Marketing Insider Group published the article The True Power of Contextual Marketing.

Frequently Asked Questions

How to build an Ecommerce marketing plan?

The first step is to define what you want. You should have a range of products and services that are related to your business.

Next, determine how much you can spend on advertising, promotions and other marketing methods. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.

Once you determine how much money your business needs, you can develop a budget for each marketing method. A professional who specializes in emarketing might be able to help you choose the best marketing method for your company. They can help you determine which marketing method is best for your business.

Once you have your plan in place you can begin to implement it. To make this process easier, you can hire someone to do some or all of the work for you.

Don't reinvent the wheel and start from scratch. Be sure to use proven strategies that are working for other online sellers. Remember to test everything before making any changes.

Never forget that your ultimate goal must be to increase sales or profits. Your eCommerce marketing strategy has to take into consideration both short-term goals, and long-term objectives.

Our article on eCommerce marketing tips will help you increase your sales. We hope you find them useful!

What are the five marketing concepts?

The following five marketing concepts can be used:

1. Branding – A brand is an image that people have for you. It's what people associate with you when they hear your name. You need to create a brand identity that is consistent across all media.
2. Your position is how you present yourself to your market. What is the best way to describe yourself?
3. Message – This describes the message. What is your point What is your point?
4. Marketing mix: This combination of channels and pricing to get your message across to your target market.
5. Measurability – How can you measure your success?

What are 3 examples in internet marketing?

Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing encompasses email marketing, social networking, search engine optimization, pay-per click advertising (PPC), website design, and pay-per view.

It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are many ways you can generate income without spending any money. The return on each investment will be greater if you make more.

The most common form of internet marketing is email marketing. This involves sending emails to potential customers informing them about your company and the latest offers.

Another popular way to market is via social media. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. These sites provide businesses an excellent way to communicate with their clients, increase awareness and build trust in their products or service.

Search Engine Optimization (SEO), which is a technique that increases websites' visibility on major search engines, can be used to boost their visibility. Webmasters can increase their site's traffic by improving the quality and quantity relevant backlinks.

Website design is the art and science of designing websites that are attractive and work well. Website designers design the website's layout. Website designers ensure that websites meet accessibility standards and comply with technical specifications.

Advertising called Pay Per Click (PPC) allows advertisers to bid on keywords relevant their products and/or services. Advertisers only pay for clicks on their ads. PPC ads often appear at either the top or lowest search results pages.

What is eCommerce marketing?

Ecommerce marketing is simply online shopping. It is the act or selling products over the internet. This includes buying goods from companies and selling them over the web. If you are an individual vendor, this includes selling on eBay. You could also set up a business to sell your goods for profit. The key point here is to make money by selling items online.

Here are some additional details on eCommerce marketing:

To create a successful eCommerce store, you need to know what kind of products are being sold. Next, choose whether you want to sell a single item (e.g. a book) or multiple items (e.g. books and DVDs).

Once you know what your product is, you need to find suppliers. A supplier can be a company that makes or sells the product you're looking for. A supplier is a company that manufactures and sells the product you are looking to sell.

Once you've identified a supplier to work with, you'll need a website created to show the products to buyers and make it easy for them to order. Some suppliers will provide templates, while others will require that you design the template. Once you have a website up and running, you'll need to market it to attract visitors. This can include posting articles to forums and blogs, advertising via websites such as Google Adwords, or sending emails directly to relevant contacts.

When it comes to marketing your eCommerce company, there are many channels. These include search engines, email, social networks, mobile apps, and search engines.

• Email marketing is a smart choice for most companies. It's cost effective, easy to use, and delivers great results. However, it requires time and effort in order to generate quality leads.
• SEO (search engine optimization) is a technique that helps improve a webpage's rankings for keywords. This is often done via link building, which allows pages to rank higher in search engine results.
• Businesses are increasingly relying on social networking sites, such as LinkedIn and Facebook. Many people use these sites every day to communicate with friends and family. You can get exposure to thousands of new customers if you post interesting articles there.
• Mobile apps are also a valuable tool for eCommerce marketers. Customers love shopping on their mobile devices. A mobile app lets you reach customers no matter where they are.

eCommerce is a rapidly growing industry. There are many options to promote your company. Take your time to choose the right method for you to reap the benefits of eCommerce marketing.

What are the 4 functions of marketing?

Marketing is the art of creating demand for products and services.

It provides information about the organization's offerings and values, as well as how they impact customers' lives.

Marketing stimulates interest, creates awareness, and finally drives action (or purchase), in response to an invitation.

Marketing has four functions:

1. In order to create demand, you must build relationships with potential buyers in order to convince them that there is value buying your product or services.
2. Stimulating Interest – This involves increasing consumer awareness of your product or service.
3. Building Awareness – This is the process of making sure that your customers are aware of your product or service, and why they may want to purchase it.
4. Driving Action – This is ensuring that customers make purchases once they are aware of your products or services.

Statistics

• Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
• Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
• Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
• In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
• According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

moz.com

• SEO Learning Center – Moz
  
• [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz
  

statista.com

• Statista
  
• Statista: Ecommerce statistics and facts worldwide
  

hubspot.com

• YouTube Marketing: The Ultimate Guide
  
• Free Chatbot Builder Software
  

blog.hubspot.com

• 21 Examples of Co-Branding Partnerships That Work (And Why They're Effective)
  
• HubSpot Blog
  

How To

What's your marketing strategy?

Are you familiar with the expression, “If they build it, they will follow”?

Well, you're wrong.

While it takes hard work to build something, it isn't enough to attract customers. Internet Marketing Principles are essential to grow your business.

Internet Marketing Principles are the rules of thumb used by marketers to create websites, blogs, email campaigns, social media profiles, etc., that generate leads and sales.

This is an example of how to market handmade jewelry online.

Here are some examples from Internet Marketing Principles.

1. Content is king. You need to create compelling content. You will lose credibility as a source for information if you copy content from others.
2. Building trust – People are more likely to trust recommendations from their friends and families than Adsense or advertisements. Make sure you're trustworthy when recommending a product.
3. Remember to be personal. People prefer to communicate with people, rather than robots. Make sure your website looks human, not robotic.
4. Value – People are more likely to give away their stuff if it's something they value. You can give them something in exchange for your contact information.
5. Storytelling is a powerful tool for connecting with your audience. They help you tell a story and connect to your audience.
6. Giveaways – Give things away to spread brand awareness and build loyalty.
7. Call-to-action buttons are important as they prompt users take action.
8. Make sure you test everything before you publish your website.
9. Keep it simple. Sometimes simpler is better than complicated. It is best to keep things simple when possible. The simpler your website, the easier it will be to maintain and update.
10. Set a clear goal. This will make it easier for you to measure your results.
11. You must measure everything. It is vital to improve your marketing efforts by measuring your progress towards your goals.
12. Focus on conversion. Conversion is turning visitors into buyers.
13. Get feedback. Feedback can help you improve your marketing efforts.
14. Track results – You can track your results and identify areas you could improve.
15. Repeat – repetition creates momentum
16. Optimize Your Marketing Efforts – Optimization ensures your marketing efforts are efficient.
17. Stay consistent – Consistency keeps your brand recognizable.
18. Reward yourself – Rewards motivate you to continue doing well.
19. Learn from others – One of the best ways you can avoid making the same mistakes as others is to learn from their mistakes.
20. Never stop learning.
21. You must think long-term. To sustain growth, it is important to think long-term.
22. Trust your gut – Sometimes intuition is your best guide.
23. Treat each day as a trial run. Although mistakes are inevitable they teach us lessons that we wouldn’t otherwise know.
24. Your weaknesses are your strengths – Knowing your strengths can help you overcome obstacles.
25. Don't get discouraged – Everyone fails at least once. But don't let failure discourage you. Don't give up.
26. Take risks – Sometimes it's necessary to take chances in order for you to move forward.
27. Enjoy the journey. To live a happy life, it is important to enjoy the journey.
28. Be passionate – Passion fuels motivation.
29. Be who you really are. It is essential to build relationships.
30. Self-knowledge is crucial for self-improvement.
31. Find your tribe – It is important to find a supportive group of people who are like-minded.
32. Make a vision board. Vision boards can be a great tool for visualizing your future.
33. Ask questions. Questions can open up doors to knowledge.

————————————————————————————————————————————–

By: Carter Grimm
Title: The True Power of Contextual Marketing
Sourced From: marketinginsidergroup.com/content-marketing/true-power-contextual-marketing/
Published Date: Wed, 05 Oct 2022 14:00:00 +0000

Marketing Insider Group's first article was entitled How to Boost Employee Content Marketing & Leverage

Frequently Asked Questions

What are the five marketing concepts?

The following five marketing concepts can be used:

1. Branding – A brand is an image that people have for you. It's the first thing people associate with your name. You must create a consistent brand identity across all media.
2. Your position is how you present yourself to your market. What does it mean to be who you are and why should people care?
3. Message- This is your message's main content. What is your point? What is your point?
4. Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
5. How do you measure success?

What are the 4 types of marketing?

Marketing is divided into four categories: Traditional Advertising, Direct Mail, Public Relations, and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. This way, you can use them together to reach your goals.

What is the role of marketing in a business strategy?

Marketing is an integral part of any business strategy. Marketing is key to every business strategy. And without sales, marketing wouldn't matter. Therefore, marketing is crucial to any business strategy.

However, not everyone is aware of the importance and value of marketing. Many people think that marketing is only about spending money on advertising campaigns. Marketing encompasses much more than this. Marketing encompasses everything you do to communicate your company's identity and position in the marketplace.

Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers see me? How should I present my self to the world?

If you don't have the answers, marketing isn't something you've considered.

What are the seven steps of an internet marketing strategy.

Internet marketing strategies are used for achieving business goals using online media. The seven essential steps of internet marketing include planning, research implementation, monitoring, analysis and optimization. Each step should be repeated regularly to ensure effective internet marketing.

1. Planning – This involves identifying your target audience, and creating a plan to reach them. Consider who might purchase your product/service.
2. Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It can also give you valuable insights about consumer behavior and popular trends.
3. Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. Once you've chosen your platforms, ensure they're set up correctly. Decide whether to spend money on advertising or pay per-click.
4. Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
5. This allows you to compare results to benchmarks or previous performance levels. This step shows you how to improve areas where you are struggling.
6. Optimization – Optimizing your site means making changes to increase its efficiency in attracting visitors. You could, for example, add new features to your site or modify how visitors navigate it.
7. Evaluation – You can evaluate the progress of your campaign to determine how it's performing. Do you see any areas for improvement? If you don't, then you have probably reached your goal. If there are still problems that need to be addressed, you will need to reevaluate.

Which are the five best social media marketing strategies for your business?

Social Media Marketing allows you to promote your company online. It's an excellent tool for spreading brand awareness and generating leads and sales. Here are five ways social media marketing can help boost your business.

1. A Facebook Fan Page allows you to interact with customers via Facebook. You can also upload images, videos, or other files.
2. Twitter – Promote your business on Twitter – Twitter is another great platform to connect with people and share information. Increase visibility by using hashtags
3. Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If they like what is shown, they may click to visit you website.
4. Host Live Event – Hosting live events will allow you to meet face to face with potential clients. They will be able to ask questions about the products and services you offer.
5. Respond to Customer Reviews – Positive reviews help build trust with your clients and encourage repeat purchases. Respond quickly to any negative comments.

What is the difference in marketing and advertising?

Advertising is a type of communication that promotes products and brands. Advertising is usually accompanied by a clear call for action, such “Buy Now!” You can also click here.

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing can also help build relationships between current and potential customers.

If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. You could talk about your history, philosophy, and commitment to quality. You might share customer testimonials. You could even organize an event in which you give away shoes for free to encourage people to visit you website.

In short, marketing is about telling stories. Advertising is about selling things.

What budget should I set aside for my first campaign in digital marketing?

It depends on which campaign you are planning to launch. Your first campaign may cost you between $50 and $100.

Advertisement space can be purchased for search engines such Google or Bing. These ads cost approximately $10 per click.

Banner advertisements can be placed on any website. This will help you attract new visitors and bring them back to your site.

You can also hire a freelancer for banner design. The hourly rate for freelancers is typically between $20-30.

Once you have created your ad, it is possible to start tracking your results. There are many tools for tracking analytics that you can download from the internet.

It is also possible to track data manually. A spreadsheet can be used to track data about campaigns. It will allow you to record every metric (such clicks, impressions etc.).

Once you have collected this data, it is possible to determine if your campaign has been successful.

You can always try other methods until you find the one that works.

Statistics

• This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
• According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
• Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
• 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
• A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)

External Links

moz.com

• SEO Learning Center – Moz
  
• [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz
  

youtube.com

• YouTube
  

hubspot.com

• YouTube Marketing: The Ultimate Guide
  
• Free Chatbot Builder Software
  

neilpatel.com

• How to use SEO to build your brand
  
• Marketing Automation: Examples & Tools (2022)
  

How To

Top 10 Affiliate Marketing Strategies for 2022

Affiliate marketing is a popular form of online advertising.

It allows companies promote products without incurring upfront costs. Instead, affiliates earn a commission every time users purchase the advertised goods.

There are two types main affiliate programs: cost-per sale or performance-based. Performance-based means that an affiliate gets paid after a certain number of sales occur. Affiliates get paid a set cost per sale regardless of whether they sell anything.

This article will discuss the top 10 strategies for affiliate marketing in 2022. We will discuss each strategy and show examples of successful campaigns.

#1. #1.

Online retailers are increasingly using brand loyalty programs. They enable customers to accumulate points whenever they shop or visit a website.

These points can be later redeemed for special offers, discounts or rewards.

For example, Amazon's Prime program gives members access to exclusive deals and perks.

Amazon also runs a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.

#2. #2.

Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are perfect places to advertise products.

Targeting potential buyers can be done by companies via ad networks. Facebook lets advertisers target specific demographics or interests through its ads.

They may also target those who live within walking distance to a store.

Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can share content, ask questions and send tweets.

Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram, however, doesn't allow businesses send direct messages, as opposed to Twitter.

Instead, posts are automatically displayed on followers' feeds.

Pinterest is yet another social network that allows businesses to connect with customers. These connections include sharing images, asking questions, or answering customer inquiries.

#3. #3. Offer special discounts to influencers

Influencer marketing is a powerful tool for growing brand awareness. Brands can partner with influencers to offer them incentives for posting promotional material about their products.

This partnership often involves giving influencers free products to review or test out.

These partnerships go beyond product reviews. Influencers could also become brand ambassadors.

Brands may hire influencers to host giveaways or answer questions.

#4. 4. Create video ads

Video ads are becoming increasingly popular. Video ads have become increasingly popular since the advent of smartphones and tablets.

Advertisers may use video ads as a way to get attention and persuade viewers of their products to click on the links.

YouTube is a major website where advertisers may place video advertisements. YouTube allows advertisers to upload up to 60 seconds of video.

Google AdWords is another option for placing video ads. Google uses keywords to match ads to relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps can be used to download and watch movies, browse books, listen to music, and even play games.

People spend hours reading books, playing video games, listening or watching movies on their smartphones.

Businesses should consider using mobile apps to drive traffic to their websites.

Apps can be downloaded to smart devices such as iPhones and iPads, Android phones and tablets.

App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.

#6. Integrate shopping carts into websites

For selling physical goods, shopping carts can be a very effective way to do so.

Customers can add items directly to their shopping cart.

Online shopping carts are gaining popularity. Many online retailers, such as eBay, allow customers to create accounts and browse product lists.

Amazon and other online retailers have integrated shopping carts to their websites. Customers can order the items they desire and make payment right away.

#7. Launch New Product Lines

The best way to attract new customers is with product lines

A press release is usually sent out when a company announces the launch of a new product line.

This release could include information about the new line's pricing and availability.

Once the launch is completed, the company can market the product.

#8. Develop Cross-Channel Marketing Programs

Cross-channel advertising refers to marketing efforts in multiple channels.

Cross-channel marketing can include, for instance, sending emails to subscribers via email, promoting products on social media, and running banner advertising on search engines.

To increase their exposure, some companies use multiple channels.

Some companies also sell products in brick and mortar stores. In addition, they also sell products online.

Some companies may use both channels simultaneously in an effort to increase sales.

#9. #9.

Companies can use data analytics to enhance their business operations and maximize their profits. Data analytics involves the analysis of data collected from multiple sources in order to discover patterns and trends.

Analytics can detect problems, assess current practices and predict future needs.

Analytics tools can be used to collect data from many sources such as web servers, databases, applications, and other websites.

These tools allow companies to gain insight into their customers and their behaviour.

#10. #10.

Every business needs to be satisfied with their customers. Satisfied customers are more likely to return for more services.

A satisfied customer is also more likely to recommend your products to others.

Satisfied clients are less likely than others to complain about poor service.

For all businesses, customer satisfaction is a key goal.

It is possible to do this by providing outstanding customer support.

Employees should respond promptly to customer inquiries and solve problems effectively.

Offer quick shipping options so customers don’t have to wait too much before receiving their orders.

Also, make sure your website is easy to navigate.

Your site must load quickly and provide clear instructions.

Remember that not all customers will be the same.

Some customers might need extra assistance, while others won't require much effort.

Therefore, you should tailor your customer support policies to suit individual needs.

Doing this ensures that everyone receives excellent service.

If you want to learn how to create an affiliate marketing campaign, check out this guide.

We've covered everything that you need to know about affiliate marketing.

Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.

This will give you experience and credibility.

Then you can use this knowledge to increase your earnings

————————————————————————————————————————————–

By: Michael Brenner
Title: How to Boost Employee Content Marketing and Leverage It
Sourced From: marketinginsidergroup.com/content-marketing/how-to-boost-employee-content-marketing-and-leverage-it/
Published Date: Tue, 04 Oct 2022 14:00:04 +0000

Marketing Insider Group published The Ultimate Guide to Paid Content Marketing.

Frequently Asked Questions

How do you build an Ecommerce Marketing Plan

The first step is to define what you want. It should be related to your business. However, it should also include enough variety to keep customers interested.

The second step involves determining the amount of money that you are willing to spend on marketing, advertising promotions, or other methods. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.

Once you've determined how much money you require, you can create a budget. Asking an expert in emarketing can help you determine which marketing method will work best for your business. They can help decide the best marketing strategy for your business.

Once you have a plan, you can start implementing it. This can be made easier by hiring someone to do the job for you.

It doesn't mean you have to start over. Use proven strategies that have worked well for other online retailers. Remember to test everything before making any changes.

Never forget that your ultimate goal must be to increase sales or profits. Your eCommerce marketing strategy must consider both short-term goals as well as long-term plans.

Our article on eCommerce marketing tips will help you increase your sales. We hope they help you find success!

What are the five main marketing concepts?

These five marketing concepts are:

1. Branding is a way to project a positive image of yourself. It's the first thing people associate with your name. You need to create a brand identity that is consistent across all media.
2. Positioning: Your market positioning is what you do. What are you describing about yourself and why should others care?
3. Message – This is the content of your message. What is your point Why should anyone buy from you?
4. Marketing mix – This includes channels, pricing, promotions, and other marketing tools that help you reach your target audience.
5. Measurability – How can you measure your success?

What are 5 top social media marketing tactics?

