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Organic Social Media marketing in 3 easy steps

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Some people believe that organic social media marketing has gone extinct.

Let them think like that.

The less people that use organic marketing strategies on platforms such as Facebook, Instagram and LinkedIn, the more opportunities there are for us all to work together. Don't share this article to anyone who might be interested in taking action. This knowledge should be kept in your possession. For the information you are about to receive, many people charge $700 to $5000.

Organic marketing on platforms such as Instagram and Facebook is the most popular affiliate marketing strategy of 2020. You just need to have a deep understanding of the platform and a genuine desire to help others.

What is Organic Social Media Marketing and Paid Ads?

This type of marketing involves generating traffic, leads or sales through social media platforms, without having to pay for advertising. Paid advertising is fine. Paid advertising is something I prefer to organic social media marketing. However, organic marketing is still a powerful option that is in some ways more targeted than any social media advertising tool.

How to get started with Organic SMM

First, you will need a product to promote and a funnel to capture contact information and make sales. GrooveFunnels will be used as an example. You can create your funnel using GroovePages and capture information with GrooveMail to promote GrooveFunnels. You can also offer your product or service as an alternative.

After you have created a GrooveFunnels free account and built a funnel that will gather leads and promote your offer, it is time to get into the marketing.

Step 1: Getting Started On Facebook

You most likely already have a profile on Facebook. I was curious how you guess. I don't gamble much. Their March 2020 press release stated that they had more than 2 billion users per day in their first quarter. Comparing that number to the 186 million users on Twitter will show you how large Facebook's presence is on social media.

It is because of this that I recommend you start with the large FB. Facebook's huge popularity and its easy-to-manage group structure allow you to reach almost any audience that you wish.

Prepare your profile. First, create your profile. Next, add a cover photo that teases the offer and a link back to your funnel. Next, you can use the search function to locate groups within your product's area of interest or niche. You might also search for affiliate groups such as marketing groups, online businesses groups, sales funnel groups, etc.

After you have joined several groups, ensure you understand and read the rules. To be considered a serious member of the community, it is best to adhere to them as soon as you find them.

Not all groups allow you to share links to content or your funnel on specific days. These are free advertising, so I suggest keeping track of them using a calendar or spreadsheet.

As you grow in your role, answer the questions of others and share your insights. People will be drawn to your profile by the fact that they can click on your link or get in touch with you via messenger. Organic affiliate marketers love FB Messenger. As long as it isn't prohibited by the group, you can send messages and friend requests to people first.

This simple technique has been used by many people to make millions or even billions of dollars through their affiliate offers, as well as to sell their products and/or services.

There are other things you can do on Facebook

You can also create a Facebook group to help your customers and offer them services. Although groups can be time-consuming and require a lot of energy, many marketers swear by the effectiveness of these groups. It's also easy to outsource administrative tasks once a group is established.

It is a good idea to post high-value content regularly on your profile and in your groups. However, not all posts need to be "value posts". People will be just as interested in your daily life and more likely than you to reply to posts that are less serious. It is important to experiment and discover what works for you. You can increase your reach by posting images, but videos and live broadcasts can also help.

You can turn organic marketing, which many people do, into your main source income. It's not something I recommend. You can stick to pure FB organic if you don't mind not getting a vacation or you prefer having all your eggs in the same basket. If you are looking to diversify your portfolio, I have some solid suggestions.

Step 2: Move to a Platform with More Permanence

Facebook marketing's impermanence is the third problem. Your followers will see most posts, videos, and lives for only a few days. Although some helpful content may be viewed in groups, FB is a very instant platform for marketing.

There are many options at this stage. I suggest that you only expand to one option unless you have the time and commitment to do it properly. There are many platforms you can use to start creating content, including Quora and Medium.com. Although not all of these platforms are "social media", they can be used because they're free and have lots of user-generated content.

YouTube and Medium may be the best options for you if you are a strong writer or video producer. Linkedin is a great way to grow your brand. Quora is a great choice if you want to gain as much authority as possible and get as much exposure as possible.

Each of the four platforms listed above allows at least one link to your profile. You can either link to your funnel, or to your Facebook group depending on how you plan to use the platform. In most cases you can do both. This is possible by using Rebrandly, a free tool that shortens links.

It's easy from there. On Quora, answer questions. YouTube allows you to upload videos and Medium allows you to write articles. You can do all three on Linkedin. Your content can be used to communicate your knowledge to your audience and to share your story. Every once in a while, recommend that they follow your link to your group or funnel.

Important: You need to be familiar with the rules and communities of each platform. Before you start writing your own, take some time to read through the posts of others.

Step 3: Analyze your efforts and scale

Once you have some success, it is time to improve your approach to maximize your success. This is where GrooveSell tracking and URL shorteners are key. It is important to determine which content generates the most clicks for your offers. GrooveSell tracking hyperlinks make it possible to see which clicks convert.

No matter what your approach, you need a system to understand, analyze, and scale your marketing efforts. It could be as simple to see which Facebook groups have the highest number of messenger conversations. This could be as simple as tracking clicks across multiple platforms and converting them.

When the same effort yields 2-10 times the results you previously achieved, you will know that this is the right place.

You may find it more beneficial to have multiple funnels as you grow. Or you might prefer to focus your efforts on a single offer. GrooveFunnels offers a wide range of options, so it doesn't matter if you are looking to create an ecommerce store, or offer coaching services.

Alex is an affiliate and digital marketer that helps entrepreneurs create the online business they want. He is a specialist in Search Engine Optimization and Marketing Strategy and loves helping companies of any size achieve their promotional goals. Visit his website to learn more or get assistance in achieving your promotional goals.

The first Groovefunnels article was Organic Social Media Marketing in Three Simple Steps.

Frequently Asked Questions

Why is it important to define your brand?

Your company can simply call it a brand. Your brand is a promise that your company will deliver certain benefits and qualities that will make you stand out from the rest. Your brand is what differentiates you from others in the same industry.

Your brand will give you authority and credibility. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. Because you have earned their trust, they will trust you.

Your brand is also an expression of your company's culture. Your employees will feel passionate about your brand if they are passionate about your product or services.

Your brand is not just words and images. It's a promise to which your company lives up. It is your promise to offer value to your customers.

There are several things you should consider when developing your brand. First, choose a name and description that clearly describes your company. If you own a bakery, Sweet Dreams Bakery would be your choice. But if you're running a software company, you'd probably go with something like DreamSpark Software.

Next, you will need to decide how your company will be represented. Are you going to use a familiar symbol? Will you use colors that complement your corporate image? Will you use logos?

Finally, consider the perception of your brand by your target audience. Do you present yourself as helpful and friendly? Will you be trustworthy and professional looking? Are you able to communicate your knowledge and experience?

These are all questions to ask before you build your brand.

What are the primary types of marketing you use?

Marketing is the act of communicating ideas, values, and messages to consumers. These days, we often hear the term “marketing” being used interchangeably with advertising. But in reality, marketing involves more than just advertising. Marketing covers all communications that promote and market products or services.

Marketing has three main components: branding, promotion, distribution. The company's brand is how it identifies with its target audience. Promotion is the process of attracting attention to your brand via paid advertisements, promotions that are free, and other public relations activities. Distribution is how your message gets to your audience. Distribution can be done via traditional methods such as television, radio and print. But, the new technology has made it easier.

What are the best digital strategies I can do at home for marketing?

Digital marketing can be a great way to reach customers who spend their most time online. This is a great opportunity to generate leads and customers for your business.

Social media platforms such as Facebook, Twitter, or LinkedIn can be used to promote your brand. You can also make use of email marketing tools for sending emails to prospects and potential clients.

You have many options for marketing your product or service via digital media.

If you're able to use these channels effectively, it shouldn't be a problem getting started.

What are some examples in indirect marketing?

There are many indirect marketing strategies that you can use to promote and grow your business. A social media campaign might encourage people to share photos of themselves using your product. This could spread awareness of your brand.

You could advertise in the local paper if your auto shop is open. This would encourage people to take their cars to your shop instead of visiting other shops.

You can also send coupons to customers' email inboxes, or post ads on bulletin boards located in public areas.

Because it costs little, indirect marketing works great.

However, it takes time to build trust among people, so you'll need patience when promoting your business this way.

It is also important to track how effective your campaigns have been. Measure the number and quality of leads that each method generates.

This will allow you to see which methods are most effective for your business.

How does marketing fit into business strategy?

Every business strategy must include marketing. Marketing is essential to any business strategy. Without it, nobody would be able to know about your company. Without sales, marketing would not be possible. Marketing is essential to any business plan.

Marketing is important, but not everyone gets it. Marketing is often viewed as just spending money on advertisements. Marketing is more than just advertising. Marketing encompasses everything you do to communicate your company's identity and position in the marketplace.

As you consider your business, think of these questions: What image do I want to project? How will my customers view me? How should I present my self to the world?

If you don’t know the answers to these questions, you probably haven’t considered marketing.

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

influencermarketinghub.com

blog.hubspot.com

youtube.com

neilpatel.com

How To

What is your marketing strategy?

Did you hear the phrase “If You build it, they'll come” many times?

Well, you're wrong.

Although building something is hard work, it's not enough if you want to attract customers. Internet Marketing Principles are necessary to reach your target audience in order to grow your business.

Internet Marketing Principles refer to the guidelines marketers use in creating websites, blogs, emails campaigns, and social media profiles that generate leads, and sales.

These Internet Marketing Principles can be used to generate traffic, capture emails, close sales, and sell handmade jewelry online.

Here are some examples from Internet Marketing Principles.

