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How MIG helped ContractLogix boost its content marketing strategy

By Peter

How can a small marketing agency scale its content strategy to deliver more value to its customers? Customers want useful, informative content. However, in busy companies, there is only so much time in the day. Often, not enough to produce the content they need. A marketing company that is skilled in creating compelling and high-powered content can help you solve this problem.

Contract Logix was in exactly that situation. MIG's content creators were able to provide more quality content than the company's staff could create internally. The end result was more useful content, on a regular basis, and better visibility.



Quick Takeaways


  • Contract Logix offers automated contract management software

  • Contract Logix was having trouble keeping up with its content-marketing strategy. So, it contacted Marketing Insider Group.

  • MIG provided high quality articles and blog posts to enhance Contract Logix's internal writing

  • Contract Logix and MIG increased website traffic, visibility and search visibility

Contract Logix: Automating contract management

Contract Logix, a B2B SAS company, provides contract management software to many industries. Contract Logix's contract management software automates the entire contract lifecycle and replaces manual contract creation. Contract Logix allows companies to manage all of their contracts digitally from inception to execution, and archived.

Automation of the contract lifecycle offers many benefits including higher compliance, lower risk, and lower costs. Automating the contract lifecycle speeds up the process and allows contracts to be executed in days, instead of weeks or even months.

Contract Logix faced the challenge of educating potential customers about its contract management software. What it does and how it can help them. The company decided that content marketing was the best way to tell the story and began a strategy that relied heavily on informative and persuasive blog posts and online articles.

Problem was, someone had to write all those blog posts and articles online. The company's marketing staff was already fully tapped.

The problem: There is not enough bandwidth to scale a content marketing campaign

Contract Logix is a large company in the contract management industry, but has a small marketing team. The company was unable to produce a steady stream of blog posts and detailed articles online. Although they could write a few articles, the company couldn't produce enough content to warrant a solid content marketing strategy.

Contract Logix had to produce several 1000-word articles per month in order to boost their marketing strategy. They didn't have the resources to do this. They needed help with increasing their publishing frequency, optimizing articles for SEO and providing more valuable content to their readers.

The solution: Engage MIG's Content Experts

David Parks, Vice President of Marketing at the company, was aware that he needed to add quality content from outside sources to his internal content. However, he had some concerns. He was unsure if outside writers could understand the contract management space well enough to create valuable content. He didn't like spending hours editing and rewriting content from other writers.

David didn't want the content to be duplicated on other websites. He also wanted to ensure that it was SEO-friendly. It might be more time-consuming for him to guide and edit other writers than it is to write it.

Marketing Insider Group's content marketing experts were the solution. David knew Michael Brenner from MIG and was familiar with the quality content he produced. David and Michael believe brands should think of themselves as publishers. This made MIG an ideal partner for Contract Logix’s ever-growing content requirements.

David and Contract Logix's team wrote all internal content before David hired MIG. MIG added to the company's internal content, allowing staff to focus on writing about what they like. MIG was a valuable tool that helped the company expand its content and improve its publishing schedule. Contract Logix has worked with MIG for 18 months. They've conceived 150 keywords, had 136 headlines approved and 85 articles published.

Content marketing articles on the Contract Logix website.

David was particularly pleased with the content created by MIG's professional writers and how quickly they were able to keep up.

David said, "What surprised me was how quickly the writers were capable of producing content of extremely high quality." The writing is always perfect in grammar. I don't recall ever having to edit anything from an grammatical perspective.

The result: Higher Keyword Rankings and Visibility

Contract Logix's visibility was greatly improved by the increased quality and quantity of writing.

Justin Perkins, a Solutions Engineer and author of multiple articles on Contract Logix's website, stated that "we see such a large amount of traffic coming to these blogs." Since we started working with MIG, we have seen an increase of organic traffic. It continues to grow. The blog is responsible for at least 50% of site traffic. There has been an increase in the number of blogs that convert to marketing qualified leads, or in our case, to a demo request.

Contract Logix has taken the lead against competitors in keyword rankings.

Contract Logix has been working closely with MIG since March 2021. Since then:

  • Search visibility increased by 11.55% to 11.27%
  • Traffic increased by 13.34% to 13.89%
  • The average position rose from 49.75% up to 50.32%

The company had 19 keywords rankings in the top three, 34 among the top ten, 55 among the top twenty and 93 within the top 100 in August 2022. Contract Logix had four featured Google snippets. 9 of the top 10 pages on the site were also from Contract Logix's blog. (The site's homepage was the tenth.

David Parks, when asked about the experience of working with MIG in content marketing, said that it was:

"I highly recommend them. They should be part any content marketing strategy.

How can MIG help your company's content marketing?

Contract Logix saw the benefits of Marketing Insider Group helping them improve their content marketing. MIG can help your company develop a content marketing strategy and offer high-quality blog writing services. Companies that publish more articles have better results. MIG can help you increase the frequency of your publications.

MIG can help you grow your business by helping you to use content marketing.

Marketing Insider Group's post How MIG helped Contract Logix supercharge its content marketing strategy appeared first on Marketing Insider Group.

Frequently Asked Questions

How does search engine optimization work?

Search Engine Marketing (SEM) is one of the most essential components of digital marketing. SEM encompasses paid-per click advertising, sponsored link, display ads (paid inclusion), search engine optimization(SEO), social marketing, video marketing and mobile advertising.

What are the best social media strategies?

Social Media Marketing can be a great way for your business to get noticed online. It's a great way to build brand awareness and generate leads. Here are five ways social media marketing can help boost your business.

  1. Create a Facebook Fan Page – This allows you to interact directly with customers on Facebook. You can also upload files such as photos and videos.
  2. Twitter Promote Your Business – Twitter offers a great way to share information and connect people. Use hashtags to increase visibility.
  3. Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If someone likes what they see, they may click to visit your website.
  4. Host Live Events. Organizing live events allows potential clients to meet face-toface. They can ask you questions about your products or services.
  5. React to Customer Review – Positive reviews will build trust between you and your clients, which in turn will encourage repeat purchases. Negative comments should be addressed quickly.

What is eCommerce Marketing?

Ecommerce marketing is online shopping. It is the act or selling products over the internet. This includes buying goods from companies and selling them over the web. This would include selling on eBay if you are an individual seller. A business may be set up where you make a profit by selling goods. This is where the key idea lies: make money selling products online.

Here are more details concerning eCommerce marketing

The first step in creating a successful eCommerce site is to identify the type of products that you are looking to sell. You should then decide whether you will offer one item (such a book), multiple items (such DVDs and books), or both.

Once you have an idea of the products you want to offer, it's time to search for suppliers. A supplier is a company that makes and sells the product you want to sell. You would, for instance, need to find a supplier that makes and sells greeting card products if you were to begin selling them.

Once you have found a supplier you will need to set up a website that displays the products and allows buyers to buy them. Some suppliers will provide templates, while others will require that you design the template. Once you have a website, you will need to market it. This can include posting articles to forums and blogs, advertising via websites such as Google Adwords, or sending emails directly to relevant contacts.

There are many ways to promote your eCommerce store. These include email, search engines, social networks, and mobile apps.

  • Email marketing is a popular choice for many businesses. It is cost-effective, straightforward to implement, as well as delivering results. But, it takes a lot of time and effort to generate quality leads.
  • Search engine optimization is a technique for improving the rank of a website for specific keywords. It's usually done through link building, which helps pages rank higher in search engines.
  • Social networking sites such as Facebook and LinkedIn are becoming increasingly crucial for promoting businesses. These sites are used every day by many people to keep in touch with their loved ones and friends. If you post useful articles, you can reach thousands of people.
  • Apps for mobile devices are a powerful tool for eCommerce marketers. Shoppers love to use their tablets and smartphones to shop. An app allows customers to be reached wherever they may be.

eCommerce has grown to be a huge business. There are many methods to promote your business. Take your time to choose the right method for you to reap the benefits of eCommerce marketing.

What is the difference between marketing and advertising?

Advertising is a form or communication that promotes products, brands, and services. Advertising is usually accompanied by a clear call for action, such “Buy Now!” Click here or “Buy Now!”

Marketing, on the other hand is a way to communicate your company's vision, mission, and values with potential customers. Marketing is also a way to establish relationships with potential customers and current customers.

Marketing can be used, for instance, to tell the story about your company and what you offer. Talk about your philosophy, history, and commitment towards quality. Perhaps you could give testimonials from happy customers. To encourage people to visit your site, you could also create an event that gives away shoes free of charge.

Marketing is, in short, about telling stories. Advertising is about selling products.

What are the 5 marketing concepts?

The five marketing concepts are:

  1. Branding – A brand is what people think of when they hear your name. It's the first thing people associate with your name. You must create a consistent brand identity across all media.
  2. Positioning – Your positioning is the way you position yourself in your market. How can you best describe who you really are?
  3. Message – This is the content of your message. What is your point? What's the point?
  4. Marketing mix: This combination of channels and pricing to get your message across to your target market.
  5. How can you measure success with measurement?

What type of eCommerce Marketing Strategy should I follow?

There are three main types of eCommerce marketing:

  1. Direct marketing
  2. Search Engine Optimization (“SEO”)
  3. Social Media Marketing

Direct marketing means sending emails directly at potential buyers. These emails may contain coupons, special offers, and discounts. This type of marketing aims to build customer loyalty and trust.

Search engine optimization works by improving the ranking of your website in search engines like Google, Bing, Yahoo, etc. You'll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.

Social media marketing is done using websites like Twitter, Facebook and Pinterest. To connect with your audience. It is easy to use and free of charge.

Each method has its own pros and cons. SEO takes time and effort, whereas direct marketing requires little effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. We recommend that you combine different marketing methods.

For instance, you could send emails promoting your products and rank highly in search engine results. Or you could advertise on social media and then link to your site from those pages.

As you can see there are many options to market your eCommerce shop. You can choose the most effective for your business, and then implement them over time. Good luck!

What are the 7 steps of internet marketing strategy?

Internet marketing strategies help businesses achieve their goals through online media. The seven main steps include planning and research, implementation, monitoring as well as analysis, optimization and evaluation. Each step is vital for successful internet marketing and should all be completed regularly.

  1. Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. It is important to consider who may buy your product or service, and what it costs.
  2. It helps you to understand your customer's interests and needs so you can decide which products or services will best suit their needs. Research also provides valuable insights into trends and consumer behavior.
  3. Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. Once you have chosen your platforms, it's important to ensure that they are correctly configured. You can also decide whether you want to spend money or pay per click.
  4. Monitoring – This is how you can see if your efforts have been successful. Use analytics tools like Google Analytics to track traffic flows, conversion rates, and customer demographics.
  5. This analysis will allow you to compare your results with benchmarks and past performance levels. This step shows you how to improve areas where you are struggling.
  6. Optimization – Optimizing your site means making changes to increase its efficiency in attracting visitors. For example, you could add new features or change how users navigate your site.
  7. Evaluation – Evaluate your campaign's performance to see where it is at the moment. Are there opportunities to improve? If so, you might not have achieved your goal. If you still have issues to resolve, you will need another evaluation.

Statistics

  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

statista.com

  • Statista
  • Statista: E-commerce in the world – Statistics & Facts

blog.hubspot.com

  • 21 Successful Co-Branding Partnerships – Why They Are So Effective
  • HubSpot Blog

influencermarketinghub.com

  • Benchmark Report: The State of Influencer Market 2021

moz.com

  • SEO Learning Center – Moz
  • [Case Studies] How Moz ranked #1 for a high-volume Keyword in 3 Months or Less

How To

Top 10 Affiliate Strategies for 2022

Affiliate marketing is one of the most popular online advertising methods marketers use today.

It allows companies to promote products without spending any upfront costs. Instead, affiliates pay a commission whenever users purchase the advertised items.

There are two main types of affiliate programs: performance-based and cost-per-sale. Performance-based means that an affiliate gets paid after a certain number of sales occur. Affiliates get paid a set cost per sale regardless of whether they sell anything.

We'll be discussing the top 10 best affiliate marketing strategies in 2022. We'll discuss each strategy and give examples of successful campaigns.

#1. #1.

eCommerce sites are increasingly using loyalty programs to build brand loyalty. They allow customers to accumulate points when they visit a website and shop.

These points can later redeem for discounts, rewards or other special offers.

Amazon Prime, for example, gives members exclusive deals and perks.

Amazon also has a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.

#2. Use Social Media to Promote Products

Perfect places to promote products are social media platforms like Facebook and Twitter.

Companies can run ads to target potential buyers directly. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.

They may also target those who live within walking distance to a store.

Twitter is another platform that companies can use to quickly reach their target audiences. Companies can send tweets to followers, ask questions, and share content.

Instagram is similar with Twitter in that it allows brands interact with consumers. Instagram, however isn't able to allow businesses direct messages.

Instead, posts appear on followers' feeds automatically.

Pinterest is another social media platform that allows businesses connect with customers. These connections include sharing images, asking questions, or answering customer inquiries.

#3. Offer Special Discounts to Influencers

Influencer marketing is an effective tool for increasing brand awareness. Brands can work with influencers to offer incentives for them to promote their products.

This partnership often involves giving influencers free products to review or test out.

These partnerships can go beyond reviewing products. Brand ambassadors can also be made of influencers.

Brands can employ influencers for giveaways, opinions, answering questions, or to simply showcase their products.

#4. 4. Create video ads

Video ads are becoming more popular. Online videos are becoming increasingly popular, particularly since tablets and smartphones have become mainstream.

Advertisers have the option to use video ads to grab attention and persuade viewers click on links to buy products or to advertise.

YouTube is one of the most significant websites where advertisers can place video ads. YouTube allows advertisers upload 60 second clips.

Google AdWords, another option, allows you to place video ads. Google uses keywords to match ad placements to relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.

People spend hours reading books, playing video games, listening or watching movies on their smartphones.

Mobile apps are a great way for businesses to get more visitors to their websites.

Apps can be downloaded onto smart devices, such as iPhones, iPads, Android phones, and tablets.

App stores are available for Apple iOS and Google Play as well as Windows Phone, Blackberry OS and Kindle Fire.

#6. #6.

Shopping carts are an effective method for selling physical goods.

Customers can add items directly to their shopping cart.

Online shopping carts are growing in popularity. Customers can register and view product listings at some online retailers like eBay.

Amazon and other online retailers integrate shopping carts into their websites. Customers can order the items they desire and make payment right away.

#7. #7.

It is a great way of attracting new customers.

When a company launches a new line of products, it usually sends out press releases announcing the news.

This release could include information about the new line's pricing and availability.

The company can market the new products once the launch has been completed.

#8. Develop Cross-Channel Marketing Programs

Cross-channel advertising refers to marketing efforts in multiple channels.

Cross-channel marketing can include, for instance, sending emails to subscribers via email, promoting products on social media, and running banner advertising on search engines.

Companies may combine multiple channels to increase their exposure.

Some companies even sell products at brick-and–mortar locations. These companies also sell products online.

Sometimes, companies use both channels simultaneously to increase their sales.

#9. #9.

Companies can use data analytics to enhance their business operations and maximize their profits. It involves analysing data collected from diverse sources to identify patterns or trends.

Analytics can identify problems, evaluate current practices, predict future needs, and suggest improvements.

Analytics tools can pull data from many sources: web servers, databases, and even applications.

These tools can be used by companies to better understand the behavior of their customers.

#10. Increase Customer Satisfaction

Every business should be able to satisfy its customers. Customer satisfaction is key to any business. Customers are more likely return for additional services if they feel satisfied.

Satisfied customers are more likely to refer your products to others.

