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13 Content Marketing Trends you Need to Follow by 2023

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Content marketing is constantly changing. Content marketing is not something that you can set up and forget in this digital age. Because of its effectiveness, content has been the foundation of branding, lead generation and sales campaigns across both inbound and outbound channels.

You may be able to fine-tune your content marketing approach by having more data access and better understanding your buyers' preferences.

We've highlighted the most popular trends in content marketing in recent months. These trends are relevant to digital marketing trends for next year. Find out why they are important and how to incorporate them into your content marketing strategy.

Here are top content marketing trends for next year.

  1. Personalized Content
  2. Brands go niche with content
  3. How content marketing sounds with voice search will evolve
  4. Content must be concise, not TL;DR
  5. Diversified Content Brings in New Audiences
  6. UGC continues to rock
  7. Influencer marketing is evolving
  8. Embracing Live Video
  9. Interactive Content
  10. The Written Word Speaks Louder
  11. Automated Content Creation
  12. AI-Powered Content Marketing Strategy
  13. Concentrate on the Content Experience

Trend #1: Personalized Content

You need to communicate with a sophisticated customer. One that is more personal and speaks to them on an individual basis. Because buyer expectations have changed, it is important to communicate with them in a way that is relevant.

Personalization gives you an advantage over your competitors. Demand Gen's study found that personalized lead nurturing can increase sales opportunities by 20%.

Personalization is almost entirely dependent on data. The more information you have about your customers the better it is to create meaningful messaging. It is up to you to determine what information you require, such as demographics, preferences, preferences, objections and how they use the products you offer.

It is not necessary to have a lot of data in order to start. A lead may give you their name and email address to provide you with one piece of content. You'll also know the prospect's interest in a topic by contacting third parties.

Create a campaign with a name, email address, and topic. This will allow you to offer additional content via email to those who meet this criteria. You'll then be able track whether they open the email or click on any links. You can personalize your emails based on how they interact with you brand.

Trend #2: Brands go niche with content

Content saturation is a problem regardless of your vertical. This is because most companies in the same industry publish similar content. It will become increasingly difficult to rank higher for certain keywords in search engines.

Some brands have chosen to be niche-oriented in their content in order to address this problem and stand out. This niche is usually found by combining a service or product you are good at with a particular industry. Instead of focusing on reasons to outsource app development, consider why healthcare should outsource app design.

One of the reasons our clients invest heavily in employee activation is because they know that it works. Do you have employees who are passionate about cats? Let them write about cats. Do you have employees who enjoy playing dungeons or dragons? You have employees who enjoy playing dungeons and dragons?

Recognize the diversity and stories of your employees!

Trend #3: Voice search will change the way content marketing sounds

Millions of people use screenless search every day. Asking a digital assistant a question is enough. They don't even need to use a smartphone or a PC. At least 20% of all searches are done via voice search and this number is increasing.

This will result in a change in content, as our writing and speaking styles are not always the same. It is important to take the time to adapt content for natural language search. This means asking questions and answering.

This style requires that you include full sentences and complete questions. Longtail keywords should be used in headers and titles. Optimize the natural language of pages and posts that you rank for using these search terms to take advantage of "near me".

Trend #4: Content needs to be concise, not TL;DR

While the average word count in blog posts is increasing, the attention of the rest of humanity has fallen. Although longer content is more effective in organic search, users will not stay on page one of a search engine's results pages. This content is essential, but you cannot expect it to be long enough for all buyers, especially those who are connecting with your brand via social media.

For millennials, who are the largest generation of buyers, shorter content is more effective. A Demand Gen study also found that millennials prefer infographics and videos to other content when making decisions. These formats are vibrant, have movement and tell a story.

This trend can be leveraged by using more infographics and video on social media, and channels that target the millennial audience. Use your whitepapers, ebooks, and blogs as inspiration for creating new content.

Trend #5: Diversified Content Brings in New Audiences

If you only have one type of content, users will become bored. This is not the way things work anymore. Instead, you should expect your site to use different media types, including infographics, videos, podcasts and galleries.

This does not mean you have to diversify your skills (or your team's), but it can bring benefits. You won't have to spend as much creating new content if you diversify the way you present content. It is quite common to take content that has been successful in one media and put it in a new jacket. Then, you can show it again in another medium.

This is because users all have their preferred media consumption method. They may prefer audio, video or text. This means that they might prefer video, audio or text. The vast majority of people won't notice they've seen the media before. You have new ideas and present information in a different way than those who already know.

Trend #6: UGC continues to rock

UGC is now the core of ecommerce content market. This is an amazing statistic: 85% of people trust content created by others. This is a huge number and something you should take advantage of. How can you achieve this? You make it possible for users to create content that they can share on your website.

There are many benefits to this.

  1. It will be a big hit with newcomers as long as it's positive.
  2. This will give users the impression that they are being heard and listened to.
  3. It will build a community.
  4. You will get content absolutely free!

It is a great way to bring your audience deeper into your site by providing them with new content they are interested in and likely to trust. Plus, people will return to your website to check out their friends' blogs and see what they have to say.

This strategy was used by Harley Davidson to great effect. They have weathered every storm because of it. You can take their advice and apply it to your content marketing campaign.


View this post on Instagram

Mountain air and motorcycles. 👍 #HarleyDavidson #FindYourFreedom 📷 @annamillersbx

Harley-Davidson (@harleydavidson), shared this post

July 16, 2019, at 7:00 AM PDT

Trend #7: Influencer marketing is evolving

Brands have seen great success with influencer marketing. Buyers are so dependent on social proof. It is more important than any other influence factors for buyers. Nielsen actually found that 92% buyers trust individual recommendations over brands.

Influencer marketing's core concept will not change. It will all come down to how brands use it. The focus of brands is shifting away from quantity to quality. It may have been the common thought to get as many endorsements in the past. It should now be about the quality of the influencer and their trustworthiness.

You will need to establish the criteria that an influencer should meet to be a part of your brand's influencer marketing. Next, create a campaign to target these influencers in order to grab their attention. Keep doing this and building relationships with those who respond. To ensure that the investment was worthwhile, track your data once influencers are involved in campaigns.

Trend #8: Live Video is Embracing

Brands are clearly using video content marketing. Every day, millions of videos are created on just about every topic possible. Although videos are not new, live video is an important sub-category for some brands.

Live video allows for the possibility that something could happen next that isn't scripted. When your brand is traveling the world, live video can make a big difference. You can live stream from your booth at trade shows. If it's relevant to your brand, you can also show something out in the field. You have unique options that can be very engaging with live video.

These are just a few content marketing trends that will continue to grow throughout the year and into next year. These trends aren't going to make huge changes. These trends can be used to increase your content marketing to attract leads and potential new business.

Trend #9 Interactive Content

It's becoming increasingly difficult to reach and engage consumers today with so many content, so little time and a shorter attention span. Interactive content is a popular way for brands to leave a lasting impression and drive engagement.

Interactive content is at the heart of two-way conversation. It allows audience members to actively engage in the content instead of passively reading it. Interactive content such as quizzes and tests, calculators, polls, and surveys allows consumers to get tailored insights or results on a topic that interests them or a problem or challenge they face. VR is being viewed as the next best way for marketers to engage and entertain their viewers.

Interactive content makes it more enjoyable for users to interact with the content. Engaging visitors on your website is a great way to learn valuable information about their behavior and help improve your lead generation and website optimizations.

Tourism Australia's website uses compelling interactive content to engage potential tourists and convert them. The website offers 360-degree virtual reality tours that can be viewed with a VR headset. This allows people to virtually experience many amazing adventure spots in Australia. These include swimming with whale sharks and climbing to the SkyPoint Climb, the highest building in the country, for its stunning view of the Gold Coast.

Trend #10: The Written Word Speaks Louder

While Instagram and Snapchat are both exciting and cool, content marketing relies heavily on the written word. Anyone who pays attention to the problem is that writing is often poor.

Many marketers have never been trained in fine art, slash science of writing. It is not reasonable to expect them to write exceptional content.

This could be the year that technical aspects of writing are finally recognized and online blogging and management services get the attention they deserve.

Trend #11: Automated Content Production

Marketers are constantly looking for better ways to create content than their freelancers. As these technologies improve and become more sophisticated, marketers may soon be able to create content using robotic algorithms. Automated algorithms are creating simple content in a variety of industries including finance and journalism.

A new software tool will soon be made available that allows marketers to compile and create content from the data shared by social media users all over the globe. This was demonstrated by Twitter's Project Lightning which creates stories from the images, posts and videos that people share in tweets.

Trend #12: AI-Powered Content Marketing Strategy

Artificial intelligence-driven content marketing may be the most important and game-changing trend.

Changes in the search algorithm mean that semantic and long-form content are more important. Google's Knowledge Graph is one example of how Google's Knowledge Graph helps search users find better results for long-term queries. Google is now taking this to the next stage by using AI to improve matches for search queries via its RankBrain algorithm.

What will we do if AI tells you what to make and where it should be distributed? This future is closer than you might think.

Trend #13: Focus on Content Experience

It can be tiring to keep up with customer trends and preferences. But it is well worth the effort. Your content will be remembered by consumers only if they find it convenient. Pop-up ads and a slow loading video will not get them to read your blog.

Content experience refers to how your content is presented to viewers. This includes the pages it lives on and the interaction it has with viewers. This is where you will be able to succeed. You need to tailor your content experience for your target audience. If done well, you can increase customer loyalty, engagement, and overall interactions.

Get started creating!

This is the main message: Content marketing is here to stay. Try out different trends in your content marketing strategy.

Are you looking for help in launching your content marketing campaign? You have come to the right place. Get in touch with us today to learn more about our content building services and schedule a complimentary consultation!

Marketing Insider Group's first post was 13 Content Marketing Trends to Watch in 2023.

Frequently Asked Questions

What are the best social media strategies?

Social Media Marketing allows you to promote your company online. It's an excellent tool for spreading brand awareness and generating leads and sales. Here are five strategies for using social media to grow your business.

  1. You can create a Facebook Fan page to allow you to interact with customers directly on Facebook. You can also upload files such as photos and videos.
  2. Twitter Promotes Your Business – Twitter can be used to promote your business and connect with others. Use hashtags to increase visibility.
  3. Post Videos on YouTube. Many people enjoy watching these videos. If they like what is shown, they may click to visit you website.
  4. Host Live Events – Having live events allows you to meet face-to-face with potential clients. They can ask you questions about your products or services.
  5. Respond to Customer reviews – Positive customer reviews increase trust and promote repeat purchases. Respond quickly to any negative comments.

What are the 7 steps to an internet marketing strategy?

Internet marketing strategies are used to achieve business goals through online media. The seven main steps include planning and research, implementation, monitoring as well as analysis, optimization and evaluation. Each step is crucial for internet marketing success and should be done regularly.

  1. Planning – This step involves identifying your target audience and developing a plan for how you want to reach them. Consider the product or services you offer, as well as who might be interested.
  2. You can understand the needs of your customer and help you choose the best products or services to meet them. Research also provides valuable insights into trends and consumer behavior.
  3. The first step in implementing your campaign is to select a platform (e.g. Facebook), and then determine where to place your ads. Once you've chosen your platforms, ensure they're set up correctly. Decide whether to spend money on advertising or pay per-click.
  4. Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Use analytics tools like Google Analytics to track traffic flows, conversion rates, and customer demographics.
  5. This allows you to compare results to benchmarks or previous performance levels. This step will guide you on how to improve if there are areas that are not performing well.
  6. Optimization – Optimizing a site is making changes that increase its effectiveness in attracting visitors. Your site could be enhanced with new features, or changed in the way that users navigate.
  7. Evaluation – This is where you can assess how your campaign is performing. Do you see any areas for improvement? If you don't, then you have probably reached your goal. You'll still need to address any issues.

How to Make an Ecommerce Marketing Plan

The first step is to identify what you want to sell. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.

Next, determine how much you can spend on advertising, promotions and other marketing methods. Multiple methods may be required, including direct mail, email blasts and social media sites. Search engine optimization is another option.

Once you know how much money you need, you can start developing a budget for each method. You might want to consult an expert in e-marketing if you aren't sure which marketing strategy is best for you business. They will help you decide which method is right for your business.

Once you have a plan in place, it is time to implement it. This can be made easier by hiring someone to do the job for you.

Start from scratch, you don't have to reinvent the wheel. Be sure to use proven strategies that are working for other online sellers. Be sure to verify everything before you make any changes.

You should never forget that your ultimate goal is to increase sales and profits. Your eCommerce marketing strategy has to take into consideration both short-term goals, and long-term objectives.

Read our article about eCommerce Marketing Tips if you are looking to increase your sales. We hope you find them useful!

What are the 4 types?

Marketing can be divided into four types: Direct Mail, Traditional Advertising, Public Relations, Digital Marketing, and Public Relations. Each category has its own objectives and should be used only for their intended purpose. You can combine them to achieve your goals.

What type of eCommerce Marketing Strategy should I follow?

There are three main types eCommerce marketing:

  1. Direct marketing
  2. Search Engine Optimization (SEO).
  3. Social Media Marketing

Direct marketing involves sending emails directly from the source to potential customers. Emails could include coupons, discounts, or special offers. This type of marketing is designed to build customer loyalty.

Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. You'll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.

Social media marketing can be done via websites such Facebook, Pinterest Instagram, YouTube and Instagram. To connect with your audience. It is free, simple to set up and highly effective.

Each method has its advantages and disadvantages. SEO takes effort and time, while direct market requires less effort. It is possible to miss the entire benefit of eCommerce marketing if your focus is on one method. Therefore, we recommend combining different types of marketing.

To promote your products, you can send emails and get high rankings in search engine results. You could also advertise through social media and then link from that page to your website.

You can market your eCommerce store in many different ways, as you can see. You can choose the most effective for your business, and then implement them over time. Good luck!

What are the 4 functions in marketing?

Marketing is about creating demand for products, services, and other goods.

It communicates information about an organization's offerings, and values and how those affect customers' lives.

Marketing is also a way to stimulate interest and increase awareness about an offering. It can even drive action (or purchasing) when an invitation is issued.

These are the four functions of marketing:

  1. How to Create Demand – This is about building relationships and convincing potential buyers that your product or company has value.
  2. Stimulating Interest: This refers to increasing awareness among consumers about your product/service.
  3. Building Awareness – This refers ensuring that customers know about your product or services and are able to decide whether they want to buy them.
  4. Driving Action – This is ensuring that customers make purchases once they are aware of your products or services.

What is the difference between marketing and advertising?

Advertising is a form of communication that promotes products or brands. Advertising usually has a clear call to action, such as “Buy now!” Click here or “Buy Now!”

On the other hand, marketing is a way of communicating your company's mission, vision, and values to potential customers. Marketing can also help build relationships between current and potential customers.

Marketing can be used, for instance, to tell the story about your company and what you offer. You could talk about your history, philosophy, and commitment to quality. You could share testimonials from satisfied customers. For people to come to your website, you could offer them a free pair of shoes.

Marketing is, in short, about telling stories. Advertising is all about selling products.

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)

External Links

statista.com

blog.hubspot.com

hubspot.com

youtube.com

How To

What is your marketing strategy?

What number of times have you heard the expression, “If I build it, they shall come”?

Well, you're wrong.

It takes work to build something, but it is not enough to attract customers. Internet Marketing Principles are necessary to reach your target audience in order to grow your business.

Internet Marketing Principles is a set of guidelines used by marketers for creating websites, blogs or email campaigns that generate leads and sales.

If you sell handmade jewelry online, these Internet Marketing Principles will help you drive traffic to your website, capture emails and close the sale.

Here are some examples from Internet Marketing Principles.

