Schema markup is the newest evolution in the area of search engine optimization. It is quite powerful, yet significantly underutilized. Primary reason for that is the learning curve, but once you master the concept, the rewards that you will reap will justify your investment. Proper implementation of the code yields results that are more informative for end-users. It will inform search engine what your data really means, so the return is not just the word, but also meaning that explains why that word appears in search results.

Key Takeaways:

• Scheme market is like programming code that looks a little bit like excel spreadsheets. You can add this to your SEO strategy.
• Using Schema markup allows you to tell Google specific information to crawl such as upcoming events.
• Google recommends using Schema Markup to boost your relationship with the search engine allowing both parties to benefit.

“My goal in this article is to show you exactly how to get started using schema markup for your website.”

Read more: https://neilpatel.com/blog/get-started-using-schema/

When we think about Facebook, the thoughts of the website that is primarily a social media platform come to mind. However, it also has a lively marketplace, and with such a large number of users, it would be a mistake not to consider it as a place where you can sell you products. Diversification is important in utilization of marketing channels, so this platform should be seriously considered in your marketing plan. Marketplace is free, and to sell on it you do not need a separate website. In fact, the listings can be created right from the app.

Key Takeaways:

• If you are selling physical products, then don't sell them all in one place, like using Facebook.
• There are several benefits to using Facebook marketplace and one of them is that it is free to use.
• Not only is it free to use, but it is also free to post items that you want to sell on there.

“You’ve heard about diversifying your income streams, but what about your e-commerce sales channels?”

Read more: https://neilpatel.com/blog/facebook-marketplace/

If you are looking to monetize your content then you might want to look into affiliate marketing. Affiliate marketing is something that people who are producing content on Facebook are using to earn money for the content they are producing. Make sure to tailor your products to what your audience wants to see. One way to look at who is liking your page is by looking at the insights tab on Facebook. Another great way to earn money is to affiliate yourself with profitable products.

Key Takeaways:

• With affiliate marketing, you promote products to your followers and make money when they buy through your link.
• Use analytics to understand your readers, then promote products that will appeal to them.
• Run A/B tests on link placement, affiliate banners, and ad positions and colors.

“You are regularly posting content, so you’re starting to build up an audience.”

Read more: https://neilpatel.com/blog/advanced-affiliate/

With nearly two billion monthly active users, YouTube is very important to marketers. There are a number of ways to make use of the platform. One is to just advertise there. In doing so, target the right audience and try to make your ads different from everyone else's. Alternatively, you can work with an influencer who will help promote your products. You can make money directly on YouTube through affiliate marketing (i.e., promoting the products of others) and monetization (i.e., accepting to run ads on your own videos). There's also the strategy of using YouTube content to drive people organically to your website. No matter what you do, take the time to understand YouTube SEO, and make sure to pick the approach that works best for you.

Key Takeaways:

• Youtube is only second in viewership next to Netflix which means there is a lot of value to be had.
• Youtube is accessible by viewers of eighty different languages. They also host a local YouTube version for 100 different countries.
• Making use of retargeting ads is a great way to connect with people who have already shown interest in your business to get them hooked back in.

“Lots of different social media channels fight for your advertising dollars and your marketing efforts.”

Read more: https://www.clickfunnels.com/blog/youtube-marketing/

If you have ever wondered what it would be like to see Google from their perspective, with lighthouse you can see it. Google is the search engine giant, somewhere you go for information about products and services. With lighthouse, you can gain insight about your web page so you can see areas that can be improved. It ranks five different aspects of your web page, and it rates each one on a scale so that you can see for yourself areas that can be improved upon.

Key Takeaways:

• The free tool Google Lighthouse lets you audit your pages to measure core vitals.
• The three key core vitals relate to loading, interactivity and visual stability.
• Unlike PageSpeed Insights, Lighthouse looks at more than just page performance.

“At the same time, we have a lot of information about the aspects Google deems important when judging a website.”

