Internet Secrets to Affiliate Marketing Business

Latest Information and News About Internet Marketing

  • Home
  • Features
  • Summary
  • Get GrooveFunnels Free Now
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • Pinterest
  • LinkedIn

Ubersuggest – How to find out your competitors and beat them

By Peter

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition?

Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization.

The phrase “spying” tends to have a negative association but it’s really one of the best ways to figure out what the sites ranking above you are doing that’s working.

When you’re working on competitive intelligence, it’s important to collect as much information about them as possible.

But how do you do it?

Ubersuggest is a research tool that not only helps you with SEO, but helps you find out what your competitors are doing and how to beat them.

How to Spy on Your Competition Using Ubersuggest

Spying is a great and perfectly moral way to see what the competition is doing to get ahead of you in the SERPs. It’s important to understand that the first five organic results amount to 67.6 percent of all clicks. If you’re not in the top five, you can’t expect a lot of traffic.

You’ll want to start by making a list of competitors to model after. Keep in mind they don’t always have to be in your niche but you want to find sites that are ranking higher than you for the keywords you want.

To find your competition, do a manual search or use a tool like Ubersuggest to search for your target, highest-value keywords, and see who is ranking at the top of the SERPs.

Once you’ve got your list, you’re ready to start sleuthing.

1. Search From Ubersuggest Home Page

One of the easiest ways to get started spying on your competitors using Ubersuggest is through the homepage. First, simply enter your competitor’s main domain URL in Ubersuggest.

When you’ve done that, you’ll want to look for the following metrics and take note of them:

Organic keywords – This is the number of keywords that a domain ranks for. It’s important because if they’re outranking you, they’re likely ranking for more keywords than you.

You can use this data to find keyword gaps and see what keywords your competition ranks for that you don’t. Perhaps they found a really low competition keyword that you’re not going after.

You could then create a piece of content around that keyword and rank relatively easily.

Organic monthly traffic – Take notice of how much traffic your competition gets and compare it to your site.

You can use view your competitors’ traffic as a way of seeing where and when things fluctuate. Google updates its algorithm frequently, which contributes to constant traffic fluctuations. USe your competitor’s traffic trends as a benchmark for your own KPIs.

Domain score – The overall domain score from 0-100 is critically important to the success of a website. Sites with a higher domain score don’t necessarily need to work as hard at producing quality content because Google tends to favor whatever it is they put together since the site is already trusted.

Backlinks – Backlinks are another highly important piece of the SEO puzzle. A backlink occurs when someone links to your site from their page. The more backlinks you have to a piece of content, the more Google looks at it with favor.

Use Ubersuggest’s backlink checker to dig into the backlinks your competition is getting, and go after the same or similar links as part of your backlink strategy.

2. Track Competitors From Within Your Own Project

Once you’ve created a project in Ubersuggest for your website, you’ll want to go to your dashboard.

On the very bottom of the dashboard there is a bar labeled, “my competitors.” Here you can find opportunities to track what your competitors are doing and figure out information about their keywords, keyword gap, traffic, and backlinks.

The most useful feature I find with this is the comparison of common keywords to keyword gaps.

Common keywords are keywords that both you and your competitor rank for. You can use this to figure out which keywords they’re outranking on, so you can start looking at their content to see what updates you can make to yours.

As for keyword gaps, you can use this to figure out what new pieces of content you should create around low-hanging fruit keywords that they’re already ranking for.

3. Create a Competitor Project

One great feature of Ubersuggest is that it doesn’t limit what websites you can add as a project, this makes it easy to spy on your competition. Here’s how you’ll do it:

1. Head back to the dashboard and create a new project for each individual competitor website.

2. Add all the keywords that suggest you track (these are keywords your competitor is already ranking for… can it get much easier than that?) and feel free to add any others that you might be interested in or curious about.

3. Add other competitors to the project to see how they’re measuring up against each other.

4. Go through the list of “Top SEO Opportunities” on the competitor project dashboard to learn from what they’re doing wrong and find opportunities where you can improve your site in places where they’re underperforming.

5. Scroll down the dashboard to get a view of how they’re performing with backlinks. You can even click through on the link in the dashboard to get details on who’s linking back to them to find websites to target with backlink requests.

Even putting in a small percentage of this effort can make a huge difference on your overall SEO.

4. Track Their Keywords

You can also create a keyword list to start tracking the top keywords your competitors are fighting for. This is one of my favorite strategies.

Save keywords into lists using Ubersuggest so you can come back to them later.

  • Organize keywords into meaningful lists
  • See aggregate data for each list
  • Save your keyword research
  • Easily continue from where you left off

When choosing keywords to track, here are some tips:

  • Track keywords that you’re not tracking but your competitors are
  • Use the Keyword Idea Report for inspiration
  • Track keywords that include their name or location
  • Track keywords that include specialty services/products that you don’t offer
    • Example: If you’re a coffee shop and your competitor offers a specialty latte and it has search volume, track it as a keyword.

The big question is, why? Why track all this information and will it really make a difference?

Let’s face it, there are over 200 ranking factors that Google uses to determine who ranks where. There’s no way we can get everything right.

Keyword research is one of the things we can control–and we can do it well with the proper procedures and steps.

You could also spend days, weeks, and months researching keywords on your own trying to figure out what you want to rank for. The result could be, nothing.

Instead, see what people are already ranking for. Piggyback on what others are doing right.

This is the fast track.

Of course, don’t expect to hit a home run every time, that won’t happen. You’ll win some and lose some, but you’ll be able to do it much faster by tracking competitor keywords instead of coming up with everything on your own.

5. Research Their Backlinks

Ubersuggest has a Backlinks Opportunity report as well. This tool allows you to enter your own website and multiple competitor websites to see where they’re getting their backlinks from.

This can help you in the following ways:
1. Get insights into what content is popular for your competitors that you may be able to write about from a different perspective (or you may already have content written about).

2. Quickly create a targeted list of websites to go after to share your own valuable content with (if they liked your competitor’s content, there’s a good chance they’ll also like yours).

3. Prioritize who you want to reach out to based on the referring domain’s Domain Authority and relevance to your business.

Let’s break down each of these points to help understand why they’re important.

Figuring out what pieces of competitor content is popular can help you create something shareable, something that people want to link to.

The reality is, you can reach out to anyone you want but if the content you’re sharing with them isn’t amazing, they’re not going to want to link to it.

From there you can create a targeted list of websites to go after with outreach. This is especially true if you’re researching competitors in the same niche.

With the number one result in Google averaging about 3.8 times more backlinks than the rest of the positions on page one, it’s safe to say that backlinks are still one of the most important ranking factors.

6. Download the Chrome Extension

Being able to have information at your fingertips is important and with the Ubersuggest Chrome Extension, you can. By downloading the extension, you can see keyword insights directly in the Google search results, YouTube, and Amazon.

Downloading it is simple and you’ll receive all the data right on the Google search results page. Information like domain authority, keywords, and monthly traffic will all display right underneath the title tag of the website.

You’ll also get traffic volume data and keyword difficulty information about the keyword you searched and related keywords.

BONUS TIP: Find Your Competitor’s Mistakes and Avoid or Leverage Them to Your Advantage

One great way to get ahead of the competition is to figure out what they’re doing wrong and how you can capitalize on it. Take a look at the competitor’s Site Audit Report and check the health of their website.

You can look through various SEO issues to see what’s going on with their site and how you can capitalize on their shortcomings.

Maybe their site is a bit slow? You could ensure that your site runs fast so that it can’t be used against you.

Maybe they’re lacking proper meta descriptions and title tags on some of their content? You can create a competing piece of content and ensure it gets proper metadata.

Tips:
1. Find the websites that are giving your competitors backlinks and reach out to those sites with your own valuable content for them to link to.

2. Find the pages that have the most traffic on your competitor’s website to see if you have a similar webpage that competes. If you don’t create one! If you do, optimize it more with targeted keywords.

3. Are you fighting for the same keywords? Try and differentiate yourself by finding the missed opportunities. Look for long-tail keywords or keywords with lower search volume and lower search difficulty ratings.

Conclusion

Competitive intelligence helps you figure out what your competition is doing right and what you’re doing wrong, it’s really as simple as that.

If you can find out what they’re doing and how they’re succeeding, you can use that as a springboard for your success. To do so, you need a great competitive research tool.

Using Ubersuggest for keyword research provides versatility and simplicity to the SEO process. You need a tool that helps you do a lot of things without complicating it.

Click here to sign up for Ubersuggest for FREE today! If you want help with your keyword, SEO, or marketing strategy, you can also reach out to our agency for help.

————————————————————————————————————————————–

By: Neil Patel
Title: How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them
Sourced From: neilpatel.com/blog/ubersuggest-competitor-tracking/
Published Date: Tue, 24 May 2022 10:53:30 +0000

Did you miss our previous article…
https://internetlib.org/?p=4412

Filed Under: news

The Complete Guide to Website Design

By Peter

Disclosure: We may earn a commission if you click on any of our links.

It used to be difficult to design websites, but this is no longer the case.

When I started designing websites years ago, there wasn’t much information. You had two choices: learn the basics of web programming languages or hire an experienced designer. The first option is time-consuming and difficult. The second is more expensive.

After trying for a while to design everything myself, I finally hired a professional designer. Although it was more than I wanted, I couldn’t choose.

Website owners today have access to more resources. You don’t need to hire a designer to create a professional website.

You’ve found the right place, whether you’re an absolute beginner or looking for a different way to create websites. This step-by-step guide will show you how to create a website.


My Favorite Tools For Website Design

Wix is my favourite tool for web design. It is essentially an alternative way to web design.

Wix is a free website builder that allows anyone to create and design a website starting from scratch.

Wix is so easy to use. Even though Wix is a very simple tool, the final design looks professional. It will be assumed that you hired a designer.

This effortlessness also extends to other important matters you don’t want or can’t handle on your own like reliability and security.

Wix optimizes both for you and your visitors.

They also offer automated site backups to make sure you never have to start over in the event of a disaster.

Wix’s versatility is another reason I love Wix. Wix can be used to design any type of website.

Wix is able to create everything from simple blogs to portfolio websites, online stores, restaurants websites, small business websites, and many more. Wix is unlike other website builders.

Continue reading and I will show you how to create a website using Wix.


First Step: Create a Wix account

Sign up for Wix. Go to Wix.com to create an account. It’s 100% free and you don’t even need to provide your credit card details.

Simply click on one of the “Get Started” buttons located on the homepage, or any other part of the site.


Wix’s sign-up process is faster than other platforms. There are no complicated fields to fill out. They only need your email address and a password.

Even better, you can sign up without typing anything by using Google or Facebook.

Wix will guide you through the entire website design process once you have signed up.


Step 2: Select Your Website Type

Next, decide what kind of website you want. The answer to this question will impact your design choices.

A personal blog and an eCommerce website, for example, will have very different design choices. A portfolio website that showcases photography or custom art will not have the same design choices as a local restaurant site.

Wix makes it easy to complete this step. After selecting your preferred website type, you will be asked to do so.


Wix will present you relevant templates based on your answers. If you choose “online store”, the layout will include product pages and product categories. It also makes it easy to create a checkout process.

Wix gives you two design options after you have chosen a type of website.

  • Wix ADI will create a website just for you.
  • Use the editor to create your website.

This option is simple and great for those in a hurry. Wix will create a website for you by answering a few questions. It is amazing how fast the process takes.

