Summary Archives - Internet Secrets to Affiliate Marketing Business

How to Measure Marketing Success for Your Small Business

To stand out, to raise brand awareness and to achieve sustainable growth, small businesses depend on outreach. Businesses with limited resources and marketing expertise may find it difficult to measure the success of a campaign or make improvements.

This guide will explore different methods of measuring the marketing success of your small business. These tips are useful for any business, whether it's a dance studio, flower shop or dog training. They will help you to allocate resources more efficiently and make better decisions.

1. Establish clear goals

Setting goals is a key practice in measuring marketing success, as it gives a roadmap for achieving the desired results. Setting measurable, achievable goals will help your small business better understand how to measure progress and what it takes to succeed.

Follow these steps to set goals that will guide your marketing efforts:

Define your goals for business. Review your mission statement and core values to identify your larger business objectives, such as achieving higher sales, increasing brand awareness, attracting new customers, or improving customer loyalty.
Set specific marketing objectives. Determine how your marketing will align with these broader business goals. If your overall goal is to improve sales, your marketing goal might be to generate more leads, or to improve your conversion rate.
Be sure that your goals are measurable. You can track the progress and performance of your marketing campaigns by attaching a quantifiable timeline and metric to each goal. Your small business might want to increase the number of email leads by 25% within a month.

Be open to adjusting your goals as you launch new campaigns, gather data and get feedback from customers. If you only manage to increase the number of email leads by 15% at the end the month, it may be necessary to extend the deadline in order to make your goal realistic.

2. Track Multichannel Marketing Metrics

It's crucial to gather, analyze and use actionable metrics in order to ensure that you are on the right track towards achieving your business goals. This will allow you to make informed decisions, which will lead to better campaigns and results for your company.

Start by collecting data through your various communication channels.

Social media: Many social media platforms include tools to track metrics such as engagement rate, follower growth and post reach. Posting at the times your audience is most engaged and consistently will boost performance.
Google Analytics is a great tool to monitor website traffic. You can see which pages people are visiting, how long they spend on each page, and what content they're interacting with. Depending on the results, you might need to change your content or site design. If your organic search rate drops, you may want to check that the content on your site is optimized with the correct keywords and contains all of the necessary SEO elements.
Email: Use your email marketing program to track open and click-through rate, subscriptions and spam complaints. Segment your email list according to demographics, behaviors, and interests for the best results. Personalize your content in accordance.
Direct mail: Because it is difficult to determine the effectiveness of direct mail campaigns, include a tracking mechanism like a unique URL, or promo code on each piece of mail. This will allow you to track conversion rates and response rates.

Charts and graphs can be used to visualize the performance of each channel. You can use this to show trends in your data and allow team members to identify areas that need improvement.

You can create a pie graph to show your team the engagement levels of a specific campaign.

3. Invest In Marketing Software

Your small business probably already uses software for transactions, managing finances and storing customer data. You can add marketing software to the tech stack of your business and track metrics, analyze marketing campaigns' effectiveness, and convert sales leads all in one place.

Keep these tips in mind as you look for the best solution:

Easy-of-use is a priority: Select a platform which requires little technical knowledge and is simple to use. You will save time and money by choosing a platform that is easy to use and doesn't require extensive technical knowledge.
Search for features that automate. Investing into a platform that has automation features can save you time and scale up your marketing efforts. Consider features such as automated email campaigns and social media scheduling.
Consider your budget. Pricing for marketing solutions can vary from free to thousands per month. Choose a platform that fits your budget, and offers all the features you require at a cost your business can afford.

To get the best results, choose a solution tailored to your specific industry. Gingr’s pet business software is a good investment for a dog-groomer, since it supports animal-related outreach and sales as well as staff management.

4. Collecting Customer Feedback

Encourage constructive criticism to improve your business's marketing while improving relationships with your customers and your brand's image.

Consider using the following methods to collect customer feedback

Send surveys to find out how your customers found you, what made them take action, if they're likely to refer the business to other people, and if they want to be informed of future promotions. You can send these to customers that have recently purchased something or those who haven't been in your store for a while.
One-on-One interviews: Interviewing your customers will allow you to get detailed feedback on their experiences with your marketing campaigns. Offer a discount to loyal customers for taking part in an interview. You can ask questions like "How often do you want to hear from us?" or "What is it about our message that you find most appealing?"
Reviews: Encourage your customers to leave reviews both on your site and other platforms such as Yelp and Google. You can then optimize your marketing by taking into consideration what your customers think about your product or service and the areas they would like to improve.

You can improve your results by establishing open communication with customers and analysing their feedback over time.

It's important to make informed decisions on how to improve your marketing in an increasingly competitive market. Test and experiment continuously with different marketing techniques to determine what works best for you. You will be able to stay ahead of your competition and discover new growth opportunities.

The article How to measure your small business's marketing success appeared first on Marketing Insider Group.

Frequently Asked Questions

How do you build an Ecommerce Marketing Plan

The first step is to identify what you want to sell. These should include products and/or services relevant to your business, but also enough variety to keep customers engaged.

The second step is determining how much money you need to spend on advertising, promotions, and other marketing techniques. Multimedia marketing techniques may be needed, such as direct mail blasts, email blasts or social media.

Once you have an idea of how much money is needed, you can begin to create a budget. If you're unsure which marketing method would be best for your business, you might consider asking a professional specializing in e-marketing. They can help you determine which marketing method is best for your business.

Once you have your plan in place you can begin to implement it. This can be made easier by hiring someone to do the job for you.

There is no need to start from scratch and reinvent the wheel. Try proven strategies that have worked in the past for other online shops. Before making any changes, make sure to test it all.

You should never forget that your ultimate goal is to increase sales and profits. Your eCommerce marketing strategy needs to consider both short-term and long-term goals.

You can boost your sales by reading our article about eCommerce marketing strategies. We hope they can help you achieve your goals!

What is the difference between advertising and marketing?

Advertising is a form of communication that promotes products or brands. Advertising has a clear call of action. For example, “Buy now!” You can also click here.

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing helps you build relationships with your current customers as well as prospects.

Online sales of shoes can be a great example of marketing. You may use marketing to tell a story about you and what you have to offer. Talk about your values, philosophy, and dedication to quality. You could share testimonials from satisfied customers. Perhaps you can even hold an event where people are encouraged to visit your website by giving away free shoes.

Marketing is, in short, about telling stories. Advertising is about selling products.

What eCommerce Marketing Strategy Do I Need to Follow?

There are three main types eCommerce marketing:

Direct marketing
Search Engine Optimization (SEO)
Social Media Marketing

Direct marketing is sending emails directly to buyers. These emails could contain coupons, discounts, special offers, etc. This type is used to build customer trust and loyalty.

Search engine optimization involves improving the ranking of your site in search engines like Google and Yahoo. If your website ranks near the top for searches related to keywords, you will get more traffic.

Social media marketing includes websites like Twitter, Facebook Pinterest, Instagram, YouTube, and Instagram. to connect with your audience. It's simple to set it up, free and very effective.

Each method has its own pros and cons. SEO, for example, requires time and effort while direct marketing is more efficient. You won't get the full benefits of eCommerce marketing if you focus only on one method. We encourage you to combine multiple marketing channels.

Emails could promote your products. This would help you to rank highly in search engines. You can also advertise via social media and link to your site through those pages.

You can market your eCommerce store in many different ways, as you can see. You can choose the most effective for your business, and then implement them over time. Good luck!

What is an example of search engine marketing?

Search Engine Marketing (SEM), is an essential component of digital marketing. SEM can include paid-per-click ads, sponsored links and display ads, as well as paid inclusion, search engine optimization, social media marketing (SEO), video marketing, mobile advertising, and more.

What are the 7 Steps of Internet Marketing Strategy?

Internet marketing strategies can be used to reach business goals via online media. These seven steps are planning, research and implementation. Monitoring, analysis, optimization, optimization, and evaluation are the key components. Each step is critical for effective internet marketing, and should always be done.

Planning – This step involves identifying your target audience and developing a plan for how you want to reach them. Consider who might purchase your product/service.
You can understand the needs of your customer and help you choose the best products or services to meet them. It can also give you valuable insights about consumer behavior and popular trends.
Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. After you have chosen the platforms that you want, make sure they are properly set up. Decide whether to spend money on advertising or pay per-click.
Monitoring – Monitoring lets you see how your efforts are performing. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
You can compare the results to benchmarks and other performance levels. This step will guide you on how to improve if there are areas that are not performing well.
Optimization – Making changes to your website in order to attract more visitors is called optimization. You can add new features or alter how users navigate through your site.
Evaluation – This is where you can assess how your campaign is performing. Is there room for improvement? If you don't, then you have probably reached your goal. If you have any questions, it is important to revisit the situation.

Statistics

Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)

External Links

How To

How can you tell if your branding efforts are working?

Ask your customers. This is the best way for you to measure success. Ask your customers to tell you what they think about the brand. What do they most like about your company. What are their biggest complaints? How can you improve?

You can also conduct surveys on social media sites like Facebook and Twitter. Just post a question asking your followers to rate your brand. Then, you can analyze the results and decide which aspects of brand success are most important.

Review sites are another option. When they are satisfied or dissatisfied with a company, people love to express their opinions. These comments will help you understand the opinions of people about your brand.

If you're looking at improving your brand, here are some tips:

Be consistent. Do not change your marketing materials for every new product. Keep your message the same across all channels.
Use multiple channels. Use email, websites and social media to promote your brand.
Give your customers what they want. Make sure that you honor your promise of free shipping if you make it available. You could lose customers who expect easy delivery.
Remember that your brand is more than just a logo. Your brand is the face of your company. Take the time to build a complete image.
Get feedback from your customers. You'll benefit more if your customers give feedback as soon as possible.
Test different messages. You might find that one message is more effective than the others. Maybe you have two messages very similar but one gets more replies. Either way, it's good to keep an eye on your stats to see which message is performing best.
Seek out ways to improve the brand. Do you have any ideas for improvement? Perhaps your website could use more videos. You might also consider adding customer testimonials to your blog posts.
Make a plan. Once you've established your goals/objectives, you can create a strategy to reach them. This includes creating a timeline for reaching each objective. It is also important to set up milestones throughout the journey so you can track your progress.
You should measure your results. As soon as you reach your goal, stop measuring. Instead, you should set up a system which will allow you to track your progress over time. You'll know whether you are making steady progress towards your ultimate goal.
Repeat! Continue to build upon the foundation you've created for your brand. You might consider hiring someone to assist you if you have trouble keeping up with current marketing efforts.
Remain positive. Negative feedback should not be ignored. However, it is important to not dwell on it. Instead, think about how you can use the information to improve your brand.
Make the most of technology. The technology has given us many tools we couldn't have imagined. So, why not use them to your advantage? For example, you could create a mobile app for your brand.
Be creative. Nothing wrong with trying something completely new. You should think about what you are doing before you do.
Have fun with it. Marketing is not supposed to be stressful. Marketing can be described as “fun marketing.” So, try to enjoy yourself while you work.
Know when to quit. When you feel like you've done all you can, it's okay to call it quits. However, don't lose heart too soon. Sometimes you have to stick with it until you achieve the desired outcome.
Be consistent. Consistency is key to success. Spend some time creating a schedule for you brand.
Be patient. You will take time to build a successful brand. It takes time.
Keep learning. Marketing is constantly evolving. Marketing is constantly changing. Make sure to keep up with the latest developments by reading blogs and participating in webinars.
Never stop striving to improve. Even after you achieve your goal, you can still learn new skills.
Enjoy the journey. Marketing is fun. Marketing is fun.

————————————————————————————————————————————–

By: Giana Reno
Title: How to Measure Your Small Business’s Marketing Success
Sourced From: marketinginsidergroup.com/marketing-strategy/how-to-measure-your-small-businesss-marketing-success/
Published Date: Tue, 30 May 2023 09:00:37 +0000

11 Customer Journey Mapping tools for B2B marketer

By Peter

You probably already know that it's important to retain and attract customers. Do you know the direct relationship between your understanding of your customers' needs, and the success of your marketing?

With the right tools for customer journey mapping, you can provide a customized experience to your audience, which not only increases satisfaction but also opens up new opportunities for growth.

Customer journey mapping tools are available in many forms, from collaborative design tools to cloud-based platforms. They all help you to better understand your customers and improve your marketing efforts.

We've compiled 11 tools for customer journey mapping that you can use to make your mapping process easier and more effective.

Quick Takeaways

Customer Journey Mapping Tools will help you better understand your customers’ behavior, needs and pain points throughout their interactions with your business
More that 50% of marketers adapt their marketing strategies based on consumer behavior, interaction, and feedback
There are four stages in the customer journey: awareness, consideration, decision, and loyalty
Customer journey mapping can be used to create a customized experience for your customers, identify gaps and find opportunities for improvement

You can create new opportunities for growth by using the right tools to map out your customer's journey.

Why use Customer Journey Mapping tools?

It is important to map the customer journey if you wish to better understand your customers, their needs and their pain points.

You can then develop marketing strategies that are relevant to your audience. More than half of marketers adjust their strategies based on customer data.

How do you map out the customer journey? It all starts by understanding the four stages of the customer's journey.

Awareness. At this stage, customers are first aware of the problem they face and begin to search for information. It's crucial to produce content, such as blog posts, that will educate and inform your audience.
Consideration. Your customer is in the consideration phase when they have a good understanding of their problems and are starting to look at possible solutions. You should create content like webinars or whitepapers that position your products and services as viable solutions.
Decision. A customer is ready to purchase after narrowing down his or her opinions. Create content that highlights the benefits of your product, such as explainer videos, trial offers, and testimonials from customers.
Loyalty. Once your customer makes a purchase, you should build a relationship that will last by offering excellent customer service and ongoing support. You can also offer opportunities to upsell. Encourage them to tell others about their positive experiences through online reviews, testimonials or referrals to help build brand awareness.

Image source: Price Spider

You can use the mapping of customer journeys to create tailored content experiences that will nurture customers and lead them to conversion. You will be able to better understand your customer, improve your marketing, and increase sales.

The Customer Journey Map: 11 Tools for Customer Journey Mapping

Customer journey mapping can be used to create a customized experience for your customers. This will increase conversions and growth opportunities. Here are 11 tools that you can use in order to identify your audience's touchpoints and create a positive experience.

1. InMoment

Image source: InMoment

InMoment, a cloud-based service that allows businesses to collect and analyze feedback from customers via:

Surveys
Social media
Review sites

This is a one stop shop for all of your optimization needs. Use it to improve customer satisfaction and better understand your customers.

2. Gliffy

Gliffy, a web-based tool for diagramming, collaboration, and data visualization, allows users to create, share, and edit diagrams, flowcharts and other visual representations.

Gliffy allows you to create digital diagrams simply by dragging and dumping shapes, lines and other elements on the canvas. You can import existing diagrams, or work with others to create a shared image.

This customer journey mapping tool is a great way to put your ideas down on paper!

3. Smaply

Image source: Smaply

Smaply allows you to create a customer insight archive, including:

Pictures
Download PDF files
Audio recordings

Smaply lets you link all the information together so that you can get a complete overview of your customer journey. This will help identify any areas where improvements could be made. Smaply can be a good option if your customer journey has a lot of complexity and you want to keep all the information in one place.

4. UXPressia

UXPressia will help you replace that old, dusty whiteboard with something more attractive.

UXPressia allows you to create customer journey maps that are intuitive and customizable for each customer touchpoint. UXPressia allows you to collaborate in real time with different team members from different departments. You can start by using one of the many templates available.

5. Miro

Image Source: Miro

Miro provides a number of features to map the customer journey. This allows marketers to visualize their customers' interactions in order for them gain a deeper understanding. You can manage customer experiences by:

Create a repository of journey maps
Connecting maps in hierarchies
The responsibility of team members
Creating data hubs

Miro integrates with Jira and other tools for mapping customer journeys, such as Jira to centralize all customer experience project management in one place.

6. Lucidspark

Lucidspark, a tool for customer journey mapping, allows users to create different journey maps based on buyer personas and goals, as well as identify communication gaps and pain points in the customer's experience.

The flexible canvas allows for real-time brainstorming, and collaboration. It's also developed by Lucid – a trusted partner to 99% of Fortune 500 companies – so you know you can rely on it.

7. Qualtrics

Image source: Qualtrics

Qualtrics, an experience management platform, allows businesses to collect and analyze customer feedback, as well as act on it.

Qualtrics allows B2B marketers to gather insights from customers by creating:

Surveys
Online Reviews
Feedback Forms

Users can also segment their customers based on demographics, preferences, and behaviors. This makes it easier to create targeted marketing campaigns.

