Internet Secrets to Affiliate Marketing Business

Latest Information and News About Internet Marketing

  • Home
  • Features
  • Summary
  • Get GrooveFunnels Free Now
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • Pinterest
  • LinkedIn

How to create content customers love to read

By Peter

Are you not getting the results that you expected when you create content? Do you wonder if your content is generating any results? Do you have a brand new content marketing strategy in the works?

If you answered yes to any of these questions, then you are probably curious about how to create content your customers will love.

This is a great question that marketers often don’t ask enough. Is it possible to create content your customers love reading, instead of just creating content to tick a box. They’ll save it and even share it.

It is possible, we have good news.

You need these things to do it:

  • Well-defined goals
  • Deep understanding of your audience
  • Alignment with your buyer journey
  • High shareability and visuals
  • Monitoring performance results
  • Plan to use insights to improve your content

We’ll be covering all the details in this article so you can create content that keeps customers coming back.

Quick Take-Aways

  • Companies can use tools such as the SMART goal framework or buyer personas to help them set goals and understand their target market.
  • To create relevant content for your customers, keyword research and SEO optimization are essential.
  • Customers will receive the best content when they are following the buyer’s journey.
  • Engaging with visual content is exponentially more engaging than text-only content.
  • You can easily share your content using social sharing buttons.
  • To build more content that customers love, brands should evaluate their current content.

Great content is what you need

Your customers are using search engines to find information about your brand, before they actually contact you. 81% of consumers say that brand research begins online. 93% of online experiences start with search. Your content is often the first contact your customers have with your brand.

They might not love it. They’ll most likely look elsewhere if they don’t love it.

Digital marketing is also very crowded. It is not enough to create content to be noticed and to attract new customers. Content must be written well, designed well, high-value and targeted to the right audience. Your content should address the needs of your ideal customers.

This means that you must know how to create content that your audience enjoys. We’ll show you how to get started right away.

How to create content that your customers love

Know your goals

You likely know your business goals, which is a good start. Do you know what your content goals are? Every company has different content goals. While there are common goals, such as higher Google rankings or more organic traffic, they should all be included on your content goals.

However, some goals might be more important than others for certain companies. For B2B companies, lead generation is a priority. Driving direct sales through your website is a top priority for a B2C eCommerce company. Brand awareness is a key goal for a startup.

It is important to understand what is most important for your company in order to ensure that your content aligns with these goals. The SMART goals framework can be used to set specific goals that will keep you accountable and help you drive results.

Source: Image Source

Define your target audience

Who is the audience for which content you are creating? You won’t be able to answer this question and most of your content will seem like a shot in dark. It won’t be clear if it is relevant. There are many tried-and-true methods to identify your target audience and customer. Personas are the most popular and effective way to define your target customer or audience.

You can gain insight into the motivations, needs, and goals of your customer or buyer personas. If done well, they can help you create content that is highly relevant and valuable for your audience. This will ultimately increase your leads and sales.

Do keyword research

Are you confident in your ability to know the needs of your customers? This is a common trap for many brands. You can’t know your customers well enough to be certain about their search needs without actually doing keyword research.

You’ll be amazed at the results of keyword research related to your industry, company and customer. You’ll likely find words and phrases that you already knew were there, but you might also discover surprises you didn’t know about. You’ll find surprises that will open up new opportunities for you to create content your customers will love.

Keyword research has never been easier. To find out which keywords are ranking well for you and to discover new ones that you can add to your strategy, I recommend using the SEMRush and Ahrefs tools.

To give you an idea of the functionality of SEMRush’s keyword search tool, here’s a quick demonstration:

Align content and the buyer journey

Understanding your buyer journey is a key part of a solid content marketing strategy. This alignment is crucial when it comes down to creating content that customers love.

This is why potential customers are seeking different information at every stage of their buyer journey. You risk making them unhappy or worse, causing them to turn to other brands for the information they require.

Your content should be aligned with your buyer journey to ensure that the right information reaches the right audience at exactly the right time. This not only makes users more likely love your content but also makes them more likely take the next step towards becoming a paying client.

This is a great example for buyer journey alignment and detailed content:

Image Source

Visualize it

Visual content can include images, videos, infographics, and any other visual content that enhances your content. It improves content engagement across all channels and is essential if you want your customers to love your content.

Let’s see:

  • Images get 94% more hits than articles without images
  • Images receive 150% more retweets per tweet than posts with text only
  • The average person will spend around 100 minutes per day watching video content this year.

The way that our brains function is also affected by visual content. Visual content accounts for 90% of all information sent to our brains.

img alt=”90% information sent to the brain is visually-based” class=”aligncenter” height=”425″ src=”https://marketinginsidergroup.com/wp-content/uploads/2021/02/Visual-content-10.png” width=”570″/>

Image Source

Visuals don’t have to be complicated to add to your content. Some projects, such as longer infographics, may require the assistance of a design team. You can find images and videos online from trusted sources or make your own using tools like Canva or your iPhone’s camera.

Make it shareable

Content sharing is a joy for people. Online conversations are taking place about all topics and industries. Content is used to spark discussion and to add to the conversation. Engaging content is also a popular way to have fun and share it. Buzzfeed is an excellent example of how sharing fun and casual content can increase brand awareness and drive traffic. Their listicle articles have become a standard in internet culture.

Encourage sharing by first covering topics that interest them (but they already know this) and then making it easy for them to share. You can do this by using social sharing buttons in your blog posts or sharing your blog articles on social media.

Take what is working and build on it

Quick tip: You don’t need to reinvent the wheel in order to create great content that your customers love. Instead, use Google Analytics to track your success, or your data-driven process to measure content performance, to find out what your customers love most.

You will be able to continue creating this type of content once you have learned. You can make more infographics if they love your infographics. It’s time for more content on a topic or author that customers are responding to.

You can also do it the other way. You can identify what is working and what isn’t by monitoring your performance and regularly evaluating your content metrics. You can then make the necessary adjustments in real time to ensure that your content strategy is always fresh and effective.

Great content can increase customer engagement.

It takes experience and time to create content that customers love. Marketing Insider Group’s team of SEO experts and writers can provide you with customized, SEO-driven content every week that will deliver results.

To get started, check out our SEO Blog Writing Service or book a consultation to find out more.

Marketing Insider Group published the article How to Create Content Customers Love to Read.

————————————————————————————————————————————–

By: Michael Brenner
Title: How to Create Content Your Customers Will Love to Read
Sourced From: marketinginsidergroup.com/content-marketing/create-content-customers-love-to-read/
Published Date: Mon, 04 Apr 2022 16:00:00 +0000

Filed Under: Summary

10 Google Sheet Templates For SEO And Content Marketing

By Peter

A Google spreadsheet for content marketing planning is one of most efficient ways to keep your strategy on target.

There are many powerful technology tools available for content marketing. Google sheets is not to be overlooked. Google sheets is a collaborative, free and centralized place that allows you to have complete control over the way you create tracking systems and manage content.

You don’t need to start over if Google sheets is part of your content management system. This article lists some of the most popular templates for SEO and content marketing.

Quick Take-Aways

  • Strategist-oriented templates such as data dashboards or goal trackers will help you keep your content marketing efforts on track.
  • Content calendars are useful for managing content publishing. You can use them for one channel, such as social media, or multiple channels at once.
  • Google sheet templates are also useful for SEO-centric tasks like keyword research, following featured snippets and identifying content gaps.

10 Google Sheet Templates to Help with SEO and Content Marketing

Content Strategy

MIG’s Content Strategy Dashboard

Image Source

Let me start with the tool Marketing Insider Group uses. This Google sheet template was created over time by me to address all the important elements of your content strategy. This template aims to consolidate all your strategic and operational initiatives in one place. This template includes the following sheets:

  • SEO Audit: Find out where you rank in comparison to your competitors for the most important keywords.
  • Metric Benchmarks: Track key KPIs in content marketing before and after content marketing efforts.
  • Idea – Track article idea by keyword, category, or level of priority.
  • Editorial calendar – Keep a detailed publishing schedule, which also includes keywords, CTAs and categories, as well as descriptions of content type.
  • Analytics Dashboard Monthly tracking of key KPI metrics.

Growth Machine’s Wiki Strategy Spreadsheet

Source: Image Source

This template is great for goal tracking. It is a great way to hold your team accountable and keep your efforts focused by setting clear goals and tracking how they progress.

A good goal tracker can help you identify when strategies aren’t working, and when it’s time to pivot or do more of what’s working.

This template comes with three sheets.

  • Goal Tracking: Set your conversion, sales and traffic goals monthly.
  • Article Ideas – List ideas based keyword research using tools such as Ahrefs or SEMRush
  • Track your guest posters to earn backlinks and increase visibility

Builtvisible’s Content Strategy Discovery tool

Image Source

This tool uses data from the most important news and content sites around the globe to help you keep track of what’s hot and to inspire your content niche. The template also includes three sheets.

  • Ideas – Find the most popular content on your topic. This spreadsheet pulls content from Reddit and YouTube as well as sources such Google News, YouTube, Hacker News Yahoo Answers, Data.gov, Reddit, Reddit, Reddit, YouTube, Google News and Hacker News.
  • Source and Place – Find out more about the most influential bloggers and content creators in your field. This information will allow you to make guest posts and other content partnerships.
  • Trending – What is the most popular topic on the internet right now? This helps you to see how your content might connect with current events.