Social Media Marketing can be a great way for your business to get noticed online. It is a great tool to increase brand awareness, generate leads, and sell products. Here are five ways social media marketing can help boost your business.

1. You can create a Facebook Fan page to allow you to interact with customers directly on Facebook. You can also upload images, videos, or other files.
2. Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. Use hashtags to increase visibility.
3. Post Videos on YouTube. Many people enjoy watching these videos. If they like what they see they might click to visit your site.
4. Host live events – Live events allow potential clients to meet you face-to–face. They can ask any questions about your services and products.
5. Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. React quickly to negative comments.

What are three examples of internet marketing strategies?

Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing includes email marketing and social media marketing. It also includes search engine optimization (SEO), paid-per-click advertising, PPC, and website design.

It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many other ways to earn income that don't require you to spend any money. But, the higher your return, the more you will invest in each option.

Email marketing is perhaps the most well-known form of online marketing. This involves sending email to potential customers with information about your business, and its latest offers.

Another popular way to market is via social media. Facebook, Twitter and LinkedIn are all great platforms for sharing information and interacting with friends and loved ones. These sites provide businesses an excellent way to communicate with their clients, increase awareness and build trust in their products or service.

Search Engine Optimization (SEO), is a technique that improves the visibility of websites in major search engines. Webmasters have the ability to increase traffic to their sites by improving the quality or quantity of relevant backlinks.

Website Design is the art of designing a website that looks attractive and functions well. Website designers determine the style and layout of a website. Website designers also make sure the website conforms to technical specifications and meets accessibility standards.

Pay Per Click Advertising (PPC) is advertising where advertisers bid on keywords related to their products or services. Advertisers only pay for clicks on their ads. PPC ads appear on search results pages at the top or bottom.

Statistics

• 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
• Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
• From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
• Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
• According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

influencermarketinghub.com

• The State of Influencer Marketing 2021: Benchmark Report
  

hubspot.com

• YouTube Marketing: The Ultimate Guide
  
• Free Chatbot Builder Software
  

youtube.com

• YouTube
  

neilpatel.com

• How to Use SEO To Build Your Brand
  
• Marketing Automation: Examples & Tools (2022)
  

How To

Here are top brands' online marketing tips and tricks

Make sure your content is relevant when creating content for internet marketing. Your audience won't care if you don't offer your product or service. Why would they care about your blog content?

If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.

Use social media platforms such as Facebook, Twitter, LinkedIn, and Instagram as an effective way to promote your business. Social media sites enable businesses to communicate and interact with their customers.

The social media platforms also offer a great opportunity for clients to connect with each other.

Create content that engages users and encourages them to share content with their friends. Shared content can reach more people and increase traffic to your site.

You can keep your content fresh and updated by posting regular updates. It is better to post daily or weekly than once a month.

Posted content usually receives more engagement because readers expect to see new content.

Your content should contain links to your homepage. This makes it easier for your visitors to find additional resources.

Make sure that your content is mobile-friendly Mobile devices now outnumber desktop computers. According to a recent survey more than half of internet users access websites via smartphones.

Test it on various smartphone and tablet browsers to ensure your content looks good when viewed on small screens. It is obvious that any website developer or owner should adopt the mobile-first strategy.

It's more than aesthetics. Mobile websites convert better than desktop ones. Not only are they easier to navigate, but they also tend to load faster because of the smaller size of the site.

Content that is valuable to your audience.

————————————————————————————————————————————–

By: Carter Grimm
Title: The Ultimate Guide to Paid Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/the-ultimate-guide-to-paid-content-marketing/
Published Date: Tue, 04 Oct 2022 10:00:16 +0000

Slack, WhatsApp and Trello are all online tools that make it easy for teams to communicate anywhere, anytime. These tools can help increase productivity. Team members don't have to reshuffle their work schedules or travel to the same place to meet up to manage tasks. Everything can now be done via chat or message.

Managers worry that online tools can reduce productivity but they could also cause problems in team relationships. What is the point of employees "bonding" when they are just blips on each others' screens? Is it possible for a virtual group to have realteamwork

Vincent H. Domine is INSEAD Adjunct Prof of Organizational Behavior. He has an interesting solution. His article " Team development in the Era of Slack" shows that digital tools can be used to foster teamwork and team skills. Because being part of a team a special skill. Let's take a look at his top points.

Group Chats to Help Create a Team Identity

Many cross-functional teams exist. Cross-functional teams require people from various departments, positions, and backgrounds to work together towards a common goal. Working on the same project does not automatically make you feel part of the same team. This is especially true for large companies that have a strong hierarchy and culture of silos. To create a collective identity and set of norms, they need to have the opportunity and time.

Chat platforms such as Slack or other chat apps create a new and neutral environment. Group chats can be created by teams based on purpose and allow them to create their own routines. Daily interactions can help build trust and familiarity – often far more than rushed meetings or emails.

A Like Button can build psychological safety

Team performance is directly affected by psychological safety. It is important for people to feel comfortable speaking up, sharing ideas, taking creative risks, and giving honest feedback. We must avoid negative office behavior such as backstabbing, politics, and cliques. We must also promote positivity. People want to feel valued for their hard work. They should feel valued, respected and heard.

Not everyone feels comfortable receiving or sharing praise face-to–face. Domine points out that it can feel awkward or a bit personal. The "like" button, which can be found on nearly every online platform, is a great way to get around this problem. Everyone can freely exchange kudos within the team without feeling embarrassed or like a slave for politeness.

Platforms create a feedback mechanism

Feedback is essential for both team and individual development. Feedback should not be restricted to annual performance appraisals and occasional bull sessions (which, by a side note are usually done when a problem has reached critical level). Feedback should be consistent andcustomized according to the individual's goals and needs.

Online tools make it easy and affordable to give feedback as a regular part your team's building process. This feedback can be informal, such as the team leader checking in with team members via personal charts. HR can lead it, sending surveys to assess team mood and morale.

We can go further. When I first imagined Grow I saw the potential for online tools to allow people to mentor and support one another. Chat is used to discuss deadlines and deliverables. Why can't we also use it to discuss our hopes and dreams? Can we not use it to coordinate a project?

Grow is a platform that supports individuals and teams. You can log in each day to gain access to resources and tools that are based on sound leadership development principles. You can help them set goals, identify team members or individuals they need to improve, and get feedback. You can do it at home, in the office during lunch breaks or on a long commute. They can chat and send messages. They can support each other, cheer on one another, track individual and team progress, and exchange ideas. It's almost like having a coach but with the convenience and flexibility of Slack.

Virtual teams can be effective at teamwork, so let's answer that question. It takes effort, time and the desire to use the tools in a positive, productive and empowering manner. Technology can make life easier, but technology is not the only thing that makes a difference.

Grow can be used by teams to help them with their continued development and practice. Contact us to learn more about Grow and how it can help your team.

Rudi Ramin originally published this article on LinkedIn

Frequently Asked Questions

What should I budget on my first digital marketing campaign for?

It all depends on what type of campaign you want to launch. You can spend $50 to $100 on your first campaign.

Advertisement space can be purchased for search engines such Google or Bing. These ads are usually $10 per click.

Banner advertisements can be placed on any website. This will attract new visitors to your site and help them return.

You can also hire a freelancer to design some banners for you. Freelancers typically charge between $20 and $30 per hour.

Once you have created your first ad, you can begin tracking results. You can find many free analytics software on the internet.

You can also track data manually. You can also keep track of data manually to gather information about your campaigns.

After collecting this data, you can determine whether your campaign was successful.

If that is the case, you can still try different methods to find one that works.

What are the 7 Steps of Internet Marketing Strategy?

Internet marketing strategies help businesses achieve their goals through online media. These steps include research, planning, implementation, monitoring and analysis. Each step should be repeated regularly to ensure effective internet marketing.

1. Planning – This step involves identifying who your target audience is and creating a plan of how to reach them. Also, think about who might be interested in your product or service.
2. Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It provides valuable insight into consumer behavior, trends, and other information.
3. Implementation includes choosing a platform (e.g., Facebook) and determining where to place your ads. After you have chosen the platforms that you want, make sure they are properly set up. Make sure you decide whether you will pay per click or invest money in advertising.
4. Monitoring – Monitoring lets you see how your efforts are performing. Use analytics tools like Google Analytics to track traffic flows, conversion rates, and customer demographics.
5. This allows you to compare results to benchmarks or previous performance levels. If you find areas underperforming, this step guides how to improve.
6. Optimization – Optimizing your site means making changes to increase its efficiency in attracting visitors. For example, you could add new features or change how users navigate your site.
7. Evaluation – This is where you can assess how your campaign is performing. Are there areas that could be improved? If you don't, then you have probably reached your goal. If there are still problems that need to be addressed, you will need to reevaluate.

What are the most important types of marketing?

Marketing is the process of communicating ideas and values to consumers. These days, we often hear the term “marketing” being used interchangeably with advertising. But in reality, marketing involves more than just advertising. Marketing includes all forms of communication that promote and market a product or service.

The three key components of marketing include branding, promotion, and distribution. How a company is identified to its target audience is called branding. Promotion is the act or obtaining attention for your brand using paid advertisements, promotional materials, and public relations. Distribution is how you get your message across to your target audience. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.

Why is it so important for your brand to be defined?

A brand is simply a promise that your company makes to its customers. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is what sets you apart from other companies in the industry.

A brand establishes your authority and credibility. Prospective customers immediately recognize your company's logo and trust it to stand behind their products and services. They trust your company because you have earned their respect.

Your company's culture can also reflect your brand. Your employees will feel passionate about your brand if they are passionate about your product or services.

Your brand is much more than words and pictures. Your company must live up to this promise. It is your promise to offer value to your customers.

You need to take into account several things when you are attempting to build your brand. First, you want to choose a name that clearly describes what your company does. Sweet Dreams Bakery is a good example of a bakery name. However, if your company is a software one, DreamSpark Software would be the best choice.

Next, consider how your brand will be presented. Will you use a recognizable symbol? Will your colors match your corporate identity? Are you going to use logos?

Finally, consider the perception of your brand by your target audience. Are you friendly and helpful? Do you seem trustworthy and professional? Do you appear knowledgeable and experienced?

These are all important questions you should ask before building your brand.

What are some direct marketing examples?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing is a great way to reach people anywhere you are. Direct marketing is the best method to communicate with customers who have chosen your product over another brand.

You need to understand what message appeals the most to your target market.

The key is to find out what your customer wants and then give it to them.

Direct marketing is a great way to promote your brand. Direct marketing can be used to promote your business in many ways. You can send out catalogs to potential customers and advertise in local papers.

You could also create a separate mailing list for your customers. If you have good contacts, it is easy to add new subscribers.

Ask current customers if their would like to receive promotional materials. Special offers may be offered by some companies to get discounts.

What is the difference of advertising and marketing?

Advertising is a form of communication that promotes products or brands. Advertising often includes a call to action such as “Buy Now!” You can also click here.

Marketing, on the other hand is a way to communicate your company's vision, mission, and values with potential customers. Marketing can also help build relationships between current and potential customers.

For instance, if you sell shoes online, you may use marketing to tell your story about who you are and what you offer. Talk about your values, philosophy, and dedication to quality. Perhaps you could give testimonials from happy customers. You could even organize an event in which you give away shoes for free to encourage people to visit you website.

Marketing is, in short, about telling stories. Advertising is about selling products.

What are the 4 types?

Marketing can be broken down into four distinct categories: Direct Mail Marketing, Traditional Advertising and Public Relations. Each type of marketing has different purposes and should be used for a specific purpose. These can be combined to help you reach your goals.

Statistics

• 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
• Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
• This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
• According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
• Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)

External Links

moz.com

• SEO Learning Center, Moz
  
• [Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz
  

hubspot.com

• YouTube Marketing: The Ultimate Guide
  
• Chatbot Builder Software Free
  

statista.com

• TikTok quarterly first-time installation 2021
  
• Statista
  

youtube.com

• YouTube
  

How To

What's your marketing strategy?

What number of times have you heard the expression, “If I build it, they shall come”?

Well, you're wrong.

It takes work to build something, but it is not enough to attract customers. Internet Marketing Principles are necessary to reach your target audience in order to grow your business.

Internet Marketing Principles refer to the guidelines marketers use in creating websites, blogs, emails campaigns, and social media profiles that generate leads, and sales.

This is an example of how to market handmade jewelry online.

Here are some examples.

1. Content is king. You need to create compelling content. Copying someone else's content can cause you to lose credibility and be seen as a reliable source of information.
2. Trust is built – People will trust recommendations from family and friends over Adsense and advertisements. So, if you recommend a product, make sure it's trustworthy.
3. Make it personal. People prefer to interact with real people over robots. You want your website to look real and not robotic.
4. Offer value – People don't give away anything unless they feel they are receiving something worth their time. In return for their contact information, you can offer something of value.
5. Tell stories. Stories are powerful tools that connect audiences. They allow you to tell your story and make connections with your audience.
6. Giveaways – Give away products to increase brand awareness and build loyalty.
7. Call-to-action buttons are important as they prompt users take action.
8. Make sure you test everything before you publish your website.
9. Keep it simple. Simple is always better than complicated. Simpler is better. A website that is simple to maintain and easy to update will be more successful.
10. Have a clear goal – A clear goal makes it easier to measure results.
11. Measure everything. This is critical for improving your marketing efforts.
12. Focus on conversion. Conversion is turning visitors into buyers.
13. Get feedback – Feedback allows you to improve your marketing efforts.
14. Track results – By keeping track of your results you can identify areas where you need to improve.
15. Repeat – Repetition creates momentum
16. Optimize your efforts – Optimization ensures that your marketing efforts are working effectively.
17. You must be consistent. Your brand will always be remembered.
18. Reward yourself – Rewards motivate you to continue doing well.
19. Learn from others – One of the best ways you can avoid making the same mistakes as others is to learn from their mistakes.
20. Never stop learning – Always seek out new ideas and techniques.
21. For sustainable growth, you must think long-term.
22. Trust your intuition – Sometimes your intuition is the best tool to help you navigate your way through life.
23. Treat every day like a test run – Every day is a test run. Although mistakes are inevitable they teach us lessons that we wouldn’t otherwise know.
24. Recognize your weaknesses. Knowing your strengths and weak points will give you the insight to how to overcome obstacles.
25. Don't get discouraged – Everyone fails at least once. But don't let failure discourage you. Just try again.
26. Take risks – Sometimes taking risks is necessary in order to move forward.
27. Enjoy the journey. It is vital to live a happy, fulfilled life.
28. Be passionate – Passion fuels motivation.
29. Remain true to yourself – It's important to establish relationships.
30. Self-awareness is key to self-improvement.
31. Find your tribe – Finding a supportive community of like-minded individuals is invaluable.
32. Make a vision board. Vision boards can be a great tool for visualizing your future.
33. Ask questions. Questions can open up doors to knowledge.

————————————————————————————————————————————–

By: Kiss Tañedo
Title: Team Development In The Digital World
Sourced From: grow360.com/blog/team-development-in-the-digital-world
Published Date: Tue, 09 Jun 2020 04:17:00 +0000

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Your domain is what makes your site unique. It's where your website lives online and how visitors find you.

One of the most important steps in building a website is to register a domain name. It can be expensive, but I will show you how to get one free of charge. Also, make sure you choose something that is relevant to your business niche.

This article will show you how to get your domain for free.

Your 2-Minute Cheat Sheet

Do you need a quick answer to how to get your domain name for free? Let me cut to the chase.

A web hosting company is necessary if you plan to launch a blog or website. Hostinger is my choice when it comes to choosing from the many options.

The company offers excellent speed and reliability. It also offers a no-cost domain name for the first year.

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Hostinger makes it easy to get your domain and hosting setup in one go. Hosting is still available for a small fee, but the domain name is yours for nothing.

Click here to create a Hostinger Account and sign up. The entire process is quick and easy with the guided setup.

You'll then have hosting, a domain and a basic site ready to go.

You might also be able to use a subdomain for free if your budget is tight.

Wix and WordPress are great website builders. There's one catch: instead of a simple.com website like mine (NeilPatel.com), your site will look something like.

yourusername.wixsite.com/yoursiteaddress or yourdomainname.wordpress.com.

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This is not ideal. There are some downsides to not having a clean.com

• I don't have a URL that is well-branded. My URL (neilpatel.com) is synonymous with my brand. My name is all that's required to find me online. My brand is confirmed by everything on my website, from my bio and picture to my name in my browser bar. This builds authority, which is important for SEO and connecting with visitors. You can't create authoritative content without a clean.com. You can, but having your own URL with branding is a great way to get started.
• Making it harder for people to find you: What's easier to remember — coffeemugdesigns.wordpress.com or coffeemugdesigns.com? Although it's not a big deal, people need to remember a lot of information. It's a small thing you can do to make your URL more easy to remember. A clean domain name can help people find you later, for example, if your coffee shop has a table at the local farmers market.
• Reducing trust in site visitors. Taking the initiative to have your domain name removed from other brands such as WordPress is a sign of professionalism and dedication. This helps to build trust with your audience. It is especially important if you want people paying with credit cards or other payment methods directly on your website.

A subdomain is a good option if you are looking to try out the features of the website builder. This may be used temporarily to put your content online, so that you can build a website without having to invest in a.com. You can often convert your site to your domain or other hosting options later.

Don't be discouraged if a clean domain is not something you can afford to have. Hostinger makes it easy to get your domain.

Follow these steps to obtain a domain name for free.

1. Visit the Hostinger's website
2. Choose your hosting type
3. Claim Your Free Domain

Hostinger will allow you to do everything in one place. While I'll be able to show you some other options, it is possible that you will need to interact with multiple vendors in order to complete all the steps.

Step 1 – Go to the Hostinger's website

Click here to go to Hostinger.

Click Start Here to be taken directly to the checkout page.

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This checkout page has been set up with my recommendation. Premium shared hosting is the most affordable plan and includes a domain name.

For the best rate, I recommend choosing the longest term. You can lock in a very attractive rate of $2.59 per monthly if you sign up for four years of hosting.

To get the best deal, click on the box to the right.

Check out the add-ons listed below to see if they are of any use to you. They aren't essential, but they are useful features like priority support and daily backups.

Once you have completed that, click Submit Secure payment and you will be able to proceed with setup.

Step 2 – Select Your Hosting Type

Hostinger's shared hosting is available at a discounted price. You don't even have to choose a type of hosting. All premium shared hosting is ready for you.

You may be able to identify the needs of your website and determine that shared hosting is not enough.

If you don't know what hosting is, continue reading to find out more about the differences and who each type of hosting is best for.

Shared Hosting

If you are starting a new site, I recommend shared hosting.

These plans are not only cheap but can also be used to accommodate low-traffic sites. Your website is shared with many other websites. By sharing server resources with other tenants, you can save money.

It's almost like having your own home but living in an apartment. It's less expensive and requires no maintenance.

Your site may experience performance problems if one of the shared servers starts using too many resources. This is why shared hosting doesn't work well for very large, complex websites.

This is a great option for anyone who's just starting a website, or if they're looking to revamp a local business or site. If you don't expect high traffic volumes or lack technical knowledge, shared hosting is the best option. Shared hosting is suitable for businesses that have less than 10,000 monthly visitors to their websites.