In less than 5 minutes, you can have a new website design. You can customize the pages with your content and you are done.

We’ll stick to the second option, which is creating a website with the Wix editor. This will allow you to have more control over all aspects of your design.


Step 3: Choose a Template

It’s easier to use a template than to create a website from scratch.

Browse through the various options. Which styles appeal to you? What templates best reflect your brand image? Wix offers thousands of templates. It can seem overwhelming at first. You can narrow down your focus by focusing on the type of website you have.


In this case, I chose a website for a business. This is a very broad category. You can focus your attention further on types of businesses by looking to the left side.

Wix offers templates that are specifically tailored for professionals such as lawyers, consultants, and real estate companies. Each website type has subcategories and templates.

If you choose “online store”, you will see templates for clothes, jewelry, electronics and beauty products. Wix offers templates for personal blogs and travel blogs, fashion blogs, podcasts, and more.

The template is the basis for all other elements of your website design. This is why it’s important that you take your time with this step and not rush. While you can still customize the design elements to your liking but it’s easier to use a template.


Step 4: Edit Your Layout

Within seconds of landing on your homepage, website visitors will form an opinion about you. The design of your website is crucial.

Wix templates are already optimized for an easy-to-use design. You have the flexibility and freedom to make changes.


This is the example of how I edit the template “Business Consultant”. Let’s suppose I wanted to change the position of the headline on this homepage. Simply click on the Wix box and drag it to another place on the page.

Or perhaps I want to move the “Learn More” call-to-action in the right-hand side of the screen. It’s easy to click on it, and drag it wherever I like.

When you first get started, I recommend that you move some things around. This will allow you to get familiar with the Wix editor and make it easier for you to use later. You can always go back to the original design if you don’t wish to make any layout modifications.


Step #5 – Prepare Your Content

Your site’s content is an important component. Without knowing exactly which materials will be used on your website, you can’t finalize the design.

Gather images, videos and GIFs.

Let me give you an example to show you my point.


This same template for business consultants is still being edited. This is where I would swap the picture with a photo of me. Before I do this, I need to consider the text copy at the bottom left of the screen.

As I have highlighted above, this template defaults to some empty space. Although I believe that blank space is an essential web design feature, it is not how it’s being used here.

These are my options.

  • Add a paragraph to the blank space with a full-length photograph (such as the one shown above).
  • You can use a smaller image (like a headshot), and only one paragraph of text.

Both of them will help me achieve my goal to eliminate the empty section on the page. Can you see how each component affects the other? This is all related to design. It’s easier to have your content ready ahead of time.


Step #6: Define Your Branding Strategy

Think about how your visitors will view your website. Your brand image will be directly affected by things like color schemes, fonts, or other design elements.

The “Theme Manager”, located on the left-hand side of the Wix editor, is the one you need to click. This button has an “A” symbol and looks similar to a raindrop, or paint drop.


You can also change the theme colors of your website from here. You can also edit your default text themes, both for paragraphs and headers.

The current color scheme is perfect for a business consultant in this instance. It is modern and professional. Let’s suppose you were creating a website for children. Bright colors and bold fonts can make it more enjoyable.

You’ll need to ensure that your color scheme matches the content of your logos or other materials.


Step #7 – Add Landing Pages

Each landing page will have a unique design. Although they all should follow the same branding principles as your home page, there will be some differences in the design choices.

Click the top icon in the Wix editor to add a new page. Click “Add page”, as I have highlighted below.


Your header and footer will be the only things that make up new pages. You can add a “strip” to any page, based on the content.

To browse the options, click on the “+” button in the editor.


This is a mini-template. Use the same principles that you used in step 3 to choose your overall template for your site.

This is a much easier way to create new landing pages. Wix has so many options, it is not worth building your pages from scratch.


Step #8 – Focus on Usability

Sometimes, it is easy to lose sight of how visitors will interact with your site during the design process. User experience (UX), however, cannot be ignored.

When they visit a website, there are some design standards that people expect. They expect the navigation menu to appear at the top of the page. They expect contact information to be included in the footer. They expect the logo will take them to the homepage.

Let’s take a look at something simpler, such as a navigation menu.


This example shows that there are only four pages within the menu. One or two additional pages could be added. It’s just too much.

Imagine this: A website with 10-20 pages. It would be a catastrophe. Visitors would not find what they are looking for because the top of the page is too cluttered. This would be a bad design decision overall.

Consider usability when making design choices, including scroll effects, architecture, white space, architecture, CTA placement, and scroll effects.

Do not try to invent the wheel. Use web design best practices to ensure a smooth UX.


Step 9: Optimize Design for Mobile Devices

Statista estimates that roughly half of global web traffic is generated by mobile devices. There’s a chance that every visitor to your site will be using a tablet or smartphone to browse the web.

Mobile-friendly website design is essential. Mobile conversions will be impossible if your website design is not mobile-friendly. Visitors will bounce off the site.

Wix makes it easy.


To switch to the mobile view, click on the mobile icon from the editor page or previewer page.

Wix will optimize your website automatically for mobile. It’s a good idea, however, to go through everything yourself and make any necessary changes. You can change the mobile version of your website if you notice something that you want to change.


Step #10 Publish Your Website

After you have finalized your design, it is time to make your website live.

You should remember that your website doesn’t need to be fully finished before you publish it. You can always add pages later. Once you have a website, an about page, contact page and a few other elements, publish it so that you can generate some traffic. Make sure to not publish pages that aren’t complete.

To continue, click the blue “Publish” button in the top right corner of your Wix dashboard.


Wix is 100% free to design and publish websites. There’s one catch.

Wix users who are not paid will not be able to personalize their domain. Your Wix account name is included in all domains. Next, Wix branding and your site name are added. The domain would be, as you can see in the above example.


http://neilpatelsample.wixsite.com/mysite-1

This is not an option for any business website. This is fine if the site is used only to experiment with web design principles. If you want to create a site that is legitimate and has real visitors, then you will need to upgrade to Wix Premium.

You can now use your custom domain name either directly from Wix or through a third-party domain registry. Wix will provide you with the domain name if you do not have one. It is easier to manage everything from one platform.


Conclusion

Over the years, website design has evolved tremendously. New site owners no longer have to face a daunting task or make costly investments.

Wix is a website builder that eliminates the need to create websites from scratch.

People with no design experience or non-technical users can use a template to populate their website with custom content. You don’t need to know any programming languages or hire an artist.

You can sign up for Wix and follow the steps listed above to create a professional website in just minutes. It’s easy!

————————————————————————————————————————————–

By: Neil Patel
Title: Website Design: The Complete Guide
Sourced From: neilpatel.com/blog/website-design/
Published Date: Fri, 20 May 2022 13:00:00 +0000

Filed Under: news

The Best Guide to Keyword Research

By Peter

SEO is a key factor in Google ranking success. What is the secret to a strong SEO strategy, you ask? Keyword research!

Keyword research is the foundation of your overall content strategy. This determines the topics and articles you choose, as well as your article titles and search rankings.

This is the problem: Many people, even professionals marketers, see keyword research simply as a process that lists key words and phrases and then dumps them into blog articles.

However, this is not enough. Laziness in keyword stuffing can have a negative effect on your search results.

When done correctly, keyword research is a multi-step process. It requires research and strategy. It’s well worth the return on investment.

The following sections will walk you through Marketing Insider Group’s proven keyword research process, with tips and templates that you can use.

Quick Take-Aways

  • Buyer intent is the basis of good keyword research.
  • A brief document can help you clarify your preferences, target audience, and keyword research goals.
  • It is important to begin keyword research by researching your keywords and those of your competitors.
  • Headlines determine whether people click through to your content in search engine result pages (SERPs).
  • To maximize your ROI on keyword research, follow these best practices when writing blog articles.
  • You can track your monthly SEO progress to help you capitalize on opportunities and resolve problems faster.

What is keyword research? Why is it important?

Keyword research should always be rooted in buyer intent.

What does this mean? What does this mean?

The buyer’s stage must also be considered. Consider whether they are ready to buy or just starting their exploratory search. These buyer groups will have different needs.


Image Source: Edwards Media Solutions

With this in mind, I’ll show you how I define keyword research.

Keyword research involves identifying keywords and phrases that your target customers are searching for in each stage of their buyer journey, as they search for solutions to their problems.

The key phrase is: Solutions to their problems. Buyers want to solve their problems and are not attached to any one solution. They look for brands that best meet their needs and address their pain points.

Blogs are read by people primarily to be entertained, learn new things, or keep up with the latest industry news. Simply put, people care only about what they are reading.


Image Source: HubSpot

You can demonstrate to customers that your brand is trustworthy and understands them by conducting thorough keyword research.

How to do keyword research that works

Marketing Insider Group follows a 5-step process to keyword research. It all starts with collecting important information about your brand’s content goals. Then, it continues by publishing monthly progress and continuing to document that information.

Let’s take a look at each step in more detail.

Make a short description

Each MIG client completes a client brief. (See a part of it below). This gives us an idea of the client’s preferred writing style, brand voice, tone, and content goals. It’s something we believe so much that we completed one for ourselves. It is updated frequently to reflect new goals, and keeps it fresh.

img alt=”A section of Marketing Insider Group’s client briefing document.” class=”aligncenter” height=”407″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/05/Briefing-Doc-Screenshot.jpg” width=”582″/>


Image Source: Marketing Insider Group

Whether you are working with an agency, or creating your own brief, the first step in your keyword research should be to define your brand’s purpose. This is an important step regardless of how familiar you are with your brand.

Here are some things to include in your brief.

  • Writing preferences – Tone, word count, and other details your writers need to know
  • Your target audiences – Whom are you writing to? This can be done by using your buyer personas.
  • Competitors – Which brands are you competing with for customers or space on SERPs and other listings?
  • Content themes and pillars: These are areas of focus for keywords and other topics.
  • Examples – These are examples of keywords you want to rank for, articles that you love, and publishers that you have read.

After you have completed your brief, take some time to reflect on it. Consider how it can help with your keyword research and your overall content strategy.

Focus keywords

Finding your target keywords is the second step of your keyword research. This step should be preceded by research on your current keyword rankings and those of competitors.

Check out your keyword rankings

Google Search Console is an excellent tool to get started if you don’t have it. This free service gives you tons information on keyword analytics. To find out which keywords are earning results for your site, visit Google Search Console > Search traffic > Search Analytics. This will give you a good starting point to keyword research.

Perform a competitive keyword gap analysis

The next step is to determine the rank of your competitors. You want to find out what your competitors rank for and which ones you don’t. This gap should be one of your content goals.

Important to remember that search results may differ from your direct competitors. To ensure that your competitor list is complete, you can do a Google “related” search. It’s simple: just search for related:yourwebsite.com.

Once you have a complete list of competitors, you can use a content gap analysis tool or competitor analysis tool and enter their domain to find their ranking keywords. This can be done with many tools. The Traffic Analytics tool by SEMRush is my favorite. You will need to subscribe, but you can still use it free.

Use a keyword generator to round out your list

You can also use SEMRush’s Keyword Magic tool to search for keywords that you are interested in ranking for. This will allow you to drill down to identify related keywords and long tail keywords. It will also help you understand the volume and difficulty of keywords and to filter other options to ensure you find the best keyword list for you business.

Here is a quick overview of the Keyword Magic Tool’s operation:

Develop creative, engaging headlines

Why are headlines important?