Content calendars

Hubspot Editorial Calendar

Source: Hubspot

Hubspot’s editorial template for calendars is used by over 140,000 marketers. Although it is simple, this template covers all bases. It is useful for tracking deadlines and topics as well as authors, keywords and target audiences.

ClickMinded Editorial Content calendar

Image Source

ClickMinded’s template is perfect for editorial calendaring. It is simple and straightforward, but it works well. It tracks author, topic, channels, keywords, deadlines, authors, and topics.

This template can be used separately from the larger content strategy templates.

Vertex 42 Content Calendar

Image Source: Vertex

The Vertex 42 content calendar template is an excellent option for collaborative teams involved in content creation and publication. It was created by the Excel and Google Sheet experts at Vertex 42. This template provides details about the project status, who is responsible, due dates, priority level, and deadlines.

This template could be the right one for you if content accountability is a top priority. Additional features include multiple calendar views, a hashtag organizer, and more.

Hootsuite Social Media Editorial Calendar

Hootsuite, a popular social media management software program, is a favorite among content marketers. This template is free for everyone to use to plan their social media posts. This template is especially helpful if you have a lot to post on multiple platforms.

Google Sheet tracks your activity by month and week. It also notes the title, author and deadline. This will help you keep your team accountable for posting on time. Hootsuite allows you to schedule your posts automatically so that nothing slips through the cracks.

SEO Strategy

SEO Monitoring Dashboard by Distilled

Source: Image Source

The Distilled SEO monitoring dashboard template covers the most important metrics that you should be tracking. It includes a map of current rankings, rank changes over times, and page CTRs. It is useful because it combines your daily tracking data with long-term KPI metrics. This is the step-by-step, detailed guide to how it works.

Content Gap Finder

Source: Image Source

Content gaps refer to keywords and topics for which your brand isn’t ranking well. This Google Sheet Template can be used in conjunction with Google Search Console to identify content gaps and create new strategies to fill them. It uses Console to find keywords and queries that rank between 20 and 100+. The tool organizes them using CTR data to ensure you pursue the most lucrative opportunities.

Once you have identified the content gaps, you can take action to create more content, update old content, pursue long-tail keywords and refocus your strategy to close them.

Featured Snippet Opportunity Locator

Image Source

To quickly answer questions and provide quick answers, featured snippets are displayed at the top of SERPs. These snippets are especially popular for queries that include question words. They take up half the screen of users after they make a search. This is a great way to increase traffic and give you an edge over your competitors. Your SEO strategy should include a proactive approach to achieving featured snippet positions for search terms related to your brand.

Overthink’s complete guide and Google Sheet template will walk you through the steps of finding featured snippet opportunities.

Take your Content Calendar Template to the next level

Content marketing can be a difficult task. You must be committed to creating great content. While templates can be helpful, sometimes they are not enough. If you can’t do it all, a partner can help you keep your content flowing. We are here to help.

Our SEO Blog Writing Service can help you get more visitors to your website by providing quality content that is consistently published. Get in touch with me to schedule a consultation and receive a PDF copy of my books for free. Get started today to generate more leads and traffic for your business.

Marketing Insider Group’s first post, 10 Google Sheet Templates For SEO and Content Marketing, appeared first on Marketing Insider Group.

————————————————————————————————————————————–

By: Michael Brenner
Title: 10 Google Sheet Templates for SEO and Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/10-google-sheet-templates-for-seo-and-content-marketing/
Published Date: Mon, 07 Feb 2022 11:05:24 +0000

Filed Under: Summary

12 Content Distribution Strategy Strategies to Increase Web Traffic

By Peter

Hubspot claims that Content Marketing is 62% cheaper than traditional marketing. It still takes time to produce. Time is money, they say. Every piece of content you create, photograph, or film should be counted. You can increase your website traffic by using more efficient content distribution strategies.

Average content marketing generates nearly three times as many leads than traditional marketing, so it’s not unreasonable to expect it to do even more. It can, in both quantity and quality.

Optimizing your content distribution strategies will not only increase your web traffic and therefore your leads, but it can also improve your quality leads. Your content will reach more people that need it by using targeted content distribution strategies.

You will have more visitors, and for most of them, qualified prospects. This is a game changer in any industry. Let’s take a look at four of most successful content distribution strategies.

Here are some quick tips:

  • To maximize your ROI, repurpose content
  • For the best reach, target specific customer segments.
  • Keep your customers in mind by providing them with relevant and authoritative content.
  • Use your employees’ enthusiasm and energy to share content that inspires trust within their networks.

Content Promotion vs. How to tell the difference between content promotion and content distribution

It’s crucial to understand how and where you can promote the blog posts or infographics you have sitting on your desktop. You can gather the demographics and behavioral data that you need to reach your audience by conducting a systematic research on them.

Effective content promotion and distribution are key to a successful content marketing campaign. It is not about spending money on great content creators, producing valuable content and sharing it on social networks. A content marketing strategy that succeeds should prioritize the foundation for expanding your content’s reach, exposure and visibility.

Sometimes, the terms content promotion or content distribution can be interchangeably used. Content marketers need to know the difference.

Content promotion refers to the act of making your content available on as many channels and platforms as possible in order for your target audience to find you. Simply put, content promotion is making your content accessible to the public.

Content distribution, on the other hand has more specific goals. Instead of sharing your content and hoping that everyone will engage, you distribute it to targeted communities and individuals where engagement is higher.


(Content Promotion Example).

Content distribution and content promotion are different because of the objectives. Content promotion involves sharing your content with the entire world. Content distribution focuses on targeting only the “high-potential” accounts to maximize conversion rates.


(Content Distribution Example).

Content promotion includes publishing content to your blog, optimizing the content for search engines and sharing it via various social media channels. Content distribution includes sending your content via email newsletters, outreach emails, and SMS messages.

Questions to ask to get content distribution right

You now know the difference between content distribution and promotion. Now you must ask these questions in order to decide where and how you can reach your audience.

What’s your purpose in creating this piece of content?

Each piece of content needs to have a goal. Before any activities can begin, it is important to establish your goals.

Are you looking to get people to visit your online shop, even if they are just browsing? Or do you want them signing up for your newsletter to be notified about future discounts or store events?

Your content sharing strategies will be influenced by your goals. These include where you are promoting, when and how. No matter what your goal, avoid distractions and focus only on the activities that will help you achieve it.

Who would you like to see or read your content?

Identify your target market and understand why you are trying to reach them. Your target audience should be clearly defined. This information is essential to your overall content strategy. Your strategy will not be optimal for the right audience if you don’t have a clear understanding of their needs.

Do you want to reach potential clients or existing customers? Are you hoping to reach millennials with your content? Do you hope their social sharing power will increase brand awareness? Are you trying to reach high-ranking executives and managers responsible for purchasing and business decision making?

You should either create buyer personas or take into consideration the psychographics and demographics of your target audience.


(Buyer Persona Example)

Demographic data

  • Which is their gender and age?
  • Where are they located?
  • Are they married or single? Are they married?
  • What are their jobs?
  • How much do they earn?

Psychographic Data

  • What do they think?
  • What are their goals
  • What are their biggest challenges and pain points?
  • What are their likes and dislikes?

What content does your target audience consume?

Once you have a clear picture of your target audience, it is possible to determine their content consumption habits.

Do they spend more time on their smartphones or their desktop or laptop computers? Are they more drawn to short videos than long articles? What keywords are they using to search for content online?

Be present in the context of your audience and communicate with them using a language they can understand. You can determine how, when, where and why your audience consumes online content, and then plan your content promotion strategies and distribution strategies accordingly.

What time do you want your audience see your content?

Some content is timeless, while some are more time-sensitive. If you create a Christmas piece, your content must reach your audience before the holiday season. It’s crucial to remember that time is critical when creating content such as this.

You can always refer to your buyer persona data again to determine the best way to reach your target audience in time for holiday rush.

12 Tips and Strategies to Improve Content Distribution

Now that you have answered all the relevant questions, the information is now clear. Now you can start to create and implement a content promotion and distribution strategy.

1. Perform a Situational Analysis

This is where the real work begins. Audit your content and all available channels. It is important to identify all platforms, software, and tools that you want to include. Analyze the channels that you have in place to promote and distribute your content.

If you have a blog, Facebook or Twitter page, find out how many subscribers and followers each channel has. Also, check if your audience interacts with your brand through that channel.

Do these channels and tools provide enough support to help you achieve your goals? Do you have the resources and manpower necessary to launch a large-scale promotional campaign across multiple channels?

If you don’t have the budget, determine what you can afford and remove, modify, or add to existing channels. You should review your marketing budget to determine which content strategies are generating the most results.

2. Optimize your Content for Search Engines

SEO can help narrow down your audience. Long-tail keywords are those that people use to search for content. You can use tools such as Ahrefs Keywords Explorer and Semrush Keyword Magic to find keywords that have significant search volumes.

To narrow your search engine ranking and target the right keywords, you should only focus on one or two pillar keywords. Search engines will find your content easier if you focus on just one or two keywords.

It is important to include your keyword on every page. On-page SEO can make your content visible and easier to index and crawl by search engines.

3. Social Networks: Share Your Content

Some of the most popular social networks for content promotion are Facebook, Twitter and Instagram. Post your content on social media channels that are most popular with your target audience.

You can reach your target audience by joining groups and communities. If you are creating content that is specifically targeted at mothers, it would be a smart idea to search for social media channels mothers use to find information. Are they more active on Facebook than they are on Pinterest?