Shared hosting is a good option if you are building a website to promote a local business. If your site grows beyond the capacity of shared hosting, you can always change to another model later.

Cloud Hosting

Cloud hosting gives you better performance without paying for more expensive options.

Cloud hosting is the same as shared hosting. However, multiple servers are connected via the cloud so that no one server gets hampered by a resource-hungry, bulky or popular site.

This can lead to better uptime and speed, as you don't share the resources of one server. Although this might work well if you don't expect a lot of traffic, it is critical to your business model that you have reliable speed and uptime no matter what other sites are doing.

Cloud hosting is half the price of shared hosting, but it's not as reliable and powerful as the next option.

VPS Hosting

VPS hosting is virtual private server hosting. This category covers plans that offer better performance at a higher price.

This hosting type offers you exclusive access to valuable resources. Technically, this means that you share a server with other websites but have a virtual server that has dedicated resources.

If you anticipate sudden spikes in traffic, this type of hosting is for you.

Dedicated Hosting

You have exclusive access to a server that is only for your website with dedicated hosting. It's not necessary to share it.

You will get premium performance from this subscription plan. However, you must also be willing to pay a premium price.

If your company is large and has high traffic, this is an excellent option. This is a great option for businesses that want total control over their hosting environment, such regulated industries like finance or healthcare.

This guide will recommend that you select the pre-selected premium shared hosting plan. You can also choose other plans to personalize how you set up your domain name and to pay for hosting.

Step 3 – Claim Your Free Domain

Once you have completed checkout and paid, you will be taken to your Hostinger control panels, hPanel.

You'll find an option right in the center to claim your domain.

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To search for your favorite free domain name, click Claim Dom. Click the purple box to the right of it.

You should consider a.com extension. It looks more professional and makes you seem more trustworthy to your visitors.

If the.com extension has already been taken and you are 100% set on the name, I wouldn't consider another domain extension.

A.com domain is essential for small businesses. Small blogs, personal websites, side hustles, and other sites may also benefit from a.com extension.

Then, you will need to fill in some information to register your domain name. Complete the form and send it. Hostinger will verify your registration details and send you an email with a link for verification.

Now you are ready to secure your domain name for free!

One more thing that I recommend.

Enable WHOIS protection. Once you have completed verification, you will be taken to your dashboard where you can find the section for your free domain name. Simply look for the slider button located under Privacy, and click it to make it purple and enable.

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This will hide your email address, phone number, and street address from public databases. It also provides important benefits such as:

• Reduce spam:Spammers can mine data from anywhere they can find it. Having your name, email and phone number in public databases can result in an infiltration of your inbox and an increase in robocalls. This is a time-consuming task.
• Lessening identity theft risks: Your personal information, including your phone numbers, email addresses, and telephone numbers, is useful fodder for fraudsters who might use this information to fuel their identity theft efforts.
• Make your physical location more difficult to find:Not all bloggers and small business owners want their physical address, home address or business address displayed for everyone to see. If you are an e-commerce dropshipper and operate a small business from your home, it may not be a good idea to let the world know where you live.
• Separating personal messaging from business messaging:WHOIS privacy allows you to create a separation between personal information and your business brand. This is important if your personal views, messages, and life are separate from your business.

You're done once you have completed the last step to protect your privacy.

Now you have a great hosting plan and a free domain. Hostinger is the best place to start if you haven't already.

There are other ways to get a free domain name

To be comprehensive, I will also talk about two other methods to get a domain free of charge. While I do not recommend them, it is always beneficial to have all the options.

• Get a subdomain for free
• Use a domain registrar for free (not recommended).

Below, I will explain each method in more detail. I'll also discuss the reasons I don't recommend them when it comes to how to get your domain free.

Option 1 – Get a free subdomain

Many website builders offer subdomains. This is a personal domain that exists inside an existing domain.

Remember the movie Inception in which Leonardo DiCaprio dreamed that he was in a dream? This is a similar story.

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A domain name is a name that you get within the domain name.

Squarespace, Wix and Weebly all offer subdomains. You can also get a free trial. If you love their services, you will be able to purchase premium plans which include everything you need to create, launch, and manage professional websites.

These options usually include a free domain name and a few other perks such as:

• Drag and drop site builder: Many of these sites make it simple to create a basic website using drag-and–drop widgets. You don't have to know any programming to make a professional-looking site.
• Web hosting The package that you purchase includes web hosting. This means that you have a complete solution for creating a website.
• Templates Many of these sites allow you to start with templates so that you don't have to build a new site. The template you choose will be customized to your specifications. However, customization options can be limited.
• Search engine optimization tools These site builders often offer basic SEO tools that can help you optimize your content with keywords, metadata, and other relevant information.

These perks aside, I find it hard to believe that this method isn't ideal.

Some of these perks can be somewhat restrictive, especially if your goal is to expand beyond the box for your website. Also, you run into the same problems as not having a clean.com that I mentioned earlier in this article.

Let's look at an example to help us understand these issues better.

Imagine that you can use Wix, a free website builder. Although you won't need to purchase a domain name, your site will be hosted on the Wix subdomain. It will look like this:

yourusername.wixsite.com/yoursiteaddress

Let's say your Wix username "My Stunning Website 123" and your free domain name is myblogsite. Here's what it will look like:

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Consider it: Does this look professional? Do you know of any websites with domains like that? Would this be a good place to enter your credit card information and personal information? Why would you expect customers do the same?

This is why I only recommend this method to those who want to try out new features and updates in your website builder.

WordPress is another option. It isn't as intrusive as Wix. The format for a free WordPress subdomain is: yourdomainname.wordpress.com

While this is an option when money is tight, it is not viable as a long-term strategy. Your free domain name should be short and memorable. This is impossible when you use a subdomain.

Another disadvantage is that visitors might not remember your domain name or find it difficult to remember. These site builders may offer SEO tools that can help boost your site's search engine results. However, this positive could turn into a negative if your visitors don't remember your domain.

Option 2 – Use a free domain name registrar (Not recommended)

Although you can obtain a domain name for free from a domain registrar it is not usually recommended. Particularly if your domain name should reflect professionalism and trustworthiness.

The truly free domains are those that use unusual extensions. You'll find.tk rather than.com.

Prospective customers will prefer a domain name that is yourbusiness.com to your yourbusiness.tk. Common extensions can be confusing and can cause trust to be eroded. Uncommon extensions can confuse consumers, especially in a world where many people are well-aware of scams and online phishing schemes.

You can also see why this is not a good option.

You don't even own the domain name. This defeats the purpose for launching a blog/website.

If you decide to go this route, however, you can also check out Freenom or GetFreeDomain.Name.

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Many domain registrars will offer you a free domain in return for your site running ads. Although there is nothing wrong in running ads on your website, it is not the best way. Here's why:

• You don't have complete control over the ads you see. You might see ads that you aren't interested in or that don't appeal to your target audience. People might click away from your website without ever having read your content or considered your products or services.
• You might not be able to control where your ads are placed. This could lead to ads being placed in the places you want your CTAs. This could also be a site that isn't visually appealing, or that appears spammy. This can lead to a lower customer experience which in turn drives up bounce rates.
• Potential loss of ad revenue Let's say you drive high traffic to your site and your ads receive one million views. The ads won't bring you any revenue, but you will get a free domain. It's not fair and you would be better off spending the money to get the domain name.
• You may lose potential conversions by adding clicks:Alternatively, you might want to completely avoid clicking on ads. If you are monetizing a blog, or any other site, clicks on ads that earn you money can be very lucrative. If you are setting up an online store, however, you do not want people clicking on your ads. Ads can make it difficult for people to click on your buy buttons.
• SEO Ranking potential damage: Poor customer experience due to inappropriate, too many or poorly placed ads can lead to poor behavioral metrics for your website. This means that people leave the site and click away before they interact. They won't click on any other pages on your website and they won't spend much time reading your content. These metrics can hurt your SEO performance and rank, since Google considers behavioral metrics when ranking pages.

If you are seriously considering running ads on your site, I recommend that you do it through an authorized advertising network. It can provide a great source for income. Do not exchange ads for a domain.

Don't Forget To Renew Your Domain Name

Be sure to check the term for your first domain purchase. This is something I cannot emphasize enough.

It is not easy to set up a blog or website. It takes a lot of work to create a website or blog, find the right URL and design it, and then publish the relevant content.

Imagine the horror that you will feel when you wake up to find out that someone has purchased your domain.

Why? The reason?

Tragic.

This mistake has been made many times before and it has cost people a lot.

Here's one example of the bizarre things that can happen when domains expire. Vidme, a video embedding site, failed to renew in July 2021 and left behind expired embeds. This means that embedded videos on websites ranging from New York Magazine to the Washington Post were "naked".

A website for adult content bought the Vidme domain. This action eventually led to embedded video content from adult websites appearing on older news stories. This was not only a failure for Vidme but also a problem for all websites with embedded videos.

How can you prevent this?

First, note your initial term. Many registrars offer a one-year registration. However, some allow you to purchase five, 10, 20 or even 100 year registrations at checkout.

You don't need to worry about renewal if your initial term is longer. You also lock in the annual rate for the entire duration. This can help you save money in the long-term because domain name prices are subject to change.

A reminder for one month is also important, even if you don’t purchase a multiyear term immediately.

This will allow you to prepare for renewal without having your registration expire.

You can also review your domain registrar's renewal rates with a one-month head-up. Sometimes the renewal rate can jump quite a bit. You have at least a few weeks to look at your options and budget if it is higher than you expected.

Last but not least, if your budget is tight, I recommend setting up auto-renew for your domain.

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Most providers allow you to see in your dashboard your domain's expiry date, renewal cost and the option to enable autorenewal. Hostinger's services menu under billing settings makes it easy to do this, as you can see in the above image.

Auto-renewal is available with all the other providers I reviewed.

It is a good idea to check the renewal rate of your domain before it expires, in order to avoid any unexpected budget surprises if the rate increases.

It is also important to make sure that your payment method doesn't expire prior to the renewal date.

Sites won't automatically remove your domain name if your payment method has expired. You will typically receive an email informing you that the payment has expired and giving you a time period to make any necessary changes.

Emails can sometimes get lost in the shuffle and you may lose your domain name. If you want to avoid this, make sure to use a credit card with expiration dates or other payment methods.

FAQs

Can I get a domain free of charge?

Which domain is the best free?

How do I auto-renew my domain?

Conclusion

Hostinger will get you a domain name for free. One that you don't have to give up even if your web host changes.

Another option is to use subdomains with reliable web builders such as WordPress or Wix.

You'll be able to get a reliable web hosting company and a free domain name in a matter of seconds. Trust me, it's not worth the effort to look unprofessional, run a spammy site, or get hacked.

Frequently Asked Questions

What are 3 examples in internet marketing?

Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing includes email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and website design.

It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are many methods to generate income, and you don't have to spend any cash. However, the more you invest in each method, the better return you'll receive.

The most common form of internet marketing is email marketing. This involves sending emails out to potential clients, informing them of your business and any new offers.

Another popular way of advertising is through Social Media Marketing. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. These sites are a great way for businesses to increase awareness of their products and services, as well as to establish relationships with their clients.

Search Engine Optimization (SEO) is a technique used to improve the visibility of websites within major search engines. Webmasters can increase traffic to their websites by increasing the quantity and quality of relevant backlinks.

Website Design is the art or creating a website that looks good and works well. Website designers design the website's layout. Website designers also ensure accessibility standards are met and that technical specifications are adhered to.

Advertisers can bid on keywords that are related to their products and services through Pay Per Click Advertising (PPC). Advertisers earn a commission when someone clicks their ad. PPC ads are usually found at the top and bottom of search results pages.

What are the seven steps of an internet marketing strategy.

Internet marketing strategies are used to achieve business goals through online media. These steps include research, planning, implementation, monitoring and analysis. Each step is essential for effective internet marketing and should be performed regularly.

1. Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. Consider who might purchase your product/service.
2. You can understand the needs of your customer and help you choose the best products or services to meet them. You also gain valuable insight into consumer behavior and trends.
3. Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. After you have chosen the platforms that you want, make sure they are properly set up. Decide whether to spend money on advertising or pay per-click.
4. Monitoring – Monitoring lets you see how your efforts are performing. Google Analytics Analytics allows you to track traffic flows, conversions rates, and customer demographics.
5. This analysis will allow you to compare your results with benchmarks and past performance levels. This step allows you to determine where your areas are weak and how to improve them.
6. Optimization – Optimizing your website means making changes to improve its ability to attract visitors. You can add new features or alter how users navigate through your site.
7. Evaluation – Evaluating your progress lets you see how well your campaign performs. Is there room for improvement? If not then you may not have met your goal. If you still have issues to resolve, you will need another evaluation.

Why is it so important for your brand to be defined?

A brand is simply the promise your company makes to its clients. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what distinguishes you from others within the same industry.

A brand establishes your authority and credibility. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. They trust your company because you have earned their respect.

Your company's culture is also part of your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.

Your brand isn't just words or pictures. It's a promise that you company will keep. It is a promise that you will provide value for your customers.

You need to take into account several things when you are attempting to build your brand. First, you need to choose a name which clearly describes the company's mission. Sweet Dreams Bakery, for example, would be a great name for a bakery. If you run a software business, however, you would probably choose DreamSpark Software.

Next, you will need to decide how your company will be represented. Are you going to use a familiar symbol? Are you going to use corporate colors? Are you going to use logos?

Finally, consider the perception of your brand by your target audience. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Are you able to communicate your knowledge and experience?

These are all important questions you should ask before building your brand.

What is eCommerce marketing?

Ecommerce marketing is online shopping. It is the act of selling products online. This can include buying products from companies and then selling them online. If you are an individual vendor, this includes selling on eBay. It is possible to also start a business and sell goods for profit. You want to make money online selling your products.

Here are more details on eCommerce marketing

It is important to determine what kind of products you wish to sell in order for your eCommerce site to be successful. Next, choose whether you want to sell a single item (e.g. a book) or multiple items (e.g. books and DVDs).

Once you know what you're offering, you'll need to find a supplier. A supplier is a company that makes and sells the product you want to sell. A supplier is a company that manufactures and sells the product you are looking to sell.

After finding a supplier, create a website to showcase the products and allow buyers buy them. Some suppliers will provide templates, while others will require that you design the template. Once you have your website online, you need to promote it to draw visitors. This could include publishing articles on blogs or forums, advertising on Google Adwords websites and sending emails relevant to contacts.

When it comes to marketing your eCommerce company, there are many channels. These channels include email, social media, search engines, and mobile apps.

• Email marketing can be a good option for most businesses. It's cost-effective, easy to implement, and delivers results. It takes time and effort to generate high quality leads.
• Search engine optimization (SEO), a technique to increase a website's rank for specific keywords, is what we call search engine optimization. It's usually done through link building, which helps pages rank higher in search engines.
• For businesses, social networking sites like LinkedIn and Facebook are increasingly important. These sites are used every day by many people to keep in touch with their loved ones and friends. If you post useful articles, you can reach thousands of people.
• Mobile apps are also a valuable tool for eCommerce marketers. People love to shop on their smartphones and tablets. An app allows customers to be reached wherever they may be.

eCommerce has grown to be a huge business. There are many options to promote your company. Make sure you choose wisely to reap the rewards of eCommerce marketing.

Is there any risk associated with digital marketing

Yes, digital marketing comes with risks.

For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.

It is important that you ensure your content is original, and not copied from others.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

Finally, identity theft can occur if you give your permission for someone to use your personal information.

How to Protect Your Online Reputation:

1. Be careful about what you share on social networks
2. Ensure all Content Is Original and Doesn’t Infringe On Any Other Person’s Intellectual Property Rights
3. Monitor Brand Image
4. Strong Passwords
5. Use personal details only with permission
6. Report Any Unauthorized Activity Immediately
7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
8. Never Give Out Your Social Security Number
9. Keep up to date with the most recent news
10. Stay Away from Scams
11. Secure Password
12. Always keep an eye out for new updates
13. Don't share too many details
14. Be Vigilant When Giving Out Credit Card Numbers
15. Don't send money via E-mail
16. Fake websites to avoid
17. Bad reviews can damage your business.
18. You should regularly check your credit reports
19. Pay attention to your privacy settings
20. Ask someone who really knows you before you share something.

Statistics

• This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
• Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
• According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
• A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
• 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)

External Links

hubspot.com

• YouTube Marketing: Your Ultimate Guide
  
• Chatbot Builder Software Free
  

neilpatel.com

• How SEO can help you build your brand
  
• Marketing Automation: What is it, Examples & Tools [2022]
  

statista.com

• Statista
  
• Statista
  

influencermarketinghub.com

• The State of Influencer marketing 2021: Benchmark report
  

How To

Six Types Ecommerce Marketing

How do I market my eCommerce store?

Ecommerce marketing is one the most difficult marketing tasks. You need to learn about your customers' buying patterns and how they interact with you products and services. You can then create a strategy that will help you achieve your goals.

There are six kinds of eCommerce marketing strategies.

1. Product Strategy – This is the first step in determining the type of product that you want to sell online. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing means you set the price you sell your products, while retail pricing means you charge customers directly for your products.
2. Pricing Strategy – Next, figure out how much revenue you would like to make by selling your products. Profit margins and competition are important. Shipping costs, taxes, and other fees should also be considered. You can increase your profits by lowering your cost per sale or increasing your sales volume when you are deciding on your pricing strategy.
3. Promotion Strategy – This is the fun part! Your business needs a promotion plan that is most effective. One strategy is to offer free shipping and special discounts. You can also brainstorm new promotional ideas if you don't already have them.
4. Shipping Strategy – Once you have figured out how to market your products, it is time to consider how you will get them to customers. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Do you intend to use a fulfillment facility or do all the work yourself?
5. Merchandise Management System: Your merchandise management software includes software that allows you to manage inventory, track orders and fulfill orders. You have many options depending on your budget and preference.
6. Customer Service Strategy – You need to design a customer support strategy that will work for you business. What support options are available? Will they be via email or phone? Customers can reach you via phone, social media, or postal mail.

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By: Neil Patel
Title: How to Get a Free Domain Name in 3 Steps
Sourced From: neilpatel.com/blog/how-to-get-a-free-domain/
Published Date: Tue, 20 Sep 2022 15:00:00 +0000

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Do you want to skip the read and get right to my top picks? The best WordPress website host for most people is Hostinger and Bluehost.

WordPress is what I use to manage my blog and other sites. Millions of visitors read content and interact with my site each month. Without the best WordPress web hosting, there’s no way I could deliver a high-performance experience.

It’s different from regular hosting in that your provider is only going to host WordPress on the servers you use. This makes it easier to optimize performance and maintain security because there’s only one type of software on it.

So, if you’re currently using WordPress or planning to use WordPress for your website, you really ought to invest in web hosting that’s made for that platform.

And it’s extremely affordable.

Which WordPress web hosting provider is the best? Keep reading for reviews of the top providers I trust. The reviews are followed by a brief guide to help you find a host that makes sense with your goals and budget.

#1 – Hostinger Review — The Best for Cheap WordPress Hosting

Hostinger offers optimized WordPress hosting for as low as $1.99/month. Even at that rock-bottom pricing, it has the essential package of features and resources necessary to get a WordPress site off the ground and looking sharp.

Everything is easy to set up, even if it is your first time getting hosting or using WordPress.