  1. Content is the key to success – Your content should be unique and engaging. Copying content from another source will make you less credible as an information source.
  2. Establish trust – More people trust recommendations from close friends and family than advertisements or Adsense. If you are going to recommend a product, ensure it is trustworthy.
  3. Personalize – People prefer to speak to people, not robots. Your website should be human-looking, not robotic.
  4. Give value – People will only give away stuff if they feel that they are getting something of value. You can give them something in exchange for your contact information.
  5. Tell stories – Stories are powerful tools for connecting audiences. They help you tell your story and connect with your audience.
  6. Giveaways – Give away products to increase brand awareness and build loyalty.
  7. Using call-to-action buttons is important because they prompt users to take action.
  8. You must test everything before your website goes live.
  9. Keep it simple. Complexity is better than simplicity. When possible, keep it simple. A website that is simple to maintain and easy to update will be more successful.
  10. Achieve a clear goal. It is easier to measure the results of your efforts if you have a clear goal.
  11. Measure everything – It's crucial to measure your progress towards your marketing goals.
  12. Concentrate on conversion. – Conversion is the act of turning web browsers into buyers.
  13. Get feedback. It will allow you to improve your marketing efforts.
  14. Track results – Tracking your results lets you identify areas where you could improve.
  15. Repeat – It creates momentum.
  16. Optimize your marketing efforts. Optimization is a way to ensure your marketing efforts are effective.
  17. You must be consistent. Your brand will always be remembered.
  18. Reward yourself – Rewards motivate you to continue doing well.
  19. Learn from other people – This is one way to avoid making the exact same mistakes.
  20. Never stop learning.
  21. For sustainable growth, you must think long-term.
  22. Trust your gut – Sometimes intuition is your best guide.
  23. Treat each day as a trial run. While mistakes are inevitable, they can teach us valuable lessons that we wouldn't otherwise be able to learn.
  24. Understand your weaknesses – Understanding your strengths and weaknesses gives you insight into how to overcome obstacles.
  25. Don't get discouraged – Everyone fails at least once. But don't let failure discourage you. Don't give up.
  26. Take risks – Sometimes it's necessary to take chances in order for you to move forward.
  27. Enjoy the journey. To live a happy life, it is important to enjoy the journey.
  28. Be passionate – Passion fuels motivation.
  29. Be who you really are. It is essential to build relationships.
  30. Know Yourself – Self knowledge is vital for self improvement.
  31. Find your tribe. A supportive community of likeminded individuals is invaluable.
  32. You can create a visionboard – Vision boards are great for visualizing the future.
  33. Ask questions – Questions are the gateway to knowledge.

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By: Michael Brenner
Title: 13 Content Marketing Trends You Need to Follow in 2023
Sourced From: marketinginsidergroup.com/content-marketing/content-marketing-trends/
Published Date: Wed, 02 Nov 2022 14:00:08 +0000

Three Strategies to Redesign Your Promotional Metrics

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There are some aspects of your business that are more difficult to measure than others. Sales figures and budget reports can provide information about revenue, expenses, customer acquisition, and other metrics. However, qualitative data and surveys can help determine customer satisfaction.

These metrics can help you improve your business. How can you ensure that your marketing strategy is reaching the right customers with the right messages? Promotional metrics such as overall engagement volume only take into account a small part of your marketing strategy. What do customers think about your products? What are customers saying about your products?

This article will help you to improve your approach to measuring marketing strategy. It will discuss three new promotional metrics.

  1. Net Promoter Score
  2. Engage with Social Media
  3. Support for Influencers

You may already be using metrics such as clickthrough rate and traffic, but additional metrics are useful to supplement these data. Your business can take a more holistic, modern, community-oriented marketing approach if you use these metrics in conjunction with your other metrics.

1. Score of the Net Promoter

Many consumers don't believe that ads are true. They are more inclined to believe that a product is worth its hype if they hear rave reviews from friends and family than they are from a company they don't know. You can track your net promoter score to measure word-of-mouth marketing power across many industries.

The net promoter score is a measure of customer satisfaction and gives an estimate of the likelihood that customers will recommend your business. Your net promoter score can be determined by asking customers to rate your product or service.

The average net promoter score can be calculated by splitting responses into three groups.

  • 0-6: Customers who reply with a 0-6 are detractors. They may be negative about your business.
  • 7-8: Customers who respond with a 7- or 8 are passives. These customers are usually satisfied with your business, but don't feel the need for you to keep them coming back.
  • 9-10: Customers who reply with a 9/10 are promoters. They have had a positive experience with your company and will likely recommend it to others if the opportunity presents itself.

Add the number detractors to the number promoters to calculate your net promoter score. Your net promoter score could be negative, which is a sign that you need to reevaluate your customer experience.

Your net promoter score can be improved by looking at customer feedback from satisfaction surveys. You should look for common problems that customers have, such as poor customer service, suboptimal ordering, and poor packaging. Although each of these may seem minor, they can all make a difference in determining whether a customer is a promoter or a shopper.

2. Engage with Social Media

Surveys show that as many as 80% of consumers have reported that social media has changed the way they shop. Businesses cannot ignore the impact of their social media posts, as internet-native generations like Millennials, and Gen Z are now the majority of the workforce.

Every social media platform offers its own analytics tools. However, you can still measure your engagement rates by looking at your:

  • Comments, likes, shares. The easiest way to gauge engagement is with comments, likes and other sharing posts. To find out which interactions drive the algorithm, research the platforms where you post regularly. Twitter prioritizes engagement which means that a lot of comments can help your post get more attention. This information could be used to create promotional tweets that ask questions such as what design customers would like to see on a T-shirt.
  • Direct outreach response. Direct messaging platforms can be very useful in building customer relationships. You can send a message to customers if they comment positively on a post about a product that you have just purchased. This will allow you to thank them for the purchase and offer other deals. Direct social media marketing is possible using many of the same strategies as email marketing. However, your messages should be concise and to-the point.
  • User-generated content. Monitoring user-generated content will allow you to see your net promoters at work. These are comments that customers make about your products or services. These can be detailed reviews or photos of customers wearing your brand merchandise. You can't answer every Facebook post or tweet, but it can help you to monitor the conversation surrounding your brand for future marketing campaigns.

Your branding should be easily identifiable to grab potential customers' attention while they scroll through social media. Customers who aren't familiar with your brand need to be able connect the different versions of your logo easily, regardless of whether they see it on a promotional post for your business or printed on a tee-shirt that an influencer is wearing to promote your products.

Customers who have previously connected with your brand via social media channels can be contacted as well. Use a social media append for insight into the platforms and content that your customers are using, as well as how you can appeal to them.

3. Support for Influencers

There are influencers in almost every industry, including financial management and health. Partnering with an influencer who is well-known in your field can help you leverage both word-of mouth marketing and social media.

To estimate how successful an influencer will be, it is important to look closely at their audience. An influencer who has a lot of followers and whose main content is not directly related to your business might have great marketing strategies, but may lack the connections necessary to reach the right audience. A niche influencer may have more followers, but they will still be interested in your company.

You'll need to provide the tools necessary to market your products to influencers after you have partnered with them. You might provide a script for them to read aloud, affiliate link to your product pages, or sample images of your products. Also, make sure your product pages are professionally designed so that you can attract new customers to your brand.

Set up professional product pages before partnering with influencers.

Tracking links and website traffic can help you measure the impact of your influencers. You can also monitor overall sales. You should also monitor your reviews once you have brought in an influencer.

Your business may also benefit from the involvement of more influential influencers. A business might invite influencers to join a charity walkathon sponsored by the company. Some brands invite those who have consistently promoted their products to design customized versions of their products.

Marketing strategy is constantly changing. How you measure it must also change. Referrals and social media are two of the most powerful forces in marketing. Your business can capitalize on them by keeping up-to-date on the latest trends, as well as monitoring your metrics.

Marketing Insider Group published the post 3 Strategies for Revamping Your Promotional Metrics.

Frequently Asked Questions

What makes it so important to identify your brand?

Your company's brand is nothing more than a promise you make to your customers. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what sets you apart from other companies in the industry.

A brand gives you credibility and authority. Your logo instantly identifies your company to potential customers. They trust your company because you have earned their respect.

Your brand is also an expression of your company's culture. Your employees will feel passionate about your brand if they are passionate about your product or services.

Your brand is much more than words and pictures. It's a promise that you company will keep. It is your promise to offer value to your customers.

You should take into consideration several aspects when creating your brand. You want your name to clearly describe what your company does. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. You'd choose DreamSpark Software if you were running a software firm.

Next, you'll want to decide how your brand will be represented. Are you going to use a familiar symbol? Do you choose colors that are consistent with your corporate style? Are you going to use logos?

You should also consider how your target audience views your brand. Will you portray yourself as friendly and helpful? Will you appear professional and trustworthy? Do you have the ability to make your clients feel confident and competent?

These are all important questions you should ask before building your brand.

What are the best digital strategies I can do at home for marketing?

Digital marketing is a powerful way to reach customers online. It's also an excellent opportunity to generate leads for your business.

You can promote your brand using social media platforms, such as Facebook, Twitter and LinkedIn. You can also use email marketing tools to send emails to potential clients and prospects.

There are many ways to market your product/service using digital media.

These channels can be used effectively if you have the right knowledge.

What are the top 5 social media marketing strategies you recommend?

Social Media Marketing is an excellent way to market your business online. It is an excellent tool to spread brand awareness and generate leads and sales. Here are five strategies for using social media to grow your business.

  1. Make a Facebook fan page – This will allow you to interact directly on Facebook with your customers. Upload photos, videos, as well as other files.
  2. Twitter Promotes Your Business – Twitter can be used to promote your business and connect with others. To increase visibility, use hashtags
  3. Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If they like what they see they might click to visit your site.
  4. Host Live Events – Having live events allows you to meet face-to-face with potential clients. They can ask questions about your products and services.
  5. React to Customer Reviews – Positive reviews build trust and encourage repeat purchases. Respond quickly to any negative comments.

Statistics

  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

neilpatel.com

youtube.com

statista.com

moz.com

How To

Online Marketing Tips and Techniques from the Top Brands

When creating content for online marketing, ensure it's relevant to your audience. Your audience won't care if you don't offer your product or service. Why would they care about your blog content?

If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.

Social media platforms like Facebook and Twitter can be a powerful way to promote your company. Social media platforms allow businesses to connect with customers and share their information.

The social media platforms also offer a great opportunity for clients to connect with each other.

Create content that engages users and encourages them to share content with their friends. Shared content has a tendency to reach more people and increase your site's traffic.

Regular updates keep your content relevant. Posting every other day or weekly is more effective than posting once per month.

Posted content usually receives more engagement because readers expect to see new content.

Include links within your content that lead back to your homepage. This makes it easier for your visitors to find additional resources.

Your content should be mobile-friendly. Mobile devices now outnumber desktop computers. According to a survey, more that half of internet users access websites from their smartphones.

Test it on various smartphone and tablet browsers to ensure your content looks good when viewed on small screens. Mobile-first should be a top priority for any developer or website owner.

It's not just about aesthetics, either. Mobile sites are more likely to convert better than desktop websites. Because they are smaller, they can be easier to navigate and load quicker.

Content that is valuable to your audience.

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By: Guest Author
Title: 3 Strategies for Revamping Your Promotional Metrics
Sourced From: marketinginsidergroup.com/marketing-strategy/3-strategies-for-revamping-your-promotional-metrics/
Published Date: Tue, 01 Nov 2022 09:30:16 +0000

Why we believe display advertising is broken (and what you should do instead)

By

According to the most recent figures, more than a third (33%) of internet users use ad blocking online. More than half of those over 35 also use them.

Consumers will go to great lengths to avoid content that they don't need or want. Brands who push for display advertising that interrupts content experiences in an increasingly ad-free environment, believing this will make consumers happy, may want to reconsider their marketing strategy.

According to a CEO of a media agency who has been working in digital advertising for over two decades on both the agency and client sides, this is the conclusion.

Are banner ads just a sham marketing tactic?

They won't let go, they will not die. Once I was asked my opinion on which marketing tactic was like "The Walking Dead" in marketing.

It was Halloween theme, and it happened during the streaming of that hit streaming show. It was an honor to be included in the list with my great friends Ann Handley and Joe Pulizzi, Doug Kessler and Neil Patel, all marketing thought leaders.

They recommended some old marketing strategies, including over-promotion and quantity over quality, as well as a lack of courage. These are all great marketing tactics. My recommendation of which marketing tactic was a zombie-relic like the living dead? banner ads

Why banner advertisements need to be thrown out: They don't work. Or, as I love saying, banners have 99 problems and one click is not the answer!

Why?

  • They are ignored by your customers.
  • You might be resentful at your future customers for interrupting their content experience.
  • Banner advertising spending isn't declining faster because marketers continue to shift money from traditional marketing (print radio TV, radio) to digital formats.
  • In most industries, click through rates for banners are below.1% (0.06% on average).
  • Eye-tracking research shows that people ignore them. This tactic can be hard to justify, even for branding and awareness.

stats showing why people hate banner ads

What if Marketing People Really Want It?

I love to talk about the compounding power that content marketing has. This is how it works. You create content that people love. Google gives you organic search rankings for this piece of content. Great job!

You still get traffic to that article a few months, years and weeks later. Imagine that this happened every week for five years, or ten years. This is what content marketing does. You get a compounding rate return. The results you get from the time and dollar you spend 5 years ago are still valuable today.

This is not like advertising where you lose all value once you stop spending. This video, which I recently made on the compounding power and content marketing, will give you more information.

Why banner ads are so bad

These are some of the most offensive banner ads I have ever seen.

hubspot ciollecting data from cute chrome extension

  • Hubspot has launched a Chrome extension that replaces your banner ads with images of baby animals. Bravo! (Sorry guys. No longer available. They were criticised for collecting data during the experiment
  • AdAge reported that 23% have their ads served to incorrect urls by automated exchanges. Alex Kantrowitz, a reporter at AdAge, said that "url masking" is yet another form of fraud that plagues automated ad-buying marketplaces.
  • The New York Times banner ads: "The Monster That Ate The Web"
  • The Street does a fantastic job supporting the same arguments that I used.

You'll find articles saying banner ads are okay if you look at AdAge Magazine. Advertising isn’t broken. Advertising gets a bad reputation. The point is that their data proves they work. They don't disclose the data or refute any other's data with any facts. Their agency clients' traffic drops when they stop using banners because of their use of "complex analytics". The ad men or women. Who creates banner ads? . .

What marketers should instead do: Marketers must shift their banner advertising investments into branded content marketing experiences. Simply put, create marketing content people want. It's called content marketing. It's not. People want content (sarcasm aside).

Why interrupt your customers' needs when you can provide what they want?

you are 31x more likely to win the powerball than to have someone click your banner ad Take a look at the statistics:

  • According to Business Insider, you are 31 times more likely than someone clicking on your banner ad to win the lottery.
  • The likelihood of you completing US Navy Seal training is 112 times greater than that of someone clicking on your banner ad. (Business Insider).
  • Business Insider reports that you are 475 times more likely than others to survive a plan-related crash than people clicking on your banner ads.
  • Users can't view around 31% of impressions. (Comscore)
  • 85 percent of clicks are generated by Internet users who are 8%. (ComScore)
  • 50% of clicks on mobile banner ads happen by accident. (GoldSpot Media)
  • Kraft rejects 75% to 15% of all ad impressions because of fraud, quality issues or other issues (AdAge).

OK, Display Banners Are Dead

Banner ads weren't really alive so they can't be considered zombies. Because so many people and tech professionals depend on display advertising, the advertising industry has maintained that it works. Many businesses are trying to sell or acquire it.