8. SuiteCX

SuiteCX, a customer-experience platform, helps businesses create, visualize and deliver optimal experiences for customers that engage them. It is a secure and customizable platform with robust mapping capabilities for customer journeys.

Data integration for integrated survey
Persona development
Improvement planning
Contact strategy creation

SuiteCX allows you to visualize customer journeys based on personas, identify pain points and translate insights from journey maps into actual execution. SuiteCX offers a variety of services, including training, workshops, CX consulting, and coaching.

9. Microsoft Visio

Image source: Microsoft Visio

Visio, part of Microsoft 365, gives subscribers access to a wide range of templates, stencils, and shapes to help them create visuals such as:

Flowcharts
Org charts
Diagrams of network

Visio also allows you to create diagrams that represent various business processes such as data visualization, decision-making and process execution. Visio has enterprise-grade privacy and security features that will protect your customer journey maps during collaboration.

10. Figma

Figma is an online collaborative tool that allows teams in marketing to design, share and iterate design projects.

Figma allows B2B marketers to create wireframes and prototypes that show the customer journey. This tool for customer journey mapping allows team members to collaborate and provide feedback. It also includes features such as:

Design templates
Vector networks
Animations

Figma integrates seamlessly with other tools like Slack or Jira. This allows for seamless project management and collaboration. This is useful for tracking the progress of customer journey projects, and making sure deadlines are met.

11. Canvanizer

Image source: Canvanizer

Canvanizer allows team members to collaborate and brainstorm. B2B marketers who use Canvanizer can create their canvases, share ideas, add notes and move them, as well as sync their updates with their team members.

Canvanizer 2.0 is available with 40+ templates, mobile editing, and custom segment titles.

Curate your customers' journey today

When it comes to developing marketing strategies that resonate, customer journey mapping can be a game changer. You can improve customer satisfaction and deliver better experiences by understanding your audience.

Are you ready to elevate your customer experience? Create high-quality content to win over your customers. Start today by checking our weekly blog service or scheduling a consultation to learn more.

The first time that Marketing Insider Group published the post, 11 Customer Journey Maps for B2B Marketing appeared on their website.

Frequently Asked Questions

What is an example of search engine marketing?

Search Engine Marketing (SEM), is an essential component of digital marketing. SEM covers paid search engine optimization (SEO), sponsored links, display advertisements, paid inclusion and social media marketing.

What are the different types of marketing?

Marketing is broken down into four main categories: Direct Mail Marketing and Traditional Advertising. Public Relations is also included. Digital Marketing falls under the umbrella of digital marketing. Each goal has a different purpose and should each be used for its intended purpose. This will allow you to combine them and reach your goals.

Are there any potential risks in digital marketing?

Yes, digital marketing comes with risks.

Protecting your online reputation is the first thing you should do. Be careful about what and how you speak on social networks.

You must also ensure that your content is original and doesn't infringe upon any other intellectual property rights.

In addition, you run the risk of losing control over your brand image online if it isn't closely monitored.

If someone uses your information without permission, you could be at risk of identity theft.

How to Protect Your Online Reputation:

Take Care of What You Share on Social Networks
You must ensure that all content is original and does not infringe on any other person's intellectual property rights
Monitor Your Brand Image
Use strong passwords
You should not use personal information without permission
Notify Us of Any Unauthorized Activity immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never give out your Social Security Number
Keep up-to date with the latest news
Stay Away From Scams
Secure Password
Always Keep an Eye out for Updates
Do not share too much information
Take care when you give credit card numbers
Send money via EMail.
You can check for fake websites
Negative reviews can hurt your business.
Regularly Check Your Credit Reports
Pay attention to your privacy settings
Ask Someone Who Knows You Well Before Sharing Something

How does marketing fit in with business strategy.

Marketing is part of every business strategy. Without marketing, no one will know what your company has to offer. And without sales, marketing wouldn't matter. Marketing is an essential part of any business strategy.

Marketing is important, but not everyone gets it. Marketing is not just about spending money on advertising campaigns. Marketing goes far beyond advertising campaigns. Marketing can be described as everything you do that communicates your company's identity or position in the market.

Ask yourself these questions when you think about your company: What image am i trying to portray? What image will I project to my customers? How should my world perceive me?

If you don’t answer these questions you haven’t thought of marketing yet.

Why is it so important that your brand is defined?

A brand is simply a promise that your company makes to its customers. Your brand is a promise that your company will deliver certain benefits and qualities that will make you stand out from the rest. Your brand is what differentiates you from others in the same industry.

Your brand is a symbol of authority and credibility. Potential customers recognize your logo as a sign that you stand behind your products and services. You have their trust because they respect you.

Your company's culture is also part of your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.

Your brand is not just words and images. It's a promise that your company lives up to. It is a promise to deliver value to customers.

You need to take into account several things when you are attempting to build your brand. First, you need to choose a name which clearly describes the company's mission. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. You'd choose DreamSpark Software if you were running a software firm.

Next, think about how your brand will look. Will you use a recognizable symbol? Will your colors match your corporate identity? Will you use logos?

You must also think about the perceptions of your target market regarding your brand. Is it possible to portray yourself as friendly, helpful, and approachable? Will you appear professional and trustworthy? Do you have the ability to make your clients feel confident and competent?

These are all questions you need to answer before building your brand.

Statistics

Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)

External Links

influencermarketinghub.com

The State of Influencer Marketing 2021 Benchmark Report

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software

youtube.com

YouTube

blog.hubspot.com

21 Successful Co-Branding Partnerships – Why They Are So Effective

HubSpot Blog

How To

Top 10 Marketing Strategies for Affiliates in 2022

Affiliate marketing is a popular form of online advertising.

It allows companies promote products without incurring upfront costs. Affiliates are paid a commission when users buy the advertised products.

There are two types main affiliate programs: cost-per sale or performance-based. An affiliate is paid after a set number of sales. An affiliate earns a fixed amount per sale regardless of whether or not he sells any product.

In this article, we'll go over the top 10 affiliate marketing strategies for 2022. Each strategy will be explained and illustrated with examples.

#1. #1.

eCommerce sites are increasingly using loyalty programs to build brand loyalty. Customers can earn points each time they visit a website or shop online.

These points may be used later to receive discounts, rewards, or special deals.

Amazon Prime, for example, gives members exclusive deals and perks.

Amazon also offers Associates, a referral system. This program lets merchants refer shoppers to Amazon and receive a percentage of the revenue generated from those referrals.

#2. 2. Use social media to promote products

Perfect places to promote products are social media platforms like Facebook and Twitter.

Potential buyers can be targeted directly by companies through ad campaigns. Facebook, for example, allows advertisers to target certain groups of people based upon their interests and demographics.

Targeting people within a particular distance of a store is also possible.

Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can share content, ask questions and send tweets.

Instagram is similar to Twitter because it allows brands to interact with consumers. Instagram, however, doesn't allow businesses send direct messages, as opposed to Twitter.

Instead, posts appear automatically on followers' feeds.

Pinterest is another social network that allows businesses and customers to connect. These connections include the sharing of images, asking questions, and answering customer inquiries.

#3. Offer Special Discounts to Influencers

Influencer marketing can help increase brand awareness. Brands may partner with influencers in order to give them incentives for posting material about their products.

This partnership often involves giving influencers free products to review or test out.

These partnerships go beyond product reviews. Influencers can also become brand ambassadors.

Brands can hire influencers to host giveaways, provide opinions, answer questions, or simply show off their products.

#4. 4. Create video ads

Video ads have become increasingly popular. Video ads are increasingly popular online. This is especially true since smartphones and tablets have become more mainstream.

Advertisers have the option to use video ads to grab attention and persuade viewers click on links to buy products or to advertise.

YouTube is the largest website where advertisers can place video ads. YouTube allows advertisers to upload short clips of up to 60 seconds.

Google AdWords is another option for placing video ads. Google uses keywords as a way to match ads with relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps can be used to download and watch movies, browse books, listen to music, and even play games.

People spend hours reading, playing games, listening to music, watching movies, and even watching TV.

Mobile apps can be used by businesses to increase traffic to their sites.

Apps can also be downloaded to Android phones, iPhones, iPads, Android phones, tablets, and other smart devices.

App stores are available on Apple iOS, Google Play and Windows Phone.

#6. #6.

A shopping cart is an efficient way to sell physical products.

Customers can add items and then checkout to complete their purchases.

Online shopping carts have gained popularity. Some online retailers like eBay allow customers to create accounts and browse product listings.

Amazon and other online retailers have integrated shopping carts to their websites. Customers can order the items they desire and make payment right away.

#7. #7.

A great way to get new customers is through product lines

When a company launches a new line of products, it usually sends out press releases announcing the news.

The release may include information on the new line's features and pricing.

Once the launch is done, the company can continue to market the new products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel marketing refers marketing efforts across multiple channels.

For example, cross-channel marketing could involve sending emails to subscribers via email lists, promoting products on social networks, and running banner advertisements on search engines.

To increase their exposure, some companies use multiple channels.

Some companies, for example, sell their products in brick-and-mortar stores. A few companies also sell products online.

Sometimes, companies use both channels simultaneously to increase their sales.

#9. #9.

Data analytics is a tool that companies use to improve their business operations and increase profits. It involves analyzing data collected from various sources to find patterns and trends.

Analytics can help you identify problems, assess current practices, predict the future, and make suggestions for improvements.

Analytics tools can collect data from many sources, including web servers, databases, and applications.

Companies can use these tools to learn about their customers and better understand their behavior.

#10. #10. Increase customer satisfaction

Every business needs to be satisfied with their customers. Satisfied customers are more likely to return for more services.

Customers who are satisfied with your products are more likely than others to recommend them to others.

Satisfied customers will also be less likely complain about poor services.

Therefore, increasing customer satisfaction is critical for all businesses.

You can do this by offering exceptional customer support.

Employees should be able to respond quickly and effectively to customer queries.

Offer quick shipping options so customers don’t have to wait too much before receiving their orders.

You should also ensure that your website is easy for users to navigate.

Your site should load quickly.

Keep in mind that not all customers are created equal.

Customers might require extra help, while others will not need it.

Therefore, it is important to tailor customer support policies to individual needs.

This ensures everyone receives top-notch service.

Our guide is available here if your interest lies in starting an affiliate marketing campaign.

We have covered all aspects of starting an affiliate campaign.

Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.

This will give you experience and credibility.

Then you can use this knowledge to increase your earnings

————————————————————————————————————————————–

By: Lauren Basiura
Title: 11 Customer Journey Mapping Tools for B2B Marketers
Sourced From: marketinginsidergroup.com/sales-alignment/11-customer-journey-mapping-tools-for-b2b-marketers/
Published Date: Wed, 31 May 2023 10:00:27 +0000

Can Small Business Use AI to Market?

By Peter

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing? Have you thought about using AI for small business marketing to make your life a little easier?

You're not alone. In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts.

But before you buy a ticket for the AI train, it's important to understand both the benefits and limitations of using AI for small business marketing. Because if there's one thing we know for sure, it's that AI can't do it all, and you need skill to navigate the reasoning of robots.

We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business's performance.

Want to know how it's done? Here's the scoop on AI for small business marketing.

Quick Takeaways

More than 90% of marketers using AI tools say they cut costs and reduced the need to hire for additional marketing roles
Small businesses should be aware of the pitfalls of using AI in marketing, like lack of human experience and privacy concerns
AI for small business marketing can help enhance productivity and performance, increase ROI, optimize reporting, improve customer service, and personalize content
AI tools are best for automating newsletters, creating content, following up with leads, predicting ad performance, improving the customer experience, and analyzing data

Start taking advantage of AI for small business marketing and give your business's performance and productivity a boost.

Can You Use AI for Small Business Marketing?

More than 80% of small businesses using AI tools agree that they are helping their companies accelerate revenue growth.

Image Source: Unbounce

Alt-text: bar graph shows that 82% of small businesses using AI tools agree that they are helping their companies accelerate revenue growth

Here at MIG, we've been dabbling in AI technology and learning how to use tools, like ChatGPT and Grammarly, to see if they're worth the hype. We've tried it all:

Creating blog outlines
Suggesting copy for LinkedIn posts
Finding inspiration for blog article introductions
Transcribing video content and webinars
Writing keyword-focused meta-descriptions

The Verdict

There are definitely pros and cons to asking AI tools for marketing advice.

So yes, you can use AI for small business marketing – to an extent. The key to success is understanding how it can help and how it can hurt your business.

We'll give you the bad news first: AI isn't going to run your small business for you. There's a few things you need to be weary of when it comes to using AI in marketing:

Lack of human experience. Robots can't replace humans or their experience, leaving AI-generated content a bit lackluster. Also, many customers prefer to communicate with a human representative rather than a chatbot. These factors can greatly affect the experience your customers have with your brand.
The learning curve. There is definitely a learning curve for implementing AI-powered solutions into your marketing strategy, but you're not the only one who has some learning to do. Remember, many AI machines, like ChatGPT, are only trained on knowledge from 2021 and prior. This means having a deep understanding of the AI machines themselves is crucial to receiving accurate, quality responses.
Privacy and ownership. A lot of concerns about data privacy and security have risen to the surface, especially when customer data is being shared with third-party providers. Not to mention, any AI-generated content is not owned by you or your company, making it even more important to be mindful of how you use AI for small business marketing.

So, although AI can help you with marketing your small business, it's important to remember to use it as a tool, and not to let AI do the work for you. If you need help creating content or a marketing strategy, it's best to consult humans before robots.

But just as there are a few pitfalls, there are a lot of areas where AI can help save time and money for your small business.

Why Should You Use AI?

More than 90% of marketers using AI tools say they helped cut costs and reduce the need to hire for additional marketing roles.

But that's not all. When used correctly, AI tools can also help small businesses:

Enhance productivity and performance. AI tools can automate repetitive tasks and help businesses free up time to focus on more important areas.
Increase ROI. AI solutions can reduce costs and maximize resources, ultimately increasing their ROI in the long run.
Optimize reporting. AI tools can also analyze huge amounts of data through automated reporting applications, making reporting much more efficient.
Improve customer service. AI can help your small businesses better understand its customers and how they feel about your products and services.
Personalize content. 71% of marketers say they find AI helpful for personalization, an essential element in today's marketing content. AI can collect and analyze user data quickly and curate personalized recommendations for your audience.

Image Source: RasaIO

When you weave the right AI tools into your marketing strategy, you can create content efficiently and gain actionable consumer insights, ultimately enhancing your business's performance and productivity.

6 Ways Small Businesses Can Use AI in Small Business Marketing

Here's how to take advantage of AI for small business marketing and create a strategy that your audience, Google's algorithm, and AI machines love.

1. Automate Newsletters

One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort.

AI-powered newsletters can also learn the preferences of each recipient over time, allowing them to deliver a more personalized experience to your audience members. This will likely lead to better engagement and a higher ROI for your email marketing campaigns, without requiring you to manually curate content or segment your audience!

2. Create Content

AI can be a game-changer for small business owners who want to reap the benefits of an effective content marketing strategy.

Image Source: Visme

There are now many AI tools available that can help with different parts of the content creation process, like:

Blog post outlines
Product descriptions
Email copy
Social media posts

Although AI-generated content won't hold up to Google's high standards on its own, AI tools can save content creators a lot of time and energy by providing a great starting point.

AI also has the ability to edit and suggest improvements for content that's already written. This can be especially helpful for making sure the tone and voice of the content are appropriate for the intended audience.

3. Follow Up With Leads

Following up with leads in a timely, effective manner can be a challenge when you have other priorities on your plate. Now, AI tools can do it for you!

By automating lead follow-up through website chat, text, and email, AI tools can ensure that no lead gets left behind, while delivering an authentic, engaging experience for prospects. They will also:

Answer questions
Share information on your products and services
Capture lead information, like contract details
Nurture and qualify leads over time

Then, as leads become more engaged and show a strong interest in your product or service, the AI bots can then hand them off to human representatives for more personalized, detailed conversations. Not too shabby!

4. Predict Ad Performance

That's right – AI tools can help predict the performance of your ads before you even run them!

They can also learn which ads and audiences are most effective, and then tell you how to structure your future ads for maximum results. Not only that, but they'll give you tips on which images and words perform best across different audiences, too.

5. Improve the Customer Experience

AI chatbots are quickly becoming a popular tool for improving the customer experience, a top priority for businesses this year.

Image Source: SuperOffice CRM

AI have the ability to automatically converse with customers in a way that is natural and intuitive, providing immediate support and assistance.

For small businesses with limited resources, chatbots can make it easier and cheaper to offer immediate service at scale, even if you only have a small team. With a chatbot, you can provide 24/7 support to your customers without having to hire additional staff.