You need to look at your buyer persona again to determine which channels are most relevant to your target audience.

You should link to your blog posts via your social media channels. These posts will most likely appear in the feeds of your followers. You can also repurpose content on channels that target your market.

Let’s take, for instance, that you make boho chic women’s jewelry. Your target market are millennial and Gen Z females.


You have just published a blog article on the legends and history surrounding this month’s birthdaystone. You want to give that content more traction. Therefore, you need to reach people outside of your social media network.

What is your target market?

Most likely on these sites:

  • Instagram: This site has a lot of visual pop and interesting photos. You can stage your jewelry by dressing up in period clothing. Learn more about the stone’s legendary power and include the link in your blog post.
  • BuzzFeed: This online magazine attracts half its readers between 18 and 34 years old. It features newsworthy, quirky stories that appeal to the majority of its audience. To make your blog post more provocative, you can rework it. A great place to start is “Were emeralds responsible for Cleopatra’s powers?” You could explain these to your audience, as many people still believe in gems’ healing and spiritual powers. Make sure to include a disclaimer stating that you are not claiming these powers for your product.
  • Pinterest: This site is a visual bulletin board that showcases one’s favourite things. This site is popular with women and it is a great place for you to display your products. Make sure to link back to your blog post.

B2C companies are likely to have a target market that loves to browse the internet. It’s crucial to find out where your target market is for B2C businesses. You need to promote your content to new and interested audiences, whether you are a B2C company demonstrating your widget on YouTube or a dealer using your blog post to explain why your Chevy needs oil changes.


You will need to reuse content in places that your target market frequents if you are a B2B business. You’ll reach new businesses by providing content that discusses industry developments or that solves difficult problems for them.

You can reuse your content on platforms like LinkedIn, SlideShare (make sure you have professional-looking infographics), Forbes, Inc., and Huffington Post. Try to get your content onto regional B2B platforms if you are unable to access the national publications.

However, one word of caution. Be sure to publish your repurposed content only on the best quality website. If you don’t, your prospects in B2B will think that your products or services aren’t of high quality.

Brent Barnhart, Sprout Social’s founder, advises that you must nurture relationships online and offline regardless of whether you are targeting the B2B market or the B2C. We couldn’t agree with you more.

Organic shares can increase your content reach exponentially. Through industry-related LinkedIn groups, forums and forums, you can expand your online network and reach potential customers in each sector. Meet with industry leaders in person. They’ll be happy to share your content and help you solve their problems.

4. Semi-Automated Social: Unlock the Power of Semi-Automated Social

Automating your posts is a great way to stay efficient and not overwhelm when posting content to social media. However, it is important to adhere to automation etiquette. It is important not to appear robotic; you want your audience to believe there is someone behind this presence.

You have many options to automate your posting. These are great places to begin:

  • Socedo allows you to find relevant leads on Twitter, and then nurture them with automated engagement.
  • Social Jukebox allows users to create collections of social posts that link to their evergreen content. There are rules that allow you to repost them according to your schedule.
  • You can grow your audience with Narrow on autopilot.

These tools allow you to monitor and analyze social media activity, so that you can decide what is most important for your brand.

To track conversations about your delivery methods and reveal your best leads, you can use social media management tools such as Tweetdeck or Hoot.

Keep an eye on social media activity in real-time. Keep your social media accounts active. Relying solely on automation can lead to serious consequences. To get the best results, you will need to experiment with different settings until you find the right balance between automation and manual engagement on social media.

5. Do not forget your employees


Your employees are one of the best ways to spread your content. Your employees are the best way to spread your content. Only a third of people trust brand messaging, and nearly 90% trust recommendations from friends.

Engaging employees at work and encouraging them to share content that will benefit their contacts is a great way to build trust in your products and services.

This is huge, regardless of whether you are primarily B2C- or B2B. This and other content distribution tips will help you increase your web traffic, which will lead to an increase in revenue.

6. Payed distribution channels are worth considering

Paid advertising can now be more targeted than ever. Retargeting ads can be used to give your content a second chance at reaching users who have either searched for your keywords, visited your site, or any other trigger.

You might think that you own a valuable piece of content, and that people shouldn’t pay to see or read it. You’re not paying to make people aware that it exists. It doesn’t matter how amazing your content, if it isn’t seen, it doesn’t exist.

7. Send an email newsletter to current customers and subscribers

Email is a great way of building and maintaining relationships with existing customers and followers. It is also an extremely effective channel for content distribution.

If you have email subscribers, you can repackage content for email and inform your subscribers that new content is available on your blog.

Segment your email list to ensure that you only send content to those subscribers who want it. Personalizing your emails will help you build a relationship. Email marketing is an option to reach your target audience.

Send your blog posts to customers or subscribers that can use them in their day to help run their businesses more efficiently.

Don’t stop there. These people are interested in your products and have become subscribers. Customers have shown an interest in your products and services by purchasing at least one product.

You can reward them with more content that will help them solve their biggest challenges. Include a link at the end of your email to download a whitepaper or e-book which will provide more detail about your blog post. You can also include a YouTube video they can bookmark and return to later.

If you don’t have a goal, you shouldn’t be distributing content to valuable subscribers and customers. You should ensure that your goal is aligned with your business goals and, more importantly, theirs.

Many companies send subscribers every piece they publish on their blogs. This is a mistake. Send only content that is relevant to your subscribers. You risk irritating them by sending irrelevant content to their inbox.

8. Get to know your sources about your content

You will most likely have cited references when creating content, particularly if it is an article or whitepaper.

Reach out to these people and tell them that your article featured their expert advice. This will encourage industry leaders to share and support your content marketing efforts.

9. Reach out to industry leaders

Influencer marketing can be a great way of distributing content. Influencers are known for their niche followers. You should research to find influencers who have audiences similar to your buyer persona. This is your chance to convince these influencers that they are your brand ambassadors, and help you reach your target market.

Influencer marketing is a great way to gain exposure to your target audience and build trust by associating your content or posts with trusted authorities.

10. Reach out to the Most Engaged

The people who are most interested in you are your most engaged customers. Based on the information you have gleaned from the tools, you can target those people who are sending signals of interest. These people can be converted into brand advocates, which will foster low-cost marketing with high returns.

Keep your audience engaged by putting forth your best effort. Provide valuable content consistently and make sure you use a variety of media formats to reach your audience. This includes videos, podcasts, and case studies.

You might also want to look into tools like Intercom that encourage onsite interactions. You can communicate directly with customers via this customer engagement app, whether they are on your website or in mobile apps. This application focuses on two-way communication. You can further nurture your leads by answering customers’ questions in real-time.

It’s important to remember when you interact with anonymous site visitors one-on-one, that they aren’t ready to hear your sales pitch. Keep the conversations light-hearted and helpful. You can make your brand a leader in your industry and offer valuable advice. This will help you keep people coming back, ultimately leading to a sale.

11. Keep Nurturing Your Leads

Are you consistently creating great content and publishing it on your website? Although you are on the right path, your content marketing strategy must include plans to get relevant eyes on those pages.

Your lead generation efforts will depend on the quality of your content. It should be interesting, well-researched, and truly valuable. Your audience should feel empowered to overcome their problems and reach their business goals through the articles, whitepapers, webinars, podcasts, whitepapers, and blog posts you provide. Your content should build trust and make you a reliable and knowledgeable resource.

Even the most targeted content won’t reach the right audience and will not help you move your leads through the sales funnel. B2B buyers often reach 57% of the purchase decision stage before reaching out to a person. It is imperative that you ensure that your content resonates with them at all stages of their buying journey.

Social media posting, triggered emails, and syndicating blog post are all solid ways to start showcasing your content to a large audience. Knowing the basics of ToFu, MoFu, and BoFu will help you decide which content to promote at each stage in the sales funnel. Your content distribution ROI can be greatly improved by learning as much as you can about your target audience.

78% of consumers trust personalized content. Therefore, it is important to gather intelligence about your target audience and ensure that only the best content is delivered to them.

12. Analyze your Results

Your practice must include measuring your marketing ROI. You are likely to mix up your content distribution using social media channels as well as other tactics such SEO, PPC Advertising, and email marketing. It is important to identify which practices are most effective in nurturing your leads. CMOs are feeling more pressure than ever to deliver tangible ROI. It is important that you gather statistics about your success.

Track your site visitors’ referrals, engagement, and conversion. Google Analytics is the best onsite traffic analytics tool. It’s free and covers everything, from reverse funnel visualizations to segmented browsing journeys to demographic data. Its findings can be used to monitor your site traffic and, more importantly, the behavior your referred visitors.

Another useful tool, Leadfeeder, which is integrated into your Google Analytics account can gather detailed information about individual website visitors. Is your content distribution strategy attracting the right leads? Leadfeeder gives you information about the companies that your audience members work at. It also provides insights into your audience’s interests based on how they navigated through your site, and what products, features, or pieces they read.

HotJar is another excellent tool to illustrate user analytics. You can create heat maps to show where users spend the most time, giving you complete access to their behavior. HotJar will create screen recordings that allow you to see exactly what each visitor does on each page. These screen recordings provide insights into three key elements in user behavior: what brought a visitor to your site, what caused him to leave, as well as what persuaded him to take action.

Tracking and analysis are key to quickly identifying areas that need improvement in your content distribution strategy, and sales funnel.

A new distribution strategy is needed for new products

You need to make and distribute content to appeal to new customers if you have a product or service you are developing. Brody Dorland, DivvyHQ’s director of marketing, says that you need to research their needs and pain points.