In the article, the media agency CEO has not seen any evidence that banner ads worked for clients. These banner ads can be bought programmatically or on ad networks. It is hard to believe that $10 billion worth of industry has never been sold – something consumers would not miss if it vanished – but the industry is still valuable today.

The CEO stated, "We tried to sex something that was fundamentally flawed."

Display ads are useless if consumers don't engage or respond to them. According to the CEO of a media agency, it is making something fundamentally flawed more sophisticated than it appears. It is convincing marketers to join the display advertising train if they want to be considered sophisticated marketers. In reality, it is the reverse. Marketers who don't know what they're buying shouldn't be buying it.

Because of its reach, many marketers consider display advertising a key component of their marketing strategy. The bottom line is that the industry "fudges" metrics to make display advertising appear like it has high ROI, according to the CEO of a media agency.

Brad Jakeman, a Pepsi executive, made the same argument last year at the Association of National Advertisers conference. He believes that advertising is based upon a flawed model of creating "polluting content" that consumers don’t want. Marketers and advertisers know this. They continue to do this because marketing agencies still use outdated measurement systems to assess marketing performance. These vanity metrics prove that banner ads work.

This was the explanation that the CEO of a media agency tried to give clients. Surprisingly, many clients agreed that there was no evidence to support display advertising's effectiveness. Yet they continue to spend money on it as it is one of few options when it comes down running digital campaigns.

The Revenue of Big Brands that stopped spending on digital ads during Covid did not decrease when they stopped doing so

This article was my favorite of 2021 (or all of the 2020s). It's ironic that this article was published by Forbes. They will bombard you with pop-ups and banner ads during your experience there (and Google seems to not mind). )hmmm emoji

The facts are:

P&G saw no change in their business results when they cut $200 million off their digital advertising spending. Chase saw no change in their business results when they reduced their programmatic reach to 5,000 sites instead of 400,000 (a decrease of 99%). Uber cut $120 million from their digital advertising budget to drive more app installations. They saw no change in app install rates after that. Nothing happened when big brands stopped spending digital ads.

Dr. Augustine Fou

He also refers to an HBR article on how eBay proved paid search did not produce a single dollar more revenue. You have to pay for this article. Ugh. The internet!

Smart Money Will Go to Customer-Focused Content

The CEO of a media agency suggested that marketers should focus their attention on digital video, which is a more efficient format than display advertising.

Since years, I've been urging marketers to stop using banner ads and instead invest in content marketing.

Smart marketers will not interrupt their content experience by creating irrelevant, unneeded content. Instead, they will concentrate their efforts on creating valuable, relevant content that consumers want and need. Provide real value to your target audience, whether it's written content or video content. This is how you can reach and engage them.

Lincoln Millstein, Hearst's SVP, thinks I will agree. He is the man who created Boston.com as well as the NYTimes.com . He also helped to remake the NYTimes.com . He believes there is still hope we can get rid of this zombie marketing tactic. How about you?

Let us know your thoughts. Display advertising is still an important part of your marketing strategy. Make marketing content that people want!

Marketing Insider Group's post Why Display Advertising is Broken and What You Should Do Instead appeared first.

Frequently Asked Questions

What is eCommerce Marketing?

Ecommerce marketing refers to online shopping. It's selling products via the Internet. This can include buying products from companies and then selling them online. If you're an individual seller, this would also include selling on eBay. A business may be set up where you make a profit by selling goods. You want to make money online selling your products.

Here are some additional details on eCommerce marketing:

Creating a successful eCommerce site involves finding out what type of products you want to sell. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).

Once you know the product you offer, you will need to find a supplier. A supplier is a company that makes and sells the product you want to sell. A supplier is a company that manufactures and sells the product you are looking to sell.

Once you have found a supplier, you need to make a website that will display the products for buyers. Some suppliers provide templates you can use; others require you to design your template. Once you have your website online, you need to promote it to draw visitors. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.

There are many ways to promote your eCommerce store. These include search engines, email, social networks, mobile apps, and search engines.

  • Email marketing is a popular choice for many businesses. It is cost-effective, simple to implement, and produces results. However, generating quality leads requires a lot of effort and time.
  • Search engine optimization is a technique for improving the rank of a website for specific keywords. This is usually done by link building which improves pages ranking in search engines.
  • LinkedIn and Facebook are important for business promotion. Many people use these websites every day to stay in touch with family and friends. By posting interesting articles, you can reach thousands more customers.
  • For eCommerce marketers, mobile apps can also be a great tool. Shoppers love to use their tablets and smartphones to shop. A mobile app lets you reach customers no matter where they are.

eCommerce is a rapidly growing industry. There are many ways to promote your business. Make sure you choose wisely to reap the rewards of eCommerce marketing.

What amount should I budget to fund my first digital marketing campaign

It all depends on the campaign you launch. It can cost between $50-$100 to launch your first campaign.

You can purchase advertising space on search engines like Google and Bing to get started. These ads usually cost around $10 per click.

Banner ads can be placed anywhere on your website that you own. This will help you attract new visitors and bring them back to your site.

You may also be able to hire a freelancer who will design your banners. Freelancers are typically paid between $20 and $30 an hour.

After you've created your first ad you can start tracking the results. There are many analytics tools available for free on the Internet.

Data can also be tracked manually. A spreadsheet can be used to track data about campaigns. It will allow you to record every metric (such clicks, impressions etc.).

You can then determine whether your campaign was a success by collecting these data.

If that is the case, you can still try different methods to find one that works.

What eCommerce Marketing Strategy should you follow?

There are three types of eCommerce marketing.

  1. Direct marketing
  2. Search Engine Optimization (SEO).
  3. Social Media Marketing

Direct marketing involves sending emails directly to potential buyers. These emails could contain coupons, discounts, special offers, etc. This type of marketing is designed to build customer loyalty.

Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. Your site will appear near the top results for keywords related to your product/service. This will increase your traffic.

Social media marketing involves websites such as Twitter and Facebook, Pinterest, Instagram and YouTube. You can connect with your target audience. It's easy to set-up and use, and it's effective.

Each method has its advantages and disadvantages. For example, SEO requires time and effort, while direct marketing doesn't require much effort. But if you concentrate on just one type of marketing, you will not reap the full benefits from eCommerce marketing. We recommend combining multiple types of marketing.

Sending emails could be one way to promote your products and help you rank well in search engines results. You could also advertise through social media and then link from that page to your website.

There are many marketing options for your eCommerce store. Make sure you choose the right work for your business and stick with them. Good luck!

Statistics

  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)

External Links

statista.com

neilpatel.com

hubspot.com

youtube.com

How To

20 Innovative Affiliate Marketing Strategies You Should Try in 2022

Affiliate marketing is one of the most effective ways to make money online. This is one of the easiest ways you can get started. You must first sign up with an affiliate program like Commission Junction or ShareASale, then place links to your blog or website. You'll earn a commission fee when someone purchases through one of those links.

Here are 20 different affiliate marketing strategies you should try in 2022

  1. Make a Content Calendar
  2. Google Adwords
  3. Start Your Podcast
  4. Join A Blogging Network
  5. Get an Email Mailing List
  6. Get paid for reviews
  7. Become An Influencer
  8. Offers Free Trials
  9. Start a Membership Site
  10. Amazon Sells Products
  11. Write Articles
  12. Start a YouTube Channel
  13. Host Events
  14. Develop A Mobile App
  15. Promote Your Business Online
  16. Run Facebook Ads
  17. Get a Twitter Account
  18. Increase Instagram followers
  19. Be open with your customers
  20. Make More Long-Term Money

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By: Michael Brenner
Title: Why We Believe Display Advertising Is Broken (And What You Should Do Instead)
Sourced From: marketinginsidergroup.com/content-marketing/display-advertising-broken-agency-ceo/
Published Date: Tue, 01 Nov 2022 14:00:00 +0000

Content Marketing for IT Services: What’s the Power of Content Marketing?

By

In the last few years, technology and the services that link them have experienced a huge growth. We are only just beginning. We now have software that can teach software how to create better software, thanks to Artificial Intelligence (or Machine Learning).

Content marketing was a key driver in the early days of IT and IT Service company marketing strategies. Marketing was initially resisted by many engineers and product people who saw it as a negative word and similar to lying. IT professionals don't like being sold to (or lied to) and they won't say it. Many of these product engineers called me a "marketeer" early in my career. It wasn't a compliment.

Content marketing was able to shift the conversation. The context of new technology is important for IT Service and Technology buyers. Engineers saw the value of content marketing and realized that it could help them. Publishing and creating content that answers questions of prospects and customers is how to build trust and get measurable traffic on your website. It also helps you to generate leads for your IT services.


The Big Picture of Content Marketing

Content marketing is a strategy that consistently publishes customer-focused content to your website. This allows you reach and convert customers for your business.

Content marketing does not include ads, product promotion, lies, or brochures.

In industries with high educational requirements, content marketing is more relevant. This is why content marketing is most popular in IT Services, Finance, Healthcare, and Finance. Because it's what your customers want.



Quick Takeaways

  • Content marketing is a cost-effective way to reach new clients and convert them to your IT Service company.
  • Publishing useful content that educates your audience will be more effective than traditional forms of paid advertising.
  • To achieve a Compounding Marketing ROI, it is important to maintain a consistent content marketing schedule.

We've compiled a list of things you should know and how to implement content marketing to your brand in order to maximize the return on your content marketing efforts for or your IT Services business.


Content Marketing Your IT Services


Know Your Audience [WHO] ]

Understanding your buyer persona is the first step to deciding what content you should write.

Your target audience for a B2B IT service is typically business owners and technology executives. As I love to say: Personas can be great, but they can also be a pain. You won't be able to create great content if they don't care what you call them, or how old they are.


WHAT are They Inquiring in?

Focus on your interests. What are their top concerns, challenges, and questions? What are their interests? What are the most popular topics in your industry?

Source: Forbes


Why do they care?

Like we did here, you need to answer the WHY of your persona and its relationship to your business. There are many other ways! Why are privacy, security and digital transformation so important?


WHEN to post

Research shows that businesses who publish more than once per week see 4-5x the traffic and leads than those that don't publish as often or at all.

Remember that buyers search for solutions to top business problems every day.

Google loves to hear that your website should have a beat, a cadence and a rhythm. This is something that I love to tell you.


WHO Written

Excellent technicians, service personnel, and sales representatives are essential to your IT company, whether it is a startup or an established pillar. They are experts in their respective fields and champions for excellence.

They are not writers. You will need to find quality bloggers with journalism or blog writing experience if you don't have it yet. You should be looking for people who are experts in cybersecurity and tech to help you build your website and improve your content marketing efforts.

However, hiring bloggers directly can be expensive and time-consuming. You have two options: hire freelancers, or work with an agency.

Both have their pros and cons, but there are options for content creation in your digital marketing campaigns. Outsourcing content is a way to gain an edge because it allows you to get experienced writers at a fraction of the cost of full-time employees and requires less effort than hiring them.

Blog writing is not the only content that you should consider when marketing your content. Videos, animations and demos as well as customer testimonials are all important nowadays.

This is SaberVox Cloud Software's example:

They will explain why your company needs them by using expert analysis and real-world applications. Content marketing is all about leading your prospect to this conclusion. Hire experienced videographers and content creators to help you create similar content.


How to Create Your Content Marketing Strategy For IT Services

The framework that we have provided should help you get started. You can also call us to have it done for you. You should always consider these things, no matter what you do.


  1. Who are you writing to? What are their questions?

  2. What are you publishing? Your website is the best way for new leads to be attracted.

  3. Who does the work. It is crucial to find someone who can help you build your content strategy.

  4. How frequently will you publish?

  5. How will the content be distributed? Are there ways to automate certain aspects of promotion?

  6. How do you measure your results


WHAT MUCH Value Does It Provide

Content marketing is only half the battle. You need to measure the results and be able read your analytics to gain insight into your audience. You need to track how many customers you reach and convert.







  • Engagement


  • Conversion

Traffic to your content is the number of people who visit your site. During analysis, you should ask yourself important questions such as where my viewers are coming from, how many, and with whom are they most popular. These questions will give you an accurate picture of the viewership for your content marketing and provide a solid foundation to work with.

Engagements are the sharing, commenting and interactivity with your content on social media. This includes comments, likes, conversations, and discussions about what your page has posted. Social media platforms that have higher engagement are more likely to share your content with new eyes.

Your content's conversions include the number of viewers who become customers through your content. This is because the goal of conversions on your content is to convert prospects into loyal, returning customers and clients. This will allow you to determine which content has the highest overall viewership and gives you the best chance of increasing your bottom line.

These metrics should be used to guide your content marketing strategy. It is important to be able look at the trends in your content online and see the details. You might find some things that work better than others. Find out what works and do more.


Know Your Site(s)

Good UI (user interface), is essential to the user experience. If your web experience is poor, then who would call you to implement IT Services?

It is also important to know what your social media presence and presentation look like so that you can maintain a positive brand image for prospects and clients.

This checklist is compiled by us after working with many companies on a website relaunch.

Your main website is not the only one. Social media channels can be powerful tools for sharing your services to the world. IT services are best if they can be shared through professional channels like LinkedIn and Facebook.

See what industry leader Tata Consultancy Services has to say on LinkedIn. They have over 10 million followers and are promoting their brand voice to customers and prospects around the globe. They are able to show their authenticity and credibility by effectively using a professional platform.

You don't necessarily have to be on Snapchat if you are an IT Service provider. However, identifying your communities across Twitter and Facebook can help you get in the conversation.


Wrap up

It is difficult to stand out in IT services. You must be able to present the information that your prospects need to convert to research-oriented businesses. You can increase awareness about your services by knowing your audience, creators and analytics. Get to it

Are you looking for a marketing consultant to help your IT service provider? You have come to the right place! MIG offers a weekly blog service and a complimentary consultation.

Marketing Insider Group's first article, The Power of Content Marketing in IT Services, appeared first on Marketing Insider Group.

Frequently Asked Questions

What are the major types of marketing?

Marketing is the process of communicating ideas and values to consumers. It is common to hear “marketing” interchangeably used with advertising. Marketing encompasses more than advertising. Marketing covers all communications that promote and market products or services.

The three key components of marketing include branding, promotion, and distribution. The company's brand is how it identifies with its target audience. Promotion is the act or obtaining attention for your brand using paid advertisements, promotional materials, and public relations. Distribution is the delivery of your message to your target audiences. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.

What are some indirect marketing examples?

Think of ways you could use indirect marketing techniques to promote your business. One example is a social media campaign that encourages people to upload pictures of their products. This could help spread word about your brand.

You could advertise in the local paper if your auto shop is open. This would encourage people to take their cars to your shop instead of visiting other shops.

You can also send coupons to customers' email inboxes, or post ads on bulletin boards located in public areas.

Because it isn't expensive, indirect marketing works well.

Building trust takes time, so patience is a must when promoting your company.

Keep track of the effectiveness of your campaigns. Measure the number and quality of leads that each method generates.

This will let you know which methods are best for you.

What are the 5 marketing concepts?

These five marketing concepts are:

  1. Branding – A brand is an image that people have for you. It's what people see when they hear your brand name. A consistent brand identity is essential for all media.
  2. Positioning – Your positioning is the way you position yourself in your market. What does it mean to be who you are and why should people care?
  3. Message – This describes the message. What is your point? What is your point?
  4. Marketing mix is when you combine channels, pricing, or promotions to communicate your message to your target audiences.
  5. Measurability – How can you measure your success?

What are some direct marketing examples you can think of?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing is a great way to reach people anywhere you are. Direct marketing is the best way for customers to choose your product or service over other brands.

You must know what kind of message would appeal most to your target market.