Your blog’s headlines are what will make or break your posts. These headlines are what appears on Google SERP pages and what people use to decide if they want to read your content. The truth is that 80% of internet users don’t read beyond your headline. It is essential to write headlines that catch a user’s eye and make them click.


Image Source: Niel Patel

Great headlines! They are rooted in your keyword research.

Let’s recap: You have already completed your brief, conducted research on your audience, and created your keyword list.

Next, create a list with 20-30 topics and content themes from your broad keyword list. Next, it’s time for you to start creating your headlines. MIG clients receive approximately 100 headlines per week (enough to publish two times per week for one-year).

100 headlines?! This might sound daunting. It is not easy and takes time. However, you’ll reap the benefits of building your headline list early.

You can use a pre-prepared list of headlines to:

  • A holistic view of your content listing
  • Make sure you are careful about the order of your title and what topic coverage you include
  • Keep on top of your publishing schedule
  • You can easily assign articles to writers and do it quickly and efficiently.

I suggest that you put all 100 titles in a content calendar. (At MIG, we use a simple Google Sheet template). This will allow you to track your keywords and due dates, as well as your headlines. It is possible to centralize all links to drafts as well as published articles in one place.

Here is the content calendar template that we use for clients. Headlines should be placed in the “Topic/Title” column.

img alt=”Marketing Insider Group’s content calendar template.” class=”aligncenter” height=”494″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/05/Content-Calendar-Template-MIG.png” width=”1236″/>


Image Source: Marketing Insider Group

Write headlines that stand out

The key question is: How do you write great headlines?

Although there is no single right answer, research has shown that there are some reliable tips you can use to make your headlines stand apart.

  • Your headlines should be no more than 55 characters. This will ensure that your entire title appears in SERPs.
  • Use numbers (i.e. Use numbers (i.e. “10 Tips to Better X” vs. “Tips for Better X”.
  • To align with search queries, use question words (What? Why, How, Who, Where)
  • Use compelling adjectives
  • Your audience will benefit from your article if you communicate your value.

Create well-written articles

Rankings can’t be achieved by keyword research alone. Keyword research alone won’t get you to the top. You must use the keyword results to create well-written, SEO-optimized content that delivers value to users and catches the eye of search engine crawlers.

Our 20-Step Checklist for Writing the Perfect Blog Post will help you dive into writing amazing blog posts. Here are the highlights. These are:

Readability

People want to feel that they are reading blogs, not research papers. Your tone should be conversational. Avoid using unnecessary jargon and skim the extraneous parts of your writing. Simply put, get straight to the point.

This should be obvious, but I will say it anyway: Check your grammar. One mistake can turn off readers and cause them to abandon your brand.

SEO is key

These best practices include keyword usage, link building, meta data, text length, visual support content and strong calls for action.

Length

Blogs work best when they are between 1000 and 2000 words long. When writing blog articles, ensure that your writers aim to maintain this length.

Your brand voice should be heard

Blog posts should reflect your brand’s voice. Your brand personality will make your blog posts more interesting and fun to read. You are building expertise in your field by including opinions. Do not be afraid to comment on current events that are relevant to your audience, or give an opinion on a topic.

Keep track of your progress each month

Track your progress. The beginning keyword research is not the end of your keyword strategy. You can continuously optimize your strategy by keeping track of your progress, which we do monthly for our clients and ourselves.

You will want to track the following KPIs:

  • Keyword rankings (specifically rank changes over time)
  • Search visibility is how often your domain appears in SERPs for keywords that rank high for you
  • Organic traffic is the number of visitors that you get from search results
  • Top Keywords – Keywords that rank highest

More to you

Are you ready to launch a keyword strategy that increases your content ROI?

This article covers the SEO Blog Writing Service. It also includes the complete keyword research strategy. After your keyword research is complete, our writers will provide you with optimized content that can be published every week for a year or more. ).

To learn more, or to schedule a consultation with me immediately, click here!

Marketing Insider Group published The Most Effective Guide to Keyword Research.

————————————————————————————————————————————–

By: Michael Brenner
Title: The Most Effective Guide to Keyword Research
Sourced From: marketinginsidergroup.com/content-marketing/the-most-effective-guide-to-keyword-research/
Published Date: Mon, 23 May 2022 10:00:23 +0000

Filed Under: news

The Five Essential Marketing Lessons of the Sharing Economy

By Peter

Simply put, the sharing economy is a new model of economics that relies on peer-to-peer networks. It is simple as it sounds: strangers share everyday goods and services via the internet.

Consumer-driven businesses in the sharing economy can save buyers time, money, and space by reducing the “hustle” of the daily grind. You can find a pet sitter with Rover, an Uber ride to the airport, or just a parking spot (Yes! These companies give regular people more control over almost any industry.

Each week, new tech start-ups in the sharing economy are popping up. They’re also taking a substantial share of traditional counterparts’ revenue. Reuters reported that AirBnb accounted for 18% U.S. lodging revenue for 2020, surpassing both the hotel industry as well as online travel agents sites like Expedia.

The sharing economy has revolutionized the world of consumerism and allowed for new multi-million-dollar businesses to flourish overnight. How can traditional businesses benefit from the sharing economy? These are five marketing lessons you can use in order to learn from the sharing economy.



Quick Takeaways


  1. Co-creation can bring people together.
  2. Encourage loyalty and empower your customers
  3. Sharing is a social activity – Integrate social media to build trust between your buyers.
  4. Get feedback from users to create the perfect website.
  5. Community awareness can help you grow your business.

1. Co-create

Resilient communities are at the heart of many successful sharing economy companies like Uber and AirBnb. People come together to create something that is valuable for all. This is a great opportunity for traditional businesses to learn by working with customers in a collaborative manner to bring in new perspectives and ideas.

Co-creation places the human experience at its center. Crowdsourcing can be used to stimulate customer participation and product innovation. This creates loyalty among your customers and gives them the feeling of being part of something. This is what we all want, right? Starbucks has a program that allows customers to nominate new coffees.

Open-source platforms are often used by tech companies to encourage innovation and participation. In the sharing economy, co-creation can be a powerful tool for branding. Consumers who become co-creators of a brand experience are more likely to purchase from the brand.

2. Build Trust

The currency of the sharing economy is trust. A brand that empowers its customer is the foundation of this trust. How trust consumers place in your brand is a key factor in whether they choose sharing over traditional buying.

To build authority and trust with customers, you can use customer reviews and other community-building strategies. These reviews can be extremely helpful and help you to anticipate and resolve issues. They create a sense of belonging for the customer and encourage them to engage with you. They are a valuable resource for businesses in helping us understand what motivates buyers.

People must trust strangers in the sharing economy. Social proof and peer reviews can be leveraged by marketers to build trust with customers on a grassroots level.

3. Integrate Social

Social integration is becoming a key element in brand engagement and discovery. Sharing is convenient. They also switch because sharing is a social exchange.

Image Source: Semantic Scholar

It takes effort to build a network of brand advocates. Every brand experience should be social. Customers can share and engage with each other, creating a shared identity.

Studies have shown that consumers are more likely to trust the platform if they feel like other users on it are emotionally present. Trust empowers customers.

4. Create a great website

Here are some tips from the top sharing economy websites. These sites are engaging because of their peer reviews, simplified navigation, local info, and the use maps, imagery, and video.

Accessibility and convenience are the key ingredients of the sharing economy. Access to your products and services via your website is essential. To do this, optimize your site for various devices.

We’ve all been there. You pull up a website on your phone, and it’s frustrating to navigate or even to read.

You can use customer feedback to help you figure out the best experience. Consider what features can distract you and what features will enhance your experience. Challenge assumptions! Use our ultimate website launch checklist.

This can be done by simply sitting down and mapping out the user experience and administrative experience. You will have a complete blueprint for your entire product, which is your website. This allows you to plan ahead and avoid making mistakes after the website is up and running.

The following video will help you if you don’t have the technical skills. There is also a crowdsourcing platform available for web development.

5. Communities with Micro-Targets

The sharing economy is local; it creates business by building community awareness. Many large companies don’t invest enough time in community engagement to be successful sharing economy brands. Spend time in your community to tell your brand story and create brand-building campaigns within your targeted communities.

Businesses in the sharing economy are fueled by location data and analytics. Businesses can use geo-location analytics to identify market trends and plan for the future. Let’s take, for example, a sneaker business. If you see a high number of shoe shops in a particular area, it means that people have to travel to X, Y and Z to purchase their shoes. You can then determine the location of another store.

IMG Source: GWPrime

Rapid re-urbanization is causing more people, especially millennials, to move out of the suburbs into the cities. The sharing economy is more accessible because of the increasing population.

Delivery services that use a shared economy model like DoorDash or GoPuff need to be able to access location-based analytics because more people are working remotely or have hybrid schedules.

Keep your mind open.

Instead of seeing the sharing economy negatively, look at it as something that you can learn from. Leaders and visionary businesses who are open to building new business models that leverage this new economy can take advantage of peer-to-peer networking. How can you tap into the sharing economy

Are you willing to learn from the sharing economy and create a new business model? The hardest part is always figuring out where to begin. You can get help by visiting our SEO Blog Writing Services. Or, you can request a consultation for free here.

Marketing Insider Group published The 5 Essential Marketing Lessons from the Sharing Economy.

————————————————————————————————————————————–

By: Kelsie Feeney
Title: The 5 Essential Marketing Lessons From The Sharing Economy
Sourced From: marketinginsidergroup.com/strategy/marketing-lessons-sharing-economy/
Published Date: Fri, 20 May 2022 14:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=4402

Filed Under: news

9 Ways to Increase Email Open Rates

By Peter

There are 120+ emails that the average professional receives every day. We all have cluttered inboxes. Email is still the preferred medium for brand communication across all generations and industries. Your email open rate is an important part of your overall marketing ROI.


Source: Bluecore

It can be easy for people to lose focus on the content when they are executing email marketing campaigns or managing email every day. It’s the most important thing, right?

Absolutely.

Your email content won’t be read if it’s not being opened. It’s impossible to read it if no one opens the emails you sent.

How can you ensure that your email recipients open your emails to see the wonderful content? This is what we will discuss in this article. We’ll cover these topics in the sections below:

  • Learn the basics of email open rates
  • Let us know how you find and/or calculate your open rate
  • Take a look at X actionsable ways to increase open rate

Let’s get started!

Quick Take-Aways

  • The number of emails that have been successfully delivered is used to calculate the email open rate.
  • Across industries, the average email open rate is around 20%
  • More than a third of people make their decision about whether to open an email by looking at the subject line.
  • To avoid spam filters, it is important to adhere to CAN-SPAM guidelines.
  • Segmentation, personalization and A/B testing can be used to improve your email open rates.

What is an email open-rate and why is it important for your business?

The percentage of emails that are opened by recipients is your email open rate. Open rate calculations will not include emails that bounce, aren’t delivered or aren’t available for some other reason.

Email marketers use open rate to assess the success of campaigns. Because they show whether your subject lines and brand name are catching the attention of your audience in their inboxes, open rates are very important.

How to calculate your email opening rate

It is easy to calculate your email open rates. Divide the total number of emails you have opened by the number sent, minus any that were bounced.

img alt=”Email Open Rate Calculation” class=”aligncenter” height=”661″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2017/02/Email-Open-Rate-Calculation-2.jpg” width=”1150″/>


Image Source: Mailbakery

Let’s say you send 500 emails. 250 of them were opened and 75 bounced. This would be 250 / 500 – 75. Your email open rate would then be 47%.

