GaaS concept aims to be a barrier between user experience and engagement on one side and concerns about the cost on the other. It supplanted the method where players pay for certain game features and this change resulted in longer customer retention. Electronic Arts Games company managed to increase their market capitalization eight-fold by implementing the concept. One of the important benefits of it for the companies is revenue stream that is continuous, alleviating issues caused by discreet in-game spending.
- Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement.
- Games as a Service refers to games that operate without initial purchasing costs and instead, make their profits on subscriptions or in-game purchases.
- Games as a Service has also been referred to as “cloud gaming,” “gaming on-demand,” “live service games,” or “game streaming.”
“Games as a Service acts as a continuous revenue service for developers, allowing them to break their reliance on the one-time purchase.”
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