  1. Content is the key to success – Your content should be unique and engaging. You will lose credibility as a source for information if you copy content from others.
  2. Trust builds trust. People prefer recommendations from friends and relatives to Adsense. Make sure you're trustworthy when recommending a product.
  3. Be personal – People prefer to talk to real people rather than robots. You want your website to look real and not robotic.
  4. Give value – People will only give away stuff if they feel that they are getting something of value. You can give them something in exchange for your contact information.
  5. Tell stories – Stories are powerful tools for connecting audiences. They can help you tell your story, and connect with your audiences.
  6. Giveaways – Give away products to increase brand awareness and build loyalty.
  7. Use of call-to actions buttons is crucial because they prompt users into taking action.
  8. Before you launch your website live, make sure to test everything.
  9. Keep it simple. Complexity is better than simplicity. It is best to keep things simple when possible. The simpler your website, the easier it will be to maintain and update.
  10. Clear goals are easier to measure.
  11. You must measure everything. It is vital to improve your marketing efforts by measuring your progress towards your goals.
  12. Focus on conversion – Conversion means turning browsers into buyers.
  13. Get feedback.
  14. Track your results – By tracking your results, you can identify areas that need improvement.
  15. Repeat – The repetition of a pattern creates momentum.
  16. Optimize your marketing efforts. Optimization is a way to ensure your marketing efforts are effective.
  17. Stay consistent – Consistency keeps your brand recognizable.
  18. Reward yourself. Rewards will motivate you.
  19. Learn from others – One of the best ways you can avoid making the same mistakes as others is to learn from their mistakes.
  20. Never stop learning – Always seek out new ideas and techniques.
  21. To achieve sustainable growth, think long-term.
  22. Trust your gut. Sometimes, intuition can guide you through life.
  23. Every day is a test. We learn lessons from mistakes, even though they are inevitable.
  24. Recognize your weaknesses. Knowing your strengths and weak points will give you the insight to how to overcome obstacles.
  25. Don't get discouraged – Everyone fails at least once. But don't let failure discourage you. Try again.
  26. Take risks – Sometimes it's necessary to take chances in order for you to move forward.
  27. Enjoy the journey. It is vital to live a happy, fulfilled life.
  28. Be passionate – Passion fuels motivation.
  29. You must be true to who you are. This is key to building trust and relationships.
  30. Know yourself – Self-knowledge can be essential for self-improvement.
  31. Find your tribe – It is important to find a supportive group of people who are like-minded.
  32. Create a vision board – Vision boards are great tools for visualizing your future.
  33. Ask questions – Questions are the gateway to knowledge.

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By: Sancia Sprott
Title: Organic Social Media Marketing in 3 Simple Steps
Sourced From: groovefunnels.com/blog/organic-social-media-marketing-in-3-simple-steps/
Published Date: Tue, 29 Jun 2021 18:15:59 +0000

The Complete Content Strategy for Product Launches

By

Congratulations! You've just launched a new product. Now you can get to work. Although it's not an easy road, you are well-versed in your market.

No matter what industry you work in, there are likely to be a lot of voices. It's easy for your product's ranking to plummet if your voice isn't heard .

To maximize your product's visibility, you must adopt a solid content-marketing strategy. While it's easy to overlook this in the hustle, it is crucial for your Amazon business's short- and long-term sales goals.

LaunchMarketing.com says:


Content marketing is more than just lead generation. It allows you to communicate with your buyer audience directly and tell them how your product or services can solve their specific problems.


These benefits are especially important when launching a product or service. Potential buyers can be educated to increase awareness and start to cultivate leads you can nurture.

Using content marketing as a long-term solution in conjunction with traditional advertising will put you ahead of your competition.

SemRush has created this video to refresh your knowledge on content marketing:



Quick Takeaways


  • Companies spend a lot (sometimes even too much) advertising at launch

  • Content Marketing is a sustainable method to drive new traffic to your site and attract new eyes to your product.

  • Using organic marketing to promote your products and services can help you build your audience.

These are the steps to take right away after you launch a new product on your market.

Get started publishing original content immediately

Paid advertising can be great for short-term marketing boosts, but article publishing or blog creation can also boost long term organic engagements with prospects and current customers.

To see a greater yield, you will need consistent, high-quality content for an average of 3-4 months. A solid start is one article per week, but getting into a regular publishing routine will yield the best results in a shorter time.


Source: Marketing Insider Group

This is particularly beneficial for businesses who expect prospects to search education or information before they buy. It is crucial to create context around why they need your product and lead them to the conclusion.

Let's take, for example, a piece wearable tech as your new product. Articles such as Top 10 New Products You MUST Try or Tech Recommendations From a Pro can lead prospects to your website, where they'll find what they are looking for.

What does quality content look and feel like? If you are looking for blog advice, our guide to creating the perfect blog post will help you. Here are some tips for publishing content to your website.


Keep your word count between 1000 – 1800 words

Google prefers articles that fall within this range. You don't want to have too many articles. This could make your hard work less effective in ranking.


Find your keywords

SEO/SEM can be very successful if you know which words are most relevant to the topic you're discussing. To return to the tech example, words such as tech wearable, watch would be most effective in achieving a higher rank among similar articles.


Have a compelling meta description

You know that the hook is the most important thing. A good description will make your blurb stand out to prospects. They won't click on your article if it is boring or irrelevant.

Create a distribution plan

What is your social media presence? Your visibility may be low if your answer is no or not very. Your brand recognition is built by being connected to your target communities. This builds trust among prospects.

It's all very well to create content, but it will be less effective if you don't share it everywhere. An excellent first step is to conduct a social media audit. A social media audit is a good first step.

Online presence is more important than targeted ads. It encourages organic interaction with your content. Social media is an open forum, which means that your customers can comment on your posts and articles, increasing overall engagement.

With the rise of viral content, it is more important than ever to capitalize on social media trends. A social media team with a solid understanding of current trends can help you promote your product.

How often should your content be shared?

There are a few things you need to keep in mind. Let's say you publish articles every day.

Twitter allows you to share multiple times per day. Twitter timelines are much more efficient than other platforms so sharing too many times a day is not as easy as with Instagram and Facebook.


Source: Marketing charts

For more formal platforms such as Facebook and Pinterest, it is okay to post once per day. Keep in mind that the more you spend time building an online community with your customers, the higher the number of views you'll get for your articles.

Social media is not the only way to communicate. It's easy to send newsletters to different platforms using content marketing automation. Mailchimp or Constant Contact are great tools for organizing your readers and providing excellent metrics to analyze.

CruxFinder.com offers a great post on how to build a content calendar for your product launch.

To drive your strategy, use metrics

Each content strategy is unique and measuring success can be subjective. Key metrics can also vary greatly from one another. Are you looking to get more clicks overall than the previous quarter? How about the conversion of viewers who click your article? What percentage are/aren't customers?

These are just a few examples. Think about what success looks like in a content marketing campaign for YOU. You are the best person to understand what success looks like.

Here are some metrics that can be used to measure the success of your content-marketing campaign.



Traffic:

Traffic is not about pageviews or users. Google analytics is a great tool to get a clear view of this data. You can also see exactly from which views you are viewing.



Conversions:

While views are wonderful, what happens once the first click is made? Are they just browsing your site? Is the reader sharing your website? Are they buying your product?

The conversion rate is a measure of how many prospects become customers. This metric will be the defining metric of your content marketing efforts. Your top goal in content marketing should be to convert prospects.



SEO:


Source: Weidart Group

To have a healthy content marketing plan, it is important to see how your organic search ranks are performing. Keywords drive content. The higher your keywords rank, the higher Google will show you in search results. Do you remember the last time that you clicked Page 3 on Google Search?

Amazon has a number of tools that can help you analyze key metrics and strategis for your product launch.



JungleScout:

JungleScout, which boasts a 600,000.+ member count, is one of Amazon's most popular analytics tools. You can access live Q&A sessions and all of the statistics that we have just discussed.



Marknology:

Marknology can help you improve your advertising metrics. They can also help you with advertising campaigns and other business needs.



Helium10:

Helium10 offers all-in-one solutions for Amazon sellers. It includes powerful tools and product research. You will have an advantage over your competitors by having them assist you with maintenance and providing blogging resources.

Take a bow

Even if you are fully prepared, launching a product can be nerve-wracking. You can make sure you have a solid content calendar in place before your product hits the shelves.

Now that you know , it's time for you to prepare for your big launch.


You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.

Marketing Insider Group published The Complete Content Marketing Strategy For Product Launches.

Frequently Asked Questions

What are the 7 steps to an internet marketing strategy?

Internet marketing strategies are used to achieve business goals through online media. These steps include research, planning, implementation, monitoring and analysis. Each step is vital for successful internet marketing and should all be completed regularly.

  1. Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. Consider the product or services you offer, as well as who might be interested.
  2. Research allows you to better understand your customers' needs and interests so you can make the right product or service choices. It also gives you valuable insights into popular trends and consumer behavior.
  3. Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. Once you've chosen your platforms, ensure they're set up correctly. Also, decide whether to pay per click or spend money on advertising.
  4. Monitoring – Monitoring ensures you know if your efforts are working. Google Analytics Analytics allows you to track traffic flows, conversions rates, and customer demographics.
  5. This allows you compare results to benchmarks as well as previous performance levels. This step allows you to determine where your areas are weak and how to improve them.
  6. Optimization – Optimizing the site is about making improvements to make it more attractive to visitors. Your site could be enhanced with new features, or changed in the way that users navigate.
  7. Evaluation – This is where you can assess how your campaign is performing. Is there room for improvement? If not, you may not have reached your goals. You'll still need to address any issues.

What is the difference between advertising and marketing?

Advertising is a communication method that promotes products or brands. Advertising usually has a clear call to action, such as “Buy now!” or “Click here.”

