Schema markup is the newest evolution in the area of search engine optimization. It is quite powerful, yet significantly underutilized. Primary reason for that is the learning curve, but once you master the concept, the rewards that you will reap will justify your investment. Proper implementation of the code yields results that are more informative for end-users. It will inform search engine what your data really means, so the return is not just the word, but also meaning that explains why that word appears in search results.
- Scheme market is like programming code that looks a little bit like excel spreadsheets. You can add this to your SEO strategy.
- Using Schema markup allows you to tell Google specific information to crawl such as upcoming events.
- Google recommends using Schema Markup to boost your relationship with the search engine allowing both parties to benefit.
“My goal in this article is to show you exactly how to get started using schema markup for your website.”