Even when you think you know enough, there’s always room for improvement in the realm of search engine optimization. This is especially true taking into account how dynamic it is resulting in new trends in the light of newly discovered knowledge. However, there are some basic tips that hold true for longer period time. For example, good practice is to eliminate everything that causes your website to run slow. Review the links to other pages regularly, to ensure they don’t become outdated. When creating content, understand that you are targeting human audience first and search engines second.
- With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
- Both B2B and B2C marketers want more search leads, because they result in 8.5X more clicks than paid search results.
- If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings without risking a Google penalty.
“For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.”