Although average email open rates can vary by industry, they are generally around 20%.


Image Source by HubSpot

Many email marketing platforms include reports and tools that allow you to view open rates by campaign, segment, or other factors. If you need quick insight into the performance of your latest send, you can also check for open rates via email.

9 ways to increase your email open rate

Create killer subject lines

The most crucial factor in whether someone opens an email is the subject line. The subject line alone is enough to decide whether someone opens an email or not.

How do you create subject lines that never fail to impress? These are some quick and easy tips.

  • Personalize subject lines (more details later).
  • Your subject lines should be valuable. Let recipients know how they will benefit from receiving your email.
  • Be concise. Keep your subject lines between 6-10 words for the best results


Image Source: SUPEROFFICE

Find the right frequency, and the right cadence

How often should emails be sent? What is the best way to send emails? These are two crucial questions. While there is no one right answer, there are best practices that you can use to help your audience.

It is important to test your email audience’s response and then adjust until you find the right balance.

These are three ways to help.

  • It’s important to be upfront and transparent about how often your emails will be sent. People will be less likely to be shocked (or worse, annoyed!) by your emails if they know what to expect.
  • Segment your email lists by engagement level. The most engaged people might open emails daily, and they may be more likely to read them. Others may prefer to receive messages every other week or month.
  • Ask your audience! Include a survey asking your audience: “How often do you want to receive our emails?” Then adjust your strategy based upon the responses.

Spam filter?

The spam filter, that dreaded black hole! It’s important to periodically check your spam filter for any emails that may have been missed, but many people don’t do this at all.

Most often, if your email goes to the spam folder, it is for a simple and easily fixable reason. First, ensure you are following CAN-SPAM guidelines. CAN-SPAM was an act passed in 2000 to stop people from receiving SPAM.

This image summarizes CAN–SPAM well.


Image Source: OptinMonster

Get rid of spam emails

Make sure to regularly clean up your email list. Email lists can decay at up to 30% per year, it is true. Emails that worked well for one campaign might become obsolete before the next. Bad emails can lead to a higher bounce rate and lower email open rates.

Segment your lists

Email segmentation can help increase open rates by allowing you to manage your lists more effectively. Emails that are relevant to the needs and interests of recipients are more likely to be opened. Segmenting your list allows you to send targeted messages that are more memorable to recipients.

Asking people what information they would like to receive when they sign up for your email list is the best way to segment it. This will allow you to automatically filter email addresses onto the lists that make most sense for each subscriber.

Personalize emails

Although most people can recognize automated personalization today, it can still be a powerful tool to grab their attention and get them to open an email. You can use your first name, such as Michael. “Michael! We think you’d enjoy these email marketing tips .”).

Personalization goes beyond the first name. Personalization can also be done in other ways such as:

  • Mention local events and places to be mentioned
  • Based on past engagement, recommend new content
  • Offers based on previous purchases and preferences

Use the A/B Testing feature

Split testing in email marketing refers to the practice of testing different versions of an email to see which one performs best. Many email marketing platforms have easy-to-use A/B testing tools that you can do automatically.

You can see below that subject lines are the most frequently A/B tested items. However, other factors such as send time, images and layout are worth testing.


Image Source : litmus

Ask for feedback and use it

Your audience is the best source of information on how your email opens are performing. You can get great feedback from your audience about your email open rates, whether they are good or not.

There are several ways you can go about it. Send an email with feedback and a dedicated subject. You can also include a question at the end of each message. It could be something as simple as “Did this email gefallen?”

Direct feedback can help you identify what is working and which things are not (such as certain subject lines or topics).

Make amazing content

It’s clear that great content is key to building a loyal audience over time. An audience that opens your emails.

Email is a great way to share blog content and other important information with your audience. It also offers a great opportunity for nurturing leads. You can be sure that people will pay more attention when you create valuable content for customers that solves their problems.

Engaging content can increase your email open rates.

Content creation and email marketing are the two most time-consuming priorities of digital marketers today. But they are also the most important. Marketing Insider Group’s team of SEO specialists and writers can provide optimized content ready to publish every week for one year, or more, so you can concentrate on your audience.

To learn more, check out our SEO Blog Writing Service.

Marketing Insider Group published 9 ways to increase your email open rates.

————————————————————————————————————————————–

By: Erin McShea
Title: 9 Ways to Boost Your Email Open Rates
Sourced From: marketinginsidergroup.com/content-marketing/improve-email-open-rates/
Published Date: Fri, 20 May 2022 12:00:00 +0000

Filed Under: news

Ubersuggest: The Best Agencies Use Ubersuggest for Better SEO Reports

By Peter

Your digital marketing agency will only be as effective as the tools it has.

You can’t give the best recommendations for improving their websites if you make poor client SEO reports.

Ubersuggest is here to help.

Ubersuggest is a website analysis and SEO tool that offers the best suite of reports. These reports can be used to help clients or make optimizations.

This post will explore the reasons agencies love Ubersuggest, and provide an in-depth review of its reports and tools.


Why Agencies Love Ubersuggest for Client SEO Reporting

Ubersuggest offers paid and free SEO and website auditing tools to both individuals and agencies. It has gained popularity in recent years. boasts over 50,000 users.

Ubersuggest, a digital marketing agency tool that allows clients to evaluate their websites, is a valuable one. You can access a variety of reports and tools, including keyword research, analysis, technical SEO and site speed.

The variety of reports make it an excellent tool for agencies to evaluate a client’s website. Don’t be deceived by the number of reports. These reports offer a lot of depth, which allows agencies to dig deeper into the data to provide valuable insights for their clients.


8 Ways Agencies Use Ubersuggest

Although we can talk about Ubersuggest’s many reports and tools, it is more helpful to understand agency use. Here are eight ways that agencies can use Ubersuggest to market to their clients.


1. They create multiple projects per account

Agent analysts have to manage multiple client SEO projects simultaneously. Ubersuggest allows your agency to create one project per client for each account. This allows you to manage up 15 clients from one account.

It is easy to create a new project:

  1. Click on “New Project” at the top of the Dashboard section.
  2. Enter domain name and website name.
  3. For tracking purposes, select the language/country.
  4. You can add keywords to rank tracking by either manually entering them, copying/pasting or uploading a CSV.
  5. You can either type in the top competitors of your client or select from the pre-populated list.
  6. You can choose your tracking preferences and how much assistance you would like from Ubersuggest’s specialists.

You’re all done!

You can toggle between multiple clients SEO projects once you have created them.


2. Conduct technical audits

Did you know Only 15% of websites are able to maintain acceptable page speeds?

An easy way to identify low-hanging fruits for your client is to conduct a technical SEO audit. Every audit will identify various technical SEO elements such as duplicate headers and title tags, SSL certificate errors and a lack of meta description.

Ubersuggest is fast enough to run a SEO audit in just three minutes. Here’s how.

Visit our SEO site auditor or click on “Site Audit” to the left of the Ubersuggest Tool.


Enter the URL you wish to audit and click “Domain” to perform a site audit. Or, “URL” to perform a page-level audit.

Click “Search.”

The audit is divided into three sections.

  • Overview
  • Site Health
  • Site Speed

The overview section will include information about on-site SEO elements and search traffic.

Site Health is an actionable section that provides a breakdown of your domain page by page. This section will show you the issues and errors that are present on your client’s website, so that you can take immediate action.


This section provides key takeaways that you can give to your clients so they can get value right away. This will help improve their website and increase their trust in you.

The Site Speed section is easy to understand. This section provides information about the loading times for desktop and mobile as well as an explanation of how long it took to load each page element.


An excellent tool to give you and your client actionable information that can improve their site’s performance is the technical audit.

This resource has proven to be invaluable for both agencies and clients.


3. Complete Keyword Research

Ubersuggest is a tool that allows you to target the right keywords to your client’s SEO.

We don’t think so. We don’t believe you?

Marketing agencies know the importance of targeted keywords that have been well researched. Keyword research is often not a priority for clients. Your clients might be using a few keywords that aren’t optimized or suitable for targeting.

What can you do to help? Ubersuggest makes it easy to become an expert on your client’s SEO needs. Simply ask your client to provide a list of keywords they are using and then plug them into the Keyword Ideas report.


Ubersuggest’s client SEO report provides a wide range of keyword optimization options, including new keyword ideas and related keywords. It also addresses questions that your client should answer when writing blog posts. This report will allow you to identify high-traffic keywords that are low-competition and help your client target them.

However, the initial keyword audit is not all.

Sign up to receive notifications about keywords so you know when they are most popular and when it is best to target them in both organic and paid campaigns.


4. Competitive Analysis

In the United States, e-commerce sales grew by 14.2 percent between 2021 and 2023. How can you ensure you are capturing your share of the growth without analyzing the competition?

It is crucial that your client conducts a competitive SEO analysis.

Your client will gain a greater understanding of their competitors if they know more about them. Your clients can then begin to create their niche by using this information.

You need to know where to start. Ubersuggest’s similar websites report.

The Similar Websites report will reveal which keywords your competitors rank for. The report will provide you with a list of keywords your client shares, along with keyword gaps, estimated traffic and backlinks to competitors.

This information will allow you to create a complete one-on-one comparison between your client and their top competitors.

  • What are their weaknesses?
  • Where are they the best?
  • What are the steps they can take to improve their rankings, traffic, conversions, and other factors?


5. Tracking rank

Your client’s website must rank on Google’s Search Engine Results Page (SERPs) if you want it to be found.

Why?

Only 0.78% of Google searchers click results from the 2nd Page. The CTR is worse as you dig deeper.

You need rank tracking to improve the SEO of your clients.

Rank tracking allows you to monitor your client’s website rankings and track their progress so that you can react. It’s important to track site performance and rank once your client has made changes to their website.

Ubersuggest’s Rank Tracking Report will give an overview of performance changes including:

  1. The number of keywords that have seen a rise in their rankings over time.
  2. The number of keywords has decreased.
  3. The total number changed.
  4. The average position is shown in a graph.
  5. Current search results rankings for your keywords.
  6. Detail information about each client’s tracked keywords

You can have the report emailed to your client each week for optimal performance tracking.

Select the client dashboard, then click “Rank Tracking” on the left-side menu. The ranking can be tracked based on specific dates, regions, or selected keywords.


This report has the best advantage: you can monitor site performance and keyword-level performance to identify SEO draggers and drivers for your client.


6. Link Building

Backlinko has found that the #1 Google search result has an average of 3.8% more backlinks than those in positions 2 through 10.

Simply put, high-quality backlinks will increase the rank of your site over similar websites that have fewer.

Link building is not about quantity anymore, but quality. This is why it is an integral part of client SEO reports.

Your site’s domain authority will determine how high your SERP rankings. A solid link building strategy is crucial to your success.

How can you start to help your clients? Ubersuggest’s Backlinks Opportunities Report:


This report will provide you with an overview of which websites are linking to competitors’ websites.

This information will allow you to gain a better understanding of what high-quality websites are looking for in terms of content. This strategy may not work if your client isn’t able to provide the content.