Satisfied customers are also less likely to complain about poor service.

All businesses must improve customer satisfaction.

This can be achieved by providing exceptional customer service.

Employees should be able to respond quickly and effectively to customer queries.

Fast shipping options are available so that customers don't have too much time before they receive their orders.

You should also ensure that your website is easy for users to navigate.

Your site should load quickly and display clear instructions.

Remember that not all customers will be the same.

Some customers might need more assistance while others aren't so much.

Therefore, it is important to tailor customer support policies to individual needs.

This ensures everyone receives top-notch service.

You can find our guide here to learn how you can start an affiliate marketing program.

This article will cover everything you need to know when starting an affiliate marketing program.

Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.

By doing this, you'll gain experience and build credibility.

You can then leverage this expertise to earn

————————————————————————————————————————————–

By: Michael Brenner
Title: How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy
Sourced From: marketinginsidergroup.com/content-marketing/how-mig-helped-contract-logix-supercharge-its-content-marketing-strategy/
Published Date: Mon, 14 Nov 2022 10:00:19 +0000

Filed Under: Features

Make the most of your Marketing Budget for Next Year by Content Marketing

By Peter

Our content marketing agency gained clients when the pandemic began. Unspent marketing budget was the main reason.

Marketers, SaaS founders, and startup CEOs were pulling money from events and ads while doubling down content marketing.

We can help you if you have an unspent marketing budget and are facing a "use or lose it" situation.

We are a bit biased. We suggest that you spend your unpaid budget on content marketing. We'll also explain why. Check out our suggestions for how to spend your marketing budget on content marketing



Quick Takeaways

  • You can lock-in your annual content plan by spending your marketing budget now on content marketing.
  • Start the year with content that is relevant to buyers, qualified leads, and sales straight away
  • Next year, you can use the remainder of your budget to test new channels of promotion campaigns that are focused on your company's priorities

Use your Marketing Budget for Content Marketing instead of wasting it!

In 2007, when I joined SAP, I was asked to identify the marketing programs that actually generated leads, sales, and ROI. I spoke with all my colleagues, I dug into our CRM and poured over the reports.

What I was shocked to discover was that 62% of our marketing budget went on activities that generated zero leads for sales. There was not one lead. Nearly two-thirds (or more) of our regional marketing budget was supposed to be devoted to, you guessed, driving sales leads.

These campaigns were usually directed by the VP of Sales in those segments. Let's see a complete page in an industry trade magazine. A brochure is needed. What about boondoggle events?

What programs really drove sales results? Content marketing. Our sales team wanted 100% pipeline, so one-third of our budget was used.

They were all content marketing programs.

These programs were successful for three main reasons:

  1. They planned strategically customer-focused content for delivery throughout the year.
  2. They gave time to optimize the program so that the right leads were delivered at the right times.
  3. They had their plans created and spent their budget before was born.

Sales people can be funny, you see. I know. My first five years were spent in sales. We need a lot of leads to nurture into sales opportunities in the first year. This will help us reach our sales targets.

We want only qualified leads at the end of the year so that we can spend the remaining time closing deals.

Content marketing should be planned now before the year ends. This will allow you to get started with content marketing before the year begins. This allows you deliver value to your company from the beginning and allows you to adjust and optimize as you go.

What if we don't know our campaign priorities yet?

Thank you so much for asking. Campaigns are the problem. They define what is important. SEO-based content marketing uses objective research to determine what is important. We use keywords, customer concerns, and questions to find out.

Trending data is used to determine which topics are most important for your industry. To determine what topics you should be discussing, we identify the gaps between you and your competitors.

You can incorporate certain campaigns into your content plan. It's possible. You have at least a strategy for building an audience for big ideas that will surely change the world. Definitely!

How to make the most of your marketing budget that isn't spent

Where and how should you spend the dollars left over from your marketing budget? This post will share the 7-step process that we use to help our clients spend their marketing budget on content marketing next year. We also provide an overview of the costs that you can expect to pay.


1. Align to Your Business Strategy

The business case for content marketing is the first step. What does it mean for your business goals and overall marketing goals? How will you measure the results in terms that your executive team can understand?

2. Create The Content Marketing Measurement Framework

To cover all stages of the buyer's journey, I like to use the framework of reach and Engage.

  • Reach: bring new customers or prospects to your company. This stage is often referred to as awareness by some marketers. This is a difficult thing to measure, and a great way to spend your budget. You can count the number of people who visit your website or landing pages by using reach.
  • Build a relationship with them. How often do they visit you? How many times do they stay? How far can they go?
  • Convert This stuff counts. Did they complete a form, sign up for an offer and then buy the product? Because we use valuable content to attract them, rather than tricks or persuasion, our content marketing leads are 62% less expensive than other types.
  • Keep: Customers who are generated by content marketing are "better" as they spend more and stay longer. Our research has shown that 4x the revenue lifetime value (LTV), is generated by content marketing.

Once you have established the framework, it is time to define the actual measures of success. You can now define the data points that will tell you if you have succeeded in reaching, engagement, conversion and retention.


3. Do keyword research and topic modeling

All content planning begins with keyword research. Although aligning with your business strategy is important we believe that user-based research is better at driving marketing plans. This is in contrast to internal opinions about the most important campaign messages. These are the steps we follow:

  1. You should identify the most important topics or categories of content that you wish to create
  2. Analyze your SEO positions and rankings against these "short-tail keywords." Examples of MIG keywords include marketing, content marketing, and so on.
  3. Take a look at search intent, such as commercial intent (see further)
  4. High CPC keywords can be used to identify competitive gaps and opportunities

Source: Semrush

Bonus Watch my webinar to learn how CPC is used to identify high-purchase intent keywords and competitive gap keywords.


4. Brainstorm 100 Ideas for Articles

This may sound daunting, but it is actually quite simple. Here are some tips:

  • AnswerThePublic – Type any keyword into Answer the Public to get this content plan. It is based on the most common questions people use their search engines to find information about that topic. Because real people are asking these same questions, Answer The Public gave me permission to write Why Content Marketing is Important and Why Content Marketing Takes So Long To Work.

  • Buzzsumo – Type any search term in Buzzsumo (License Required) to get hundreds of ideas based upon the most shared content ideas. Buzzsumo asked me to write about content marketing trends and AI-generated content. It also gave me tips for startups on content marketing.

With Semrush, search intent is used. Answer The Public uses search query data. Buzzsumo uses social sharing data.


5. You can plan your entire year's worth of content

You now have a good idea of what your business strategy is for next year. This will also help you to plan your marketing strategy. You know which keywords your audience uses and what content they share. Also, you know where you stand in relation to the competition. This will help you decide what to do.

Let's take some of our unused marketing budget and use it at the end to pay next year's content. This is how we plan it:

Ask your team to rank their article ideas from 1 to 4. They can then rank which articles they like (ranked as 1) and which ones they don't like (ranked 4). These rankings should be averaged and weighted across the team. You should publish 100 articles per week if you have many ideas.

Balance the content themes. This is an example taken from the MIG blog last summer.


6. Make sure to optimize or update old content

Enter last year in the search box on your website. You're likely to find articles on trends from last year that you want to update. Maybe you have articles that were published 5 years ago and still receive decent traffic. Google could penalize your website if you remove those pages. Instead, you can use some of your marketing budget to update the pages.

You can start by looking for articles with years on them. You should search for articles with high traffic, but older than two years. You should look for articles older than three years that still rank well or get lots of conversions.

Now, make a plan to update them using the marketing budget left over from last year! It is a great way to generate leads and income without spending money on new articles or conte t ideas.


7. Promoting your content through an employee-generated social media campaign

The best way to increase the value of your marketing budget is through employee-generated content. Why? Because content created by your employees is more trustworthy than ads. This is a great way for your employees to build their personal brand. You never know, some employees might even be interested in writing for you.

This employee activation is getting your employees to share and write your content. They did it not because you forced them to (never force this), but because they wanted to. Engaged employees can generate twice the click through rates as brand-shared content by sharing and creating content.

Employees - LinkedIn's secret sauce to content distribution

Source: Edelman LinkedIn Study on Thought Leadership

What is the cost of content marketing?

Content marketing costs range from $1000 to $10,000 per month depending upon the content type and how many content pieces you need each month.

Our content packages are very simple. We help clients generate traffic and leads by providing an annual content plan as well as 1-2 blog posts per week. It's easy and focused: 50-100 key words, 50-100 headlines for creative articles, 1-2 blog posts per week, monthly tracking by Semrush to show that it works!

For 2 weekly articles, we charge $4500 per month. This is only $54,000 for all blog content next year. This is less than the cost for one event sponsorship, or a month's PPC advertising. If you are interested, see a ROI-focused case study to learn more about the results we have using this service and our incredible G2 Reviews. )

As Alex from Jotform explains, setting up a marketing budget can be like baking a cake. The key is to find the right recipe and then heat the oven.

We shared the recipe below to help you make the best of your marketing budget.

It makes sense to spend your unutilized budget on next year's content marketing

You can see that spending any marketing budget remaining on content marketing next year is a smart idea.

MIG gives you a year's worth content. You also get a keyword strategy that is tailored to your buyer's needs. You receive 100 ideas for article topics, weekly content that will keep your lead machine running smoothly, and monthly reports that you can share with your boss.

This will give you the results that you want next year. It will be paid for already! This is why it's the best time to use your marketing budget for next year's content market. You'll be a hero next year.

Are you interested in using some of your marketing budget for content marketing? Our 35+ writers are available to create content for your business. Get a consultation or check out our blog content.

Marketing Insider Group's first article, Use Your Unused Marketing Budget on Content Marketing for Next Year appeared originally on Marketing Insider Group.

Frequently Asked Questions

What amount should I budget to fund my first digital marketing campaign

It depends on which campaign you are planning to launch. You can spend $50 to $100 on your first campaign.

Advertisement space can be purchased for search engines such Google or Bing. These ads are usually $10 per click.

Banner ads can be placed at different places on a website that has a website. This will help you attract new visitors and bring them back to your site.

You can also find a freelancer that will design your banners. Freelancers are typically paid between $20 and $30 an hour.

Once you have created your ad, it is possible to start tracking your results. There are many analytics tools available for free on the Internet.

You can also manually track data. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)

After collecting this data, you can determine whether your campaign was successful.

If not, you can try different methods until you find one that works well.

What eCommerce Marketing Strategy Should I Use?

There are three types in eCommerce marketing:

  1. Direct marketing
  2. Search Engine Optimization (SEO).
  3. Social Media Marketing

Direct marketing involves sending emails directly from the source to potential customers. These emails could contain discounts, coupons, and other special offers. This type of marketing is designed to build customer loyalty.

Search engine optimization works by improving the ranking of your website in search engines like Google, Bing, Yahoo, etc. Your site will appear near the top results for keywords related to your product/service. This will increase your traffic.

Social media marketing can be done via websites such Facebook, Pinterest Instagram, YouTube and Instagram. To connect with your audience. It is free, simple to set up and highly effective.

Each method has its advantages and disadvantages. SEO takes time and effort, whereas direct marketing requires little effort. But if you concentrate on just one type of marketing, you will not reap the full benefits from eCommerce marketing. We recommend combining multiple types of marketing.

Sending emails could be one way to promote your products and help you rank well in search engines results. You could also advertise on social media, and then link back to your website from these pages.

You can market your eCommerce store in many different ways, as you can see. Select the best options for your company and keep them in place over time. Good luck!

What are the major types of marketing?

Marketing is the act of communicating ideas, values, and messages to consumers. We often use the term marketing interchangeably with advertising. Marketing encompasses more than advertising. Marketing includes all forms of communication that promote and market a product or service.

Three key components of marketing are branding, promotion and distribution. Branding refers to how a company identifies itself to its target audience. Promotion is the act that draws attention to your brand by using paid ads, free promotions, or other public relations efforts. Distribution is the method of delivering your message to your target audience. Distribution can be done via traditional methods such as television, radio and print. But, the new technology has made it easier.

Statistics

  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)

External Links

moz.com

  • SEO Learning Center – Moz
  • [Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz

hubspot.com

  • YouTube Marketing: A Complete Guide
  • Chatbot Builder Software

blog.hubspot.com

  • 21 Examples of Co-Branding Partnerships That Work (And Why They're Effective)
  • HubSpot Blog

neilpatel.com

  • How SEO can help you build your brand
  • Marketing Automation: Examples & Tools (2022)

How To

Top 10 Affiliate Marketing Strategies in 2022

Affiliate marketing is one of the most popular online advertising methods marketers use today.

This allows companies to promote products without having to spend any upfront costs. Affiliates are paid a commission when users buy the advertised products.

There are two types main affiliate programs: cost-per sale or performance-based. Affiliates who are performance-based get paid when a certain amount of sales occur. Affiliates are paid a cost per sale, regardless of whether they sell any products.

We'll be discussing the top 10 best affiliate marketing strategies in 2022. Each strategy will be discussed and examples of successful campaigns provided.

#1. #1.

eCommerce websites are increasingly adopting brand loyalty programs. These programs allow customers to earn points every time they shop on a website.

These points can be later redeemed for special offers, discounts or rewards.

Amazon Prime, for example, gives members exclusive deals and perks.

Amazon also offers a referral program called Associates. This program lets merchants refer shoppers to Amazon and receive a percentage of the revenue generated from those referrals.

#2. Use Social Media to Promote Products

It's easy to advertise products via social media platforms, such as Facebook, Twitter or Instagram.

Targeting potential buyers can be done by companies via ad networks. Facebook, for example, allows advertisers to target certain groups of people based upon their interests and demographics.

Targeting people within a particular distance of a store is also possible.

Twitter is another platform that companies can use to quickly reach their target audiences. Companies can use Twitter to send out tweets, ask questions and share content.

Instagram is similar to Twitter in that it allows brands and consumers to interact. However, unlike Twitter, Instagram doesn't allow businesses to send direct messages.

Instead, posts are automatically displayed on followers' feeds.

Pinterest is another social network that allows businesses and customers to connect. These connections may include sharing images, answering customer queries, and asking questions.

#3. #3. Offer special discounts to influencers

Influencer marketing can help increase brand awareness. Brands have the option to partner with influencers and offer them incentives to post promotional material about products.

This partnership can often involve giving influencers complimentary products to test or review.

These partnerships do not only include product reviews. Brand ambassadors can also be made of influencers.

Brands can hire influencers to host giveaways, provide opinions, answer questions, or simply show off their products.

#4. 4. Create video ads

Video ads are becoming increasingly popular. People love watching videos online, especially since smartphones and tablets became mainstream.

Advertisers may use video ads as a way to get attention and persuade viewers of their products to click on the links.

YouTube is the largest website where advertisers can place video ads. YouTube allows advertisers the ability to upload short clips lasting up to 60 seconds.

Google AdWords can also be used to place video ads. Google uses keywords to match ads to relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming more popular. Many mobile apps let users download games, watch movies, read books, and listen to music.

People spend hours reading books, playing video games, listening or watching movies on their smartphones.

To drive more traffic to your website, businesses should look into mobile apps.

Apps can also be downloaded to Android phones, iPhones, iPads, Android phones, tablets, and other smart devices.

App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.

#6. #6.

For selling physical goods, shopping carts can be a very effective way to do so.

Customers can add items directly to their shopping cart.

Online shopping carts have gained popularity. Many online retailers, such as eBay, allow customers to create accounts and browse product lists.

Amazon and other online retailers like it integrate shopping carts in their websites. Customers can choose what items they want to order and pay for them right away.

#7. #7.

Product lines are a great way to attract new customers.