Find out what your customer needs, then provide it.

Direct marketing can be used in many ways to promote your company. Direct marketing can be used to promote your business in many ways. You can send out catalogs to potential customers and advertise in local papers.

You could also create a separate mailing list for your customers. You can easily add new subscribers to your list if you have a good contacts database.

Last but not least, ask existing customers if promotional materials are something they'd be interested in receiving. Some companies offer discounts to those who sign up for special offers.

What's the difference between marketing or advertising?

Advertising is communication that promotes brands or products. Advertising is usually accompanied by a clear call for action, such “Buy Now!” Click here.

Marketing is another way to communicate the mission, vision and values of your company to potential customers. Marketing can also help build relationships between current and potential customers.

You might use marketing to tell the world about yourself and your products if you sell footwear online. Talk about your philosophy, history, and commitment towards quality. You could share testimonials from satisfied customers. To encourage people to visit your site, you could also create an event that gives away shoes free of charge.

Marketing is all about telling stories. Advertising is about selling things.

What are the 4 functions of marketing?

Marketing is the art of creating demand and products.

It gives information about the company's offerings and its values and how they affect customers' lives.

Marketing stimulates interest, creates awareness, and finally drives action (or purchase), in response to an invitation.

These are the four functions of marketing:

  1. How to Create Demand – This is about building relationships and convincing potential buyers that your product or company has value.
  2. Stimulating interest – This is when you increase consumer awareness about your product or service.
  3. Building Awareness – This refers to making sure consumers are familiar with your product and services, as well as why they might be interested in buying them.
  4. Driving Action – This is ensuring that customers make purchases once they are aware of your products or services.

Statistics

  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)

External Links

youtube.com

blog.hubspot.com

statista.com

moz.com

How To

How to get your Google Digital Marketing & E-commerce Professional Certificate

Google offers an online course, Search Engine Optimization for Beginners, that is free and available to all. This is a great way learn how to optimize your site for search engines like Google.

The course covers SEO topics like page titles (meta tags), internal linking, and site speed. These lessons can be used to improve the performance of your website if you have one.

A certificate of completion will be issued to you after the course is completed. This certificate is valid for 2 years and will allow you to add “SEO” to your LinkedIn profile.

You will also receive 10 CPE credits for completing the course. These credits are accepted at most colleges and universities.

Google Certified Partner (GCP), is a paid certification program offered by Google. Candidates must pass a rigorous exam to become GCP certified and also submit proof of relevant experience.

————————————————————————————————————————————–

By: Michael Brenner
Title: The Power of Content Marketing for IT Services
Sourced From: marketinginsidergroup.com/content-marketing/content-marketing-for-it-services/
Published Date: Tue, 01 Nov 2022 10:30:29 +0000

Is account-based marketing right for you?

By

B2B companies can benefit from account-based marketing (ABM). ABM is about identifying, obtaining and marketing targeted, high-value accounts. It also involves communicating directly with business leaders and executives who have the authority to make large contractual or purchasing decisions.

ABM suits the B2B market by targeting decision-makers from the beginning, filtering out unqualified prospects, aligning sales and marketing on strategy, content and engagement for each account. ABM allows for a quicker turnaround of qualified leads, highly targeted campaigns and builds trust with decision-makers in the B2B space.

ABM ensures that your money is only used for the highest quality leads. This means you have shorter sales cycles, better lead nurturing strategies, and better alignment between marketing and sales. ABM is most beneficial to the following industries:

  • Healthcare & Life Sciences
  • Software & Technology
  • Commercial Business Services
  • Manufacturing
  • Industrial Services

These are the top indicators that account-based marketing should be tried by your business.

Your products and services are targeted at a narrow audience.

ABM can be a great strategy if you already have a list of companies that you want to do business with. The more specific your target is, the better ABM will work. It's easier to target the companies you are interested in and create a targeted, successful campaign.

Your ideal target begins with looking at your customers and sharing data about their spending habits with you. Take a look at what your customers spend their money on and how high is your retention rate. This will allow you to paint a clear picture of your ideal customers, strengths and weaknesses. It will also help you improve your business.

Be sure to update your data and then get in touch with people looking for your products or services.

The top 20% of your customers are the most likely to generate revenue.

ABM will yield a greater return on your investment (ROI). ABM can be used to increase the revenue of top 20% of your customers. This is because if you spend a lot of time on cross-selling and upselling with your existing customers, your marketing budget will be much lower. Instead of wasting resources trying to sell to prospects or smaller customers, expand the accounts of your top clients to earn more.

This type of account expansion is common in B2B companies. It can be seen in product launches, cross-sales following acquisitions, company-wide expansions and updated branding. Although the revenue comes from an existing customer you can make more by offering them bigger and better products and services.

Remember that your ABM success will be greater if you target and sell to smaller clients than to larger clients. Your ABM success will be strengthened by retaining high-value clients.

A long sales cycle is necessary for your product or service.

ABM works best for companies with a longer sales cycle. Because of the long-term nature and complexity of B2B products and services, many have lengthy sales cycles. This is because they are complex. ABM can reduce the time it takes to convert leads.

ABM is a great way to ensure your product or service sells well over a long period of time. ABM eliminates the need to guess as you wait for marketing leads to pay off. Instead, you want to make sure that your marketing efforts are focusing on customers who have real potential.

Reach key decision-makers in your target accounts.

It is one thing to know who you want to target, but it is quite another to be able to reach decision-makers. It can be difficult to reach key decision-makers. Partnering with an agency that is equipped can help. Sagefrog, for example, uses RollWorks and other ABM tools to offer our B2B customers an ABM platform that suits their needs.

Your company has the resources necessary to support your ABM efforts.

Be sure to be ready to invest in both third-party marketing and expert resources before you jump in. You will get the best out of ABM if you invest in experts. Their efficiency and expertise will maximize your chances of success. A digital agency can help you develop your ABM strategy, content and project management. This will ensure that you get results and ROI.

Your ABM goals are shared by your sales and marketing teams.

ABM is only possible if your sales and marketing teams are on the same page. Marketing is responsible for setting goals and creating content. Sales should be focused on outreach, executing strategies, and getting feedback. Account-based marketing won't work if both teams don't align and are working toward the same goals.

Sagefrog can assist you in launching an account-based program. Sagefrog can help you with your account-based marketing program. Read our infographic "6 Ws" and get in touch with Sagefrog today.

The post Account-Based Marketing: Is it Right for You? Marketing Insider Group published the article first.

Frequently Asked Questions

How much money should I budget for my first digital marketing campaign?

It all depends on what type of campaign you want to launch. It can cost between $50-$100 to launch your first campaign.

Advertising space can be purchased on search engines such Google and Bing. These ads cost approximately $10 per click.

Banner advertisements can be placed on websites. This will help you attract new customers and return them to your site.

You can also find a freelancer that will design your banners. Freelancers usually charge between $20-$30 per hour.

After you've created your first ad you can start tracking the results. There are many tools for tracking analytics that you can download from the internet.

You can also manually track data. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)

You can then determine whether your campaign was a success by collecting these data.

If you don't find one that works, you can experiment with different techniques until you find one.

What are some examples in indirect marketing?

To promote your business, think about indirect marketing methods. One way is to encourage people on social media to share pictures of yourself using your product. This could spread awareness of your brand.

If you own an auto repair shop, you could post advertisements in local papers encouraging readers to take their cars to your garage instead of going to other shops.

Another example is to send coupons to customers via e-mail or place ads on bulletin boards at public locations.

Because it isn't expensive, indirect marketing works well.

It takes time to build trust between people so be patient when you promote your business.

Also, you need to monitor how effective your campaigns perform. Try measuring the number of leads generated from each method.

This will allow you to see which methods are most effective for your business.

What are the four types of marketing?

Marketing is divided into four categories: Traditional Advertising, Direct Mail, Public Relations, and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. This will allow you to combine them and reach your goals.

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)

External Links

influencermarketinghub.com

neilpatel.com

youtube.com

statista.com

How To

20 Innovative Affiliate Marketing Techniques to Try in 2022

Affiliate marketing could be a good way to make some extra money online. Affiliate marketing is also one of the easiest ways to start because you need to sign up for an affiliate network such as ShareASale or Commission Junction and then place links on a website or blog. The commission you receive when someone purchases from one of those links will earn you a commission.

Here are 20 ways to market your affiliate business in 2022.

  1. Make a Content Calendar
  2. Google Adwords
  3. Start your podcast
  4. Join A Blogging Network
  5. Make an email list
  6. Reviews get paid
  7. Become An Influencer
  8. Offer Free Trials
  9. Launch a Membership Site
  10. Sell Products On Amazon
  11. Write Articles
  12. Start a YouTube Channel
  13. Host Events
  14. Develop A Mobile App
  15. Promote Your Business Online
  16. Run Facebook Ads
  17. Get a Twitter Account
  18. Increase Instagram Followers
  19. Be open with your customers
  20. Long-term, you can earn more money

————————————————————————————————————————————–

By: Mark Schmukler
Title: Is Account-Based Marketing Right for You?
Sourced From: marketinginsidergroup.com/b2b-marketing/is-account-based-marketing-right-for-you/
Published Date: Mon, 31 Oct 2022 09:30:19 +0000

The 5 Best Keyword Research Tools You Will Ever Use

By

Solid keyword research is an essential part of content marketing. Keyword research can help you bring your customers' voice into your content marketing strategy. This provides a quick and easy way to measure the value of your content. Keyword research is the foundation of all digital marketing.

Keywords are key to your content. The higher your keyword rank, the higher Google will show you in search results. To have a healthy content marketing strategy, it is important to see how your organic search results are performing.

It's not the easiest thing to get views on your website content. Payed advertising can be a great way to increase your impressions of your content marketing efforts. However, it is not a good idea to spend a lot of money on this.

Organic search rankings can be more beneficial than paid advertising for your website traffic, but this is a fact. It's also a more cost-effective way to market your website. It is important to fuel the SEO machine in order to get your content in front your prospects' eyes.

It is important to distinguish between organic and promoted, since they accomplish different goals. However, both can be driven by keyword research.



Quick Takeaways

  • SEO for your website and content is key to building organic search rankings
  • Keyword research is how to determine what people are searching for in relation your product or service.
  • SEO practices will increase your online engagements by creating content that is optimized for search engines.

These are the 5 best keyword research tools that you will ever need. How to use them long term.


  1. Semrush

This is our main keyword research tool (not a paid endorsement). Semrush allows us research our clients, their competitors, find competitive gaps, and dive into keyword research. Semrush also lets you research paid keywords and site audits.

After identifying the focus keywords of our client, we send them to our editorial team for content ideas and headlines. To create a client visibility tracking report, we also upload them to Semrush. All of our clients receive these reports monthly.

  • All keywords that we track have an average visibility in search
  • A rough estimate of their organic traffic (be careful).
  • Average rank position
  • What percentage of keywords are in the top 3, 10, top 20 or top 100? How many have changed or improved?

The competitive review, which shows client visibility versus the competition, is my favorite part of this report. It is a direct reflection on the keyword research that underpins our content strategy.

Semrush can be used to research keywords and websites for your industry, your competitors, or both.


  1. Ahrefs

Ahrefs has been providing excellent services for SEO professionals and marketers around the globe for more than a decade. They offer a great trial plan and excellent keyword research analysis for the best websites and articles.

They also offer Webmaster Tools as a free service to website owners. My favorite is the Keyword Generator, which generates 150 keywords ideas for any keyword.

  1. Keywordtool.io

Keyword.io's free keyword research service boasts a 99.9% success ratio. It's so free that you don’t even have to create an account in order to access its extensive database. Their site says:


Keyword Tool allows you to use Google Suggest for keyword search. It will extract Google keyword suggestions from Google and present them to you in an easily-understand interface.


  1. Google Keyword Finder

You might have guessed that we would get to the largest source of keyword research, Google's keyword searcher. Google is the market leader in keyword research, and you will soon be a result of their search engine results.

Although it's not as intuitive as other tools, it is completely free and provides all the information you need to make informed decisions about your SEO practices.


  1. Moz

Kwe new screenshot

Moz was the first tool that I used to research keywords. It is great for analysing your website and identifying keywords. Moz helps you to understand how people find your website, and how to make use of keywords.

Other Keyword Research Tools

  • Google Trends not only shows you the relative volume for multiple keywords, but also provides trend data to help you see what's hot and what's not.
  • QuestionDB uses reddit and related queries to identify question-based keywords
  • Jaaxy offers keyword, topic, and idea suggestions for any keyword.
  • Keyword Sheeter uses Google Autofill to populate thousands ideas from any focus keyword that you enter
  • Answer the Public uses Google autofill and People Also Ask to populate search terms with all the who-what, why, how, when and where versions of any query.
  • Keyworddit pulls data directly from reddit, and provides interesting perspectives on topics you can explore for any keyword.
  • Bulk Keyword Generator is an excellent research tool for local SEO
  • Soovle uses search data sourced from Google, YouTube and Amazon
  • SECockpit, the SEO tool that SEO professionals swear by, provides a lot of depth.
  • Keyword Snatcher offers up to 2,000 keyword ideas for any "seed keyword" (as SEOs refer to them).
  • KWFinder lets you search by keyword difficulty
  • Serpstat, another tool that allows for deep dives and is loved by many SEO professionals, is another tool.

What is new in keyword research?

Our first step is to ask our clients a few simple questions:

  1. They wished to rank for 5-10 keywords
  2. They consider the most important topics, categories or themes in their industry.
  3. The top 4-5 competitors
  4. Their audience may read 2-4 trade publications from their industry.

We can then expand the keyword list. These keywords are then grouped into categories or themes. We then identify the most important keywords, or "focus", by examining whether they are short-tail or long-tail and whether they have clear buyer intent.

CPC data is my favorite tool to find keywords that people are spending money on. This assumes that people won't pay more for advertising against keywords if they have lots of value.


BONUS – This and other keyword research tips and tools can be found in my webinar 10 tips to optimize your content marketing.

This video provides a more basic training in keyword research.


Conversion rates based on your keyword research

While views are wonderful, what happens once the initial click is made? Are they just browsing your site? Is the reader sharing your website? Are they buying your product?

The conversion rate is a measure of how many prospects become customers. This metric will be the defining metric of your content marketing efforts. Your top goal in content marketing should be to convert prospects.

Many times, the places you produce and publish media can provide you with excellent analytics tools that will help you determine which ads or content are converting the most.

You can make informed and better decisions about what media you want to use by determining what content is most successful across which platforms.


Keep your customers as long-term clients

Source: Marketing charts

Customer retention is the percentage of customers that continue to use your product over time. This can be measured using keywords. Other companies use to measure retention. The percentage of customers that leave within a certain time frame.

The only way a company will succeed is if it can attract and retain customers at a cost that is minimal or negligible compared to the return on investment of that customer (about 3-5x this cost).

How can you tell if your digital media efforts are retaining customers? There are a few options!

Analytics – Often websites will display on the backend how many of your customers are repeat customers. It is a great way to reach your KPIs by digging into the additional layer and seeing how many of your digital media efforts are responsible.

Ask – Using surveys in your email marketing efforts to find out who is using your product or service for a longer time can help you determine. It builds trust and brand loyalty because people want to feel that you care about them.

Take a look at the voices on your social channels – Seeing the individual voices of your business community discussing your content, business, and service can help you get a better idea of how many customers you have, as well as if you have any older clients influencing the conversation online.


Wrap up

Keyword research is essential for generating reliable search traffic to your site, regardless of which website you use. You're wasting money on easy traffic that will make you money by not using good SEO practices in your writing and meta descriptions.

Now that you have the knowledge, it is time to jump onboard with one of these keyword research tools.