He points out that finding influencers in a new market can help you jumpstart your content marketing for your target market. You should pay an influencer to create content for your target market if you have the budget. If you are unable to pay an influencer to create content, then find a way for them to do so.

Dorland says that you must not only distribute the content on new channels but that you should also publish content that is targeted at that customer base every week, rather than adding them into one of your existing customer segments.

A personalized, customized content increases trust in new customers by a factor of 78%. Do your research on your buyer personas to ensure you have the right information to help you place smart content and target topics that will keep them moving through the sales funnel.

Strategically Distribute and Create Value

Content marketing plays an increasingly important role in the success of any business. It is crucial for community building, lead nurturing, customer engagement, and other aspects of customer satisfaction. It is important to recognize that quality content is just the beginning of a content marketing strategy. Content distribution is crucial. Use all tools available to you, from social media reach to customer analytics. Increased sales will be possible by gathering as much information as possible on your audience and speaking to them via every channel.

Our Content Builder Service can help you get more traffic to your website with high quality content that is consistently published. Contact me to set up a consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.

Marketing Insider Group published the post 12 Content Distribution Strategies that Will Increase Your Website Traffic.

————————————————————————————————————————————–

By: Michael Brenner
Title: 12 Content Distribution Strategies to Make Your Web Traffic Soar
Sourced From: marketinginsidergroup.com/content-marketing/4-content-distribution-strategies-that-make-web-traffic-soar/
Published Date: Mon, 20 Dec 2021 15:00:36 +0000

Filed Under: Summary

A to Z Guide to Conducting a Content Audit

By Peter

While 82% of businesses will use content marketing in 2021 as part of their overall marketing strategy, only half of them feel their efforts have been successful. Why?

This problem could be attributed to brands focusing too much on creating new content and not assessing what they have published. A content audit is a way for brands to fix this problem.

A content audit can be like giving life to your entire content strategy. This helps you evaluate your current content and make improvements to improve its performance. You can also use the information to discover insights that will help guide your future strategy. Content audits answer important questions like:

  • What content performs best? What can I do to optimize it?
  • What content is performing poorly? What can I do to fix it?
  • Are there any pages on my site that are no longer necessary or relevant?
  • Which topics resonate most with my audience and what are their favorite?
  • What are the gaps and new opportunities in my content?

A content audit can help you identify the root cause of your problems. Even if your content strategy is working, a content audit can help you improve it and make your future strategies more effective.

A content audit is a great idea at any time.

This post will walk you through the steps of performing a content audit. It will optimize your content and help to drive a future strategy that produces even greater results.

Let’s get started.

Quick Take-Aways

  • Content audits improve the performance of existing content, and allow data-informed strategies to create new content.
  • A content audit starts with a comprehensive content inventory.
  • Screaming Frog and SEMRush are content audit tools that can automate processes and give advanced insights.
  • Each asset and each content category should be rated using a predetermined rating system.
  • Without a clearly defined action plan, no content audit can be complete. This plan should include periodic progress evaluations.

Why content audits are important for brands

Let’s start with the basics: What exactly is a content audit and how can you use it to improve your business? Why is it important to include them in your strategy?

Content audits are data-driven evaluations of all content on your site. To help you understand the performance of your content, they use qualitative KPIs (key Performance Indicators). These insights will help you make informed decisions about your content and future marketing activities. They make your content strategy more strategic by providing a comprehensive view of all your content libraries.

This is crucial. Why? You can increase traffic, leads and conversions by simply updating your content. HubSpot for instance, doubled leads generated by historical optimization and increased organic search views of old posts by 106%.

You run the risk of creating content that isn’t helping you achieve your bigger goals, such as subscriptions, conversions and sales, if you don’t conduct content audits.

It is not worth the risk. Although content audits require time and resources, the ROI they deliver when done correctly is well worth it.

This guide will help you complete a content audit.

Set goals

Setting goals for your content audit is an important step in any strategic initiative. Although most companies have the same goals, such as increasing organic traffic or generating new content ideas, brands will have different priorities depending on their brand and the time of their audit.

If your website isn’t performing well, then consolidating webpages and eliminating irrelevant content might be your top priority. Your top priority may be to identify the most relevant topics to your audience if you are launching a blog. You might want to keep identifying gaps and new opportunities if you have done content audits before.

You may also want to achieve the following goals during your content audit:

  • Optimize SEO performance
  • Convert more subscribers or increase conversion rates
  • Increase content sharing
  • Increase SERP rankings for specific topics
  • Refresh existing/evergreen content
  • Get a better understanding of all your content libraries

Whatever your goals may be, the first thing you should do is to identify which are most important for your brand. Prioritize them and then start. You won’t be able to evaluate whether your content audit was successful if you don’t establish goals.

Define metrics

The next step after defining your goals is to determine how you will measure them. This is usually done using the SMART goal approach.

Source: Image Source

You’ll be more accountable if you set goals and define metrics. This will allow you to measure how effective your content audit was.

Let’s take an example as an example. If my primary goal is to generate ideas for future content, then I could make it a SMART goal.

Original goal: To generate new ideas for future content

SMART goal: Create 10 blog titles under each of the 3 primary topics, to be published in the next 6 months.

Now I know exactly what my goal is, and how to determine if I have reached it.

Take stock of all your content

A content inventory is often confused with a content audit. Although taking inventory is only one aspect of an audit, it is the most important. Your content audit is incomplete if you don’t have a complete picture of your content inventory.

Two steps are generally required to take inventory of your content:

Make a spreadsheet listing all content assets

This applies to all content. This includes webpages, blog articles and newsletters. Videos, ebooks, PDFs, and downloadable content. This can be done manually but it is worth looking into tools like Screaming Frog, which can crawl your site and collect content for you.

Here’s an overview of how it works.

Once you have everything collected, you should put it all in one master spreadsheet. I recommend either an Excel Worksheet (or a Google Sheet). This will make it easy to add columns as you do your data analysis.

Your content can be categorized

Next, you need to categorize the content in a way that is valuable to your audience. You don’t have to categorize your content by author name if it is all published under the same author. It’s best to categorize blog content that has multiple authors so that you can determine who is doing well.

You may also wish to categorize content types (e.g. You might also want to categorize by content type (e.g. blog content, videos or webpages), so you can sort and analyse each category using their own data points (more details soon) and/or compare the performance metrics of each category.

Use content auditing tools

The content audit tools improve your audit by automating steps and using technology for insights that are difficult (or very time-consuming) to discover manually.

Screaming Frog is a useful tool for crawling websites and gathering content. We have already covered it. These are just three of the other tools I recommend.

SEMRush Content Audit Tool

The Content Audit Tool by SEMRush allows you to review your entire website and select sections. This tool can be linked to your Google Analytics account and allows you to update, merge or remove content.

Google Analytics

Google Analytics is free. It provides tons of information about organic traffic and user demographics. I highly recommend you use Google Analytics immediately if you don’t already.

Here are some tips to help you get started.

Website Grader

HubSpot’s Website Grader grades your website based on key metrics like SEO, mobile optimization, and traffic. This is a great place for understanding how visitors navigate your website and why they are experiencing certain difficulties.

This is a detailed guide on how to use this tool.

Analyze your data

Your priorities will determine which data points to focus on. However, it is a good rule of thumb that you should analyze as many data points as possible. Although data analysis may seem daunting, it is essential for gaining real value from your audit.

Here are some tips to make it as easy as possible.

Each data point should be added to your master spreadsheet.

Each data point that you are analyzing should have its own column in your spreadsheet. These data points are worth considering:

  • Date last updated
  • Page views
  • Average time per page
  • Word count
  • Social shares
  • Comment
  • Content condition (outdated, evergreen, etc)
  • Image/visual count
  • Mobile friendliness

Make sure you have a uniform rating system for each asset and assign a grade to it

There is no single way to do it, but consistency is the key.

You may not be able to rate all content categories the same. For example, blog posts may be given a high score for visual content that includes 3 or more visuals. Videos are visual content. They don’t require that score. It may be difficult to keep your content consistent across categories, but you should try.

Common methods of grading content are to use a 1-5 scale, or assign A-F letter grades. The metrics that determine the grade can be set.

It takes time and dedication to grade each asset in each category. You can get insights in several ways:

  • To give an asset an overall grade, average its scores across all data points.
  • Compare each category’s scores and average them. Ex: Are your blog posts better than your videos? Which topic is getting more traffic? Are some authors more successful than others?
  • You can make individual notes and comments for each asset to ensure you don’t forget them as you make updates

Your action plan

A simple way to incorporate action planning into your content audit is to assign a clear action for each asset in your spreadsheet.

Take, for example:

  • Keep it as it is
  • Remove – Incorrect or out of date. Website needs to be removed
  • Update – Content that is outdated, poorly SEO’d, or for other reasons must be updated.

However, in most cases, planning action isn’t that easy. It’s important to assign actions to each asset. Marketing and management teams should also look at audit results to gain greater insight and develop future strategies. These strategies could include:

  • Creating more content around a topic or type of content
  • Ideas for new SEO titles
  • To gain deeper insight into a specific topic, you might plan to do additional research.
  • Add new activities to your marketing plan
  • Larger changes to the website structure or UX

Keep your eyes open

It is important to keep your audit accountable long after it is completed. This will allow you to get the best value out of your content audit. A strategy meeting, like the one in the previous section, is a great way to start. It is a good idea also to assign deadlines and team members to each action item, and to schedule regular check-ins to evaluate your progress.

