If you think that Facebook is dead or dying, then you would be wrong. Of the twelve years that Facebook has been around there has been nothing but growth. If you want to stand out on Facebook, you have to be concerned with your cover photo. Make sure your cover photo is simple, but covers any deals you might have going on within your business, and that it speaks to your target audience, and determine who that is by checking who is following your page.
- People think Facebook is dead, but that is not what the data shows, there has been steady growth.
- If you have a brand, you can't afford to miss out on what Facebook has to offer.
- Keep your cover photo simple and place key selling points there as well with your target audience in mind.
“The starting point for all of those things is your Facebook Business Page. Your current and prospective customers or subscribers will visit it to check you out, see what you’re talking about, and engage with your content.”