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.

Marketing Insider Group published the post The Only 5 Keyword Research Tools You Will Ever Need.

Frequently Asked Questions

What is eCommerce marketing?

Ecommerce marketing is online shopping. It is the act or selling products over the internet. This includes buying goods from companies and selling them over the web. If you are an individual selling, this could include selling on eBay. You could also set up a business to sell your goods for profit. Selling products online is the best way to make money.

These are more details about eCommerce marketing

To create a successful eCommerce store, you need to know what kind of products are being sold. Next, decide whether to sell one product (such as a book), or multiple products (such books and DVDs).

Once you know what you're offering, you'll need to find a supplier. A supplier is an organization that manufactures and sells the product you wish to sell. For example, if you wanted to start selling greeting cards, you'd need to find a supplier that made and sold greeting cards.

After finding a supplier, create a website to showcase the products and allow buyers buy them. Some suppliers provide templates; others require that you design your template. Once your website is up and running, it's important to market it in order to get visitors. This could include publishing articles on blogs or forums, advertising on Google Adwords websites and sending emails relevant to contacts.

There are many ways to promote your eCommerce store. These include email, search engines, social networks, and mobile apps.

  • Email marketing is a popular choice for many businesses. It is cost-effective, simple to implement, and produces results. It takes time and effort to generate high quality leads.
  • Search engine optimization is a technique for improving the rank of a website for specific keywords. This is often done via link building, which allows pages to rank higher in search engine results.
  • LinkedIn and Facebook are important for business promotion. Many people use these websites every day to stay in touch with family and friends. You can get exposure to thousands of new customers if you post interesting articles there.
  • For eCommerce marketers, mobile apps can also be a great tool. People love to shop on their smartphones and tablets. An app allows you to reach customers wherever they are.

In summary, eCommerce has become a big business. There are many methods to promote your business. Be wise when choosing an eCommerce marketing strategy to maximize your business's potential.

What are the major types of marketing?

Marketing is about communicating ideas, values, or messages to consumers. These days, we often hear the term “marketing” being used interchangeably with advertising. Marketing encompasses more than advertising. Marketing encompasses all forms of communication used to promote and market a product/service.

Three key components of marketing are branding, promotion and distribution. How a company is identified to its target audience is called branding. Promotion is the process of attracting attention to your brand via paid advertisements, promotions that are free, and other public relations activities. Distribution is how you get your message across to your target audience. Distribution can be done via traditional methods such as television, radio and print. But, the new technology has made it easier.

Are there any potential risks in digital marketing?

Yes, digital advertising is fraught with dangers.

You must first protect your online reputation through being cautious about what you share on social media.

You should also make sure that all your content is original.

If you don't monitor your online presence, you could lose control of your brand image.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to Protect Your Online Image

  1. Pay attention to what you post on social networks
  2. Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
  3. Monitor Your Brand Image
  4. Use Strong Passwords
  5. Avoid Using Personal Details Without Permission
  6. Report Unauthorized Activities Immediately
  7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
  8. Never give out your Social Security Number
  9. Keep up to date with the most recent news
  10. Stay Away From Scams
  11. Secure Password
  12. Always Keep an Eye out for Updates
  13. Don't share too much information
  14. You should be vigilant when giving out credit card numbers
  15. Do not send money through E-mail
  16. Check For Fake Websites
  17. Bad reviews can be a big problem for your business
  18. Regularly Check Your Credit Reports
  19. You Need to Keep an Eye on Your Privacy Settings
  20. Ask Someone Who Knows You Well Before Sharing Something

What is the difference of advertising and marketing?

Advertising is a communication method that promotes products or brands. Advertising often includes a call to action such as “Buy Now!” Or “Click Here.”

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing is also a way to establish relationships with potential customers and current customers.

For instance, if you sell shoes online, you may use marketing to tell your story about who you are and what you offer. Talk about your values, philosophy, and dedication to quality. You might share customer testimonials. For people to come to your website, you could offer them a free pair of shoes.

Marketing is all about telling stories. Advertising is selling things.

What are the 4 functions in marketing?

Marketing is the art or creating demand for products and/or services.

It gives information about the company's offerings and its values and how they affect customers' lives.

Marketing is also a way to stimulate interest and increase awareness about an offering. It can even drive action (or purchasing) when an invitation is issued.

Marketing has four functions:

  1. You can create demand by building relationships with potential customers and convincing them that your product/service is worth their time.
  2. Stimulating Interest: This refers to increasing awareness among consumers about your product/service.
  3. Building Awareness – This is the process of making sure that your customers are aware of your product or service, and why they may want to purchase it.
  4. Drive Action – This refers to ensuring that customers purchase your products and services after they become aware of them.

Statistics

  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

moz.com

influencermarketinghub.com

statista.com

hubspot.com

How To

What is your strategy for marketing?

Have you ever heard the expression “If you build it they will come”?

Well, you're wrong.

It takes work to build something, but it is not enough to attract customers. Internet Marketing Principles can help you reach your target market to grow your business.

Internet Marketing Principles are the rules of thumb used by marketers to create websites, blogs, email campaigns, social media profiles, etc., that generate leads and sales.

If you sell handmade jewelry online, these Internet Marketing Principles will help you drive traffic to your website, capture emails and close the sale.

Here are some examples.

  1. Content is the king. Your content must be original and captivating. If you copy someone else's content, you'll lose credibility as a source of information.
  2. Building trust – People are more likely to trust recommendations from their friends and families than Adsense or advertisements. You should only recommend products that you trust.
  3. Make it personal. People prefer to interact with real people over robots. Your website should be human-looking, not robotic.
  4. Offer value – People only give away free stuff if they feel they're getting something valuable. You can give them something in exchange for your contact information.
  5. Tell stories – Stories are powerful tools for connecting audiences. They enable you to share your story with your audience and help you connect with them.
  6. Giveaways: Giving away items helps to build brand loyalty.
  7. Using call-to-action buttons is important because they prompt users to take action.
  8. Test everything – Testing is critical to ensure your website works properly before launching it live.
  9. Keep it simple. It is more effective than being complicated. Keep it as simple as possible. A website that is simple to maintain and easy to update will be more successful.
  10. Set a clear goal. This will make it easier for you to measure your results.
  11. Measure everything – It's crucial to measure your progress towards your marketing goals.
  12. Focus on conversion. Conversion is turning visitors into buyers.
  13. Get feedback. It will allow you to improve your marketing efforts.
  14. Track results – Tracking your results lets you identify areas where you could improve.
  15. Repeat – It creates momentum.
  16. Optimize your marketing efforts. This ensures that your marketing efforts perform effectively.
  17. Be consistent – Your brand will remain consistent.
  18. Reward yourself. This motivates you to keep doing great work.
  19. Learn from others. This is one of the best methods to avoid making the same mistakes again.
  20. Never stop learning.
  21. Look long-term. This is essential to ensure sustainable growth.
  22. Trust your gut – Sometimes, your intuition is the best tool for guiding you through life.
  23. Treat each day as a trial run. Although mistakes are inevitable they teach us lessons that we wouldn’t otherwise know.
  24. Know your strengths and weaknesses. This will help you to overcome obstacles.
  25. Don't get discouraged – Everyone fails at least once. But don't let failure discourage you. Don't give up.
  26. Take risks – Sometimes it's necessary to take chances in order for you to move forward.
  27. Enjoy the journey. It is vital to live a happy, fulfilled life.
  28. Be passionate – Passion fuels motivation.
  29. You must be true to who you are. This is key to building trust and relationships.
  30. Know Yourself – Self knowledge is vital for self improvement.
  31. Find your tribe. It is vital to establish a supportive network of like-minded people.
  32. A vision board is a tool that helps you visualize your future.
  33. Ask questions. Questions are the gateway into knowledge.

————————————————————————————————————————————–

By: Michael Brenner
Title: The Only 5 Keyword Research Tools You’ll Ever Need
Sourced From: marketinginsidergroup.com/content-marketing/the-only-5-keyword-research-tools-youll-ever-need/
Published Date: Mon, 31 Oct 2022 10:30:55 +0000

Marketers will be disappointed in 2023. However, there is hope

By

[TAG0]

It is clear that marketing's future looks grim, at least for the short term.

We could experience a global recession, for example, because the Federal Reserve keeps increasing interest rates. This has caused businesses to reduce their spending.


Particularly on the advertising front.

Take a look at these earnings calls by advertising giants. Alphabet's total advertising revenue increased only slightly, while YouTube dropped by around 2%.

There are large pullbacks in certain industries. There has been a decrease in crypto, mortgage, and insurance spending, as well as gaming advertising spend.

It's worse for Meta. Their average revenue per user dropped to $9.41 from $9.83.

They also said that their Q4 revenue, which is mainly from advertising, was lower than expected with a range between $30 and $32.5 billion.

Snap was similar to other online advertising platforms. However, Pinterest experienced a much higher growth rate of 8% per year than analysts anticipated.

However, advertising is experiencing a slowdown regardless of which platform you use.

Let's now dive into the bad news. Then we will look at the silver linings and how to adapt. There is still hope. You can do well in this market.


Unsaved

Marketing is moving in a fast downward direction. Although I am not an economist, most of this is due to external factors that we cannot control, such as rising interest rates and supply chain issues, increased oil and energy prices, real estate issues around the globe, and, worst of all, war.

[TAG1]

The S&P 500 is down 18.67%, which means that companies have lost a lot of cash .

Think of it this way: The market capitalization for the 500 companies in S&P 500 is 30.12 trillion dollars.

[TAG2]

The market capitalization for the S&P 500 was 40.36 trillion dollars in December 2021. This is a loss of approximately 10 trillion dollars.

It's important to remember that, based on the stock price today, Apple, Amazon Google, Facebook and Microsoft wouldn't exist.

Companies will cut their spending when the market is down. In a bad economy, marketing is often the first to go.

Many people lose their net worth when companies' value falls. Only 43% of Americans own stocks.

When people have less money, they spend less. It has already begun to slow… If you look at the data from the first half (inflation adjusted), spending increased by 1.5%, compared to 12% last.


What about marketing?

Here's what's interesting…

NP Digital works with all sizes of companies and can therefore see data from small and medium enterprises as well as large businesses.

We have offices and staff all over the globe, including in Canada, Brazil and Germany.

This, combined with the close collaboration with major advertising platforms and tools such as Ubersuggest which tracks millions of domains, allows us to see a lot more data and trends.

These are the three main trends that we see (remember, the data below is based on what we can track and observe as we don’t have data for the entire web or a large portion of it).


Trend #1 – Ad costs are falling

[TAG3]

Global advertising costs have fallen by 4%. While some industries, such as real estate, have seen a greater drop in their costs, others, like B2B SaaS have not. Our clients have continued to optimize for lifetime value, so we aren't seeing much of an increase in their advertising costs.

This is due to businesses cutting back on spending and many sectors like real estate not having as much demand last year.


Trend #2 – Buyers aren’t converting at the exact same rate

[TAG4]

Conversion rates aren't as high as they once were. We have seen a drop in conversion rates of 7.13%.

Remember that different websites may have different conversion goals. One website might be focused on leads, while another site may be focused on signups or a purchase.

Other factors can also affect conversion rates, such as increased prices from companies due to inflation, shipping costs and delays in supply chains.

Oder conversion rates are lower because people don't spend as much due to losing their jobs.


Trend #3 – Companies fear the unknown

[TAG5]

Some companies are cutting back on their marketing budgets because they fear the future.

We are seeing companies shifting their budgets to digital marketing, as it is easier than traditional radio or TV advertising.

[TAG6]

We don't manage the traditional budgets of our clients. Instead, we manage the digital side. Companies will spend money on digital marketing in any economy.


Marketing

We see a lot of data, as I said earlier.

We have observed a pattern with companies that are growing this year (at least the ones we work with).

To be clear, I am referring to companies that generate more revenue and profit.

These companies also take advantage of the current economic environment to double down on all aspects of their business and not just marketing to increase market share.

What are these companies doing in the economy?

  • Conversion optimization 83% of them have increased their conversion rate optimization. You can increase sales if you can convert more visitors into customers by using copy, images and products. Legion is a great example. Their conversion rate optimization will allow them to grow at around 40%, whereas many of their D2C competitors have fallen or are declining.
  • Influencer Marketing 49% of respondents have increased their influencer marketing budgets, or even started influencer marketing. Influencer marketing rates have fallen. You can also convert well if you target micro-influencers who have your target audience. They are usually cheaper and can generate more revenue. To really scale up, you need to have thousands of them (not hundreds).
  • SEO-SEO is a long-term investment, but it can provide a huge ROI. Only 2% have reduced their SEO efforts in the past year, according to our clients. 98% of them have either increased their budgets for SEO or maintained them at the same level.
  • Global expansion Adding new markets to sell your products or services in is a great way to increase revenue. 19% of the companies we work with are expanding into new markets. This increases revenue generation opportunities and you'll discover that marketing in many regions is cheaper than the U.S.A. or U.K. While you may not generate as much revenue from these areas, the ROI tends be higher than what we're seeing.
  • Email Marketing It's rare to work with a company who doesn't collect emails or does email marketing. It's absurd that companies think that email marketing is if you only send promotional emails once in a while or a few educational messages… There is more to email marketing than that. Segmenting your lists and sending different messages to different people is one example. Optimizing your open- and click rates. 77% of companies that we work with grew in the past year increased their email marketing efforts and fine-tuned campaigns.
  • Omnichannel Marketing There is both multi-channel and omnichannel marketing. We worked with 100% of companies that focused on omnichannel and grew. This means that omnichannel marketing is a combination of all channels. They also use the learnings from each channel to optimize others. Multi-channel marketing is different than multichannel marketing, where each channel sits in its own silo. TikTok is a huge success in ecommerce… even channels like Snap and Pinterest, Reddit, Reddit or Bing that people don’t talk about are effective too.


Conclusion

It doesn't matter if the economy isn’t exactly where you want it, it doesn’t mean that you can't grow.

Even if there are headwinds in your industry like the mortgage industry you can still make changes that will help the company to be more successful when the economy recovers.

Also, think outside of the box. Do not spend all your energy on the news. While it is smart to keep up with the latest, the majority of your time should be spent finding solutions and ways to grow.

You can contact my ad agency NP Digital if you need my assistance.


What are you seeing in the economy?

Frequently Asked Questions

What eCommerce Marketing Strategy Do I Need to Follow?

There are three types of eCommerce marketing.

  1. Direct marketing
  2. Search Engine Optimization, (SEO)
  3. Social Media Marketing

Direct marketing refers to sending emails directly towards potential buyers. These emails could contain discounts, coupons, and other special offers. This type marketing aims at building customer loyalty and trust.

Search engine optimization involves improving the ranking of your site in search engines like Google and Yahoo. If your website ranks near the top for searches related to keywords, you will get more traffic.

Social media marketing includes websites like Twitter, Facebook Pinterest, Instagram, YouTube, and Instagram. To connect with your audience. It is easy to use and free of charge.

Each method has its advantages and disadvantages. SEO takes time and effort, whereas direct marketing requires little effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. We recommend combining multiple types of marketing.

For instance, you could send emails promoting your products and rank highly in search engine results. You could also advertise through social media and then link from that page to your website.

There are many ways to market an eCommerce store. Choose the best work for your business and implement them consistently over time. Good luck!

These are 3 examples internet marketing.

Internet Marketing encompasses all activities online that are designed to promote products or services. Internet marketing encompasses email marketing, social networking, search engine optimization, pay-per click advertising (PPC), website design, and pay-per view.

It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are many ways to make income without spending money. You will get a better return on investment if you put more money into each method.