The most important thing is to include content audits in your content marketing strategy. Over time, Google ranking factors, SEO standards and marketing trends change. Statistics and data change. A content audit every year ensures that your content does not become outdated or go out of date. You can also get the best ROI possible on existing content.

Jumpstart your content strategy today

Marketing Insider Group’s Content Builder Services includes a content audit. Our team also includes SEO writers and SEO experts who can provide you with optimized content ready to publish every week for a year or more. ).

You can save time and money by outsourcing your content creation and auditing. This will allow you to concentrate on your core business. To learn more about MIG and how it can help you reach your content marketing goals, schedule a consultation with me.

Marketing Insider Group’s first post was entitled The A to Z Guide to Conducting a Content Audit.

————————————————————————————————————————————–

By: Michael Brenner
Title: The A to Z Guide to Doing a Content Audit
Sourced From: marketinginsidergroup.com/content-marketing/the-a-to-z-guide-to-doing-a-content-audit/
Published Date: Mon, 20 Dec 2021 11:00:10 +0000

Filed Under: Summary

13 Biggest Content Marketing Challenges in 2022

By Peter

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely.

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works!

So we asked our clients to tell us what are the biggest content marketing challenges we help them overcome. And how we help them solve for those challenges.

The insights below represent what we hear from our clients, the content marketing community, and our unique perspective. our goal is that you too can see a way past these challenges. Whether you work with us or not.

The major themes that emerge include tying content marketing efforts to business value, limited resources and internal tensions that hinder the content production process. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

1. Determining Content Marketing ROI

Many marketers are struggling to show the ROI of their content marketing efforts. Marketers from the agency side, for example, shared that some of their clients are wanting to know how many conversions can be attributed to a specific piece of content or channel. Often times these are brands whose digital conversion paths cannot be tracked or analyzed.

To combat this, marketers use a purchase intent model that assigns different weights to customer interactions with a piece of content, but they admit that this model isn’t perfect.

For other marketers, their biggest challenge is tying content to conversions and defining relevant, appropriate metrics to measure and evaluate the impact their content marketing programs make on the business’ bottom line.

Content ROI is subjective and driven by the business mission or objectives of the content marketing program. An integrated approach to measurement yields a value story as opposed to simply tracking activity metrics

Defining your value story requires a methodical approach.

  1. Clearly identify KPIs aligned with business mission.
  2. Identify the metrics that will work as a unit to tell a value story.
  3. Identify the sources of those metrics and pull into a dashboard using connectors.
  4. Create an algorithm that weights each metric in relation to their importance to the “story.”
  5. Analyze performing and non-performing metrics for each KPI on a periodic basis and use to calibrate approach.

Check out this video from a recent marketing keynote speech where I explain this dilemma:

For More:  10 Examples To Prove Content Marketing ROI To Your CEO

2. Video Content Marketing Virality

As my friend Todd Wheatland once said, the only answer to the question on how to make a viral video is STFU! He’s Australian so please forgive his potty mouth. But you gotta admit it’s somewhat true. You can’t just “create” a viral video. But anyone can create quality videos that reach, engage and convert.

But how do we guarantee that these great videos are seen by our target audience? How do we guarantee that the message of the video was viewed? The cost of guaranteeing that messages are seen is becoming increasingly more expensive, and the industry needs to be prepared for the increased cost.

Other marketers are facing time and resource constraints to produce quality videos. Some marketers also struggle with building out a sustainable video content strategy that can product videos which can live and scale across multiple markets.

Read More: How to Grow Your Audience with Video Content Marketing

3. Figuring Out How to Feed the Content Beast

Many brands spend too much of their time worried about creating the perfect piece of content. Or they worry about creating only the kind of content their boss or sales, or product people want (see point #1). The real goal is to create content consistently mapped to the buyer journey.

Buyers are searching online every day. And their search patterns reflect the need for basic education. Exactly the kind of content you are too afraid of publishing because you think your target audience already knows the basics. Or because you don’t realize how many people your target audience has to convince to buy your stuff.

Your content needs to be published frequently, based on your buyer’s journey, and mapped to keywords that relate to your business. That’s why our clients outsource content creation to us: because we provide foundational content that meets buyer needs, and delivers business results.

There are always obstacles to consistent publishing in content marketing. This can be due to a lack of resources, ideas, organization, and more.

The number one goal of content marketing for organizations is to generate more quality leads. They also said this was their biggest challenge.

It’s easy to create a lot of content. It’s very hard to do this at scale and to maintain high quality. Even if you have a good number of resources, keep in mind that without high throughput, you’re always lagging.

Research on blog frequency tells us 11 per month is the “magic” number—can you produce that amount of content on your own? That’s not the only content you’ll be creating—video, social posts, infographics, eBooks, etc. Do you have a “machine” to accomplish this? And how confident are you in its quality?

These are two big questions that content leaders need to ponder. Even the biggest organizations would have trouble with consistency and frequency. But we have a framework that allows us to deliver.

When you engage with us, we’ve already done the topic and keyword research. The content strategy informs voice and tone and considers audience profiles. Then we execute on it by using our own subject matter expert (SME) writers, SEO optimization best practices, and buyer’s journey funnel goals.

Sure, you could go on platforms and hire a freelancer here or there, but fair warning, you’ll likely be disappointed. In most scenarios, the quality won’t be up to your standards, nor will it be relatable to your audience.

For example, we write for a lot of software as a service (SaaS) companies. To write about SaaS subjects requires experience in the industry, a healthy technical aptitude, and the ability to understand how and why customers use the platform. Sorry, you’re not going to find this for $10/hour.

Here’s an approach for making your content resonate deeply at the point of discovery:

  1. Start with an insights process that provides deep understanding, fresh perspective and a honed vision of what will resonate and fulfill a specific need. In our experience, there is no dearth of available background information to inform story ideation and road map development, but typically information is scattered throughout the organization with no systematic way to capture, analyze and apply it
  2. Model the insights process for a specific need and use the results to create a COE methodology for content insights. This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Overlay inputs and create a topic “Venn diagram” to determine topics best suited for brand differentiation and marketplace resonance.
  3. Use results to create a content roadmap. Audit existing content to identify holes and get new content needs into the content production cycle.

Read More: The Ultimate List of Blog Post Ideas for Content Marketers

4. Proving Credibility And Authority

For many marketers, they struggle with finding and establishing a credible and authoritative voice for their brands, and cutting through the noise to capture their target audience’s attention. The financial space, for example, is filled with “experts” offering advice and insights to consumers, which makes it extremely difficult for brands to stand out with their content.

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space.

This is where effective thought leadership comes in. You use your people and their passions and expertise to share what they know with your target audience. The result? Credibility and trust.

Read More:

How to Increase Your Authority with Evergreen Content

What Is Authority And How Can You Build It?

5. Set Your Content Marketing Budgeting

Budget remains one of the top challenges marketers face when it comes to justifying the cost and investment in their content marketing programs.

Many senior leaders want immediate results. Content marketing takes time to show ROI. Finding the budget for content marketing doesn’t need to be as challenging as it sounds: look at the ROI of your marketing campaigns. Chances are most of them don’t have any.

What are you spending on paid search because you don’t rank organically? Shift that budget in to content marketing.

Yes, investment in content is rising with more organizations realizing the value of it. According to HubSpot, 70% of marketers are doing so.

While they understand the importance of content marketing and want to invest, companies often face challenges here. They may have budget limitations that prohibit them from adding to their team.

These limitations may have become more of an issue during the pandemic. Or, they may have the majority of the budget allocated to paid channels to boost content but not focused on actually producing it.

Even when faced with COVID-19, B2B organizations still shifted dollars to content marketing from their advertising spend.

Looking ahead, companies said they would invest the most in content creation. Figuring out how to allocate this well isn’t an easy endeavor, especially if you’re trying to put resources into lots of buckets—writers, SEO strategists, etc.

The Solution: Spend Less, Get More

We’ve got it down to a number: $8,000 a month is all the budget you need to achieve your content marketing objectives. What do you get for that amount of money? A lot, including:

  • Content marketing strategy
  • One year of content ideas
  • SEO: An audit, keyword strategy, and external link building
  • Conversion funnel development
  • Paid promotion

For that investment, we see a 7x return for every dollar spent, which equates to $56K in revenue each month. These results won’t occur overnight or even after 30 or 60 days. Content marketing is a long game, and you must keep doing it.

Brands that invest in us to guide their content marketing will see returns. The returns are tangible metrics such as increased traffic, conversions, and revenue. Content becomes an important tool to attract, engage, nurture, and retain customers. Its value far exceeds filtering these dollars to paid ads only. Those ads only return when they are running. Content returns for as long as it’s live.

Read More: How Much Budget Do You Need for Content Marketing?

6. Approval Processes

Marketers on the agency side shared the same sentiment when it comes to their client approval process being too long. Some stakeholders are wanting to provide input at every step of the content creation process, which creates bottlenecks and delays in production timeline.

At the same time, different teams and organizations within a company all produce content to support various programs and channels they own, and this creates content quality and consistency issues. Marketers are looking to manage and govern their content creation process more efficiently to ensure all content produced is compelling, consistent and effective for their target audience.

For both agency and non-agency marketers, staying timely and relevant with the long, clunky approval processes they need to go through with content creation is one of the biggest challenges that’s keeping them up at night.

