Now that we are in a pandemic, even mom and pop shops are trying to figure out how they can change their message that they are giving to their customers. Now is a good time to mention things about health and wellness and try to mesh them in with your message. Don't be too generic, and try to amuse them with humor. It is also helpful to be personal instead of just pushing sales on people. People want to feel a personal connection, and that the company they are working with is relatable.
Key Takeaways:
- With the global pandemic, companies are having to come up with new messages for their customers.
- Now is the perfect time to place health and wellness as a concept into your company messages.
- Don't be generic, be funny and original, and also add a personal touch to your message.
“While customers are staying at home and practicing social distancing, businesses need to reshape “what” and “how” they communicate with customers. Let’s be honest—there’s a fine line between annoying, and encouraging…and all too often businesses get it wrong.”
Read more: https://www.leadpages.com/blog/marketing-during-coronavirus/