A four-year contract is required to get the best price. So, there is a little bit of a commitment, but the total price tag of four years at those low rates is still well below a single year with other options.

You also save with the free email account, domain name, CDN, and a free SSL certificate that’s super easy to enable. Your site will be faster and more secure with hardly any effort on your part.

Hostinger’s entry-level plan is not aimed at developers and the like who need to put a big strain on their site. You get 30 GB of storage, two databases, and weekly backups.

The lack of daily backups might not work for some users, but if you don’t need to update your site all the time, a weekly backup is a comforting insurance plan.

At the low price, there’s obviously no white-glove customer service, but it is still available 24/7/365. Customers tend to review Hostinger’s support very well, even if the response time is slower than you get with a managed plan.

There are going to be upsells in the platform, but there’s no catch. It’s a really great value because Hostinger hasn’t cut costs where it counts.

You get a 99.9% uptime guarantee and site speed is reliable for up to 10,000 visitors each month. If you are just getting started, this is more than enough.

And Hostinger has really has optimized the WordPress experience. The LightSpeed cache accelerates your site and works well with most popular plugins.

It’s not just increased performance—Hostinger provides a helpful suite of tools to get your site looking professional.

One-click WordPress installation, a site setup wizard, and lots of helpful tutorials. You’ll be able to take advantage of free WordPress plugins and themes to improve your site at no cost.

Hostinger has ultra-competitive introductory pricing for all of the WordPress hosting plans they offer:

Renewal rates jump a good bit higher than the introductory rate (between $2 more per month to as much as $5 to $7 more on the higher-octane plans), but that has a lot to do with just how deep of a discount they offer. Don’t be thrown by the jump in pricing, the full rate is comparable to other shared WordPress hosting.

And, if you snag the best deal by going with a four-year commitment up front, you won’t have to worry about paying more for your hosting for a good 48 months.

At the end of the day, if you are looking for a low-cost hosting plan that’s optimized for WordPress, Hostinger is a very good option. It’s a no-frills plan that covers all your bases and delivers great performance.

You can sign up and try Hostinger risk-free for 30 days.

#2 – Cloudways Review — The Best for Total Customization

If you’ve been shopping for WordPress hosting for a bit, you’ve probably noticed that a lot of providers start to run together after a while. It can be a parade of largely similar options with only slight differences in price, management, or other options.

Cloudways does everything a little bit differently, though—and that could be to your benefit.

This provider’s goal is to strike a unique balance between user customization and the stress-free nature of managed WordPress hosting.

It starts with something novel right off the bat. You select the cloud server infrastructure you’d like from five of the top platforms out there:

• DigitalOcean
• Amazon Web Services
• Google Cloud
• Vultr
• Linode

Each offers at least eight data centers to choose from, sprinkled across North America, Europe, and Asia (with some even having options in Australia, Africa, and South America).

This is just the tip of the iceberg when it comes to customizing your Cloudways package. Each infrastructure option comes with four pre-set pricing packages, but you can easily adjust or reallocate resources after getting signed up (for free).

Plus, all plans are billed monthly for pay-as-you-go pricing, so you only pay for the resources you’re actually using and can make plan changes with ease.

There’s even an hourly billing option that can come in handy for super short-term site projects and testing endeavors.

Plus, depending on your comfort level with server management, there are a host of ways to fine-tune your hosting experience, including:

• One-click backups on demand
• Automated backups
• One-click application force stop
• Varnish cache settings
• App web root changes
• Supervisord process manager
• WP-CLI control over WordPress
• Cron job rules and scheduling

You get all of this control, plus deep optimization features for WordPress sites, robust security, and expert support with Cloudways.

Pricing varies greatly based on the server infrastructure you choose, resource levels, and premium options (for DigitalOcean and Vultr). For ease of comparison, here are Cloudways’ entry-level plans for DigitalOcean:

As you can see, you can get started for just $12 per month with no commitment. That gives you more storage and bandwidth than a lot of other base WordPress hosting plans from other providers, while giving you a truly managed hosting experience with extra-fine levels of control on your end as well.

Cloudways isn’t for beginners, but if you know enough to handle some server-side maintenance and management, you can really reap all kinds of benefits from this provider. Get everything just the way you want it—without getting a bill that punishes you for customization—by getting started with Cloudways for free. Use promo code NEILPATEL to get 25% off for 3 months.

#3 – Pressable Review — The Best for Agencies, Designers, & Developers

Whether you’re designing sites for clients or building their entire marketing strategy, adding web hosting to your service suite is a wise move. You can handle one more thing for your clients (making your services more valuable) and, with Pressable, give them quality hosting while adding more revenue to your own bottom line.

Pressable delivers both managed WordPress and WooCommerce hosting, giving you two options to offer your clients. Whether they need a WordPress site (or multiple) for their campaign or need you to lay the foundation for their web store, you’ve got them covered.

No matter which web hosting type you need from Pressable, they deliver fantastic speed, uptime, and security with their cloud hosting infrastructure.

And, since their hosting services are fully managed, you get the extra help of free migrations on every hosting plan, true and attentive 24/7 support, and performance monitoring provided by the Pressable team. They’ll help you and your clients get the absolute most out of their web hosting.

You can get all the managed hosting bells and whistles from WP Engine, but Pressable is more valuable to those who are designing and building sites for others. For one, you don’t get migrations on every WP Engine plan, something that is immensely valuable to client-based website work.

You also tend to get more bang for your buck with Pressable.

The entry-level plan starts at just $19 per month, and you can get two months free when you prepay for the year. This package supports up to 5,000 visits per month and a single WordPress installation.

For single sites expecting more traffic, you can upgrade to a Personal plan that supports 30,000 visitors for $25 per month.

Pricing continues to rise as your traffic grows and you need more WordPress installations, going all the way up to 150+ installs and more than three million site visits per month. So the platform is built to scale.

If you’re selling online on WordPress via the WooCommerce plugin, Pressable has managed WooCommerce packages as well. This service is offered at the exact same price as standard WordPress hosting.

If you need more, Pressable makes it ridiculously easy to scale up. So, none of your clients can ever complain about outgrowing the Pressable hosting you’re providing them.

Get to know Pressable’s great WordPress and WooCommerce hosting and start delivering a high-quality home on the web to your clients.

#4 – Bluehost Review — The Best for New WordPress Sites

Powering more than 2 million sites across the globe, Bluehost is an industry leader in the web hosting space, especially for WordPress sites. In fact, it’s one of the few web hosts that’s officially recommended by WordPress.

Bluehost is a great option for anyone building a new website from scratch. When you sign up for hosting, you get a free domain name for a year and WordPress is a one-click install.

Normally a domain name costs $10-15, but your saving time in addition to money. Instead of having to go and register a domain and download WordPress, you can get everything done in a single step.

Plus, the cost of WordPress hosting is about as low as you will find.

WordPress hosting from Bluehost starts at just $2.95/month. You’ll have to sign a 3-year contract to get the best deal. If you are always going to need hosting, I say lock in the best discount for as long as possible.

Getting everything set up is really easy. I walk you through the whole process in my post about how to start a WordPress blog.

Trust me when I say you don’t need any special skills to start blogging right away.

Navigating around your new WordPress dashboard is fairly straight-forward, but you can reach out to Bluehost support if you have questions. Representatives are available any time of day by phone or live chat.

Lots of the best parts are baked right into the service—a free CDN to boost performance and security and a free SSL certificate is always enabled. You don’t have to configure any of it in order to benefit from the faster speeds and safer traffic.

It’s easy enough to take advantage of free WordPress themes and find a layout you like. Plus, there are tons of incredible options via the Bluehost WordPress marketplace if you are willing to spend a couple bucks.

Other noteworthy highlights from Bluehost include:

• Automatic WordPress updates
• Unlimited traffic
• 50 GB storage
• $200 in free marketing credits (Google Ads and Microsoft Advertising)
• Securely configure your WordPress login credentials

All of this comes with Bluehost Basic WordPress web hosting, starting at $2.95 per month. For an entry-level plan, 50 GB of storage is a lot. More than twice as much as you get with other plans.

There are no arbitrary limits about traffic, but if your site starts to impact other sites on the server, they may ask you to upgrade to a higher tier plan.

The Plus and Choice Plus plans let you build as many sites as you want, whereas Basic limits you to just one. You will also get unlimited storage (within acceptable use limits, of course) and greater server resources with the higher tier plans.

Or, you can choose to take advantage of either managed hosting plans for WordPress or Bluehost’s specialized WooCommerce hosting.

Bluehost’s managed WordPress hosting starts at $9.95/month with a three-year contract. The introductory rate is very attractive compared to other managed plans, which is great for getting managed-level service locked in for the near future.

However, it is lacking some features compared to more robust managed WordPress plans, like the ones offered by WP Engine.

But if this is your first site, you shouldn’t even be worried about managed hosting. You’ll be fine with shared WordPress hosting. Bluehost will get you set up with everything you need at an affordable price.

I really like their online store-specific hosting, as well. It’s a great way to get a WooCommerce store set up in a pinch, with its included store builder, preinstalled WooCommerce and Jetpack, one-click install for payment processing, and capability for manual order creation.

Get in touch with Bluehost today.

#5 – WP Engine Review — The Best for Managed WordPress Hosting

WP Engine is the original managed WordPress hosting provider and still leads the pack in terms of providing concierge service and expert support. The company has also developed a platform full of exclusive tools designed to help you take your WordPress site to the next level.

If you are just getting a small site or blog online, WP Engine is overkill. This is a good option for people with online stores, a bunch of sites, and other complex WordPress hosting needs.

WP Engine allows you to get high-performance sites without having to hire a developer or stress about maintenance.

You’ll unlock blazing fast speed, incredible uptime, and best-in-class security without any work on your part.

In addition to optimizing the IT environment, WP Engine will keep the WordPress Core and PHP up to date. The company is constantly monitoring and blocking threats, keeping your sites fast and safe.

WP Engine has a legendary customer service record. The company does not host anything besides WordPress. You are always going to get a rep who knows the platform inside and out and handles relevant issues all day, every day.

With so much taken care of with WP Engine, you have more time to focus on building a great site. 36 premium StudioPress themes are included with every hosting plan.

Normally, that would cost hundreds of dollars, but you are free to experiment and customize these powerful themes as you like.

Some of the other highlights include:

• Automatic WordPress updates
• Free CDN
• Free SSL Certificate
• Geotargeted content
• Free automated WordPress migrations
• Development, staging, and production environments

No other managed WordPress host offers separate dev/staging environments. This is a boon to WordPress developers, as it solves some of the pesky problems associated with one-click staging environments.

Managed WordPress hosting starts at $25/month with a one-year contract. You can also sign up for one month at a time—which some hosting providers don’t allow—and it’s only $30/month.

Normally, it costs a little more, but the price I’m giving you here includes a discount for being a reader of my blog. So definitely click through the link or remember to use the NEILPATEL20 coupon code at checkout to get the savings.

Although WP Engine isn’t cheap, there are no skyrocketing rates or hidden charges. However, you can select some extra features for an add-on cost, such as automated plug-in updates for $3 per month or an additional site for $17 per month.

The Startup plan works for one site and comes with 10 GB storage and 50 GB bandwidth, which can handle about 25,000 visits each month. It recently had a minor price drop.

Upgrading to the Professional, Growth, or Scale plans will let you build more sites and host more traffic. At the top end, Scale, you’re allowed 400,000 visits each month while getting 50 GB of storage and 500 GB of monthly bandwidth for $218 per month.

There’s also a separate track of plans for ecommerce. Those plans scale resources in the exact same way as the standard managed WordPress plans. They include powerful web store features as well. The Startup plan for WordPress ecommerce starts at $27 per month when paying annually.

With the ecommerce option, you receive a platform built to use WooCommerce, as well as premium themes designed specifically for ecommerce. Additionally, the automated plug-in updates I mentioned earlier are included as part of this tier without an extra cost.

For most people, the standard WP Engine plan is everything they need and more. But if you have any expectations about needing ecommerce features, the slightly higher price for this option still provides a good value. Both options have a 60-day money back guarantee. This is my top recommendation for managed WordPress hosting, and I am hardly alone in that opinion.

Make WP Engine your first and last stop for managed WordPress hosting. Sign up for a year today, and get two months free.

#6 – SiteGround Review — The Best Support for Affordable WordPress Hosting

To get the best possible white-glove, rose-petals-on-your-pillow customer service, you have to get a managed WordPress hosting plan. It’s an order of magnitude more expensive than shared plans, but you get a level of support that outclasses everything else.

For people that want high quality support, but aren’t ready to commit to an expensive managed plan, I suggest checking out SiteGround.

What the company offers is called managed WordPress hosting, but in truth it straddles the gray area between shared and managed WordPress hosting plans. Essentially, you can get a lot of the benefits of managed WordPress hosting at a price that is similar to shared.

SiteGround is officially recommended by WordPress and has consistently outstanding reviews. You don’t win two Stevie awards for customer service by accident.

All of their WordPress hosting solutions come with platform-specific support. From assisting with migrations to troubleshooting plugins, SiteGround is ready to help. Customer service is always available via phone, live chat, and tickets.

In addition to solid support, SiteGround takes care of updates, security, and caching configuration that keeps your site fast.

Some of the other features include:

• Automated WordPress installation and powerful WordPress starter kit
• Free website builder
• Free WordPress migrations
• Managed security and updates at the server and application level
• Performance optimized for WordPress sites
• Free SSL certificates
• Unlimited free email accounts

SiteGround offers a low introductory rate for all plans, starting at $2.99 per month for a one-year commitment:

You aren’t going to find a more feature-rich WordPress hosting option with as much support as SiteGround’s StartUp plan. And, getting it for just under $36 for your first year is a steal.

After the promotional pricing ends, the same plan renews at $14.99 per month. That’s a steep increase, but still very competitive considering it’s a fully-managed WordPress hosting plan with a lot of great features.

The GrowBig and GoGeek plans can hold their own with other managed WordPress hosting plans. You’ll get a staging area, on-demand backups, improved caching, and more resources to power your sites.

During the discount period, the higher-tier plans are an absolute steal as well.

If you aren’t ready to pull the trigger on a premium managed WordPress hosting plan, but you still want your provider to handle a good amount of the backend legwork, SiteGround StartUp is a good fit.

The company offers a 30-day money back guarantee.

Try SiteGround today risk-free and see just how good their customer support—and web hosting for WordPress sites—truly is.

#7 – DreamHost Review — The Lowest Day One Spend for WordPress Hosting

DreamHost, along with SiteGround and Bluehost, is one of the few hosting providers that’s officially recommended by WordPress. Unlike the other two providers, DreamHost offers extremely competitive month-to-month rates.

This is really attractive for people who aren’t looking to sign onto a long contract in order to get a good price. DreamHost does offer discounts with longer contracts on some plans, but right now you can grab your first month of the WordPress Starter plan for just $1.99.

Another reason DreamHost keeps your day one spend down is that a free domain name is included for the first year. That saves another $10 to $15 right there.

DreamHost also includes domain privacy, which keeps your personal information off the public record. That may cost as much as $15 each year with other hosts.

Bluehost will give you the domain for free, but you don’t get as many tools to help you build your site. DreamHost gives you a full website builder.

Get set up quick with more than 200 starter sites built for restaurants, real-estate, fashion, web design, and more. Use the simple drag-and-drop builder to add your content and finishing touches.

DreamHost handles all of the WordPress and security updates and includes automatic daily backups. This is unusual for shared WordPress hosting and saves you the expense of buying a plugin like JetPack to backup your site.

You also get:

• 50 GB storage
• Unmetered bandwidth
• Free SSL certificate
• 24/7 ticket support
• Live chat support
• Developer access
• Free automated WordPress migrations

DreamHost offers a wide range of plans to choose from. In addition to the affordable shared WordPress hosting, the company offers DreamPress, a managed solution, and WordPress hosting on a virtual private server (VPS):

The DreamPress managed hosting solution is a cost-effective no-contract option for people wary of putting down a few hundred dollars to sign up for a traditional plan.

Similarly, the VPS for WordPress plan will work well for people who need more resources and control over their server than a shared plan allows.

The price is competitive across all DreamHost plans, but there’s nothing to be anxious about. The company has a 100% uptime guarantee. DreamHost will actually pay you for your troubles if your site goes down unexpectedly.

Plus they offer an unbelievable 97-day money back guarantee. No other host will give you as much time to try their service risk-free.

DreamHost is confident about the quality of service it provides. You can be too.

Get started with DreamHost today for just a few dollars down.

#8 – Nexcess Review — The Best for Budget-Friendly Managed WordPress Hosting

Nexcess has a unique pricing and plan structure that puts managed hosting within reach for businesses which can’t justify the spend necessary to get WP Engine.

Plans start as low as $19/month, with the first three months billed at just $13.30 as an introductory offer for new customers.

Nexcess is truly managed WordPress hosting. One of my favorite aspects of the service is that every feature they offer comes with every plan.

With SiteGround, another affordable managed hosting solution, you have to upgrade to get site staging and on-demand backups. With Nexcess, on the other hand, you can move up from plan to plan to get more hosting resources, but you never have to upgrade to access capabilities.

Nexcess takes care of a ton of the tedious maintenance through plugin updates and 30-day backups. Just to note, you only get plugin updates with WP Engine’s Managed Hosting Plus plan, whereas Nexcess includes it standard.

Some of the other benefits you get with Nexcess managed WordPress hosting are:

• Free CDN
• Free SSL certificate
• Unlimited email accounts
• IThemes Security Pro
• Visual regression testing
• 24/7/365 phone, live chat, and email support

I also want to draw attention to the generous hosting resources. The 15 GB of storage that comes with the Nexcess entry-level plan, Spark, is great for the price and the 2 TB of bandwidth is beyond belief. That’s four to five times the bandwidth that comes with other WordPress hosting plans that are more expensive.

And if your site consumes more resources than your plan allows, Nexcess will auto-scale it for 24 hours free of charge. That’s time to get in front of a positive trend or weather a random traffic spike without an issue.

As I mentioned, Nexcess has a really flexible pricing structure that accommodates small businesses looking for top performance and enterprise businesses that need excellence every minute.

Let’s take a quick look at the most affordable options first:

Since every plan has every feature, you really only need to consider the number of sites you want and hosting resources you need.

Spark completely outfits one site and comes with everything I’ve mentioned so far. The Maker plan is good for five sites, increases bandwidth to 3 TB and 40 GB storage. The next plan up, Designer, works for more sites and gives you more storage and greater bandwidth.

In total, there are seven different plans. Whether you have one site or hundreds, Nexcess has a managed WordPress hosting solution to fit your needs.

If you want managed WordPress hosting at a low price, Nexcess Spark is your choice. And, you will be able to stick with the company as you grow.

You won’t get all the WordPress tools that come with WP Engine, but you get serious hosting resources and a platform that’s been optimized for WordPress. Don’t worry about speed, security, or uptime with Nexcess.

Get set up with Nexcess hosting today for less than $13/month. The Spark plan has a free trial, so you can test out the platform risk-free.

#9 – A2 Hosting Review — The Best for Moving an Existing Site to Better Hosting

Lots of providers offer “free migrations” to help you move your WordPress site over from your old hosting situation. What this means in reality is that you can use a plugin that automates a lot of the process.