Marketing is on the flip side, it's a way for your company to communicate its mission, vision, values, and other information to potential customers. Marketing also helps build relationships with current customers and prospects.

If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. You might talk about your background, philosophy, or commitment to quality. You could also share testimonials from customers who are satisfied with your products. For people to come to your website, you could offer them a free pair of shoes.

In short, marketing is about telling stories. Advertising is selling things.

What are 5 top social media marketing tactics?

Social Media Marketing offers a great opportunity to promote your business online. It's a great way to build brand awareness and generate leads. Here are five social media marketing strategies to help your business grow.

  1. Create a Facebook Fanpage – This allows customers to interact directly via Facebook. You can upload photos, videos and other files.
  2. Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. Increase visibility by using hashtags
  3. Post Videos on YouTube. Many people enjoy watching these videos. If they like what they see they might click to visit your site.
  4. Host live events – Live events allow potential clients to meet you face-to–face. They will be able to ask questions about the products and services you offer.
  5. Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. You should respond quickly to negative comments.

Statistics

  • In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)

External Links

blog.hubspot.com

statista.com

neilpatel.com

youtube.com

How To

Top 10 Affiliate Marketing Strategy for 2022

Affiliate marketing has become a very popular way for marketers to advertise online.

This allows companies to promote products without having to spend any upfront costs. Affiliates are paid a commission when users buy the advertised products.

There are two main types: performance-based or cost-per sale. Performance-based means an affiliate will be paid once a certain number have been sold. Affiliates get paid a set cost per sale regardless of whether they sell anything.

We'll be discussing the top 10 best affiliate marketing strategies in 2022. We will discuss each strategy and show examples of successful campaigns.

#1. #1.

Online retailers are increasingly using brand loyalty programs. These loyalty programs enable customers to accumulate points for every visit to a website and each purchase.

These points can be used to redeem for special offers, discounts, rewards, and other perks.

Amazon Prime is one example. It gives members access exclusive deals or perks.

Amazon also runs a referral program called Associates. This program lets merchants refer shoppers to Amazon and receive a percentage of the revenue generated from those referrals.

#2. Promoting products using social media

Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are perfect places to advertise products.

Businesses can target potential buyers by running ads. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.

They can also target people who live within a certain distance of a store location.

Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can send tweets to followers, ask questions, and share content.

Instagram is similar to Twitter because it allows brands to interact with consumers. However, unlike Twitter, Instagram doesn't allow businesses to send direct messages.

Instead, posts are automatically displayed on followers' feeds.

Pinterest is another social media platform that allows businesses connect with customers. These connections include answering customer questions and sharing images.

#3. #3. Offer special discounts to influencers

Influencer marketing is an effective tool for increasing brand awareness. Brands have the option to partner with influencers and offer them incentives to post promotional material about products.

This partnership often includes giving influencers test products or free products.

These partnerships do not only include product reviews. Influencers may also be brand ambassadors.

Brands may hire influencers to host giveaways or answer questions.

#4. Create Video Ads

Video ads are becoming more popular. Video ads have become increasingly popular since the advent of smartphones and tablets.

Advertisers have the option to use video ads to grab attention and persuade viewers click on links to buy products or to advertise.

YouTube is the largest website where advertisers can place video ads. YouTube allows advertisers to upload up to 60 seconds of video.

Google AdWords, another option, allows you to place video ads. Google uses keywords in order to match ad placements with relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.

People spend hours reading books and listening to music on their phones. They also watch movies on the phone.

Mobile apps can be used by businesses to increase traffic to their sites.

Apps can be downloaded onto smart devices, such as iPhones, iPads, Android phones, and tablets.

App stores are available for Apple iOS and Google Play as well as Windows Phone, Blackberry OS and Kindle Fire.

#6. #6.

Selling physical goods using shopping carts is a great way to make sales.

Customers can add items directly to their shopping cart.

Online shopping carts have gained popularity. Customers can register and view product listings at some online retailers like eBay.

Other online retailers, such as Amazon, integrate shopping carts into their websites. Customers can choose what items they want to order and pay for them right away.

#7. #7.

A great way to get new customers is through product lines

When a company launches a new line of products, it usually sends out press releases announcing the news.

The release may contain information about the new line's features, pricing, availability, and more.

After the launch, the company is free to continue marketing the products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel marketing is the term used to describe marketing efforts that span multiple channels.

Cross-channel advertising could be used to send emails to customers via email lists, promote products on social networking sites, or run banner advertisements on search engines.

Many companies combine multiple channels in order to increase exposure.

One example is that some companies sell products in brick-and mortar locations. They also sell products online.

To increase sales, these companies sometimes use both channels simultaneously.

#9. #9.

Data analytics can help companies increase their profits and improve their business operations. It involves analyzing data collected from various sources to find patterns and trends.

Analytics can detect problems, assess current practices and predict future needs.

Analytics tools can pull data from many sources: web servers, databases, and even applications.

These tools allow companies to gain insight into their customers and their behaviour.

#10. Increase Customer Satisfaction

Every business must be customer-oriented. Customers who are satisfied will be more inclined to return for additional services.

A satisfied customer will be more likely to recommend your products.

Satisfied customers are also less likely to complain about poor service.

For all businesses, customer satisfaction is a key goal.

This can be achieved by providing exceptional customer service.

Employees should respond promptly to customer inquiries and solve problems effectively.

Fast shipping options are available so that customers don't have too much time before they receive their orders.

Also, make sure your website is easy to navigate.

Your site should load quickly and display clear instructions.

It is important to remember that not every customer is created equal.

Customers may require additional assistance, while some customers won't need much.

You should therefore tailor your customer service policies to meet individual needs.

This ensures that everyone gets excellent service.

You can find our guide here to learn how you can start an affiliate marketing program.

We have covered all aspects of starting an affiliate campaign.

You now know how to create an affiliate marketing campaign that works. Now you can start building relationships with bloggers and publishers.

This will give you experience and credibility.

This expertise can then be leveraged to earn

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By: Michael Brenner
Title: The Complete Content Marketing Strategy for Product Launches
Sourced From: marketinginsidergroup.com/content-marketing/the-complete-content-marketing-strategy-for-product-launches/
Published Date: Mon, 26 Sep 2022 11:45:00 +0000

GrooveFunnels: Why is it Free?

By


Groove.CM – Free Account

Groove CRM is the best platform for managing your customer relationships.

It incorporates 17 of the most widely used digital marketing tools and is adding more every day. As active JV partners, it also includes top internet marketing experts and veterans who are founders.

It also offers world-class education, which is better than many other paid courses. It also includes an excellent affiliate program that pays weekly across multiple levels.

We also continue to provide updates, training and live interaction multiple times per week.

Why is it so free? But what's the catch? It's free because it's what we want!

It should give back, to lower the barrier to entry and to build our community with as many people as possible. We know that the right users will see the value in what we offer and want to upgrade to the full suite. Upgrades are always an option!

We want to ensure that the benefits are available only to those who have paid for them. Free members still have access to the perks of membership. We are still in beta so we need as many users to help us test. Our top priority is to grow our community and offer the best service possible, even if it means giving up some of our free time. We may not be available forever, especially after beta. Grab your Groove.cm account while you can.

The post Why is GrooveFunnels free? Groovefunnels was the first to publish this article.

Frequently Asked Questions

Is there any risk associated with digital marketing

Yes, there are several risks involved in digital marketing.

You must first protect your online reputation through being cautious about what you share on social media.

You must ensure that your content does not infringe any intellectual property rights of others.

In addition, you run the risk of losing control over your brand image online if it isn't closely monitored.

Finally, identity theft can occur if you give your permission for someone to use your personal information.

How to Protect your Online Reputation

  1. Take care of what you say on social media
  2. Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
  3. Monitor your Brand Image
  4. Use strong passwords
  5. Don't share personal details without authorisation
  6. Notify us immediately of any unauthorized activity
  7. Don't Post Photos Of Yourself Or Others In A Disturbing Way
  8. Never give out your Social Security Number
  9. Keep Up With The Latest News
  10. Avoid Scams
  11. Choose a Secure Password
  12. Always Be On The Lookout for Updates
  13. Don't give away too much information
  14. Pay attention when you give out credit card numbers
  15. Send money via EMail.
  16. Beware of fake websites
  17. Negative reviews can hurt your business.
  18. Regularly Check Your Credit Reports
  19. Be vigilant about your privacy settings
  20. Ask someone who really knows you before you share something.

How does search engine optimization work?

Search Engine Marketing (SEM), one of the most important components of digital marketing, is essential. SEM encompasses paid-per click advertising, sponsored link, display ads (paid inclusion), search engine optimization(SEO), social marketing, video marketing and mobile advertising.

What are the best digital marketing strategies that I can do from home?

Digital marketing is a powerful way to reach customers online. It is also an excellent way to generate leads that will help your business.

Your brand can be promoted using social media platforms like Facebook and Twitter. You can also send emails via email marketing tools to prospects or clients.

There are many other marketing options that you can use to promote your product or services using digital media.

You should not have any difficulty getting started as long you are able to use these channels effectively.

What are the 5 best social media marketing strategies?

Social Media Marketing is a great way to promote your business online. It's a great way to build brand awareness and generate leads. Here are five methods to leverage social media marketing to increase your business.

  1. You can create a Facebook Fan page to allow you to interact with customers directly on Facebook. You can also upload files such as photos and videos.
  2. Twitter Promote Your Business – Twitter offers a great way to share information and connect people. Use hashtags to increase visibility.
  3. Post Videos on YouTube – Uploading videos is very popular because many people enjoy watching them. If they like what they see they might click to visit your site.
  4. Host Live Event – Hosting live events will allow you to meet face to face with potential clients. They can ask questions about your products and services.
  5. React to Customer Reviews – Positive reviews build trust and encourage repeat purchases. Respond quickly to any negative comments.

