bounce rate" is.
Your business type, country and the devices that your visitors use all impact how high your average bounce rate is for your site.
The average bounce rate for all industries is approximately 47 percent. Mobile has a 51 percent average bounce rate, but bounce rates vary by device.
Google Analytics can help you determine the right bounce rate for you.
Google Analytics gives you a quick visual of the industry's average bounce rate. This is done by benchmarking.
You first need to enable benchmarking in Google Analytics.
Click on the admin section to view the property for which you would like to see the bounce rate. Next, open reports and choose Audience > Benchmarking.
You can now compare industry averages.
Navigate to your behavior reports. Click on "Site Content", then click "Landing Pages".
The average bounce rate across all sites will be immediately visible.
A site-wide average may not be sufficient to provide a useful benchmark.
You can drill down to see bounce rate by channel, location, and devices.
You can compare industry averages for product pages or blogs.
Under "Audience", select "Behavior" and then "Benchmarking." Finally, choose "Channels."
You can now choose your vertical to compare any period.
This will give you an idea of how your website performs compared to average bounce rates by channel.
A site's "good" bounce rate is going to be different. It could even differ for each page of your site.
To increase conversions, you should pay attention to your bounce rate trends.
This metric should be used to identify weaknesses in your site. Do not worry about reaching a magical number.
Let's now look at ways to increase your bounce rates.
How to Analyze the Bounce Rates
Your site-wide bounce rates are too wide to be considered anything other than a vanity metric.
You need to reduce your bounce rate and group it by various variables in order to really understand it.
Once you understand the root cause of your bounce rate, you won't be in a position to lower it.
Google Analytics allows you to modify the bounce rate metric in several ways.
As I mentioned, segmenting your bounce rate is the first step.
To help you evaluate and improve your bounce rate, we'll be looking at nine segments.
Segment Bounce rate by Age
Google Analytics tracks a variety of demographics, which makes it easier to segment and analyze your site traffic.
One of them is the age range of your visitors.
Look under "Audience", then "Demographics" in the left-hand sidebar. This will show you bounce rates by age. Click the "Age” option.
This is the final report.
img alt="Statistics derived from Google Analytics" class="wp-image-165998" height="317" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate50.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate50.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate50-350×159.jpg 350w" width="700"/>
This will allow you to see if your bounce rates are higher in certain age groups.
As you can see, seniors (65+), have a higher bounce rate than other visitors to this site.
Seniors are your ideal target market. Make sure you design your web pages correctly to reach them.
Avoid using trendy language or jargon.
Segment Bounce rate by Gender
You will find the "Gender" option just below the "Age" option on that left-hand side menu.
img alt="The sidebar of Google Analytics." class="wp-image-166000" height="537" loading="lazy" src="https://neilpatel.com/wp-content/uploads/2022/08/image19.png" width="263"/>
This report will tell you the bounce rate of males and females.
class="wp-image-166007" height="206" loading="lazy" sizes="(max-width: 700px) 100vw, 700px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate25.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate25.jpg 350w) width="700Wa25-350×103.jpg 35×103.jpg 350×103.jpg 350×325.jpg 350×103.jpg 350w.jpg 350×103.jpg 350w class="wp-image-166007" height="206" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate25.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate25.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate25-350×103.jpg 350w" width="700"/>
Now you can easily check if your site has one gender or the other.
You should not create the impression that you are only targeting one gender if your website bounce rate is higher with one gender.
Segment Bounce rate by Affinity
Next, click on "Audience", then "Interests", and then "Affinity Categories".
The bounce rate of this group is determined by visitor interest.
img alt="Statistics broken down into affinity categories from Google Analytics" class="wp-image-166013" height="382" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate23-700×382.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate23-700×382.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate23-350×191.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate23-768×419.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate23.jpg 869w" width="700"/>
To find out if your marketing group is missing out, check out the bounce rates of the most popular affinity categories.
As you can see, this site is best for shutterbugs and business professionals.
The least engaging are those who love music, movies, or green living.
This information can help you target these groups with imagery and content.