But chatbots aren't just a cost-saving measure – they can also help to improve customer satisfaction. By providing immediate assistance and personalized support, chatbots can help to build trust and loyalty with customers.

6. Gain Insights From Data

Tired of staring at all that website data and feeling like you're reading a foreign language? There's an AI tool for that.

AI tools for data and analytics have the ability to leverage advanced algorithms, analyze information, and extract insights that would be otherwise nearly impossible to uncover. They can also:

Answer questions about your website's data, like "Where is my traffic coming from?"
Identify trends and patterns
Build complex models that predict future behavior based on demographics
Identify areas that need improvement

With benefits like these, you'll not only save time and money, but also optimize your campaigns, increase conversions, and improve customer engagement.

AI Tools For Small Business Marketing

Remember, successful small business marketing takes some (human) brain power, but there are a few tools that can make your job a lot easier!

1. Copy.ai

This AI-powered writing tool is designed to help you create compelling and engaging copy for:

Emails
Website pages
Blog posts
Social media updates

A tool like Copy.ai is great for finding a starting place for high quality content creation, so you can save time on the brainstorming process.

2. ChatGPT

If you don't know about ChatGPT yet, it's time to move out from under your rock. From our own tests and research, we've learned that ChatGPT is best used for generating:

Outlines (for blog posts)
Basic copy
Email subject lines

But remember, it's a good rule of thumb to double check any factual information it spits out. From ChatGPT itself:

Image Source: ChatGPT-3.5

Want to learn how to create effective prompts for ChatGPT that generate quality results? Watch the video below.

Video Source: The AI Advantage

3. Sapling

Sapling is an AI-powered messaging assistant that can help your team respond to customers twice as fast. This tool provides real-time suggestions and creates personalized messages to send to your customers.

Using an AI tool like Sapling can:

Reduce your response time
Improve language quality
Optimize customer communication

With its easy-to-use interface and powerful AI capabilities, Sapling is ideal for small businesses that want to enhance the customer experience with AI.

4. Grammarly

Grammarly is one of the best tools for quality control (and it's free!). This AI tool for small business marketing will double check your written copy, making sure it's professional, polished, and ready for the presses.

Not to mention, Grammarly will also check for your tone, clarity, and style to really take your content to the next level. It's highly accurate, and can be installed as an extension for Google Chrome for your convenience.

5. Omnisend

Onimsend is an all-in-one marketing automation platform, but really shines through its email marketing capabilities. With this platform, you can create and send email campaigns that are target, personalized, and optimized to increase your:

Open rates
Click-through rates
Conversions
Sales

Omnisend serves as a solid solution for small businesses that want to streamline their efforts, engage customers more effectively, and drive better results across multiple channels.

Ready To Boost Your Small Business Marketing Strategy?

While there are a few pitfalls to be aware of, the benefits of AI for small business marketing are vast. When used correctly, AI tools can help you enhance productivity, increase ROI, and optimize your overall marketing strategy.

Ready to take your marketing strategy to the next level? Start creating high quality content that your audience, SERPs, and AI machines love. Get started today by checking out our weekly blog content service, or schedule a free consultation now to learn more!

The post Can Small Businesses (Really) Use AI for Marketing? appeared first on Marketing Insider Group.

Frequently Asked Questions

What role does marketing play in business strategy planning?

Marketing is an essential part of every business strategy. Without marketing, no one would know what your company offers. Without sales, marketing would not be possible. Marketing is an essential part of any business strategy.

But not everyone understands the importance of marketing. Marketing is not just about spending money on advertising campaigns. Marketing is much broader than that. Marketing is everything you do to promote your company's brand and position in the market.

Think about how you want your customers to perceive you. What image will I project to my customers? How can I best present myself to the world

If you don't have the answers, marketing isn't something you've considered.

What are the most effective digital marketing strategies I can use from my home?

Digital marketing is an effective way to reach customers who spend most of their time online. This is a great opportunity to generate leads and customers for your business.

You can promote your brand using social media platforms, such as Facebook, Twitter and LinkedIn. You can also make use of email marketing tools for sending emails to prospects and potential clients.

You can also market your product and service in digital media in many other ways.

As long as you know how to effectively use these channels, getting started should be no problem.

Are there risks involved in digital marketing

Yes, there are several risks involved in digital marketing.

First, be careful what you post on social media.

You must also ensure that your content is original and doesn't infringe upon any other intellectual property rights.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to protect your online reputation

Pay attention to what you post on social networks
Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
Monitor Your Brand Image
Use strong passwords
It is best to not divulge personal information without consent
Notify us immediately of any unauthorized activity
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never give out your Social Security Number
Keep up with the latest news
Avoid Scams
Choose a Secure Password
Always Keep an Eye out for Updates
Don't give away too much information
Don't give out your credit card number without being vigilant
Don't send money via E-mail
Beware of fake websites
Bad reviews can damage your business.
Regularly check your credit reports
Keep An Eye On Your Privacy Settings
Ask someone you know before sharing anything

What amount should I budget to fund my first digital marketing campaign

It depends on the type of campaign you plan to launch. It can cost between $50-$100 to launch your first campaign.

Advertisement space can be purchased for search engines such Google or Bing. These ads cost approximately $10 per click.

If you have a website, you can create banner advertisements at various places on your site. This will help attract new visitors, and also bring back old ones to your site.

You may also be able to hire a freelancer who will design your banners. Freelancers are typically paid between $20 and $30 an hour.

After creating your first ad for the site, you can track its performance. There are many analytics tools available for free on the Internet.

You can also track data manually. You can also keep track of data manually to gather information about your campaigns.

You can then determine whether your campaign was a success by collecting these data.

If that is the case, you can still try different methods to find one that works.

What is an example of search engine marketing?

Search Engine Marketing (SEM), one of the most important components of digital marketing, is essential. SEM covers paid search engine optimization (SEO), sponsored links, display advertisements, paid inclusion and social media marketing.

Statistics

This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)

External Links

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software Free

statista.com

TikTok quarterly first-time Installs 2021

Statistics & facts about E-commerce Worldwide

neilpatel.com

How to Use Search Engine Optimization to Build Your Brand

Marketing Automation: Examples & Tools (2022)

influencermarketinghub.com

The State of Influencer marketing 2021: Benchmark report

How To

Top 10 Affiliate Marketing Strategies for 2022

Affiliate marketing is one of the most popular online advertising methods marketers use today.

This allows companies to promote products without having to spend any upfront costs. Instead, affiliates get a commission for each user who purchases the advertised items.

There are two main types: performance-based or cost-per sale. An affiliate is paid after a set number of sales. Affiliates are paid a cost per sale, regardless of whether they sell any products.

This article will discuss the top 10 strategies for affiliate marketing in 2022. We'll be discussing each strategy and giving examples of successful campaigns.

#1. 1. Create a brand loyalty program

Online retailers are increasingly using brand loyalty programs. These loyalty programs enable customers to accumulate points for every visit to a website and each purchase.

These points can later redeem for discounts, rewards or other special offers.

For example, Amazon's Prime program gives members access to exclusive deals and perks.

Amazon also has a referral program called Associates. This program lets merchants refer shoppers to Amazon and receive a percentage of the revenue generated from those referrals.

#2. Promoting products using social media

You can advertise products on social media platforms like Facebook, Twitter and Instagram.

Potential buyers can be targeted directly by companies through ad campaigns. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.

They can also target people who live within a certain distance of a store location.

Twitter is another platform that allows companies to reach targeted audiences quickly. Companies can quickly send tweets to their followers and ask questions.

Instagram is similar as Twitter because it allows brands interaction with consumers. However, unlike Twitter, Instagram doesn't allow businesses to send direct messages.

Instead, followers will see posts automatically in their feeds.

Pinterest is yet another social network that allows businesses to connect with customers. These connections include answering customer questions and sharing images.

#3. #3. Offer special discounts to influencers

Influencer marketing can help increase brand awareness. Brands can work with influencers to offer incentives for them to promote their products.

This partnership often involves giving influencers free products to review or test out.

These partnerships don't just include reviewing products. Influencers could also become brand ambassadors.

Brands have the option to hire influencers who can host giveaways, give opinions, answer questions or show off their products.

#4. Create Video Ads

Video ads have become increasingly popular. Video ads have become increasingly popular since the advent of smartphones and tablets.

Advertisers may use video ads as a way to get attention and persuade viewers of their products to click on the links.

YouTube is the largest website where advertisers can place video ads. Advertisers can upload short clips up to 60 seconds on YouTube.

Google AdWords can also be used to place video ads. Google uses keywords for matching ad placements to relevant search terms.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.

People spend hours reading, playing games, listening to music, watching movies, and even watching TV.

To drive more traffic to your website, businesses should look into mobile apps.

Apps can also be downloaded to Android phones, iPhones, iPads, Android phones, tablets, and other smart devices.

App stores can be found for Apple iOS, Google Play Windows Phones, Blackberry OS, Kindle Fire, and Windows Phones.

#6. #6.

Shopping carts are an effective method for selling physical goods.

Customers can add items to their cart, then checkout to complete purchases.

Online shopping carts are gaining popularity. Online retailers such as eBay offer customers the ability to create an account and browse product listings.

Amazon and other online retailers have integrated shopping carts to their websites. Customers can choose what items they want to order and pay for them right away.

#7. #7.

A great way to get new customers is through product lines

It is common for companies to send out press releases informing the public about the new products they have launched.

The release may contain information about the new line's features, pricing, availability, and more.

After the launch, the company is free to continue marketing the products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel marketing is the term used to describe marketing efforts that span multiple channels.

Cross-channel marketing can include, for instance, sending emails to subscribers via email, promoting products on social media, and running banner advertising on search engines.

Some companies combine multiple channels to increase exposure.

One example is that some companies sell products in brick-and mortar locations. In addition, they also sell products online.

Companies sometimes use both channels simultaneously in order to increase sales.

#9. #9.

Data analytics allows companies to optimize their business operations, and maximize profits. Data analytics involves the analysis of data collected from multiple sources in order to discover patterns and trends.

Analytics can help you identify problems, assess current practices, predict the future, and make suggestions for improvements.

Analytics tools are able to gather data from many sources, such as web servers and databases.

These tools can help companies learn about their customers, and to better understand their behavior.

#10. #10.

For every business, customer satisfaction is key. Customer satisfaction is key to any business. Customers are more likely return for additional services if they feel satisfied.

Customers who are satisfied with your products are more likely than others to recommend them to others.

Satisfied clients are less likely than others to complain about poor service.

All businesses must improve customer satisfaction.

This is possible by offering outstanding customer support.

Employees must respond quickly to customer inquiries and address issues promptly.

Fast shipping options are available so that customers don't have too much time before they receive their orders.

Also, ensure your website's navigation is straightforward.

Your site should load quickly, and give clear instructions.

Be aware that not all customers are the same.

Some customers might need more assistance while others aren't so much.

Therefore, you should tailor your customer support policies to suit individual needs.

Doing this ensures that everyone receives excellent service.

If you want to learn how to create an affiliate marketing campaign, check out this guide.

This article will cover everything you need to know when starting an affiliate marketing program.

You now know how to create an affiliate marketing campaign that works. Now you can start building relationships with bloggers and publishers.

This will give you experience and credibility.

This knowledge can be used to your advantage to make money.

————————————————————————————————————————————–

By: Michael Brenner
Title: Can Small Businesses (Really) Use AI for Marketing?
Sourced From: marketinginsidergroup.com/artificial-intelligence/can-small-businesses-really-use-ai-for-marketing/
Published Date: Tue, 30 May 2023 10:00:42 +0000

The Complete Checklist of SEO for SaaS Companies

By Peter

Software as a Service is growing rapidly and will likely quadruple within a decade. In order to stay visible and competitive, SaaS SEO is becoming more important than ever.

SaaS businesses are almost entirely online, and rely more on digital marketing to reach their customers than companies with physical products and stores. A practical blueprint for SaaS content is therefore essential to success.

The following checklist is based on strategies that we have successfully implemented. This guide will ensure that you don't miss any SEO essentials.

Takeaways from

By aligning keyword research and a funnel marketing strategy, you can reach customers at all stages of the buyer's journey.
Content that addresses customer pain points engages customers by showing them how to solve their problems.
On-page SEO is essential for users and search engine to navigate your site intuitively.
Search engines look at backlinks as a way to measure your brand's authority.
Lead magnets that convert web traffic to leads and conversions.

SEO Value for SaaS

Be sure to understand why an SEO strategy for SaaS that is proven and effective is important before you take action. It takes several months before you start to see benefits.

Increase in organic web traffic: Results start slowly but can exponentially increase over time.
Increased brand recognition and authority: Increased traffic improves your domain authority, which helps you to rank higher in search results.
Low customer acquisition cost: You can gain new customers at a much lower price than with pay-per click or social media ads.
Conversion across channels is better: SEO compliments other marketing efforts, as you can repurpose your content and drive customers to other channels.
Customer retention rates are higher: Your authority and awareness will keep you at the forefront of your customers' minds.

You can see that focusing on SEO will eliminate common marketing challenges, and help you to capitalize on the growth of the SaaS market.

Image source: Search Engine Land

SEO for SaaS – Your Complete Checklist

Follow these steps to develop or improve your SEO strategy for SaaS.

Keyword Research

Content marketing is a foundational part of any business. The SaaS market is flooded with content and competitors.

This is a fact of marketing that cannot be changed. You can still use keywords strategically to increase your brand's visibility and competition on search engine results pages.

SaaS companies may use a pyramid-shaped SEO framework to cluster and prioritize keywords, thereby optimizing funnel marketing opportunities.

Image source: CXL

The categories at the top of a pyramid have a lower search volume, but correspondingly – heightened intent to purchase. In contrast, the categories at the bottom have the highest volume and the lowest intent.

SaaS companies need to create content that covers the entire pyramid. You need to create content in a balanced, intentional way that prioritizes the areas with the greatest return on investment.

The SEO pyramid framework will help you to brainstorm keywords for each category. This framework will also help you create great content at every stage of the SaaS buyer's journey.

Funnel Marketing Strategy

Did you know B2B buyers complete 70 percent of their research on brands before contacting a company? Leads have gone through multiple stages of the buying journey before they contact your sales team.

Your content will be your most effective tool to keep potential customers interested until they are ready to contact you. This means that you need to create content for each stage of your sales funnel.

Image Source: VMG Studios

Keep a solid marketing funnel strategy by comparing your keyword list to your SEO pyramid.

Your SEO strategy for SaaS includes creating relevant content at each stage for buyers? You'll be better able to convert customers into sales or leads if you create relevant content for them at every stage.

You can also identify where your content is lacking, and where your potential customers are more engaged. This will help you optimize your content strategy.

Content E-E.A.T

E-E.A.T. stands for expertise, experience, authority, and trustworthiness. These criteria are important Google ranking factors for SaaS businesses.

Your E-E.A.T rating is a key factor in determining if Google's algorithms consider your brand to be an authority in your industry (or not), and how you will rank on the SERPs.

The following factors are important to your E.E.A.T score:

Create a detailed, clear overview of your company and bio to show why you are an expert within your field.
Social proof: Include customer testimonials and reviews throughout your content and website to improve SEO for your SaaS Brand.
Guest posts and appearances – Appearing on other brands' blogs, webinars or podcasts and in interviews will help you build your authority and credibility.
Use high-quality and trustworthy sources whenever possible.
Content that is human-centered: Create content for people, not search engines.

This last point is crucial, because search engines have become smarter and are looking for content with value. As algorithms hunt down and destroy posts generated by artificial intelligence, information that offers real benefits will be even more valuable.

Check out this 20-point checklist to learn how we can create quality content for our clients.

Pain-Point Content

B2B customers look for SaaS providers to assist them in achieving something that they can't do alone. They are dealing with a challenge or a problem, which is a pain point.

Incorporating pain points into your SEO strategy for SaaS will demonstrate the value of your company and products by highlighting your ability to solve problems or meet specific customer needs.

Think of this simple, but accurate illustration of thinking in terms of problems and not solutions.

Image source: Ceralytics

It can be counter-intuitive to start by focusing on the pain points. You're selling solutions, after all.

It's true. But in the end, customers will only be interested in your solution when they see how it addresses their problems. By focusing on customer pain points, your content will engage customers and make them feel heard.

SaaS users do a lot of research online, and they almost always come across several brands who offer the solution that they are looking for. You will stand out in the crowded market if you can demonstrate that you understand what your customers are going through.