You can run the Backlinks Overview Report while your client is building their backlink profile. This report will display the following:

  • your clients’ domain authority
  • How many domains link back to them?
  • Number of backlinks to the website of your client
  • Over time, backlinks and domains change
  • New and lost domains, and more

Both Ubersuggest reports and marketing agencies are important for clients who rely heavily upon them for backlink support and opportunities.


7. They use the Chrome Extension

The Ubersuggest Chrome extension is used by over 300,000 people.

Regardless of how busy agencies may be, they are more likely to use the most convenient tools. Ubersuggest is a favorite tool for agencies to use when creating SEO reports for clients, especially with the Chrome Extension.

Ubersuggest Chrome Extension allows you to make the most out of your research time.

This is because you can search live on Google, YouTube and Amazon to find key information, such as:

  • Paid and organic analytics
  • Mobile and desktop search numbers
  • Similar keywords

You can perform an SEO analysis on your client’s website, as well as their competitors, in real-time. These reports can be used to supplement Ubersuggest reports to give clients even more insight.


8. They use the Google Analytics Integration

85.9% of websites with traffic analysis tools are using Google Analytics. Ubersuggest was designed to seamlessly integrate with this analysis tool.

Google Analytics is a valuable tool for all types of client websites. Ubersuggest allows you to connect Google Analytics accounts of your clients to their ongoing SEO reports.

You can also view:

  • Organic visitors
  • Historical traffic data
  • Data for desktop and mobile browsers

You can also see data for the week, month, and day so that you can tailor it to your analysis requirements at any moment.

It is simple to integrate Google Analytics:

  1. Click “Connect with Google” from your client’s dashboard.
  2. Choose the account that you wish to sign in with or click “Use another Account” if it isn’t.
  3. Click “Connect” to select the property.

You will find additional modules that are based on the property’s Google Analytics data.


How Agencies Use Ubersuggest to Answer Frequently Asked Questions

Ubersuggest where does it get its data?

Ubersuggest draws its data from many sources, including the Google Ads API as well as Google Suggest. Integration with Google Analytics provides additional data sources for analysis. It is a powerful tool to conduct client SEO reports.

What’s Ubersuggest’s main purpose?

Ubersuggest is an SEO tool that allows brands and agencies to reverse engineer SEO techniques from their competitors. The suite of reporting tools allows you to see the results of your competitors and make informed decisions based on that data.

Ubersuggest is free.

Ubersuggest offers a free version that allows users to do three searches per day for keyword analysis and competitor analysis. It also lets them perform site performance and site performance. The paid version is required for agencies that manage multiple clients’ SEO projects.

Ubersuggest: Is it software?

Ubersuggest, a web-based search engine optimization tool, is available. It can be accessed from any computer that has internet access and your login details.


Conclusion: How Agencies Use Ubsuggest To Report Client SEO Results

Ubersuggest allows you to provide a top-of-the-line client SEO report with an intuitive interface.

Ubersuggest is an agency that allows you to manage multiple websites for clients in just a few clicks.

The best part is that you can track how your recommendations affect the websites of your clients in real time.

Although SEO changes made by clients can have a significant impact on rankings, it is possible to monitor many other metrics, such as traffic, backlinks and site speed.


Which one of the reports above are you most excited about?

————————————————————————————————————————————–

By: Neil Patel
Title: How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients
Sourced From: neilpatel.com/blog/how-the-best-agencies-use-ubersuggest-to-deliver-better-seo-reports-to-their-clients/
Published Date: Tue, 17 May 2022 15:18:50 +0000

Did you miss our previous article…
https://internetlib.org/?p=4396

Filed Under: news

How to make a website in just 6 steps

By Peter

Disclosure: We may earn a commission if you click on any of our links.

It’s much easier to create a website over the years. It’s easier, cheaper, and faster than ever.

What do you actually need to create a website?

You will need a stable internet connection, and a good hour or so of your time.

Don’t worry if you don’t have any previous web development experience.

This step-by-step guide will show you how to create a website from scratch in one hour. Follow my tips to avoid making the same mistakes that I did when I started from scratch.


Your 2-Minute Cheat Sheet

This is your quick-start guide for creating a website. This section will not cover all the details, but the most important steps. Each step is further explained below.

Choose the right web host. Bluehost is our favorite web host because of its speed, reliability, ease of setup, and ease. Bluehost is affordable at just a few dollars per month and has everything you need for your first website to look professional.


You will need a domain name to represent the purpose of your website. A domain name ending in.com is the best, as it will help you earn brownie points from visitors.

Bluehost is my favorite domain registrar because they offer a free domain for the first year. This saves you money and avoids the hassle of going through a domain registrar.

After you have registered your domain, you can choose a content management system (CMS). There are many options, including Drupal, Joomla and Joomla.

WordPress is my favorite and I use it for all of my sites. Bluehost offers WordPress as a one click install.

Now you have a working website. Congrats!

You are not done.

Market your business next. You must create a logo, write copy for your website, plan your marketing strategy and install Google Analytics.

The exciting stuff you might already know.

Let’s now discuss the steps involved in building a website. Continue reading, or skip to the steps you need assistance with:

  1. Choose web hosting
  2. Choose a unique and relevant domain name
  3. Choose a good website building platform or CMS
  4. Create a website that looks amazing
  5. Use a child theme to protect your website
  6. Create a website and add relevant content


Step 1: Select Web Hosting

Do you recall the large, categorized bookshelves in your school library?

A web hosting company is exactly like a bookshelf. The internet is the library.

Hosting service providers or web hosting companies store your website on a server. This makes everything on your site visible to the internet and your visitors.

These companies offer monthly and annual plans for shared servers, dedicated servers or virtual private servers. This allows you to select a plan that meets your security and support needs.

You can choose the basic plan if your website does not collect or store financial or personal data. You don’t need to spend a lot.

How do you choose the right web hosting company for you?


Site Speed

You need a reliable and fast web host if you want to make money with your website.

Sites that are fast have many advantages. They rank higher, aid with SEO, maximize conversions, and are more visible.

Bluehost is a great choice, and it makes loading times very short.

However, we advise you to stay away from shared hosting and other low-quality services.

You will share your web server with thousands other websites through shared hosting. Hosting speed will slow down, plus you might end up sharing your server with spammy websites, which could lead to you being the brunt Google.

If you don’t want to pay too much for hosting services, this rule is clear: You get what your pay for.

You’d be paying $5 per month for security, speed and uptime, especially when you consider plans that cost more than $120 per monthly.

I don’t recommend that you buy the most expensive plan. Just avoid the least expensive hosting.


Uptime Dependability

Your web hosting service must always work properly. Your website will not be accessible to anyone else.

Hosting providers that are reliable will offer you an uptime guarantee. This could be something like “We offer a 100 percent network uptime guarantee” or other similar claims.

If a hosting company claims 99.9% uptime, then your site could be down for up to 3.5 days per year. Providers that offer 99.99% and 99.999% uptime will only have one hour and five minute downtime, respectively.


You should look for an insurance provider that guarantees your coverage. Hosting credits can be used to compensate you if your website is down.


Customer Support

When technical problems arise, you will need fast and efficient support. There are many support options available, including email, chat, and telephone. Email is, however, the worst. Support via phone or chat is much more effective.

Look for a provider that provides 24/7 support. If something goes wrong, this will allow you to quickly get your business back online.


To get an idea about the support you will receive, make sure to review your service level agreement. You can also look at the company website to get a sense of their support team.

A host should offer a free trial period. This will give you an idea of what you can expect from the service. Even if they don’t provide any assistance, it is worth contacting them a few times in the first 30 days. You will be amazed at how fast they respond to you.

Your new host will not improve the quality of your service if they are slow to respond. This is why the free trial is so important. Bluehost allows you to cancel your account for no cost within the first month. DreamHost offers a money-back guarantee of 97 days.


Scalability

Two reasons are why scaling is important. A hosting provider should be able to grow with you and allow you to upgrade as needed. Your website should be capable of handling large spikes in visitors.

To find out if your web host is flexible, consider the following questions:

  1. If your visitor count reaches a certain level, will the web host upgrade to an intermediate VPS?
  2. This upgrade is so simple!
  3. Is the web host able to handle seasonal fluctuations in web traffic?

It is important to find a solution that addresses all three of these points.

To learn more about the experiences of other web hosting providers, visit forums. Compare prices and services to find the best plan for you based on your budget and needs.

Once you have a web hosting provider, you can proceed to Step 2.


Step 2: Choose a unique and relevant domain name

Do not go searching for the perfect domain name. There isn’t one. While some names are better than others, they only make up a small portion of your business. Your website’s content is still the most important.

Your website’s URL on the Internet is called a domain name. My domain name is NeilPatel.com and it represents my personal brand. You can make yours whatever you like, as long as it is related to your business or topics you are passionate about.

There are so many options!

Here are some guidelines to help you choose the best domain name.

  • It’s important to keep it relevant
  • Keep it short and memorable
  • Avoid numbers
  • Select a.com or.org domain.
  • Make sure that your domain name is available

These methods can also be used to find the perfect name:


Method 1- Brute Force Method

Many people have the ability to think up the perfect domain name on their own. You will need to register the domain with a domain name registrar in order to purchase the domain and search for the availability of the potential domain name.


Bluehost is a great place for starting, because it offers a free domain for a year with their hosting plans. You can also search availability.

I’ll also advise you to avoid going for domain names that have hyphens (like neil-patel-marketing.com) even when you get it at a dirt-cheap price. It can be confusing.


Method 2: Use a Tool

Some people aren’t very creative and that’s okay.

Name generators are a great option if you’re having trouble coming up with a domain. Enter a few keywords and the generator will search for domain names that combine them.

Bluehost allows you to check the availability of domain names in addition to its speed and reliability. Click the sign up page, enter your domain name into the box and voila! You will now have a domain name.


Keep in mind that your preferred domain may not be available. If this happens, you can mix words up, use a thesaurus or add a verb.

Once you have chosen your domain name, the next step is to find a website-building platform.


Step 3: Choose a good website building platform or CMS

You will be overwhelmed by the sheer number of choices available if you do a quick Google search for website builders or CMS.

CMS stands for Content Management System. This allows you to modify your website from within the domain. It will save you tons of time and make things much easier. Ready-to-use templates make it easy to customize layouts, settings and content.

These are some options:

  • WordPress. WordPress ranks number one in terms of CMSs. It is popular and easy to use. The platform boasts over 58,000 plugins, which allow you to do just about anything on your website.

WordPress.org and WordPress.com are not the same thing. The former allows you to create blogs for free, while the latter lets you download the WordPress software to install it on your website.

  • Wix. WIX is another website builder. This is a great choice if you only need one page, such as a portfolio site, restaurants, local businesses or freelancers. You can rest assured with their reliability (99.99% uptime) as well as security features (such 24/7 managed monitoring, optimization, and optimization).

Wix might not have the features you need to create large sites.

  • Drupal. WordPress is the most advanced web-building solution. This is why it requires a steeper learning curve. It’s worth the effort when you consider how customizable it is.

Although I wouldn’t recommend Drupal to beginners, it is the best choice if you are looking for advanced customization. To learn more about the platform, you can hire an expert.

Now you can get your website online. Now all that’s left is to make it look amazing.


Step 4: Make Your Website Look Amazing

A theme is a must for any web designer. There are two types of themes: free or paid. The latter looks more professional and allows you to customize your site more easily. These themes are also affordable and can be purchased for as low as $100.