Segment Bounce rate by Location
To find the Geo section, stay in "Audience" and then move to "Interests". To access a different segment report, click on "Location".
img alt="The sidebar for Google Analytics with the location button highlighted. class="wp-image-166014" height="492" loading="lazy" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate26-1.jpg" width="350"/>
First, you will see a map that shows where the majority of your visitors are from.
Below, you will see the table version that breaks down your visitors by geographical region.
class="wp-image-166015" height="284" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate28-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate28-1.jpg 350w.jpg 350wpatel.jpg 1-350×142.jpg –350×142.jpg 350w.jpg 350w.jpg 350w.jpg 350w.jpg s.jpg –Bounce_rate28-1.jpg.jpg.jpg –128–350×142.jpg.jpg.jpg.jpg.jpg.jpg class="wp-image-166015" height="284" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate28-1.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate28-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate28-1-350×142.jpg 350w" width="700"/>
This will give you the country-specific bounce rate.
As you can see, Australia and the UK have higher bounce rates than other countries.
It is possible to drill deeper into the data to determine if some provinces are performing worse than others. You can then adapt your marketing strategy so that you target the areas you want to improve.
Segment Bounce rate for new visitors
The "New Vs. Returning” breakdown is a good section to look at. It can also be found in the "Audience", section under "Behavior."
This will allow you to see if new visitors bounce more than return visitors.
". class="wp-image-166017" height="174" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate32-2.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate32-2.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate32-2-350×87.jpg 350w" width="700"/>
I expect that your visitors will have a higher rate.
To get more value from this segment, you can consider the acquisition source as a secondary dimension.
Click on the "Secondary dimension" drop-down menu at the top of this table, and then select "Source" from that list.
Below, we'll discuss acquisition.
Segment Bounce rate by Browser
A browser breakdown report can be used to determine if your visitors are experiencing bounces.
Select "Browser and OS" in the "Audience", section under "Technology."
This is how the report should look
img alt="Statistics broken into browser by google analytics" class="wp-image-166020" height="271" loading="lazy" sizes="(max-width: 700px) 100vw, 700px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate35-2.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/Bounce_rate35-2.jpg 350×136.jpg 350w class="wp-image-166020" height="271" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate35-2.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate35-2.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate35-2-350×136.jpg 350w" width="700"/>
A higher bounce rate in one browser could indicate that your site is not properly configured for that browser.
Versions of browsers are also important.
A site with a noticeablely higher bounce rate could have bugs or UX problems.
If the browser continues to bring you traffic, even if it is an old browser, you should fix it.
Segment Bounce rate by Device
You will find the "Mobile" section under the "Technology", (still under Audience). To see the bounce rate across devices, select "Overview".
" class="wp-image-166021" height="584" loading="lazy" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate36.jpg" width="248"/>
This will show you the bounce rate difference between tablet, smartphone, and desktop.
img alt="Statistics broken down by device category from Google Analytics" class="wp-image-166022" height="167" loading="lazy") src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate37-2.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate37-2.jpg 350w" width="700wpatel.jpg 350w class="wp-image-166022" height="167" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate37-2.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate37-2.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate37-2-350×84.jpg 350w" width="700"/>
Your bounce rate on tablet or mobile is likely to be higher than normal.
The "Devices Report" can be viewed as well. It further breaks down the data by mobile brand and operating systems.
img alt="Statistics broken down into mobile types by google analytics" class="wp-image-166023" height="219" loading="lazy") sizes="(max-width: 700px) 100vw, 700px" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate1-1.jpg 700w, https://neilpatel.com/wp/uploads/2022/Bounce_rate1-1-350×110.jpg 350w.jpg 350w.jpg 350w.jpg 350w.jpg 350w.jpg 350w class="wp-image-166023" height="219" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate1-1.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate1-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate1-1-350×110.jpg 350w" width="700"/>
If you notice that Apple users bounce at a faster rate than Android users, this could indicate that you have design issues.
Segment Bounce rate by Acquisition
Let's now look at segmentation by purchase rather than by audience.
