Marketplace on Facebook social media platform is fairly well-known, but Instagram’s counterpart is still underutilized by marketers. That is a shame, because the platform had over a billion active, registered users which provide many opportunities for businesses to promote and sell their products and services. Shopping through the platform is possible in direct transaction through the application. The process is quite simple, making the transaction easy for both sides, while enabling platform to retain visitors for longer time.
- Lots of opportunities exist for marketing on the channel, so it can be a great place to build a follower base and get the word out about your products and brand.
- An Instagram shop exists like a mini e-commerce store, within Instagram, as an extension of your brand’s page.
- Instagram Shopping is a pretty simple process for Instagram users. The whole idea of this feature is to make things more enticing, so users spend more time on the app.
“Shops can choose to allow purchasing directly from the app, using Facebook Pay, or they use their Instagram shop to point to an off-site e-commerce store”