A press release is usually sent out when a company announces the launch of a new product line.

The release may contain information about the new line's features, pricing, availability, and more.

Once the launch is completed, the company can market the product.

#8. Develop Cross-Channel Marketing Programs

Cross-channel advertising refers to marketing efforts in multiple channels.

Cross-channel advertising could be used to send emails to customers via email lists, promote products on social networking sites, or run banner advertisements on search engines.

Multichannel exposure can be a boon for some companies.

One example is that some companies sell products in brick-and mortar locations. In addition, they also sell products online.

Companies sometimes use both channels simultaneously in order to increase sales.

#9. #9.

Data analytics is a tool that companies use to improve their business operations and increase profits. This involves analysing data taken from many sources to determine patterns and trends.

Analytics can identify problems, evaluate current practices, predict future needs, and suggest improvements.

Analytics tools can collect data from many sources, including web servers, databases, and applications.

These tools can be used by companies to better understand the behavior of their customers.

#10. #10.

Every business needs to be satisfied with their customers. Customers who are satisfied will be more inclined to return for additional services.

A satisfied customer is also more likely to recommend your products to others.

Satisfied clients are less likely than others to complain about poor service.

Therefore, increasing customer satisfaction is critical for all businesses.

This can be achieved by providing exceptional customer service.

Employees should be able to respond quickly and effectively to customer queries.

Offer quick shipping options so customers don’t have to wait too much before receiving their orders.

It is important that your website is simple to navigate.

Your site should load quickly and display clear instructions.

Bear in mind, not all customers can be treated equally

Some customers might need more assistance while others aren't so much.

Therefore, you should tailor your customer support policies to suit individual needs.

This ensures everyone receives exceptional service.

For more information on how to launch an affiliate campaign, see our guide.

We've covered everything you need to know about starting an affiliate marketing campaign.

Now that you're familiar with the basics of affiliate marketing campaigns, you can begin to establish relationships with other bloggers.

This will help you gain experience as well as build your credibility.

This expertise can then be leveraged to earn

————————————————————————————————————————————–

By: Michael Brenner
Title: Use Your Unspent Marketing Budget On Content Marketing For Next Year
Sourced From: marketinginsidergroup.com/content-marketing/use-your-unspent-marketing-budget-on-content-marketing-for-next-year/
Published Date: Mon, 07 Nov 2022 10:39:22 +0000

Filed Under: Features

Why we believe display advertising is broken (and what you should do instead)

By Peter

According to the most recent figures, more than a third (33%) of internet users use ad blocking online. More than half of those over 35 also use them.

Consumers will go to great lengths to avoid content that they don't need or want. Brands who push for display advertising that interrupts content experiences in an increasingly ad-free environment, believing this will make consumers happy, may want to reconsider their marketing strategy.

According to a CEO of a media agency who has been working in digital advertising for over two decades on both the agency and client sides, this is the conclusion.

Are banner ads just a sham marketing tactic?

They won't let go, they will not die. Once I was asked my opinion on which marketing tactic was like "The Walking Dead" in marketing.

It was Halloween theme, and it happened during the streaming of that hit streaming show. It was an honor to be included in the list with my great friends Ann Handley and Joe Pulizzi, Doug Kessler and Neil Patel, all marketing thought leaders.

They recommended some old marketing strategies, including over-promotion and quantity over quality, as well as a lack of courage. These are all great marketing tactics. My recommendation of which marketing tactic was a zombie-relic like the living dead? banner ads

Why banner advertisements need to be thrown out: They don't work. Or, as I love saying, banners have 99 problems and one click is not the answer!

Why?

  • They are ignored by your customers.
  • You might be resentful at your future customers for interrupting their content experience.
  • Banner advertising spending isn't declining faster because marketers continue to shift money from traditional marketing (print radio TV, radio) to digital formats.
  • In most industries, click through rates for banners are below.1% (0.06% on average).
  • Eye-tracking research shows that people ignore them. This tactic can be hard to justify, even for branding and awareness.

stats showing why people hate banner ads

What if Marketing People Really Want It?

I love to talk about the compounding power that content marketing has. This is how it works. You create content that people love. Google gives you organic search rankings for this piece of content. Great job!

You still get traffic to that article a few months, years and weeks later. Imagine that this happened every week for five years, or ten years. This is what content marketing does. You get a compounding rate return. The results you get from the time and dollar you spend 5 years ago are still valuable today.

This is not like advertising where you lose all value once you stop spending. This video, which I recently made on the compounding power and content marketing, will give you more information.

Why banner ads are so bad

These are some of the most offensive banner ads I have ever seen.

hubspot ciollecting data from cute chrome extension

  • Hubspot has launched a Chrome extension that replaces your banner ads with images of baby animals. Bravo! (Sorry guys. No longer available. They were criticised for collecting data during the experiment
  • AdAge reported that 23% have their ads served to incorrect urls by automated exchanges. Alex Kantrowitz, a reporter at AdAge, said that "url masking" is yet another form of fraud that plagues automated ad-buying marketplaces.
  • The New York Times banner ads: "The Monster That Ate The Web"
  • The Street does a fantastic job supporting the same arguments that I used.

You'll find articles saying banner ads are okay if you look at AdAge Magazine. Advertising isn’t broken. Advertising gets a bad reputation. The point is that their data proves they work. They don't disclose the data or refute any other's data with any facts. Their agency clients' traffic drops when they stop using banners because of their use of "complex analytics". The ad men or women. Who creates banner ads? . .

What marketers should instead do: Marketers must shift their banner advertising investments into branded content marketing experiences. Simply put, create marketing content people want. It's called content marketing. It's not. People want content (sarcasm aside).

Why interrupt your customers' needs when you can provide what they want?

you are 31x more likely to win the powerball than to have someone click your banner ad Take a look at the statistics:

  • According to Business Insider, you are 31 times more likely than someone clicking on your banner ad to win the lottery.
  • The likelihood of you completing US Navy Seal training is 112 times greater than that of someone clicking on your banner ad. (Business Insider).
  • Business Insider reports that you are 475 times more likely than others to survive a plan-related crash than people clicking on your banner ads.
  • Users can't view around 31% of impressions. (Comscore)
  • 85 percent of clicks are generated by Internet users who are 8%. (ComScore)
  • 50% of clicks on mobile banner ads happen by accident. (GoldSpot Media)
  • Kraft rejects 75% to 15% of all ad impressions because of fraud, quality issues or other issues (AdAge).

OK, Display Banners Are Dead

Banner ads weren't really alive so they can't be considered zombies. Because so many people and tech professionals depend on display advertising, the advertising industry has maintained that it works. Many businesses are trying to sell or acquire it.

In the article, the media agency CEO has not seen any evidence that banner ads worked for clients. These banner ads can be bought programmatically or on ad networks. It is hard to believe that $10 billion worth of industry has never been sold – something consumers would not miss if it vanished – but the industry is still valuable today.

The CEO stated, "We tried to sex something that was fundamentally flawed."

Display ads are useless if consumers don't engage or respond to them. According to the CEO of a media agency, it is making something fundamentally flawed more sophisticated than it appears. It is convincing marketers to join the display advertising train if they want to be considered sophisticated marketers. In reality, it is the reverse. Marketers who don't know what they're buying shouldn't be buying it.

Because of its reach, many marketers consider display advertising a key component of their marketing strategy. The bottom line is that the industry "fudges" metrics to make display advertising appear like it has high ROI, according to the CEO of a media agency.

Brad Jakeman, a Pepsi executive, made the same argument last year at the Association of National Advertisers conference. He believes that advertising is based upon a flawed model of creating "polluting content" that consumers don’t want. Marketers and advertisers know this. They continue to do this because marketing agencies still use outdated measurement systems to assess marketing performance. These vanity metrics prove that banner ads work.

This was the explanation that the CEO of a media agency tried to give clients. Surprisingly, many clients agreed that there was no evidence to support display advertising's effectiveness. Yet they continue to spend money on it as it is one of few options when it comes down running digital campaigns.

The Revenue of Big Brands that stopped spending on digital ads during Covid did not decrease when they stopped doing so

This article was my favorite of 2021 (or all of the 2020s). It's ironic that this article was published by Forbes. They will bombard you with pop-ups and banner ads during your experience there (and Google seems to not mind). )hmmm emoji

The facts are:

P&G saw no change in their business results when they cut $200 million off their digital advertising spending. Chase saw no change in their business results when they reduced their programmatic reach to 5,000 sites instead of 400,000 (a decrease of 99%). Uber cut $120 million from their digital advertising budget to drive more app installations. They saw no change in app install rates after that. Nothing happened when big brands stopped spending digital ads.

Dr. Augustine Fou

He also refers to an HBR article on how eBay proved paid search did not produce a single dollar more revenue. You have to pay for this article. Ugh. The internet!

Smart Money Will Go to Customer-Focused Content

The CEO of a media agency suggested that marketers should focus their attention on digital video, which is a more efficient format than display advertising.

Since years, I've been urging marketers to stop using banner ads and instead invest in content marketing.

Smart marketers will not interrupt their content experience by creating irrelevant, unneeded content. Instead, they will concentrate their efforts on creating valuable, relevant content that consumers want and need. Provide real value to your target audience, whether it's written content or video content. This is how you can reach and engage them.

Lincoln Millstein, Hearst's SVP, thinks I will agree. He is the man who created Boston.com as well as the NYTimes.com . He also helped to remake the NYTimes.com . He believes there is still hope we can get rid of this zombie marketing tactic. How about you?

Let us know your thoughts. Display advertising is still an important part of your marketing strategy. Make marketing content that people want!

Marketing Insider Group's post Why Display Advertising is Broken and What You Should Do Instead appeared first.

Frequently Asked Questions

What is eCommerce Marketing?

Ecommerce marketing refers to online shopping. It's selling products via the Internet. This can include buying products from companies and then selling them online. If you're an individual seller, this would also include selling on eBay. A business may be set up where you make a profit by selling goods. You want to make money online selling your products.

Here are some additional details on eCommerce marketing:

Creating a successful eCommerce site involves finding out what type of products you want to sell. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).

Once you know the product you offer, you will need to find a supplier. A supplier is a company that makes and sells the product you want to sell. A supplier is a company that manufactures and sells the product you are looking to sell.

Once you have found a supplier, you need to make a website that will display the products for buyers. Some suppliers provide templates you can use; others require you to design your template. Once you have your website online, you need to promote it to draw visitors. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.

There are many ways to promote your eCommerce store. These include search engines, email, social networks, mobile apps, and search engines.

  • Email marketing is a popular choice for many businesses. It is cost-effective, simple to implement, and produces results. However, generating quality leads requires a lot of effort and time.
  • Search engine optimization is a technique for improving the rank of a website for specific keywords. This is usually done by link building which improves pages ranking in search engines.
  • LinkedIn and Facebook are important for business promotion. Many people use these websites every day to stay in touch with family and friends. By posting interesting articles, you can reach thousands more customers.
  • For eCommerce marketers, mobile apps can also be a great tool. Shoppers love to use their tablets and smartphones to shop. A mobile app lets you reach customers no matter where they are.

eCommerce is a rapidly growing industry. There are many ways to promote your business. Make sure you choose wisely to reap the rewards of eCommerce marketing.

What amount should I budget to fund my first digital marketing campaign

It all depends on the campaign you launch. It can cost between $50-$100 to launch your first campaign.

You can purchase advertising space on search engines like Google and Bing to get started. These ads usually cost around $10 per click.

Banner ads can be placed anywhere on your website that you own. This will help you attract new visitors and bring them back to your site.

You may also be able to hire a freelancer who will design your banners. Freelancers are typically paid between $20 and $30 an hour.

After you've created your first ad you can start tracking the results. There are many analytics tools available for free on the Internet.

Data can also be tracked manually. A spreadsheet can be used to track data about campaigns. It will allow you to record every metric (such clicks, impressions etc.).

You can then determine whether your campaign was a success by collecting these data.

If that is the case, you can still try different methods to find one that works.

What eCommerce Marketing Strategy should you follow?

There are three types of eCommerce marketing.

  1. Direct marketing
  2. Search Engine Optimization (SEO).
  3. Social Media Marketing

Direct marketing involves sending emails directly to potential buyers. These emails could contain coupons, discounts, special offers, etc. This type of marketing is designed to build customer loyalty.

Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. Your site will appear near the top results for keywords related to your product/service. This will increase your traffic.

Social media marketing involves websites such as Twitter and Facebook, Pinterest, Instagram and YouTube. You can connect with your target audience. It's easy to set-up and use, and it's effective.

Each method has its advantages and disadvantages. For example, SEO requires time and effort, while direct marketing doesn't require much effort. But if you concentrate on just one type of marketing, you will not reap the full benefits from eCommerce marketing. We recommend combining multiple types of marketing.

Sending emails could be one way to promote your products and help you rank well in search engines results. You could also advertise through social media and then link from that page to your website.

There are many marketing options for your eCommerce store. Make sure you choose the right work for your business and stick with them. Good luck!

Statistics

  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)

External Links

statista.com

  • Statista
  • Statistics & facts about E-commerce Worldwide

neilpatel.com

  • How to Use SEO to Build Your Brand
  • Marketing Automation: Examples & Tools (2022)

hubspot.com

  • YouTube Marketing: Your Ultimate Guide
  • Chatbot Builder Software Free

youtube.com

  • YouTube

How To

20 Innovative Affiliate Marketing Strategies You Should Try in 2022

Affiliate marketing is one of the most effective ways to make money online. This is one of the easiest ways you can get started. You must first sign up with an affiliate program like Commission Junction or ShareASale, then place links to your blog or website. You'll earn a commission fee when someone purchases through one of those links.

Here are 20 different affiliate marketing strategies you should try in 2022

  1. Make a Content Calendar
  2. Google Adwords
  3. Start Your Podcast
  4. Join A Blogging Network
  5. Get an Email Mailing List
  6. Get paid for reviews
  7. Become An Influencer
  8. Offers Free Trials
  9. Start a Membership Site
  10. Amazon Sells Products
  11. Write Articles
  12. Start a YouTube Channel
  13. Host Events
  14. Develop A Mobile App
  15. Promote Your Business Online
  16. Run Facebook Ads
  17. Get a Twitter Account
  18. Increase Instagram followers
  19. Be open with your customers
  20. Make More Long-Term Money

————————————————————————————————————————————–

By: Michael Brenner
Title: Why We Believe Display Advertising Is Broken (And What You Should Do Instead)
Sourced From: marketinginsidergroup.com/content-marketing/display-advertising-broken-agency-ceo/
Published Date: Tue, 01 Nov 2022 14:00:00 +0000

Filed Under: Features

26 Cheat Sheets Every Successful Marketer Needs

By Peter

Being a digital marketer is not an easy job. It's hard to keep up with all the latest trends. It is important to be able to do everything, from content strategy to writing, editing, SEO, social marketing, paid analytics, and more. All the rules can change just as quickly as you think that you have mastered a channel.

How can you keep on top of everything?

This is the right place. This updated list contains handy digital marketing tips that will allow you to execute different activities with perfection. Each one is taken from experts who are either familiar with the topic or have created the best tools.

(I have created my own cheat sheet to help with content marketing ROI. This is the biggest problem I hear from marketers. You can also access the MASTER cheat sheet by clicking the link at bottom of this article.

Let's get to it!


The Periodic Table of Content Marketing

Digital marketing's most crucial component is content marketing. Econsultancy's periodic table on Content Marketing highlights eight key areas to content marketing success. Everything from content marketing goals to topics and formats to metrics will be covered. This visual presentation will allow you to deliver amazing content that customers will love.

