Google offers many marketing tools that can help you with content marketing strategy and management. Even experienced professionals in this business area cannot claim they utilize everything Google has to offer. For broad base, there are essential Google tools that everyone should be using. Analytics may be most popular for professionals looking at data analysis. It provides tools not only for data collection, but for analysis too. Search console is somewhat similar and time spent on this tool is time well spent.
- When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result.
- While there are many to choose from, the Google Keyword Planner remains one of the best ways to conduct keyword research.
- No two people use Google Analytics in the same manner. But, there are several things to keep in mind if you’re a content marketing professional.
“Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro.”