Many potential clients ask us why we don't just create content.
Most clients are capable of creating great content. Clients know their customers, their industry and their business. Many are also talented writers. We have often scanned potential clients' websites and discovered that they have published many insightful blog posts.
Hence, why would they hire Marketing Insider Group?
Because writing great content is not enough. You need great content to gain Google's attention and gain visibility with your target audience.
All of this is done for our clients and our writers are at center of it all. They deliver smart content on a large scale without sacrificing quality. Each piece is created with the client's customers in mind and designed to increase traffic, leads, conversions, sales, and revenue.
This article will share the secrets to how our writers create great content and ensure it hits the mark. This guide will provide you with the steps-by-step instructions that you need, whether you are thinking of outsourcing your content creation and wondering how it works.
- When you have multiple projects, templates and outlines can help you to avoid procrastination.
- To get an idea of how to distinguish yours from the rest, you can read all the top-ranked content for your keyword.
- It is best to start with your ideas. The article should be written first. Editing can be done later.
- WordPress and other publishing platforms make it easier to do SEO assessments and final editing.
Five Steps to Success in MIG Content Writing
Step 1: Make your Outlines
Use templates to get you started
Wrapping your head around all the writing projects you have in front of you can be intimidating. This is the step that leads marketers and writers to procrastinate about content production. There's so much to do, where should you begin?
Marketing Insider Group's writers begin with templates and outline to make the writing process easier. Here's how Google Docs works for us:
- Each client receives a folder to keep drafts in progress
- These folders are kept in one large "drafts" folder. Each writer has a separate folder for each client.
- You will find a template document in that folder (pictured below). Simply copy it for every article. Then, move to your right client folder and add the title as well as keywords.
Instead of opening a new document with the dreaded blank page or blinking cursor, you can copy your existing template and then add the basics. You're now technically done with your article.
Marketing Insider Group's Draft Template for Articles
Your outlines should be built
Next, you need to create an outline. You will need to find out what is already available on the first search engine result page (SERP), for your keywords, and how you can improve it.
This requires you to actually read the content and use it to outline your article. This is how it works:
- Google your target keyword as well as your article title
- Every first page result should be opened in a new tab. Many will overlap with keyword and title.
- Every article should be speed-read. For the best articles (which may not necessarily be the most highly-ranked), slow down.
- Noting important information and insights as you go through the content that is available for your keyword.
At this point, your tabs may look a bit crazy — you can open 10-15 tabs at once which makes it overwhelming. However, it is worth reading all the top-ranked content for your keyword at once to get a clearer idea of what you need to cover in your article.
Pro tip: If you are reviewing existing content, you can click on the "Images” tab of the SERP. There you will often find images that have great statistics you can use in your article. These images may lead to higher quality articles than those that were on the SERP.
Once you have read the content related to a keyword, it will be easy to plan how your article should look. You can take the notes that you made while reading and edit them to make an outline of your article. This is where you will want to add your expertise and insights.
Step 2: Create a plan
We recommend that you fill your templates with outlines and outline for all articles on your list before you begin writing.
Here's why: Being able to produce high-quality content and maintain high volumes of content is crucial. You can see which articles take longer or shorter to write, and which are easier for you to manage.
Marketing Insider Group's writers create their outline and list the articles in the order they plan to write them. This list can then be organized into a schedule that you can use to complete all the writing.
You don't have to stick to it, but it is important to do so. You will be more productive if you have a plan and stick to it. Many writers find that this helps them increase their bandwidth and allow them to take on more projects, whether they are writing articles for clients or their passion projects.
Step 3: Write (and don't stop!)
This step will allow you to have completed your outline and templates, as well as your schedule and project order. It's now time to get down to the writing!
Open the outline of your first article. Then, pull up any existing content (yes it all from the first-page SERPs), so you can refer to it as necessary.
Marketing Insider Group writers have one main piece of advice: Write only. After you're done, leave the editing and research to the professionals.
If you have a great idea based on research and knowledge, but need to find a statistic to support it, don't hesitate to search for the stat right away. You can keep your writing flowing by adding a quick note with the "Insert Stat Here" button and highlight it or bold it for later. The same goes for supporting images.
If you feel the need to edit, don't. You don't have to spend an hour editing a paragraph. Instead, you can just write and come back later with a fresh mind.
It's easier to make your articles read as you intended. It's all about getting your ideas across the page.
Step 4: Edit and Finish
After you have finished your first draft, it is possible to go back and improve. Begin by reviewing your content and adding links and statistics. Next, make any necessary edits or rework to the article. Final, go through the article again to ensure it is free from spelling and grammar mistakes.
Step 5: Add internal links and optimize
Optimize your article for SEO. You should start with internal linking. It's best to include at least 4-6 links to other articles you have created within the article. This will create a compounding effect which drives traffic to your content library and improves ranking.
After you have finished linking, make sure to check your article for important SEO points like sentence length and keyword usage. To make final edits, drop your article to WordPress if you are publishing on a platform such as WordPress.
More to you
Writing takes time. There are many ways to make it easy while maintaining a high level of quality. Marketing Insider Group's writers have been able to write for companies of every size and in every industry over the years.
To improve your content strategy, visit our SEO Blog Writing Service. Or schedule a consultation to find out more!
Marketing Insider Group published the post The MIG Content Write Process: Quality Content at Scale.
Frequently Asked Questions
Why is it so important that your brand is defined?
Your company can simply call it a brand. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is the thing that makes you different from other companies within your industry.
A brand establishes your authority and credibility. Prospective customers immediately recognize your company's logo and trust it to stand behind their products and services. Because you have earned their trust, they will trust you.