It’s not too bad, but A2 Hosting has an actual team of humans dedicated to making the switch.

The result is a stress-free and problem-free transfer. Your site is in a better place now with incredibly fast servers, a top-rated customer support staff, and phenomenal pricing.

A2 is going to work whether you want shared hosting optimized for WordPress or a managed plan that’s more hands-off. The account migration is free either way, but you can pick from a lot of different options.

Looking at the shared WordPress hosting plans, it’s remarkable how much is included:

• 100 GB storage
• Free SSL certificates
• Virus scanning and hack defense,
• Ecommerce integrations,
• Cloudflare free CDN compatibility
• Unlimited email accounts
• 24/7/365 email, live chat, phone, and ticket support

Yes, I’m talking about the Basic shared WordPress hosting plan from A2. The 100 GB storage is way more than you get with other plans. And unlimited free email? Usually you don’t get more than a couple free accounts, if any, with shared hosting plans.

So if you are looking to move your site to a more feature and resource-rich platform, but you don’t want to commit to managed hosting, A2 is a very attractive option.

The Basic plan is good for a single site. Upgrading to get additional sites and resources remains cost-effective on A2’s higher shared WordPress plans:

One of the benefits of upgrading to Turbo Boost or Turbo Max hosting plans is the increased performance. You’ll be able to handle up to nine times as much traffic with A2 Turbo Servers, and your site speed will be up to 20 times faster.

A2’s managed WordPress hosting starts at $11.99/month with a three-year contract. It’s got a lot to recommend to it, but the renewal price puts it well over solutions like WP Engine.

At the end of the day, A2’s managed WordPress hosting just isn’t as convenient out-of-the-box as plans from WP Engine or Nexcess. With A2, you’ll have to use plugins like Jetpack to accomplish a lot of maintenance that is just handled for you by the other vendors.

You also don’t get a free domain name, but if you are trying to move your site, you’ve already crossed that bridge. There is no reason whatsoever to stay with subpar hosting. A2 will make the transition completely stress free for as low as $2.49/month.

Give A2 Hosting a call today and get onboard with a quality host.

What I Looked at to Find the Best WordPress Web Hosting

Before you can find the best WordPress hosting plan for your site, you must know what to look for as you’re shopping around.

Since I’ve been using WordPress blogs as a major part of my business for many years, I’ve had to use and evaluate multiple web hosting options.

Now you can launch a WordPress site with any web host, but in this post I’ve focused on providers that offer WordPress web hosting. Unlike general hosting, which can support any type of site, the plans I am looking at only work for WordPress sites.

The upside is that servers for these hosting plans are configured perfectly for WordPress. Everything about the backend IT environment has been optimized for WordPress in ways that wouldn’t work if there were other types of software. This boosts performance and minimizes crashes.

If you want a hosting solution that works for WordPress and other types of sites, I recommend checking out the overall best web hosting services.

If you know that you just want hosting for WordPress, keep reading. I’ll walk you through the major criteria you should evaluate in order to find the option that suits you best.

Shared vs. Managed WordPress Hosting

If you want the most affordable option, go with shared WordPress hosting. It’s got all the benefits of WordPress-specific hosting at a very low price.

With shared WordPress hosting, you’ll still have to do the maintenance and updates in order to keep the site running great.

The good news is that the user interface for maintaining your WordPress is designed for just that. It’s going to be way easier than working with something meant for all-purpose hosting.

If you don’t want to handle the backend maintenance of your site, then you want a managed WordPress hosting plan.

Your hosting provider will take care of the IT legwork that goes into making your site fast, secure, and easy to use, including:

• Automated daily backups
• Easy on-demand backups
• WordPress Core Updates
• Built-in staging area to test sites
• Malware scanning and removal
• Security updates and patches
• Premium 24/7 support

Instead of fussing with plugins to accomplish all of this, your teams are free to spend more time creating killer content.

Understandably, managed WordPress hosting plans are more expensive. For some companies, there’s a lot of value in having someone else manage their WordPress. Spending a little more each month on hosting might mean not having to hire a developer.

Plus the customer service that comes with managed WordPress hosting is a cut above. The ability to connect with an expert 24/7 minimizes serious problems and eliminates the need for an in-house WordPress guru.

WP Engine, the original managed WordPress hosting provider, continues to satisfy their customers with prompt and comprehensive service. People are more than happy to pay a premium for the peace of mind and high-performance.

Here’s the thing. There used to be a clear dividing line between managed WordPress plans and everything else. Now there is more of a spectrum of services available.

In one sense, this means you need to be aware that “managed” doesn’t mean the same thing for every hosting provider.

If you see managed WordPress hosting for something like $10/month, double-check that you are getting everything you expect.

How do they define premium WordPress customer support? Also know that the price might be a low introductory rate that could jump on renewal.

The upside is that it’s not black or white. You can get less expensive managed WordPress plans. They might not be as full-bodied as WP Engine, but you can still get some of the essential maintenance off your plate.

Traffic Volume

How much traffic does your website get? For new sites, how much traffic are you expecting?

The answer to this question will definitely have an impact on the type of WordPress hosting solution that’s right for you.

A site that has 5,000 visitors per month should be on a different plan than sites with 50,000 visitors per month. Plans that can accommodate 100,000 visitors per month won’t necessarily be suitable for sites with millions of monthly visitors.

Some hosting providers give you approximate numbers for the amount of traffic each of their plans supports. SiteGround, for example, gives an approximate number for the suitable number of monthly visitors each plan can handle:

This is pretty straight forward, but what about the shared hosting options that offer “unlimited traffic” or “unmetered bandwidth”?

Shared WordPress hosting from Bluehost, Hostinger, Dreamhost, and A2 Hosting doesn’t set any hard and fast limits on traffic.

It’s not truly unlimited though, because there are the physical limits of the shared server. If your site gets too much traffic, it will strain resources like CPU and memory usage, which will cause problems for every site on the shared server.

Dreamhost Basic, for example, starts at less than $3/month and comes with “unlimited traffic.” You will never get an overage charge if you have too much traffic, but Dreamhost may ask you to upgrade or restrict your site out of courtesy to the other tenants on the shared server.

So shared WordPress hosting is good for small sites, but it may not be enough to power larger, high-traffic sites. If your Dreamhost Basic plan is not enough, you might want to look at one of Dreamhost’s other options:

You could opt for a DreamPress plan, which is managed WordPress hosting and more resources. There are three tiers of DreamPress plans, with the top tier built for approximately one million visitors per month.

Alternatively, you could upgrade to VPS for WordPress, which is hosted on a virtual private server. This isolates your site from others on the same server, which gives you more control and your own dedicated resources.

Unlike shared hosting, VPS hosting will not be impacted by traffic spikes on other sites.

VPS WordPress hosting can be a good option if you are extremely comfortable with managing your WordPress backend. If not, I would find a shared or managed plan that fits with your expected traffic.

Speed and Uptime

By getting WordPress specific hosting, you are already guaranteeing better performance than you are likely to get anywhere else.

So what separates the better from the incredible?

SiteGround, Dreamhost, and WP Engine have WordPress specific caching tools that boost site speed. Caching creates a static version of your site and serves it to visitors, which cuts down on the work your server has to do to respond to requests.

Normally, you’d have to install a caching plugin to do this, but most WordPress hosts build this functionality right in.

Another thing to look for is a content delivery network (CDN), which is included for free with some of the plans I’ve reviewed. A CDN stores images, pages, and other assets across a network of servers distributed around the globe.

Having a CDN will boost speed and make your site more resilient–a single point hardware failure won’t jeopardize your site because so much of the content is distributed.

Nexcess, SiteGround, Bluehost, and WP Engine include a CDN with every WordPress hosting plan they offer.

Caching is one of the best ways to optimize your WordPress because it delivers information

Spoiler: you don’t have to worry too much about uptime if you pick one of the options I reviewed. They all have phenomenal uptime.

Hostinger, for example, guarantees 99.9 percent uptime for their Single WordPress hosting plan, which starts at $1.59/month. A2 Hosting also provides a 99.9 percent uptime commitment for every plan.

One thing to be aware of, with regards to speed and uptime, is that your site’s performance hinges on how well your site is managed. Even with the best hosting environment and configuration, a faulty broken plugin can have a huge negative impact.

The question here is do you want to invest the time and resources to develop in-house WordPress experience, or pay more for a managed plan?

Support

Like everything good on the internet, WordPress sites have their bad days. When something goes wrong, how quickly can you resolve the problem?

Getting timely and quality support is important, especially for users that aren’t jazzed about getting into the WordPress backend to fix issues.

One of the benefits of WordPress hosting is that customer service reps really understand plugins, themes, and other common site issues. With non-specific hosting, there is no guarantee the repr is going to knowledgable about WordPress.

You may notice that all of the options on my list include some version of 24/7 support.

But you want to pay attention to the quality and availability of support. Do you get to make support requests via live chat or waiting for email responses. How quick is that email response?

For the shared WordPress hosting plans, A2 Hosting and SiteGround had some of the best customer service reviews.

A2 offers chat, email, phone, and ticket support from hand-selected expert technicians. Any time you have a problem, you are going to get knowledgeable support quickly.

On top of that, A2 provides free site migrations, which is a huge time-saver if you already have a WordPress site and want better hosting.

SiteGround has a similar range of support as A2 and is able to address most issues in under five minutes. Lightning-fast resolution is going to save you a lot of frustration and money.

When it comes to managed plans, WP Engine is in a class of its own. WP Engine techs don’t handle anything other than WordPress, and they are true experts of their domain.

Plus, WP Engine knows that support is one of the major reasons its customers stay. You can always count on the company’s reps to go the extra mile to ensure everything is working perfectly.

Summary

Which WordPress hosting plan is the best? It depends on what you’re looking for.

But my recommendations will definitely help you kickstart your search. Here they are, just to recap:

1. Hostinger – The best for cheap WordPress hosting
2. Cloudways — The best WordPress hosting for total customization
3. Pressable — The best hosting for agencies, designers, and developers
4. Bluehost — The best WordPress hosting for new websites
5. WP Engine — The best for managed WordPress hosting
6. SiteGround — The best support for affordable WordPress hosting
7. DreamHost — The lowest day one spend for WordPress hosting
8. Nexcess — The best for budget-friendly WordPress hosting
9. A2 Hosting — The best for moving an existing site to better WordPress hosting

If you’re on a tough budget, Hostinger would make a great choice. You’ll have to sign up for a longer contract to get the best price, but there isn’t a lower-cost option I trust. I mean 99.9% uptime for 10,000 visitors at less than $2 a month? That’s phenomenal.

If you’re a new website owner, I recommend the beginner-friendly Bluehost, which gives you a free domain name with your hosting. But if you want managed-level support and total control over your resources and setup, Cloudways would make a better fit.

If you’re a designer, developer, or agency looking to deliver quality hosting to clients, Pressable offers fantastic rates for both managed WordPress and WooCommerce hosting, plus you get huge benefits like managed migrations included on every plan.

If you don’t want to make a big commitment right away, DreamHost offers you month-to-month pricing. Another great “lite” managed hosting solution is SiteGround. The entry-level plan there, StartUp, is a good midway point between shared and managed WordPress hosting. 

Looking at the managed WordPress hosting plans, WP Engine is the clear overall winner. But if you find it too expensive, Nexcess would be more up your alley. 

Do you think we missed any WordPress Hosting service that deserves to be on this list?

Frequently Asked Questions

How to build an Ecommerce marketing plan?

The first step is to identify what you want to sell. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.

The second step is to determine how much advertising, promotion, and other marketing strategies you will need. Multimedia marketing techniques may be needed, such as direct mail blasts, email blasts or social media.

Once you know how much money you need, you can start developing a budget for each method. If you're unsure which marketing method would be best for your business, you might consider asking a professional specializing in e-marketing. They can help you choose the right method for your company.

Once you have a plan, you can start implementing it. To make this process easier, you can hire someone to do some or all of the work for you.

Start from scratch, you don't have to reinvent the wheel. Use proven strategies that have worked well for other online retailers. Before making any changes, make sure to test it all.

You should never forget that your ultimate goal is to increase sales and profits. Your eCommerce marketing strategy should consider both long-term and short-term goals.

Read our article about eCommerce Marketing Tips if you are looking to increase your sales. We hope these tips help you to achieve success.

What are the most effective digital marketing strategies I can use from my home?

Digital marketing is a cost-effective way to reach customers that spend most of their time online. You can also generate leads through digital marketing.

Your brand can be promoted using social media platforms like Facebook and Twitter. You can also send emails via email marketing tools to prospects or clients.

There are many other ways you can market your product or service using digital mediums.

If you're able to use these channels effectively, it shouldn't be a problem getting started.

What are some examples for indirect marketing?

Consider indirect marketing options that could be used to promote your business. You might launch a social media campaign asking people to post pictures of themselves using your product. This could help spread word about your brand.

Advertise in local papers if you are an auto shop owner.

Sending coupons to customers' E-mail Inboxes and posting ads on bulletin board in public places are two other examples.

Indirect marketing works because it doesn’t cost much.

You will need patience to promote your business. It takes time for people to trust you.

You also need to keep track of how effective your campaigns are. You can also measure the number of leads each method generates.

This will allow you to see which methods are most effective for your business.

What is search engine marketing?

Search Engine Marketing (SEM) is one of the most essential components of digital marketing. SEM includes paid advertising, sponsored ads, display ads and paid inclusion. It also includes search engine optimization (SEO), mobile marketing, social media marketing, video advertising, mobile advertising, and other related services.

What makes it so important to identify your brand?

A brand is simply a promise that your company makes to its customers. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what makes you stand out from other companies in your industry.

A brand establishes your authority and credibility. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. They trust you because you've earned their respect.

Your brand is also a reflection of your company's culture. Your employees will feel passionate about your brand if they are passionate about your product or services.

Your brand is not just words and images. It's a promise to which your company lives up. It is a promise to deliver value to customers.

There are many things to think about when creating your brand. First, you want to choose a name that clearly describes what your company does. Sweet Dreams Bakery, for example, would be a great name for a bakery. For a software company, DreamSpark Software is the right choice.

Next, you'll want to decide how your brand will be represented. Will you use a recognized symbol? Will your colors match your corporate identity? Will you use logos?

Finally, you'll want to consider how your target audience perceives your brand. Do you present yourself as helpful and friendly? Will you be trustworthy and professional looking? Do you have the ability to make your clients feel confident and competent?

These are all the questions that you should answer before building your brand.

Statistics

• A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
• Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
• Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
• This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
• Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)

External Links

hubspot.com

• YouTube Marketing: The Ultimate Guide
  
• Free Chatbot Builder Software
  

neilpatel.com

• How to Use SEO to Build Your Brand
  
• Marketing Automation: What is it, Examples & Tools [2022]
  

blog.hubspot.com

• 21 Examples Of Successful Cobranding Partnerships (And Why they're So Effective).
  
• HubSpot Blog
  

statista.com

• Statista
  
• Statista – E-commerce around the World – Statistica – Facts & Statistics
  

How To

How to get your Google Digital Marketing/E-commerce Professional Certification

Google offers a free course online called Search Engine Optimization (for beginners) This is a great way learn how to optimize your site for search engines like Google.

The course covers essential SEO topics such as page titles, meta tags, internal linking, and site speed. These lessons will improve your website's performance if it already exists.

After completing the course, you'll receive a certificate of completion. This certificate is valid for two years and allows you to add “SEO” to your LinkedIn profile.

When you complete the course, you will also be eligible for 10 CPE Credits. These credits are accepted by most colleges and universities.

Google also provides a paid certification program called Google Certified Partner (GCP). To be GCP certified, candidates must pass rigorous exams and submit evidence of their experience.

————————————————————————————————————————————–

By: Neil Patel
Title: Best Web Hosting for WordPress
Sourced From: neilpatel.com/blog/best-wordpress-web-hosting/
Published Date: Tue, 20 Sep 2022 13:15:00 +0000

Marketing in Difficult Times: A Focus on Content That Reaches and Assures appeared originally on Marketing Insider Group.

Frequently Asked Questions

Are there risks involved in digital marketing

Yes, digital marketing comes with risks.

To protect your online reputation, it is important to be cautious with what you post on social networking sites.

You should also make sure that all your content is original.

If you don't monitor your online presence, you could lose control of your brand image.

Last but not least, identity theft may occur if someone uses your personal details without you being present.

How to protect your online reputation

1. Be careful about what you share on social networks
2. Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
3. Monitor your Brand Image
4. Use strong passwords
5. Avoid Using Personal Details Without Permission
6. Notify Us of Any Unauthorized Activity immediately
7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
8. Never give out your Social Security Number
9. Keep up to date with the most recent news
10. Stay Away from Scams
11. Choose a Secure Password
12. Always check for updates
13. Don't share too many details
14. Don't give out your credit card number without being vigilant
15. Do Not Send Money Through E-Mail
16. You can check for fake websites
17. Remember that bad reviews can cause problems for your business
18. Regularly check your credit reports
19. You Need to Keep an Eye on Your Privacy Settings
20. Ask someone who really knows you before you share something.

What are the four types of marketing?

Marketing can be divided into four types: Direct Mail, Traditional Advertising, Public Relations, Digital Marketing, and Public Relations. Each type of marketing has different purposes and should be used for a specific purpose. This will allow you to combine them and reach your goals.

What is an example of search engine marketing?

Search Engine Marketing (SEM) is one of the most essential components of digital marketing. SEM can include paid-per-click ads, sponsored links and display ads, as well as paid inclusion, search engine optimization, social media marketing (SEO), video marketing, mobile advertising, and more.

How does marketing fit into business strategy?

Marketing is an essential part to any business strategy. Marketing is essential to any business strategy. Without it, nobody would be able to know about your company. Marketing without sales would be pointless. Therefore, marketing is crucial to any business strategy.

Not everyone realizes how important marketing is. Marketing is often viewed as just spending money on advertisements. Marketing goes far beyond advertising campaigns. Marketing includes everything you do in order to communicate the company's identity, position and value in the marketplace.

Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers perceive me? How should my world perceive me?

If you can't answer these questions, then you aren't thinking about marketing.

Statistics

• Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
• Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
• According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
• In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
• This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

youtube.com

• YouTube
  

influencermarketinghub.com

• The State of Influencer Marketing 2021: Benchmark Report
  

neilpatel.com

• How to Use SEO To Build Your Brand
  
• Marketing Automation: What is it, Examples & Tools [2022]
  

moz.com

• SEO Learning Center – Moz
  
• [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz
  

How To

How do I know whether or not my branding efforts are working?

Asking your customers directly is the best way to gauge your success. Ask them what their opinions are about your brand. What do they most like about your company. What are their biggest complaints? What can you do to improve?

You can also conduct surveys on social media sites like Facebook and Twitter. You can simply ask your followers how they rate your brand. Next, analyze the results to find out which aspects of your brand have been most successful.

Review sites are another option. People love to voice their opinions when they're happy or disappointed with a business. These comments will help you understand the opinions of people about your brand.

Here are some tips to help you improve your brand.