Copywriting Amazingness 101

It is not easy to create compelling content. Copyhackers has compiled a list of 101 writing tips and tricks to help you create great content that converts and engages.


20-Step Guide for Writing The Perfect Blog Post

How can you create blog posts that grab your audience's attention, stand out from all the other content on the internet? This infographic will show you how to write a great blog post. It includes everything from the headline, intro, main copy, visual elements, and social sharing.

perfect blog post digital marketing cheat sheet

This article also contains an infographic about the anatomy of a great blog post.


The Ultimate Blog Post Idea List

Blogs are the core of any content marketing strategy. Blogs increase traffic to your site and help you build a relationship with visitors. It can be difficult to come up with new ideas for blogs.

This infographic covers over 50 topics and types of content that will inspire you today. It will also help you create high-quality, valuable content that will keep your audience coming back.


Content Distribution Strategies For Blogs of All Sizes

The battle is not over if you create valuable content. You won't see the results you want from your blogging efforts if you don't get your content out there. This Buffer checklist shares 11 proven strategies from content promotion professionals to help you get your content in front of as many people as possible.


The Ideal Content Length

Are you curious about the ideal length for social media, web content headlines, meta data, and social media? This infographic was created by Sum All and Buffer. It summarizes the optimal length for your Facebook posts and tweets.

Blogger Outreach Checklist

You want to reach out to bloggers and thought leaders in order to ask for their help or pitch a guest article. This blogger outreach checklist will help you target, reach, and contact people you wish to work with.

blogger outreach digital marketing template


Everything you Need to be a Social Media Rock Star

Are you not seeing the ROI that you expected from social media? Perhaps you don't know which platform is right for your brand, or you post inconsistently.

This post will help you make the most of your social media marketing efforts. It includes keyboard shortcuts, image sizing tips, optimal days and times to post on Facebook, Twitter and Pinterest, as well as information about how to maximize your images.

social media posting optimization template

Images are crucial to social media posts. It can be difficult to keep up with the various sizes and specifications for each channel. They change all the time! This infographic provides all you need about the sizes of each platform.

Instagram image size cheat sheet


Step-By–Step Guide to Influencer Marketing

Digital marketing has become a major component of influencer marketing, particularly for brands. Brand ambassadors are being replaced by influencers who will be the brand's voice, face and advocate. This article will help you identify your influencers and reach out to them.


The Ultimate Inbound Market Checklist

This cheat sheet, which is a sort of eBook, outlines the essential components of an inbound marketing campaign. It also explains how to achieve each.

HubSpot also offers this infographic that will refresh your knowledge on inbound marketing, from traffic to conversions.


SEO Site Audit List

It is difficult to complete a site audit. Annie Cushing made it easy with her extensive checklist. This Google sheet includes every category of SEO, and each task within.

site audit checklist


The Ultimate SEO Checklist Infographic

This infographic by SEO & Digital Marketing agency LeapFroggr should be in every digital marketer's toolbox. This infographic contains practical SEO tips and best practice that you can use to make sure your websites and content are being searched for by your target audience.


SEO Cheat Sheet for Web Developers

Although this cheat sheet is aimed at web developers only, it's great for SEO experts and newbies alike. It includes all the SEO best practice you need to keep your site search-friendly.

moz seo cheat sheet


SEO Best Practices for Blog Posts

Are you new to SEO? Want to improve your blog's SEO and search rankings immediately? This infographic outlines six key SEO best practices that you can immediately implement. It also includes a checklist that you can keep on your wall to help you with future blog posts.

An infographic displaying an on-page SEO blog checklist.


Complete List of SEO Ranking Factors

You wouldn't read this post if you knew all the ranking signals Google uses. SEO experts are divided on which ranking factors Google rewards or penalizes, their characteristics, and how much weight Google gives them. Here is a Backlinko compilation. But, take it with a grain of salt and do your research.

Google Algorithm Update History

It's difficult to keep up with Google's constant updates of their algorithms. They make more than 3,000 changes per year. SEOs need to be aware of major changes to the Google algorithm in order to monitor changes in search visibility, traffic, rankings, and traffic.

Moz has compiled a list of all Google updates that have occurred since 2000. This makes it easy to refer to.


Checklist for Local SEO

Local SEO is the new Yellow Pages. It's the best way to reach local customers right when they need you. This checklist will help you get more local customers through search engines.


Creating an Ultimate Landing Page

Your digital marketing strategy will not be complete without landing pages. Landing pages are designed to convert and attract leads. It is crucial that they are optimized for this purpose.

This infographic outlines the best practices for landing pages and explains their constituent elements such as headlines and introductions.

Don’t believe your landing pages are producing the results you desire. Klientboost has a checklist and Unbounce has questions to help you make sure your landing pages are converting.


Complete Conversion Rate Optimization Checklist

How can you ensure your web pages attract and convert your target audience?

This conversion rate optimization checklist contains details about how to choose KPIs, A/B testing, and more.


A Complete List of Google Ad Extensions

Paid search marketing is a way to ensure that your money is being used to provide customers with more ways to reach you. You can improve your Google Ads performance simply by adding ad extensions. These extensions will help you get more SERP space, without increasing your budget.


Retargeting 101

Retargeting/remarketing is one of the most effective ways to bring back customers and increase sales by chasing them (subtly) across the web. To ensure that you don't lose money, you will need to have a checklist for your re-marketing.


The Anatomy of a Marketing Email

Email marketing is the best method to nurture and generate leads. It has been proven to be the most effective marketing channel, with the highest return on investment. Email allows you to communicate directly with customers at the time and place that suits you best with carefully chosen, personal messaging.

It's time to examine what your email marketing is doing and why it isn't producing the results you desire. These conversion-focused elements can be used to optimize your marketing emails.

Google Analytics Dimensions and Metrics

This cheat sheet will give you a quick overview of all the Google Analytics dimensions and metrics you should be using to improve your website's customer engagement and interaction.


Universal Analytics Cheat sheet

This handy cheat sheet simplifies the world of Universal Analytics. It covers generalities, field reference and method, as well as limits and quotas for the new Google Analytics.


Website Usability Testlist

Your message is just as important as the usability of your website. Google places more importance on UX in order to increase search visibility. This infographic will help you to ensure that you're using the best practices.


Website Launch Checklist

It can be both thrilling and stressful to launch a website. Everything must be done, from copy proofreading to performance testing after the launch or relaunch. This website launch checklist will help you make sure that you do not forget any details.

Even the most experienced web designers can overlook little details when it comes to website launches. Here's another checklist. Here's another checklist, just in case you need it!


A Master sheet to sum it all

You've made it this far! A MASTER CHEAT SHEET with most of the above checklists, ready for use. Just make a copy and start your campaigns!

Do you have any other tips or resources that can help you improve your digital marketing? We'd love to hear your thoughts in the comments.

Are you interested in converting and reaching new customers for your company? Let's chat about how we can assist you.

Marketing Insider Group published the post 26 cheat sheets every successful digital marketer needs appeared first on Marketing Insider Group.

Frequently Asked Questions

Why is it so important to define your brand?

A brand is simply the promise your company makes to its clients. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what sets you apart from other companies in the industry.

A brand can give you authority and credibility. Potential customers instantly recognize your company's logo when they see it. You have their trust because they respect you.

Your company's culture also influences your brand. Your brand is likely to reflect your passion for your product/service if your employees are passionate about it.

Your brand isn't just words or pictures. It's a promise to which your company lives up. It's your promise to give value to your clients.

There are many things to think about when creating your brand. First, choose a name and description that clearly describes your company. Sweet Dreams Bakery, for example, would be a great name for a bakery. For a software company, DreamSpark Software is the right choice.

Next, consider how your brand will be presented. Will your logo be easily identifiable? Will you use colors that complement your corporate image? Will you use logos

Finally, you'll want to consider how your target audience perceives your brand. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Do you have the ability to make your clients feel confident and competent?

These are all questions to ask before you build your brand.

What are three examples of internet marketing strategies?

Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing can include email marketing, social media marketing and search engine optimization (SEO), as well as pay-per-click marketing (PPC) and website design.

It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many ways to make income without spending money. The return on each investment will be greater if you make more.

The most common form of internet marketing is email marketing. This involves sending email to potential customers with information about your business, and its latest offers.

Another popular method to advertise is through social media marketing. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. Businesses also have the opportunity to reach out to their customers and raise awareness about their products and services through these sites.

Search Engine Optimization (SEO), is a technique that improves the visibility of websites in major search engines. By improving the quality and quantity of relevant backlinks, webmasters can boost traffic to their sites.

Website Design is the art of designing a website that looks attractive and functions well. Website designers create the website's layout and style. Website designers make sure that the website is compliant with technical specifications and meets accessibility standards.

Advertising called Pay Per Click (PPC) allows advertisers to bid on keywords relevant their products and/or services. Advertisers are paid for each click on their ads. PPC ads are usually found at the top and bottom of search results pages.

What are some examples for direct marketing?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing helps you reach people at home or on the go. Direct marketing is the best way for customers to choose your product or service over other brands.

You should know which message will appeal to your target market the most.

The key is to find out what your customer wants and then give it to them.

There are many ways to use direct marketing to promote your business. You could send brochures to potential clients or advertise in local newspapers.

Another option is to create your own mailing list from existing customers. A good contact database will make it easy to add subscribers to your mailing list.

Finally, you can ask your current customers if they'd like to receive promotional materials. You may receive special discounts if you sign up for company newsletters.

Are there any risks associated with digital marketing?

Digital marketing is not without risks.

You must first protect your online reputation through being cautious about what you share on social media.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to protect your online reputation

  1. Take care of what you say on social media
  2. Ensure all Content Is Original and Doesn’t Infringe On Any Other Person’s Intellectual Property Rights
  3. Monitor Your Brand Image
  4. Strong passwords are important
  5. Avoid Using Personal Details Without Permission
  6. Report any unauthorized activity immediately
  7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
  8. Never Give Out Your Social Security Number
  9. Keep up to date with the most recent news
  10. Avoid Scams
  11. Select a Secure Password
  12. Always Be On The Lookout for Updates
  13. Don't share too many details
  14. Pay attention when you give out credit card numbers
  15. Do Not Send Money Through E-Mail
  16. You can check for fake websites
  17. Remember That Bad Reviews Can Hurt Your Business
  18. Check Your Credit Reports Regularly
  19. You Need to Keep an Eye on Your Privacy Settings
  20. Ask Someone Who Knows You Well Before Sharing Something

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

hubspot.com

  • YouTube Marketing: A Complete Guide
  • Chatbot Builder Software Free

statista.com

  • Statista
  • Statista: E-commerce in the world – Statistics & Facts

influencermarketinghub.com

  • The State of Influencer Marketing 2021 Benchmark Report

neilpatel.com

  • How SEO can help you build your brand
  • Marketing Automation: Examples & Tools (2022)

How To

Six Types Of Ecommerce Marketing

How can I market my eCommerce store

Ecommerce marketing represents one of most difficult marketing tasks. It requires that you understand your customers and their buying processes. You also need to understand how your products and service interact with them. This knowledge allows you to build an effective strategy to help you reach your goals.

There are six types of eCommerce marketing strategies:

  1. Product Strategy: The first step in product strategy is to decide what type of product you want. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing allows you to set the price for your products. While retail pricing charges customers directly for your products.
  2. Pricing Strategy – Next you will need to determine how much money you want from selling your products. You should consider profit margins, competition, shipping costs, taxes, etc. To increase your profit margins, there are two options: lower your cost of sales or increase your sales volume.
  3. Promotion Strategy – This is where the fun begins! The best promotion strategy for your business is one that you have developed. You can offer free shipping, special discounts or coupons. If you don’t have any ideas for promotional products, brainstorm some.
  4. Shipping Strategy – After you have determined how to promote your products you must now think about how you will get them in front of people. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Will you use a fulfillment center, or do you plan on doing everything yourself?
  5. Merchandise Management System. This software allows you to track inventory, fulfill orders, track orders, and communicate effectively with suppliers. There are many options available, depending on what your budget is and your preferences.
  6. Customer Service Strategy: Finally, it is important to create a customer-friendly strategy for your company. Are you going to provide phone support or email support? Are customers able to contact you via chat, email, social media, and even postal mail?

————————————————————————————————————————————–

By: Michael Brenner
Title: 26 Cheat Sheets Every Successful Digital Marketer Needs
Sourced From: marketinginsidergroup.com/content-marketing/cheat-sheets-successful-digital-marketer-needs/
Published Date: Sat, 22 Oct 2022 11:05:22 +0000

Filed Under: Features

Is your Marketing Ready for Web3.0?

By Peter

The internet is constantly changing. It is often difficult to secure effective digital marketing strategies. This makes it difficult to secure digital marketing practices that work.

Consider the rise of social media as an example.

Before Instagram and TikTok were providing new ways for brands to connect with the globe, we were simply making banner ads and commercials that would hopefully be seen and heard by our prospects. It was like looking for a goldfish in a sea of water, and hoping that one will pass by.

What's next?

Enter: Web 3.0.

Web 3.0 represents the next stage in the internet's structure, which is also the next major thing that marketing professionals must navigate in order to increase their businesses' revenue.

Gartner.com outlines the journey from Web 1.0 to Web 3.0:

Web 1.0 (a read only web): This web was created in the early 1990s. It allowed only static HTML pages to be viewed using a browser. This phase was focused on publishing information and making it accessible to as many people as possible.

Web 2.0 (read-write web): This was a late 1990s initiative that focused on collaboration and interactivity. Web users are no longer passive consumers of content. They can now create and share content online through blogs, wikis, and social media sites.

Web 3.0 (a web that reads-writes-interacts): This phase of the internet is centered on collaboration and interaction between humans and computers. With the introduction of new technologies such as semantic web and natural language processing, the web is becoming more intelligent and adaptable. Web 3.0 is the future of the internet.

In simple words, artificial intelligence plays a greater role in online interactions and systems. This is due to the decentralized blockchain, which is intended to make online experiences more personal and secure for users.

Eric Siu talks briefly about the changes in marketing that will occur with Web 3.0.



Quick Takeaways

  • Web 3.0 is here, and your company must be aware of current trends and practices in tech giants

  • The change will directly impact Marketing practices.

  • Fostering strong communities will be the heart and sole purpose of your marketing efforts.


Increased privacy means less data

You can currently go to Google Trends and Facebook Suite to see who is reading your content, and where they congregate online. This is an important part in sharing content via paid advertising, as we have come to expect from the world of Web 2.0.

These data are often purchased in bulk and included in subscriptions to these services. This data is not only important for your marketing efforts but it's also the backbone of them.

Web 3.0 will make it more difficult and less reliable to track purchasing habits and online presence. The way we approach prospecting and targeting our target demographics will change if we don't have access to mass data.


Decentralized social media

Blockchain-based services are being launched by more and more companies to replicate the ones we have. Youtube and Facebook already have new Web 3.0-focused platforms. Although not all of them will be Myspace, this shows how important social media is in the new age.

We won't be able to purchase mass data so the focus is on building your community. This can be done by the business side, providing high-quality products and services that are superior to the rest.

top trends in web 3.0 marketing


Source: 101 Blockchains

To stand out from the rest, we will need to invent new content across all media (written, video and photo). We are not starting from scratch, but content that performs well will not necessarily look completely different to what it does now.

It will only need to be restructured and adjusted for the new platforms.

We are marketers and have the social media skills that have helped our company through this age. These skills can be transferred (albeit slowly!) This will allow for the transition to the new model of commerce. It means that our jobs are more important than ever to attract people and keep them on our pages and sites.