Tech SEO

You should not focus on technical SEO if you want to achieve high-value SEO for SaaS. Focus on the following major factors:

Google Analytics: Install Google Analytics to track site performance, and identify technical issues.
Site structure: Create a site structure that is intuitive and easy to use for both human users and search engine crawlers.
Secure protocols: By default, your website should use a HTTPS version.
Mobile optimization: Google's mobile-first indexing is a result of the fact that most users now access their sites via mobile devices. Optimize your site to make it more user-friendly.

Your rankings are heavily influenced by the attention to detail at the backend of your website. Perform a technical SEO audit in order to optimize your website.

On-Page SEO

Different on-page changes make your content easier to read and more appealing to algorithms. You can optimize your pages using:

Use of keywords in titles and headings
Writing a captivating meta description
Include images and optimize them with descriptive alt texts
Links to related pages on your website

Do not forget to implement these features in older posts. This can make a page that has few visitors become more popular.

Backlinks

Backlinks are hyperlinks from other websites that point to your content. These links are important for SEO in SaaS, because the ranking algorithms consider them to be a sign that your content is authoritative.

It's not easy to get them. You'll need to be patient and play the long game of content marketing.

You will gain more traffic and visibility when you create content that is valuable, engaging, and shareable. As more people share your content, the number of backlinks will increase.

Ahrefs, an SEO brand with a wealth of experience in link building, has some tips for you.

High-Value lead magnets

How can you begin the relationship sooner, since most of your customers will do their research before they contact you? Create lead magnets that are irresistible!

Lead magnets are valuable content you provide in exchange for the contact information of a potential client. Lead magnets need to be useful and help the audience achieve something in order for them to work well with SEO.

Lead magnets that work are actionable and specific, but they still leave customers wanting more. Lead magnets can include:

Checklists in PDF to help you manage a difficult or complex problem
Demo or explainer videos can help people connect visually with your brand, people and products by providing important information.
Whitepapers and ebooks that highlight your expertise on specific topics

Incorporate lead magnets into your content creation process.

Get a quick boost to your SaaS SEO performance

This list is comprehensive and contains many important tips to help you achieve your goals. Help is close at hand, even though the list of essentials can seem overwhelming.

When you are ready to improve your SaaS SEO strategy, check out Marketing Insider Group’s Content Builder Services. Contact us for a free consultation and start optimizing SEO today!

The complete SEO Checklist for SaaS Companies was first published by Marketing Insider Group.

Frequently Asked Questions

What is the role of marketing in a business strategy?

Every business strategy must include marketing. Without marketing, there would be no way to tell the world what your company does. Marketing without sales would be pointless. Marketing is essential to any business plan.

Marketing is important, but not everyone gets it. Marketing is often seen as a matter of spending money on advertising campaigns. Marketing encompasses much more than this. Marketing covers everything you do for your company to be recognized and respected in the marketplace.

Think about how you want your customers to perceive you. How will my customers see me? How should my world perceive me?

If you don’t know the answers to these questions, you probably haven’t considered marketing.

What should I budget on my first digital marketing campaign for?

It depends on the type of campaign you plan to launch. Your first campaign may cost you between $50 and $100.

You can purchase advertising space on search engines like Google and Bing to get started. These ads cost approximately $10 per click.

Banner ads can be placed anywhere on your website that you own. This will help you attract new visitors and bring them back to your site.

You can also hire a freelancer to design some banners for you. Freelancers typically charge between $20 and $30 per hour.

Once you have created your first advertisement, you can start tracking results. You can find many free analytics software on the internet.

It is also possible to track data manually. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)

After collecting this data, you can determine whether your campaign was successful.

You can always try other methods until you find the one that works.

What is the difference in marketing and advertising?

Advertising is a type of communication that promotes products and brands. Advertising usually has a clear call to action, such as “Buy now!” You can also click here.

Marketing is another way to communicate the mission, vision and values of your company to potential customers. Marketing helps to build relationships with prospects and customers.

Online sales of shoes can be a great example of marketing. You may use marketing to tell a story about you and what you have to offer. Talk about your philosophy, history, and commitment towards quality. You could also share testimonials from customers who are satisfied with your products. You could even organize an event in which you give away shoes for free to encourage people to visit you website.

Marketing, or telling stories, is in essence about telling stories. Advertising is about selling goods.

How does search engine optimization work?

Search Engine Marketing, also known as SEM (Search Engine Marketing), is a vital component of digital advertising. SEM includes paid advertising, sponsored ads, display ads and paid inclusion. It also includes search engine optimization (SEO), mobile marketing, social media marketing, video advertising, mobile advertising, and other related services.

What are 7 steps in an internet marketing strategy plan?

Internet marketing strategies allow businesses to achieve their business goals by using online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step is critical for effective internet marketing, and should always be done.

Planning – This step involves identifying and developing a strategy for reaching your target audience. Consider who might purchase your product/service.
Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It provides valuable insight into consumer behavior, trends, and other information.
The first step in implementing your campaign is to select a platform (e.g. Facebook), and then determine where to place your ads. Once you've chosen your platforms, ensure they're set up correctly. Decide whether to spend money on advertising or pay per-click.
Monitoring – Monitor your progress to ensure that you are able to see the results of your efforts. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
This allows you compare results to benchmarks as well as previous performance levels. This step will help you to identify areas that are underperforming.
Optimization – Optimizing a site is making changes that increase its effectiveness in attracting visitors. Your site could be enhanced with new features, or changed in the way that users navigate.
Evaluation – Evaluating your progress lets you see how well your campaign performs. Do you see any areas for improvement? If not, then you may have reached your goal. If there are still problems that need to be addressed, you will need to reevaluate.

Is there any risk associated with digital marketing

Yes, digital marketing has its risks.

To protect your online reputation, it is important to be cautious with what you post on social networking sites.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to Protect your Online Reputation

Be careful about what you share on social networks
Make Sure All Content Is Original and Doesn't Infringe Any Other Person's Intellectual Property Rights
Monitor Your Brand Image
Use strong passwords
Don't share personal details without authorisation
Notify Us of Any Unauthorized Activity immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never divulge your Social Security Number
Stay up-to-date with the most recent news
Avoid Scams
Choose A Secure Password
Always Check For Updates
Don't share too much information
Pay attention when you give out credit card numbers
Avoid sending money by E-Mail
Look out for fake websites
Bad reviews can be a big problem for your business
You should regularly check your credit reports
Keep an eye on your privacy settings
Ask Someone Who Knows You Well Before Sharing Something

What are the main types?

Marketing is the act or communication of ideas, values and messages to consumers. Advertising and marketing are often interchangeable these days. But in reality, marketing involves more than just advertising. Marketing can include all communication methods that promote or market a product, service, or idea.

Three key components of marketing are branding, promotion and distribution. How a company is identified to its target audience is called branding. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is how you get your message across to your target audience. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.

Statistics

A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)

External Links

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software – Free

youtube.com

YouTube

influencermarketinghub.com

The State of Influencer Marketing 2021: Benchmark Report

moz.com

SEO Learning Center, Moz

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz

How To

Online Marketing Tips and Tricks from Top Brands

When creating content for online marketing, ensure it's relevant to your audience. If your audience doesn't care about your product or service, why would they care about your blog posts?

For example, if your website is about fashion accessories, make sure your content is related to fashion accessories. Not general web design tips.

Promote your business using social media platforms, such as Facebook, Twitter or LinkedIn. Businesses can use social media platforms to communicate with customers and share information.

The social media platforms also offer a great opportunity for clients to connect with each other.

Make content that is engaging and encourages users to share it with their friends. Shared content increases your site's visibility and traffic.

Regular updates keep your content relevant. It's better to post once a week or daily than every month.

Posted content tends to get more engagement, as readers expect to see new content.

You can include links in your content that link back to your homepage. This helps visitors find additional resources on your site.

Mobile-friendly content is essential. Mobile devices now outnumber desktop computers. Recent surveys show that more than 50% of internet users access websites using their smartphones.

To ensure that your content is well-viewed on smaller screens, test it on different smartphone and tablet browsers. It is obvious that any website developer or owner should adopt the mobile-first strategy.

It's not just about aesthetics, either. Mobile websites are more likely than desktop sites to convert well. Not only are they easier to navigate, but they also tend to load faster because of the smaller size of the site.

Your audience will value your content.

————————————————————————————————————————————–

By: Michael Brenner
Title: The Complete SEO Checklist for SaaS Companies
Sourced From: marketinginsidergroup.com/content-marketing/the-complete-seo-checklist-for-saas-companies/
Published Date: Wed, 03 May 2023 13:00:55 +0000

How to use the hero’s journey in content marketing: A good story can go a very long way

By Peter

Content marketing's transformation by AI is exciting and disconcerting. Many content marketers are overwhelmed by OpenAI, new content tools, and best practices. Staying grounded in the content foundations will help us to move forward despite the uncertainty we feel about our profession.

Content foundations include artifacts such as buyer profiles, data on industry and competitors, data on search keywords, data about content performance, and key messages. These facts and data are essential to building an effective content strategy.

Facts alone will not convince companies to spend a lot of money on software, consulting services or other high-value products. People are the foundation of companies. They have emotions and desires.

Storytelling is another important brick to your content foundation.

The Hero's Journey Framework creates powerful business stories

Dr. Jennifer Aaker is a Stanford professor and behavioral scientist who has written a book. She says that stories are remembered 22 times better than just facts.

You can sometimes find the narrative in the messages that your marketing team has developed. This messaging is usually short, bulleted and factual. There is no urgency or intrigue that would encourage buyers to act and imagine a better tomorrow.

A narrative is a story that includes a plot, characters and conflict. The Hero's Journey can be found in both contemporary and traditional stories. Joseph Campbell, a renowned mystologist, first introduced the concept of the Hero's Journey in his book, "The Hero with a Thousand Faces." Campbell outlines 17 distinct stages, beginning with the "Call to Adventure," and ending with the "Freedom to Live." Campbell’s structure can also be simplified into 3 acts:

Departure A mentor helps the hero prepare for an unknown journey.
InitiationEnemies test the hero’s new abilities and knowledge in a series trials.
Return The hero receives his reward, and then begins the journey back to the familiar world.

Image Source

Harry Potter is a modern-day hero's story. As Harry enters the wizardry world, he faces a series of challenges and tests. He learns magic, forms bonds with mentors and faces off against enemies, including the dark magician.

A business also has a mission: to solve problems for customers. Or, to put it another way: Businesses are on a mission to help heroes overcome challenges.

This is an example of content marketing in real life, as I mentioned at this article's beginning:

The journey of the AI-generated content is a hero (content marketer). Digital agencies with years of experience (mentors) offer knowledge to help content marketing outwit search engines (enemy), achieving page one rankings (reward ).

Another example of blockchain in action:

A developer (hero), inspired by the 2008 financial crisis, seeks (journey) an alternative to traditional finance (enemy). He meets other developers who are allies and share the same goal. They also provide him with knowledge to help develop blockchain. The banking industry (enemy) spreads false information about blockchain because it threatens its power.

You can tell your entire company's or product's story by adding more details to these short narratives. This story will become the core of all your writing. Each article, podcast, or website should reflect and connect to the story.

Image source: Seed World

Put hero's Journey narratives into action

Consider how this can be beneficial immediately and over the course of your marketing cycle.

Writer Onboarding. As part of the onboarding process, ask new writers to read a narrative. You can also have them read boring keyword analyses, but a compelling story will allow them to understand the business better than buyer survey data. The writers need to know every plot twist so that they can incorporate the story in everything they do.
Employee Buy-in. Bring your story to life with a dramatic reading at the next company meeting, or sales kick-off. The theater is a great way to help employees understand the mission of your company and their role within it. Bonus: Employees who believe in a hero's story will be more willing than others to create content.
Create content.

Create high-quality, emotionally engaging content faster. Your content plan is built on a well-written and detailed narrative. Content is waiting to be created at every fork in your hero's journey, and with each mentor or villain that they meet. Here are some examples:
- Point-of-view articles. Write about the reasons for starting the journey, how to defeat the enemies, and the better life the hero will have if he overcame adversity. You can publish the articles in your blog, or submit them to media outlets as bylined pieces.
- Customer Interviews. Use this narrative as a guide to help you create questions for your customer interviews and encourage them to tell their own story. You will learn why they embarked on their quest, who mentored them and who stood in the way.
- Explainer Video Script. A basic story outline can be a great way to describe your product or service. Engage viewers and educate them by describing the hero (the person who benefits) of your solution, what problem it solves (the trial) and how your product helps your customers (the reward).
- SEO pillar pages. Some of the most popular web pages explain a concept completely, answering all questions. Common questions are about key narrative elements. Who (hero) is using widgets, for example? What are some of the best practices for using widgets (mentors)? What are some of the emerging (journey) alternatives to widgets What are the greatest threats to the widget industry?
- Social media campaign. Illustrations, animations and diagrams are all examples of creative visuals that can be generated by good stories. Create a social media campaign that is based on a story arc and includes creative to make it memorable.

How to start writing a hero’s journey story

In building a strategy for content, facts and data are important. However, they do not inspire business buyers to take action. Stories that include good and bad, struggle and victory, are more motivating.

The Hero's Journey framework is an effective way to create memorable stories that will resonate with your target audience. It may be intimidating to begin with, but you can find many online resources that will help. The Joseph Campbell Foundation's mythological resources database is a good place to begin. You could also take a short course on LinkedIn Learning with Shane Snow, a journalist and cofounder at Contently. You can get advice from professionals like Joshua Reynolds, the founder and CEO at Rob Roy Consulting. He has created more than 100 narratives, both for consumer and business brands. Josh discusses his process in his blog "Harnessing The Power Of Myth In Corporate Narratives: Persuasive Storiestelling Model".

Start with an outline and get input from a few key people. You can then refine the story over time, as you gain more knowledge about your business and customers. Validating the story is also important with customers and leaders who have knowledge of the company, its products and vision.

Your content will be superior to your competitors if you create a compelling narrative. The hero's story helps you go beyond buyer personas to get into the heart of your customers.

The post A good story goes a long way: How to use the hero's journey for content marketing appeared first on Marketing Insider Group.

Frequently Asked Questions

What is the difference of advertising and marketing?

Advertising is a form of communication that promotes products or brands. Advertising has a clear call of action. For example, “Buy now!” or “Click here.”

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing is also a way to establish relationships with potential customers and current customers.

If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. Talk about your philosophy, history, and commitment towards quality. You could also share testimonials from customers who are satisfied with your products. Perhaps you can even hold an event where people are encouraged to visit your website by giving away free shoes.

Marketing is, in short, about telling stories. Advertising is all about selling products.

Why is it so important for your brand to be defined?

Your company can simply call it a brand. A brand can promise certain characteristics and benefits that make your business stand out from its competitors. Your brand is what sets you apart from other companies in the industry.

A brand can give you authority and credibility. Prospective customers immediately recognize your company's logo and trust it to stand behind their products and services. They trust your company because you have earned their respect.

Your brand is also a reflection of your company's culture. If your employees are passionately involved in your brand, then it is probably reflective of your passion for the product or service.

Your brand isn't just words or pictures. Your company must live up to this promise. It is a promise that you will provide value for your customers.

When you set out to develop your brand, you need to consider several factors. First, choose a name that is clear and concise. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. You'd choose DreamSpark Software if you were running a software firm.

Next, decide how you want your brand to be represented. Will you use a recognizable symbol? Will your colors match your corporate identity? Will you use logos

Finally, you'll want to consider how your target audience perceives your brand. Are you friendly and helpful? Are you trustworthy and professional? Are you able to communicate your knowledge and experience?

These are all questions to ask before you build your brand.

Are there risks involved in digital marketing

Yes, digital marketing has its risks.

To protect your online reputation, it is important to be cautious with what you post on social networking sites.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

You also risk losing control over your brand image if your online presence is not monitored closely.

If someone uses your information without permission, you could be at risk of identity theft.

How to Protect your Online Reputation

Be Careful About What You Say On Social Networks
Make Sure All Content Is Original and Doesn't Infringe Any Other Person's Intellectual Property Rights
Monitor your Brand Image
Use Strong Passwords
You should not use personal information without permission
Notify Us of Any Unauthorized Activity immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never Give Out Your Social Security Number
Stay up-to-date with the most recent news
Avoid Scams
Secure Password
Always keep an eye out for new updates
Don't give away too much information
Don't give out your credit card number without being vigilant
Do Not Send Money Through E-Mail
Check For Fake Websites
Remember That Bad Reviews Can Hurt Your Business
Regularly review your credit reports
Be vigilant about your privacy settings
Ask Someone Who Knows You Well Before Sharing Something

What are the four functions of marketing?

Marketing is the art of creating demand and products.

It contains information about an organization's products and values as well as the impact they have on customers' lives.

Marketing also stimulates interest in an offering, builds awareness of the offering, and ultimately drives action (or purchase) in response to an invitation to act.