Read More: 5 Ways to Provide Better Feedback and Improve the Review & Approval Process

7. Branding

Marketers face various branding challenges when it comes to content marketing. Some struggle with maintaining their brand voice as brands expand their in-house teams and outsource content creation to external agencies and partners.

Others struggle with maintaining their individual brand identities while working under a bigger umbrella brand. The real goal with content marketing and branding is to think of content marketing as the platform to tell your brand story.

Read More: The Best Example of The Value of Storytelling You Will Ever Find

8. Maintaining Volume, Quality, Speed

One of the biggest challenges many marketers share is figuring out how to deliver engaging, compelling content with speed, without compromising on quality and volume. Trying to stay nimble and agile within a large corporate structure also proves to be a big pain point for many marketers.

For marketing a startup, the challenge is mainly time and resources. Regular content publishing is recognized by many startup founders as important, but they don’t have the time.

We always start by looking at the company blog. How often are you publishing? Sre you getting more traffic? Are your keyword rankings improving over time? How often is the competition publishing? Is their content long enough? Good enough?

Then we follow this process:

  1. Start by looking at keywords your audience is using in the buying process and keywords where you can win vs the competition.
  2. Create a list of the content headlines our amazing writing team thinks will resonate with this audience. We also ask them to create a list of things they are interested in writing about. This aligns writers with clients and audiences.
  3. Finally, we ask our clients for feedback and actual ratings of what they want to see published.

From there, we create a calendar of weekly content planned out for the entire year!

Read More: How Weekly Blog Content Solves the Top Challenges

9. Content Management

An Accenture study of over 1,000 marketing executives from 17 countries and 14 industries found that 73% of respondents are spending more than $50 million on content every year.

While 100% of marketing leaders surveyed all agreed that content is vital to the success of their businesses, content overload has become a top challenge for many organizations.

  • 92% said the volume of the content their organizations are producing is higher than it was two years ago, and 83% expect the volume to continue to increase in the next two years.
  • 50% said they currently have more content than they can effectively manage. Individual teams often create messaging and coordinate distribution of content on their own, which leads to organizational silos and program inefficiencies internally.
  • Less than 50% respondents felt they are fully prepared to manage the content they have today. The top three reasons marketing leaders attribute to their unpreparedness are a lack of skilled talent, technologies and clarity in content management and production processes.

The content calendar is the forcing function of every good marketing plan.

10. Strategic Business Alignment

For many brands, there is a lack of alignment in digital strategy and messaging across different platforms, which can hurt the customer experience and content marketing success. Cross-team collaboration becomes a big challenge for marketers when individuals and teams are working in silos and towards different visions and goals.

78% of leaders surveyed by Accenture felt they need better alignment between Marketing and IT teams to improve content marketing success. Marketing is more about digital now and requires technology more than ever before. New technologies are also available for marketers to experiment and innovate their practices in new ways. Another reason why marketers need better marketing and IT alignment is because technology today plays a central role in helping marketers deliver a seamless, compelling customer experience to reach, convert and retain customers.

Organizations create content in a dispersed structure, often resulting in multiple pieces of content being created by multiple areas of the company with little awareness that other content objects existed or were in production. In addition, often no master editorial calendar drives the content creation or amplification process. The lack of a chief content officer or well defined governance process results in no central authority to lead and direct the content creation process.

Only 19% of marketing leaders in the Accenture survey felt they have clear objectives established when creating new content assets. Nearly half of respondents say they do not feel their organizations have an effective content strategy that meets their current and future needs. 53% said they spend more time on the operational details of managing content than on strategically aligning their daily marketing efforts to a bigger picture. This goes to show that many brands have yet developed effective content marketing strategies or invested in the right resources to fully realize content marketing’s potential.

A Semrush study revealed that while 77 percent of organizations have a content strategy, only 9 percent say it’s excellent. The average rating in the survey was 3.5 out of 5. Just having a strategy isn’t good enough. You have to have an effective content marketing strategy. You must consistently execute on it and adjust it when necessary.

Why is that so hard? Many reasons come to mind—stakeholder interference (and not in a good way), there’s no time to be strategic because you’re always in the logistics, and you don’t have expertise in the area.

The data and the reality of what we see every day in the field are true. It comes down to budget, consistency/frequency, and strategy. We’ve developed a proven recipe that resolves these challenges for our clients.

That’s why the content marketing strategies that we create for clients are full of details. It’s not a document full of fluff; it’s one of action. It defines:

  • What content marketing means for your brand
  • The tactics you’ll employ to develop and promote content
  • Content production frequency and workflows
  • Your audience: demographics, motivations, challenges, objections, and more
  • Content clusters, which are the themes all the topics will roll up to
  • Distribution methods
  • What to measure and why

Without an actionable and well-defined strategy, you simply can’t achieve content marketing ROI. The strategy is the guiding light. Without one, you’re in the dark; with an ineffectual one, your light is very dim. The strategy tells you and delivers the path to success.

Further, here are five things that brands should do before beginning to create their content organization, in order to organize their content creation and distribution process:

  1. Map the current nodes of the content eco-system across the entire enterprise. This requires the authority to create a cross-functional view of how content gets produced.
  2. Analyze the map to determine if there is a logical flow and uncover interdependencies between groups that can impact efficiencies and approvals.
  3. Study the delta between current and future state and create a step strategy for breaking down siloes and working cross functionally.
  4. Create a content governance structure that aligns with future state.
  5. Adopt a center of Excellence approach that is both dynamic and inclusive.

Read More: How to Create and Align Your Content with the Buyer Journey

11. Continuous Learning

The ever-changing marketing landscape means marketers need to dedicate themselves to lifelong learning and innovation to reinvent themselves, or risk extinction. Training their teams on the latest marketing practices is another top challenge for many marketers as they are also trying to navigate the learning curve themselves.

12. Content Marketing Promotion

Identifying influencers to help amplify content is another marketing challenge many marketers face with their content marketing efforts.

Creating great content is not enough anymore, you need an effective content promotion strategy to help customers find and see your content.

Read More: 18 Content Promotion Tools for Every Strategy

13. The Biggest Challenge in Content Marketing: Developing a Customer-Centric Mindset

This may sound surprising to some, but convincing brands to put customers first is still a challenge many marketers face when creating content. They need to help brands change their mindset about the value of content and understand that content marketing isn’t the same as advertising. Content marketing is about being helpful and providing real value to customers, by giving them what they want and need at each stage of the customer journey.

If you go to most company websites or read their marketing content, you’ll notice that they do an excellent job of telling you all about the company and telling you all about their products. But they don’t answer the biggest questions their customers might have. In other words, they make the biggest marketing mistake and make it all about themselves and not about the customer.

Almost a decade ago, C.C. Chapman (@cc_chapman) predicted that companies will become better at this when he begged to see “more brands interacting in real time with their customers.”

Barbra Gago (@BarbraGago) also suggests marketers stop trying to “re-invent the wheel with every piece of content” and should instead focus on helping prospective buyers find “the right information–the content that is going to help them move through their purchase process.”

In an article on CMI, Alison Bolen (@alisonbolen) explained that the greatest challenge in content marketing is “understanding your customers well enough to develop content that is useful and relevant for them.”

And Marcus Sheridan (@TheSalesLion) gets to this same point when he asks content marketers to “write and communicate in a way that is completely and utterly on the level of their audience, not the level of the industry professional.”

So how do we help address this challenge?

Ardath Albee (@ardath421) suggests we need to “Take a Customer Field Trip” and try to look at our marketing and our content as a customer might see it.

I also answered one of the biggest marketing challenges for small businesses, How To Create Killer Content: Speak To A Customer where I tell very simply how you can use your customer stories to tell your story. But most importantly, to tell it using their words and by showing how you are solving real customer problems.

25 Signs Your Business Is Not Ready for Content Marketing

One question I get asked a lot is, “How is content marketing right for our business?” Well, the right question business owners should be asking is, “How do we know our business is ready for content marketing?”

I try to answer that question regularly on this blog. We talk about culture and brand publishing and I try to point to examples of great content whenever I can.

But sometimes, it’s better to define the signs that show you are not ready to change your direction.

And that’s what I’m doing here, with these 25 signs your business is not ready for content marketing. I’m sure there are plenty more. But these are the ones that just flew right off the top of my head.

  1. You don’t have a corporate blog.
  2. You have a corporate blog but only publish company news on it.
  3. Social listening and share of (search) voice does not drive your marketing strategy.
  4. Your social channels are only used to promote and push your webinars, white papers and events.
  5. Your content talks more about your products.
  6. You ask “How can we create a viral video?”
  7. You haven’t mapped your existing or future content to buyer stages.
  8. You don’t have any early-stage or thought leadership content.
  9. You haven’t defined an appropriate next step or “call to action” for your content.
  10. You think content marketing is expensive.
  11. You think hiring a bunch of journalists can help you.
  12. You constantly try to re-create your own viral Tiktok moments.
  13. You don’t track how much of your content gets used and which does best.
  14. You don’t monitor the content your competitors are creating.
  15. You don’t know what keywords your customers are using.
  16. You think content marketing is a campaign.
  17. You don’t have resources to publish on a regular basis.
  18. You don’t have dedicated testing resources for your content development and landing pages.
  19. You haven’t defined any kind of editorial workflow.
  20. Your business doesn’t train your employees on effective storytelling.
  21. You’re resistant to “giving away” content for free (without registration).
  22. You don’t think about the”shareability” of your content. Your website gets less than 5% of traffic from social networks.
  23. You don’t create visual content (videos, slide decks, infographics).
  24. You create content without thinking about how to distribute and amplify it.
  25. You do content marketing because someone told you to.