Keep up to date with trends

Congratulations, you are probably already doing this part. You know this if you are a marketer or SEO writer. This isn't going to change due to the new internet structure.

Subscribe to tech journals and startups that use blockchain technology to stay informed about what's happening. Keep an eye out for larger companies that stand to lose the most from Web 3.0.

The Googles and Facebooks of the world have begun to prepare for the coming storm. Check out their strategies to stay ahead of the curve.

There have been many questions about the future of crypto currency and its role within Web 3.0 since the crypto crash. Look for the people in the community who have been most right (everyone else isn't) and consider how you can adapt their ideas and methods to your own.


Wrap up

Take a deep breath and don't be afraid! Web 3.0 will be the next challenge for you as a marketer. Many of your skills can be transferred and are as valuable to your company as ever, as we have discussed.

You will be ready to face whatever the future brings by maintaining a strong brand presence on existing platforms, as well as staying current about crypto and blockchain. Start planning your next steps.

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.

Is your marketing ready for Web 3.0? Marketing Insider Group published the article first.

Frequently Asked Questions

What are the 4 types of marketing?

Marketing can be divided into 4 categories: Direct Mail Marketing (Traditional Advertising), Public Relations (Public Relations) and Digital Marketing. Each type of marketing has different purposes and should be used for a specific purpose. You can combine them to achieve your goals.

What is the difference in marketing and advertising?

Advertising is a form or communication that promotes products, brands, and services. Advertising typically has a clear call-to-action, such as “Buy now!” You can also click here.

Marketing, on the other hand is a way to communicate your company's vision, mission, and values with potential customers. Marketing helps to build relationships with prospects and customers.

Marketing can be used, for instance, to tell the story about your company and what you offer. Talk about your values, philosophy, and dedication to quality. You could share testimonials from satisfied customers. Perhaps you can even hold an event where people are encouraged to visit your website by giving away free shoes.

Marketing is, in short, about telling stories. Advertising is about selling goods.

Are there any risks associated with digital marketing?

Digital marketing is not without risks.

First, be careful what you post on social media.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

You also risk losing control over your brand image if your online presence is not monitored closely.

Lastly, you may be subject to identity theft if someone uses your details without permission.

How to Protect Your Online Reputation:

  1. Be Careful About What You Say On Social Networks
  2. Ensure all Content Is Original and Doesn’t Infringe On Any Other Person’s Intellectual Property Rights
  3. Monitor your Brand Image
  4. Strong Passwords
  5. You should not use personal information without permission
  6. Report any unauthorized activity immediately
  7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
  8. Never divulge any Social Security Number
  9. Keep Up With The Latest News
  10. Avoid Scams
  11. Secure Password
  12. Always Be On The Lookout for Updates
  13. Don't share too much information
  14. Take care when you give credit card numbers
  15. Avoid sending money by E-Mail
  16. Beware of fake websites
  17. Bad reviews can damage your business.
  18. Regularly review your credit reports
  19. Keep an eye on your privacy settings
  20. Ask Someone Who Knows You Well Before Sharing Something

What is search engine marketing?

Search Engine Marketing, also known as SEM (Search Engine Marketing), is a vital component of digital advertising. SEM encompasses paid-per click advertising, sponsored link, display ads (paid inclusion), search engine optimization(SEO), social marketing, video marketing and mobile advertising.

These are 3 examples internet marketing.

Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing includes email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and website design.

It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are many methods to generate income, and you don't have to spend any cash. But, the higher your return, the more you will invest in each option.

Email marketing is the most widely used form of internet advertising. This involves sending email to potential customers with information about your business, and its latest offers.

Another popular way of advertising is through Social Media Marketing. Facebook, Twitter and LinkedIn are all great platforms for sharing information and interacting with friends and loved ones. These sites are a great way for businesses to increase awareness of their products and services, as well as to establish relationships with their clients.

Search Engine Optimization (SEO), a technique to increase website visibility in search engines, is called Search Engine Optimization. Webmasters can increase their site's traffic by improving the quality and quantity relevant backlinks.

Website design refers to the art of creating websites that look good and function well. Website designers determine the style and layout of a website. Website designers also ensure that the website meets accessibility standards and complies with technical specifications.

Advertisers can bid on keywords that are related to their products and services through Pay Per Click Advertising (PPC). Advertisers get paid when someone clicks on an ad. PPC ads are usually found at the top and bottom of search results pages.

What are some examples of indirect marketing?

To promote your business, think about indirect marketing methods. You might launch a social media campaign asking people to post pictures of themselves using your product. This could help spread word about your brand.

Advertise in local papers if you are an auto shop owner.

Sending coupons to customers' E-mail Inboxes and posting ads on bulletin board in public places are two other examples.

Indirect marketing works well because it doesn't cost much money.

You will need patience to promote your business. It takes time for people to trust you.

Also, you need to monitor how effective your campaigns perform. Measure the number and quality of leads that each method generates.

This will help you to determine which method is best for your company.

What are the best digital marketing strategies that I can do from home?

Digital marketing allows you to reach customers who spend most their time online. You can also generate leads through digital marketing.

Social media platforms such as Facebook, Twitter, or LinkedIn can be used to promote your brand. Email marketing tools can be used to send emails to prospects and clients.

You have many options for marketing your product or service via digital media.

If you're able to use these channels effectively, it shouldn't be a problem getting started.

Statistics

  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

neilpatel.com

  • How to use SEO to build your brand
  • Marketing Automation: Examples & Tools (2022)

moz.com

  • SEO Learning Center – Moz
  • [Case Stud] How Moz Ranked #1 in Search Engine Optimization for a High-Volume Keyword In Under 3 Months

blog.hubspot.com

  • 21 Examples Of Successful Cobranding Partnerships (And Why they're So Effective).
  • HubSpot Blog

youtube.com

  • YouTube

How To

Six Types Ecommerce Marketing

How can I market my eCommerce shop?

Ecommerce marketing represents one of most difficult marketing tasks. It requires that you understand your customers and their buying processes. You also need to understand how your products and service interact with them. This knowledge will enable you to develop a strategy that helps you reach your goals.

There are six types to eCommerce marketing strategies.

  1. Product Strategy: The first step in product strategy is to decide what type of product you want. There are three main types of products: physical goods, digital goods, and membership websites. After you've chosen which category of goods you want to work with you will need decide whether you offer wholesale or regular retail prices. Wholesale pricing allows you to set the price for your products. While retail pricing charges customers directly for your products.
  2. Pricing Strategy: Next, decide how much you want to earn from selling products. Profit margins, competition and shipping costs are all important factors. Two ways to increase profits are possible when pricing your strategy: reduce your cost per sales and/or increase the volume of your sales.
  3. Promotion Strategy – Now comes the fun part! You need to develop a promotion strategy that works best for your business. Promo strategies that work best for your business include free shipping, special deals, discounts, coupons, and other offers. If you don’t have any ideas for promotional products, brainstorm some.
  4. Shipping Strategy – Now that you know how to promote your product, you can think about how to get it to people. You can ship via USPS or FedEx. Are you going to use a fulfillment center or will you do it all yourself?
  5. Merchandise Management System. This software allows you to track inventory, fulfill orders, track orders, and communicate effectively with suppliers. You have many options depending on your budget and preference.
  6. Customer Service Strategy – Finally, you need to develop a customer service strategy that works well for your business. Do you plan to offer phone support or email? Can customers contact you through live chat, social media, or even snail mail?

————————————————————————————————————————————–

By: Carter Grimm
Title: Is Your Marketing Ready for Web 3.0?
Sourced From: marketinginsidergroup.com/content-marketing/is-your-marketing-ready-for-web-3-0/
Published Date: Tue, 18 Oct 2022 10:00:25 +0000

Filed Under: Features

Do you need a privacy policy on your website?

By Peter

Who doesn't want their privacy to be protected? Protecting your customers' privacy is an important priority in today's digital world.

This applies to every business and not just your business. You agree to a privacy statement every time you input data into a website or other service. It protects both the company collecting the data , and the visitor who gives it up.

To ensure your customers' safety and security, it is important to keep your business in compliance with national (and international!) standards. It means that you must have a solid privacy policy ( ) even if your viewers don't notice it.

Your company could face heavy fines if it violates the privacy and data collection laws. However, this can be avoided by putting in the necessary effort and resources to create your policy.

Here's an overview from Attorney Aiden Durham, to help you get started.



Quick Takeaways


  • A privacy policy is required if you collect any information from visitors to your website.

  • It's not an option. You and your customers must have it.

  • Privacy laws vary from one state to the next. It's therefore important to ensure that your policy is well-layered and account for any outliers.

Shift4Shop.com says:


This is a key component of a 360deg approach that will make your e-commerce site compliant with both national and international regulations. It includes Terms of Service documents, user consent, and Cookie Policy/Cookie law.

They're correct! You can look professional and trustworthy with your visitors to your website by having a strict privacy policy.


What is a privacy policy?

A privacy policy is a document that is provided to all users of a website where data is collected. You must inform your visitors about the data you are collecting (demographics), the methods you use to collect their data (methods), as well as why.

These are all extremely important. Data collection can be used for customer service, court-ordered research, and general research into website improvements. This information practice extends to sharing your data with third parties such as Google Analytics and your marketing company.

Your privacy policy should also let your visitors know how they can opt out of your services. Everybody has a say in how their data is collected. Visitors need to be able to reach you, the company, to opt out of data collection.

Visitors to your website have the right to request data that you hold for them. To allow them to contact you and get this information promptly, you will need to write and create a protocol.

Privacypolicy.com uses Etsy’s privacy policy summary as an example of what to consider when writing your own.

etsy privacy policy

Make sure the reader knows what to expect from your policy. It is important to remind them that your policy cares about their security and well-being. Etsy uses their opening paragraph to soften their brand image.

"We believe that transparency is important, and we are committed to being open about our privacy practices, including how your personal data is treated."

This'We Care About You'sentiment builds trust with people who take the time to read your privacy policy. It also reinforces brand authenticity and loyalty.

Remember that if you work with third-party software or companies to analyze your data, they will require you to have a policy. This is an important point to remember when creating your website.


Who writes a privacy policy?

You now know what content is needed to create a valid privacy policy. But should you be writing it. or is the answer.

You canfind a template online and use privacy policies that you like as a reference. Then, get down to drafting this important legal document. This might be the best option for you if you are a go-getter.


Source: Fast Company

Let's face the facts, your business is probably not in data collection law. If you have the budget, it is worth hiring a lawyer for your privacy policy.

To save some dollars, you don't want your rights to be violated. It can be difficult to write these policies, especially when you account for countries or states that have different laws. A lawyer can help you avoid the hassle of paying large fines if your policy is not written correctly.


Where should your privacy policy go?

This question can have a variety of answers, depending on how you collect data from your users.

If you collect data only from people who create accounts on your website, the place to post your privacy policy is their account creation screen. They are acknowledging their knowledge of your privacy policies and rights by checking the box.

It must appear on the first page of any visitor to your website if you are collecting demographic data or other information. You'll often see the phrase . By using our website, you agree to our privacy policy. This is an easy way to protect your back and collect data for research.

It all depends on how you collect data.


Wrap up

If you collect data from your visitors, you must have a clear privacy policy. It is important to be transparent, professional, and open about your business and how you conduct research.

When creating your privacy policy, you don't need to (and shouldn’t) do it all alone. Your company's and visitors' data privacy concerns will be protected by hiring experts with proven track records. Now that you know the basics, it's time to write a policy and fix any issues with data collection.

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.

The post Are You Required to Have a Privacy Policy for Your Website? Marketing Insider Group published the first version of this article.

Frequently Asked Questions

What is the difference of advertising and marketing?

Advertising is a type of communication that promotes products and brands. Advertising usually has a clear call to action, such as “Buy now!” Or “Click Here.”

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing helps you build relationships with your current customers as well as prospects.

If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. You could talk about your history, philosophy, and commitment to quality. You could share testimonials from satisfied customers. For people to come to your website, you could offer them a free pair of shoes.

In short, marketing is about telling stories. Advertising is all about selling products.

What are the 5 best social media marketing strategies?

Social Media Marketing is a great way to promote your business online. It's a great way to build brand awareness and generate leads. Here are five methods to leverage social media marketing to increase your business.

  1. Create a Facebook Fanpage – This allows customers to interact directly via Facebook. You can also upload images, videos, or other files.
  2. Promote Your Business on Twitter – Twitter is another great place to share information and connect with people. To increase visibility, use hashtags
  3. Upload videos to YouTube – People love watching videos. If they like what you have to offer, they might click through to your site.
  4. Host Live Event – Hosting live events will allow you to meet face to face with potential clients. They will be able to ask questions about the products and services you offer.
  5. Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. You should respond quickly to negative comments.

Which are the best digital marketing strategies you can do from your home?

Digital marketing is a powerful way to reach customers online. It is also an excellent way to generate leads that will help your business.

Social media platforms such as Facebook, Twitter, or LinkedIn can be used to promote your brand. You can also make use of email marketing tools for sending emails to prospects and potential clients.

There are many ways to market your product/service using digital media.

As long as you know how to effectively use these channels, getting started should be no problem.

What is an example of search engine marketing?

Search Engine Marketing is a key component of digital marketing. SEM includes paid advertising, sponsored ads, display ads and paid inclusion. It also includes search engine optimization (SEO), mobile marketing, social media marketing, video advertising, mobile advertising, and other related services.

Are there any potential risks in digital marketing?

Yes, digital marketing comes with risks.

For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.

You must ensure that your content does not infringe any intellectual property rights of others.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to protect your online reputation

  1. Take Care of What You Share on Social Networks
  2. You must ensure that all content is original and does not infringe on any other person's intellectual property rights
  3. Monitor your Brand Image
  4. Strong Passwords
  5. You should not use personal information without permission
  6. Report Unauthorized Activities Immediately
  7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
  8. Never divulge any Social Security Number
  9. Keep up-to date with the latest news
  10. Avoid Scams
  11. Secure Password
  12. Always Be On The Lookout for Updates
  13. Don't share too much information
  14. Be Vigilant When Giving Out Credit Card Numbers
  15. Send money via EMail.
  16. Beware of fake websites
  17. Remember that bad reviews can cause problems for your business
  18. Regularly review your credit reports
  19. Pay attention to your privacy settings
  20. Ask someone who is familiar with you before sharing your thoughts.

Statistics

  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)

External Links

statista.com

  • TikTok quarterly first-time installations 2021
  • Statista: Ecommerce statistics and facts worldwide

influencermarketinghub.com

  • The State of Influencer Marketing 2021: Benchmark Report

moz.com

  • SEO Learning Center, Moz
  • [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz

hubspot.com

  • YouTube Marketing: Your Ultimate Guide
  • Chatbot Builder Software for Free

How To

How do I determine if my branding efforts are effective?

Asking customers directly is the best method to measure your success. Ask your customers to tell you what they think about the brand. What do they love most about your company's brand? What don't they like? How can you improve?

You can also conduct surveys on social media sites like Facebook and Twitter. Post a question and ask your followers for their opinions about your brand. Analyse the results to identify which elements of your brand are most successful.

Also, you can read customer reviews. People love to voice their opinions when they're happy or disappointed with a business. To understand what people think of your brand, take a look at these comments.

Here are some tips to help you improve your brand.

