The sales funnel is there so that you examine each and every step of the process when it comes to others purchasing your products. It makes no difference what you are selling and how much others might need it or find it useful, if there is no brand awareness. You will want to first assess who your target audience is and make them more aware of it. Then there are several other steps involved before people make a purchase that you need to be aware of for it to go well of your customers.
- No matter what you are selling, the process happens in stages especially for cold leads.
- There are different stages to the buying process that is referred to as a funnel and the top belongs to the target audience.
- The first step is to make people aware of your brand, no matter your product, people have to know you exist.
“The “funnel” metaphor means you’ll begin with a large audience of prospective buyers that will eventually pare down to a smaller group of highly-targeted, high-value customers.”