Over to You

Is your organization or agency currently facing any of these content marketing challenges? If so, how are you solving them? I’d love to hear your ideas, please share them below!

Are you interested in engaging and converting new customers via content? Contact me and let’s talk about how we can help.

Check out the photo of the full challenge board below:

We’re content marketing challenge solvers. Let’s talk about how we can get you out of reactive mode and into a proactive approach to content. If you’re ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

The post 13 Biggest Content Marketing Challenges in 2022 appeared first on Marketing Insider Group.

————————————————————————————————————————————–

By: Michael Brenner
Title: 13 Biggest Content Marketing Challenges in 2022
Sourced From: marketinginsidergroup.com/content-marketing/biggest-content-marketing-challenges/
Published Date: Mon, 15 Nov 2021 15:35:00 +0000

Filed Under: Features, Summary

Here are 10 digital marketing tips and tricks from top brands

By Peter

Digital marketing is essential for any business’ success, regardless of industry. What are some digital marketing tricks and tips that can be used by larger brands with better funding?

Many businesses have realized the importance of digital marketing in attracting new customers due to the pandemic. eMarketer predicts digital marketing will increase by 36% between 2020 and 2022 and consume 54% of marketing budgets.

Why? Because digital marketing allows us to see exactly what our customers want. It is now easier than ever to understand the online behavior of customers and make adjustments. Businesses can now gain valuable insights into customers’ minds through digital marketing.

Digital marketing can help your business reach and target customers, classify new customers, increase sales and enjoy lasting growth if done correctly.

These digital marketing strategies will help you make your business more visible online to existing customers and connect with new ones. Let’s take a look at the top 10 digital marketing strategies you can use to grow your company.

What is Digital Marketing Today?

Digital marketing refers to the use of the internet, social networks, websites, emails, and other electronic devices to help your business get found by new customers.

As more people use social media and the internet to do their work and have fun, digital marketing is on the rise.

Marketing is all about connecting with potential customers in today’s digital age. It involves building trust, educating them about the latest trends, and positioning your business to be a solution to their needs.

This means you must be found, shared and grow your business on the terms of your customers, where they spend most of their time, and with the answers to all their queries.

Digital marketing strategy includes a variety of marketing activities, including content marketing, email marketing search engine optimization, mobile market and more. We’ve compiled a list with the most popular digital marketing techniques used by the top business brands around the globe.

1. Combining SEO and Content Marketing

SEO is not a new concept. SEO was for a long time a function keywords and coding. Google became smarter. While SEO is not a great marketing strategy, we found that SEO combined with Content Marketing is one the most effective trends in 2022.

Google’s algorithm includes many metrics that are related to content. Even Google admits it. It is much more effective to use multiple types of content than one type.

More content. As more businesses embrace content marketing the competition is getting tougher. Every online activity is flooded with noise and information overload. Every business must publish more and better content to be successful.

HubSpot data shows that publishing at least once per week is essential for your ROI. ROI falls pretty dramatically when you publish less often. It’s not about quality vs quantity, but a perfect mix of both.

Valueable content Content should be informative, entertaining, and empathetic. It should answer the query asked by the search engine. However, it must also be structured so that engagement is encouraged such as email subscriptions, comments, sharing and other actions that can increase ROI.

Original content– You can use audio, video, or text content. However, make sure it is original and good quality. You can also hire experts to create compelling, original content for your website or social media channels. You will need to create a strong content marketing strategy like never before.

Proper content – This infographic by Occam’s Razor shows this smart guy! You need to create content that is appropriate for each stage of the conversion process. Your metrics should match your goals with each piece.

Image courtesy of Occam’s Razor

It can be difficult to know where a visitor is at any given point in the conversion process. However, if you have done a good job of coding content (applying track codes so that you know what content drove them to your site), and used tools that allow you to track where visitors have been previously, it is possible to make an educated guess about what content they require.

Delivering the right content at just the right time will increase your chances of converting visitors into buyers.

Reach is crucial. Your ROI will increase if you have more visitors to your site. This is why it’s important that you have multiple social media platforms and links to your content. Visitors can share your content easily. We recommend following this schedule to share your content after it has been published:

My daughter will tell me: if you post more than once on Instagram, she’ll unfollow your account! You should not only share your content but also content created by great experts and companies. Experts recommend that you share 20% of your promotional content, and 80% of any other valuable content that you find.

2. Be visible on relevant social media platforms

Online visibility is key to business success, especially in this digital age where nearly all businesses are online. It’s one way to be different from the rest.

You need to increase your online presence through relevant social media networks. There are many social media networks, but you must identify the most important ones for your customers and then target them there. You can choose the ones that are most relevant to you and your prospects, and then build your online presence there.

Remember that social media is not the right place to pitch your products (unless your last name is Kardashian). Social media can be used to share and engage. However, social media isn’t the best channel for digital marketing to show business growth.

3. Optimize your website for mobile-first browsing

Your website and social media platforms must be mobile-friendly in order to ensure that your content is accessible on both desktops and smartphones. Most customers access the internet via smartphones and tablets.

It is important to make your website and contents accessible on all devices. Use the most recent trends and colors to update your website design.

4. Make sure you have the right tools

Digital marketing is a combination of many strategies that aims at various channels such as SEO, PPC and social media.

You need to have the right tools for digital marketing to run successful campaigns and ensure you have an integrated marketing strategy. It is also important to have the expertise and knowledge necessary to use them in the right context.

5. Design is Awesome

Digital marketing is a success because of its design. You need to be able to design a website, landing page, or create an image for your website or ad. There are tools that can help you design your website.

Canva is a great tool to create social media images, whether they are for your profile or images you want to use in posts. Canva’s templates are a great feature. They allow you to create beautiful images, even if your knowledge is limited on layout and fonts. You’ll find new images and tools constantly being added to Canva, including infographic templates.

Photoshop – Although it is expensive, Photoshop is an excellent design tool. The entire Adobe creative cloud can be purchased for $29 per month for students and for a bit more for businesses. Photoshop used to be difficult, but there are many tutorials available on YouTube. Photoshop also includes mini tutorials when you hover over the buttons.

6. Make an email list

Email remains a powerful driver of digital marketing ROI. Email delivers $36 in ROI per dollar! But you gotta do it right.

Your website should include an opt-in form for your email newsletter. Not just promotional content, but valuable content. Tell stories.

7. Digital Advertising: Spend money

Listen, there are many people spending money on digital ads. Few are able show any ROI. (If you’re one of them, let me know. (I would love to hear your story!)

You can test many things to make digital advertising successful, such as PPC (pay per view) Google Ads and YouTube Ads.

We have tried everything. We have tried everything. The only thing that has brought us relevant traffic, engaged visitors and converted leads is contextual content promotion. We locate your target audience wherever they may be on the internet and serve them an advertisement. It’s not an advertisement for your product. Ad for your content.

We then gather this audience into a pool for retargeting. We then send them offers such as e-books and webinars. We can deliver CPCs up to 80% lower than the average and CTRs up to 4-5 times more than the average.

8. Use infographics

Infographics are very popular because they are visually appealing. Our brains are able to process images much faster than text. People will share pictures more often than text because a picture is worth 1000 words.

These are just a few examples of some of the most powerful content infographics that great marketers have created to connect with their audience.

9. Keep an eye on your analytics

Analytics is almost at the opposite end of creativity, but it’s the right combination to make digital marketing a success. Google Analytics allows you to understand the key elements of your website as well as how visitors navigate it. You can use the Google Data Studio to test it using data from Google’s online e-commerce site.

There are many great tools that can be used for analytics other than Google Analytics. Each social network can be used to generate individual analytics (e.g. You can use individual analytics from each social network (e.g., Facebook, Pinterest), or you could pay more to get more insight.

10. Integrate strategies and campaigns across channels

It can be difficult to integrate these strategies, especially in larger firms where different teams manage different platforms and where different agencies handle different aspects such as paid marketing or content marketing. To achieve digital marketing success, you need to integrate.

Frequency is a key component of conversion. If efforts are not coordinated, frequency will be lost.

Let’s discuss how to integrate these different tactics into digital marketing success.

Strategic planning

A strategic plan is the first step to integration. If you don’t already have one, this link will help you create one.

Strategic elements like messaging are key to coordination, but even elements like mission and goals can help integrate efforts by providing a framework under which teams can create posts, infographics and the metrics that will be used to evaluate them.

Creative meetings

It is vital to bring everyone together. Everyone should be able to share what they are working on, and receive feedback from the group on ways to expand that effort across multiple platforms or creative efforts.

A style guide is essential. The style guide should list your preferred colors, fonts, and approved variations to ensure consistency in all marketing efforts, including traditional advertising. The style guide may include copies of different sizes and types logos, images from the leadership team, or other graphic elements.

Master plans

A point person should be responsible for digital marketing success. This person will coordinate efforts between teams. There are some organizations that require approval from the top before anything goes live. This approach can be slowing down the process and, unlike traditional advertising media, digital media flows fast. Putting in a dam can cause the flow to back-up and allow for accumulation of flotsam or jetsam which is both unpleasant and further clogs the pipeline.

It’s better to use a digital master schedule or another device such as an app to let everyone post what they are working on, what assets they plan to use and when the creative effort will be live. It’s not enough just to post plans. Everyone should check the master calendar daily to see if their plans match those in the work.