  1. Be consistent. Do not change your marketing materials for every new product. Your message should remain the same across all channels.
  2. Use multiple channels. Promote your brand using multiple channels, including email, websites, social networks, and other forms digital communication.
  3. You must ensure that you give your customers exactly what they need. Make sure that you honor your promise of free shipping if you make it available. If you don't deliver on your promise, customers might abandon you.
  4. Remember, your brand is much more than a logo. Your brand represents everything you have to offer. Make sure you have a balanced image.
  5. Get feedback from customers. You will be better off if you respond to customers' feedback sooner.
  6. Test different messages. One message may work better than the other. Perhaps you have two identical messages but one gets more response. It doesn't matter what, it is important to monitor your stats and see which message is doing the best.
  7. Find ways to improve your brand. Do you think there are areas that could use improvement? Maybe you could add more videos to your website. Perhaps your blog could feature more customer testimonials.
  8. A plan is essential. Once you have decided on your goals, you will need to plan how you are going to achieve them. This includes establishing a timeline to reach each goal. You should also set milestones so that you can keep track of your progress.
  9. Your results should be measured. When you reach your goal stop measuring. Instead, establish a system to track your progress over time. By doing this, you will always be able to see if you are moving towards your ultimate goal.
  10. Repeat! Once you have a solid foundation, you will want to build on it. Consider hiring someone to help you if your marketing efforts aren't keeping up.
  11. Remain positive. Negative feedback shouldn't be ignored, but it is not something to dwell on. Instead, look at how you can improve your brand using this information.
  12. Utilize technology. Technology has given us many tools we didn't even dream of before. Why not make the most of them? One example is a mobile app you could make for your company.
  13. Think outside the box. It's okay to try something new. Do it with thought.
  14. Have fun. Marketing isn't supposed to be stressful. Marketing can be described as “fun marketing.” Try to have fun while you work.
  15. Know when to quit. When you feel like you've done all you can, it's okay to call it quits. Don't quit too soon. Sometimes, you need to keep at it until you get the result you want.
  16. Consistency is key to success. Consistency is the key to success. So, invest some time into developing a schedule for your brand.
  17. Be patient. It takes time to build your brand. And, it won't happen overnight.
  18. Keep learning. Marketing is ever-changing. Keep up-to-date by reading blogs and attending webinars.
  19. Never stop learning. Even after achieving your goal you can still learn.
  20. Enjoy the journey. Marketing is fun. Marketing is not a chore.

————————————————————————————————————————————–

By: Michael Brenner
Title: Do You Need a Privacy Policy on Your Website?
Sourced From: marketinginsidergroup.com/content-marketing/do-you-need-a-privacy-policy-on-your-website/
Published Date: Mon, 17 Oct 2022 10:00:28 +0000

Filed Under: Features

Build Your First Funnel and Learn Clickfunnels 2.0 for Free

By Peter

Are you thinking about checking out the new Clickfunnels 2.0? If so, you have to check out this free First Funnel Challenge that teaches you how to use the new software for free.

Not sure if it's worth your time or money? Wait its FREE…

If you're looking for a funnel challenge, check out this Your First Funnel Challenges guide. It contains everything you need to know to get started.

At the conclusion of this review, you’ll know whether the Your First Funnel challenge is right for you.

Start Now

What is The Your First Funnel Challenge?

The Your First Funnels Challenge is an online intensive where you get the chance to learn from real-world startups who've been there before.

The event was hosted by Russell Brunson and featured lots of special guest speakers, including Daymond John (from Shark Tank).

What, exactly, will you learn by joining?

Here's an overview…

Day 1 – Funnels

On Day 1, you'll hit the ground running — we've got no time to waste.

Today we're going to take a look at some of the best sales funnels out there. If you've been following us for any length of time, then you probably already know a lot about them, but we're just going to go into even greater detail than usual because things are always changing in the industry.

After that, we’ll help you figure out which one of these killer funnels actually fits your business best. We have top-tiered funnels from every industry, and we’ll teach you how to “legally” copy them.

Day 2 – Your First Funnel

On Day 2, we're going to show you the first funnel that every business (no matter your industry) should start with. And then we're going to plug stuff into your funnels so it's ready to go live ASAP.

You don't need any special skills to use our program. All you need to do is follow the instructions and we'll show you exactly what to do.

We'll discuss how to create irresistible headline copy and the five essential follow-up emails that any funnel needs on the backend.

Day 3 – Hook (What’s the offer?), Story (How

On the third day of our training, we'll walk through how ClickFunnels grew from an idea inside Russell's head into a multi-million dollar company.

The secret is something we call “Hook, Story, Offer“.

At the conclusion of this course, you'll learn how to discover your key differentiator, tell a compelling narrative that resonates with your target audience, and present your offer so that they're compelled to buy from you.

Day 4 – Irreversible Ads

Without good traffic, there's no way to get people into your sales funnel.

On day four, we're going to teach you the secrets that top online marketers know to attract thousands of people to their funnels.

You'll discover a “hive” of golden prospects who are looking for your product/service, learn how to attract new clients like clockwork, and develop highly-conversion ads.

Do it now!

We're finally here.

On day five, we'll help you get rid of your negative self-talk, teach you how to optimize your offers so they're better at converting visitors into buyers, and share a story that will keep you motivated to take action for months to come.

Start Now

Special Guests Include…

Here's an overview of what we'll cover.

But who's going to teach it to you?

The Your First Funnels Challenge includes a legendary roster of entrepreneurs who will share their own experiences and help you learn everything they know.

Jamie Cross

She started out by selling her soap at local farmers' markets but eventually built up enough of a following that she was able to quit her day job and start making a living solely through her business.

Stacey & Paul Martino

They are helping people save their marriages by using coaching funnels. And you'll be able to learn exactly how they keep a steady stream of high-paying clients.

Garret J. White

He is one of our best speakers because he always makes us laugh when he speaks. On day two, Garrett will share his secrets for using fun­nels to transform people's lives all around the globe.

Annie Grace

She has built an internet empire helping people overcome their dependency on drugs. On day two, she's gonna teach us the “hourglass” method she uses to get her dream clients…so she doesn't have to follow them.

Stephen J. Larsen

He started out as a freelancer who was learning the basics of sales funnels. Now he has built up an entire business around making people better at sales funnels. He’s now teaching you how to turn your knowledge of sales funnels (which you learned yesterday) into a profitable business.

Kathryn Jones

She is a #1 best-selling author and 7-figure business owner… all thanks to the power of funnels.

Kristine Mirelle

Kristine (a/k/a the “music hustler”) is a professional musician, two comma club winners, and founder of laughing my ad off. She's teaching businesses how to create hilarious advertisements that attract attention and convert. That's what she'll show you how to do.

Travis Chambers

He's worked with some of the largest e‑commerce companies in the world, including T&N, Transparent Labs, Nerdskincare, Mr.Cool, and more. He's going to teach you the seven proven ad styles he uses for all of those clients to consistently drive quality traffic.

Daymond John

Daymond John, A Shark TV legend, is going to be live sharing his own bootstrap journey to success.

Eileen Wilder

She didn't know what a funnel was just two years ago… but now she's multiple winners of the 2-Comma Club! She's going to show you how anyone can add a virtual high-ticket bonus to their lead generation or conversion funnels and get massive results!

Start Now

Plus, The Following Bonuses (For Free!)

As with most ClickFunnels offers, there are bonuses!

You’ll get these add-on features when you sign up for our Your First Funnel Challenge:

Bonus #1: If you want to know how to create funnels for any type

If you could get to learn from some of the world's best funnel builders as they shared their most closely guarded techniques for success, wouldn't that be amazing?

That alone could be worth tens of thousands, if not hundreds of thousands of dol­lars.

We include that (FREE) as a bonus when signing up for this challenge. We'll send you an email with details on how to join us at our next virtual event.

Dean Graziosi

Dean Graziosi is a multiple New York Times bestselling author, entrepreneur, trainer, and infomercial legend! For over 25 years, Dean has dedicated his life to helping entrepreneurs create the life and freedom they crave.

Grant Cardone

Grant Cardone is an American businessman, bestselling author, and motivational speaker who has written several books, including The 10x Rule and If You’re Not First, You’re Last.

Grant will teach you how to use the 10x rule to achieve success in any aspect of your life.

Brendon Burchard

Brendon Burchard is the world's leading performance consultant, a three-time New York Times bestseller, and one of the top-following personal growth coaches in history.

Myron Golden

Myron Golden, Ph.D. is one of the most sought-after speakers and trainers in sales, marketing, business development, and personal development in the entire country—helping men and women through their toughest times and teaching them how to achieve success.

Nicole Arbour

Nicole Arbour is a successful entrepreneur, singer/songwriter, and comedian who has accumulated over 1.5 billion YouTube subscribers.

Nicole will teach you how to create a thriving community of hardcore followers by doing things differently from everyone else.

Todd Brown

One of the most successful marketers and funnel builders in the world, Todd “The Mad Dog” Brown, has helped companies like Agora.

He'll teach you how to develop your own “big idea” so you, your brand/company, and your product can stand out from others in a crowded marketplace.

Russell Brunson

Hey, that's Russell Brunson! Now that you have active funnels live page, Russell will walk you through the One Funnel Away system that can take your funnel to the Next Level and potentially get you into the 2 Commas Club award at Funnel Hacking Live!

Bonus 2: If you don't have any products yet, no problem!

Wish you could build an awesome business…but don't have a great business plan?

This bonus will help you get rid of that problem.

Attending this exclusive one-day conference will give you insight into how successful serial entrepreneurs come up with new business ideas. You’ll hear from…

Keala Kanae & Anthony Morrison

Keala Kanae and Anthony Morrison are two of our top ClickFunnels super affiliates who have won multiple 2-Comma Club Awards and continue to generate thousands ClickFunnels trials per day.

They'll teach you how to promote other people's stuff for huge, fat profits and how you can legally copy their secrets for your own product and produce sales almost immediately!

Bonus #3: You're winning funnel

Every industry is unique. Every niche has its own characteristics. Every product/service is different.

So how would you like to get THE BEST funnel that works for your specific business idea?

That's what we'll be giving you — all you need to do is enter your copy, and click “Offers,” then “Flippa.”

We asked the top experts in their fields to show us exactly where they get the most conversions from.

And the crazy thing is, they're going give you their highest-performing funnels for free!

Here’s the lineup of funnel experts who will be teaching at our event.

Jeff Walker

Jeff Walker is the king of product launches. His secrets for launching products successfully will teach you everything from the “do's” to the “don'ts”.

Brendon Burchard is one of the biggest success stories in the world of online marketing. He'll teach you how to create an incredible live launch funnel for free!

Trey Lewellyn

Trey Lewellyn has been a Jedi master at creating high-conversion eCommerce funnels for years now… and he rarely lets anyone else into his secret sauce. But we're going to get him to spill the beans and show us how he tests and finds winning deals… and when it’s finally ready to go big!

Pedro Adao

Pedro Adão is an eight-digit entrepreneur who has been teaching people how to “niche down” and create a challenge funnel for years. He'll teach you how to attract your target buyers to your offers so you can get paid what they're willing to pay.

Dan Henry

Dan Henry is a multi-award-winning entrepreneur who has helped thousands of everyday entrepreneurs create profitable online courses. He’ll show you how to create funneling webinars easily.

Stephen Larsen will join us once again, but this time, he'll show you how to build an affiliate/networking marketing funnel that can help scale your business to the moon! (THIS type of funnel is level 10 critical to learn if you want to go from 0 to FAT STACKS OF GREEN in as little time as possible!!)

Perry Belcher

Perry Belcher is one of the most successful entrepreneurs in the world today. He'll teach you how to use “Trip Wire Funnels” to get an avalanche of ready-to-purchase customers.

What to expect from the first funnel challenge?

Now you've got an idea of what you're going to learn from the Your First Funnel Challenge and who you're going to learn from.

But what are the results you should expect to experience… personally?

Here’s how you should expect the challenges to impact you…

You'll be challenged to focus on your offers, target markets, and which types of funnels would be most effective for them.

You'll understand how to set up each step of the funnel so that there's no confusion.

You'll know exactly which steps need to be taken in order to get your sales funnel up and working fast.

With our tools, training, support, and community, you’ll be able to quickly and easily set up funnels that will help you scale to new heights.

And much, much more!

If you want to transform your business and achieve success like never before, then register for the Your First Funnels challenge today!

What’s The Challenge for?

The Your First Funnell Challenge is perfect for anyone who wants to use high-converting funnels to boost their sales.

If you're sick of struggling to make sales, then this is definitely for you!

Regardless of whether you're selling physical products, digital services, or both, this exercise will help you create an effective sales funnel that works for your product and audience.

And the best part of this challenge is…you don't need any previous experience with funnels or digital/marketing to succeed with this challenge!

You'll get everything needed for free.

You don't necessarily have to be an expert at everything to start growing a successful online business.

It's not for everyone.

Even though the challenge is perfect for anyone who wants to grow their business, it’s not for everyone.

The Your First Funnels Challenge is not for people who want to earn a quick buck.

This challenge requires hard work, commitment, and, most importantly…action.

The Your First Funnels Challenge isn't for people who aren't willing to put in the time and effort required to succeed.

It’s free … but only financially.

If you're going to spend your time, energy, or effort applying what you've learned, then you'd better be prepared to put some serious time, energy, and effort into it.

If you do, you may be able to change your life for the better.

You're going to be challenged by your first funnel challenge pricing

The great thing about Your First Funnel Challenge (YFF) is that it's completely free to participate!

There's no cost involved.

You just need to register for the course and then take all five days of lessons at once.

To sign up for the challenge, simply click here.

The VIP Experience — Optional

You’ll get an exclusive offer to become a member of the VIP community if you join now. But don't wait too long… it's limited to just 1000 members.

Here's everything that comes with the offer if you take advantage of it.

You get 30 days free access to ClickFunnels 2.o when you sign up for a 14 day trial

You get 30 days of Clickfunnels 2.0 for FREE!

We've been working on building the 2.0 release of our software for several months now… and we're finally ready to share it with the public. It will be available soon!

With our software, you can create funnels for each day of the 5-Day Challenge.

A behind-the-scenes look at daymondjr’s

Want Russell Brunson and Daymond John to answer your specific questions as you're going through the training?

When you join the VIP program, you'll be able to ask any questions you want during an exclusive live Zoom session with Russell and Daymond.

Lifetime access to all training materials

You're going to be doing the Your First Funnel Challenge for just five days.

Filed Under: Features

Learn ClickFunnels 2.0 with Free Funnel Challenge!

By Peter

Are you thinking about joining the Your First funnel challenge?

Not sure if it's worth your time or money?

With this Your First Funnel Challenges' Inside Look, we'll give you a behind-the-scenes peek into the program and what it offers. And we'll share our opinions on who it's for and who it isn't for.

At the end of this review, you'll be able to decide whether the Your First Funnel challenge is right for you.

Start Now

What is The Your First Funnel Challenge?

The Your First Funnel Challenge is a 5-day online intensive where you can walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea.

The challenge is created by Russell Brunson and his company, ClickFunnels. It features tons of special guests, including Daymond John from Shark Tank!

What, exactly, will you learn by joining?

Here's an overview…

On day one, we’ll be focusing on fun.

On day one, you'll start working hard right away; there's no time to lose.

We're going to pull back the curtain on today's most effective sales funnels. Even if you already know a lot about sales funnels, you'll still learn something new from this information (because, as you know, the marketing world is constantly changing).

After that, we’ll help you figure out which one of these killer fun­nels works best for your par­ticular busi­ness idea. We have top­-tiered fun­nels from every indus­try (such as fin­ance, eCom­merce, coach­ing, info products, and more), and will show you how to ‘ethically sta­te’ the per­fect fun­nel.