Click on "Acquisition", then "All Traffic", and finally "Source/Medium" from the left-hand menu.
img alt="The sidebar for Google Analytics with source/medium highlighted. class="wp-image-166024" height="487" loading="lazy" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate2.jpg" width="273"/>
This is how the table should appear at the bottom on your screen.
img alt="Statistics broken down into source categories from Google Analytics" class="wp-image-166026" height="190" loading="lazy") src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate3-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate3-1.jpg 350w" width="700wpatel.jpg 350wpatel.jpg 350×95.jpg 350w class="wp-image-166026" height="190" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate3-1.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate3-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate3-1-350×95.jpg 350w" width="700"/>
It will give you an overview of the origins of your traffic and the bounce rates.
To see if there is a trend, take a look at the top bounce rates from the different sources.
Here's an example of a paid advertising campaign that has a higher bounce rate.
img alt="Statistics broken down into source categories from Google Analytics" class="wp-image-166028" height="350" loading="lazy" sizes="(max-width: 700px) 100vw, 700px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate4.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/Bounce_rate4-350×175.jpg 350w class="wp-image-166028" height="350" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate4.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate4.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate4-350×175.jpg 350w" width="700"/>
You may have too broad advertising targeting or your landing pages don't match up well with your ads. This can lead to a higher bounce rate.
How to Create Adjusted Rates in Google Analytics
Google Analytics can be used to adjust the definition of an interaction. This directly affects your bounce rate.
You might consider it an interaction on your site, if a visitor watches a video.
You can set up an event in Google Analytics. This includes a video, a button click, or an interaction such as downloading a file.
These "events", which users complete, will not count towards your bounce rate.
This is something you should be cautious about. You need to be careful that automated events do not skew your results.
You don't want video views to be counted as interactions if you have your videos set up to automatically play.
You can modify the way Google records interactions by simply sending events to your Google Analytics. These events will tell you when a user spends time on a particular page, scrolls through a specified percentage of a webpage or sees a specific item on the page.
Google Tag Manager allows you to send events:
2. Use the Timer Function to adjust your bounce rate
Google can also be deemed to have visited a page and interacted with it if they spend minimal time.
Make a new tag, and give it a name like "UA — Adjusted Bouncing Rate — Timer."
class="wp-image-166029" height="785" loading="lazy" sizes="(max-width: 537px) 100vw, 537px) srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate5.jpg 537w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate5-535×512.jpg 350w.jpg 350w.jpg 350w.jpg 350w.jpg 35×512.jpg class="wp-image-166029" height="785" loading="lazy" sizes="(max-width: 537px) 100vw, 537px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate5.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate5.jpg 537w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate5-350×512.jpg 350w" width="537"/>
You have the option to choose how long you wish to work for. Start with 30 seconds.
Add a trigger to this and give it the name "Timer — 30 Seconds".
img alt="Setting up a custom timer via Google Analytics" class="wp-image-166030" height="376" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate6.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate6.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate6-350×188.jpg 350w" width="700"/>
The time interval is measured in milliseconds. For 30 seconds, enter "30000".
Choose a limit of 1. Next, enter the conditions section and set it to "Page URL matches RegEx*".
This will allow Google Analytics to include all pages within the tracking.
Before publishing, make sure to save, preview, debug, and confirm.
How To Lower Your Bounce Rate
High bounce rates are caused by users not finding what they need. There are many ways you can improve your website and reduce bounce rates.
Top Exit Pages
Exit pages are pages that people go to before leaving your site.
This will tell you who is landing on the page directly and who is bouncing off it versus who is arriving via an internal link and exiting.
This can help you to focus your efforts on improving and testing your site.
View page Timings
Because your pages are too slow, they may be at high risk of abandonment.
This can be checked with the Page Timings Report.
Click "Site Speed" in the left-hand menu and then "Page Timings".
This report will show you how fast each page is loading on your website.
img alt="Statistics broken down into exit page categories from Google Analytics" class="wp-image-166036" height="160" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate10-1.jpg 700w, https://neilpatel.com/wp-rate10-1-350×80.jpg 350w.jpg 350w.jpg 350w.jpg 350w.jpg class="wp-image-166036" height="160" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate10-1.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate10-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate10-1-350×80.jpg 350w" width="700"/>
You can filter by page views or average page speed. This will allow you to improve the pages that have the most traffic but slowest load times.