What are the 5 marketing concepts?

The following five marketing concepts can be used:

  1. Branding is a way to project a positive image of yourself. It's what people associate with you when they hear your name. You need to create a brand identity that is consistent across all media.
  2. Positioning – How you position yourself in your market. How can you best describe who you really are?
  3. Message – This is your message's content. What is your point? Why should someone buy from you?
  4. Marketing mix – This includes channels, pricing, promotions, and other marketing tools that help you reach your target audience.
  5. Measurability – How can you measure your success?

Statistics

  • 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
  • Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
  • From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)

External Links

blog.hubspot.com

statista.com

hubspot.com

neilpatel.com

How To

Top 10 Marketing Strategies for Affiliates in 2022

Affiliate marketing is a popular form of online advertising.

It allows companies without any upfront expenses to promote their products. Affiliates are paid a commission when users buy the advertised products.

There are two main types of affiliate programs: performance-based and cost-per-sale. An affiliate is paid after a set number of sales. Affiliates earn a fixed amount regardless of whether they sell anything.

This article will discuss the top 10 strategies for affiliate marketing in 2022. Each strategy will be explained and illustrated with examples.

#1. #1.

E-commerce sites are increasingly adopting loyalty programs for brands. These loyalty programs enable customers to accumulate points for every visit to a website and each purchase.

These points can later redeem for discounts, rewards or other special offers.

Amazon Prime members have access to exclusive deals, perks and more.

Amazon also has an Associates referral program. The Associates program allows merchants to refer shoppers to Amazon, and they receive a share of the revenue from these referrals.

#2. 2. Use social media to promote products

Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are perfect places to advertise products.

Potential buyers can be targeted directly by companies through ad campaigns. Facebook, for instance, allows advertisers the ability to target specific groups based on their demographics and interests.

Targeting people within a particular distance of a store is also possible.

Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can share content, ask questions and send tweets.

Instagram is similar with Twitter in that it allows brands interact with consumers. However, unlike Twitter, Instagram doesn't allow businesses to send direct messages.

Instead, posts are automatically displayed on followers' feeds.

Pinterest is another social media platform that allows businesses connect with customers. These connections can include asking questions or sharing images.

#3. #3.

Influencer marketing is an effective tool for increasing brand awareness. Brands have the option to partner with influencers and offer them incentives to post promotional material about products.

This partnership may include giving influencers free products to try or review.

These partnerships can go beyond reviewing products. Influencers could also become brand ambassadors.

Brands can use influencers as hosts to give away products, offer opinions, answer queries, or simply display their products.

#4. Make video ads

Video ads are becoming increasingly popular. Online videos are becoming increasingly popular, particularly since tablets and smartphones have become mainstream.

Advertisers can use video ads for attention and to persuade viewers that they should click on products or links.

YouTube is one the most popular websites where advertisers place video ads. YouTube allows advertisers the ability to upload short clips lasting up to 60 seconds.

Google AdWords offers another way to place video advertisements. Google uses keywords for matching ad placements to relevant search terms.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.

People spend hours reading books, playing video games, listening or watching movies on their smartphones.

Mobile apps can be used by businesses to increase traffic to their sites.

Apps are available for download on smart devices like iPhones, iPads and Android phones as well as tablets.

App stores can be found for Apple iOS, Google Play Windows Phones, Blackberry OS, Kindle Fire, and Windows Phones.

#6. #6.

Shopping carts are an effective method for selling physical goods.

Customers can add items into their cart and checkout to complete the purchase.

Online shopping carts are gaining popularity. Some online retailers like eBay allow customers to create accounts and browse product listings.

Amazon is one of the many online retailers that integrate shopping carts. Customers can select the items they wish to order and then pay immediately.

#7. #7.

Product lines are a great way to attract new customers.

When a company launches a new line of products, it usually sends out press releases announcing the news.

The release might include information about new features, pricing, availability, etc.

Once the launch is complete, the company will be able to continue marketing its new products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel advertising refers to marketing efforts in multiple channels.

Cross-channel advertising could be used to send emails to customers via email lists, promote products on social networking sites, or run banner advertisements on search engines.

Companies may combine multiple channels to increase their exposure.

One example is that some companies sell products in brick-and mortar locations. A few companies also sell products online.

Companies sometimes use both channels simultaneously in order to increase sales.

#9. #9.

Data analytics is a tool that companies use to improve their business operations and increase profits. This involves analysing data from different sources to identify patterns and trends.

Analytics can detect problems, assess current practices and predict future needs.

Analytics tools can gather data from many sources including web servers, databases and applications.

These tools can be used by companies to better understand the behavior of their customers.

#10. #10.

For every business, customer satisfaction is key. Customers will return to your business if they are satisfied.

A satisfied customer will be more likely to recommend your products.

Satisfied clients are less likely than others to complain about poor service.

All businesses must improve customer satisfaction.

It is possible to do this by providing outstanding customer support.

Employees should respond promptly to customer inquiries and solve problems effectively.

Offer fast shipping options, so customers don't have to wait too long before receiving their orders.

It is important that your website is simple to navigate.

Your site should load quickly and display clear instructions.

Be aware that not all customers are the same.

Customers might require extra help, while others will not need it.

Your customer support policies should be tailored to each individual's needs.

This ensures everyone receives exceptional service.

Check out our guide here if you'd like to know how to start an affiliate marketing campaign.

We have covered all aspects of starting an affiliate campaign.

Once you have mastered the basics of affiliate marketing, you can build relationships with other bloggers or publishers.

By doing this, you'll gain experience and build credibility.

You can then leverage this expertise to earn

————————————————————————————————————————————–

By: Sancia Sprott
Title: Why Is GrooveFunnels Free?
Sourced From: groovefunnels.com/blog/why-is-groovefunnels-free/
Published Date: Fri, 18 Jun 2021 19:10:55 +0000

How to Make a Free Membership Website

By


No Cost Software for Membership Sites

Membership sites can be very profitable. The problem is that most solutions can be quite expensive.

Even if you don't have content, there are still high monthly fees. There are also transaction costs once you start selling.

This is not a good or affordable solution for someone just starting out.

GrooveMember(tm) – Create your free membership site with GrooveMember(tm).

  • Navigate to your dashboard
  • Select apps and then navigate to GrooveMember

Click here to choose from content memberships or click on new membership. Follow the instructions to create your free membership site.

Groovefunnels's first article was How to Create a Membership Website for Free.

Frequently Asked Questions

What is the difference of advertising and marketing?

Advertising is a type of communication that promotes products and brands. Advertising has a clear call of action. For example, “Buy now!” Click here.

Marketing is on the flip side, it's a way for your company to communicate its mission, vision, values, and other information to potential customers. Marketing helps you build relationships with your current customers as well as prospects.

If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. Talk about your philosophy, history, and commitment towards quality. Perhaps you could give testimonials from happy customers. You could even organize an event in which you give away shoes for free to encourage people to visit you website.

Marketing, or telling stories, is in essence about telling stories. Advertising is about selling products.

How does marketing fit in with business strategy.

Marketing is part of every business strategy. Without marketing, no one will know what your company has to offer. Marketing would be meaningless without sales. Therefore, marketing is crucial to any business strategy.

Not everyone realizes how important marketing is. Many people think that marketing is only about spending money on advertising campaigns. Marketing goes beyond that. Marketing can be described as everything you do that communicates your company's identity or position in the market.

As you consider your business, think of these questions: What image do I want to project? What image will I project to my customers? How should I present my self to the world?

If you don't answer those questions, you haven't thought about marketing yet.

What are some examples of direct marketing?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing helps reach people from anywhere, at any time. Direct marketing is the best way for customers to choose your product or service over other brands.

It is important to know the type of message that appeals most to your target audience.

Finding out what your customers want is key to delivering it.

Direct marketing is a great way to promote your brand. You could mail catalogs to customers, or place ads in local newspapers.

You can also create a mailing list that is unique to your customers. A good contact database will make it easy to add subscribers to your mailing list.

Finally, you can ask your current customers if they'd like to receive promotional materials. Sign up for special offers to receive discounts from some companies.

What are the main types?

Marketing is the act of communicating ideas, values, and messages to consumers. We often use the term marketing interchangeably with advertising. Marketing goes beyond advertising. Marketing covers all communications that promote and market products or services.

Three key components of marketing are branding, promotion and distribution. Branding is the way a company presents itself to its target audiences. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is the delivery of your message to your target audiences. Distribution can be done via traditional methods such as television, radio and print. But, the new technology has made it easier.

What is search engine marketing?

Search Engine Marketing (SEM), one of the most important components of digital marketing, is essential. SEM covers paid search engine optimization (SEO), sponsored links, display advertisements, paid inclusion and social media marketing.

Statistics

  • Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
  • Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
  • This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
  • Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
  • According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

blog.hubspot.com

hubspot.com

statista.com

moz.com

How To

Top Brands Share Their Online Marketing Tips and Tricks

It's important to ensure your audience is able to understand the content you are creating for online marketing. Your audience won't care if you don't offer your product or service. Why would they care about your blog content?

For example, if your website is about fashion accessories, make sure your content is related to fashion accessories. Not general web design tips.

Use social media platforms such as Facebook, Twitter, LinkedIn, and Instagram as an effective way to promote your business. Businesses can use social media platforms to communicate with customers and share information.

Social media sites also provide a great opportunity to connect with existing and potential clients.

You should create content that engages users, encourages them to share and encourages them. Shared content increases your site's visibility and traffic.

Regular updates are a great way to keep your content updated. Posting daily or weekly is better than posting once a month.