Reusing graphics from other teams can save time and money. It also creates visuals that help customers (potential customers and current customers) to associate the two.

Your Turn

We believe digital marketing is essential for any business’ success. Here are some tips to help you get started. These tips have been tested and proven effective. You can stay ahead of your competitors by implementing them effectively.

These digital marketing tips will help you make your business succeed in today’s digital age. Would you add any tips to this list? Comment below!

Marketing Insider Group published the post 10 Digital Marketing Tips & Tricks from Top Brands.

————————————————————————————————————————————–

By: Michael Brenner
Title: 10 Digital Marketing Tips and Tricks from Top Brands
Sourced From: marketinginsidergroup.com/content-marketing/10-digital-marketing-tricks-used-by-famous-business-brands/
Published Date: Wed, 03 Nov 2021 15:00:00 +0000

Did you miss our previous article…
https://internetlib.org/is-your-team-in-the-performance-zone/

Filed Under: Features, Summary

The Digital Shift is Changing the Way Leaders Think, Work, and Learn

By Peter

Digital isn’t just changing the way we work, it should change how we approach work. Emails, telecommuting, and data-driven reporting are just tools. If you still think, communicate, create and lead the way we did 20 years ago, then you’ll be just as irrelevant in the modern workplace as a typewriter.

Industry experts have forecast how digital will transform industries, organizations and teams – and what you need to do to stay in the game.

The shift in how you lead

Steve Jobs may have been instrumental in triggering the digital shift, but his notoriously authoritarian leadership style would never work today. That’s because nobody has all the answers anymore. Every year there are new trends, technologies, and competitors – a dictatorial and overcontrolling manager simply stifles and slows everyone down.

So leading isn’t about how much you know and do, but how you encourage people to ask, think, learn and do on their levels. Deloitte’s paper on The Changing Role of People Management in the Digital Era lists the leadership values that creates a culture of innovation:

  • Adaptable. You understand their individual work styles and strengths.

  • Tolerant. You allow people to share ideas, take risks, and give feedback.

  • Empowering. You encourage leadership at all levels. Your role is to give direction and remove barriers to their success.

  • Collaborative. You are the orchestra conductor who knows who to bring together for a project, and then makes harmony out of their different backgrounds, skills and cognitive styles.

  • Communicative. You make communication and feedback part of your team culture and daily processes.

The shift in how you think

“What is currently referred to as knowledge work—the formulation of plans, completion of forms and coordination of data files—will soon be done by software guided by algorithms. What remains is judgment work: balancing opposing views and stakes, crafting a plan of action and making decisions,” says Accenture’s report on how digital technologies are changing the way we work.

This means two things: you need to understand data, and then use it to make decisions. Many managers lie in the extremes. There are people who are paralyzed by data and demand definitive clues and zero-risk, high-profit solutions. For them, everything is based on numbers. On the other hand, there are those who fear data and resist it. They don’t like the technology, reports, or sudden demands to back up their insights with analytics. They’re offended that a machine may know more than they do. Or they claim that understanding data is the role of the Technology or the Research department, unable to see that in the digital age, everyone’s job now involves technology and research.

“No one disputes the value of contextual knowledge and human judgment, but it is a limited perspective—being able to see only what’s out your own window—that has most often prevented managers from seeing and exploiting opportunities for great gain,” says the Accenture report.

In reality, the best leaders lie in the middle. They are familiar with data, but use it to gain insight and take creative risks. They make “smart experiments” through a process of:

  • Checking data to make an informed strategy

  • Testing the strategy in a controlled selling

  • Analyzing the results to create a better strategy

  • Retesting and refining

Yes, you can fail. But you fail fast and learn fast, which allows you to move ahead of competitors and stay attuned to what really works for your market.  “Managers will have to recognize that their real value-added contribution will increasingly take the form of judgment rather than knowledge creation. Judgment requires insight drawn from experience, and experience often involves a form of experimentation.”

The shift in how we learn

Too much training is focused on learning the technology, and not developing the culture, values and  attitudes. This doesn’t happen over one seminar or team building exercise, but through continuous learning – driven both by the management, and the employees themselves. Everyone should be committed to a learning mindset, creating a supportive environment, and most importantly, making everyone on the team feel that you’re all in it together.

“Learning through and with technology is something we embrace in Grow,” Rudi Ramin, Grow Co-Founder, says. “Our platform encourages that, as well as collaboration and support.”

This sense of learning and growing together can also help you and your team find solid ground: a positive company culture.

It’s easy for change to weaken a company and a team. The stress can lead into conflict, communication breakdowns, passive aggressive behavior, and power plays. This leads to lower productivity, poor morale, higher employee turnover – and generally, makes for a rather depressing workday.

That’s why it’s critical for teams and team leaders to reaffirm positive values and encourage stronger relationships. According to OEB, a global conference on technology-supported learning,   “You must integrate technology appropriately to support the culture, yet not let technology cannibalize the culture. Culture plays a critical role in fostering these methods, and the learning organization has a unique role in helping to bring the culture alive. By delivering learning experiences that encourage people to interact with each other, to understand what the overall business objectives are, and to ensure that everyone understands the value of their contribution, the learning organization can encourage community and foster a deeper connection to company values.”

—-

Grow develops leaders and their teams to their fullest potential. Click the link below to find out more.


CONTACT US

————————————————————————————————————————————–

By: Edu Legaspi
Title: The Digital Shift: Changing How Leaders Think, Work and Learn
Sourced From: grow360.com/blog/the-digital-shift-changing-how-leaders-think-work-and-learn
Published Date: Mon, 09 Mar 2020 07:19:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=3667

Filed Under: Features, Summary

How to Get Blog Post Ideas From YouTube

By Peter

Many content writers struggle with creating new content for their businesses. YouTube can be a great source of inspiration for finding new ideas and insights to convert into content. When you use YouTube videos for idea generation, you have the advantage of there not being many written sources for the information. You draw on a diverse and unique selection of ideas, and reduce the risk of becoming stale or repetitive. People consume video and blog content differently, and you can use this to your advantage.

Key Takeaways:

  • Data suggests that about 75% of companies find the act of constantly coming of new and engaging content a struggle.
  • It’s also been suggested that for many of those struggling a big part of the hurdle is the ideation phase, or simply finding a good idea with which to start.
  • Some marketers find that perusing their competitor’s blogs gives them fresh mental ammunition to come up with their own creative content.

“Sometimes, you’ll be lucky. You’ll stumble across a super engaging title, but the actual article will be poor quality. Maybe it’s several years old and the information hasn’t been updated. Or perhaps it only scratches the topic’s surface, rather than going in-depth.”

Read more: https://neilpatel.com/blog/blog-post-youtube/

Filed Under: Summary

Who is Mike Filsaime? Bio, History, Net Worth, & More

By Peter

Mike Filsaime is the founder of GrooveFunnels, and is an tech industry insider with over 20 years experience. Mike has done work with several large and prominent companies. He has an estimated net worth of over $50 million. Mike Was born in Long Island, and previously worked as an Sales manager for car dealerships. In the early 2000s, he used his IT knowledge and marketing experience to found his own companies. He founded several diverse application, web, and marketing services solutions across the tech world.

Key Takeaways:

  • Mike Filsaime is a digital marketer and the creator of GrooveFunnels. He’s been in the industry for about twenty years.
  • Mike Filsaime is an IT guy. He was born in Long Island, New York, in 1967.
  • Filsaime’s college education occurred in the 80s. At the time, he studied Business Administration and Computer Science.

“In this article, we’ll get a close look at the GrooveDigital CEO, his history, net worth, current projects, and where he’s headed in the near future.”

Read more: https://www.groovefan.com/who-is-mike-filsaime/

Filed Under: Summary

Why You Should Audit Your YouTube Channel

By Peter

To achieve maximum effectiveness, an audit should be done on your YouTube channel. You should ensure that your channel is appearing to the right audience, and achieving accurate conversions. There is much competition on YouTube, and having unique and valuable content is what makes your channel stand out. Many online shoppers use videos to make purchase decisions, making it paramount to have a strong video presence. You should review your YouTube dashboard and carefully analyze your KPI.

Key Takeaways:

  • Although most users may not actually think of it as such, YouTube isn’t merely an engaging social media site. It’s also an excellent search engine.
  • In other words, the SEO efforts you work hard to implement in for more obvious search engines, like Google, or also relevant for YouTube.
  • If you regularly use YouTube to generate marketing media, you should audit your site to get vital statistical data, such as which of your generated videos are getting the most views.

“With over 2 billion active users, YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content.”

Read more: https://neilpatel.com/blog/youtube-audit/

Filed Under: Summary

Next Page »

Popular Posts

Startups Need Strong Team Members

Great things can occur when a team works together. Ask Greece. The 2004 … [Read More...]

In-Depth review of the Best Payroll Services

Disclosure: This content is reader-supported, which means if you click on … [Read More...]

How do you hire a Marketing Consultant Here are 6 things you need to know about marketing consultants

Are you looking for a marketing consultant to help you? You've come to the … [Read More...]

Blogging for Non-Dummies

It would be nice if you could wave your hand around in someone’s face and … [Read More...]

The Best CRM Software (In-Depth Review)

Disclosure: This content is reader-supported, which means if you click on … [Read More...]

About · Contact · Disclaimer · Privacy · Terms of Use
Copyright © 2022 · Internet Secrets