1. Be consistent. Do not change your marketing materials for every new product. You should keep your message consistent across all channels.
2. Multiple channels are a good thing. Use email, websites and social media to promote your brand.
3. Make sure that you are giving your customers what it is they want. You should offer free shipping. You could lose customers who expect easy delivery.
4. Remember, your brand is more that a logo. Your brand represents everything you have to offer. You should take the time and create a comprehensive image.
5. Get feedback from your customers. You will be better off if you respond to customers' feedback sooner.
6. Test different messages. You might discover that one message is better than the rest. You might have two messages that are very similar, but one receives more responses. Either way, it's good to keep an eye on your stats to see which message is performing best.
7. Look for ways to improve your brand. Do you think there are areas that could use improvement? You could upload more videos to your site. You might also consider adding customer testimonials to your blog posts.
8. A plan is essential. Once you've decided on your goals and objectives, you'll need to develop a strategy for achieving those goals. This includes creating a timeline for reaching each objective. This includes setting milestones to track your progress.
9. Measuring your results is important. When you reach your goal stop measuring. Instead, establish a system to track your progress over time. This will help you to know if your progress is steady towards your ultimate goal.
10. Repeat! Now that you've established a solid foundation for your brand, you'll want to continue to build upon it. You might consider hiring someone to assist you if you have trouble keeping up with current marketing efforts.
11. Remain positive. Negative feedback should not be ignored. However, it is important to not dwell on it. Instead, you should focus on how this information can be used to improve your brand.
12. Utilize technology. Technology has provided many tools that we never imagined before. You can use these tools to your advantage. You could, for example, create a mobile application for your brand.
13. Be creative. Nothing wrong with trying something completely new. It's okay to try something new, but don't forget to think first.
14. Have fun. Marketing isn’t meant to be stressful. It is sometimes called “funmarketing”. Enjoy your work.
15. Know when to quit. When you feel like your efforts have been in vain, it's OK to give up. However, don't lose heart too soon. Sometimes you have to stick with it until you achieve the desired outcome.
16. You must not forget about consistency. Consistency will be your key to success. You should spend some time developing a schedule that will work for your brand.
17. Be patient. Building a successful brand takes time. It won't happen overnight.
18. Keep learning. Marketing is ever-changing. Keep up-to-date by reading blogs and attending webinars.
19. Never stop learning. Even after you achieve your goal, you can still learn new skills.
20. Enjoy the journey. Marketing can be fun. Marketing is fun.

————————————————————————————————————————————–

By: Michael Brenner
Title: Marketing in Difficult Times: Focus on Content that Reaches and Assures
Sourced From: marketinginsidergroup.com/content-marketing/marketing-in-difficult-times-content-marketing/
Published Date: Wed, 28 Sep 2022 14:00:54 +0000

Groovefunnels first published the post GrooveMail Tutorial – How to Use Forms

Frequently Asked Questions

What are the most important types of marketing?

Marketing is the act or communication of ideas, values and messages to consumers. Advertising and marketing are often interchangeable these days. Marketing is more than advertising. Marketing covers all communications that promote and market products or services.

Marketing is comprised of branding, promotion, as well as distribution. How a company is identified to its target audience is called branding. Promotion refers to attracting attention for your brand through paid advertising, promotions and other public relations activities. Distribution is how your message gets to your audience. Although distribution can be done using traditional methods like television, radio or print, it is now easier with the advent of new technologies.

What are 5 top social media marketing tactics?

Social Media Marketing offers a great opportunity to promote your business online. It is a great tool to increase brand awareness, generate leads, and sell products. Here are five ways to use social media marketing to boost your business.

1. A Facebook Fan Page allows you to interact with customers via Facebook. You can upload photos, videos and other files.
2. Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. To increase visibility, use hashtags
3. Post videos on YouTube – Many people love to watch them. If they like what is shown, they may click to visit you website.
4. Host Live Events- Hosting live events gives you the opportunity to meet potential clients face-to-face. They can ask about your products and services.
5. React to Customer Review – Positive reviews will build trust between you and your clients, which in turn will encourage repeat purchases. React quickly to negative comments.

Why is it so important to define your brand?

Your company's promise to customers is a brand. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what makes you stand out from other companies in your industry.

Your brand is a symbol of authority and credibility. Potential customers recognize your logo as a sign that you stand behind your products and services. They trust you because you've earned their respect.

Your company's culture also influences your brand. If your employees are passionately involved in your brand, then it is probably reflective of your passion for the product or service.

Your brand isn't just words or pictures. It's a promise to which your company lives up. It is a promise that you will provide value for your customers.

When you set out to develop your brand, you need to consider several factors. First, choose a name that is clear and concise. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. For a software company, DreamSpark Software is the right choice.

Next, you'll want to decide how your brand will be represented. Will you use a recognized symbol? Will you use colors that complement your corporate image? Are you going to use logos?

You must also think about the perceptions of your target market regarding your brand. Do you present yourself as helpful and friendly? Will you be trustworthy and professional looking? Will you be able to demonstrate your expertise and knowledge?

These are all questions you need to answer before building your brand.

Are there any potential risks in digital marketing?

Digital marketing is not without risks.

To protect your online reputation, it is important to be cautious with what you post on social networking sites.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

You could also lose control of the brand image you project if you fail to monitor your online presence.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to protect your online reputation

1. Pay attention to what you post on social networks
2. Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
3. Monitor your Brand Image
4. Use Strong Passwords
5. You should not use personal information without permission
6. Report any unauthorized activity immediately
7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
8. Never divulge any Social Security Number
9. Keep up-to date with the latest news
10. Avoid Scams
11. Choose a Secure Password
12. Always Check For Updates
13. Don't share too many details
14. Pay attention when you give out credit card numbers
15. Send money via EMail.
16. Check For Fake Websites
17. Remember that bad reviews can cause problems for your business
18. You should regularly check your credit reports
19. Be vigilant about your privacy settings
20. Ask someone who really knows you before you share something.

Which are the best digital marketing strategies you can do from your home?

Digital marketing allows you to reach customers who spend most their time online. You can also generate leads through digital marketing.

You can promote your brand using social media platforms, such as Facebook, Twitter and LinkedIn. You can also send emails via email marketing tools to prospects or clients.

You can also market your product and service in digital media in many other ways.

If you're able to use these channels effectively, it shouldn't be a problem getting started.

What are the 4 types of marketing?

Marketing is divided into four categories: Traditional Advertising, Direct Mail, Public Relations, and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. This way, you can use them together to reach your goals.

What is eCommerce Marketing?

Ecommerce marketing is nothing but online shopping. It's the act of selling products via the internet. This includes purchasing goods from companies, and then selling them via the internet. If you're an individual seller, this would also include selling on eBay. You may also have a business set-up where you sell goods for profit. The key point here is to make money by selling items online.

Here are more details concerning eCommerce marketing

It is important to determine what kind of products you wish to sell in order for your eCommerce site to be successful. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).

Once you have an idea of the products you want to offer, it's time to search for suppliers. A supplier is the company that produces and sells what you want. If you want to sell greeting cards, for example, you would need to find a supplier who makes and sells greeting cards.

Once you've identified a supplier to work with, you'll need a website created to show the products to buyers and make it easy for them to order. You can either use templates provided by suppliers or you have to create your own template. After you have your website built, it's time to market it. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.

You have many options when it comes time to promote your eCommerce business. These include email, search engines, social networks, and mobile apps.

• Email marketing is a great choice for most businesses. It's cost-effective and easy to implement. And it delivers results. However, it requires time and effort in order to generate quality leads.
• SEO (search engine optimization) is a technique that helps improve a webpage's rankings for keywords. It's usually done through link building, which helps pages rank higher in search engines.
• For businesses, social networking sites like LinkedIn and Facebook are increasingly important. Many people use these sites every day to communicate with friends and family. Posting interesting articles on these sites can help you reach thousands of potential customers.
• The mobile app is also an important tool for eCommerce marketers. People love using their smartphones and tablets to shop. A mobile app lets you reach customers no matter where they are.

In summary, eCommerce has become a big business. There are many avenues to promote your small business. You can reap the benefits from eCommerce marketing if you make wise decisions.

Statistics

• From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
• In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
• This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
• 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
• Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)

External Links

blog.hubspot.com

• 21 Examples Of Successful Cobranding Partnerships (And Why they're So Effective).
  
• HubSpot Blog
  

influencermarketinghub.com

• The State of Influencer Advertising 2021: Benchmark Research
  

hubspot.com

• YouTube Marketing: The Ultimate Guide
  
• Chatbot Builder Software for Free
  

youtube.com

• YouTube
  

How To

20 Innovative Affiliate Marketing Techniques to Try in 2022

Affiliate marketing is one of the most effective ways to make money online. Affiliate marketing is also one of the easiest ways to start because you need to sign up for an affiliate network such as ShareASale or Commission Junction and then place links on a website or blog. You'll earn a commission fee when someone purchases through one of those links.

Here are 20 affiliate marketing strategies to try in 2022:

1. Create a Content Calendar
2. Use Google Adwords
3. Start Your Podcast
4. Join A Blogging Network
5. Register Your Email Address
6. Reviewers Get Paid
7. Make an Impact as an Influencer
8. Offer Free Trials
9. Launch a Membership Site
10. Amazon Sells Products
11. Write Articles
12. Start a YouTube Channel
13. Host Events
14. Develop A Mobile App
15. Promote Your Business Online
16. Run Facebook Ads
17. Create a Twitter account
18. Grow Instagram Followers
19. Communicate openly with customers
20. You can make more money long-term

————————————————————————————————————————————–

By: Sancia Sprott
Title: GrooveMail Tutorial: How To Use Forms
Sourced From: groovefunnels.com/blog/groovemail-tutorial-how-to-use-forms/
Published Date: Thu, 17 Jun 2021 15:00:44 +0000

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Want to skip the read and get right to my top pick? The best domain registrar for most people is Hostinger (get a free domain with their web hosting).

I’ve had to secure dozens of different domains over the years.

That means I’ve spent endless hours searching and browsing through domain registrars to find the URL that fit my new projects and blogs.

I had horrendous experiences with some domain registrars that made me swear I’d never use the again (and I haven’t).

But not all of them are bad. In fact, other domain registrars have done just what I needed them to: they allowed me to snag a domain I liked at a good price, with very little work and time.

And those are the registrars that I’m sharing with you below. One of them will surely be the right fit for your domain needs.

Read on to get started on your own project so you can lock in a great deal on your domain as soon as possible.

#1 – Hostinger Review— The Best for Getting a Free Domain for Your New Website

Picking your domain registrar is the most important part of creating your website. Get it right and go with Hostinger. Here’s why.

For starters, many of their hosting plans give you a domain for free. So right off the bat you’re saving money.

I recommend Hostinger’s Premium Shared Hosting plan. You get reliable hosting and a domain name with a single, affordable purchase.

Not only is this convenient—you don’t have to get hosting from one provider and a domain name from another—it’s also a really great deal.

You get everything you need for under $3 per month.

Quality web hosting is rarely that cheap.

And, since Hostinger is throwing in a free domain name, that saves you another $10-15 bucks in the first year, at least.

It’s also super simple to set up and get oriented, even if you have never done anything like this before.

Just select your hosting plan and enter your payment details, then Hostinger’s guided setup will take you the rest of the way.

Answer a few quick questions and Hostinger will offer you the right amount of assistance. Once you select your preferred site platform, Hostinger will let you either select a new domain to secure or connect one you already own.

Just click the option on the left and enter your desired domain to see if it’s available. Once you’ve found a suitable option, select it and Hostinger will secure it for you for free.

What about building your site after securing hosting and the domain? Hostinger can help immensely there, too.

They offer a wide array of site templates, Zyro’s website builder, and automatic installation of WordPress.

The whole process as easy as it gets. Go from nothing to a fully-hosted, ready-to-go website on your dream domain in minutes.

On top of all this, Hostinger’s Premium Shared Hosting gives you free tools to drive traffic to your site, improve performance, and strengthen security:

• Intuitive domain management dashboard
• Automatic WordPress updates
• Free SSL certificate
• Google Ads credit
• Auto renewals

Enable the free SSL certificate with one click. You don’t have to configure any of it in order to benefit from the increased site speed and security.

With other options you might have to set features up on your own, which can be complicated. And they might cost extra, whereas both are baked into Hostinger free of charge.

All of this comes at a really easy-to-swallow price.

Hostinger’s rates are extremely affordable for both standard shared hosting and WordPress hosting. Right now, the cheapest shared hosting plan with a free domain name starts at $2.59 per month.

Like most web hosts, you get the best rate for committing to the longest term available. With Hostinger, that means you can secure shared web hosting for four years at this attractive rate. Thus, at checkout, you’ll pay $124.32 and not have to pay another hosting bill for 48 months.

But if that’s a bit too much to pony up right away, Hostinger has decent deals on shorter commitments. A 24-month term runs you $3.99 per month, but you can grab Premium Shared Hosting for a single year for just 40 cents more per month than the three-year option.

Keep in mind that renewal pricing can also change depending on your initial commitment. If you’re going to stick with Hostinger for the long haul, you may want to go for the longer term so you don’t get gouged on renewal after the initial term ends.

Sign up today with Hostinger and get your domain name free for the first year.

#2 – Domain.com Review — The Best Total Package of Domain Services

Domain.com has been around for a long time, holding on to perhaps the most coveted web address for domain registrars. Over the years, they have grown considerably by offering the best array of domains, extensions, and adjacent services.

Let’s start with the fundamentals.

Domain.com has you covered on both the most recognizable domain extensions as well as new and emergent top-level domains (TLDs). Prices and renewal rates for either are easy to find and, generally, quite affordable.

Seriously, a .com from Domain.com can be registered for $9.99 per year for your initial commitment. Lock it up for up to five years at checkout and rest assured you’re getting predictable renewal price of $15.99 after that term.

Better still, you can use my exclusive offer code for 25% off any purchase (except premium domains) on Domain.com. Just enter NEILPATEL in the discount code box at checkout.

Now, granted, unclaimed .com domains are scarce. If your keywords aren’t available for that $9.99 .com rate, you have two options through Domain.com

First, you could opt to pony up for a premium domain. You can search for one the same way as any other TLD on Domain.com. Or, if this sticker shock is real, you can reach out to Domain.com’s team and they can help you find the right digital real estate at the right price.

Second, you could investigate less common extensions for your same keywords. Browse or search among hundreds of extensions, from .tech and .design to .help, .win, .dev, and tons more.

So, if you get a bit creative with extensions, you can still deploy all your keywords as domains–and maybe save a good bit of money, too.

Getting a domain with a .win extension, for example, only runs you $2.99 per year for your initial commitment, then renews at a paltry $4.99 per year after that.

But, it’s crucial to focus on renewal pricing for any domain extension.

Take a .tech domain. It costs you only $4.99 per year for one to five years, but then renews at $44.99 per year. Quite the rate hike, but that’s also Domain.com’s fault. You’ll see the same or close to it from other domain registrars.

If anything, it’s a sign of quality that Domain.com lists initial and renewal pricing so transparently on their site.

One other thing I don’t love about Domain.com is that it lacks a good bulk keyword search for domains. This just means you’re going to spend a bit more time hunting for options than some other registrars that can search for 50 or 100 keywords at a time.

Already have a domain with someone else but want better pricing?

If you are not happy with your current domain registrar, Domain.com will help you transfer quickly. And you’ll only have to pay a renewal price that’s usually equivalent to the low rates for an initial purchase of the same extension.

So, if you transfer a .com to Domain.com, you’ll only pay $9.99.

You also can get step-by-step support from the company’s 24/7 customer service teams during the transfer, so the end result is a smooth domain transfer with zero downtime.

Domain.com includes a lot of features that are great for people who need to transfer domains. You get DNS management tools, email forwarding, URL forwarding, and transfer lock to prevent someone else from hijacking your domain.

I’ve set Domain.com up as the best option for getting a wider suite of domain and domain-adjacent services. Beyond all the ease of locking down a good domain and the help you can get from Domain.com’s pros, there’s even more to love.

First, you can purchase a robust security add-on along with your domain. Not only does it deliver standard WHOIS privacy protection, but you also get malware scanning and blacklist monitoring.

This will keep your site (and visitors) safer and ensure that your web address hasn’t been flagged as spam or worse.

You’ll also get immediate alerts if your domains’ statuses change at all.

You also can get a competitive website builder from Domain.com for cheap.

This tool is both easy to use and functional, with one big benefit right off the bat.

The Domain.com builder will ask you a couple quick questions and then intelligently set layout and image and content formatting for you, giving you a template to start from in a snap.

It comes with a vast library of over 500,000 stock and licensed images to use on your site, too. So you can go from nothing to a full-fledged homepage in less than a lunch break.

Domain.com’s site builder comes in three options.

The entry-level plan for individuals is just $1.99 per month. That allows you to build up to six pages and build your site in minutes.

The next step up, Business, is $6.99 per month. You’re allowed unlimited pages and get site analytics, revision history, and phone support.

There’s only one plan that allows you to sell products. The eCommerce package from Domain.com runs $12.99 per month. Add products to sell, a shopping cart, and checkout pages. Plus, PayPal integrates with it for easy payment processing and you get inventory management and discount codes, as well.

Get in touch with Domain.com today and take advantage of all the tools and resources they have to offer. And don’t forget to use my discount code–NEILPATEL–at checkout for 25% off.

#3 – Namecheap — The Best Domain Names for $1 or Less

Looking for the absolute lowest cost to register your domain? Namecheap is the way to snag your site’s real estate for dirt cheap.

The company offers some of the best prices on popular domain extensions. You’ll find .com domain names for less than $10 per year.

If you are looking for a newer domain extension, the price drops even lower. That’s where the real savings happen.

You can find plenty of domains that start at just 99 cents for the first year and boatloads more that are no more than $6 per year.

If you’re willing to think outside the box, you can get a memorable, short domain for next to nothing. With all the new TLDs available, you may actually find a URL that works better than a .com.

I like the example Namecheap gives: instead of helpme.com, you could just go with help.me. It’s shorter, easy to remember, and still preserves the keywords you want to use in the domain.

In fact, there’s a lot about going with Namecheap as your domain registrar that will save you money in the long term.

WHOIS privacy is free forever with your domain. That saves around $15 per year compared to registrars who charge for it.

You also get email forwarding, which lets you set up professional email addresses with your domain name. Receive all your messages in your current inbox or set up another free Gmail to handle it. Your call, it won’t cost anything either way.

Namecheap also includes free DNS management and security tools. From time to time you will need these to update records and keep your site secure. When you do, the tools are right there, for free. Some providers won’t offer this or will make you pay extra.

And if you are unsure about DNS records or how to get your site set up, you can reach out to Namecheap 24/7.

One might think that rock-bottom prices would mean shoddy customer service, but the reverse is true. Most users report that Namecheap is extremely reliable. The relatively few people who report issues speak highly of the customer service reps they talked to.

Another reason I like Namecheap is the huge selection of TLDs and the excellent search tool to help you find the right one.

The search tool has a Beast Mode that lets you search up to 5,000 keywords at once. Plus, Namecheap includes

• Free privacy protection
• Domain name security
• 24/7 live chat support
• Extensive knowledge base
• Full DNS access
• Free PositiveSSL certificate for one year

As I’ve been saying, the prices are about as good as you are likely to find anywhere, especially if you can catch a deal on a domain you want (even with the top domain extensions like .com and .net).