Your company's culture also influences your brand. Your employees will feel passionate about your brand if they are passionate about your product or services.
Your brand is more that words and photos. Your company must live up to this promise. It is a promise that you will provide value for your customers.
When you set out to develop your brand, you need to consider several factors. First, you want to choose a name that clearly describes what your company does. Sweet Dreams Bakery is a good example of a bakery name. However, if your company is a software one, DreamSpark Software would be the best choice.
Next, consider how your brand will be presented. Will you use a recognized symbol? Are you going to use corporate colors? Are you going to use logos?
Finally, you'll want to consider how your target audience perceives your brand. Can you project a friendly and helpful image? Do you project professionalism and trustworthiness? Are you able to communicate your knowledge and experience?
These are all important questions you should ask before building your brand.
What are the best social media strategies?
Social Media Marketing is an excellent way to market your business online. It's an excellent tool for spreading brand awareness and generating leads and sales. Here are five methods to leverage social media marketing to increase your business.
- Create a Facebook Fanpage – This allows customers to interact directly via Facebook. Upload photos, videos, as well as other files.
- Twitter Promote Your Business – Twitter offers a great way to share information and connect people. Use hashtags to increase visibility.
- Upload videos to YouTube – People love watching videos. If they like what is shown, they may click to visit you website.
- Host Live Event – Hosting live events will allow you to meet face to face with potential clients. They will be able to ask questions about the products and services you offer.
- Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. React quickly to negative comments.
How much money should I budget for my first digital marketing campaign?
It depends on which campaign you are planning to launch. You can spend $50 to $100 on your first campaign.
To get started, you can buy advertising space on search engines such as Google and Bing. These ads typically cost $10 per click.
Banner ads can be placed at different places on a website that has a website. This will help you attract new visitors and bring them back to your site.
You may also be able to hire a freelancer who will design your banners. Freelancers typically charge between $20 and $30 per hour.
Once you have created your ad, it is possible to start tracking your results. There are many analytics tools available for free on the Internet.
Data can also be tracked manually. You can use a spreadsheet to keep track of each metric, such as impressions, clicks, and impressions.
After collecting this data, you can determine whether your campaign was successful.
If that is the case, you can still try different methods to find one that works.
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- SEO Learning Center Moz
- [Case Studies] How Moz ranked #1 for a high-volume Keyword in 3 Months or Less
How can I tell if my branding efforts have been successful?
Ask your customers. This is the best way for you to measure success. Ask them what their opinions are about your brand. What are they most impressed with about your company? What are their biggest complaints? What can you do to improve?
Surveys can be conducted on social media sites such as Facebook and Twitter. Just post a question asking your followers to rate your brand. Next, analyze the results to find out which aspects of your brand have been most successful.
You can also check out customer reviews. Customers love to share their experiences with businesses, whether they are happy or dissatisfied. Read through these comments carefully to understand what people think about your brand.
Here are some tips for improving your brand:
- Be consistent. You shouldn't update your marketing materials each time you introduce a new product. Keep your message the same across all channels.
- You can use multiple channels. Promote your brand using multiple channels, including email, websites, social networks, and other forms digital communication.
- Make sure that you are giving your customers what it is they want. Make sure that you honor your promise of free shipping if you make it available. Customers who expect quick delivery may be disappointed.
- Remember that your brand is more than just a logo. Your company's brand is everything. It is important to take the time necessary to create a cohesive image.
- Get feedback from your customers. You'll be more successful if you listen to your customers sooner.
- Test different messages. You might discover that one message is better than the rest. Or perhaps you have two similar messages and one gets more attention than the other. It doesn't matter what, it is important to monitor your stats and see which message is doing the best.
- Look for ways to improve your brand. Is there a way you could improve your brand? Perhaps you could add more videos on your website. Or maybe you could include more customer testimonials in your blog posts.
- Make a plan. After you have established your goals and objectives, it is time to create a plan for reaching them. This includes establishing a timeline to reach each goal. You should also set milestones so that you can keep track of your progress.
- Measure your results. Stop measuring once you have reached your goal. Instead, establish a system to track your progress over time. It will be easy to track your progress towards your goal.
- Repeat! Continue to build upon the foundation you've created for your brand. If you have difficulty keeping up your current marketing efforts, you might consider hiring someone else.
- Be positive. Negative feedback shouldn't be ignored, but it is not something to dwell on. Focus instead on how you can use this information to improve your brand.
- Utilize technology. Technology has provided many tools that we never imagined before. So, why not use them to your advantage? For example, you could create a mobile app for your brand.
- Think outside the box. You don't have to be afraid of trying something new. It's okay to try something new, but don't forget to think first.
- Have fun. Marketing isn’t supposed to stress you. It's often referred to as “fun marketing.” Enjoy your work.
- Know when to quit. You can quit when you feel like you've done everything. Do not give up too soon. Sometimes you have to stick with it until you achieve the desired outcome.
- Be consistent. Consistency will be your key to success. You should spend some time developing a schedule that will work for your brand.
- Be patient. It takes time to build your brand. It won't happen overnight.
- Keep learning. Marketing is constantly evolving. Keep up-to-date by reading blogs and attending webinars.
- Never stop improving. Even after you reach your goal, there are still things you can learn.
- Enjoy the ride. Marketing is fun. Marketing shouldn't be a chore.
By: Erin McShea
Title: The MIG Content Writing Process: Quality Content at Scale
Sourced From: marketinginsidergroup.com/content-marketing/the-mig-content-writing-process-quality-content-at-scale/
Published Date: Tue, 15 Nov 2022 14:00:52 +0000