Email marketing is the most popular form of internet marketing. This involves sending emails to potential customers informing them about your company and the latest offers.

Another popular marketing method is social media. Social media sites such as Facebook, Twitter, and LinkedIn enable users to share information and interact with friends and family. These sites provide businesses an excellent way to communicate with their clients, increase awareness and build trust in their products or service.

Search Engine Optimization (SEO), which is a technique that increases websites' visibility on major search engines, can be used to boost their visibility. Webmasters can increase their site's traffic by improving the quality and quantity relevant backlinks.

Website Design is the art of designing a website that looks attractive and functions well. Website designers determine the style and layout of a website. Website designers also make sure the website conforms to technical specifications and meets accessibility standards.

Advertising via Pay Per Click (PPC), where advertisers bid for keywords relevant to their products. Advertisers get paid when someone clicks on an ad. PPC ads often appear at either the top or lowest search results pages.

What are the different types of marketing?

Marketing is divided into four categories: Traditional Advertising, Direct Mail, Public Relations, and Digital Marketing. Each has different objectives, and each should be used for specific purposes. This way, you can use them together to reach your goals.

Statistics

  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)

External Links

blog.hubspot.com

youtube.com

neilpatel.com

moz.com

How To

Top 10 Affiliate Marketing Strategies in 2022

Affiliate marketing is one of the most popular online advertising methods marketers use today.

It allows companies to promote products without spending any upfront costs. Instead, affiliates get a commission for each user who purchases the advertised items.

There are two main types: performance-based or cost-per sale. Affiliates who are performance-based get paid when a certain amount of sales occur. Affiliates earn a fixed amount regardless of whether they sell anything.

In this article, we'll go over the top 10 affiliate marketing strategies for 2022. Each strategy will be discussed and examples of successful campaigns provided.

#1. 1. Create a brand loyalty program

E-commerce sites are increasingly adopting loyalty programs for brands. These programs allow customers to earn points every time they shop on a website.

These points can be used to redeem for special offers, discounts, rewards, and other perks.

Amazon Prime, for example, gives members exclusive deals and perks.

Amazon also has a referral program called Associates. This program lets merchants refer shoppers to Amazon and receive a percentage of the revenue generated from those referrals.

#2. Use Social Media to Promote Products

You can advertise products on social media platforms like Facebook, Twitter and Instagram.

Advertisements can be run by companies to directly target buyers. Facebook, for example, allows advertisers to target certain groups of people based upon their interests and demographics.

You can target customers who live within a specific distance from a store.

Twitter is another platform that allows companies reach targeted audiences quickly. Companies can send followers tweets, answer questions, and share their content.

Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram, however isn't able to allow businesses direct messages.

Instead, posts are automatically displayed on followers' feeds.

Pinterest is yet another social networking that allows businesses to communicate with their customers. These connections include the sharing of images, asking questions, and answering customer inquiries.

#3. Offer Special Discounts to Influencers

Influencer marketing is an effective tool for increasing brand awareness. Brands can offer incentives to influencers for sharing promotional material about their products.

This partnership may include giving influencers free products to try or review.

These partnerships do not only include product reviews. Brand ambassadors are also possible for influencers.

Brands can use influencers as hosts to give away products, offer opinions, answer queries, or simply display their products.

#4. 4. Create video ads

Video ads are increasingly in demand. Video ads are increasingly popular online. This is especially true since smartphones and tablets have become more mainstream.

Advertisers may use video ads as a way to get attention and persuade viewers of their products to click on the links.

YouTube is one of most important websites where advertisers are able to place video ads. YouTube allows advertisers to upload up to 60 seconds of video.

Google AdWords can also be used to place video ads. Google uses keywords as a way to match ads with relevant searches.

#5. Run Mobile Campaigns

Mobile apps are increasingly popular. Mobile apps allow users to download and play games, listen to music, read books, or watch movies.

People spend hours reading books, playing video games, listening or watching movies on their smartphones.

Mobile apps are a great way for businesses to get more visitors to their websites.

Apps are available for download on smart devices like iPhones, iPads and Android phones as well as tablets.

App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.

#6. #6.

For selling physical goods, shopping carts can be a very effective way to do so.

Customers can add items directly to their shopping cart.

Online shopping carts are growing in popularity. Some online retailers like eBay allow customers to create accounts and browse product listings.

Amazon and other online retailers like it integrate shopping carts in their websites. Customers can order the items they desire and make payment right away.

#7. #7.

It is a great way of attracting new customers.

When a company launches a new line of products, it usually sends out press releases announcing the news.

The release may contain information about the new line's features, pricing, availability, and more.

Once the launch is complete, the company will be able to continue marketing its new products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel Marketing refers to marketing efforts on different channels.

For example, cross-channel marketing could involve sending emails to subscribers via email lists, promoting products on social networks, and running banner advertisements on search engines.

Many companies combine multiple channels in order to increase exposure.

Some companies, for example, sell their products in brick-and-mortar stores. These companies also sell products online.

Companies sometimes use both channels simultaneously in order to increase sales.

#9. #9.

Data analytics can help companies increase their profits and improve their business operations. It involves analysing data collected from diverse sources to identify patterns or trends.

Analytics can help you identify problems, assess current practices, predict the future, and make suggestions for improvements.

Analytics tools can be used to collect data from many sources such as web servers, databases, applications, and other websites.

These tools can help companies learn about their customers, and to better understand their behavior.

#10. #10.

Every business must be customer-oriented. Customer satisfaction is key to any business. Customers are more likely return for additional services if they feel satisfied.

A satisfied customer will be more likely to recommend your products.

Satisfied clients are less likely than others to complain about poor service.

All businesses must improve customer satisfaction.

This can be achieved by providing exceptional customer service.

Employees must respond quickly to customer inquiries and address issues promptly.

Offer quick shipping options so customers don’t have to wait too much before receiving their orders.

It is important that your website is simple to navigate.

Your site must load quickly and provide clear instructions.

Be aware that not all customers are the same.

Customers might require extra help, while others will not need it.

You should therefore tailor your customer service policies to meet individual needs.

This ensures everyone receives top-notch service.

You can find our guide here to learn how you can start an affiliate marketing program.

This article will cover everything you need to know when starting an affiliate marketing program.

You now know how to create an affiliate marketing campaign that works. Now you can start building relationships with bloggers and publishers.

This will give you experience and credibility.

Then you can use this knowledge to increase your earnings

————————————————————————————————————————————–

By: Neil Patel
Title: 2023 is Going to be Bad for Marketing, But There’s Hope
Sourced From: neilpatel.com/blog/2023-marketing/
Published Date: Mon, 31 Oct 2022 13:35:52 +0000

Email Marketing: How to Nurture Leads

By

The internet is, as we all know, a highly interactive and creative space. Marketers have a double-edged sword when it comes to the internet.

This interconnectedness allows content to be delivered in many different ways, including social media, blogging and audio. Let's not forget about email.

It also allows your competitors to do the same. You need to ensure that your emails and content rise above the noise.

Email marketing is still very relevant. Email marketing has stood the test of time, and is still a powerful force in lead generation and customer engagement. According to Oberlo statistics:

  • There will be 4.6 billion users of email by 2025. This is more than half of the world's population.
  • Every day, more than 330 million emails are sent.
  • You can expect a $42 return on investment for every $1 you spend on email marketing.
  • Email marketing is used by 90% of marketers as part of their marketing strategy.
  • 81% of SMBs rely on email marketing to acquire customers.
  • Emails with personal subject lines get 50% more open rates
  • Video can help increase your open rates by 30%

This is your warning not to reduce your email marketing efforts. It is a crucial part of the online world. It's up to you to find ways to be more than others. It is not as difficult as it seems. Continue reading for useful tips and tricks that you can use to impress your boss and increase your CTR.



The key takeaways from


  • Personalize emails with segmentation and well-tailored content

  • Automation is key to optimizing time and effort when marketing

  • Create emails that are memorable for your customers by emphasizing content that educates and connects with them or improves their jobs

Email Marketing Personalized

Generic or generic-style emails are not appreciated by anyone, that's certain. Your company should be more than just another sales pitch. You must be personal in order to stand out amongst the clutter of other brands' email boxes and to retain customers.

You need to go beyond just pushing your content if you want prospects to pay attention to your message. Personalizing your emails will allow you to get to know your subscribers and what they are looking for. You should be ready to share it with them at the right moment and through the right channel.

These are some tips to help you maximize your personal email strategies

Segmentation is a good practice in email marketing

Email segmentation is the process of grouping leads based on their browsing history, demographic information, purchase history, and browsing behavior. These data can be used to personalize your emails, making them more relevant for a particular group of contacts.

You can draw different conclusions when you segment your email lists by watching leads activity in each category. This information can be used to influence the customer personas. The next step should be to create relevant content that is valuable to each individual group.


Image Source: GetResponse

There are several ways to segment your email. You can send content-specific emails by tracking which section your leads visit on your website. You might send them emails about the amazing cupcakes you offer if you sell baked goods. Let's say they watched a video about your baking class. Send them information about the class, and how to enroll.

You can also use the time and address information of your customers to tailor your emails. Did you know that emails arrive in your inbox at 9-10 in the morning? It is the ideal time for businesses to send marketing emails. (P.S. You can think outside the box by sending emails at other times than a rounded hour like 8:19 or 09:42.

It is obvious that content must be relevant to prospects' needs. This brings us to the next step in email marketing personalization.

Provide well-tailored content

Marketers face the greatest challenge of creating creative content that is both useful and effective. However, you can start to make progress once you have segmented your email list. It's now time to create content that is specific to each group.

Next, ask as many questions and as many people as possible. The right questions will give you valuable insight into your customers' priorities.

It is important to find out why a customer visited your site.

If you are an event organizer and someone checks out your Party page, it's likely they'd like to have you organize their party. To get a better understanding of your lead's needs, there are many other questions that you should ask.

For example, an anniversary party might be a good opportunity to find out if the milestones that are most important to you, such as a silver anniversary or a golden anniversary. This information can be used to send a targeted email with details on suggested themes and motifs that would be most appropriate for the occasion.

You can also use personal emails to direct customers to landing pages on your website. These landing pages should look the same as your emails, and include CTAs. It is important to identify customer segments and create custom emails for them. Then, you can develop landing pages for each segment. This strategy will help your leads recognize that you offer a personalized, integrated email experience, and encourage them to become customers.

Automate your email marketing

Marketers are expected to manage and nurture leads. Email marketing automation tools are a great tool to help you do this.

These tools aren't just meant to make your life easier, but they will also help you scale up your personalized email department. Many automation tools include segmentation to make optimization even easier.

Automating can allow you to take new steps that were not possible before. You've probably heard of abandoned cart messages if you are an online shop addict like me. Say you sell jewelry. Your customer adds some earring options to his cart, but then leaves the page. They forgot to make their purchase or they decided not to. Email automation allows you to remind the customer of their order and offer a discount code so they can get back on track.

pie chart showing that companies can increase purchases by 69% with 3 abandoned cart emails


Image Source: Oberlo

These emails can be used to greet subscribers, up-sell or cross-sell, and to provide updates on their accounts.

Use Marketing Automation

Marketers don’t have the luxury of a million hours to generate business. Marketing automation is both a challenge as well as an integral part of modern businesses. Marketing automation allows you to analyze a lot of data and get to know your customers to provide useful marketing content.

A map of what marketing automation entails from web activity to reporting


Image Source: Medium

Automation is marketing technology at work. It allows you to track your leads' digital footprints, make insights about customers' sales journeys, and create better content to help prospects make a decision.

Automated marketing is not without its difficulties. These are the main obstacles that marketers face and how they can help their brands overcome them.

  • Marketing automation is not a panacea. It takes buy-in from all stakeholders, including sales and marketing. Marketers must understand their automation goals, the metrics they should track, and how to analyse data to gain valuable insights. Marketers also need to understand which data is most important, such as behavioral data used to identify influencers and buyers to personalize content and create personas.
  • Marketing automation doesn't mean hands-off marketing. Based on the observations made above, you must constantly update and test automation tools. Your messages will quickly become stale if you allow automation to go.
  • Marketers need to know where their ROI comes from. This is why it is important to have a CRM system or model that can help them identify which campaigns are successful and which ones are not. To help marketers predict the best leads, they should be able to understand how the CRM and marketing automation systems work.
  • Companies may have to put automated marketing on the back burner due to budget constraints. It is important to remember that many marketing automation platforms can score leads and show which leads are the best. This saves marketers tons of effort and time. They also focus on prospects more likely to convert, thus making them more profitable in the long-term.

Marketing automation allows you to scale without losing the ability to segment or personalize. This video contains 10 examples of successful email marketing campaigns.

The Best Emails to Nurture Leads

Marketers need email to stay connected. Email marketing is generating a 3800% ROI for brands!

Marketing emails can be annoying for some people because of the amount of spam being sent and it can be difficult to sort through all of them to find relevant information.

Knowing which emails resonate with customers can help you improve your email campaigns. The best email types are those that:

Educate

What serves them most matters to people. Your email should be able to tell your prospects about their problems or explain how your products and services can help them. This is a powerful marketing tool.

You are demonstrating your expertise and value by creating educational content. This will help you establish yourself as a trusted brand people can trust. Although it may take time and effort to maintain this email distribution, it is the gradual, step-by-step process of educating customers and earning their trust that makes it special.

Establish Connections

Email marketing campaigns should aim to create meaningful conversations and open dialogue between brands and their audience. You can expect more engagement if you are able to get closer to your customer.

Your customers should have the opportunity to connect with you via other means. You can offer your customers the option to sign up for your newsletter, connect on social media or receive updates about product development. No matter what channel, let prospects choose the one that is most convenient for them.

Offer something relevant

Although it may sound great to send prospects product offers, you must make sure they are getting more than that. For example, if someone registers on your website, it is likely that they are interested in your content. You should therefore give them what they want.

Instead of offering them a free trial for your product, it might be a good idea to find out which pages and topics they are most interested in, then send them additional content that might be of value. You can use the trust you have built to send them more content-centric content and drive them towards purchasing.

Help someone improve

Keep in mind that nurturing leads is part of your goal to improve their lives. Your brand's theme should be the focus of your content. If you sell vitamins, and your target audience is mostly health-conscious, you might create content that explains how certain vitamins can reduce the risk of developing specific diseases.

Emails should be similar in tone and design.

Recreate Opportunities

Your email marketing efforts will not always go according to plan. You will encounter subscribers who aren't responsive to your emails or don't click through.

You could ask your subscribers for feedback on the frequency and content of your emails. You can still use the insights you get to address any issues, regardless of whether you get the feedback you hoped for.

A personal appeal is key

This is a common theme in email marketing, as it helps to build a personal connection between your brand's audience and your business. Personal touch is especially helpful if you are trying to overcome barriers during the sales process. Customers will appreciate your extra effort.

You can add a personal touch to your customer by checking in, thanking them, remembering special events and planning ahead. Birthdays are a great way to do this. Send a simple message to show your appreciation by finding out the birthday of a subscriber who signs up on your website.

Last Thoughts

All signs point to the fact that email will not be left out of the marketing mix. We continue to see email grow as a primary communication channel for people.

A less serious note: Here are some stats about how often people check their email (via Inc).

  • 70% of people check email while watching TV.
  • 60% of people check email at night while they are asleep
  • Half of vacationers check their email when they are away
  • 42% of people check email while they are on the toilet.
  • 18% of people check email while driving (which is something we don't condone)

People check their emails everywhere. Don't be afraid of increasing your email marketing efforts for lead nurturing. You'll likely be very happy with the ROI if it's done right.

Are you struggling with content creation in email marketing? It might be time for you to increase your content marketing strategy if you have more material to send to your subscribers. We can help.

