Every business can benefit from having their team participate in a workshop on marketing. Structured advice from outside experts can help you transform your current marketing efforts into a profitable master plan.
Did you know that while 90% of marketers claim to have a strategy, only 45% actually have it written down? Those who have documented their strategy are five times more likely to report high marketing ROI.
A workshop can help your business improve its marketing efforts in a way that is almost miraculous. It almost sounds too good to true. We thought it at first but then we witnessed the magic unfold before our eyes.
We don't blame anyone if you are still skeptical. We are sharing with you how a workshop on marketing can help your team get on the same page and work towards the same goals.
A marketing workshop can help align your team to the right paths for higher ROI
The Achieving Marketing Workshop brings your team together to agree on the goals to be measured
Team alignment can help you solve your biggest marketing challenges
Workshops make it possible to implement your strategy consistently over the entire year
A marketing workshop is a great option for marketing departments that need some extra help. You can turn quality leads into paying customers by aligning your marketing efforts with the needs of your audience.
How a Marketing Workshop can make you more money
Every workshop starts with a simple question: "What is marketing?"
No matter if attendees are involved in B2B Marketing, or B2C Marketing, the answer is rarely the right one.
Market is a conversation between you and your potential customers
A marketing workshop's main purpose is to help your business identify and implement best practices in marketing.
This means that you need to set ambitious goals. We show that our average client experiences a 7x ROI, and a 138% increase in website visits.
Imagine your content ranking on Page 1 in SERPs. You can turn your dream into reality by attending a marketing workshop.
An effective marketing strategy:
- Reaches your audience using SEO keywords
- Engage your audience with the content they desire
- Converts engagement into sales
- Optimizes customer LTV (or lifetime value) and retains engagement.
If this is not enough to convince, you can find our step-by–step approach below.
A Marketing Workshop that Generates Results
You don't have the time or desire to attend a workshop on marketing? It's possible. This is how our marketing workshop was created to assist our clients in achieving success.
Marketing professionals believe that their greatest challenge is driving traffic to their website and generating quality leads. You can improve your marketing ROI by putting prospects at your center and generate quality leads with less effort.
You need to ensure that your marketing strategy converts as many leads as possible, since only 80% of them will ever turn into sales. Here are 5 ways you can do this:
- Identify. Use topic modeling to identify keywords that are relevant to your industry's objectives and topics.
- Target. Target the 50-100 best keywords. You can use rank, competitive gaps, and purchase intent to determine the top keywords.
- Develop up to 100 topics with keywords that have the greatest potential. Next Get feedback from your team and add topics to your content calendar. This will allow you to stay on track and ensure that you are consistently posting high-quality content.
- Create your content. Get started! You can use your content calendar as a guide to ensure you post new content at least once per week.
- Optimize. It's time for you to measure your marketing results. This is perhaps the most crucial step in any marketing strategy. To find out how to improve your conversions, compare your monthly gains to the competition.
This 5-step process works because it has proven to be successful for us, even in our own business. This model works because you create value content for prospects and can keep them engaged.
Marketing Workshop Objectives
Every strategy is designed to achieve a set of goals and objectives. Marketing Insider Group knows that a successful marketing workshop should:
- Use content best practices for your business
- Encourage your team to develop thought leadership themes that are effective
- Deliver content to the buyer journey
- Effective content can be created using an editorial approach
- Maximize opportunities for content distribution
- Track and measure the ROI of content marketing efforts
- To achieve success, you must identify your key priorities and take the necessary actions.
These goals are a sign that a business is building credibility, generating quality leads and increasing ROI.
It sounds wonderful to achieve your business goals. How long will it take to see the results you desire? As we all know, the marketing industry is fast-paced and requires rapid revenue generation.
We believe in fast results. Your general timeline for success should look something like this:
Learning how to improve your content marketing strategy is a key part of it. You can improve your content marketing strategy by identifying what is working and what isn't. This will allow you to publish flawless content that increases engagement and conversions.
Our Content Framework
You've probably noticed consistency. We've mentioned it a few times, but we haven't explained the reason why. Consistency in your messaging will show your audience you are reliable and increase their likelihood of buying your products or services.