Posted content tends to get more engagement, as readers expect to see new content.

In your content, include links that point back to your homepage. This makes it easy for visitors to locate additional resources on the site.

Your content should be mobile-friendly. Mobile devices now outnumber desktop computers. According to a recent survey, more than 50% of internet users access websites via their smartphones.

Test it on various smartphone and tablet browsers to ensure your content looks good when viewed on small screens. The mobile-first approach is a must-have for website developers and owners.

It's more than aesthetics. Mobile sites convert more than desktop websites. Not only are they easier to navigate, but they also tend to load faster because of the smaller size of the site.

Content that is valuable to your audience.

————————————————————————————————————————————–

By: Sancia Sprott
Title: How To Create A Membership Website For Free
Sourced From: groovefunnels.com/blog/how-to-create-a-membership-website-for-free/
Published Date: Wed, 16 Jun 2021 16:00:35 +0000

How to master product packaging

By

When a product is in transit between a manufacturer or a consumer, packaging keeps it safe. It can be used by companies to separate components of a product or make it easier for customers to buy individual items.

Packaging is more than utility. Packaging can also play an important marketing role that influences how consumers perceive your brand.

What is the importance of good product packaging?

Packaging is often the first thing a customer sees. It is often the first contact they have with your company. It is a crucial component of how people perceive your brand.

You can make your packaging a positive marketing tool if you take it seriously. You can use your packaging to tell your brand's story. Laundry Sauce, a luxury laundry detergent brand, designed its packaging in collaboration with its own brand to tie the two brands together. The brand's original origin story is the packaging design of its pods. It is elegant, has hot-stamped logos and conveys luxury.

A picture is worth a thousand pictures. Quality visuals in packaging can tell a brand's story. Packaging can send subtle messages. One example is the positive feeling associated with Oakland California's Blue Bottle coffee brand. A bag of coffee beans will come with a simple blue bottle logo and packaging. This ensures consistent quality.

Customers will also be attracted to a good package. This marketing strategy is best demonstrated by LEGO's mystery boxes. The boxes have a minimalistic, clean exterior that focuses on one brand (e.g. Star Wars) and leaves the rest to the imagination.

Good packaging can also be a tangible manifestation of your company’s corporate social responsibility efforts. A brand can instantly show its sustainability by using recyclable materials and indicating this fact on the packaging.

Tips for Mastering Product Packaging

Customers can form their first impression of your brand in as little as seven seconds. Your product packaging should not only represent your brand. It should immediately be noticed. These are some tips to help you achieve that.

Be consistent.

You may have the opportunity to express your creativity through product packaging. It's important not to overuse that creative energy. Your packaging should not be changed too often. It can become an integral part of your branding. Consumers should be able to recognize your products immediately upon seeing them.

Do not complicate things.

Simple is more powerful than complicated. It communicates a clear message to a wider audience and is easy to remember. Packaging is all about simplicity. You need to identify the most important elements you should include, such as a logo, title and brand colors. Then, make sure they are clear and easy to understand.

Concentrate on the key features.

Many products cater to specific needs. Rice bags are a great way to eat cheaply. A collectible action figure can be fun. As you create each product, it is important to be aware of the key selling points. This information should be used to help you focus on the right things in your packaging.

Interact with intrigue

Your product packaging should convey a message. Your packaging can communicate your brand's story, demonstrate sustainability, and highlight key features. But don't tell everyone. Communicate with simplicity while still maintaining an intrigue. You can draw a customer in by empathizing with their pain points and inviting them to purchase to help address those issues.

Do not chase the latest trends.

To be clear, packaging can set trends. If you chase a trend for a short time, your brand can look out of fashion when consumer tastes change. It is not a smart idea to react to current trends. Add to this the time and effort it takes to sell existing inventory and get the product on the shelves.

Consider the customer's eyes.

Your packaging doesn't have to be noticed by everyone. Your customers should do the same. When packaging decisions are made, keep in mind your target audience.

Quality packaging is dependent on many factors. These are the key factors that will make your products stand out on the shelves, e-commerce sales pages, and wherever else customers interact with them.

Utilizing Product Packaging in Your Marketing Strategy

Packaging is essential, regardless of whether it is part of your marketing strategy. Good packaging can help to promote a brand, which can provide a tremendous value.

This natural marketing method can be used in all possible ways. This will ensure that customers are drawn to your products and have a predictable, yet unspoken, positive experience.

Marketing Insider Group's post How to Master Your Product Packaging appeared originally on Marketing Insider Group.

————————————————————————————————————————————–

By: Mikel Fields
Title: How to Master Your Product Packaging
Sourced From: marketinginsidergroup.com/branding/how-to-master-your-product-packaging/
Published Date: Mon, 19 Sep 2022 09:30:10 +0000

Google Search Console – A Guide for SEOs (2022 update)

By

Do you want to see how SEO efforts are paying off for your business?

Google Search Console is a free tool that provides detailed information about site performance, security issues and errors.

What is the process? This is what we're going cover today.


What is Google Search Console?

Google Search Console is a set of tools that Google offers to help you monitor your site's performance and find problems. It also helps you rank your site higher in Google. It's a powerful but complicated tool.

In 2010, we created a comprehensive beginner's guide for Google Webmaster Tools. There have been many changes to Google Webmaster Tools over the years, including a rebranding of Google Search Console.

This guide has been updated to include information about Google Search Console, how it works, the data you can find about your website, any important data that you may have forgotten about and how to monitor for potential issues that could affect your search engine rankings.


Setup Google Search Console

You will first need to set up Google Search Console if you don't have one.

Sign in to the Search Console website and sign in using your Google Account. This is the account you use for Google Analytics.

You'll see the dialogue box below the Start Now button.

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You have more options to verify your identity by selecting the URL prefix.

Next, verify that this site is yours.

This involved uploading an HTML file to your webserver or embedding code in your website's header.

If you have Google Analytics already, it will automatically verify your site and you'll see this:

You can also try these other verification options if this fails.

DNS CNAME verification is one of the newest verification options. This option was previously in Google Webmaster Tools but has been reintroduced for Google Search Console.

After your site has been verified, you can submit a sitemap.

This is a simple XML-file that tells Google Search Console which pages are on your website.

If you have one already, you can usually find it by typing in http://yourdomain.com/sitemap.xml to see it in your browser.

Online tools such as XML Sitemaps can be used to create a sitemap if one is not already created.

You can use the Google XML Sitemaps plugin to create a WordPress website.

After activating the plugin, go to Settings under WordPress Dashboard and click on XML Sitemap.

Your sitemap should be generated by the plugin, so you don't need to do anything else.

Your URL will be at the top of this page.

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Copy the link address, go back to Google Search Console and paste it under "Add new sitemap" in GSC.

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Search Console may take up to a few days before it starts pulling information about your site.

Wait a while, then read on to learn more about Google Search Console.


What data can you pull from Google Search Console?

After you have verified and added your website to GSC, you can view tons of information about the performance of your site in GSC.

This is a powerful tool. These are just the highlights of new types data. You should also remember to review important data every now and again.


Google Search Console Overview

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Your Overview will be the first thing you see when you visit your website within GSC.

This overview shows you the most important data in Google Search Console. Click on the appropriate links to visit certain areas, such as Search Analytics, Crawl Errors and Sitemaps.

These areas can be accessed via the menu on the left sidebar.


Search Results

You'll find Search Results in the left sidebar.

This section provides an overview of your site's position in Search Engine Results Page. It includes clicks, impressions and click-through rates. You can also see what queries your site is listed for.

You can filter the data using filters at top to sort it based on date, location, type of search and many other criteria. These data are crucial for understanding the impact of SEO efforts.


Index Coverage report

This report provides data about URLs Google tried to index for your property, as well as any issues Google encountered.

Googlebot scans the web to find words and compiles an index.

It also examines content tags and attributes such as your titles and alt texts.

This graph displays a breakdown of URLs from your site that Google has indexed and may appear in search results.

This graph will change as you add pages and subtract pages.

You don't need to worry if your number of indexed pages is lower than you think. Googlebot filters URLs it deems duplicates, non-canonical or with a no index meta tags.

A number of URLs that your robots.txt files has blocked from crawling will also be visible.

You can also use the Removal Tool to check how many URLs have been removed. This will almost always be a low number.


Sitemaps

Sitemaps were mentioned earlier so I'll briefly cover it again.

You will find information about your sitemap in GSC under Sitemaps. This includes whether or not you have one, and when it was last modified.

You might submit your sitemap if you notice that the date of your last sitemap download is not recent. This will allow you to refresh the number submitted URLs.

This will allow you to keep track of Google's reading of your sitemap, and if all pages are being viewed the way you want.


Removals

You can temporarily block pages from Google's search results by visiting Removals.

A page can be hidden for up to 90 days before it becomes unreadable.

You will need to remove a page permanently from Google's crawling.


Core Web Vitals

Core Web Vitals is a collection of metrics that can impact your search ranking. These metrics include speed, usability, visual stability, and usability. These are ranking signals so pay close attention.

Accelerated mobile pages AMP

Accelerated Mobile pages is an open-source project that provides mobile websites with fast loading speeds and slow connections.

If you don't already have a page, you can click here to start creating one.

A boilerplate code will be provided that you can modify to fit your site.

img alt="A boilerplate bit of code." class="wp-image-164868" height="446" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/image8-1-700×446.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/image8-1-700×446.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/image8-1-350×223.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/image8-1-768×489.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/image8-1.jpg 835w" width="700"/>

For pages in GSC go to Enhancements >AMP.


Links to Your Website

Are you curious about your backlinks.