On day two, you’ll create your first funnel.

On day two, we'll show you the first step in every business's marketing plan – the lead generation stage. We'll also help you fill out the rest of your sales funnels.

We're making it super simple… so you can take action and get real results.

We'll also discuss how you can craft an irresistible headline and the five core follow-up messages that every funnel needs on the backend (you can draft these all at once).

On day three, we’ll be working on our hook, story

On the third day of our three-day course, we'll show you exactly how ClickFunnels went from a simple idea inside Russell's mind to a multimillion-dollar company.

The secret is something we call “Hook, Story, Offer“.

By the time you're done reading this book, you'll know how you can discover your key advantage, tell a compelling story that resonates with your audience, and position your product or service in a manner that creates demand.

Day 4 – Irredeemable Ads

Without high-​ ​​​​​​​​​​​​​​​

On day four, we'll teach you the secrets that top successful entrepreneurs use to drive lots of their dream customers into their funnels.

You'll uncover a “honey hole” of golden customers who are looking for your product, learn how to attract customers like clockwork, then create highly converting, low-budget ad campaigns.

Do it now!

We're almost there!

On Day 5, we'll help you eliminate your limiting beliefs, show you how to stack your offer to improve your average order value, and tell you a story that will encourage you to continue taking action long-term.

Start Now

Special Guests Include…

Above is an overview of what you're going to learn.

But who's going to teach it to you?

The Your First Funnel Challenge includes a legendary lineup of entrepreneurs who are going to share their own experiences and teach you everything they know.

Jamie Cross

From selling her soap at local farmers' markets to creating an online eCommerce business, she did it all herself — she even joined our two-comma club!

Stacey & Paul Martino

They are saving marriages by using coaching funnels. And we'll show you how they keep their client base growing.

Garret J. White

He is a legend in the ClickFunnels community. He's our most requested speaker by far because he spits fire whenever he takes the stage. On Day 2, Garret will teach you how he uses funnels to transform men's lives all around the world.

Annie Grace

She has created an online business that helps people quit drinking. On day two, she will demonstrate her “hourglass funnel” which allows her not to chase her ideal clients…so she doesn't have to go after them.

Stephen J. Larsen

He started out as a freelancer who was just starting out. Now he has built up an empire of his own. He’ll show you how to turn your funnel-builder skills (which you acquired during the previous days) into an income stream.

Kathryn Jones

She is an entrepreneur who has built a multi-million dollar business from scratch by using the power of funnels.

Kristine Mirelle

Kristine (a/k/a “the music hustler”) is a professional music producer, 2 Commas Club winner, and founder of LaughMyAdOff.com. She teaches small business owners how to create funny advertisements that grab attention and convert leads into customers. And that's exactly what she'll teach you how to do.

Travis Chambers

He has helped big companies like Tuft & Needle (a $1 billion company), Transparent Labs ($100 million), Nerd Skincare ($50 million), Mr. Cool ($25 million), and more! He’s going to teach you the seven proven types he uses to drive consistent high-value traffic from every single ad network.

Daymond John

Daymond John, the legendary entrepreneur, is going to talk about how he bootstrapped his business from nothing to something big.

Eileen Wilder

She didn't know what “funnels” were when she started out… but now she's a multiple $2,000+/month winner! She'll show you how anyone can easily create an awesome high-value offer for their funnels to get massive results!

You get access to the following bonuses for free!

There are usually lots of bonuses included when you buy through our links.

Here are the add-ons you’ll receive (for free) when signing up for the Your First FUNNEL CHALLENGE…

Bonus #1: The World's Greatest Funnel Builders

What if you could get to sit at the feet (or even better, under the tutelage) of some of the world’s greatest salespeople as they shared their most valuable insights into sales funnels?

That alone would be worth tens of thousands of dollars!

But we include that (FOR FREE) as a bonus when you sign up for this challenge. You'll get to attend a virtual event with…

Dean Graziosi

Dean Graziosi is a multiple New York Times bestselling author, entrepreneur, trainer, and infomercial legend! For over 25 years, Dean has dedicated his life to helping entrepreneurs create the life and freedom they crave.

Grant Cardone

Grant Cardone is an American business author, motivational speaker, and entrepreneur who has written several books, including The 10X Rule and The 11th Hour. He is also known for his training programs.

Grant will teach you how to apply the “10x rule” to everything in your daily routine so you can live a happy, wealthy, and free lifestyle!

Brendon Burchard

Brendon Burchard is the world's leading High-Performace Coach, a three-times New York Times bestseller author, and one of today's most sought-after personal development coaches in history.

Myron Golden

Myron Golden, Ph.D. is one of the most sought-after presenters and trainers in sales, marketi­ng, and business development in America—helping people through their journey to get what they deserve.

Nicole Arbour

Nicole Arbour is a successful entrepreneur, musician, comedian, and influencer who has over 1.5 billion YouTube video hits.

Nicole will teach you how to create a thriving community of hardcore fans by doing things differently than most people would expect.

Todd Brown

Todd Brown is one of the top funnel builders in the world, and he has helped companies such as Agora.

He'll teach you how to create an amazing product that stands out from the crowd!

Russell Brunson

Russell will walk you through the One Funnel Away™ method that he uses to create funnels that get results for his clients.

Bonus #2: No Product? No Problem.

Do you wish you had a great product idea but don't know where to start?

This bonus is going to solve that for you.

Attending this exclusive one-day conference where you'll hear from…

Keala Kanae & Anthony Morrison

Keala Kanae and Anthony Morrison are two of our top ClickFunnels super affiliates who have won multiple 2-Comma Club Awards and continue to generate thousands ClickFunnels trials per day.

They'll teach you how to use funnels effectively to market other people's stuff for huge profits and how you can legally copy their methods to create a successful business without having to spend thousands of dollars on advertising.

Bonus #3: You're winning funnel

Each industry is unique. Each niche is special. Each product is different.

What kind of funnel would you prefer?

That’s exactly what we’re going to give you — no strings attached. All you have to do is fill out our form and submit it, and we’ll take care of everything else.

We asked some of the top experts in their fields to help us figure out exactly which funnels work best for them.

They’re gonna give you their highest-performing funnels for free!

Here’s the lineup of funnels expert speakers who will be teaching at our upcoming event.

Jeff Walker

Jeff Walker is the king of the sales funnel. He'll teach you everything there is to know about this particular funnel and how to use it to get maximum results each and every single day.

Brendon Burchard is one of the biggest success stories in business today. He'll teach you how to create your own live launches!

Trey Lewellyn

Trey Lewellyn is a Jedi Master when it comes to high-converting eComm funnels… and he rarely allows anyone to see what goes on behind closed doors. He'll show us how he uses advertorials to test and find winning offers… and when it's time to scale scale scale!

Pedro Adao

Pedro Adao is a $8-million dollar entrepreneur who has helped thousands of companies grow their businesses by creating funnels for them. He'll teach you how to “nich” down and attract your target buyers to your offers using his unique approach.

Dan Henry

Dan Henry is a multi-award-winning entrepreneur who helps thousands of everyday entrepreneurs charge more! He'll show you how to craft high-converting webinar funnels easily.

Stephen Larsen will be joining us once again, but for this episode, he'll teach you how to create an effective network-building funnel that can take your business to the next level! (This type of funnel is absolutely crucial to master if you want to grow your business fast!)

Perry Belcher

Perry Belcher is a multi-million dollar entrepreneur who has been featured in Forbes, Inc., Entrepreneur Magazine, Huffington Post, and many others. He'll teach you his methods for gaining an avalanche of ready-to-purchase customers using “trip-wire funnel” techniques.

You may expect some challenges during the first funnel challenge.

You now know what you're likely to gain from taking part in the Your First Funnel challenge and who you're likely to gain it from.

But what are the expected results you should expect to feel… personally?

Here's how you can anticipate the challenge affecting you…

The challenge will force you to get laser-focused on your offer, target market, and what type of funnel would work best for them.

You'll be able to understand every single step of the sales funnel, so there's no misunderstanding.

You'll know exactly which steps need to be taken in order to set up your sales funnels as soon as possible.

You'll get everything you need to develop high-converting fun­nels that will help you grow your busi­ness to new levels.

And much, much more!

If you want to change your company and get results like never seen before, then sign up now for our Your First Funnel Challenge.

Who is The Challenge For?

The Your First Funnels Challenge is perfect for anyone who has been thinking about taking his/her business to the next stage by implementing high-converting funnels.

If you want to get out of the rut you've been stuck in, then this challenge is perfect for you!

It doesn't matter what kind of business you have; this exercise will help you create sales funnels that work for your specific offers and target audience.

And the best thing is… You don't even require any previous experience with funnels or online marketing in order to achieve success from this challenge!

You'll get everything needed for free.

All you need to bring to the table is some excitement and urgency to take action on building the business of your dreams.

Who is The Challenge NOT For?

While the competition is perfect for anyone who wishes to take their business to the next level, it's not for everyone.

It's not for people who want to get rich quickly.

You need to put in some hard work, be dedicated, and take action.

You're not ready if you don't want to put in the effort.

It’s free… but not for everyone.

You'll need to put in the necessary amount of work to implement what you've learned.

If you do, then this challenge can change your entire world.

You need to figure out your first funnel challenge pricing.

The great thing about Your First Funnel Challenge (YFF) is that it’s completely free to participate.

You don't need to spend any money at all.

You just have to register for the course and attend all five days.

To sign up for the challenge, simply click here.

The VIP Experience — Optional

If you sign up to take part in the Your First Funnel challenge, you'll be given an exclusive offer to upgrade to the premium version of the course. However, you must act fast… there aren't any more than 1,000 spots available.

Here's everything that comes with doing so.

30 Days of ClickFunnels 2.0, 100% Free (Value $197)

You get 30 days of Clickfunnels 2.0 for FREE!

For years, we've been developing the next version of our software. Now, we're finally ready to release it to the world. You'll be among the first people to use it.

We've built a tool for you to help you build your funnels during the 5-Day Social Media Funnel Hack.

Backstage Q&A With Daymond & Russell

Do you want Russell Brunson and Daymon John to answer your specific ques­tions as you're going through their training?

When you sign up for the special VIP event, you'll be able to ask any questions you'd like during a live Zoom call with Russell and Daymond.

Lifetime access to all training materials

The Your First Funnels challenge is only five days long.

Filed Under: Features

Courageous Marketing: An Antidote to Uncertain Times

By Peter

It's in the headlines: a recession is on the horizon.

Executives everywhere are preparing for the worst. Many businesspeople believe that it is smart to wait for uncertainty to pass and to stay calm.

Here's the truth: there's more uncertainty in the future. Uncertainty is always a part of our lives.

It is wrong to do nothing willingly or intentionally. This is a disregard for the business's purpose, which is growth. Crazy fact: In 2000, more than half of Fortune 500 companies did not exist. This is a clear indicator that the world is constantly changing and that any company that remains static will soon be left behind.


Image Source: BeLegendary.org

This should alarm marketers. This is why we chose a career where our purpose d'etre lies in getting people to trust and notice our company.

This means that these uncertain times are not the right time to sit back and do nothing. It is time to be bold and courageous. We must be bold and forward-thinking with messages that resonate, tactics that differentiate us from the rest of the pack, and the willingness to accept that we cannot be everything to everyone. It is time to be known for something.

Let's embrace courageous marketing

Marketing with courage takes courage and willingness to take risks. Every brand that you admire has likely taken risks in its marketing. Marketing is a business discipline that can achieve great slams. We shouldn't be afraid of swinging for the fences.

Why You Exist is an example of courageful marketing. It stands up for what it believes, even though competitors and customers might disagree.

Courageous marketing is not about following the lead of others. It is not influenced by industry best practices. It's messaging that is bold, powerful, and unique. It is bold but not reckless. It's not angry, but it is determined. It is necessary to acknowledge that you are not going make everyone happy.

Courageous marketing means sharing a different message and being courageous in your marketing.

Marketing with courage:

It is one thing to say "let's do it!" but that doesn't automatically make it happen. To make being courageous in our work more concrete, it helps to create a framework around it.

There are four pillars to courageous marketing: Knowledge and confidence, action, and evolution.

It is important to understand your company and the market. This takes education and experience.

It is crucial to build confidence. When you embrace bold marketing, there will be many arrows coming your way. You must have faith in your position even when things get tough. It is important to gather as much information ahead of time and to vet your initiative with people who can either support you or challenge you. It is important to be able to say "I hear you but I'm right about that."

Now, it's time for you to launch and build your initiative. This new marketing approach will require some effort. You might have to create new processes, hire new people, find new skills, and spend lots of time creating and brainstorming. Also, you need to consider how it gets out there… and launch it.

Fourth pillar: Evolution. We all know that it is impossible to get everything right the first time. To keep our brave efforts fresh, we must adapt and continue to innovate. We must be careful not to overreact and overcorrect. It can be difficult to strike the right balance, but once you have gained confidence you will be able to keep going.

Is there a recession on the horizon? Maybe. Is there any other turmoil in the world? Definitely.

Do we need to hide until trouble passes? Only if your business and livelihood are at stake.

See more at scribewise.com/courage.

Marketing Insider Group's Courageous Marketing: An Antidote for Uncertain Times originally appeared on Marketing Insider Group.

Frequently Asked Questions

How do you build an Ecommerce Marketing Plan

The first step is to identify what you want to sell. It should be related to your business. However, it should also include enough variety to keep customers interested.

The second step is determining how much money you need to spend on advertising, promotions, and other marketing techniques. Multimedia marketing techniques may be needed, such as direct mail blasts, email blasts or social media.

Once you know how much money you need, you can start developing a budget for each method. Asking a specialist in e marketing might help you decide which marketing method is right for your business. They can help you choose the right method for your company.

Once you have created a plan, it's time to start implementing it. You can also hire someone to help you with the work.

It doesn't mean you have to start over. Rely on proven strategies that have been successful for other online stores. Make sure you test everything before you make any major changes.

You should never forget that your ultimate goal is to increase sales and profits. Your eCommerce marketing strategy needs to consider both short-term and long-term goals.

Our article on eCommerce marketing tips will help you increase your sales. We hope these tips help you to achieve success.

What are the 5 Marketing Concepts?

These are the five main marketing concepts

  1. Branding is a way to project a positive image of yourself. It's what people see when they hear your brand name. You must create a consistent brand identity across all media.
  2. Positioning – Your positioning is how you position yourself within your market. How can you best describe who you really are?
  3. Message- This is your message's main content. What is your point? What's the point?
  4. Marketing mix – This combines channels, pricing, and promotions to deliver your message to your target audience.
  5. How do you measure success?

What are the best digital marketing strategies that I can do from home?

Digital marketing is a cost-effective way to reach customers that spend most of their time online. It's also an excellent opportunity to generate leads for your business.

To promote your brand, you can use social media platforms such Twitter, Facebook, and LinkedIn. Email marketing tools can be used to send emails to prospects and clients.

You have many options for marketing your product or service via digital media.

As long as you know how to effectively use these channels, getting started should be no problem.

What's the difference between marketing or advertising?

Advertising is a communication method that promotes products or brands. Advertising has a clear call of action. For example, “Buy now!” or “Click here.”

On the other hand, marketing is a way of communicating your company's mission, vision, and values to potential customers. Marketing also helps build relationships with current customers and prospects.

You might use marketing to tell the world about yourself and your products if you sell footwear online. You could talk about your history, philosophy, and commitment to quality. You could even share testimonials of satisfied customers. Or you might even create an event where you give away free pairs of shoes to encourage people to visit your website.

Marketing is all about telling stories. Advertising is about selling products.