The four functions of marketing include:

Creating Demand – This includes developing relationships with potential buyers and convincing them that there is value in purchasing your product or service.
Stimulating Interest: This refers to increasing awareness among consumers about your product/service.
Building Awareness – This refers to ensuring that consumers know your product or service and why they might want to buy it.
Driving Action – This means that you ensure that your customers take action after learning about your products or services.

Statistics

Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)

External Links

neilpatel.com

How to Use Search Engine Optimization to Build Your Brand

Marketing Automation: What is it, Examples & Tools [2022]

hubspot.com

YouTube Marketing: Your Ultimate Guide

Chatbot Builder Software Free

influencermarketinghub.com

The State of Influencer marketing 2021: Benchmark report

youtube.com

YouTube

How To

Six Types Of Ecommerce Marketing

How do I market an eCommerce store?

Ecommerce marketing is one of the most challenging marketing tasks. It requires that you understand your customers and their buying processes. You also need to understand how your products and service interact with them. This knowledge will enable you to develop a strategy that helps you reach your goals.

There are six types or eCommerce marketing strategies.

Product Strategy – The first thing you need to do is decide which product you want. There are three main categories. These are physical goods (things), digital products (services), or membership sites. Once you have chosen the category that you wish to work with, it is time to decide whether you want to offer wholesale or retail pricing. Wholesale pricing is when you decide the price at which you will sell your products. Retail pricing means that you charge your customers directly for your products.
Pricing Strategy – Next, figure out how much revenue you would like to make by selling your products. Profit margins, competition and shipping costs are all important factors. Two ways to increase profits are possible when pricing your strategy: reduce your cost per sales and/or increase the volume of your sales.
Promotion Strategy: Now comes what? Your business needs a promotion plan that is most effective. There are many options, such as free shipping, special discount, deals, coupons, or other incentives. If you don't have any promotional ideas yet, try brainstorming some new ones.
Shipping Strategy: After you've determined how to promote the products, think about how to get them to people. Are you shipping via USPS, FedEx or UPS? Do you intend to use a fulfillment facility or do all the work yourself?
Merchandise Management System- The software you use to manage your inventory, track orders or fulfill orders is called the merchandise management system. Depending on your needs and budget, you can choose from a variety of systems.
Customer Service Strategy – Finally, you must create a customer service strategy that is effective for your business. Do you plan to offer phone support or email? Can customers contact you through live chat, social media, or even snail mail?

————————————————————————————————————————————–

By: Ann Smith
Title: How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way
Sourced From: marketinginsidergroup.com/content-marketing/how-to-use-the-heros-journey-for-content-marketing-a-good-story-goes-a-long-way/
Published Date: Mon, 01 May 2023 09:30:47 +0000

Google Penalizes AI-Generated Search Content (And What to Do Instead)

By Peter

CNET, owned by Red Ventures and a technology news site, has quietly published low-quality articles by AI tools since November 2020. They wanted to rank high in Google searches and then monetize the traffic through affiliate links. This could be a very lucrative strategy if it works. CNET would save a lot of money by using AI instead of humans to create content.

You're right. Not quite. This is not the case.

Another issue, which is new in our industry, was that the use of AI by their robo-content creators was kept secretive, with no transparency as to who created it. What we are learning quickly is that when robots instead of humans report on tech news, their content has little authority or trustworthiness – which is a further rebellion against SEO best practices.

We can make assumptions as to how Google will punish CNET if they publish content that is designed to increase their revenue. But the truth is, we don't really know. We're left wondering, with the increasing popularity of AI in the tech world and the transformation of the landscape. Will Google penalize AI generated content?

Quick Takeaways

Google's guidelines emphasize that high-quality content with expertise, authority, and trustworthiness, (E-E.A.T.) is important to rank
Google has released Bard, its AI chatbot. The company supports AI as long as the AI is useful to humans
Transparency about the author of your content is essential to demonstrate authority and trustworthiness
By refining AI generated content with their own expertise and experience, content creators and marketers can use AI to deliver value to audiences

Content creators who use AI can provide high-quality content that is valuable to their readers, while still meeting Google's guidelines.

Google to penalize AI-generated content?

Good question. We don't. Here's why:

There is a great deal of misinformation because AI-generated content is relatively young and gaining popularity. Let's look at what we know.

Google has always been very clear in its love of high-quality content. You can learn more about Google's guidelines, and the latest Helpful Content update here. Google's AI chatbot Bard has been released.

In light of these two factors it is logical that Google would support what many SEO experts have been saying for years: so long as your content provides value to people, the way you get there does not matter. Google still rewards helpful content regardless of who produces it.

Google itself:

Google's ranking system aims to reward high-quality, original content that displays qualities we call E.E.A.T. : expertise, authority, trustworthiness, and experience.

Source : SEO Inc.

This shows that you don't need to be concerned about the why, who, and how behind content creation. It's about using these elements instead to weave authority, trust, expertise and experience into your content.

We also need to remember that Google will penalize content that is not original or generalized – this describes AI-generated content in its natural state. All of this means that the content creator is not what we should be concerned about – but the value that the content delivers.

How to Use AI to Generate Content without Being Punished

Now we know that Google won't penalize you for using AI as part of your writing toolkit. Learning how to use AI properly is the key to success. Your content will be full of:

Experience
Expertise
Authoritativeness
Trustworthiness

Google will value your AI-generated content if you include these qualities in the who?, how?, and why.

Who?

If you want your content to be received well by your audience as well as Google, don't make your readers wonder "who" wrote it. Include bylines to be transparent about the author/s of your content. Don't hesitate to provide background information and areas of expertise.

This really focuses on "authoritativeness and trustworthiness" when it comes to E-E-A.T. It positions your content so that it offers value to readers, and performs well on SERPs.

How?

We recommend that you ask AI to create a baseline of your writing to help you use AI effectively to produce high-quality content.

Image source: ChatGPT

You can then add your own expertise and experience to the generated copy. You can then publish pieces that are authoritative and trustworthy to your readers.

Why?

Google itself says:

"AI can power new levels expression and creativity and serve as a crucial tool to help people to create great content for web."

We need to use AI to provide more value to our audience as marketers, content creators and business leaders. Start by learning:

AI can provide valuable insights based on your experience.
Integrate credible sources in AI-generated content
You can refine AI-generated content by using your unique research and skills.

The better your content performs in the publishing world, the more you use AI to perfect it. AI can be used to serve communities better by transforming AI-generated content.

Create high-quality content today!

Will Google penalize AI generated content? Google does not penalize AI-generated content. On the contrary, it encourages the use of AI as long as the user is committed to producing high-quality content. You can satisfy Google guidelines and your audience by incorporating authority, trustworthiness, expertise and experience into your writing.

Are you prepared to master Google's algorithms? Publishing high-quality content regularly is the best way to get started. Start today by checking our weekly blog service or scheduling a consultation to learn more.

The post Google will penalize AI-generated content created to rank for search (And what to do instead) appeared first on Marketing Insider Group.

Frequently Asked Questions

Is there any risk associated with digital marketing

Yes, there are several risks involved in digital marketing.

Protecting your online reputation is the first thing you should do. Be careful about what and how you speak on social networks.

You must ensure that your content does not infringe any intellectual property rights of others.

If you don't monitor your online presence, you could lose control of your brand image.

Last but not least, identity theft may occur if someone uses your personal details without you being present.

How to Protect Your Online Image

Take care of what you say on social media
Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
Monitor Your Brand Image
Use strong passwords
You should not use personal information without permission
Report any unauthorized activity immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never divulge any Social Security Number
Stay up-to-date with the most recent news
Avoid Scams
Secure Password
Always keep an eye out for new updates
Don't Share Too Much Information
Be Vigilant When Giving Out Credit Card Numbers
Send money via EMail.
Check For Fake Websites
Bad reviews can be a big problem for your business
You should regularly check your credit reports
You Need to Keep an Eye on Your Privacy Settings
Ask someone you know before sharing anything

How much money should I budget for my first digital marketing campaign?

It depends on the type of campaign you plan to launch. The money you spend on your first campaign can range between $50 and $100.

Advertising space can be purchased on search engines such Google and Bing. These ads generally cost about $10 per Click.

Banner ads can be placed at different places on a website that has a website. This will allow you to attract new visitors and keep them coming back to your website.

You can also hire a freelancer for banner design. Freelancers usually charge between $20-$30 per hour.

After creating your first ad for the site, you can track its performance. There are many analytics tools available for free on the Internet.

It is also possible to track data manually. You can also keep track of data manually to gather information about your campaigns.

These data can be used to assess the success of your campaign.

If you don't find one that works, you can experiment with different techniques until you find one.

Which are the five best social media marketing strategies for your business?

Social Media Marketing is an excellent way to market your business online. It is an excellent tool to spread brand awareness and generate leads and sales. Here are five ways social media marketing can help boost your business.

A Facebook Fan Page allows you to interact with customers via Facebook. Upload photos, videos, as well as other files.
Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. Use hashtags to increase visibility.
Upload videos to YouTube – People love watching videos. If they like what they see they might click to visit your site.
Host Live Event – Hosting live events will allow you to meet face to face with potential clients. They can ask about your products and services.
React to Customer Review – Positive reviews will build trust between you and your clients, which in turn will encourage repeat purchases. Make sure to respond quickly to any negative comments.

What are three examples of internet marketing strategies?

Internet Marketing encompasses all activities online that are designed to promote products or services. Internet marketing encompasses email marketing, social networking, search engine optimization, pay-per click advertising (PPC), website design, and pay-per view.

These terms don't necessarily mean that you have to spend money in order to make money. There are many methods to generate income, and you don't have to spend any cash. But, the higher your return, the more you will invest in each option.

Email marketing is one of the most effective forms of internet marketing. This involves sending out emails containing information about your business to potential customers.

Another popular method to advertise is through social media marketing. Social media sites such as Facebook, Twitter, and LinkedIn enable users to share information and interact with friends and family. These sites are a great way for businesses to increase awareness of their products and services, as well as to establish relationships with their clients.

Search Engine Optimization (SEO), which is a technique that increases websites' visibility on major search engines, can be used to boost their visibility. Webmasters have the ability to increase traffic to their sites by improving the quality or quantity of relevant backlinks.

Website design is the art of creating a website that is attractive and functional. Website designers are responsible for creating the design and layout of websites. Website designers make sure that the website is compliant with technical specifications and meets accessibility standards.

Advertisers can bid on keywords that are related to their products and services through Pay Per Click Advertising (PPC). Advertisers earn a commission when someone clicks their ad. PPC ads are usually found at the top and bottom of search results pages.

What are the 4 functions that make up marketing?

Marketing is about creating demand for products, services, and other goods.

It contains information about an organization's products and values as well as the impact they have on customers' lives.

Marketing drives interest in the offering, increases awareness and eventually leads to purchase or action in response to an offer.

Marketing can be divided into four functions.

How to Create Demand – This is about building relationships and convincing potential buyers that your product or company has value.
Stimulating Interest- This involves increasing consumer awareness about your service or product.
Building Awareness – This refers ensuring that customers know about your product or services and are able to decide whether they want to buy them.
Driving Action – This means ensuring that consumers make purchases after becoming aware of your product or services.

What are some direct-marketing examples?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing helps you reach people at home or on the go. It is the best way to reach customers who already prefer your product or services over others.

Know what type of message would be most appealing to your target markets.

Find out what your customer needs, then provide it.

Direct marketing can be used in many ways to promote your company. For example, you could send catalogs to potential customers or advertise in local newspapers.

Another option is to create a unique mailing list of your existing customers. You can easily add new subscribers to your list if you have a good contacts database.

Finally, you can ask your current customers if they'd like to receive promotional materials. Sign up for special offers to receive discounts from some companies.

Statistics

Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)

External Links

moz.com

SEO Learning Center – Moz

[Case Stud] How Moz Ranked #1 in Search Engine Optimization for a High-Volume Keyword In Under 3 Months

statista.com

Statista

Statistics & facts about E-commerce Worldwide

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software – Free

influencermarketinghub.com

The State of Influencer Advertising 2021: Benchmark Research

How To

How can you tell if your branding efforts are working?

Ask your customers. It is the best way of measuring your success. Ask your customers what they think of your brand. What do they like most about your company? What don't they like? What can they do better?

You can also conduct surveys on social media sites like Facebook and Twitter. Just post a question asking your followers to rate your brand. Next, analyze the results to find out which aspects of your brand have been most successful.

Customer reviews are also available. When people are happy with a business, they love to let their opinion be known. Take the time to read these comments and understand what they think about your brand.

Here are some tips to help you improve your brand.

Be consistent. Do not change your marketing materials for every new product. You should keep your message consistent across all channels.
Use multiple channels. You should use email, websites, social media, and other forms of digital communication to promote your brand.
Your customers deserve the best. You must deliver on your promises of free shipping if it is offered. Customers who expect quick delivery may be disappointed.
Remember, your brand is more that a logo. Your company's brand is everything. You should take the time and create a comprehensive image.
Get feedback from customers. You'll be more successful if you listen to your customers sooner.
Test different messages. You might find that one message is more effective than the others. You might have two messages that are very similar, but one receives more responses. Whatever the reason, it's important to track your stats to see which message performs best.
Seek out ways to improve the brand. Are there any areas where you could be doing things differently? Perhaps you could add more videos on your website. Perhaps you could add more customer testimonials to your blog posts.
Create a plan. Once you've established your goals/objectives, you can create a strategy to reach them. This includes setting a timeline for each objective. This also includes setting up milestones that will help you track your progress.
Take note of your results. As soon as you reach your goal, stop measuring. Instead, establish a system to track your progress over time. It will be easy to track your progress towards your goal.
Repeat! Once you have a solid foundation, you will want to build on it. If you are having difficulty keeping up with your current marketing efforts consider hiring someone to help.
Keep your eyes open for the positive. Negative feedback should not be ignored. However, it is important to not dwell on it. Instead, focus on the positive aspects of this feedback and how you can make it work for your brand.
Use technology to your advantage. Technology has given us many tools we didn't even dream of before. So, why not use them to your advantage? For example, you could create a mobile app for your brand.
Be creative. You don't have to be afraid of trying something new. You should think about what you are doing before you do.
Have fun. Marketing is not supposed to be stressful. Marketing is often called “fun marketing”. It's important to enjoy your work.
Know when it's time to stop. You can quit when you feel like you've done everything. However, don't lose heart too soon. Sometimes, it is necessary to stay with something until you reach your desired results.
Keep your consistency in mind. Consistency is key to success. So, invest some time into developing a schedule for your brand.
Be patient. You will take time to build a successful brand. It won't happen overnight.
Keep learning. Marketing is always changing. Keep up-to-date by reading blogs and attending webinars.
Never stop improving. Even after you reach your goal, there are still things you can learn.
Enjoy the journey. Marketing is fun. So, don't let it become a chore.

————————————————————————————————————————————–

By: Lauren Basiura
Title: Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)
Sourced From: marketinginsidergroup.com/content-marketing/google-will-penalize-ai-generated-content-created-to-rank-for-search-and-what-to-do-instead/
Published Date: Tue, 25 Apr 2023 10:00:59 +0000

ClimateTech’s Content Marketing

By Peter

You've probably heard of Prometheus fuels (and perhaps even invested in the stock like we did).

This $1.5 billion American energy company has developed tools that allow it to produce carbon-neutral fuels. It does this by absorbing CO2 and converting it to zero-net-carbon gasoline, jet fuel, diesel and other fuels. This is pretty groundbreaking, right?

They also created one of the most impressive sites we have ever seen. As you're sure to know, the best way to win us over at MIG is with a revolutionary website design and excellent content marketing.

The website of Prometheus Fuels, which won the award for best website in 2021, immediately engages its visitors with an interactive, stylized story about their efforts to turn air into fuel. This example of ClimateTech Content Marketing is particularly impressive because it employs one of the oldest tricks – brand story telling – to engage and connect an audience.

Image Source: Prometheus Fuels

ClimateTech is not the first thing that comes to mind when you think about marketing. To my surprise, Prometheus fuels is not the only company that's paving the path for ClimateTech content marketing. You probably know where this is headed…

This article will explore the right way to market ClimateTech. Here are a few other ClimateTech companies who are bringing content marketing to a new level.

Quick Takeaways

Watershed inspires reductions in CO2 emission by sharing customer stories and news articles
Pachama uses clear and concise CTAs for newsletter signups and donations
Aclima shares news and updates about current events to establish themselves as thought leaders and gain trust from their audience
Bowery's content is divided into subcategories for easy navigation

Impressive ClimateTech Content Marketing

No marketing experience is necessary to benefit from great content marketing. These are some of our favorite ClimateTech companies who have mastered content marketing.

