Jon Corres is a unique businessman: he makes his living curating content on Youtube and producing videos that ride a viral trend. Though there are many aspects to collecting information and presenting it in an appealing way, Jon emphasizes the fact that it is the thumbnail(the still frame picture folks see that represent the content) and the title that draw people to watch the video. A Youtube publisher could have amazing content, but if the thumbnail and title don't grab, the content won't matter in the viral video world.
- It’s a numbers game — not everything you publish will get traction. In fact, Video creator Jon said most of his videos don’t even breakeven on their production costs right away.
- Although Jon had never heard of Jojo, his research dialed in on her as being a good topic for viral content so he went with it.
- This doesn’t mean you can just pick any niche. You need to stick to niches that have sought after or trending topics.
“When I spoke with Jon, he told me about one of his videos that had gone viral earlier in the year. This video quickly hit 1 million views in February, netting Jon $3,200 in ad revenue.”