Take a look at our SEO blog services and schedule a consultation with us now!

Marketing Insider Group's article How to Nurture Leads With Email Marketing appeared first.

Frequently Asked Questions

What are the four types of marketing?

Marketing can be divided into four types: Direct Mail, Traditional Advertising, Public Relations, Digital Marketing, and Public Relations. Each has different objectives, and each should be used for specific purposes. This way, you can use them together to reach your goals.

Why is it so important to define your brand?

Your company's brand is nothing more than a promise you make to your customers. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is what sets you apart from other companies in the industry.

A brand establishes your authority and credibility. Prospective customers immediately recognize your company's logo and trust it to stand behind their products and services. Because you have earned their trust, they will trust you.

Your company's culture can also reflect your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.

Your brand is not just words and images. It's a promise to which your company lives up. It is your promise to offer value to your customers.

You need to take into account several things when you are attempting to build your brand. First, choose a name and description that clearly describes your company. Sweet Dreams Bakery, for example, would be a great name for a bakery. For a software company, DreamSpark Software is the right choice.

Next, you will need to decide how your company will be represented. Are you going to use a familiar symbol? Do you choose colors that are consistent with your corporate style? Will you use logos

Finally, you'll want to consider how your target audience perceives your brand. Do you present yourself as helpful and friendly? Are you trustworthy and professional? Are you able to communicate your knowledge and experience?

These are all the questions that you should answer before building your brand.

What are some direct marketing examples?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing is a great way to reach people anywhere you are. It's the best way to communicate with customers who have already chosen your product or service over another brand.

You must know what kind of message would appeal most to your target market.

Finding out what your customers want is key to delivering it.

There are many ways to use direct marketing to promote your business. You could send brochures to potential clients or advertise in local newspapers.

You could also create a separate mailing list for your customers. With a solid contacts list, you can add new subscribers easily to your list.

Ask your customers if they would like promotional material. You may receive special discounts if you sign up for company newsletters.

How can you use search engine marketing to your advantage?

Search Engine Marketing (SEM) is one of the most essential components of digital marketing. SEM includes paid advertising, sponsored ads, display ads and paid inclusion. It also includes search engine optimization (SEO), mobile marketing, social media marketing, video advertising, mobile advertising, and other related services.

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)

External Links

statista.com

hubspot.com

neilpatel.com

influencermarketinghub.com

How To

20 Top Affiliate Marketing Strategies for 2022

Affiliate marketing can be a great way for you to make money online. Affiliate marketing is also one of the easiest ways to start because you need to sign up for an affiliate network such as ShareASale or Commission Junction and then place links on a website or blog. A commission fee will be charged to you if someone purchases via one of your links.

These are 20 affiliate marketing techniques you should consider in 2022

  1. Create a Content Calendar
  2. Google Adwords
  3. Start Your Podcast
  4. Join A Blogging Network
  5. Register Your Email Address
  6. Get paid for reviews
  7. Become An Influencer
  8. Offer Free Trials
  9. Launch A Membership Site
  10. Amazon Sellers:
  11. Write Articles
  12. Create a YouTube Channel
  13. Host Events
  14. Develop A Mobile App
  15. Promote Your Business Online
  16. Run Facebook Ads
  17. Get a Twitter Account
  18. Grow Instagram Followers
  19. Communicate openly with customers
  20. Make More Long-Term Money

————————————————————————————————————————————–

By: Giana Reno
Title: How to Nurture Leads with Email Marketing
Sourced From: marketinginsidergroup.com/content-marketing/nurture-leads-email-marketing/
Published Date: Thu, 27 Oct 2022 14:00:00 +0000

How to create a Content Pillar Strategy (with Examples)

By

Is your brand using a content strategy? If the answer is no, then your content strategy may be disjointed from both your perspective and that of your audience.

The foundation of all your content depends on pillar content. It is focused on the most important topics that you and your audience are interested in and establishes your industry expertise to potential customers, search engine crawlers and industry peers.

This article will cover all aspects of creating a content-pillar strategy that works. We'll explain what it is and how to create it. And we'll show you the benefits that you'll get from having one in place.

Are you ready to jump in? Let's get started.



Quick Takeaways


  • Pillar content provides a comprehensive guideline on a topic that is important to your audience.

  • Pillar content has an evergreen nature. It is reusable over time and can be used to generate compounding returns.

  • Before you can develop a content strategy, brands must first understand their audience.

  • Boosting pillar content across multiple channels (like email and social media) creates momentum after it is published.

  • Pillar content should be regularly updated to reflect industry trends.

What is pillar content? Why do you need it?

Pillar content is a comprehensive guide for a topic that is important to you and your audience. The content is extensive and lengthy, and it answers any questions the reader may have about the topic. It also tells them all they need to know.

Rand Fishkin, former CEO of Moz, coined the term "10X Content" for pillar content. It should be 10X more valuable than the current highest-ranking piece on the topic.


Image Source: Ceralytics

10X better?! This sounds daunting. How can you make something better than the content already on Google SERPs? It takes time and effort, so pillar content should only be reserved for topics that are most important to your brand.

It is important to create pillar content on topics that you have a strong brand authority. A strong pillar content library will be the foundation for all the niche and long-tail content that you create.

Your pillar content, in other words, is the root of your content tree. You can grow a large content library with many branches, but your blog's pillar content keeps it performing at a high standard.

Let's take a look at a step-by -step guide for creating pillar content on your company blog.

7 Steps to Create a Content Pillar Strategy

Know your audience

Who is the audience for which you are creating content? This is the most important question to ask yourself when you are creating (or revising) your content strategy. It is essential to understand your audience before you can choose the right content pillars.

You could also skip this step and end up creating content that your audience doesn’t need.

How can you get to know your audience better? There are many proven methods that you can use to get to know your audience. One of the most well-known frameworks is buyer personas.

Once you have identified your target audience, it is time to determine their pain points. Your audience's pain points are the real problems or challenges they face and that motivate them to search for your solutions. Remember that users don't care what solution you choose as long as they solve their pain points.

In other words, If your Google SERPs rank high, people will see your content first and realize that you can solve their problems. They'll also be more likely choose you over other competitors.

Strategyzer's Value Proposition Canvas is one of the best tools to discover your audience's problems. Here's how you can use it.

Select your content pillars

Next, you need to decide on your content pillars. The pillar topics you choose will be easy to identify once you have a clear understanding of your audience and their needs. The number of topics you choose depends on how big your company is and what your offerings are.

It's best to have 3-5 content pillars for small to medium-sized companies. Never more than 10. Your content pillar strategy will remain focused on the most important topics for your audience (and eventually the subtopics). While you will still have a large and varied content library, it will remain consistent.

Search engines can recognize topics you are an expert in and rank your content accordingly.

Do keyword research

After you have established your content pillars you need to do keyword research to find out how your audience searches for your pillar topics. It is important to match your focus keywords for pillar material with the Google search bar queries. This will help you achieve high Google rankings.

SEMRush's Keyword Magic Tool makes keyword research easier than ever. You can download it for free.

Create titles for your pillar content

When your content appears in their SERP pages, the blog article titles is what people first see. It's the first thing people see when your content appears on their SERP pages.

How can you make compelling titles? These are some suggestions:

  • Use numbers and questions (ex. "8 Steps to Creating a Perfect Blog Post" is better than "Creating the Perfect Blog Post".
  • Value — In the title, explain to your readers what you expect from them.
  • You don't have to be serious. Our blog post Personas are Great (Except when They Suck), has received lots of attention due to its attention-grabbing snark.
  • Include your key words. It's what got users to your site in the first place.
  • Be concise. Google SERPs will only display the first 50-60 characters in your title.

Once you have titles created, add them in your content calendar to ensure you are on time for publishing them.

Make amazing content

Let's get to the fun part — creating your content. While most brands think of pillar content in the format of blog posts which can be very effective, you can also make infographics and videos to rank as pillar material.

Creativity is key! Consider what is most valuable to your audience and then go in that direction. You don't have to be boring. MIG, for example, has started to add more shareable infographics to our pillar blog posts (like the one below on How to Create the Perfect Blog Post).

A portion of MIG’s Perfect Blog Post infographic.


Image Source: Marketing Insider Group

Amplify your pillar content across channels

If you want your content to be successful, it is crucial to include a plan to increase your content in your pillar content strategy. To give traffic an extra boost, share your pillar content via other channels.

Sharing ideas: Your company's social media pages, employee social networks pages, email newsletters and links in email signatures.

Update your pillar content regularly

Keep your pillar content current. Every industry changes and evolves over time. Your content should reflect current best practices and key information that people need to know. Marketing Insider Group provides an example of this in the SEO articles that we create for our blog.

An SEO strategy pillar piece would look very different in ten years ago than it does today. Google ranking factors, best practice, industry norms and audience behavior all have changed over the years. We must update our pillar pieces to reflect these changes in order to keep them performing.

Benefits of Pillar content for your brand

Traffic compounding

Pillar content is more timeless than news or niche content. Pillar content is timeless and relevant for a long period of time. It also has a longer shelf life than articles written for other topics. They will continue to attract traffic over time. This traffic will increase as more people share your content.

Google Rankings Higher

Google's algorithms are more sophisticated than ever. They are no longer searching for keyword-stuffed content. They instead identify the articles that offer genuine value to those who are searching for information about that topic.

You can expect higher Google rankings for your pillar content if it is current, comprehensive, and of high value.

Authority in branding

Your brand authority is established through strong pillar content libraries. Through pillar content, people build trust in your brand and begin to actively seek out your content when they have questions.

Pillar content is also trusted by industry peers, which means it will bring you more backlinks (and therefore more traffic) than other content.

Killer Pillar Content Examples

The Atlantic makes the population healthier

population healthier

This page from The Atlantic will be on almost every list of high-quality pillar content examples if you do a search. This content will take you on a journey through Massachusetts to learn about one city and the ways they made their citizens healthier. Population Healthier's design makes it easy to understand and leaves a lasting impression.

It is a beautiful design that makes the content a strong pillar. But it's also because of the quality content. Lowell MA's study is timeless. While the future may not be known, the process of moving from point unhealthy to point health will continue to apply.

How to Create a Content Style Manual by Impact

content style guide by impact

This example from Impact shows how pillar content can be made more accessible. To write quality content, you don't necessarily need to be a graphic designer major.

The author clearly explains what you will learn in each pillar piece from the beginning. You don't have to waste your time looking through the outline if it doesn't contain what you need. The outline even lists who each pillar is and why.

Impact provides actionable tips and explanations on how to create a content style guide.

Battle of the Bots by HubSpot

battle of the bots

This HubSpot Battle of the Bots page, a graphic design masterpiece, tackles a technical topic. It is easy to get lost in the technical world of tech. HubSpot makes it easy to understand bots by explaining them in laymen's terms using real-life examples. It is also timely, providing insight into the current state of technology and the direction that it is heading.

They make it enjoyable! An army of robots will be with you every step of your journey.

What exactly is wine? Wine Folly

what is wine exactly

To create pillar content, you don't need to be a marketer! Wine Folly's example is a great way to explain the core values of the wine industry. Although the article is broad at the beginning, you will find more information as you scroll down.

These pages cover all aspects of wine grapes vs table grapes, the contents of a wine bottle, and even taste descriptors. This page is for anyone who has ever felt confused by a server asking if they would like to order a sweet or dry wine.

Wine Folly is a fun company that keeps things interesting through their pillar content. You can even send memes to someone you know from Wine Folly.

Create Your Brand's Pillar Content Strategy Today

Great content is the foundation of a great pillar content strategy. This content takes experience and time to create. You may not be able to create pillar content that is relevant to your business. Marketing Insider Group's SEO and writer experts can provide optimized content that is ready to be published every week for a year or more.

To learn more, visit our SEO Blog Writing Service or to schedule a consultation with me to get going!

How to Develop a Content Pillar Strategy (With Exemples!) Marketing Insider Group published the article first.

Frequently Asked Questions

What are the four types of marketing?

Marketing can be divided into 4 categories: Direct Mail Marketing (Traditional Advertising), Public Relations (Public Relations) and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. These can be combined to help you reach your goals.

What are 3 examples for internet marketing?

Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing covers email marketing as well social media marketing, search engine optimiz (SEO), PPC advertising (PPC), web design and other related activities.

This does not mean you need to spend money to make it happen. There are many ways to make income without spending money. However, the more you invest in each method, the better return you'll receive.

The most common form of internet marketing is email marketing. This involves sending email to potential customers with information about your business, and its latest offers.

Another popular method to advertise is through social media marketing. Facebook, Twitter and LinkedIn are all great platforms for sharing information and interacting with friends and loved ones. These sites provide businesses an excellent way to communicate with their clients, increase awareness and build trust in their products or service.

Search Engine Optimization (SEO), a technique to increase website visibility in search engines, is called Search Engine Optimization. Webmasters have the ability to increase traffic to their sites by improving the quality or quantity of relevant backlinks.

Website Design is the art of designing a website that looks attractive and functions well. Website designers determine the style and layout of a website. Website designers make sure that the website is compliant with technical specifications and meets accessibility standards.

Advertising known as Pay Per Click (PPC), is where advertisers place bids on keywords that relate to their products or services. Advertisers earn a commission when someone clicks their ad. PPC ads appear on search results pages at the top or bottom.

Why is it so important that your brand is defined?

Your company's brand is nothing more than a promise you make to your customers. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is what distinguishes you from others within the same industry.

Your brand is a symbol of authority and credibility. Your logo instantly identifies your company to potential customers. Because you have earned their trust, they will trust you.

Your brand is also a reflection of your company's culture. Your employees will feel passionate about your brand if they are passionate about your product or services.

Your brand isn't just words or pictures. It is a promise your company keeps. It is a promise to deliver value to customers.

You need to take into account several things when you are attempting to build your brand. First, choose a name and description that clearly describes your company. Sweet Dreams Bakery is a good example of a bakery name. If you run a software business, however, you would probably choose DreamSpark Software.

Next, you will need to decide how your company will be represented. Will your logo be easily identifiable? Will you use colors that match your corporate look? Do you plan to use logos?

Finally, you'll want to consider how your target audience perceives your brand. Do you present yourself as helpful and friendly? Do you seem trustworthy and professional? Will you seem knowledgeable and experienced?

These are all questions to ask before you build your brand.

What is the difference between advertising and marketing?

Advertising is a type of communication that promotes products and brands. Advertising usually has a clear call to action, such as “Buy now!” Click here.

Marketing is on the flip side, it's a way for your company to communicate its mission, vision, values, and other information to potential customers. Marketing helps you build relationships with your current customers as well as prospects.

If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. Talk about your philosophy, history, and commitment towards quality. You could share testimonials from satisfied customers. Perhaps you can even hold an event where people are encouraged to visit your website by giving away free shoes.

In short, marketing is about telling stories. Advertising is all about selling products.

Statistics

  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)

External Links

neilpatel.com

hubspot.com

influencermarketinghub.com

moz.com

How To

How can you tell if your branding efforts are working?

Ask your customers. This is the best way for you to measure success. Ask your customers what they think of your brand. What do they enjoy most about your business? What are they not fond of? How can you improve?

You can also conduct surveys on social media sites like Facebook and Twitter. You can simply ask your followers how they rate your brand. Analyse the results to identify which elements of your brand are most successful.

Check out customer reviews. When they are satisfied or dissatisfied with a company, people love to express their opinions. Take the time to read these comments and understand what they think about your brand.

Here are some suggestions to help improve your brand.