Your marketing strategy must be consistent in distribution.
- Customer Journey
Your strategy should be consistent and include a well-organized content framework. This will communicate authenticity to your audience. Because customers have a clear understanding of the brand's purpose, authentic brands are more likely to be engaging with them.
This approach has proven to be successful time after time. These are two examples of accounts where our approach has proven to be a success for our clients' lead generation and ROI.
Five Year Old B2B SaaS
Firm that provides business services
Aligned Marketing: The Benefits
A well-integrated marketing strategy and team will not only result in more leads but also a higher ROI. You can have a positive effect on more than your sales by creating consistent, high-quality content.
A loyal audience
A great marketing strategy is one that aligns with prospects' needs and interests. You will make a lasting impression on your prospects by capturing their attention repeatedly. This will keep them coming back for more.
Better Traction On Social Media
Your marketing strategy should consider the importance content to increase your visibility on social media. Share quality content and you increase your chances of reaching new customers via social media.
Content marketing is a great way to get your audience to connect with you and provide the information they need for an informed purchase decision. Your blog posts should include CTAs that will help your reader become a paying customer.
SEO is a key component of a marketing strategy. Your ability to rank higher in the SERPs will be affected by how often you share original content that is valuable. Keep in mind that posting quality content regularly builds trust with your audience as well asGoogle.
Establishment Thought Leadership
You can establish credibility for your business by creating a marketing strategy that delivers quality content on a regular basis. This position your brand and you as thought leaders in your industry, which will lead to higher rankings and more credibility.
Get your team aligned today with our marketing workshop
The right workshop can help improve your team's alignment and ultimately optimize your ROI. It will also increase lead generation. It is also well-known that redesigning your content strategy can be time-consuming and difficult, which busy business leaders should take into consideration.
Marketing Insider Group has the expertise and tools to help you succeed in your marketing endeavors. Get the best ROI and lead generation possible today with our weekly blog content or schedule a consultation to learn more.
The post How to Align Your Marketing Team Take a workshop! This article was first published by Marketing Insider Group.
Frequently Asked Questions
What is eCommerce Marketing?
Ecommerce marketing is simply online shopping. It's the act and practice of selling products on the internet. This includes purchasing goods from companies, and then selling them via the internet. If you're an individual seller, this would also include selling on eBay. It is possible to also start a business and sell goods for profit. Selling items online is the key to making money.
These are more details about eCommerce marketing
To create a successful eCommerce store, you need to know what kind of products are being sold. Then, you should decide whether you want to offer only one item (like a book) or multiple kinds (such as books and DVDs).
Once you have a clear idea of what you are offering, it is time to look for a supplier. A supplier is the company that produces and sells what you want. If you want to sell greeting cards, for example, you would need to find a supplier who makes and sells greeting cards.
Once you've identified a supplier to work with, you'll need a website created to show the products to buyers and make it easy for them to order. Some suppliers offer templates that you can use, while others require you create your template. Once you have your website online, you need to promote it to draw visitors. This includes posting content on forums and blogs, advertising on sites like Google Adwords and sending emails to the relevant contacts.
There are many ways to promote your eCommerce store. These include email and search engines as well as social networks and mobile apps.
- Email marketing is a good choice for most businesses. It is cost-effective, straightforward to implement, as well as delivering results. But, it takes a lot of time and effort to generate quality leads.
- Search engine optimization is a technique for improving the rank of a website for specific keywords. Link building is the most common way to make pages rank higher on search engines.
- Promoting businesses is becoming more important through social networking sites such LinkedIn and Facebook. These sites are used every day by many people to keep in touch with their loved ones and friends. You can get exposure to thousands of new customers if you post interesting articles there.
- Apps for mobile devices are a powerful tool for eCommerce marketers. People love to shop on their smartphones and tablets. An app makes it easy to reach customers from wherever you are.
eCommerce has grown to be a huge business. There are many options to promote your company. Choose wisely so you can reap the benefits of eCommerce marketing.
What are the most important types of marketing?