Sure, you can get deals on domains through other registrars, but I recommend Namecheap because renewal pricing stays low.

It’s not like you get a cheap domain and pay down the road once you’ve invested your energy into building your site and brand. A one-year renewal of a .com is $12.98, which is lower than the promotional pricing you’ll find with other vendors

Even if you go for one of the $0.99 TLDs, the renewal price is still good for most of your options. Yes, there are some pricey renewals for certain domains, but plenty of them are $9 or less to renew.

If you are paying way too much for your domain right now, consider transferring to Namecheap. When you switch, Namecheap will carry over unused time from your previous registrar if possible. It’s a nice bonus on top of all the other great savings.

Register for one year, two years, or up to 10 years. It’s just a good deal.

For a limited time, you can even get a .com for under $1 per year. That’s right, you don’t even have to compromise—find a .com through Namecheap today, register it for two years, and get it for just $1.96 at checkout.

#4 – Porkbun Review — The Best Renewal Pricing on the Market

What good is a cherry domain name if you can’t keep it? We’ve all heard the horror stories of losing prime URL real estate on expiration. You spend the time brainstorming ideas, find an available domain, and buy it only to have all your hard work (and domain authority) wiped away after a year.

There are two options for avoiding this—buy a domain for as long as possible upfront or find a registrar with affordable, predictable renewal pricing.

For the latter, I recommend Porkbun.

They offer a killer combination of some of the best first-year price deals on new, trending, and alternative extensions as well as the best renewal rates nearly across the board. They beat the market on renewal pricing for over 200 domain extensions.

Look, it’s going to be ridiculously hard to find an available .com for your keywords at this point in the game. Unless you’ve gone the startup route of naming your company a cheeky misspelling of a real word, .com URLs are rare to find. Even if you do, you’re going to have to pay out the nose for it.

But you don’t need a .com or even a .net to have a memorable, easy-to-type web address. Think about the array of extensions that roll off the tongue and make sense for the purpose of your site, the industry you inhabit, or the type of people you want to visit.

Here are a few examples and the excellent rates you can find on Porkbun for them:

• .shop: $2.04 for the first year, $26.85 renewal
• .store: $2.55 for the first year, $41.69 renewal
• .tech: $2.55 for the first year, $36.54 renewal
• .help: $7.77 for the first year, $21.09 renewal
• .reviews: $8.22 for the first year, $16.97 renewal

That’s just a sampling. And guess what? Each of those promotional first-year prices and renewal rates are the best available for the extension, sometimes by a good few dollars.

Heck, take a look at their renewal pricing on .com extensions against some of the big names:

You can expect similar renewal savings on any extension you buy from Porkbun.

Plus, their great pricing doesn’t limit them from offering extras and options you’d expect from a good domain registrar. Every domain purchase comes with free WHOIS privacy, URL forwarding, and an SSL certificate.

You can even eschew the rock-bottom first-year pricing in favor of locking down a URL for up to a decade. Even then, you’re still getting some of the best rates in the biz. For example, a .shop extension can be secured for ten years for just $228.93. That’s even better than their renewal pricing rate, which itself beats many of Porkbun’s competitors.

So, if you’re not afraid of going with a non-.com extension, Porkbun offers you an unbeatable combination of domain options to choose from, fantastic initial pricing, and some of the best renewal rates you’ll find.

Find your site’s best home on the web through Porkbun today.

#5 – Network Solutions Review — The Best for Long-Term Domain Registration

Network Solutions offers the full range of services a company needs to establish and maintain a professional presence online. That doesn’t separate the company from other domain registrars like Namecheap and Domain.com, but I’ll tell you what does.

You can register your domain for a century with Network Solutions. I’m not kidding. If you want, the company will let you sign up for 100 years.

Let your great-grandkids worry about the renewal.

I understand that option is not for everyone, but Network Solutions also offers 20-year registrations. This is twice as long as you can get with other vendors.

Every day, hundreds if not thousands of domains fail to get renewed. For companies with a brand or identity tied to their domain, this is a nightmare. Best case scenario, they are able to buy their domain out of redemption, which can be like $200 or more.

But if their registration is expired for long enough, they might lose their domain altogether. This is bad news, especially if they have sunk a ton of time and energy into building their site and online presence.

So if you are looking for a long-term domain registration to avoid these type of headaches and hassles altogether, Network Solutions offers you peace of mind like no one else.

One potential downside to Network Solutions is that there is not much more than your domain included. Whereas other vendors throw in domain forwarding, SSL certificates, and such, Network Solutions does not.

Every feature and capability you could ever want is available, you just have to purchase them a la carte.

But these sorts of features are less important if you are focused on locking down a domain for as long as possible. And this is where Network Solutions really shines.

It’s $15 per year for the 20-year registration of a .com domain. Sure, that price is maybe a little higher than some of the introductory prices you will find elsewhere. But it’s extremely affordable compared to other renewal prices, which may jump as high as $20, depending on the domain.

With a 100-year registration, the savings are even greater. Lock in the best price of $9.99/year for a century. You get entry level pricing basically forever.

For those looking for long-term domain registration, there are plenty of good options, but nothing compared to Network Solutions. Get started with them today and use coupon code NEILPATEL to get 25% off.

#6 – NameSilo Review — The Best for Buying Domains by the Dozen

NameSilo is my top pick for people who need a lot of domains at once.

Along with Namecheap, NameSilo has some of the best prices on domain names out there. This is obviously important if you are buying domains in bulk.

If you order more than 50 domains, NameSilo will cut the price. If you order more than 100, the price drops even further. Need 500? 1,000? 2,500? The price keeps going lower at every tier.

The bulk pricing discounts through NameSilo can give the edge to resellers or provide a huge discount to buyers who need a whole bunch of domains to secure their online presence.

Since WHOIS privacy is free forever with every purchase, you’re also saving $10-15 per year per site compared to a domain registrar who charges for it. With dozens or hundreds of sites, this adds up quickly.

NameSilo has a massive selection of TLDs. You’re never going to run out of options.

The incredibly rich search tools make it easy to find similar domains with different TLDs. Or you can search based on batches of keywords (up to 5,000), which can yield results of available domains you might not have thought about otherwise.

The bulk domain search is useful, too. You can simply check off the domains you want, filtering your search by TLD or extension category.

Another nice perk is that you can earn money off parked domains. This is not always the case, but with NameSilo, you get to keep all the ad revenue.

If you have a lot of domains, this is a big deal. With other providers, you might only get a cut of what your parked domain earns. Or, you might get nothing. NameSilo doesn’t get in your way.

Every domain you register through NameSilo comes with:

• Free privacy protection for life
• DNS management tools
• Email and domain forwarding
• Domain defender protection
• Domain lock
• Domain portfolio management
• 24/7 customer support

These features are really important at scale. With email forwarding and portfolio management, it’s a lot easier to keep track of all your domains.

Let’s talk about those low prices on domains:

As you can see, the price starts low, stays low (the red with strikethrough is renewal), and gets cheaper the more you get. I couldn’t fit the entire chart in a nice screenshot, but the bulk pricing for .com drops all the way to $7.29 for 5,000+ domains.

At such volume, that’s a serious discount.

One of the few things you don’t get with NameSilo are SSL certificates. Those cost extra, and the price is fairly high. I wouldn’t worry about that too much as it’s fairly easy to get a free SSL certificate.

A final benefit I have to mention is that NameSilo will add a year onto your coverage if you transfer your domain. Instead of losing out on the time you already paid for with your old registrar (which is usually the case), you get to keep it.

It’s just another way that NameSilo helps you save money.

Choose NameSilo for the massive selection of TLD’s, the fantastic search tools, great prices, and discounts for bulk purchases.

Get the best deal on the most domains with NameSilo today.

#7 – Google Domains Review — The Best Free Security and Privacy Features

Google Domains is as powerful and easy to use as you would expect from one of the world’s most recognizable companies.

The prices for domains are very competitive, starting at $9/year, but it’s everything that comes with that low price that sets Google apart.

You get privacy protection for free, for all your domains, forever. Instead of putting contact information for your or your company on the WHOIS database (where it will no doubt be spammed relentlessly), Google Domains will let you keep that information masked.

You also get a comprehensive selection of tools for DNS management, and you can enable DNSSEC (Domain Name System Security Extensions) with a single click. DNSSEC protects your domain from spoofing, cache poison attacks, and other common threats.

Google 2-Step Verification is also included with every purchase, which adds an additional layer of protection to your accounts. Even if an attacker got a hold of your password, they’d still be locked out of your account unless they got a hold of your mobile device or security key.

None of these features would be worth much if they were too hard to enable or maintain. Google Domains makes it as simple as possible.

If you have experience with Chrome, Gmail, or any Google product you’re going to be fine.

The interface and navigation scheme will be very familiar. It’s really easy to find your way around, even if domain management is not your forte.

Even if you don’t use Google products on the regular, you’ll be pleasantly surprised by the minimal learning curve. Plus, the online knowledge base is extensive and organized really well.

Google Domains has a good selection of TLDs, more than 300 in fact. Virtually any popular TLD is available and quite a few of the newer ones as well.

Unsurprisingly, Google makes it really easy to search for the domain you want. What can I say—Google knows search. You can quickly discover which popular TLDs are available for your desired keywords, as well as a host of less common TLDs.

Including the privacy and security features I’ve listed, Google Domains includes:

• Free privacy protection (unlike Domain.com and Hostinger)
• Native integration with Google services
• Domain management sharing
• Cloud DNS
• DNS exporting
• 24/7 customer support
• Email forwarding

You can get a business email from Google if you want, but you don’t have to because of email forwarding. So, if you don’t need the collaborative tools included with G Suite or Workspace, just use a personal Gmail account with email forwarding.

Google Domains will give you up to 100 aliases for free, so you can receive email at plenty of different professional looking email addresses.

As I said, you can definitely find good deals through Google Domains:

These are great prices, plus you can register for up to 10 years through Google. There are no hidden charges and all of the great features I just listed come standard with your registration fee.

There are no bulk pricing options, so it’s not for people who want to purchase a lot of domains. But for the small business owner who wants to keep their information private, this is a really cost-effective solution.

You get well-built tools that don’t take a ton of technical skill to use. Connect your site with confidence to other Google and third-party services, like your email, online store, or business databases.

Improve security, take advantage of Google’s best-in-class IT infrastructure, and save money doing it. Start using Google Domains today.

What I Looked at to Find the Best Domain Registrar

I have tons of experience buying domains, and I typically use different domain registrars. That’s because certain domain registrars are better to use in different situations.

In short, there are basically three ways to get a domain name:

1. Using a domain registrar
2. Getting a domain name bundled with web hosting
3. Buying a domain name through a reseller

Domain registrars assign IP addresses to domains, reserve domains, and handle everything else on the technical side of domain registration.

Domain.com and Namecheap are two of the most popular registrars on the market. They both make it super easy to find and buy domains.

But to get your site live on the web, you need to have web hosting in addition to a domain name.

Some of the best web hosting providers, like Hostinger, bundle domain names with hosting plans.

If you’re happy with your web host, I recommend using a domain registrar. But if you don’t have hosting or you’re unhappy with your current hosting provider, go with Hostinger.

I do not recommend buying a domain name from a reseller.

As the name implies, they resell domain names in partnership with domain registrars. Most resellers don’t offer dedicated support, and they charge extra so they can turn a profit.

With the exception of Hostinger, every recommendation on my list is a domain registrar. So how do you decide which option is right for you?

You can use the same criteria that I do as you’re comparing different options.

Note: You won’t be able to transfer a domain for 60 days after the purchase. That’s why it’s so important to find the right one now.

Registration Period and Renewal Rates

Most domain registrars offer promotional pricing for your initial contract term. Some limit your initial contract term to one or two years, while others may give you five to 10 years.

So if you’re looking to save money, your best bet is opting for the longest registration period available. Max out the discount for as long as possible.

This is also a great way to ensure no one else can buy it, since you don’t have to remember to renew it every year.

Of the domain registrars that I’ve reviewed in this post, Namecheap, NameSilo, and Google Domains will each allow you to purchase a domain for the full 10-year term at checkout. Domain.com maxes out at five years. There aren’t any tricky rebate policies with any of them, though, which is why I like these registrars the best.

With Hostinger, you get a free domain for the first year when you sign up for hosting and the renewal rate is usually only a few dollars more.

For Hostinger and the domain registrars, both the promotional and renewal prices will vary according to the top level domain (TLD) you choose. See the table below:

As you can see, the price changes a lot depending on the TLD (.com, .org, .net, etc.). Another name for TLD is domain extension, so you might see that term, too. They are the same thing.

Let’s talk a little bit more about these TLDs and how to choose a registrar that will make your hunt for the perfect domain as easy (and as affordable) as possible

Domain Extensions and Search Tools

I really like it when a domain registrar makes it easy for you to take advantage of all the different domain extensions available. Basically, you are looking at two things:

1. How many different TLDs do they offer?
2. How easy is it to search for domain names?

Every domain registrar on my list offers the familiar TLDs like .com, but some offer a larger selection of alternative TLDs. There are hundreds of new TLDs, like .online, .blog, and even .ninja.

This is great for people starting new sites because, as you can imagine, most of the desirable domain names are already taken for the .com extension.

A great place to check for a bargain deal on one of the newer TLDs is Namecheap. They run promotional pricing for domains as low as $0.99/year:

That’s a steal right there.

With new TLDs, you want to pick something that’s going to age well and makes sense with your business. Just keep searching until you find one that works.

Be aware that not all domain registrars offer the same selection of TLDs. As a random example, NameSilo offers both .theater and .theatre, whereas Google doesn’t have the British spelling.

If the name you want isn’t available, registrars will offer suggestions for slightly different names or alternative TLDs that are available. This can help you find something much quicker than having to search each name individually.

Namecheap and NameSilo let you search up to 5,000 keywords at once. This is incredibly helpful when you are trying to brainstorm an effective domain name.

Here are some strategies you can use if your domain name is unavailable. If you are having trouble, I recommend Namecheap and NameSilo, as they offer the best search tools and largest variety of TLDs.

Domain Transfers

If you want to change domain registrars in the future, you have to do a domain transfer. Some registrars make this free and easy, while others charge for it.

Make sure you read through your registrar’s transfer policy before making any final decisions. It’s important to choose a company you can count on, even when you’re transferring to a different service.

Otherwise, the transfer can cause unwanted downtime or accessibility issues for your website.

All of the domain registrars I’ve picked have guided transfer processes designed to make the transition as smooth as possible.

Namecheap, for example, has a process that you can follow that results in zero downtime. On top of that, you get to carry over any remaining time from your previous registration to Namecheap.

That’s not typical. Usually you just lose whatever time you had remaining from your old registrar.

NameSilo is another good option for domain transfers, as they will add a full year to your expiration date when you transfer.

WHOIS Privacy

When you register your domain, you’re mandated to provide your personal details, such as email ID, address, and phone number. This makes your info a part of public record—but not if you have WHOIS privacy, a privacy service that masks private information from the public record, making it inaccessible to the general public. 

Some domain registrars charge for this service (Hostinger charges $10/year for domain privacy and protection); others like Google Domains, NameSilo, and Namecheap offer it for free.

Regardless of your choice, ensure you’re also always using WHOIS privacy. If you’re registering your domain with your company’s details, you can skip it as that information is already public.

Number of Domains

It’s common for large and small companies alike to buy multiple domain names, including:

• Common misspellings of their original name
• Various domain extensions
• Semantically similar domain names

Why? To make sure no one else can buy a similar name or intentional misspelling to steal their traffic. It also ensures your website is easy to find, even if someone doesn’t know how to spell it or what extension you’re using.

And while a multiple domain strategy is great for growing your business, it’s rarely necessary if you’re just starting out.

If you’re interested in buying 50+ domains, NameSilo is your best option. You get competitive pricing on domains and free WHOIS privacy forever (which saves money on every site).

You can also wield NameSilo’s powerful bulk domain search, which lets you find and buy as many domains as you need:

Another nice aspect of NameSilo is that you earn 100% of the profits from parked domains. These are sites you own that are directed to your main site and, usually, they have advertising that brings in a little revenue.

Normally, hosts or registrars take some of the advertising earnings from parked domains. NameSilo doesn’t.

Namecheap also offers a bulk domain search and good prices, so it might be another good option for people who need a lot of domain names.

If you just need one site, Hostinger offers one domain name free for the first year. So, this is an excellent option if you need a single domain name and web hosting for a new website

Domain Management

Domain names may feel like a “set it and forget it” type of thing. But in reality, they require ongoing management including renewals, security, and accessibility.

The good news is that there is not a ton of work that goes into domain management, especially if you only have one site. If you have a bunch of domains under your control, the management features become a lot more important.

Different domain registrars may handle domain management differently, so it’s crucial to understand how things work with the company you choose.

For example, most registrars offer auto renew services, meaning you don’t have to manually renew your domain registration every year. It’s important to get the auto renewal set up properly, because if your domain expires, it might cost you a lot to get it back.

With Domain.com, your website will be replaced by a parked domain and the email will stop working if you do not renew on time. From there, you’ll have 30 days to renew your domain for the normal price.

If you don’t renew during that time, someone else can snatch up your domain. And even if no one purchases it, you will still have to purchase the domain out of redemption, which costs around $100 on Domain.com.

I know that sounds bad, but it’s about half as much as buying your name out of redemption on Namecheap.

So you want to stay on top of domain management. In addition to autorenewals, some of the key management features to look out for include:

• Email: Having email accounts @yourdomainname.com looks professional and serves as the place where you receive information about your domain. Some registrars a few free email accounts, whereas others only provide email forwarding.
• Two-Factor Authentication (2FA): This is an extra layer of protection that makes sure someone can’t hack your account with a stolen username/password. The second factor of authentication could be a text message sent to a trusted device that only you own.
• Domain lock: Sometimes called “Transfer lock,” this feature prevents anyone from transferring your domain.
• DNS management tools: Domain name system (DNS) records are stored in databases called nameservers and tell web browsers where to find websites. You may have to update DNS records from time to time. It’s not difficult, so long as your domain registrar provides easy DNS tools.

Namecheap provides a free email account for the first two months and a DNS management tool that’s free forever. You can use Namecheap’s free DNS even if you use a different domain registrar.

Domain.com, NameSilo, and Google Domains offer free email forwarding, so you can keep using your current accounts to manage your new domain. All three of these registrars also offer free DNS management tools.

Summary

At the end of the day, the registrar you choose doesn’t really matter, so long as you go with one of my recommendations:

1. Hostinger – Best for new WordPress sites
2. Domain.com – Best total package of domain services
3. Namecheap – Best domain names for $1 or less
4. Porkbun – Best renewal pricing on the market
5. Network Solutions – Best for long-term registrations
6. NameSilo – Best for buying domains by the dozen
7. Google Domains – Best free security and privacy features

What’s important is getting the domain name and extension you want at a reasonable price with the protection and security you need.

With that said, Domain.com is great for most users and Hostinger offers a free domain for the first year if you need web hosting services as well.

However, both charge extra for privacy protection.

On the other hand, NameSilo, Google Domains, and Namecheap offer this protection for free.

NameSilo is excellent if you need hundreds of domains. Google Domains makes sense if you’re comfortable with the Google interface (and sharing more info with Google). And Namecheap is the most affordable registrar for .com domains.