WordPress and Wix offer great free themes. However, StudioPress offers a premium version that allows you to test out more features.


These themes are built using the same CMS, but can be customized to give your website a unique look or allow it to work differently. A website for an artist should look different to a SaaS site or a restaurant.

Your visitors will judge your website in just a few seconds based on its visual representation. Your visitors will leave your website if it looks untrustworthy, outdated, or doesn’t meet their expectations.

It is very easy to choose a theme.

Before you make a decision, I suggest reading the reviews and not prioritizing functionality over visual appeal.

You want your website to look great with fancy fonts and colors. But that shouldn’t come at the expense of its functionality.

You can also change the theme at any time. It is important to not change the theme too often as it can harm SEO and branding.


Step #5 – Protect your website by using a child theme

A child theme is the best way to protect your website. A child theme is a stylesheet that is stored separately from all other files in your theme’s folders on the webserver. It will make it difficult for your site to break and protects you from having to redo any changes when you update a theme.

Remember that website builders may use different names to create a child theme.

A “child theme” is a WordPress theme that you can create in Drupal. Some websites do not allow you to create child themes, but you can still make a backup theme like in Joomla.


Step #6 – Configure Your Website, Add Relevant Content

This is the end of the technical portion and you can now focus on the more exciting things.

To make it easy for your visitors to find your website and to give them quick access to the different sections of your site, you should start by creating navigation. You can choose a few colors to represent your website without being too extravagant.

For example, I chose white and orange.


To make your website more appealing and clear, organize, separate and highlight the most important parts. To make your website run smoothly, you can install plugins.

Here’s a quick list of items you should do to market your business, especially if it is going to make money through the website.

  • Get a logo. This logo will be used to represent your brand.
  • Your website copy should include the About Me page and any other pages.
  • To keep track of visitors to your site, install Google Analytics code.
  • To find out what your visitors like and dislike, you can start planning your marketing strategy.

The last tip is that you need to be familiar with online marketing, content marketing and link building in order to increase visibility, generate leads and reach your business goals.


Conclusion

Although there are many challenges to creating a website, you will get better and more comfortable.

We’ve covered everything you need to know about building your website. If you have any questions, Google or YouTube can help you.

You can find tutorials for just about everything on the internet, so trust me.

The rest of the process involves choosing a web host, a CMS, designing your site, and marketing. If you have patience and perseverance, you can expect to see real success.

————————————————————————————————————————————–

By: Neil Patel
Title: How to Make a Website in 6 Easy Steps
Sourced From: neilpatel.com/blog/make-a-website/
Published Date: Tue, 17 May 2022 22:00:00 +0000

Filed Under: news

How to transform your blog into an automated lead generator

By Peter

You’ve set up your blog and are now producing content like it’s your job. It’s now time to optimize your blog for lead-generation.

The first step in creating great content is to create it. You’re putting a great blog post on a poor website, and you’re ruining the purpose of that great content.

Another daunting task is to make sure you don’t get in your face. How can you optimize a website for lead generation? This is the right place for you. These are 10 tips that will make your blog a lead-generating machine.



Quick Takeaways


  • Before you can optimize, it is important to understand why blogs are a great way to generate leads.

  • Content you create is a key factor in lead generation. This includes presenting yourself in a way that makes you a thought leader and providing exclusive content to increase your chances of getting more leads.

  • Your blog’s layout can make or break your lead generation efforts. There are many aspects that you can optimize, including banner ads, sidebar real estate, and social media sharing.

How blogging can help you generate leads

1. Establish your position as a thought leader and build trust

Thought leadership is a type content marketing that taps into the talent, experience and passion within your business to answer the most pressing questions of your target audience about a topic.

You can demonstrate your industry expertise by producing insightful content on an ongoing basis. Your position as a thought-leader will be established quickly by providing valuable content that is not available to others.

Your brand will become a trusted resource by educating your readers about the industry that you work in. If you do this regularly, your brand will be recognized as a trustworthy voice that is worthy of their attention and patronage.

Trust takes time. It takes time to build trust with a prospect. It is important to show that you are not just a fly-by night operation. Be consistent and reliable.

Quality content published in a consistent fashion shows that your service or product is a long-term investment and not just for a quick profit.

2. Optimize Your SEO

Blogs increase your digital presence and make you more visible to search engines like Google.

Blogs can increase inbound links up to 97% which will improve your search ranking. These factors can be used to attract more search traffic and increase your blog readership.


Image Source: HubSpot

3. Build domain authority

Your content will rank higher on search engine result pages (SERPs) if you have domain authority. Blogging is an asset that builds domain authority. Your blogging doesn’t stop just because your budget is smaller. Paid assets, on the other side, are a different story.

4. Engage Your Audience

High quality content will attract the right audience. This content draws them in, grabs their attention and increases your chances to convert them into loyal customers.

You can use your blog to answer questions. To maximize your results, however, you need to ensure that you are doing this consistently. It is important to prioritize the content you create. You will not be heard if you are too sales-y.

5. Better Lead Quality

Offering a reward for their contact information in return for your attention is a great way of generating qualified leads.

Blogs can be used to attract visitors. In exchange for something of their value, they may give their email address, postal code, or other details.

Qualitative leads have a higher likelihood of achieving a longer customer life expectancy than cold leads. Their contact information can be used for advertising and target marketing purposes.

10 Tips to Optimize Your Blog For Lead Generation

How can you make your blog a lead-generating machine? These are some ideas that you might consider:

1. Offer exclusive “Gated” Content

Do you remember how we presented ourselves earlier as thought leaders? That is again where it comes in.

Loyal followers will get a little more content than casual readers. To maximize the benefits of both the paid content and the free content already posted to the blog, you should do this in addition. We use AdRotate, a WordPress plugin that allows us to insert banner ads in our content without being too invasive.


Image Source: Orbit Media Studios

People will be more inclined to subscribe to gated content if you establish yourself as a thought leader by consistent blogging.

Make an ebook detailing your process. Your public post should be shared with your audience. Encourage them to download the ebook. Hosting webinars can provide clients with detailed feedback, customized for them if they provide their contact information.

It is important to collect contact information from potential customers. Once you have this information, you can start nurturing the top of your funnel leads.

2. Your blog should be integrated into your main website

Although you might feel tempted to create a separate blog, you will miss many opportunities to generate leads.

Your blog will not benefit from the search engine ranking boosts you get from linking to your blog. The blog must reflect your brand identity.

Visitors might first come across your brand via a blog post. They might not even land at your homepage. You want to give them seamless customer experiences, regardless of whether they are on your blog or your main website.

3. Use marketing tools like the Slide-in CTA and the Hello Bar

Slide-in calls to action (CTAs) are a handy tool that you can use to help blog readers who have scrolled all the way down to the bottom of your article. This is a sign that your prospect is interested in your content. The Slide-in CTA is a great tool to help you get your prospect interested in your content.

The box in the lower right-hand corner contains an irresistible offer that your prospect won’t resist. The CTA can be in the form a whitepaper, detailed information about the post or any other valuable content. In exchange for contact information, it could also come in the shape of a whitepaper. This CTA is usually less irritating than pop-ups.

A Hello Bar is a bar at the top of a website. It typically spans the entire page. Because it’s located at the top of a website, visitors are likely to see it first when they open the page, it’s easy to miss. Many Hello Bars include a call-to-action to drive traffic to squeeze pages or landing pages.

If readers don’t click right away, but continue to read the post, they will notice that the “Hello Bar”, which follows them while scrolling through the content, is not a distraction. It is a powerful tool that can drive targeted traffic to your site and build your email lists in a short time.

4. As often as possible, link to other useful internal resources

Write a blog post that is related to other posts and content. These words should be linked throughout the post (e.g. Link these words (i.e. Database Marketing) to other resources in your site.

Keywords can be linked with landing pages and other pages. This can lead to deals or offers that may interest your prospects. You could offer a webinar, course registration, a free trial or an ebook on a specific topic. There are many options!

5. Maximize the Real estate around a blog post

Your website has prime real estate: the “leaderboard” at top of your blog, the sidebars to either side of each post and the space at end of articles are all prime real estate. These spots are prime real estate and should not be wasted by not placing CTAs, banners or buttons in full display.


Image Source: Marketing Insider Group

A footer after a blog post can be used to add a supplementary offer, or other exciting content. This space can be used to link directly to landing pages that encourage email subscriptions or CTAs that need to register.

Every blog comes with a sign-up for our newsletter, as well as the top blogs of all times and additional content that is related to the blog you are currently reading. You will see a button in the right column to download The Ultimate Guide to Content Marketing as you scroll.

6. Include Irresistible Perks

Offer them something they won’t resist. Consider offering discounts or free shipping to customers who sign up for your newsletter if you are selling tangible products. This increases your chances of getting new customers and subscribers. This is the one I shop at every online store. ?

Sometimes, a physical catalog can be used to collect email addresses. IKEA creates leads by offering prospects the choice to either download an online catalog, or have a printed copy sent to their address. Fill out the form with your physical or email address.

You can also use this button to stay in touch with prospects. It adds them to your email address for updates and other perks.

7. Add Subscription Services

Your visitors will appreciate the convenience of signing up for a subscription service to receive blog updates via email and RSS feeds. Subscribers are notified whenever you publish a blog article.

Many blogging platforms offer subscription plug-ins. Other email marketing services may integrate a plug in that allows you build your subscriber list. This can also be offered by other providers like FeedBlitz and Mailchimp.

You can make your subscriptions even more profitable by creating a lead nurturing series for new subscribers.

8. It’s easy to share your content on social media

This can be done by placing social media icons within and around your blog posts. This encourages people to share your content on Facebook and Twitter, Instagram, LinkedIn, or other sites. This will help your audience expand their online network.

Social sharing is a great way to increase traffic to your website.

9. Utilize Guest Posting

It’s great that you already have great content. Why not make it available on other sites? Guest posting is a great way to increase your authority and reach broader audiences than your own website. Partnering with blogs will allow each blog to benefit from the rankings of others. If you want to increase your small business owner leads but aren’t an authority in the industry, you can partner with other blogs. You can reach a new audience by guest posting on other blogs.

10. Follow an Editorial Calendar

Consistency is key to lead generation via blogging.

A schedule must be followed for publishing regular content and creating new posts based on the editorial calendar. This can be done manually, using automated platforms, or by working with an agency that maps topics and publishing schedules on either a daily, weekly or monthly basis.

You can avoid burnout by creating a sustainable plan that delegates certain tasks to freelancers or other content creators in your team. This could mean that you outsource your content creation plan completely.

Blog Your Secret Weapon

Bloggers would have a lot more ease if engaging content could be summarized in a simple algorithm that can be fed into a machine and used to create posts with a click of a button.

It is best to develop a strategy to produce quality content on a regular schedule.

Remember that blogging is only a means to an ultimate goal. The end in this instance is lead generation and a healthy bottom line. You also have the opportunity to build relationships with customers that no other software or apps can match. It’s important that you are involved in order for it to be successful.

Blogs can be a key part of your business, and help you generate leads. Your perseverance and persistence will pay off over the long-term if you follow best practices.

Are you feeling overwhelmed after reading this article? Your best option is outsourcing your blogging strategy. You’ve found the right website. To learn more, check out our SEO Blog Writing Services.

Marketing Insider Group’s post How to Turn Your Blog Into a Lead Generating Machine originally appeared on Marketing Insider Group.