Read more: https://neilpatel.com/blog/google-lighthouse/

When you are starting a podcast, there are steps that you have to take each day. You won't be able to complete all the steps in one day, you will have to take it one step at a time. The way Stephen King put it, is if you want to be a writer, read a lot of books. It works the same way with a podcast, listen to others to gain insight into how it works. You can provide information about your brand and get conversations going with a podcast.

Key Takeaways:

• Conduct research by listening to podcasts across various genres as well as old radio shows.
• Be sure to select a goal, such as raising brand awareness or positioning yourself as an expert.
• After recording, edit your podcast and post it to Apple Podcasts, Google Podcasts, and Spotify.

“That’s because if you’re going to start a podcast in two weeks, actions you may typically hold off on need to occur earlier because they take longer to complete.”

Read more: https://neilpatel.com/blog/start-podcast/

There are billions of Facebook users on Facebook and it is estimated that one billion of those people are clicking on advertisements. So, if you think people aren't clicking on Facebook ads, then you would be wrong, there are people out there clicking. Sometimes, they are just clicking on a whim and aren't actually planning to buy anything. Facebook users are less likely to purchase something from you with low effort, and just an ad. You just have to stand out and give people what they are looking for in their demographic.

Key Takeaways:

• Facebook is on track to receive billions this year just in advertising, so someone is clicking ads.
• You can promote a page in a lot of different ways, there are different types of ads.
• You can use Facebook ads and break them down based on demographics like age, and location.

“Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.”

Read more: https://neilpatel.com/blog/deep-dive-facebook-advertising/

Instagram has changed a lot over the years, you weren't able to share things on the site without being there to hit the share button. Hitting the share button is no longer necessary because you can automate different posts. Other things have changed about the site, but at least there are Instagram stories now that allow for easier sharing. You can schedule posts for certain times so you can keep your brand relevant at regular intervals and there are different tools to do this with.

Key Takeaways:

• Schedule your Instagram posts ahead of time by using scheduling apps.
• Now you can organize and preview your content before posting.
• Automate your Instagram posts with these tools: Later, Agorapulse, Autogrammer, and Sprout Social.

“Having an Instagram community is part of a crucial strategy of social proof, something you can leverage to increase your conversions.”

Read more: https://neilpatel.com/blog/4-tools-automate-instagram-scheduling/

The sales funnel is there so that you examine each and every step of the process when it comes to others purchasing your products. It makes no difference what you are selling and how much others might need it or find it useful, if there is no brand awareness. You will want to first assess who your target audience is and make them more aware of it. Then there are several other steps involved before people make a purchase that you need to be aware of for it to go well of your customers.

Key Takeaways:

• No matter what you are selling, the process happens in stages especially for cold leads.
• There are different stages to the buying process that is referred to as a funnel and the top belongs to the target audience.
• The first step is to make people aware of your brand, no matter your product, people have to know you exist.

“The “funnel” metaphor means you’ll begin with a large audience of prospective buyers that will eventually pare down to a smaller group of highly-targeted, high-value customers.”

Read more: https://www.clickfunnels.com/blog/sales-funnels/

Eye catching pay per click campaigns are those that target specific audience and lead users towards clicking and buying the product or service. One way in which you can convince the users to follow through is by using the buzzwords. They are trendy phrases and as such may be short lived in their popularity, but when used at the right time, provide an effective punch in your ad campaign. It is important to avoid using buzzwords when interacting with audience that is not typically the one you target or those words that can create confusion among the customers.

Key Takeaways:

• Buzzwords make a big impact quickly, and can make your PPC ads stand out.
• Look at online reviews, forums and client testimonials for ideas for buzzwords.
• Examples of buzzword usage include freemium, leverage, next gen, and the acronyms B2B and ROI.

“We tend to develop a preference for things that sound familiar, and that includes language. This is called cognitive fluency. When we’re familiar with words, we find them easier to understand — and easier to remember.”

Read more: https://neilpatel.com/blog/buzzword-ppc/