Marketing is the act of communicating ideas, values, and messages to consumers. Advertising and marketing are often interchangeable these days. Marketing does not just include advertising. Marketing covers all communications that promote and market products or services.
Three key components of marketing are branding, promotion and distribution. How a company is identified to its target audience is called branding. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is how you get your message across to your target audience. Distribution can be done via traditional methods such as television, radio and print. But, the new technology has made it easier.
What are 7 steps in an internet marketing strategy plan?
Internet marketing strategies can be used to reach business goals via online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step is critical for effective internet marketing, and should always be done.
- Planning – This involves identifying your target audience, and creating a plan to reach them. Consider the product or services you offer, as well as who might be interested.
- Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It also gives you valuable insights into popular trends and consumer behavior.
- Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. Once you've selected the platform(s), make sure they're properly configured. Also, consider whether to pay per Click or spend money advertising.
- Monitoring – This is how you can see if your efforts have been successful. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
- This allows you to compare results to benchmarks or previous performance levels. This step will help you to identify areas that are underperforming.
- Optimization – Optimizing your site means making changes to increase its efficiency in attracting visitors. You might add new features, or alter the way users navigate to your site.
- Evaluation – Evaluate the performance of your campaign. Do you see any areas for improvement? If not, you may not have reached your goals. However, if there are still issues that need addressing, then you'll need to evaluate again.
What are some examples in indirect marketing?
To promote your business, think about indirect marketing methods. One example is a social media campaign that encourages people to upload pictures of their products. This would spread awareness about your brand.
Advertisements in local newspapers could be used to encourage readers to visit your auto repair shop rather than other shops.
Others include posting advertisements on bulletin boards or sending coupons to customers’ e-mail addresses.
Direct marketing is a great option because it's not expensive.
It takes time to build trust between people so be patient when you promote your business.
It is also important to track how effective your campaigns have been. Try measuring the number of leads generated from each method.
This will give you a better idea of which methods work best for your business.
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- SEO Learning Center, Moz
- [Case Stud] How Moz Ranked #1 in Search Engine Optimization for a High-Volume Keyword In Under 3 Months
- How to Use Search Engine Optimization to Build Your Brand
- Marketing Automation: Examples & Tools (2022)
Six Types of Ecommerce Marketing
How do I market an eCommerce store?
Ecommerce marketing has been called one of the most difficult marketing tasks. It requires that you understand your customers and their buying processes. You also need to understand how your products and service interact with them. This knowledge will enable you to develop a strategy that helps you reach your goals.
There are six types eCommerce marketing strategies.
- Product Strategy – This is the first step in determining the type of product that you want to sell online. There are three main types of products: physical goods, digital goods, and membership websites. After you've chosen which category of goods you want to work with you will need decide whether you offer wholesale or regular retail prices. Wholesale pricing is when you decide the price at which you will sell your products. Retail pricing means that you charge your customers directly for your products.
- Pricing Strategy: Next, decide how much you want to earn from selling products. You should consider profit margins, competition, shipping costs, taxes, etc. There are two ways to increase profits when pricing your products: decrease your cost per unit and/or increase sales volume.
- Promotion Strategy: Now comes what? Your business needs a promotion plan that is most effective. There are many options, such as free shipping, special discount, deals, coupons, or other incentives. You can also brainstorm new promotional ideas if you don't already have them.
- Shipping Strategy – Once you have figured out how to market your products, it is time to consider how you will get them to customers. You can ship via USPS or FedEx. Do you prefer to use a fulfillment centre or are you able to do everything yourself?
- Merchandise Management System- The software you use to manage your inventory, track orders or fulfill orders is called the merchandise management system. You have many options depending on your budget and preference.
- Customer Service Strategy – You need to design a customer support strategy that will work for you business. What support options are available? Will they be via email or phone? Customers can contact you via live chat, social media or snail mail.
By: Lauren Basiura
Title: Want To Align Your Marketing Team? Try A Workshop!
Sourced From: marketinginsidergroup.com/marketing-strategy/want-to-align-your-marketing-team-try-a-workshop/
Published Date: Mon, 27 Feb 2023 11:02:07 +0000