————————————————————————————————————————————–

By: Giana Reno
Title: How to Turn Your Blog into a Lead Generating Machine
Sourced From: marketinginsidergroup.com/content-marketing/how-to-turn-blog-into-lead-generating-machine/
Published Date: Wed, 18 May 2022 14:00:00 +0000

Filed Under: news

WordPress vs. Wix

By Peter

Disclosure: We may earn a commission if you click on any of our links.

WordPress is superior to Wix in that it allows users to build sophisticated websites and personalize them to their liking.

Wix is not as flexible as WordPress in terms of design, but it will be much easier to use for beginners from day one.

WordPress and Wix serve different users. The final decision comes down to your experience level and the purpose of launching a site.

WordPress or Wix? Which one is better?

WordPress is the best content management system for people who value flexibility and versatility. Although it doesn’t have a lot of functionality, you can customize it with thousands of plugins and themes. WordPress’ flexible, powerful platform makes it easy to get your website off the ground.

Wix is ideal for beginners who are looking to create a simple website without any advanced features. Wix is an easy-to-use tool that allows you to create a website in minutes. Wix will help you create your website.

A Review of the Best Website Builders

Website builders give you the tools to create simple or complex websites quickly and easily without having to code a line of code. It can be difficult to choose the right website builder for you if your search is not well-defined.

My years of experience have taught me the important differences you should look out for when searching for a website builder. This in-depth comparison of the top four website builders will help you narrow down the right platform to set up your website for success in the future. Both WordPress and Wix made the top four.

WordPress wins

Full ownership WordPress is open-source software. This means that no one can hold you back. It’s easy to transfer files from one host into another. All your files are yours and you can transfer them to any WordPress hosting provider.

The built-in WordPress Import/Export tools make site transfers easy. These features are not available in Wix. Wix sites are exclusively hosted on Wix’s servers. Transferring your website files to a self hosted WordPress is a complicated and cumbersome task.

Unlimited design options WordPress is generous with the ability to create websites. For starters, there are no charges for themes. However, if you need more functionality, there are over 5,000 premium themes available that range from $25 to $299.

A developer can also be hired to design a unique theme for your site. You can switch between themes easily, unlike Wix which doesn’t allow you to once your website goes live.

There are no WordPress-sponsored ads. WordPress is completely free. However, you will need to buy a domain and a hosting plan to make it work. Here’s a step-by-step guide to getting them. Once your website is live, you can monetize it in any way you like. Wix websites can be used for free. However, most basic plans come with unwanted ads that you cannot control. These ads are removed by Wix when you upgrade to a premium plan.

Unmatched customizability WordPress is an open-source software that offers tremendous flexibility straight out of the box. WordPress allows you to modify the underlying code to make your website look exactly how you want it to be. WordPress allows beginners to customize their sites in any way they like.

WordPress lets you modify your website in ways that Wix cannot.

Even if Wix is your favorite drag-and-drop site builder, WordPress offers more with third-party plugins such as Elementor and Divi.


Huge variety of plugins WordPress is the best website builder, beating Wix in terms of having the most plugins. There are many plugins that can help you add tables, collect emails from visitors, or create landing pages. You have access to over 55,000 premium and free plugins, making it easy to enhance your website without having to modify any code.

A robust blogging platform. Even though WordPress has become a content management system, it doesn’t forget its roots. WordPress is still the best platform for blog-related tasks. You’ll find advanced features only in WordPress. It has the same blogging capabilities as Wix.

You can also manage the comments of your readers without having to use additional plugins. You can also control the visibility of pages and posts by setting them to private, public or password-protected.

Although the editor is not perfect, the new Gutenberg editor offers a great way to add, drag, and drop different elements without having to scroll up or down.


Higher search visibility WordPress gives you greater control so that your website ranks higher in search engine results. Slow website? Speed-boosting strategies can help improve the performance of your website.

Yoast is the most widely used SEO plugin in the world. WordPress users can also download it. This plugin helps more than five million websites to improve their article’s visibility in search results. It also inserts internal links and redirects old pages to new pages, which all help increase their rankings.

Ahrefs is a top-of-the-line SEO tool. It has analyzed 6.4 millions websites and found that WordPress sites have more domain authority, backlinks and traffic than Wix sites.


Ecommerce functionality: WordPress does not have ecommerce capabilities built in, but it is easy to integrate with WooCommerce.

This plugin is used by more than 40% of ecommerce websites. It can be used to display products, fulfill orders and receive payments in multiple currencies. You can also automatically calculate tax by region.

You can install additional WooCommerce plugins to enhance its functionality. You can connect your store with a print-on demand service to process your orders.

HubSpot for Ecommerce is a free plugin that allows you to track visitors and guide them through your sales funnel.

WordPress is at Risk

There is no phone support. WordPress relies on the global volunteer community. If you have technical difficulties, there is no hotline to call.

WordPress powers over 39% worldwide websites. This means that no matter what issue you are having, you can find a solution in support forums, Slack channels or YouTube. It can be frustrating to have to search for solutions.

There are different costs for creating and maintaining websites WordPress is available free of charge. It can’t be used on its own so you will need to purchase a domain and a hosting plan before creating a website.

A custom domain starts at $10 per annum, while hosting plans start at $2.95 per month. Hosting plans that are more expensive if your website receives a lot of traffic will be more costly to avoid downtime due to each spike in traffic.

Premium themes and plugins that enhance your site’s functionality are additional expenses. You could spend $200-$1000 every year.

A steep learning curve WordPress isn’t the easiest to use and can take time to get used to. You don’t get a walkthrough.

WordPress’ Gutenberg editor isn’t as intuitive as Wix’s drag-and drop editor. It lacks the what-you-see-is-what-you-get (WYSWYG) framework, so you need to preview the page you’re working on to see what it will look like once published.

DIY Security and Maintenance Website upkeep is not a one-man job for WordPress users. WordPress releases updates once in a while. It is your responsibility to make sure you are using the most recent version.

To fix bugs and prevent site performance from being affected, you will need to manually update plugins and themes.

Plugins make it easy to manage backups and security. You can either outsource these tasks to a WordPress maintenance company or hire a managed WordPress host that will take care of everything.

Wix wins

There is no upfront cost. Anyone can register to create a Wix site for free. You can upgrade to one or both of the Wix website plans.

Wix is more affordable than WordPress, which comes with additional fees but is 100% free.

The pricing page will provide all details so you don’t need to guess. The Combo Plan is $14 per month, and includes everything you need to get going. The Combo Plan includes a domain name free of charge for the first year. If you use WordPress, you will need to purchase it separately.

Wix apps are available for free and premium, with prices starting at $3 to $20.


Easy registration: While the software is free, you will need to register a domain and sign up for a hosting service in order to create a WordPress website. Wix registration is as simple as signing up with your Facebook or Google account. You can then start building your website immediately, either using the editor or an AI tool.


Easy drag-and-drop editor Wix offers little or no flexibility, allowing users to quickly create websites. Wix’s drag and drop interface makes it easy to customize your website templates.

Unlike WordPress’s Gutenberg editor, Wix’s operates on a what-you-see-is-what-you-get (WYSWYG) paradigm, so everything you see is exactly what will appear once the site goes live.


Wix’s Artificial Design Intelligence tool (ADI) can create a website for you based on the answers to a series questions if you are short on time.

Wix has the largest selection of pre-made templates. There are over 500 templates available, so it is easy to find the one that aligns best with your brand.

Every template comes with many built-in elements you can drag and move around. You can also change the background image to a video, choose a different color palette and change the font.


Handpicked third-party and in-house apps Wix has over 250 apps that can be used to enhance the functionality of a website. Although WordPress plugins are more popular than Wix’s, you will need to sort through many clunky ones in order to find what you need.

Wix is a site that values quality over quantity. Wix has pre-approved all apps in its Wix App Marketplace, so there won’t be any need to go through vetting. All apps are compatible with Wix so you don’t have to worry about compatibility issues.

Multiple customer support channels Unlike WordPress, which focuses mainly on its support forums , Wix takes a more personal approach when it comes to customer service.

Wix users can request a callback via the website to speak with a representative of their company. They won’t waste their time trying to fix the problem themselves, but a real person will.

Wix users have two options: email support or searching Wix’s online help centre to locate relevant articles and videos.

Simple WordPress-to-Wix migration. If you have jumped on the WordPress bandwagon and found that WordPress is not as simple as you want it to be, Wix has a solution. Simply enter your WordPress blog URL into Wix’s blog importer and in just a few clicks, your WordPress blog can be transformed into a Wix one.

This import tool allows you to select only blogs to be moved to Wix, without having to build anything new.

Maintenance and security handled by Wix: Wix’s technical team takes care of all security and maintenance. You won’t need to do anything except create backups and update apps.

The in-house technical team implements and deploys all updates. You won’t notice that there is an update happening. WordPress, however, doesn’t manage any of these issues out of the box. You’re effectively on your own.

Wix sites also pass the highest industry security compliance levels, including PCI DSS (ecommerce payments), SOC Type 2, ISO 27001 and 27701, 27018 and 27017.

Site data backups and managed infrastructure: Wix offers even more useful features to ensure reliability so you don’t have the burden of managing it all yourself. Wix’s data center infrastructure is strong enough to ensure that your site is always accessible, even during routine maintenance. Autoscaling makes it possible to manage traffic spikes seamlessly.

Your site data is kept current and backed-up with redundant copies across all Wix data centers. It’s never a problem to check if your site has been made available to visitors, or if it can be restored in the event of a catastrophic failure.

Wix Losses

Pricing page lacks transparency – At first glance Wix’s pricing page appears to show you how much each premium plan costs every month. The prices shown are what each plan will cost if you subscribe to an annual subscription.

The Unlimited plan costs $12.50 per monthly, so you will have to pay $150 upfront. The cost of monthly payments is much higher.

Wix had a toggle button that allows users to compare prices for yearly or monthly billings. Although there is a disclaimer at bottom that states that prices are for yearly subscriptions but the text is so small it won’t be obvious.

Limited flexibility Wix is easier than WordPress to use, but it comes with a lower level of flexibility.

The free templates are good enough for beginners, but they can be too restrictive for experienced website builders. You won’t have the option to change to another template after your website is live.

Wix is not open-source so developers and tech-savvy users will not be able modify its code. The App Market contains over 250 apps that can improve the site’s functionality. However, they pale in comparison with the thousands of WordPress plugins.

Unusual blog features Wix was not designed for bloggers. If written content is the main attraction of your website, consider WordPress.

Wix has basic features such as categories, tagging and cover images, but it does not offer native commenting.

Wix does not offer comments for readers. Instead, it only allows Facebook comments. These comments are more susceptible to spammers. The Wix plain editor does not have the drag-and drop functionality of WordPress Gutenberg so formatting options are limited.

Not available in all plans. A Wix website is free and comes with Wix ads. It’s free, but you’ll have to pay for it. However, it is not good for branding. Wix will allow you to connect to a domain you already own for $4.50 per month (billed annually). The Wix ads will still be displayed at the current level. The Wix-sponsored ads can be removed only if you upgrade your plan.

It’s difficult to get out: Wix websites reside in their infrastructure. Once you create a site with them, it will remain there for all time. It lacks WordPress’ Import/Export function, making it difficult to move your website files from Wix into WordPress.

You can see that your posts will be imported as RSS files. However, images will need to transferred manually. This complicated process is enough to discourage most users from switching.