  1. Be consistent. Do not change your marketing materials for every new product. Keep the message consistent across all channels.
  2. Use multiple channels. You should use email, websites, social media, and other forms of digital communication to promote your brand.
  3. Make sure you're giving your customers what they want. If you promise free shipping, keep it. Otherwise, you might lose customers who expect no-hassle delivery.
  4. Remember that your brand is more than just a logo. Your brand is the foundation of everything you do. Take the time to build a complete image.
  5. Ask your customers for feedback. The sooner you get feedback from your customers, the better.
  6. Test different messages. You may discover that one message works better than another. Maybe you have two messages very similar but one gets more replies. You can monitor your stats to determine which message is performing the best.
  7. Look for ways to improve your brand. Do you have any ideas for improvement? Maybe you could add more videos to your website. You might also consider adding customer testimonials to your blog posts.
  8. A plan is essential. Once you've decided on your goals and objectives, you'll need to develop a strategy for achieving those goals. This includes creating a timeline for reaching each objective. It also means setting up milestones along the way so you can track your progress.
  9. You should measure your results. When you reach your goal stop measuring. Instead, create a system that will track your progress over time. By doing this, you will always be able to see if you are moving towards your ultimate goal.
  10. Repeat! Now that you've established a solid foundation for your brand, you'll want to continue to build upon it. If you're having trouble keeping up with your current marketing efforts, consider hiring someone else to help you out.
  11. Keep your eyes open for the positive. Negative feedback shouldn't be ignored, but it is not something to dwell on. Focus instead on how you can use this information to improve your brand.
  12. Technology is your friend. Technology has given us many tools we didn't even dream of before. Why not make the most of them? One example is a mobile app you could make for your company.
  13. Explore the possibilities. Nothing wrong with trying something completely new. You should think about what you are doing before you do.
  14. Have fun with it. Marketing isn’t supposed to stress you. It's sometimes called “funmarketing”. You should have fun working.
  15. Know when to quit. It's okay when you feel you have done everything you can. However, don't lose heart too soon. Sometimes, it is necessary to stay with something until you reach your desired results.
  16. Be consistent. Consistency is key to success. So, invest some time into developing a schedule for your brand.
  17. Be patient. Building a successful brand takes patience. It won't happen overnight.
  18. Keep learning. Marketing is constantly changing. Stay informed by attending webinars or reading blogs.
  19. Never stop learning. You can still learn from others even after you have achieved your goal.
  20. Enjoy the journey. Marketing is fun. Marketing is not a chore.

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By: Michael Brenner
Title: How to Develop a Content Pillar Strategy (With Examples!)
Sourced From: marketinginsidergroup.com/content-marketing/how-to-develop-a-content-pillar-strategy/
Published Date: Tue, 25 Oct 2022 14:00:21 +0000

26 Cheat Sheets Every Successful Marketer Needs

By

Being a digital marketer is not an easy job. It's hard to keep up with all the latest trends. It is important to be able to do everything, from content strategy to writing, editing, SEO, social marketing, paid analytics, and more. All the rules can change just as quickly as you think that you have mastered a channel.

How can you keep on top of everything?

This is the right place. This updated list contains handy digital marketing tips that will allow you to execute different activities with perfection. Each one is taken from experts who are either familiar with the topic or have created the best tools.

(I have created my own cheat sheet to help with content marketing ROI. This is the biggest problem I hear from marketers. You can also access the MASTER cheat sheet by clicking the link at bottom of this article.

Let's get to it!


The Periodic Table of Content Marketing

Digital marketing's most crucial component is content marketing. Econsultancy's periodic table on Content Marketing highlights eight key areas to content marketing success. Everything from content marketing goals to topics and formats to metrics will be covered. This visual presentation will allow you to deliver amazing content that customers will love.

Copywriting Amazingness 101

It is not easy to create compelling content. Copyhackers has compiled a list of 101 writing tips and tricks to help you create great content that converts and engages.


20-Step Guide for Writing The Perfect Blog Post

How can you create blog posts that grab your audience's attention, stand out from all the other content on the internet? This infographic will show you how to write a great blog post. It includes everything from the headline, intro, main copy, visual elements, and social sharing.

perfect blog post digital marketing cheat sheet

This article also contains an infographic about the anatomy of a great blog post.


The Ultimate Blog Post Idea List

Blogs are the core of any content marketing strategy. Blogs increase traffic to your site and help you build a relationship with visitors. It can be difficult to come up with new ideas for blogs.

This infographic covers over 50 topics and types of content that will inspire you today. It will also help you create high-quality, valuable content that will keep your audience coming back.


Content Distribution Strategies For Blogs of All Sizes

The battle is not over if you create valuable content. You won't see the results you want from your blogging efforts if you don't get your content out there. This Buffer checklist shares 11 proven strategies from content promotion professionals to help you get your content in front of as many people as possible.


The Ideal Content Length

Are you curious about the ideal length for social media, web content headlines, meta data, and social media? This infographic was created by Sum All and Buffer. It summarizes the optimal length for your Facebook posts and tweets.

Blogger Outreach Checklist

You want to reach out to bloggers and thought leaders in order to ask for their help or pitch a guest article. This blogger outreach checklist will help you target, reach, and contact people you wish to work with.

blogger outreach digital marketing template


Everything you Need to be a Social Media Rock Star

Are you not seeing the ROI that you expected from social media? Perhaps you don't know which platform is right for your brand, or you post inconsistently.

This post will help you make the most of your social media marketing efforts. It includes keyboard shortcuts, image sizing tips, optimal days and times to post on Facebook, Twitter and Pinterest, as well as information about how to maximize your images.

social media posting optimization template

Images are crucial to social media posts. It can be difficult to keep up with the various sizes and specifications for each channel. They change all the time! This infographic provides all you need about the sizes of each platform.

Instagram image size cheat sheet


Step-By–Step Guide to Influencer Marketing

Digital marketing has become a major component of influencer marketing, particularly for brands. Brand ambassadors are being replaced by influencers who will be the brand's voice, face and advocate. This article will help you identify your influencers and reach out to them.


The Ultimate Inbound Market Checklist

This cheat sheet, which is a sort of eBook, outlines the essential components of an inbound marketing campaign. It also explains how to achieve each.

HubSpot also offers this infographic that will refresh your knowledge on inbound marketing, from traffic to conversions.


SEO Site Audit List

It is difficult to complete a site audit. Annie Cushing made it easy with her extensive checklist. This Google sheet includes every category of SEO, and each task within.

site audit checklist


The Ultimate SEO Checklist Infographic

This infographic by SEO & Digital Marketing agency LeapFroggr should be in every digital marketer's toolbox. This infographic contains practical SEO tips and best practice that you can use to make sure your websites and content are being searched for by your target audience.


SEO Cheat Sheet for Web Developers

Although this cheat sheet is aimed at web developers only, it's great for SEO experts and newbies alike. It includes all the SEO best practice you need to keep your site search-friendly.

moz seo cheat sheet


SEO Best Practices for Blog Posts

Are you new to SEO? Want to improve your blog's SEO and search rankings immediately? This infographic outlines six key SEO best practices that you can immediately implement. It also includes a checklist that you can keep on your wall to help you with future blog posts.

An infographic displaying an on-page SEO blog checklist.


Complete List of SEO Ranking Factors

You wouldn't read this post if you knew all the ranking signals Google uses. SEO experts are divided on which ranking factors Google rewards or penalizes, their characteristics, and how much weight Google gives them. Here is a Backlinko compilation. But, take it with a grain of salt and do your research.

Google Algorithm Update History

It's difficult to keep up with Google's constant updates of their algorithms. They make more than 3,000 changes per year. SEOs need to be aware of major changes to the Google algorithm in order to monitor changes in search visibility, traffic, rankings, and traffic.

Moz has compiled a list of all Google updates that have occurred since 2000. This makes it easy to refer to.


Checklist for Local SEO

Local SEO is the new Yellow Pages. It's the best way to reach local customers right when they need you. This checklist will help you get more local customers through search engines.


Creating an Ultimate Landing Page

Your digital marketing strategy will not be complete without landing pages. Landing pages are designed to convert and attract leads. It is crucial that they are optimized for this purpose.

This infographic outlines the best practices for landing pages and explains their constituent elements such as headlines and introductions.

Don’t believe your landing pages are producing the results you desire. Klientboost has a checklist and Unbounce has questions to help you make sure your landing pages are converting.


Complete Conversion Rate Optimization Checklist

How can you ensure your web pages attract and convert your target audience?

This conversion rate optimization checklist contains details about how to choose KPIs, A/B testing, and more.


A Complete List of Google Ad Extensions

Paid search marketing is a way to ensure that your money is being used to provide customers with more ways to reach you. You can improve your Google Ads performance simply by adding ad extensions. These extensions will help you get more SERP space, without increasing your budget.


Retargeting 101

Retargeting/remarketing is one of the most effective ways to bring back customers and increase sales by chasing them (subtly) across the web. To ensure that you don't lose money, you will need to have a checklist for your re-marketing.


The Anatomy of a Marketing Email

Email marketing is the best method to nurture and generate leads. It has been proven to be the most effective marketing channel, with the highest return on investment. Email allows you to communicate directly with customers at the time and place that suits you best with carefully chosen, personal messaging.

It's time to examine what your email marketing is doing and why it isn't producing the results you desire. These conversion-focused elements can be used to optimize your marketing emails.

Google Analytics Dimensions and Metrics

This cheat sheet will give you a quick overview of all the Google Analytics dimensions and metrics you should be using to improve your website's customer engagement and interaction.


Universal Analytics Cheat sheet

This handy cheat sheet simplifies the world of Universal Analytics. It covers generalities, field reference and method, as well as limits and quotas for the new Google Analytics.


Website Usability Testlist

Your message is just as important as the usability of your website. Google places more importance on UX in order to increase search visibility. This infographic will help you to ensure that you're using the best practices.


Website Launch Checklist

It can be both thrilling and stressful to launch a website. Everything must be done, from copy proofreading to performance testing after the launch or relaunch. This website launch checklist will help you make sure that you do not forget any details.

Even the most experienced web designers can overlook little details when it comes to website launches. Here's another checklist. Here's another checklist, just in case you need it!


A Master sheet to sum it all

You've made it this far! A MASTER CHEAT SHEET with most of the above checklists, ready for use. Just make a copy and start your campaigns!

Do you have any other tips or resources that can help you improve your digital marketing? We'd love to hear your thoughts in the comments.

Are you interested in converting and reaching new customers for your company? Let's chat about how we can assist you.

Marketing Insider Group published the post 26 cheat sheets every successful digital marketer needs appeared first on Marketing Insider Group.

Frequently Asked Questions

Why is it so important to define your brand?

A brand is simply the promise your company makes to its clients. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what sets you apart from other companies in the industry.

A brand can give you authority and credibility. Potential customers instantly recognize your company's logo when they see it. You have their trust because they respect you.

Your company's culture also influences your brand. Your brand is likely to reflect your passion for your product/service if your employees are passionate about it.

Your brand isn't just words or pictures. It's a promise to which your company lives up. It's your promise to give value to your clients.

There are many things to think about when creating your brand. First, choose a name and description that clearly describes your company. Sweet Dreams Bakery, for example, would be a great name for a bakery. For a software company, DreamSpark Software is the right choice.

Next, consider how your brand will be presented. Will your logo be easily identifiable? Will you use colors that complement your corporate image? Will you use logos

Finally, you'll want to consider how your target audience perceives your brand. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Do you have the ability to make your clients feel confident and competent?

These are all questions to ask before you build your brand.

What are three examples of internet marketing strategies?

Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing can include email marketing, social media marketing and search engine optimization (SEO), as well as pay-per-click marketing (PPC) and website design.

It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many ways to make income without spending money. The return on each investment will be greater if you make more.

The most common form of internet marketing is email marketing. This involves sending email to potential customers with information about your business, and its latest offers.

Another popular method to advertise is through social media marketing. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. Businesses also have the opportunity to reach out to their customers and raise awareness about their products and services through these sites.

Search Engine Optimization (SEO), is a technique that improves the visibility of websites in major search engines. By improving the quality and quantity of relevant backlinks, webmasters can boost traffic to their sites.

Website Design is the art of designing a website that looks attractive and functions well. Website designers create the website's layout and style. Website designers make sure that the website is compliant with technical specifications and meets accessibility standards.

Advertising called Pay Per Click (PPC) allows advertisers to bid on keywords relevant their products and/or services. Advertisers are paid for each click on their ads. PPC ads are usually found at the top and bottom of search results pages.

What are some examples for direct marketing?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing helps you reach people at home or on the go. Direct marketing is the best way for customers to choose your product or service over other brands.

You should know which message will appeal to your target market the most.

The key is to find out what your customer wants and then give it to them.

There are many ways to use direct marketing to promote your business. You could send brochures to potential clients or advertise in local newspapers.

Another option is to create your own mailing list from existing customers. A good contact database will make it easy to add subscribers to your mailing list.

Finally, you can ask your current customers if they'd like to receive promotional materials. You may receive special discounts if you sign up for company newsletters.

Are there any risks associated with digital marketing?

Digital marketing is not without risks.

You must first protect your online reputation through being cautious about what you share on social media.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to protect your online reputation

  1. Take care of what you say on social media
  2. Ensure all Content Is Original and Doesn’t Infringe On Any Other Person’s Intellectual Property Rights
  3. Monitor Your Brand Image
  4. Strong passwords are important
  5. Avoid Using Personal Details Without Permission
  6. Report any unauthorized activity immediately
  7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
  8. Never Give Out Your Social Security Number
  9. Keep up to date with the most recent news
  10. Avoid Scams
  11. Select a Secure Password
  12. Always Be On The Lookout for Updates
  13. Don't share too many details
  14. Pay attention when you give out credit card numbers
  15. Do Not Send Money Through E-Mail
  16. You can check for fake websites
  17. Remember That Bad Reviews Can Hurt Your Business
  18. Check Your Credit Reports Regularly
  19. You Need to Keep an Eye on Your Privacy Settings
  20. Ask Someone Who Knows You Well Before Sharing Something

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

hubspot.com

statista.com

influencermarketinghub.com

neilpatel.com

How To

Six Types Of Ecommerce Marketing

How can I market my eCommerce store

Ecommerce marketing represents one of most difficult marketing tasks. It requires that you understand your customers and their buying processes. You also need to understand how your products and service interact with them. This knowledge allows you to build an effective strategy to help you reach your goals.

There are six types of eCommerce marketing strategies:

  1. Product Strategy: The first step in product strategy is to decide what type of product you want. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing allows you to set the price for your products. While retail pricing charges customers directly for your products.
  2. Pricing Strategy – Next you will need to determine how much money you want from selling your products. You should consider profit margins, competition, shipping costs, taxes, etc. To increase your profit margins, there are two options: lower your cost of sales or increase your sales volume.
  3. Promotion Strategy – This is where the fun begins! The best promotion strategy for your business is one that you have developed. You can offer free shipping, special discounts or coupons. If you don’t have any ideas for promotional products, brainstorm some.
  4. Shipping Strategy – After you have determined how to promote your products you must now think about how you will get them in front of people. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Will you use a fulfillment center, or do you plan on doing everything yourself?
  5. Merchandise Management System. This software allows you to track inventory, fulfill orders, track orders, and communicate effectively with suppliers. There are many options available, depending on what your budget is and your preferences.
  6. Customer Service Strategy: Finally, it is important to create a customer-friendly strategy for your company. Are you going to provide phone support or email support? Are customers able to contact you via chat, email, social media, and even postal mail?

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By: Michael Brenner
Title: 26 Cheat Sheets Every Successful Digital Marketer Needs
Sourced From: marketinginsidergroup.com/content-marketing/cheat-sheets-successful-digital-marketer-needs/
Published Date: Sat, 22 Oct 2022 11:05:22 +0000