GSC displays the top domains linking to you, as well as the pages of your website with most links. Scroll down until you see Links. You'll find a complete report of all links to your site by clicking on the link.

This is the most complete listing of all your backlinks (and other internal links)! You will get it for free.

It is a powerful tool that allows you to see where your content is being used on the internet and which pages perform best in Google's eyes.


Manual Actions

You can check if your pages do not comply with Google's webmaster guidelines by clicking the Manual Actions tab.

This is one of the many ways Google has taken steps against web spamming.


Mobile Usability

You can check if all pages of your website are following the best practices set by Google on the Mobile Usability tab.

As you can see text size and viewport settings can all be affected.

These and other errors can have a negative impact on your mobile site's ranking, which will cause you to be lower up the results page. These errors can be fixed to improve your user experience.

As you review this information, I recommend that you also test your website's mobile speed. I use Ubersuggest to do so.

First, type your URL in the search box, and then click Search.

class="wp-image-164872" height="238" loading="lazy" sizes="(max-width: 700px) 100vw, 700px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/image13-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/image13-1.jpg 350w) width="700"/> class="wp-image-164872" height="238" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/image13-1.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/image13-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/image13-1-350×119.jpg 350w" width="700"/>

Click the Search button and scroll down until you have seeded Site Speed.

img alt="An image from the Ubersuggest site audit function" class="wp-image-164873" height="260" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/image14-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/image14-1-350×130.jpg 350w.jpg 350w.jpg 350w.jpg 350w.jpg 1-350×130.jpg.jpg.jpg.jpg.jpg class="wp-image-164873" height="260" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/image14-1.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/image14-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/image14-1-350×130.jpg 350w" width="700"/>

The site speed will be displayed on both mobile and desktop devices. Mobile loading times are more important for the purpose of this exercise. Mobile devices load my site in just two seconds. This is an excellent score.

Site speed is not the only thing that matters. There's also an advanced breakdown of:

  • First happy painter
  • Speed index
  • Interactive time
  • Opportunities for SEO audit
  • First meaningful painting
  • First CPU to go without power
  • Estimated input latency

If you find any problems, immediately fix them and then retest your site. This may be enough for you to speed up your site's loading times.


Crawl Stats

You can find the Crawl Statistics report under Settings > Crawl stats for a deeper analysis of Googlebot's visits to your site.

This will show you how often pages of your site are being crawled and how many kilobytes of data are downloaded each day. It also shows the time it takes to download your site.

img alt="An image showing crawl stats" class="wp-image-164874" height="381" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/image15-1.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/image15-1.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/image15-1-350×191.jpg 350w" width="700"/>

Google says there is no "good crawl number", but they have suggestions for sudden drops or spikes in crawl rates.


Fetch with Google (Now Called URL Inspection).

This tool allows you to test how Google crawls your site and renders it.

This is a great way to ensure that Googlebot can access pages that are not normally accessible.

If the page renders successfully, you will be able to check if there are any blocked resources for Googlebot.

Click View Tested Page to view the HTML, screenshot and crawl errors. Note: Crawl errors used be its own report. Now it can be found in URL inspection under Coverage.

This tool is a great freebie for web developers who want to debug their websites.


Robots.txt

This tool is useful if you are using a robots.txt to prevent Google from crawling a particular resource.

If you don’t want your image to show up in a Google Image Search you can check your robots.txt to ensure that it isn’t.

You will receive a Accepted or Blocked message when you test. You can then edit the message accordingly.


Parameters

Google recommends that you use this tool sparingly as incorrect URL parameters can adversely impact the crawlability of your site.

Learn more from Google about how to use URL parameters correctly

This tool can be used to monitor their performance and ensure they aren't pointing Googlebot in the incorrect direction.


FAQs

What is Google Search Console?

What is Google Search Console?

Google Search Console is a set of tools that allows you to monitor your website's operation, identify potential problems and improve its Google rank. This is a Google online tool that provides information about your website and users who have visited it.

How to use Google Search Console

To learn how to use Google Search Console first add your website into Google Search Console. Next, create the operations that you want to optimize consistently. The next step is to submit a sitemap. Finally, you can learn metrics that will help refine and report on your operations after using the Google Search Console.

How to set up Google Search Console

Sign in to your Google Account and open Google Search Console. Next, add your site. To verify your account, enter your URL prefix or domain name. Then you can start taking advantage of these features.


Conclusion

Google Search Console provides powerful insight into your site's performance and what you can do for Google to pay more attention. After you've mastered the basics, you can learn how to use GSC data for increased traffic of 28 percent or greater.

Are you using Google Search Console? Which areas are you most helpful in? We'd love to hear your comments. Happy data analysis!

————————————————————————————————————————————–

By: Neil Patel
Title: Google Search Console: A Guide for SEOs (2022 Update)
Sourced From: neilpatel.com/blog/google-search-console-guide/
Published Date: Sun, 14 Aug 2022 19:00:00 +0000

Ubersuggest Vs. Ahrefs SEO Tool Comparison

By

You have so many SEO tools available to you today.

Digital marketing is growing rapidly and the industry must adapt quickly. The tools you choose should allow you to work smarter, not harder.

Your marketing plan should include keyword research and SEO strategy. This is all part of your overall marketing plan to reach a wider audience.

A powerful research tool is essential to build an effective SEO strategy. Which research tool should you choose?

My tool Ubersuggest, which is a combination of two of the most well-known names in SEO, is often compared with Ahrefs.

I get what you are thinking: "Well which one is better?"

Consider ease-of-use, functionality, pricing, and pricing when comparing SEO resources such as Ubersuggest vs. Ahrefs. Let's look at each of these three options and compare the strengths and weaknesses between them.


Ubersuggest for Search Engine Optimization

Ubersuggest is my mission to ensure you get the information you need quickly.

The dashboard is easy to use, regardless of your level in your SEO journey.

It's important to be able plan clearly and not bombarded by numbers. You'll find all the information you need in our navigation bar to help you keep your strategy on track.

Enter keywords and competitor websites that you would like to analyze. You can view a general overview of each category, or generate content ideas and keywords suggestions.

You can hover over each section to see the true meaning of the numbers. The button that clarifies what is considered "good" and "amazing" in terms of metrics such as domain authority or backlinks is a nice feature. It acts as a guide to help you quickly identify if you are on the right track.

Ubersuggest is both an SEO tool for beginners and a tool for experts.


Features

Ubersuggest's original feature was its ability to generate keyword ideas. Since then, we've added many valuable features.

Comprehensive SEO page reports will show you where your site ranks in every aspect of SEO, from keywords to URLs. It will also show you where your site traffic comes from as well as your backlinks. A site audit can be done to determine if there are any SEO problems and how you can fix them.

Labs is our latest feature. It includes keyword visualization and keyword lists. These work together as a group of similar keywords. Keyword ideas can be used to create topics or expand content ideas.

img alt="Keyword visualization of pet groomer using ubersuggest" class="wp-image-166644" height="413" loading="lazy" sizes="(max-width: 700px) 100vw, 700px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_–Ahrefs3-353×207.jpg 350w, https://neilpatel.jpg/uploads/2022/Ubers3-768×453.jpg 1100w.jpg 768×453.jpg 768×453.jpg class="wp-image-166644" height="413" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs3-700×413.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs3-700×413.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs3-350×207.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs3-768×453.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs3.jpg 1100w" width="700"/>

img alt="Keyword visualization software from ubersuggest." class="wp-image-166645" height="414" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs6-700×414.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs6-700×414.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs6-350×207.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs6-768×454.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs6.jpg 1100w" width="700"/>

These are the features that give us an advantage. We listen to what you have to say to create these offerings.

We asked you what you would like to see in this tool. We're now using your data to help get ahead of your competitors and reach your goals.


Pricing

As you grow your business, I understand that your budget is important to you.

Ubersuggest is available free of charge. It works like this: you get a daily search limit and free features. This is a great way for you to test Ubersuggest out and familiarize yourself with the platform.

A paid account gives you more functionality and access to exclusive tools if you like what you see. We believe you'll.

Ubersuggest allows you to crawl your website. Because the data is immediately available, you'll be able to quickly determine when pivots are needed.

img alt="Ubersuggest's pricing plan" class="wp-image-166646" height="413" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs5-700×413.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs5-700×413.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs5-350×207.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs5-768×453.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs5.jpg 1100w" width="700"/>

Ubersuggest pricing is much lower than Ahrefs.

We offer packages starting at $29/month if you need more search capabilities and features. You can also choose to upgrade to a Business plan for $49/month or the Enterprise plan for $99/month. These plans are great for managing multiple websites as they offer more search options, support, and functionality.

You don't need to worry about a monthly billing. You can get our lifetime version and pay a fixed price upfront.

My goal is to make Ubersuggest accessible and affordable.

It is all about winning at SEO and growing your traffic.


Customer Thoughts

It is exciting to hear about the opinions of Ubersuggest customers.

I listen to the feedback and make improvements for better user experience. Users view Ubersuggest not only as a valuable platform but also highly respected.

Users often mention reasons why they switch from Ubersuggest to another platform. This is usually due to its higher price or less usability.

Ubersuggest is about low cost and high value.

It's a joy to see people who don’t consider themselves SEO experts feel that this tool meets their needs.


SEO using Ahrefs

Ahrefs can be described as a set of SEO tools.

This SEO resource provides the insider's scoop on content marketing. It allows users to examine the success of competitors and top-ranking keywords. You can also use the unique backlink approach to make better content creation decisions. Ahrefs' backlinking tool is unique because it can find internal links that you can use to create your own content.

They have a guide for new users of their software.

Ahrefs understands that being ahead of the competition is crucial for business owners. Ahrefs explains how to get more traffic to your site and how you can avoid hitting a plateau in site traffic.