Wix has inferior SEO functionality. If you are only getting social media or direct traffic to your site, Wix is a good choice. Wix is behind WordPress when it comes search engine visibility.

Wix’s technical SEO is poor as it relies heavily on Javascript to display URLs. This makes them harder to crawl. Javascript can also lead to code bloating and slower pages.

Wix doesn’t provide basic features like hreflang or AMP support to help you set up your website for SEO success. Users are limited in their ability to control redirects and can’t edit the site’s robots.txt or sitemap. Creating shorter URLs is also impossible, so you’ll be stuck with https://www.neilpatel.com/post/keyword instead of the more concise and user-friendly https://www.neilpatel.com/keyword.

Comparison of the Top Website Builders

There is a website builder for everyone, no matter if you are a tech-savvy geek and/or a technophobe looking to create websites. These are my top four suggestions:

  1. Wix — Best for general use
  2. Weebly — Great for beginners
  3. Web.com — The best for creating landing pages
  4. Shopify — The best ecommerce platform
  5. WordPress — The best content management platform

Wix and WordPress are great options for beginners who need help in building their first website. Its drag-and-drop editor makes it easy to create a website. The wide variety of templates available can help you get a professional-looking website with minimal effort.

WordPress is the best content management system for websites with high traffic and income.

————————————————————————————————————————————–

By: Neil Patel
Title: WordPress Vs. Wix
Sourced From: neilpatel.com/blog/wordpress-vs-wix/
Published Date: Tue, 17 May 2022 17:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=4387

Filed Under: news

How to Take Over Your Business’s Internet Reputation

By Peter

You want to find new brands.

You’re probably in the majority if you answered “the Internet”. Consumers aged 16-64 use search engines to find brands. To find brands, more than 25% of consumers use social media, brand websites, and digital ads.

It is crucial for a business to have a good online reputation in order to retain and attract customers.

Brands aren’t the only ones responsible for establishing a reputation. Online audiences are active thanks to the internet. Through reviews, social media and other means, consumers can influence how a brand’s image is perceived online. The brand’s media coverage is spread faster than ever before. In a click, industry “best-ofs” lists and expert reviews can be accessed.

Brands cannot control everything that is published online about their brand. However, they can use strategies to manage the bigger narrative. That’s what this article will cover. You’ll find out why the online reputation is so important for a business and 9 strategies to manage it.

Quick Take-Aways

  • Positive reviews are more popular than negative ones. However, consumers believe that one bad review could change their mind.
  • A brand audit is the best way for your company to assess its online reputation.
  • It is crucial to control the first page Google results for your branded terms. 98% of users never get past page 1.
  • Online reviews are just as trusted by consumers as word-of mouth recommendations.
  • Reacting positively to negative reviews can help build trust and increase your online reputation.

What is the importance of an online business reputation?

Online reputation is the new storefront for a business. It is what people first see and what they use to decide if they want more.

Consumers can quickly get a feel for your online reputation in just a few minutes. It takes only a few minutes for consumers to do a quick Google search and scroll through reviews to decide if they want to move on.

However, the best way to see why a brand’s online reputation matters is through numbers. Take a look at the following:

  • 91% of customers will choose a brand that has many positive reviews.
  • 84% of customers trust online reviews more than word-of mouth recommendations.
  • 94% of customers said that one negative review was enough to convince them not to use the business.
  • 71% of U.S. workers stated that they wouldn’t apply for a job with a company suffering from negative press

Research has shown that the average user takes 50 milliseconds for an online opinion to form about a brand. It is important to make a good first impression. You risk losing customers if you don’t control the first impression people make when they visit your brand online.

How to manage your online reputation for your business

Do a brand audit

Knowing where your company stands online is the first step in gaining control over its online reputation. A brand audit is a way to do this. A brand audit is a process that evaluates how your brand is perceived by the public and its current position on the market. It is a good idea that you do them frequently. Many brands include it in their quarterly review.

This framework can be used to help you get started with your own.

img alt=”The 5-step process to conduct a brand audit.” class=”aligncenter” height=”421″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2020/08/Brand-Audit.jpg” width=”799″/>


Image Source: netBaseQuid

Here is a quick overview of the five steps:

  • Benchmarking past marketing efforts and current efforts – This is a way to assess whether your past and current marketing efforts have met their goals.
  • Comparison and monitoring of competitors – Comparing your efforts with those of your competition.
  • Identifying Trends – Look for trends in your target audience to determine how you can align your marketing efforts.
  • Sentiment analysis: This is a way to see what other users think about your brand.
  • Understanding news and consumer perceptions – Seeking to determine if the media’s coverage of your brand matches what consumers are saying about you.

Create a reputation management strategy

After you’ve done your brand audit, the information you need for an online reputation management strategy will be available. Two main components will make up your reputation management strategy:

  • Resolving problems with your online reputation
  • Create a plan to monitor your online reputation.

Although the idea of creating such a strategy might seem daunting, there are simple steps you can take that will make a huge impact.

Set goals

What are the most important goals you have for online reputation management? Do you have specific issues that need to be addressed immediately? Do you have any gaps (ex. no online reviews)? What are your new strategies? Set clear goals to guide your strategy.

Know your resources

How many people do you have at your company to manage online reputation? What amount of time can your staff spend on this? Are there technology tools that could help? What other resources are available that you can use?

Prioritize your priorities

What are the most critical things you need to focus on first? Priorities are the most important things to address in your strategy.

Make an execution plan

A clearly defined plan will keep your strategy on track and hold your team accountable for following through. You should set deadlines and assign responsibility for each task. Also, you need to identify who will be responsible for each initiative. Finally, determine how you will keep track of progress (example, a Google Sheets shared work plan).

Take control of your first Google search result page

A top priority initiative should be to control the first page of Google results when your company searches for branded terms. Search engines are the most popular method for brand discovery. Consider this: 98% of people won’t scroll past the first page in Google search results.

It is important to control the content that users see on that first page. But how do you do it? A strong SEO strategy is the key to increasing search rankings and controlling what content ranks highest.

Your SEO strategy should be focused on ranking controllable pages, such as those from your blog and website, for brand-related queries. This will help you move negative content to the top of the search engine results pages (where almost no one sees it), and positive content to the first page.

There are many moving parts. These moving parts are summarized in the graphic below:

img alt=”7 steps towards a strong SEO marketing strategy” class=”aligncenter” height=”955″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2020/08/7-Steps-to-Great-SEO-Strategyt.png” width=”1100″/>


Image Source: Mangools.com

Let’s take a quick look at each one in more detail.

Keyword research

You can find the most common queries customers have about your brand. This can be done using Google Autocomplete (type your brand name, and it will show up in the results), or Google Analytics Queries Report. To see a list with top queries related to your brand, you can also use SEMRush’s keyword magic tool.

Identify the topics

Topic clusters are the key to deciding which high-level topics and keywords you will cover in your SEO strategy.

Publish great content

This is the key. To increase your brand authority in key areas, create thought leadership content and post it regularly. You can also create valuable content about customer reviews. Finally, optimize third-party websites that rank high on Google’s first pages (e.g. Yelp or Google My Business).

Optimize your on-page SEO

To optimize your website’s rankings, use proven SEO techniques such as keyword usage, metadata and images.

Get quality backlinks

Linking to highly-respected websites increases your brand authority and makes you more trustworthy to online viewers. Link building can be a tedious process. You need to produce high-quality content over time to gain backlinks. Your link building strategy will gain momentum once you get started. Then your backlinks will start to make an impact.

Keep track of your progress

How do you measure success? Rankings and organic traffic are two of the most important metrics you can use to measure your SEO strategy’s success. These are indicators that your content efforts have been successful. You must pay more attention to your brand’s story when managing your online reputation.

It is a smart idea to make time for regular evaluations of the progress of your SEO strategy.

Keep checking back regularly

SEO is a continuous effort. Don’t let your content get outdated. This can damage your online reputation. To ensure that your brand and product information are accurate, you should update your content frequently. Be aware of current trends in your industry as well as in the marketing world and align your efforts accordingly. Learn how Google’s ranking factors can change (they do often) and adjust accordingly. To keep your content relevant and high-performing, refresh it.

Your SEO strategy’s most important part is updating your content and strategy. It has a big impact on your success.

Market like a PR firm

You can control your online reputation by thinking with a public relations mindset. This will help you to think beyond what you write. Marketing like a PR company primarily means creating positive press and user-generated content that helps to build your reputation. You must also respond to negative reviews in order to reduce their impact.

Positive press

Here are some ways you can build positive press for the brand:

  • Quality websites allow guest posting
  • Press releases on important announcements and events
  • Collaboration with well-respected brands
  • Interviews, appearances at events, podcast appearances, and other media can help make company leaders more visible.
  • Through charitable partnerships, we can make a positive impact on society
  • Correcting mistakes quickly and honestly

Optimize user-created material

Two main methods to encourage user-generated material that improves your online reputation are:

  • Testimonials and reviews from customers
  • Create shareable content

When it comes to trusting your brand, reviews are second only after product quality.


Image Source: MartketingCharts.com

It’s time for you to encourage your customers to review your brand. To motivate customers, you can offer discounts or giveaways. Link positive reviews to your website or place them directly on product pages.

To build brand awareness, second, make sure that the content you create is easily shared. People love sharing content online. Your brand visibility will increase if you encourage your audience to share your content. Easy steps to make your content more shared include adding social media buttons to your blog and sharing blog post on your social media channels.

React to negative reviews

It is easy to overlook negative reviews or press coverage and wish to forget about it. It’s also a bad idea. Every business has at least one bad review. Potential customers will look at your worst reviews to determine if they are worthy of a change in direction or if they can be forgiven.

Respond to negative reviews promptly and in a solution-oriented manner. Don’t say sorry and then call it good enough. Pay attention to their feedback and thank them when it makes sense. Then, offer a solution that will actually fix their problem and make their customer experience a better one.

Customers trust businesses that show they care. This builds their trust and improves your online reputation.

More to you

You must publish high-quality, consistent content to manage your brand’s online reputation. Our team of SEO specialists and writers can provide you with optimized content that is ready to publish every week, so you can concentrate on the bigger story.

To learn more, check out our SEO Blog Writing Service.

Marketing Insider Group’s article How to Take Control of Your Business’s Online Reputation appeared originally on Marketing Insider Group.

————————————————————————————————————————————–

By: Michael Brenner
Title: How to Take Control of Your Business’s Online Reputation
Sourced From: marketinginsidergroup.com/strategy/taking-control-businesss-reputation/
Published Date: Tue, 17 May 2022 16:30:00 +0000

Filed Under: news

Next Page »

Popular Posts

How to Grow a Facebook Group

There are billions of Facebook users and one billion users are part of a … [Read More...]

Best Data Visualization Tools

Disclosure: This content is reader-supported, which means if you click on … [Read More...]

Marketers Pay Attention to 5 Consumer Behavior Trends

Consumers were actually predictable in a year that was unpredictable. Clear … [Read More...]

4 Tools to Automate Instagram Scheduling

Instagram has changed a lot over the years, you weren't able to share … [Read More...]

12 Content Distribution Strategy Strategies to Increase Web Traffic

Hubspot claims that Content Marketing is 62% cheaper than traditional … [Read More...]

About · Contact · Disclaimer · Privacy · Terms of Use
Copyright © 2022 · Internet Secrets