It will also show you your site's average speed.
Site speed has become more important since Google's Speed Update. However, it can also have a huge impact on bounce rates.
The bounce rate, for example, is 123 percent higher than what it should be.
For more information and suggestions on improving your site's speed, you can visit the other Site Speed reports.
img alt="The sidebar for Google Analytics with the speed button highlighted. class="wp-image-166041" height="393" loading="lazy" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate22.jpg" width="259"/>
Speed Suggestions will help you identify potential problems and offer useful advice on how to resolve them. For example, you can delete unused Java files or use smaller images.
Google's PageSpeed Insights can be used to find more strategies to improve site speed.
Utilize A/B Testing
These reports can help you identify the areas that need improvement.
It can be difficult to know which changes will make your bounce rate increase the most.
You may have noticed a weak landing site. What can you do to make it better?
Is it necessary to make it more difficult? Are you looking for a different call-to-action? What can increase your conversion rate
A/B testing can be a great way for you to test your improvement plans.
You can test different call to action words, landing page designs, target audiences, and even target audiences.
A/B testing allows you to easily see which version is working for half of your visitors, and the other half to the other half.
To better understand the results of your A/B tests, you can use a significance calculator.
img alt="A/B Testing Significance Calculator" class="wp-image-166042" height="293" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate24.png" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate24.png 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate24-350×147.png 350w" width="700"/>
Make your pages easy to read
It is easy to overlook such an important aspect of your pages. But readability is crucial.
You can check the readability of your website and content with many free tools, such as the Yoast plugin WordPress or WebFX's free readingability tool.
Make sure your headline is bold and large. To make it easier to read, use bullet points and subheadings.
These are some other ways you can make your content more readable.
- Subheadings make it easier to scan the content when you are reading.
- To make it easier to find important information, you can add bullet point lists (such as this one).
- To share important information, include images, infographics, or charts.
- Use bold keywords only a few times.
- To give readers the opportunity to take part, ask questions in your content.
- Include a conclusion that explains what readers should do next.
Be aware of the font size and type you use, the length of your sentences and paragraphs, as well as the white space on the pages.
You should also consider other elements of your page that could be distracting such as your color choices or ad placements.
Use Clear CTAs and Take Care of Their Placement
Use compelling calls to action to convert people and get them to take action.
Call-to-actions should be compelling people to take action, such as signing up for the newsletter or purchasing a product.
There are many options to improve your call to action buttons. You should consider your copy, color and button size.
img alt="Example for a CTA" class="wp-image-166043" height="313" loading="lazy" sizes="(max-width: 658px) 100vw, 658px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate27.png" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate27.png 658w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate27-350×166.png 350w" width="658"/>
Apple recommends that all CTA buttons be at least 44 pixels high.
img alt="Apple’s suggestion for CTA sizes" class="wp-image-166044" height="429" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate29.png" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate29.png 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate29-350×215.png 350w" width="700"/>
Engage Your Audience
The visual creature that we are is the human eye,
We love imagery. Images are also more effective at retaining information.
You're likely to only remember 10% of what you read or heard. If you look at a photograph, however, you are likely to recall 80 percent of its content.
Images and videos are a great way for your audience to interact with your content.
Videos that are short and catchy are growing in popularity can increase engagement.
img alt="Use video to increase engagement" class="wp-image-166047" height="542" loading="lazy" sizes="(max-width: 557px) 100vw, 557px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate31.png" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate31.png 557w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate31-350×341.png 350w" width="557"/>
Infographics can also be very effective in attracting your visitors.
Over 41% of marketers claim infographics are their most engaging type of visual content.
You may need to add images, videos and infographics if your audience isn’t engaged with a particular page.
Live Chat Support
Chat is the fastest way to provide customer service support.
Live chat is a great way to engage people who visit your site but don't find what they are looking for immediately.
There are many platforms that allow you to set up live chat services such as Intercom.
To increase bounce and convert more visitors to your site, live chat is one of best tools that you can use this year.
Keywords with High-Value Traffic
Writing content alone is not going to increase your conversions or improve bounce rates. It's going to attract random traffic and convert nothing.