What are some direct-marketing examples?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing allows people to reach you at their homes or wherever they happen to be. Direct marketing is the best way for customers to choose your product or service over other brands.

You must know what kind of message would appeal most to your target market.

It is important to understand your customer's needs and give it to them.

Direct marketing can be used in many ways to promote your company. You could send potential customers catalogs or advertise in local newspaper.

Another option is to create a unique mailing list of your existing customers. You can easily add new subscribers to your list if you have a good contacts database.

Ask current customers if their would like to receive promotional materials. Sign up for special offers to receive discounts from some companies.

What are the top 5 social media marketing strategies you recommend?

Social Media Marketing offers a great opportunity to promote your business online. It's a powerful tool to promote brand awareness as well as generate leads and sales. Here are five strategies for using social media to grow your business.

  1. A Facebook Fan Page allows you to interact with customers via Facebook. You can also upload images, videos, or other files.
  2. Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. Use hashtags to increase visibility.
  3. Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If they like what is shown, they may click to visit you website.
  4. Host Live Events- Hosting live events gives you the opportunity to meet potential clients face-to-face. They can ask about your products and services.
  5. React to Customer Reviews – Positive reviews build trust and encourage repeat purchases. You should respond quickly to negative comments.

Statistics

  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)

External Links

moz.com

  • SEO Learning Center- Moz
  • [Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz

influencermarketinghub.com

  • The State of Influencer marketing 2021: Benchmark report

statista.com

  • TikTok quarterly first-time installations 2021
  • Statista: Ecommerce statistics and facts worldwide

youtube.com

  • YouTube

How To

Six Types Ecommerce Marketing

How can I market and sell my eCommerce store?

Ecommerce marketing is one the most difficult marketing tasks. You need to learn about your customers' buying patterns and how they interact with you products and services. This knowledge can help you create a strategy to achieve your goals.

There are six types or eCommerce marketing strategies.

  1. Product Strategy: The first step in product strategy is to decide what type of product you want. There are three main categories. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing allows you to set the price for your products. While retail pricing charges customers directly for your products.
  2. Pricing Strategy – Next you will need to determine how much money you want from selling your products. You should consider profit margins, competition, shipping costs, taxes, etc. To increase your profit margins, there are two options: lower your cost of sales or increase your sales volume.
  3. Promotion Strategy – Now comes the fun! It is important to create a promotion strategy that will work best for your company. You can offer free shipping, special discounts or coupons. You can also brainstorm new promotional ideas if you don't already have them.
  4. Shipping Strategy – Once you have figured out how to market your products, it is time to consider how you will get them to customers. Will you ship via USPS/FedEx, UPS, DHL or another delivery method? Are you going to use a fulfillment center or will you do it all yourself?
  5. Merchandise Management System: Your merchandise management software includes software that allows you to manage inventory, track orders and fulfill orders. You have many options depending on your budget and preference.
  6. Customer Service Strategy. Finally, you will need to devise a customer services strategy that is both effective and profitable for your business. Are you going to provide phone support or email support? Can customers contact you through live chat, social media, or even snail mail?

————————————————————————————————————————————–

By: John Miller
Title: Courageous Marketing: An Antidote to Uncertain Times
Sourced From: marketinginsidergroup.com/content-marketing/courageous-marketing-an-antidote-to-uncertain-times/
Published Date: Tue, 11 Oct 2022 09:30:23 +0000

Filed Under: Features

How to streamline your video marketing creation

By Peter

Video marketing is still one of the most effective ways to get attention online. Video plays an integral part in the strategies of more than 88% of marketers. Seventy-eight% of marketers believe that video can increase sales. However, not everyone knows how to maximize their video production process for maximum ROI.

It's simple. Most marketers don't have professional videographers. They are well-versed in the marketing field. They don't have the necessary experience in producing, editing and publishing videos. Their experience is often limited to creating videos on their smartphones or devices and sharing them with their social media accounts. Although this is a great start, it can cause inefficiencies.

These proven workflows will help you speed up your video creation without sacrificing creativity and quality. These workflows will help you to reduce the stress of video marketing and make it more engaging.

Video marketing planning: Get more juice out of your videos

Make sure you have a plan before you jump into any video marketing campaign. Your video should go above and beyond. Every video should work harder. This will ensure your video content continues to be a success.

Don't think of every video as a marketing tool that is "one-and-done". You can brainstorm ways to maximize video content. You might consider removing audio-only sections of your video. You can use the audio snippets alone or with other content. They could also be used to increase the interest of your target audience in watching your video.

AI-powered transcription software is another way to extract more from your video content. You can use your transcript in many ways once you have it. The transcript can be used to pull in ideas, tips and headlines or callouts. It could also be used to pull in SEO. You can do this by adding the video transcript on a website.

You can trim videos for publication on other forums like social media. You might want your sales team to incorporate parts of your video content in their sales presentations. Video blurbs are a great way to enhance landing pages and increase their power as lead-gen producers.

Take the time to get every last drop of juice out of each video.

Video production: Quality at an affordable price

You will find many marketing articles that tell you to simply point, shoot and publish video content. This type of video marketing is useful but shouldn't be the mainstay of your video content creation. While spur-of-the-moment video may be useful, you should have a video collection that includes higher quality pieces.

However, high-quality video does not have to cost a lot. Your video will look professional if you use the right video content software. A few hundred dollars can make all the difference in your video. It is the same for finding the right provider to capture crisp audio.

It makes all the difference to have clean audio and video content. SquadCast is a Saas platform that allows remote recording and captures high-quality audio without the need to download any software. The platform removes audio drift, records directly from local devices, and automatically backs up to the cloud.

The bottom line: The higher the video quality, the more options there are for you to leverage your content to its full potential.

Video marketing credibility: Consider video an integral part of your marketing plan

Umault, a video marketing agency, notes that a video's lifespan can be quite long. Video uploaded many years ago can be re-viewed by new viewers. This is something to keep in mind when you integrate video into your marketing strategy. Video should not be a "nice to have" feature or an afterthought.

A budget is the best way to make your video credible. Each video should be treated as a top-priority piece of marketing collateral. From storyboarding and storytelling to editing, uploading and finishing the video, assign ownership. Make sure you list your video marketing if it isn't part of your overall marketing plan. You'll fall for the trap of viewing video as a "when it comes to it" strategy.

Start small if you are just beginning to use video content in marketing. You will need to plan a timetable for producing a few short-form as well as long-form videos. Each one should have a particular theme. Give yourself enough time to complete each one. You can also keep your videos from being published until you have at least three to four videos in the tank. This will give you a buffer zone and allow you to get a head start on your video marketing.

Video Marketing ROI: Keep track video metrics

You can be confident that you are already tracking metrics for other marketing assets such as prospect emails, gated content, social media posts, and prospect emails. You should do the same with your video marketing. You'll need to track your view count, watch times, and landing page clicks-throughs.

You will reap many benefits by keeping an eye on your video marketing KPIs. You'll be able to see which videos are performing well. Once you've created a video that is successful, take it apart to discover why. Next, take what you have learned and test it to create similar video creations for later deployment.

Another benefit of metrics is the ability to show how video marketing has helped you achieve your goals. This is crucial, especially when you are negotiating for your next marketing budget.

Your metrics will provide insight into your customer base. Which videos are they currently watching, from beginning to ending? Which are they commenting? Which videos are they sharing? These answers will help you understand your target audiences better.

Video marketing is here for the long-term. You can embrace video marketing in a constructive and efficient way with a few modifications.

Marketing Insider Group's post How to Streamline Your Video Marketing Creation Process appeared originally on Marketing Insider Group.

Frequently Asked Questions

What is eCommerce Marketing?

Ecommerce marketing is nothing but online shopping. It is the act of selling products online. This includes buying goods from companies and selling them over the web. If you are an individual selling, this could include selling on eBay. You may also have a business set-up where you sell goods for profit. You want to make money online selling your products.

Here are more details on eCommerce marketing

Creating a successful eCommerce site involves finding out what type of products you want to sell. You should then decide whether you will offer one item (such a book), multiple items (such DVDs and books), or both.

Once you know what your product is, you need to find suppliers. A supplier can be a company that makes or sells the product you're looking for. If you want to sell greeting cards, for example, you would need to find a supplier who makes and sells greeting cards.

After you've found a supplier, you'll need to create a website to display the products and allow buyers to purchase them. Some suppliers will provide templates, while others will require that you design the template. Once you have a website, you will need to market it. This can include posting articles to forums and blogs, advertising via websites such as Google Adwords, or sending emails directly to relevant contacts.

There are many ways to promote your eCommerce store. These include email marketing, search engines and social networks.

  • Email marketing is a good choice for most businesses. It's cost effective, easy to use, and delivers great results. It takes time and effort to generate high quality leads.
  • Search engine optimization (SEO), a technique to increase a website's rank for specific keywords, is what we call search engine optimization. Link building is a common method to improve pages' rankings in search engines.
  • LinkedIn and Facebook are important for business promotion. These social networking sites are used daily by millions of people to communicate with their families and friends. By posting interesting articles, you can reach thousands more customers.
  • E-commerce marketers can also use mobile apps to their advantage. People love to shop on their smartphones and tablets. Apps allow you to reach customers from anywhere.

In summary, eCommerce has become a big business. There are many options to promote your company. Be wise when choosing an eCommerce marketing strategy to maximize your business's potential.

What are the best social media strategies?

Social Media Marketing offers a great opportunity to promote your business online. It is a great tool to increase brand awareness, generate leads, and sell products. Here are five ways to use social media marketing to boost your business.

  1. Make a Facebook fan page – This will allow you to interact directly on Facebook with your customers. You can also upload files such as photos and videos.
  2. Twitter Promote Your Business – Twitter offers a great way to share information and connect people. Use hashtags to increase visibility.
  3. Upload videos to YouTube – People love watching videos. If they like what they see they might click to visit your site.
  4. Host live events – Live events allow potential clients to meet you face-to–face. They can ask any questions about your services and products.
  5. Respond to Customer Reviews – Positive reviews help build trust with your clients and encourage repeat purchases. Respond quickly to any negative comments.

What are the 7 steps to an internet marketing strategy?

Internet marketing strategies can be used to reach business goals via online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step should be repeated regularly to ensure effective internet marketing.

  1. Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. Also, think about who might be interested in your product or service.
  2. You can understand the needs of your customer and help you choose the best products or services to meet them. Research also provides valuable insights into trends and consumer behavior.
  3. The first step in implementing your campaign is to select a platform (e.g. Facebook), and then determine where to place your ads. Once you have selected your platforms, make sure that they are correctly set up. Also, decide whether to pay per click or spend money on advertising.
  4. Monitoring – This is how you can see if your efforts have been successful. Google Analytics is an analytics tool that tracks traffic flows, conversion rates, customer demographics, and other metrics.
  5. You can compare the results to benchmarks and other performance levels. This step will help you to identify areas that are underperforming.
  6. Optimization – Optimizing the site is about making improvements to make it more attractive to visitors. You can add new features or alter how users navigate through your site.
  7. Evaluation – You can evaluate the progress of your campaign to determine how it's performing. Is there room for improvement? If not, then you may have reached your goal. You'll still need to address any issues.

What are the four types of marketing?

Marketing can be divided into four types: Direct Mail, Traditional Advertising, Public Relations, Digital Marketing, and Public Relations. Each of these categories has different goals and should only be used for specific purposes. This way, you can use them together to reach your goals.

What are the five main marketing concepts?

These are the five main marketing concepts

  1. Branding – Your brand is the image people associate with you. It's what people see when they hear your brand name. You need to create a brand identity that is consistent across all media.
  2. Your position is how you present yourself to your market. What does it mean to be who you are and why should people care?
  3. Message- This is your message's main content. What is your point? Why should anyone buy from you?
  4. Marketing mix – This combines channels, pricing, and promotions to deliver your message to your target audience.
  5. How do you measure success?

What eCommerce Marketing Strategy Should I Use?

There are three types to eCommerce marketing.

  1. Direct marketing
  2. Search Engine Optimization (“SEO”)
  3. Social Media Marketing

Direct marketing is sending emails directly to buyers. These emails may contain coupons, special offers, and discounts. This type of marketing aims to build customer loyalty and trust.

Search engine optimization is the process of improving your website's ranking in search engines such as Google, Yahoo!, and Bing. Your site will appear near the top results for keywords related to your product/service. This will increase your traffic.

Social media marketing involves websites such as Twitter and Facebook, Pinterest, Instagram and YouTube. You can connect with your target audience. It's simple to set it up, free and very effective.

Each method has its advantages and disadvantages. SEO, for example, requires time and effort while direct marketing is more efficient. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. We recommend combining multiple types of marketing.

For instance, you could send emails promoting your products and rank highly in search engine results. You could also advertise through social media and then link from that page to your website.

There are many ways to market an eCommerce store. Select the best options for your company and keep them in place over time. Good luck!

What budget should I set aside for my first campaign in digital marketing?

It depends on which campaign you are planning to launch. You can spend $50 to $100 on your first campaign.

Advertisement space can be purchased for search engines such Google or Bing. These ads typically cost $10 per click.

Banner ads can be placed at different places on a website that has a website. This will attract new visitors to your site and help them return.

A freelancer can also design banners for your company. Freelancers typically charge between $20 and $30 per hour.

Once you have created your first ad, you can begin tracking results. There are many free analytics programs available on the web.

It is also possible to track data manually. You can also keep track of data manually to gather information about your campaigns.

These data can be used to assess the success of your campaign.

You can always try other methods until you find the one that works.

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)

External Links

influencermarketinghub.com

  • The State of Influencer Marketing 2021 Benchmark Report

statista.com

  • Statista
  • Statista: Ecommerce statistics and facts worldwide

blog.hubspot.com

  • 21 Examples of Co-Branding Partnerships That Work (And Why They're Effective)
  • HubSpot Blog

neilpatel.com

  • How to Use Search Engine Optimization to Build Your Brand
  • Marketing Automation: What is it, Examples & Tools [2022]

How To

Top Brands Share Their Online Marketing Tips and Tricks

You must ensure that your content is relevant to your audience when you create content for online marketing. If your audience doesn't care about your product or service, why would they care about your blog posts?

Consider fashion accessories as an example. Make sure that you have relevant content. Not general web design tips.

Promote your business using social media platforms, such as Facebook, Twitter or LinkedIn. Businesses can use social media platforms to communicate with customers and share information.

You also have the opportunity to make connections with current and potential clients via social media.

Engage users by creating content that inspires them to share with others. Shared content can reach more people and increase traffic to your site.

Keep your content fresh by creating regular updates. Posting once a month or more is better than posting daily.

Posted content usually receives more engagement because readers expect to see new content.

Link to your homepage in your content. This makes it easy for visitors to locate additional resources on the site.

Mobile-friendly content is essential. Mobile devices now outnumber desktop computers. According to a survey, more that half of internet users access websites from their smartphones.

Test it on various smartphone and tablet browsers to ensure your content looks good when viewed on small screens. The mobile-first approach is a must-have for website developers and owners.

It's also not all about aesthetics. Mobile websites convert more often than desktop websites. Not only are they easier to navigate, but they also tend to load faster because of the smaller size of the site.

Make sure your content is relevant to your audience.

————————————————————————————————————————————–

By: Emma Bentley
Title: How to Streamline Your Video Marketing Creation Process
Sourced From: marketinginsidergroup.com/marketing-strategy/how-to-streamline-your-video-marketing-creation-process/
Published Date: Mon, 10 Oct 2022 09:30:12 +0000

Filed Under: Features

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