The keyword study provides the most important data for users. These are just a few of the data reports that they offer. Let's take a look at all the features and see what it does for customer outcomes.


Features

class="wp-image-166648" height="445" loading="lazy" sizes="(max-width: 700px) 100vw, 700px.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_–Ahrefs9-1-768×488.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/Ubersuggest_vs_vs9-1.jpg 1453w.jpg 9-1.jpg class="wp-image-166648" height="445" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs9-1-700×445.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs9-1-700×445.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs9-1-350×222.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs9-1-768×488.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs9-1.jpg 1453w" width="700"/>

Users can find the main aids in categories such as Ubersuggest. The Site Explorer, Content Explorer and Keyword Explorer are the main aids for users.

Site Explorer provides information about the performance of various web pages. The Content Explorer allows you search for the most popular web pages. Site Explorer offers three SEO tools: backlink checker, organic traffic research and paid traffic research. Each of these tools can be used to measure data using competitive research.

Content Explorer allows you to mix and match your search results to find high-performing content. You can use the filter options to analyze which areas you should add new ideas for generating content.

This is consistent with the Keyword Explorer which returns the click-through rates (CTR) as well as monthly search volumes for specific keywords. It provides stats about keywords, such as data on keyword difficulty analysis and search volume.

Ahrefs' content explorer.

img alt="Ahrefs" keyword overview of healthy juices. class="wp-image-166650" height="442" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs8-700×442.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs8-700×442.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs8-350×221.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs8-768×485.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Ubersuggest_vs_-Ahrefs8.jpg 1363w" width="700"/>

Ubersuggest also offers a Site Audit option. This will show you the pages that need to be cleaned and suggest ways you can improve.


Pricing

Ahrefs offers a variety of plans, from Lite to Enterprise.

The Lite plan is $99/month if you manage a single website. You also have the option of the Standard plan at $199 per month or the Advanced plan at $399 per month. Agency seeking their expertise? $999/month is the going rate for the Enterprise plan.

Ahrefs Webmaster Tools will give you limited access to the Site Explorer and Site Audit, so you can't be sure which level to choose. You can then upgrade if you require more features. It's easy to see how the tool can benefit your business and you don't have to take too much risk if it isn't for you.


Customer Thoughts

Ahrefs is referred to by users as an all-in one solution.

It is a popular choice for SEO tools because it meets business needs. The updates are a popular way to improve your SEO strategy, according to long-term users.

Users will stay loyal if they pay attention to the smallest details.

Users also appreciate the frequent updates and rapid solution development. Ahrefs' education is a big plus for users who have stated that they take SEO seriously.


Ubersuggest or Ahrefs? Which SEO Tool is Better?

These tools are well-known in SEO.

Both features, pricing and customer feedback are very positive.

Other than a few differences in features–which make each option unique–affordability is a big deal to businesses. Ubersuggest is the best option if you are looking for the most affordable option.

You could however combine them for better SEO results – if you are willing to pay the right price.


Ubersuggest and Ahrefs can be used together?

You don't need to choose between Ubersuggest and Ahrefs. They can be used together.

Although the platforms are similar, each platform has its own features that can prove to be useful for users.

Labs on Ubersuggest is one example. Ahrefs offers backlink tracking.

Both tools can be used together to maximize keyword opportunities, particularly long-tail ones, and ensure internal links are cycling in your content as often as possible.

In many cases, it is possible to have both. Most importantly, Ahrefs as well as Ubersuggest want you to succeed in SEO.


Conclusion

There are many powerful SEO tools available. Before you sign up for a paid account, make sure to test all features. The value provided will help you improve your content creation, blog, SEO ranking, and other strategies.

Consider the overall value when weighing Ahrefs and Ubersuggest. When expanding workflow tools, businesses such as yours are looking for price point and resource functionality.

My recommendation is to use the lowest-level plan of each tool. You will be able to determine which tool is the best for you to improve your SEO strategy after you have put them to use.


What has Ubersuggest done for you? Are you using both?

————————————————————————————————————————————–

By: Neil Patel
Title: Ubersuggest vs. Ahrefs: SEO Tool Comparison
Sourced From: neilpatel.com/blog/ubersuggest-vs-ahrefs/
Published Date: Fri, 16 Sep 2022 07:00:00 +0000

4 Keys to a Successful Business Leadership

By

Quality leadership is essential for all businesses. A leader is someone or a group that has the vision and the drive to make it a reality. The ship could sink in the sea of commerce just as fast as it set sail without a captain.

It's not even a book on business that we love the most. The book is Creativity Inc. – Overcoming the Unforeseen Factors That Block True Inspiration by Ed Catmull.

Along with Steve Jobs, Ed Catmull is President and Co-Founder of Pixar. He also serves as President of Disney Animation Studios. He was the leader of the teams that produced the first 3 Toy Storymovies , Finding Nemo and Monsters Inc., Up, and many other animated films.

Although it sounds more like a self help book, it is actually a business book. The message is all about how to inspire, manage with candor and win through creativity and how to trust your team.

MIG has always believed in candor. Consider this: If life is too short, our careers (and our business lives) are more precious.

While you don't want to offend anyone or make yourself look stupid, you must be honest and offer an opinion that could help someone else or your company to move on.

This is a great video by Ed discussing the importance of failing.



Quick Takeaways


  • Failure is often the first step in growth and learning.

  • Learning from your past mistakes and being honest is the best way to drive your business forward

  • A better culture will result in a more honest environment for your staff and council.

People who are open to conversation can bring a smile to the business world, which is often cold. This trait is admirable in business leaders. It requires courage. It can make you vulnerable. The impact can be devastating, but it is possible to make a difference. Particularly when trust and candor are present in the team dynamics.

Here are the key ideas from the book with some great Cliff Note overviews from Fast Company, Business Insider and Business Insider.

Create a "Brain Trust".

What is a braintrust? A brain trust is a group of motivated, passionate and focused people from your company who work together to solve a problem.

What is the brain trust? They challenge the person responsible for the problem, be it company strategy, product decisions or a marketing campaign.

How does the brain trust function? Catmull says that complete candor is the key ingredient of brain trust.

All members of the team are invited to express their opinions and be honest. Catmull states that the trick is to keep the team honest and open to sharing their opinions. If the entire brain trust is focused on moving the company forward disagreements and criticisms are beneficial to both the leader as well as the business.

Catmull also mentions authority as another important factor in a brain trust's success. A brain trust should not have any authority. They advise the problem owner. This prevents the natural defensiveness that can arise when someone feels threatened by their peers.

To create a culture of ideas, focus on team dynamics

Catmull discusses the importance of working hard to improve the dynamics within your management team structure. There are many reasons people hesitate to speak up.

Source: Pareto Labs

Catmull advises leaders to pay attention to the structure and environment of their team to ensure that ideas flow freely from all parts of the organization. " Managers should focus on the dynamics and not just the ideas produced by their team, Catmull states. A healthy dynamic will lead to better and more ideas.

More than you think, You Are Wrong

Catmull believes the 80/20 rule is false. Catmull believes that it leads to the false belief that you are always right, which is a delusion. Despite being at the forefront of your company's thought leadership, you don't have to be perfect.

He stated that it is important to recognize that you can be wrong more often than you think. Leaders must be open to this realization, and let other people's ideas and creative process inform your decisions. It is difficult to get and take advice. You have to accept that you may not know everything.

This creates the right environment for creativity, new ideas flowing freely, and empowered individuals and teams. This eliminates the traditional power dynamics of personal politics that are so prevalent in businesses.

It allows them to learn how to trust one another. Catmull says trust and candor are two of the most important characteristics for effective teams.

Don't let your ideas go!

Pixar has produced blockbuster animated films for many years, each one breaking records. Ed says that it wasn't an easy process. "All anyone sees is the end product, and it's almost romantic to imagine how you got there. These stories are a waste of time when we first post something.

Pixar achieved all of these incredible successes by accepting the fact that your first ideas may be wrong, listening to others' advice, and creating an open operating environment that is based on trust.

He advises us not to let our first ideas go stale. Iterate and pivot. Next you can open your mind to the creativity of others.

Do you want to create a culture that trusts and is open-minded? Wrap up

You can't do this without looking at your weaknesses and strategies. Your business decisions and life will be influenced by your self-awareness. If you are ready to take your business and your leadership to the next level, then it is time to become aware and start working on your future ideas.


You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.

Marketing Insider Group published the post 4 Keys to Successful Business Leadership.

————————————————————————————————————————————–

By: Michael Brenner
Title: 4 Keys to Successful Business Leadership
Sourced From: marketinginsidergroup.com/strategy/keys-leadership-success-candor-trust/
Published Date: Tue, 13 Sep 2022 14:00:00 +0000

What’s the Market Doing to You? Why Content Marketing Is More Important Than Ever

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Marketing during a pandemic? It was possible! Your reward? Record inflation and the challenge to market in a down economy that feels uncertain.

You're not the only one who is frustrated as a marketer or business owner.

The past few years have been hard on us all. As the economy slows down, it is understandable that companies are trying to find ways to be financially more conservative. In many cases, marketing is the first thing to be cut from the budget.

However, I can tell you that putting a pause on your marketing efforts will not help your business get through this difficult time.

Eric Boggs, a fellow marketer and CEO of RevBoss (a B2B prospecting service provider), sent me an email newsletter that inspired me to explore this topic.

Eric shared his thoughts about the tweet pictured below.


Image Source: RevBoss

He explained RevBoss’s plans to continue with their marketing efforts, while taking smart actions in the interim like cutting travel costs and creating more conservative forecasts. Also, monitoring the pipeline for slowdowns.