Watershed

Watershed is an emissions reporting platform that uses ClimateTech to measure, reduce, and report emissions. They aim to increase awareness about CO2 production and encourage real reductions.

Watershed is no exception. If you've read one of our articles before, you know how important it is to have a consistent marketing strategy. You'll notice that their blog is committed to publishing weekly content.

Image source: Watershed

Watershed posts content regularly to engage their audience, whether it is a blog, a customer story or a news article. We at MIG know that this is the key to successful content marketing.

Pachama

Pachama, a ClimateTech firm, uses satellites and computer vision to raise funds for reforestation projects and conservation. Pachama's aim is to enhance biodiversity and enrich small communities around the world through these initiatives.

What's the best method to encourage their audience to support these initiatives? Include clear and enticing CTAs (or calls-to action) throughout the website or published content.

Image source: Pachama

Visitors are presented with four options to act after clicking on the Pachama website. We like it when you do!

This is a great example of ClimateTech content marketing, because it provides Pachama's audiences with a direct path to conversion and participation. Site visitors would have a difficult time signing up for their newsletters, making donations or learning more about the company's values without a clear CTA.

Bowery

Bowery is vertical farming. Bowery revolutionizes the food supply by using machine learning, automation, and vision systems to promote eco-friendly plant development.

Bowery's initiative focuses on educating and engaging the target audience with content. To gain their audience's interest, Bowery must first understand them.

Clicking on their blog, it is clear that Bowery's content marketing strategy revolves around creating "high-quality content" that speaks to consumer needs.

Image source: Bowery

Bowery's content has been divided into five subcategories, each of which best represents their respective topics.

All Articles
Company News
In The Kitchen
The Farm
In The World

This allows site visitors to easily navigate between content and be immediately engaged with the information that they are interested in. Great job, Bowery!

Aclima

Aclima, the most advanced platform for air measurements and analyses in the world, is available on Aclima. They aim to protect public health by reducing CO2 emissions and improving air quality.

After navigating their website, we confirm that are taking action. Aclima offers a "newsroom", where they can share industry updates and current events. This not only shows their commitment to positive change but also positions them in the community as a leader.

Image source: Aclima

Reporting on industry news not only helps you inform and engage with your audience, it also allows your team to connect with experts in the industry and decision makers. Sharing relevant news updates with your audience will help you build trust, especially since only 20% Americans receive digital news updates. Aclima has our stamp of approval for content marketing.

Shelf Engine

In the United States alone, food waste amounts to 119 billion pounds per year. This is equivalent to 130 billion meals worth $408 billion. Shelf Engine has taken action to address this problem.

Shelf Engine uses its AI-powered prediction engine to forecast and order highly perishable foods for grocery stores. With this technology, they can help retailers not only save money and time but also reduce food waste.

Shelf Engine has mastered the art of content marketing and is building trust among their target audience through a diverse content portfolio. Check out the following to learn more about the positive impact the company has on retailers, consumers, suppliers and the environment.

Case studies
Infographics
White Papers
Download eBooks
Webinars
Video

Image Source : Shelf Engine

We've said it a thousand times before, but for those in the back we will repeat it: Keeping things fresh by using multiple types of content will keep your audience engaged. Stand out on the web and publish a variety of topics to keep your audience interested.

Ramp Up Your ClimateTech Content Marketing

We are proud of ClimateTech's content marketing. These ClimateTech companies have a positive impact on our world by serving the environment as well as the needs of their audience.

Are you ready to grow your business using content marketing? Publish content to educate and engage your audience. Start today by checking our weekly blog service or scheduling a consultation to learn more.

The first time that Content Marketing for ClimateTech was published on Marketing Insider Group is here.

Frequently Asked Questions

What are 5 marketing concepts you should know?

These are the five marketing concepts:

Branding – A brand is what people think of when they hear your name. It's what people see when they hear your brand name. It is important to have a consistent brand identity across all media.
Positioning – How you position yourself in your market. What are you describing about yourself and why should others care?
Message: This is the message. What is your point What's the point?
Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
Measurability – How can you measure your success?

Are there risks involved in digital marketing

Yes, there are several risks involved in digital marketing.

Protecting your online reputation is the first thing you should do. Be careful about what and how you speak on social networks.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

In addition, you run the risk of losing control over your brand image online if it isn't closely monitored.

Lastly, you may be subject to identity theft if someone uses your details without permission.

How to Protect Your Online Image

Take care of what you say on social media
You must ensure that all content is original and does not infringe on any other person's intellectual property rights
Monitor Your Brand Image
Use strong passwords
It is best to not divulge personal information without consent
Report Any Unauthorized Activity Immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never divulge any Social Security Number
Keep up-to date with the latest news
Stay Away from Scams
Secure Password
Always Check For Updates
Don't give away too much information
Don't give out your credit card number without being vigilant
Don't send money via E-mail
You can check for fake websites
Remember That Bad Reviews Can Hurt Your Business
Regularly check your credit reports
Be vigilant about your privacy settings
Ask someone who knows you well before sharing something

What are the four types of marketing?

Marketing can be divided into four types: Direct Mail, Traditional Advertising, Public Relations, Digital Marketing, and Public Relations. Each goal has a different purpose and should each be used for its intended purpose. You can then combine them to accomplish your goals.

What are some direct-marketing examples?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing helps reach people from anywhere, at any time. It's the best way of communicating with customers who have already selected your product/service over another.

You should know which message will appeal to your target market the most.

The key is to find out what your customer wants and then give it to them.

Direct marketing can be used for many reasons. You could mail catalogs to customers, or place ads in local newspapers.

You could also create a separate mailing list for your customers. With a solid contacts list, you can add new subscribers easily to your list.

You can also ask current customers if you'd like to send them promotional materials. Sign up for special offers to receive discounts from some companies.

Why is it so important to define your brand?

A brand is simply a promise that your company makes to its customers. A brand promises benefits and certain qualities that will distinguish your company from others. Your brand is what differentiates you from others in the same industry.

Your brand will give you authority and credibility. Your logo instantly identifies your company to potential customers. Because you have earned their trust, they will trust you.

Your company's culture is also part of your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.

Your brand isn't just words or pictures. It's a promise that you company will keep. It is your promise to offer value to your customers.

There are several things you should consider when developing your brand. First, choose a name that is clear and concise. Sweet Dreams Bakery, for example, would be a great name for a bakery. You'd choose DreamSpark Software if you were running a software firm.

Next, you'll want to decide how your brand will be represented. Will you use a recognized symbol? Do you choose colors that are consistent with your corporate style? Will you use logos

Finally, consider the perception of your brand by your target audience. Can you project a friendly and helpful image? Do you seem trustworthy and professional? Do you appear knowledgeable and experienced?

These are all the questions that you should answer before building your brand.

How much money should I budget for my first digital marketing campaign?

It depends on which campaign you are planning to launch. Your initial campaign costs between $50 and 100.

You can purchase advertising space on search engines like Google and Bing to get started. These ads typically cost $10 per click.

Banner advertisements can be placed on websites. This will allow you to attract new visitors and keep them coming back to your website.

You may also be able to hire a freelancer who will design your banners. Freelancers usually charge between $20-$30 per hour.

After you've created your first ad you can start tracking the results. There are many analytics tools available for free on the Internet.

Data can also be tracked manually. A spreadsheet can be used to track data about campaigns. It will allow you to record every metric (such clicks, impressions etc.).

You can then determine whether your campaign was a success by collecting these data.

If you don't find one that works, you can experiment with different techniques until you find one.

Statistics

Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

moz.com

SEO Learning Center – Moz

[Case Studies] How Moz ranked #1 for a high-volume Keyword in 3 Months or Less

blog.hubspot.com

21 Examples of Co-Branding Partnerships That Work (And Why They're Effective)

HubSpot Blog

youtube.com

YouTube

statista.com

Statista

Statista

How To

Top 10 Affiliate Marketing Strategies for 2022

Affiliate marketing is one of the most popular online advertising methods marketers use today.

It allows companies without any upfront expenses to promote their products. Affiliates are paid a commission when users buy the advertised products.

There are two types of affiliate programs available: cost-per-sale and performance-based. Performance-based means that an affiliate gets paid after a certain number of sales occur. An affiliate earns a fixed amount per sale regardless of whether or not he sells any product.

We'll be discussing the top 10 best affiliate marketing strategies in 2022. We'll discuss each strategy and give examples of successful campaigns.

#1. 1. Create a brand loyalty program

Brand loyalty programs are becoming increasingly common among eCommerce sites. They enable customers to accumulate points whenever they shop or visit a website.

These points may be used later to receive discounts, rewards, or special deals.

Amazon Prime members have access to exclusive deals, perks and more.

Amazon also has a referral program called Associates. Merchants can refer customers to Amazon through this program and earn a portion of the revenue.

#2. Promoting products using social media

Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are perfect places to advertise products.

Advertisements can be run by companies to directly target buyers. Facebook allows advertisers to target targeted groups of people according to their interests and demographics.

They can also target people who live within a certain distance of a store location.

Twitter is another platform that allows companies to reach targeted audiences quickly. Companies can use Twitter to send out tweets, ask questions and share content.

Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram is not like Twitter in that it doesn't allow companies to send direct messages.

Instead, posts appear automatically on followers' feeds.

Pinterest is yet another social network that allows businesses to connect with customers. These connections may include sharing images, answering customer queries, and asking questions.

#3. #3. Offer Special Discounts for Influencers

Influencer marketing is a powerful tool for growing brand awareness. Brands can work with influencers to offer incentives for them to promote their products.

This partnership may include giving influencers free products to try or review.

However, these partnerships aren't limited to reviewing products. Influencers could also become brand ambassadors.

Brands have the option to hire influencers who can host giveaways, give opinions, answer questions or show off their products.

#4. #4.

Video ads are growing in popularity. People love watching videos online, especially since smartphones and tablets became mainstream.

Advertisers can use video ads for attention and to persuade viewers that they should click on products or links.

YouTube is the largest website where advertisers can place video ads. YouTube allows advertisers to upload short clips of up to 60 seconds.

Google AdWords, another option, allows you to place video ads. Google uses keywords to match ads to relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps allow users to download and play games, listen to music, read books, or watch movies.

People spend hours reading books and listening to music on their phones. They also watch movies on the phone.

Businesses should think about using mobile apps for traffic to their websites.

Apps can be downloaded onto smart devices, such as iPhones, iPads, Android phones, and tablets.

App stores are available for Apple iOS and Google Play as well as Windows Phone, Blackberry OS and Kindle Fire.

#6. #6.

Shopping carts are an effective method for selling physical goods.

Customers can add items to cart, and then proceed to checkout to complete purchase.

Online shopping carts have gained popularity. Many online retailers, such as eBay, allow customers to create accounts and browse product lists.

Other online retailers, such as Amazon, integrate shopping carts into their websites. Customers can choose what items they want to order and pay for them right away.

#7. #7.

A great way to get new customers is through product lines

Companies often send out press releases when they launch a new line.

The release may contain information about the new line's features, pricing, availability, and more.

Once the launch is done, the company can continue to market the new products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel advertising refers to marketing efforts in multiple channels.

Cross-channel Marketing could, for example send emails to your subscribers via email lists and promote products on social networks. You might also run banner ads on search engine engines.

Many companies combine multiple channels in order to increase exposure.

One example is that some companies sell products in brick-and mortar locations. Additionally, they sell their products online.

Companies sometimes use both channels simultaneously in order to increase sales.

#9. #9.

Data analytics helps companies improve business operations and maximize profits. This involves analysing data taken from many sources to determine patterns and trends.

Analytics can spot problems, analyze current practices, forecast future needs and suggest improvements.

Analytics tools are able to gather data from many sources, such as web servers and databases.

These tools are useful for companies who want to understand and learn more about customers.

#10. Increase Customer Satisfaction

Every business should be able to satisfy its customers. If customers feel satisfied, they're more likely to come back for additional services.

A satisfied customer will be more likely to recommend your products.

Satisfied customers are less likely to complain of poor service.

All businesses must improve customer satisfaction.

This is possible by offering outstanding customer support.

Employees should respond promptly to customer inquiries and solve problems effectively.

Offer quick shipping options so customers don’t have to wait too much before receiving their orders.

Also, make sure your website is easy to navigate.

Your site should load quickly and display clear instructions.

Keep in mind that not all customers are created equal.

Customers might require extra help, while others will not need it.

Therefore, you should tailor your customer support policies to suit individual needs.

This ensures that everyone receives outstanding service.

Our guide is available here if your interest lies in starting an affiliate marketing campaign.

This article will cover everything you need to know when starting an affiliate marketing program.

Now that you know how to start an effective affiliate marketing campaign, you can begin building relationships with other bloggers and publishers.

By doing this, you'll gain experience and build credibility.

Then you can use this knowledge to increase your earnings

————————————————————————————————————————————–

By: Lauren Basiura
Title: Content Marketing for ClimateTech
Sourced From: marketinginsidergroup.com/content-marketing/content-marketing-for-climatetech/
Published Date: Tue, 18 Apr 2023 10:00:01 +0000

What are the 4 Ps Of Marketing? How Can They Still Be Relevant?

By Peter

Marketing your company is just as important as regular business operations, and takes as much effort.

Experts developed the four Ps of Marketing over 50 years ago to help budding entrepreneurs.

Is this still possible, given that modern marketing and business are customer-centric? (For instance, customers experience is more important than product or price to companies.)

Examine the four Ps of marketing to discover the elements that still work today.

The Key Takeaways:

The four Ps of marketing are a strategy that has been around for decades. They include product, price and promotion.
These 4 Ps should only be used as a starting point for a marketing strategy.
Smart marketing is more focused on creating a personality and attracting the right people.
Modern marketing demands measuring metrics to determine your return on investments.

The Modern Challenges and the 4 Ps of Marketing

Jerome McCarthy, a marketing professor, defined "marketing mix" as a combination of the four Ps of marketing in 1960. These were product, price and place. These elements are still very useful but we have found new challenges.

1. Product

This may seem obvious, but you must start with something that sells. Many companies overlook the importance of packaging and design when marketing their product.

Your focus should not be on the product you sell, but how it solves customer's problems. Consumers are looking for solutions. This applies double to B2B sales.

Clients find that a unique selling proposition does not suffice. Your preferred customer should feel the right emotions about your product.

2. Price

Although price may seem the easiest of the four Ps of marketing to adjust, it can prove to be difficult for businesses to establish.

The cost of production and the value that your customers receive from the item will still influence the price. Modern technology means that it is impossible to compete on price because of the increased availability of many products.

Your brand's price and discount can say a lot about you, but it also becomes a complex science that is subject to constant economic fluctuations.

3. Place

The next of the four Ps of marketing are place (or distribution). Also, where can you sell and promote your product?

Omnichannel sales and distribution add another layer to the business process. It is now possible to seamlessly combine online and in-person transactions. Modern marketing must match it, according to our experience.

4. Promotion

The heart of the four Ps of marketing is promotion. This element answers the question, "How do you convince customers to purchase your products?"

Old-fashioned thinking said, "Get seven touches in order to get viewers to take action." But today's information landscape is filled with soulless pitching and useless advertising that becomes background noise.

Your advertising models and methods should be based on your best interests. You can promote yourself by entertaining, educating and informing your audience. No more catchphrases or jingles.

Image Source: Expert Programm Management

The 4 Ps of Marketing: What's the Deal?

Your marketing model is wrapped in the 4Ps of marketing. It is simple to use and looks great on a PowerPoint or business planning.

There are many benefits to this model. You can see exactly what your product does and how it matches up with customer needs and wants. However, the model is too internal and focuses on you and your work.

Modern marketing is about adapting to the personality and needs of the purchaser or consumer. This is why you'll see many updated marketing strategies, including the 7 Ps and the 4 Cs as well as the S.A.V.E. system.

The 4 Ps of Marketing are just a quick sketch. They don't provide a complete strategy or method for running a campaign. The 4 Ps of marketing can be considered "part of a complete breakfast", but not the entire meal.

What should you do if the 4Ps framework isn't working for you?

Marketing Mix: More Ps

The 14 Ps are also essential for modern marketing strategies. We've examined these Ps time and again to help our clients create successful campaigns.

People and Purpose

You're just looking to make money and you'll lose everything. Lasting brands have a underlying purpose, passion and motivation that motivates their team to get up in the morning to make a difference and solve problems.

You will know who you are and what kind of people you want to attract if you have a clear purpose. This helps you avoid creating and attracting buyers that are not worth your time.

Now you can market to the right people in the right way. This is far more than what the 4Ps of marketing can do.