But, there may not be a registrar that beats Porkbun on TLD variety and both promo and renewal pricing.

So, regardless of what you need, your new domain name is just a few clicks away.

Which domain registrars have you tried in the past? And how was your experience?

————————————————————————————————————————————–

By: Neil Patel
Title: Best Domain Registrar
Sourced From: neilpatel.com/blog/best-domain-registrar/
Published Date: Tue, 20 Sep 2022 15:30:00 +0000

Disclosure: We may earn a commission if you click on any of our links.

Recommendations for Marketing Automation Software

There are many great options available for marketing automation software. These are my top three choices today.

1. Constant contact – This is my favorite because it's easy to set up and use and can help with all phases of marketing automation. You can try Constant Contact for free for 60-days, with no credit card.
2. Sendinblue is another option, especially if your goal is to combine email, chat and SMS automation.
3. Engage bay – This tool is perfect for companies that wish to automate processes across sales, marketing, and customer service departments.

Marketing automation software allows you to automate your marketing tasks.

It can help you scale your sales and marketing efforts with ease, saving you time, money, effort, and even money. Marketing automation makes your campaigns more efficient and smoother.

I have had success over the years with a variety of marketing automation tools, ranging from budget-friendly options to enterprise-grade options.

Here's my list of top 8 marketing automation software on the market. To help you choose the right tool, I have also included a buyer's guide.

#1 Constant Contact Review – The Best All-Around Market Automation Software

Modern marketing does not happen in one channel. Modern marketing is happening across the internet, on many different devices at once.

Constant Contact is the best multichannel solution for marketing automation. It's easy to connect email and social media for businesses.

Constant Contact makes it easy to stay on top of both marketing and sales fronts thanks to its single dashboard.

From the same location, you can also create automated email sequences or drip campaigns and push new social media posts.

You can schedule social posts for the next month or quarter, and then you can sync this messaging with your email campaigns.

You can also segment messaging using the platform's highly customizable emailer. These sequences are based on what you know about your contacts.

You can create individual email sequence tracks that are based on the information you have collected, whether you used Constant Contact's form builder or manually. These emails will be sent based upon triggers you select.

Set up a series on social media about the big game. Then, have unique email sequences to the people living along the east coast who are rooting for one team, and another for those living along the Pacific coast.

This is just one example. Constant Contact allows you to create nested, unified campaigns that are as complex and intricate as you like.

All Constant Contact plans include social monitoring, messaging and posting. The Plus plan has the most valuable email features. It allows you to set up automatic behavioral and welcome sequences as well as dynamic content for your emails.

Constant Contact's Plus package starts at $45/month and can accommodate up to 500 subscribers. The price will increase as you add more contacts.

You can still get unlimited email sending and automated resends to all non-openers with the standard Email Plan if you don't need advanced automation. This plan costs $20 per month for 500 contacts.

Get started with Constant Contact to unify your email and social campaigns.

#2 — Sendinblue Review – The Best Email, Chat and SMS Marketing Automation

Sendinblue's powerful automation tools will help you close the gaps that allow for opportunities to slip through the cracks.

You can stay in touch with your customers via email, text messaging or live chat right from your website. Sendinblue is self-sufficient and you won't need to have any agents or reps.

Many people will find their pre-built automations sufficient. Sendinblue can set up workflows to automatically kick in whenever a visitor leaves your site with items in their shopping cart, or when they click on or visit a particular part of your website.

You can then create the email message to be sent when the trigger event occurs.

Sendinblue's email tools allow you to craft the perfect message for the moment.

Personalize your content according to who they are, what they have purchased, or where they clicked. Then embed unique offers and add flair to your email design. Finally, schedule the sending of emails based on when they will be most effective. To gather the best data, you can A/B-test options.

Are you not afraid to get your hands dirty? It's okay to get messy. The custom automation builder allows you to create triggers and action sequences in many different ways. You can have multiple entry points that feed into one action, or you can get very granular with qualifying condition to ensure each action is targeted to the right audience segments.

All pricing plans at Sendinblue offer automation. You can only target up to 2000 contacts with the free forever or lite packages (starting at $25/month).

To get unlimited access to Sendinblue's automations, upgrade to Premium (starting at $65/month). It's pay as you go pricing from there to increase the number or SMS messages that you send.

It doesn't mean that you have to accept every abandoned cart as a loss. Or consider each purchase the end of your sales journey. Sendinblue automations will help you capitalize on missed opportunities to increase your revenue today.

#3 — EngageBay Review – The Best Sales, Customer Service and Marketing Automation Software

EngageBay understands that sales, marketing and support cannot exist in silos. Post-sale engagement can be just as important for a business looking to grow as a sale.

EngageBay allows all your customer-facing departments to use the same software. This makes it easier for you to manage your company's resources and gives customers a seamless experience.

You can use everything you know about your customers to help you get more.

EngageBay's automation tools are able to make a difference from the moment a prospect registers for your list. You can automate many routine touchpoints such as nurturing, warming up and even the purchase process through your sales funnel.

All that interaction and information means your support representatives are prepared to deal with any customer request.

This is a huge number, especially if you have a service team that handles more than just troubleshooting problems.

Perhaps your service team provides customer training, which is common in B2B SaaS.

EngageBay's automation tools capture every customer's entire journey so your support team never loses context and key information. This allows them to keep impressing those who buy from you.

EngageBay is free to try. The company offers a free forever package, which does not include automation tools but will allow you to familiarize yourself with the platform and dashboard.

The Growth plan is required to access all of EngageBay’s marketing automation features. If you pay for two years upfront, it can be as low as $39.99 per user per monthly. This can handle up 10,000 contacts per month and 25,000 brand emails per month.

A single-year payment at checkout increases the monthly per user rate to $44.99. You can pay monthly for $49.99 per user.

Do you need more contacts? You can upgrade to Pro for $79.99/month (for two-year commitment), to get unlimited contacts and double the Growth emails.

EngageBay allows you to bring together your core departments and give them the same automation tools. Sign up today for EngageBay.

#4 – ActiveCampaign Review – The Best B2C Marketing Automation

ActiveCampaign is an attractive option if you're looking for B2C marketing automation.

It is a very affordable tool and includes many automation features that allow you to send leads to any part of your funnel. It will allow you to reduce busywork and reach more people simultaneously.

And you'll be able to connect with customers anywhere-ActiveCampaign offers omnichannel automation, including instant messaging and SMS, live chat, and Facebook.

ActiveCampaign is not just email marketing automation.

The most popular features of their funnel cover all points in the funnel including:

• Engage – Site tracking and automation maps. Subscription forms.
• Nurture – Event tracking, dynamic/predictive content and list segmentation
• Convert – Contact, lead scoring, split actions and win probabilities
• Support – Predictive SMS, SMS, A/B Split Testing, and Ecommerce

There are many types of email you can set up, including autoresponders, targeted and triggered emails as well as broadcasts, scheduled emails and automated funnels.

You can also design your emails with their intuitive drag-and-drop designer or use one of 25+ mobile-responsive templates.

If you want your customers to pay attention, mobile-responsive design is a must.

ActiveCampaign is a great choice, whether you are just starting out or looking to scale and optimize your email marketing strategy. ActiveCampaign provides everything you need to nurture and capture leads at scale.

ActiveCampaign offers four plans starting at:

• Lite — $9 a month for up to three users
• Plus — $49/month for up to 25 users
• Professional — $129/month with up to 50 users
• Enterprise — $229/month with unlimited users

Each tier has more advanced features and prices are based on how large your list is, with a minimum of 500 contacts.

As your list grows, you'll have to pay more.

#5 – HubSpot Review – The Best for Centralizing your Tech Stack

HubSpot is a great tool to reduce the number of tools used for marketing automation. HubSpot enables you to automate your customer service, sales, and marketing processes from one platform.

It does more than automate your business processes. It allows you to integrate and optimize multiple departments from one central location, streamlining the entire business workflow.

You can automate data transfer from one team to another so that teams don't need to switch between software.

HubSpot is a well-respected company in this area. They have powerful marketing automation capabilities with fine granular controls.

You can set up drip campaigns (or multiples) with delay, triggers, dependencies and other features. Email follow-ups and campaigns can be run without any worries.

Automations in HubSpot are not limited to email. They can be used for contact and client organization as well as team notifications, lead qualification and data management.

The HubSpot platform's intuitive visual interface makes it easy to manage all your workflows. You can see how different parts of your marketing team and campaigns can work together. Plus, you will discover new ways to harness automation by visualizing unique team connections and actions.

HubSpot can help you automate your sales process and improve the customer experience, no matter how complicated it is.

You also have access to the essential features of HubSpot suites by using one.

• SEO and blog post planning
• Management and tracking of ads
• Management of social media
• AI-powered live chat
• Landing pages and forms
• Revenue attribution reporting
• Split testing

HubSpot provides basic features like email, landing pages and forms for unlimited users. You can also try the platform for free.

You can also sign up for a demo to experience all their advanced features in action.

The Starter Suite (sales and marketing CRM and customer service) costs $50 per month for two users with up to 1,000 contacts. This makes it very affordable for most businesses. Additional 1,000 contacts can be added for $11.25 per monthly. Additional users are $6 each.

Keep in mind that you will only be able to access HubSpot's Starter edition of their Marketing Hub. You will have limited automation capabilities. You'll be limited in the number of times you can use certain features; others will not work at all.

Although the Starter plan is more expensive than the heavy-duty plans, you can remove these restrictions if your needs are not covered by HubSpot's automation.

• Professional — $1780 per month ($1,600 if you pay annually).
• Enterprise – $5,000 per month for all HubSpot has

Professional begins with 2000 contacts. You can add contacts in increments up to 5,000 for $250 per monthly. Enterprise has 10,000 contacts and costs $100 for every additional 10,000.

You can also create your own HubSpot product bundle. You can choose how many features each Hub should have.

You can make your own bundle if you are looking to focus on marketing automation but not as much for customer service, sales, or operations.

You can also save up to 90% if you are a HubSpot alumni, member, or accelerator with Series A funding.

#6 — Freshworks CRM Review — The Best Ecommerce CRM

Freshmarketer is part the Freshworks product family. These tools are well-made and you don’t need to hire a team of experts to manage campaigns.

It is a great tool for automating ecommerce marketing. Freshmarketer includes all the tools that you need to get customers, understand their needs and drive conversions.

Customers can be reached via SMS, email, chat, or SMS. No matter what the conversation takes place, create personalized customer journeys. Stay organized.

You get all the automation features that you need to increase awareness and retain customers. You get better results with less effort.

You don't even need to have any technical knowledge or support staff to get started. It takes only a few minutes to get started.

Access to other features such as:

• Email marketing and contact management
• Visually drag and drop customer journey creator
• Tracking of events via website, form and offline
• Conversion rate optimization tools
• Split testing and A/B testing
• Advanced personalization
• Dynamic heat maps
• Audience segmentation
• Analytics of funnels in real-time

The software integrates seamlessly with Freshworks' other tools making it an excellent choice for anyone who uses or plans to use any of their software. You can integrate it with WooCommerce and Shopify as well as BigCommerce and other popular ecommerce platforms.

Freshmarketer offers a limited free forever plan and a 21-day trial of their paid plans. Both are extremely affordable and easily accessible for small businesses. They do depend on how many contacts you have so be aware of that.

You can choose to get the marketing services or the CRM in Growth, Pro, and Enterprise plans. The full CRM plan starts at $29/month and 1,000 contacts. Marketing Cloud plans start at $19/month and 500 contacts.

#7 Acoustic Review — The Best Enterprise-Grade Multichannel Marketing Automation Software

Acoustic provides a variety of marketing automation solutions that can be used by multi-channel marketers.

Acoustic is a great option for managing large campaigns with many moving parts. Acoustic is a great option for larger organizations that manage complex campaigns through multiple channels.

It can be used for email campaigns and social media.

Acoustic has many top-notch features, including:

• AI-recommended triggers
• Split testing
• Customer journey mapping
• Budgeting tools
• Lookalike audiences
• Ads that are one-to-one
• Advanced personalization

A powerful drag-and drop campaign builder will be available, which can simplify even the most complicated campaigns. Advanced reporting and analytics can monitor all of your marketing data.

Acoustic's active community is a great place to find fast answers to your questions. You can even find self-help videos and other learning resources that will help you get the most from the software.

Acoustic is not the right choice if you are looking for a basic marketing automation system. Acoustic is not for small businesses that run single-channel campaigns.

To learn more or to request pricing information, schedule a consultation.

#8 — Act-On Review – The Best for Marketing Agencies

Marketing agencies often manage marketing campaigns for multiple clients, if not hundreds. Marketing automation software is necessary to be able to manage all aspects of your marketing campaigns and automate them.

Act-On is the ideal solution.

The software is scalable and has unique child and parent campaign capabilities. This allows you to manage all your client accounts using one Act-On login.

You can also brand everything and personalize it to create custom reports for clients in just a few mouse clicks.

Act-On allows you to learn more about your clients to tailor your message and personalize it. This makes their lives easier and allows your team to work more efficiently to achieve better results.

Sign up to gain access to powerful marketing tools, such as:

• Automated engagement programmes
• Tracking of landing pages and websites
• Customer/prospect scoring
• Segmentation based on behavior and demographics
• Pre-designed email, form and landing page templates
• Interactive reporting dashboards

You can also create custom analytic dashboards that are real-time and customizable for both internal and external use so your clients and you always know what's happening.

You can also use this information for customer ROI improvement, better technology stacks and optimization of entire marketing campaigns for your clients. You're in safe hands, from lead generation and nurturing to transferring customer information to sales.

Register for a demo to find out more and get started right away!

#9 — Pardot Review – The Best B2B Business

Marketing to B2B businesses presents unique challenges. You need the right marketing automation tool to do the job.

Pardot was created to assist B2B companies in building relationships and turning those relationships into revenue. This suite of tools is specifically designed to help you manage complex buying processes and manage complex pipelines.

It's also based on Salesforce, the #1 CRM in the world.

You know you are in good hands.

The software has a variety of features that can be used to generate leads and align sales efforts.

• Dynamic content and data-based personalization
• Email automations for lead-nurturing
• Prospect and lead scoring
• Visual multi-part automation creator
• Advanced segmentation
• Landing page builder
• Smart forms + Drag and Drop Builder
• Social media profiling, scheduling, and analytics
• Tracking of lead activity
• Campaign performance reporting
• Reporting on the lifecycle and funnel
• Pardot Einstein is for behavior and lead scoring

Pardot is also used by more than 2.8 million people around the world for marketing automation, making it one among the most popular platforms.

However, it can be quite expensive so it's best suited to larger businesses. The paid plans include:

• Growth — $1250/month up to 10,000 contacts, basic features
• Plus — $2,500/month up to 10,000 contacts for deeper automation + analytics
• Advanced – $4,000/month up to 10,000 contacts with AI, and all features
• Premium — $15,000/month up to 75,000 contacts, with supercharge features

A few add-ons are also included in the Premium plan. These add-ons are Salesforce Engage ($50/user/month), Analytics Plus ($3,000/month), Engagement History ($300/year).

All add-ons and plans are charged annually

One last thing. Pardot is pronounced pardot. The "t" does not silence.

Get in touch today with Pardot

What I Did to Look for the Best Marketing Automation Software

All of my top recommendations are my best, but you'll see that these products are quite different.

It is crucial to choose the right tool for your job. A marketing automation tool that works well for one company might not work well for another.

Below are the main criteria that you should consider when evaluating each option. This guide will help you narrow down your search to find the best solution for your company's marketing needs.

Types of Businesses

B2B companies have different marketing requirements than D2C businesses.

Marketing agencies also present new challenges in marketing automation. You may need specialized software to meet your needs at a fair price.

It is also important to consider the size of your company. Larger companies have more resources and can run large-scale, complex campaigns. Small business tools don't work well together.

Smaller companies may find enterprise-grade features difficult to understand and prohibitively expensive. This is why small business tools exist.

When making your final decision, be sure to pay attention who the software was designed for.

Contacts

Pricing plans can vary depending on how many leads or contacts you have. Your list will be more expensive if you have many contacts.

However, this price is worth it to preserve your contacts.

Enterprise-grade solutions will be more affordable if you have thousands or even hundreds of thousands of contacts. If you only have a handful of leads, or even a few hundred, enterprise-grade solutions are more cost-effective.

Keep this in mind, and keep in mind that certain plans can limit the number of contacts that you can make.

If you exceed these limits, you will need to upgrade to a better plan or pay an additional fee.

Your Marketing Channels

Different marketing automation software can be used to support different marketing channels.

It is crucial that you choose a software program that can handle everything, from SMS and email marketing to social networks and push notifications.

For smaller businesses, which may have fewer channels than larger ones, it is possible to use a cheaper tool.

Large businesses that have complex campaigns and multiple channels will need something stronger to manage them all.

Some software also offers a variety of channels at different pricing levels. You may need to start at one level, then move up to access more marketing channels. You may also need to integrate or move to a different tool.

You might be able to plan your future campaigns and choose which channels to use.

Automation Features

Automation is the core of all tools on this list. Some tools offer more advanced automation capabilities than others.

Are you looking to increase your leads and prospects? Perhaps you need to use SMS, email marketing and Facebook ads together in one customer journey. Perhaps you want to be able to send hyper-targeted email on autopilot.

No matter how complex your campaigns are, remember to:

• Split A/B Testing
• Automated email marketing
• Tracking event and website
• Contact management
• Visual customer journey mapping
• Personalization and automated segmentation
• Prospect and lead scoring
• Dynamic content
• Transactional emails
• AI-powered recommendations
• Triggers that are logic-based and actionable
• Analytics and reporting

Some tools may not include all the features you need, while others might be unnecessary. Before you make a decision, it is important to know what you are looking for.

Additional Features

Marketing automation software can include some features that are not typically found in CRM tools, such as live chat and customer support.

It is important to know which additional features are required to bridge the gap between sales and marketing or customer service before making a final decision.

These systems may be in place already. These additional features may not be necessary. If you don't need them, you may be able save time, money, and hassle by selecting software that has everything you need under one roof.

Summary

Constant Contact is my top recommendation to most businesses. It is designed for small and mid-sized businesses that want to automate their marketing to grow their business and save time.

It's also affordable and easy to use with powerful automation features. You can try Constant Contact for free for 60 days – no credit card required.

It's not the best solution for everyone. When you're looking for the best marketing automation software, remember to consider the criteria.

Here are my top picks.

1. Constant Contact – The best all-around marketing automation tool
2. Sendinblue – Best for SMS, email and chat marketing automation
3. EngageBay is the best for customer service and sales automation
4. ActiveCampaign – Best for B2C Marketing Automation
5. Freshworks CRM – The Best Ecommerce Software
6. HubSpot – Centralizing your tech stack
7. Acoustic – Ideal for enterprise multi-channel marketing automation
8. Marketing agencies should use Act-On.
9. Pardot by Salesforce: Best for B2B Companies

Which marketing automation tools do you prefer?

————————————————————————————————————————————–

By: Neil Patel
Title: Best Marketing Automation Software
Sourced From: neilpatel.com/blog/best-marketing-automation-software/
Published Date: Tue, 23 Aug 2022 12:45:00 +0000