Keywords are your best friend when it comes to improving bounce rate. Targeting high-value, high-traffic keywords is the best way to increase bounce rate.
You should aim to target keywords with high traffic and low competition. However, this is not always possible. If these terms are not available, you should look for traffic that indicates buyer intent.
These keywords will get you in front high-value customers.
Attract Right Visitors
Not all content is equal.
High bounce rates are often caused by bad traffic.
Your targeting and content may be the problem if your content strategy isn’t working.
It is essential to create compelling content that reaches your audience. This includes a content strategy that takes into account each stage of the buying process.
Many content marketers mistakenly attribute high bounce rates to low quality content. The idea of quality is subjective. Your definition of quality might be different from mine.
You may notice a higher bounce but it is not due to the incorrect content.
Let's discuss long articles (often 2000+ words). These articles are high quality in the digital marketing industry. Why? They address all questions and concerns of the target audience.
However, this may not hold true in industries such as finance, entertainment, or health care, where shorter articles perform better.
This is a key point to remember when creating content and larger campaigns.
It is a chain reaction. You can make sure that your content is well-written and distributed through the appropriate channels. This will allow you to reach a wider audience who are interested in what you have to offer. What is the end result? The bounce rate will be higher.
Write Better Meta Descriptions
Companies don't spend the time to optimize meta description for search users. This causes a decline in click-through rates over time.
They may not consider it important, but it is.
Meta descriptions are brief descriptions that appear in search results pages and tell users what they can expect when they click on a hyperlink.
" class="wp-image-166048" height="153" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate34-700×153.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate34-700×153.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate34-350×77.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate34-768×168.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Bounce_rate34.jpg 1029w" width="700"/>
Your meta should be between 150-160 characters (including spaces). A (….) will be generated if you have a longer meta. a higher bounce rate, as readers may feel that the content isn't relevant to their needs.
Before you can create a compelling meta description, it is important to understand the search results and the description's role.
How do you create a compelling meta description?
These are some tips to get you started:
- Enter the target keyword. This tells users that the page is relevant to their interests and encourages them to click.
- Use power terms to encourage clicks, conversions, and speed.
- Add a CTA: Tell users what to do and what they'll learn.
The Future of Bounce rates
This article covered bounce rates as they are shown in Universal Analytics. However, UA will be discontinued next year.
This is because most of my clients are still transitioning to GA4.
It is also important to note that the GA4 bounce rate is the inverse of engagement. It doesn't matter how it works, especially if you are still using Google Analytics. You just need to know that it will change.
Do not worry, I will be there to provide you with updated strategies as soon as the switch happens!
What tools are available to measure bounce rate?
Google Analytics is the most used tool to measure bounce rates.
What's a bounce rate?
The bounce rate is the percentage that users leave a site (or "bounce") after viewing one page.
What's a good bounce rate?
Excellent is a bounce rate between 25 and 40 percent.
How can I increase my bounce rate?
Engaging content, including internal links and targeting the right keywords, can increase bounce rates. You can also create a simple site navigation to improve your user experience.
It can be daunting to analyze and improve your bounce rate. However, improving your bounce rate will result in a happier audience and higher conversions. Your bounce rate will drop quickly if you follow the steps that I have outlined.
To begin, you need to understand what a "good bounce rate" is and then narrow your analysis to find out exactly what your bounce rate metrics tell you.
Site-wide bounce rates are just a vanity metric. It is too broad to give actionable information.
To understand why your bounce rates are high, focus on different segments reports such as your top exit pages and page timings.
You can increase the engagement of your audience by making your website more readable, adding imagery, optimizing your CTAs and using live chat.
To find out what works best for your audience and you, do some A/B testing.
Monitor your reports for each change to determine where and how you are improving.
Remember that there is no magic number. You must strive to improve and offer your customers a better, happier experience.
What tools do you use for monitoring and improving your bounce rate?
By: Neil Patel
Title: Bounce Rate: What Is It and What Is a Good Number?
Sourced From: neilpatel.com/blog/bounce-rate-analytics/
Published Date: Fri, 02 Sep 2022 07:00:00 +0000