Personality and Points of View

You need to have a personality that is compatible with your purpose and attracts the people you want. Did you know that Hydrox cookies were launched before Nabisco Oreos. Oreo was still the dominant brand. Why?

Hydrox remained focused on the purity of its product and its earlier entry into the market. Oreo began to kick butt and take names by talking about how delicious and fun its cookies were. Nabisco even managed to raise the price while still beating the competition.

Image Source: Antenna TV

What is the lesson? To market effectively, you must decide what your personality is and what your point of view is. Marketing is not only smart, but essential.

Pictures and platforms

These are two more refinements of the original strategy. Neil Patel is a brilliant speaker on the 4 Ps in marketing, pointing out that just going after social media does not suffice.

Too many businesses are jumping on to social media platforms to post videos and ads because they don’t want to be left behind. But, before you jump on the bandwagon to post ads and videos on social media platforms, ask yourself: Does my target market actually use this medium?

Do your research and find out where your people live.

It's more important than ever to be visually and interactive. Regardless of the platform you choose, make sure to include educational videos and graphics that will intrigue your audience.

Source: Finances online

Performance and process

These two new Ps solve the greatest problem with traditional 4Ps of marketing: measuring the success of your campaigns. Without proper metrics, it's impossible to know what works.

It's not enough to be happy about a sale cycle that is successful or to mope about a campaign that failed. Learn why you achieved the results that you did, and then repeat or pivot.

We work closely with our clients to share what works and explain why for repeatable results. What has been the result? Millions of hits are delivered each month.

How to excel beyond the 4 Ps in Marketing

Although the 4Ps are technically still relevant, they are only the tip of an iceberg to market effectively. It's harder than ever to cut through the noise, so you need every advantage that you can.

Marketing Insider Group can help you excel beyond the four Ps of marketing. Our team will help you develop a winning marketing strategy to outdo your competitors.

The post What are the 4 Ps in Marketing? And How Do They Still Apply? Marketing Insider Group published the first version of this article.

Frequently Asked Questions

What is search engine marketing?

How does marketing fit into business strategy?

Marketing is an essential part of every business strategy. Without marketing, there would be no way to tell the world what your company does. And without sales, marketing wouldn't matter. Marketing is essential to any business plan.

However, marketing is not something everyone appreciates. Marketing is often viewed as just spending money on advertisements. Marketing goes beyond that. Marketing covers everything you do for your company to be recognized and respected in the marketplace.

Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers see me? How should my world perceive me?

If you don't have the answers, marketing isn't something you've considered.

What are the 7 Steps of Internet Marketing Strategy?

Internet marketing strategies are used for achieving business goals using online media. These seven steps are planning, research and implementation. Monitoring, analysis, optimization, optimization, and evaluation are the key components. Each step is essential for effective internet marketing and should be performed regularly.

Planning – This step involves identifying who your target audience is and creating a plan of how to reach them. It is important to consider who may buy your product or service, and what it costs.
Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. Research also provides valuable insights into trends and consumer behavior.
The first step in implementing your campaign is to select a platform (e.g. Facebook), and then determine where to place your ads. Once you have selected your platforms, make sure that they are correctly set up. Also, consider whether to pay per Click or spend money advertising.
Monitoring – Monitoring ensures you know if your efforts are working. Google Analytics Analytics allows you to track traffic flows, conversions rates, and customer demographics.
This allows you compare results to benchmarks as well as previous performance levels. This step shows you how to improve areas where you are struggling.
Optimization – Optimizing your website means making changes to improve its ability to attract visitors. You can add new features or alter how users navigate through your site.
Evaluation – Evaluate your campaign's performance to see where it is at the moment. Is there room for improvement? If so, you might not have achieved your goal. If you still have issues to resolve, you will need another evaluation.

What are 3 examples of internet marketing?

Internet Marketing refers to all online activities that promote products or services. Internet marketing encompasses email marketing, social networking, search engine optimization, pay-per click advertising (PPC), website design, and pay-per view.

It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many methods to generate income, and you don't have to spend any cash. The better the return on your investment in each method, however, is the greater the potential for income.

The most common form of internet marketing is email marketing. This involves sending emails to potential customers informing them about your company and the latest offers.

Social Media Marketing is another popular way to advertise. Users can share information with their friends and family on social media sites like Facebook, Twitter, or LinkedIn. Businesses also have the opportunity to reach out to their customers and raise awareness about their products and services through these sites.

Search Engine Optimization (SEO) is a technique used to improve the visibility of websites within major search engines. Webmasters can increase traffic to their websites by increasing the quantity and quality of relevant backlinks.

Website design is the art and science of designing websites that are attractive and work well. Website designers are responsible for creating the design and layout of websites. Website designers ensure that websites meet accessibility standards and comply with technical specifications.

Pay Per Click Advertising (PPC) is advertising where advertisers bid on keywords related to their products or services. Advertisers pay when someone clicks on their ad. PPC ads typically appear at the bottom or top of search result pages.

Statistics

From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)

External Links

neilpatel.com

How to use SEO to build your brand

Marketing Automation: Examples & Tools [2022]

statista.com

TikTok quarterly first-time installs in 2021

Statista

influencermarketinghub.com

The State of Influencer Advertising 2021: Benchmark Research

youtube.com

YouTube

How To

20 Advanced Affiliate Marketing Strategies to Try in 2022

If you want to make money online, affiliate marketing may be one of the best ways to do so. Affiliate marketing is also one of the easiest ways to start because you need to sign up for an affiliate network such as ShareASale or Commission Junction and then place links on a website or blog. If someone makes a purchase through one of the links, you will be paid a commission.

Here are 20 affiliate marketing strategies to try in 2022:

Create a Content Calendar
Google Adwords
Start your podcast
Join A Blogging Network
Register Your Email Address
Earn Cash for Reviews
Be an Influencer
Offer Free Trials
Launch A Membership Site
Amazon: Buy Products
Write Articles
Start a YouTube Channel
Host Events
Develop A Mobile App
Promote Your Business Online
Run Facebook Ads
Get a Twitter Account
Increase Instagram followers
Be transparent with your customers
Earn More Money In The Long Term

————————————————————————————————————————————–

By: Giana Reno
Title: What Are the 4 Ps of Marketing, and How Are They Still Relevant?
Sourced From: marketinginsidergroup.com/marketing-strategy/what-are-the-4-ps-of-marketing-and-how-are-they-still-relevant/
Published Date: Thu, 13 Apr 2023 10:00:43 +0000

Where did your website traffic originate? Top Web Traffic Sources

By Peter

Companies that want to convert and attract new customers need digital marketing. However, nearly half of companies (45%) do not know their ROI. Why? They don't keep track of the sources of their website traffic and leads. This can lead to misallocations of resources and misunderstandings about how buyers navigate the internet.

They are likely investing time, money and effort in marketing channels such as social media and paid searches that don't produce traffic, leads, or ROI.

This is something I've seen so many times: A founder launches a product, creates a website and hires a sales team. Then, he hires a social media intern. Because all the kids these days are on the 'gram! They can also hire a media agency to display banner ads.

Our blog readers know that I love to tell you that banners have 99 problems, and a click isn't one!

We recently conducted extensive research to find out where marketing budgets, time and effort are most effective. What are the top traffic sources and leads to your website? How have these sources changed over time and between B2B & B2C industries?

We found that Organic Search is still the most important source of traffic and leads to most companies. Companies that invest in content marketing to increase organic traffic see higher conversion rates and ROI.

Content marketing is not only cheaper to do, but it also has compounding benefits over time, establishes brand authority and attracts buyers who are truly interested in what your company offers.

Paid search is another option. Paid search has its advantages, including the faster results. However, you will need to pay more for those results if you plan on maintaining them over time. Not to mention the fact that 94% of searchers skip the ads in favor of the organic results.

Highlights from the Website Traffic Sources report:

More than 60% of all web traffic comes from organic search
67% of top blogs' traffic comes from organic search
Over 90% of website traffic comes from "organic" sources (Search plus Referral plus direct traffic).
Payed search, email and social media accounts for less than 10%
B2B and B2C sector web traffic sources are very similar (which is a bit surprising, right?).

This guide will share our full research findings as well as the two key ways to maximize your content marketing ROI across all web traffic sources. These are tracking site traffic with Google Analytics and creating consistent, high-value material for your target audience.

Let's get started.

What are the Main Web Traffic Sources

Let's first look at top traffic sources that businesses currently use in digital marketing strategies. These are the five main sources that we will analyze in our research:

Direct Visitors can click a link to get to your site, but they will arrive on your site directly.
Organic search – Search engine results pages allow users to click on a site to visit
Social media Web visitors are driven by social media links to a website
Email– Links in direct emails drive traffic
Paid Traffic generated by digital display banner ads or paid search (PPC).

Because users use 10 or more channels to interact and buy from brands, it is best to create a multichannel digital strategy that drives traffic from multiple sources.

We'll be looking deeper into source breakdowns in the next sections. Let's start with the obvious web traffic winner — organic search.

Organic Search: The Web Traffic Winner

We began by analysing organic search traffic to our website and those of our clients. Additionally, we consulted a set of industry-leading research. We found that organic search accounts for over 60% of web traffic (only 66% for MIG clients). This is incredibly consistent and encouraging for content marketers. 62% average for all websites in our larger analysis.

This percentage is further explained by Google, which drives more traffic than any other social media platform combined and accounts for over 90% of all search engine queries.

Let's now take a look at the relative importance of search engine traffic sources in different industries and B2B and B2C segments.

The declining role of social, paid and email traffic

The chart below clearly illustrates that organic search is becoming more important than ever. Since the launch of the internet, we have seen website traffic increase every year. Search engines have seen a rise in popularity (8.5 billion searches per days). This has resulted in a rise in organic, direct and referral traffic. This has led to a decrease in the importance Social, Paid, or Email as a source of traffic and leads. Let's take a look at the data.

Organic contributed 62% to the traffic in 2022 (up from 58% for 2019).
Direct generated 22% website traffic, up from 15% in 2019.
Referral traffic has also increased from 3% to 10% by 2022 (almost three times more important).
Social media fell from 7% to only 2% by 2022
Paid media traffic has also fallen from 10% in 2019 down to 3% by 2022
Email has also dropped from 10% to just 3% in 2019

This doesn't include everything. Conversions are also important. We'll also cover the conversion rates of each source further down.

Top Traffic Sources: B2B vs.B2C

Next, we examined how traffic sources compare between B2B- and B2C. You know that B2B marketing is different from B2C, but when it comes to web traffic, the results were similar.

This surprised me a bit. Is it not surprising that e-commerce and consumer-focused brands get all their new customers via paid media ads and viral social posts? This is a marketing myth.

B2B has a noticeably higher, but still very low, traffic share from search (64% vs. 60%). Both sectors show that organic search outperforms direct traffic by 2-3X, as well as email and social media (which make up only a small percentage of total traffic).

Analyse of Web Traffic Sources by Industry

We were unable to analyze web traffic sources by industry because of the small sample. We turned to SimilarWeb, who analysed 3.25 billion visits across 450,000 domains.

Their findings are consistent with our own research. It is the most popular source of traffic, ranking #1 in all 12 industries that we studied. However, some industries rely more heavily on organic search than others.

Five industries with the highest web traffic from organic search are Medical (87%), Travel (72%), Design & Development (69%), Personal Finance (67%), Food & Recipes (60%). The percentages for all other industries was well above 50% with Crypto at 45%.

At an average 32%, direct traffic ranked second across all industries. After a drop to 25% in the industry Food & Recipes at 25%, Real Estate (42%), Technology (39%), and Crypto (37%) earned the highest direct traffic shares.

Social media accounts for a significant portion of traffic for Fashion & Beauty and Business & Marketing (11% and 18% respectively), but it only accounted to 4% for the rest of the 10 industries. Payed search and email accounted for just 1% of overall traffic.

What about conversion rates for each traffic source?

It was worth looking at conversion rates across different web traffic sources. We found that they generally hover around the digital marketing status-quo of 2.5%, give or take a tenth.

When looking at this data, it is important to keep in mind two important points. With stellar strategies and consistent execution, companies can increase their conversion rates beyond these averages. You don't have to feel that 2.5% is too low.

Second, top web traffic sources generally convert leads at a single-digit percent rate. You should use multiple digital channels to reach your target market to generate as many leads as possible to maintain your pipeline.

Tracking can help you optimize your web traffic sources

This data can give us valuable insight into trends and averages but it is important to understand how your business performs in relation to web traffic sources. Google Analytics and WordPress plugins allow you to automate tracking traffic through your website using tools like Google Analytics.

These tools convert web traffic data into visually-friendly data reports that your marketing team can use for continual refinement and improvement of your strategy based upon target audience behavior.

Semrush is a great tool to show clients and us how content marketing works.

Content is the key to success

The universal key to unlocking traffic from all important sources is great content. It's what engages new audience, builds trust with potential clients, and keeps your visitors coming back after their first visit.

Content is the best! It can be created for one channel like your blog and then repurposed in other places like email and social media.

Your brand's content is what makes it stand out in search results and allows you to offer value to your customers before they make a purchase.

You need a comprehensive content strategy to succeed in today's digital marketing environment. This includes regular publishing (multiple times per day). You're not the only one feeling overwhelmed by this task.

More than 70% of companies outsource their content. An agency can help you achieve the market's highest standards. You can also keep your eyes on the most important thing for your business: serving customers.

Marketing Insider Group's expert writers can provide optimized blog content that is ready to publish every week for a year. To learn more, check out our SEO Blog Writing Service.

The post Where does your website traffic come from? Marketing Insider Group published the first article Top Web Traffic Sources Research.

Frequently Asked Questions

What kind of eCommerce Marketing Strategy Should I Follow?

There are three main types eCommerce marketing:

Direct marketing
Search Engine Optimization (SEO).
Social Media Marketing

Direct marketing refers to sending emails directly towards potential buyers. These emails could contain coupons, discounts, special offers, etc. This marketing strategy aims to build customer loyalty.

Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. When your website appears at the top of search results when people type in keywords related to your product, you'll get more visitors.

Social media marketing involves websites such as Twitter and Facebook, Pinterest, Instagram and YouTube. Connect with your audience. It's easy to set-up and use, and it's effective.

Each of these options has its pros, and cons. For example, SEO requires time and effort, while direct marketing doesn't require much effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. We encourage you to combine multiple marketing channels.

Emails could promote your products. This would help you to rank highly in search engines. Or you could advertise on social media and then link to your site from those pages.

There are many ways to market an eCommerce store. Select the best options for your company and keep them in place over time. Good luck!

What is the role of marketing in a business strategy?

Marketing is an integral part of any business strategy. Marketing is essential to any business strategy. Without it, nobody would be able to know about your company. Marketing would be meaningless without sales. Marketing is essential for any business strategy.

But not everyone understands the importance of marketing. Marketing is often thought to be about advertising campaigns. Marketing is much broader than that. Marketing covers everything you do for your company to be recognized and respected in the marketplace.

When you think about your business, ask these questions: What image am I trying convey? How will my customers view me? How can I best present myself to the world

If you don’t answer these questions you haven’t thought of marketing yet.

What are some examples of direct marketing?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing is a great way to reach people anywhere you are. It's the best way to communicate with customers who have already chosen your product or service over another brand.

You need to understand what message appeals the most to your target market.

Finding out what your customers want is key to delivering it.

Direct marketing can be used in many ways to promote your company. You could mail catalogs to customers, or place ads in local newspapers.

Another option is to create your own mailing list from existing customers. With a solid contacts list, you can add new subscribers easily to your list.

Ask your customers if they would like promotional material. Many companies offer discounts for those who sign up to special offers.

Statistics

81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

influencermarketinghub.com

Benchmark Report: The State of Influencer Market 2021

neilpatel.com

How to Use Search Engine Optimization to Build Your Brand

Marketing Automation: Examples & Tools (2022)

statista.com

Statista

E-commerce worldwide – statistics & facts

moz.com

SEO Learning Center, Moz

[Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz

How To

Top 10 Affiliate Marketing Strategy for 2022

Affiliate marketing is an extremely popular method of online advertising that marketers use today.

It allows companies to promote products without spending any upfront costs. Instead, affiliates pay a commission whenever users purchase the advertised items.

There are two types of affiliate programs available: cost-per-sale and performance-based. Performance-based means an affiliate will be paid once a certain number have been sold. An affiliate earns a fixed amount per sale regardless of whether or not he sells any product.

We will cover the top ten affiliate marketing strategies of 2022 in this article. Each strategy will be explained and illustrated with examples.

#1. Build a Brand Loyalty Program

eCommerce websites are increasingly adopting brand loyalty programs. They enable customers to accumulate points whenever they shop or visit a website.

These points can later be redeemed for discounts, rewards, or special offers.

Amazon Prime members have access to exclusive deals, perks and more.

Amazon also runs a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.

#2. #2. Use social media to promote your products

Perfect places to promote products are social media platforms like Facebook and Twitter.

Potential buyers can be targeted directly by companies through ad campaigns. Facebook, for example, allows advertisers to target certain groups of people based upon their interests and demographics.

They may also target those who live within walking distance to a store.

Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can quickly send tweets to their followers and ask questions.

Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. However, unlike Twitter, Instagram doesn't allow businesses to send direct messages.

Instead, posts appear automatically on followers' feeds.

Pinterest is another social network that allows businesses and customers to connect. These connections may include sharing images, answering customer queries, and asking questions.

#3. #3. Offer Special Discounts for Influencers

Influencer marketing is an effective tool for increasing brand awareness. Brands can work with influencers to offer incentives for them to promote their products.

This partnership often involves giving influencers free products to review or test out.

However, these partnerships aren't limited to reviewing products. Influencers can also become brand ambassadors.

Brands can hire influencers to host giveaways, provide opinions, answer questions, or simply show off their products.

#4. #4.

Video ads are increasingly in demand. People love watching videos online, especially since smartphones and tablets became mainstream.

Advertisers have the option to use video ads to grab attention and persuade viewers click on links to buy products or to advertise.

YouTube is one of the most significant websites where advertisers can place video ads. YouTube allows advertisers to upload short clips of up to 60 seconds.

Google AdWords offers another way to place video advertisements. Google uses keywords in order to match ad placements with relevant searches.

#5. Run Mobile Campaigns

Mobile apps are growing in popularity. Mobile apps can be used to download and watch movies, browse books, listen to music, and even play games.

People spend hours reading books and listening to music on their phones. They also watch movies on the phone.

Mobile apps can be used by businesses to increase traffic to their sites.

Apps are available for download on smart devices like iPhones, iPads and Android phones as well as tablets.

App stores are available on Apple iOS, Google Play and Windows Phone.

#6. Integrate Shopping Carts into Websites

A shopping cart is an efficient way to sell physical products.

Customers can add items directly to their shopping cart.

Online shopping carts have gained popularity. Online retailers such as eBay offer customers the ability to create an account and browse product listings.

Amazon is one of the many online retailers that integrate shopping carts. Customers can choose what items they want to order and pay for them right away.

#7. #7.

You can attract new customers by offering product lines.

When a company launches a new line of products, it usually sends out press releases announcing the news.

This release could include information about the new line's pricing and availability.

Once the launch is complete, the company will be able to continue marketing its new products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel marketing refers marketing efforts across multiple channels.

For example, cross-channel marketing could involve sending emails to subscribers via email lists, promoting products on social networks, and running banner advertisements on search engines.

Companies may combine multiple channels to increase their exposure.

For example, some companies sell products at brick-and-mortar locations. A few companies also sell products online.

Companies sometimes use both channels simultaneously in order to increase sales.

#9. Leverage Data Analytics

Data analytics helps companies improve business operations and maximize profits. This involves analysing data from different sources to identify patterns and trends.

Analytics can spot problems, analyze current practices, forecast future needs and suggest improvements.

Analytics tools can pull data from many sources: web servers, databases, and even applications.

These tools can be used by companies to better understand the behavior of their customers.

#10. #10.

Customer satisfaction is essential for every business. Customers will return to your business if they are satisfied.

A satisfied customer will be more likely to recommend your products.

Satisfied customers are less likely to complain of poor service.

Businesses must increase customer satisfaction.

You can do this by offering exceptional customer support.

Employees must respond quickly to customer inquiries and address issues promptly.

Customers can get their orders quickly by choosing expedited shipping options.

You should also ensure that your website is easy for users to navigate.

Your site should load quickly.

Bear in mind, not all customers can be treated equally

Some customers might need extra assistance, while others won't require much effort.

Your customer support policies should be tailored to each individual's needs.

This ensures that everyone gets excellent service.

If you want to learn how to create an affiliate marketing campaign, check out this guide.

We've covered everything you need to know about starting an affiliate marketing campaign.

Now that you're familiar with the basics of affiliate marketing campaigns, you can begin to establish relationships with other bloggers.

This will give you experience and credibility.

This knowledge can be then used to your advantage and earn

————————————————————————————————————————————–

By: Michael Brenner
Title: Where Does Your Website Traffic Come From? Top Web Traffic Sources Research
Sourced From: marketinginsidergroup.com/content-marketing/top-web-traffic-sources/
Published Date: Mon, 10 Apr 2023 10:00:12 +0000

Does The Skyscraper Technique Still Work?

By Peter

Brian Dean, a SEO expert, created the Skyscraper Technique almost 8 years ago. This new method of gaining organic traffic was reportedly used by Dean to increase his own traffic by 110% within two weeks.

You've been working in SEO for longer than 24 hours and you already know that these are some impressive results. This technique gained significant traction when it first appeared in the digital media.

To be fair, this was in 2015. Both you and I know the digital marketing landscape is rapidly changing. With new innovations like AI and ChatGPT, many are asking, "Does the Skyscraper Technique still work?"

While the simple answer to this question is yes, digital marketing is not easy. This is why we are going deep into the Skyscraper Technique and how to implement it. We will also discuss what it takes for 2023.

Quick Takeaways

The Skyscraper Technique, an SEO strategy that uses top-ranking content and back-linking to increase organic traffic
75% people don't scroll past the first page on Google.
Create high-quality content using easy-to-read formatting. Link-building techniques are used to increase your chances of being ranked
You need to find top-ranking content and improve its quality and promote it to professionals.

You want to increase organic traffic. Skyscraper Technique can be one of the best ways to get relevant links to high-quality content.

What is the Skyscraper Technique?

Skyscraper is a link building strategy that enhances top-ranking content, and replicates backlinks to increase organic traffic.

Imagine looking across Philadelphia and seeing the tallest skyscraper. Because the taller the building, the more attention it attracts. Skyscraper Technique aims to make your content the highest building on the skyline.

If your competitors are building skyscraper content too, make sure that yours is at least a few feet higher. You can create more content, with better structure and greater value. This way your building, I'm referring to your content, gets the most attention.

Image Source: SEO Optimizers

The Skyscraper Technique boils down to:

Find popular content from other websites that have been linked to
Revision and addition to the popular content, then publishing it on your site
Promote your skyscraper content with prospects

The article with the most useful, informative, and well-structured content will be chosen by users. Your skyscraper content will be the most complete if your audience is searching for the answer to their problem.

The Skyscraper Technique is So Powerful

75% of Google users never go beyond the first page. This means that if your content doesn't appear in the first five results, it is unlikely that your target audience will see it.

Image Source:Intergrowth

It is therefore crucial to optimize your content for search engines. You can significantly increase your chances of ranking by following SEO best practices.

Skyscraper Technique is powerful because it immediately puts the best SEO practices into action.

Publishing relevant, high-quality content
Optimize format using page titles, descriptions, or subheadings
Link-building

You can be confident that your content is high-quality by using existing content as a guide. You will increase your ranking and generate more organic traffic if you use easy-to-read formatting.

The Skyscraper Technique: How we Still Know It Works

Because we use a simplified version for almost all of our clients, we know that the Skyscraper Technique works.

We have spent many years researching the best techniques to get the best organic search results. These were the results of our analysis:

Google values content that ranks well. This is the best way to make sure your content ranks. We review ranking content first. We then create a better version for our clients.
Although it may seem that longer is better, consistency has proven to be a better predictor for success than length. We focus on publishing a minimum of one or two articles per week with around 1,000 words.
We are incorporating AI and other changes to Google's algorithm into our content. This allows us to suggest more examples, opinions and stories, as well as emotions, for our clients.

Oberer Homes

Oberer Homes is one client who has succeeded with our method. Their dedication to producing high-quality content was evident after only a few months.

110+ top ranking keywords on Google
Organic search increases by 26%
Increase of 17% in web traffic

[From: How Oberer Homes earned more traffic, rankings, and leads with our content marketing service]

Nutanix

We have also assisted Nutanix, cloud computing specialists, to grow their digital presence over the years by focusing our efforts on sharing authentic, engaging content. Nutanix has gained the following:

Almost 200,000 unique visitors
Views of 365,000+ pages
1000+ Newsletter Subscribers

[From: Nutanix Content hub 'The Forecast’ Wins Awards for Massive Growth]

DivvyHQ

Marketing Insider Group and DivyHQ, a B2B SaaS firm, collaborated to create a content creation strategy that would deliver results. DivvyHQ was able to achieve the following:

Organic traffic increased by 450%
Several hundred email subscribers
Keyword rankings with 2.4x the number of keywords
Dozens upon Dozens of Trials and Qualified Leads

[From: How Content marketing drives traffic and growth for B2B SaaS companies]

Three Steps to Apply the Skyscraper Technique

Are you ready to generate more organic traffic? In just 3 steps, you can use the Skyscraper Technique to generate more organic traffic.

1. Find the Content of the Competitors

When it comes to creating content that is worth re-creating, there are three main points you should consider.

Keywords and topics
Rankings of SERP
Number of backlinks

You must first decide which keywords and topics you want to rank for. Once you have created a list content-worthy keywords using SEO tools and tactics, you can search each topic in Google to find the top five ranking articles.

Image Source Google

This is your competition. Open each page and evaluate its structure and quality. Once you have identified the best pages, use a backlink checker tool to check their backlink profiles.

Image Source: Ahrefs

You can find out how many websites have backlinked to a particular page by using a backlink analyzer. You will want to find the page with most backlinks. This can be used as a guide when creating better content.

2. Create Better Content

You must first assess your competition in order to create better content. You can identify the gaps in each article that ranks high.

Which key information is missing from the report?
Is there any detail missing?
What can be done to improve structure?

Consider the above questions and then create a outline for your superior content. Then, get to work! When writing, keep these things in mind:

More visuals are better. Use infographics, graphs and lists to create interesting graphics.
Freshen up. How can you improve the information, statistics and graphics?
Make your article longer. Give your readers 11 tips if your example article has 10 tips.
Make sure you are clear and understandable. It is a good rule to write at the eighth grade reading level.
Separate it. High-quality content uses a lot white space. To make each section clearer and more readable, use bullet-points, titles and subheadings.

Your post may be longer but it doesn't necessarily mean that it is better. If your content contains relevant, easy-to-read information, you're on the right path.

3. Publishing, Promoting, and Pitching Your Best Content

It's now time to share your skyscraper content with the world. But clicking "publish" is not enough. There are more than 10,000,000 blog posts published each day. This means that your blog content will stand out.

Your email list, LinkedIn and any other access to your industry professionals can be used to promote your content. Reach out to other sites that have previously linked to your content, as well as to those that have linked back to you.

Sending an email to prospects can help you highlight the value of your content. Let recipients know why you have better content and how they can benefit from it.

Learn more about email outreach. You can watch the video below.

Video Source: Ahrefs

Who opens unsolicited emails anymore? Our little secret is here

To promote content for our clients, we use Zemanta, a contextual targeting platform. Zemanta recommends content to your audience when they are already reading it. They are more likely than others to click on similar content because they are already in reading mode.

This approach achieves less than $0.10 CPC and nearly 1% click through rate (CTR). This is almost 100x more than digital display or paid search.

For every dollar that our clients spend, they receive approximately 10 new, relevant and engaged visitors.

Image Source: Business insider

The Skyscraper Technique: Challenges

Each great strategy comes with its own challenges. No pain, no gain, right? However, just because you might encounter roadblocks along your way to success doesn't mean that you won't be able to overcome them.

To overcome the challenges of the Skyscraper Technique, you must be able to see them coming. These are the key to organic traffic growth.

Keyword Research. Link-worthy content is important, but you must not forget the importance keywords. Instead of focusing on a narrow audience, make sure you target keywords that have high search volumes.
Search intent. Do not let your competition's success distract you from search intent. Make sure you understand whether your keyword produces transactional or informational results.
Length. Remember, bigger isn't always better. According to Google's Helpful Content Update the key to ranking content is its quality and not its length. Prior to making your article longer than the competition's, focus on providing readers with what they need.
User Experience. In the same way, remember to consider the user experience. Your audience will share your content more often if they find it user-friendly, which can increase your visibility and organic traffic.
Relevance to the topic. Although it may seem tempting to target highly competitive keywords, it is important that you choose fights you can win. You can then build credibility for your website and gain momentum with your audience before you take on the largest competitors.

It's all about the details that make the Skyscraper Technique work. Although it may be difficult to master the Skyscraper Technique, you can make a difference by being patient and planning your strategy.

Get more organic traffic today

The Skyscraper Technique can be a proven method to increase organic traffic to your website. Your content could be ranked #1 in SERPs by identifying the best-performing content and revising it to a better quality.

Are you ready for ranking? Marketing Insider Group can help. Our experts can help you increase organic traffic by using keywords and quality content. Start today with our weekly blog content service or schedule a consultation to learn more.

Is The Skyscraper Technique Still Effective? Marketing Insider Group published the article first.

Frequently Asked Questions

Why is it important to define your brand?

Your company can simply call it a brand. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is what differentiates you from others in the same industry.

A brand establishes your authority and credibility. Prospective customers immediately recognize your company's logo and trust it to stand behind their products and services. They trust you because you've earned their respect.

Your company's culture also influences your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.

Your brand isn't just words or pictures. Your company must live up to this promise. It's a promise to provide value to your customers.

You need to take into account several things when you are attempting to build your brand. First, choose a name and description that clearly describes your company. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. If you run a software business, however, you would probably choose DreamSpark Software.

Next, you'll want to decide how your brand will be represented. Will you use a recognizable symbol? Will you use colors that match your corporate look? Will you use logos?

Finally, you'll want to consider how your target audience perceives your brand. Do you present yourself as helpful and friendly? Will you appear professional and trustworthy? Will you be able to demonstrate your expertise and knowledge?

These are all important questions you should ask before building your brand.

What's the difference between marketing or advertising?

Advertising is a form or communication that promotes products, brands, and services. Advertising usually has a clear call to action, such as “Buy now!” Or “Click Here.”

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing helps to build relationships with prospects and customers.

For instance, if you sell shoes online, you may use marketing to tell your story about who you are and what you offer. Talk about your values, philosophy, and dedication to quality. You could also share testimonials from customers who are satisfied with your products. For people to come to your website, you could offer them a free pair of shoes.

Marketing is, in short, about telling stories. Advertising is about selling goods.

What are some of the best digital marketing techniques I can do from my home?

Digital marketing is a cost-effective way to reach customers that spend most of their time online. It's also an excellent opportunity to generate leads for your business.

Your brand can be promoted using social media platforms like Facebook and Twitter. You can also use email marketing tools to send emails to potential clients and prospects.

There are many other marketing options that you can use to promote your product or services using digital media.

You should not have any difficulty getting started as long you are able to use these channels effectively.

Statistics

From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)

External Links

youtube.com

YouTube

moz.com

SEO Learning Center – Moz

[Case Stud] How Moz Ranked #1 in Search Engine Optimization for a High-Volume Keyword In Under 3 Months

statista.com

TikTok quarterly first-time installs in 2021

E-commerce worldwide – statistics & facts

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software – Free

How To

Top Brands Offer Online Marketing Tips & Tricks

It's important to ensure your audience is able to understand the content you are creating for online marketing. If your audience doesn’t care about you product or your service, why would they want to read your blog posts?

If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.

As a way to market your business, you can use social media platforms like Facebook, Twitter and LinkedIn. Social media allows businesses to interact with customers and share information.

It's also a great way to get in touch with clients, both current and potential.

Make content that is engaging and encourages users to share it with their friends. Shared content has a tendency to reach more people and increase your site's traffic.

You can keep your content fresh and updated by posting regular updates. Posting daily or weekly is better than posting once a month.

Posted content is more popular because readers expect new content.

Link to your homepage in your content. This will help visitors find other resources on your site.

Make sure your content is mobile-friendly. Mobile devices now outnumber desktop computers. A recent survey found that more than half of internet users now access websites through their smartphones.

It is important to test it on different mobile and tablet browsers in order to ensure that the content appears well on small screens. In conclusion, the mobile-first approach should be a no-brainer for any website owner or developer.

It's not about aesthetics. Mobile websites convert better than desktop ones. Because they are smaller, they can be easier to navigate and load quicker.

Your audience will value your content.

————————————————————————————————————————————–

By: Michael Brenner
Title: Does The Skyscraper Technique Work Anymore?
Sourced From: marketinginsidergroup.com/content-marketing/does-the-skyscraper-technique-work-anymore/
Published Date: Mon, 03 Apr 2023 10:00:22 +0000