Why? Because the market will not stay down forever. Consumers will spend again. You'll get the ROI from your consistency when they start spending again.

Like RevBoss, who took their own advice and continued to focus on outbound and inbound activities, Marketing Insider Group has kept its content strategy active and lead generation efforts at the same or higher level.

This article will explain why and how content marketing can be your Swiss army knife in times of uncertainty. It can be used even when there is uncertainty to keep your pipeline moving and increase ROI for markets that are on the rebound.



Quick Takeaways


  • Content marketing has 62% less cost-effectiveness than traditional marketing strategies.

  • Companies that do not cut marketing expenses are the ones that rebound best from economic downturns.

  • The key to content marketing success is momentum. You can't stop marketing efforts in a downturn and then play catch-up once it's over.

  • Focusing on lead generation and nurturing will position you for success in markets that are on the decline.

Why Content Marketing is Important in a Down Economy

In 2022, marketing will look completely different than in the past. Marketing used to be about avoiding expensive tactics such as billboards, radio and TV commercials, magazine ads, and newspaper advertisements.

You can now execute a complete marketing strategy online.

You probably know by now that content marketing is 62% cheaper than traditional marketing methods and generates 3X as many leads if you have read our blog.

Content marketing costs 62% less and generates 3X the leads of traditional marketing methods.


Image Source: Viisme

This is crucial in times of fiscal responsibility. This allows you to continue marketing even when your company is cutting costs.

Content shows potential and current customers that you are consistent. Content keeps your brand visible while providing value to your audience even when they aren't ready to buy.

When things are improving and buyers are willing to spend again you can be sure they will choose your brand over others. Marketing cuts will lead to a void in the pipeline and customers being lost to your competitors when the economy improves.

The Momentum Factor

Content marketing is not a quick process. You will not see results overnight if you don't publish often and maintain consistency. Marketers must have a long-term view of success and be willing to work hard for the ROI.

Even more so in times of economic decline.

The thing is that consumers might not be purchasing, but they still need solutions. This means that they continue to research, learn and search for possible solution providers.

Your momentum will suffer if you stop marketing in order to cut costs. It's not possible to earn new keyword rankings, generate new traffic, or create content that can be shared in other places.

Your audience might not be able find you even though their needs are similar to yours. If they do decide to purchase, they won't include you on their shopping list. You'll need to build new momentum for months before you can see any results.

Consistent content marketing in a down economic environment can reduce the downturn in leads and conversions.

Content marketing in a down economy can shorten the length and depth of any downturn you experience.


Image Source

Five Things You Can Do Instead Of Cutting Your Marketing Budget

Reduce costs wherever possible

Marketing is not on the budget list, but that doesn't mean it can't be cut. Instead, find non-mission-critical budget items that can be cut and save money.

Eric mentioned that RevBoss reduced their travel expenses — an intelligent move in a world where Zoom is the norm. Other areas to consider are reducing supplies and pausing the purchase of new equipment.

Keep an eye on your pipeline

Do not rush to cut costs and reduce business activity before there is a real dip. The industry and customer segments that consumers spend and the demand for them vary greatly. It is important to not make drastic changes without real evidence.

Watch your pipeline for changes in trends. To track customer, lead, and user behavior, use data-driven tools such as your CRM, email platform, SEO tool, or Google Analytics. You should base your decisions on the data that you collect, not what you read in the media.

Make adjustments to your forecasts

It is crucial to keep your team happy by reaching sales and marketing goals. Frustration will result from trying to achieve targets that are not realistic. You and your team should not be disappointed by unrealistic forecasts. Adjust your forecasts if you are experiencing longer lead conversion times like many others so that you know what to expect.

Concentrate on lead generation

You must convert paying customers to earn revenue. It's tempting to increase conversion efforts during economic downturns. It is important to pay attention to leads that are already in your pipeline, but it is equally important to have a solid lead generation strategy.

Although leads you generate now might not convert as fast as you would like, they will eventually. Keep up your efforts inbound and outbound. To keep your pipeline full, you must implement a strong lead nurturing strategy that keeps your leads engaged until they are able to purchase.

Repurpose and refresh old content

Your existing content library can be a great place to start if you need to cut down on content creation costs. Repurposing and refreshing old content can boost your traffic in any economic environment. Here are my recommendations:

Google Analytics and other data tools can help you identify the best and worst performing content

You can refresh your most successful content by adding statistics, visuals or other relevant information to the topic.

Take a look at your least-performing content and remove any that are not necessary. Make the necessary changes (such as better keyword usage or new visuals) Make necessary changes to improve the performance of the rest

Old content can provide a great source of leads, despite what you might think. HubSpot conducted an internal study on this topic and discovered that 76% of page views were from old content and 92% of new leads are from it.

Internal HubSpot research found that old content accounted for 76% of their page views and 92% of their leads.


Image Source: HubSpot

The Long Game

One key commitment to content marketing in a down economic environment is to take a longer-term view of ROI. Harvard Business Review has found that companies that prioritize marketing continue to rebound the best after economic downturns.

It is possible to not see immediate results. You may not see results right away. However, if your brand is strong (which we hope you are), then you can be confident that leads will convert over time.

Even if buyers don't buy, they still need your brand's expertise, resources, information, and information about products and services. Your brand will remain visible and present no matter what, so that you are able to count on a boost in the market when things get back on track.

Do you need help weathering the storm?

Our SEO Blog Writing Service can help you increase traffic to your website through content marketing. Our SEO team can provide you with optimized content that is easy to publish every week for up to a year.

To get started, schedule a quick consultation!

Market Got You Down? Marketing Insider Group: Why Content Marketing is Even More Important Now

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By: Michael Brenner
Title: Market Got You Down? Why Content Marketing Is Even More Important Now
Sourced From: marketinginsidergroup.com/content-marketing/marketing-in-down-economy/
Published Date: Mon, 12 Sep 2022 10:00:04 +0000

10 Brands Show Us What Email Marketing Looks Like

By

Email marketing is an essential part of nurturing sales leads. Email marketing is a way to connect with prospects on a personal level by providing relevant content.

Salesforce reports that 49% of marketers believe email is directly related to their success. Direct Marketing Association noted that email marketing in the United States has a 4.300% return-on-investment.

Marketers should now believe in email's power, there is no doubt.

Email marketing is cost-effective and can prove to be a profitable channel for businesses. Email marketing campaigns that are well-crafted and personal can be action-oriented, personal, and measurable.

Neil Patel talks about modern email marketing and the best practices.



Quick Takeaways


  • Email marketing is essential to amplify your overall digital marketing strategy

  • Creative CTAs and emails can increase your click-through rate on your website

  • The email list is usually voluntary and speaks directly to your prospects or clients

These brands know how to create amazing email marketing campaigns. Get inspired!

1. Drift – Break The Ordinary


Image Source: Drift.com

Drift sent this welcome email to genius subscribers. Drift received 75% open rate, and 25% responses from subscribers.

Its simplicity and shortness are the keys to its effectiveness. Although most people are aware that automated emails are sent by companies, this message seems to be contrary to conventions.

It's conversational and more casual than formal business communication. It may appear automated, but the clever use of language gives it a human touch that makes it feel like you are having a casual conversation with Dave.

2. PayPal – Be clever and relatable


Image Source by HubSpot

PayPal's email is both clever and relatable. It manages to grab the attention of its audience. It is no surprise that people read emails relevant to their lives.

Marketers should look for different scenarios that relate to their services and to their target market and then use them to their advantage. The scenario was about splitting bills with friends. This used to be a problem.

The company shows its customers how PayPal solves everyday problems by showing them the solution.

3. BuzzFeed – Punchy Subject Lines and Preview text

BuzzFeed is well-known for its expertise in content marketing and blog posting. Their posts are some of the most treasured on the internet. Did you know that the company also uses email marketing to its advantage?

BuzzFeed uses phrases that match their email content. The headline is punchy and goes well with the preview text, as you can see in the photo. This is an engaging strategy that will captivate readers' attention.

It's easy, fun, and engaging. Use BuzzFeed's tip and write email subject lines as if you were writing an article title. Your email open rates will improve.

4. Litmus – Play with Moving Images


Image Source: Hubspot

Animation can be a great way for your readers to engage with your message. Litmus does a great job in incorporating animation into their emails.

They used a swipe motion animation in this campaign to imitate the email tool's functionality. It's that simple. The reader is attracted to the movement and gains a deeper understanding of what the message means and how it can be used by them.

5. Kate Spade – Feedback is the Key


Image Source: Myemma.com

The email from Kate Spade is a hit because it's mutually beneficial to both Kate Spade and its customers. Data collected from patrons can be used to plan and strategize, and 25% off is something every customer can appreciate.

Ask your customers what they think and gain their insight into your products. Customer feedback is vital to help you determine your brand's direction and drive business growth.

This allows you to create a base of loyalty in your market. Customers will feel valued if your brand values their opinions.

6. Cook Smarts – Provides Something Useful


Image Source: BuildFire

You must be able to see the world from your audience's perspective in order to create engaging messages.

Cook Smarts does it in a clever way. To help their subscribers avoid stress and make it easier to choose the right food, they created a daily meal plan. The content compliments their product and encourages users see what else is available. This is the reason it was so successful.

7. Boden – The Sense of Urgency


Image Source: Myemma

Boden is offering a last chance sale to customers.

This email encourages readers to explore what lies ahead. The email conveys an evident sense of urgency by saying "last chance" and it is augmented by the fact that the reader almost missed out.

The call to action, which tells users "Quick Clean Up", also gives the impression that this sale is particularly attractive where large discounts are possible.

8. Bonobos – Helping Hands


Image Source from BuildFire

Bonobos understands their target market. They were able to create a style guide for men's clothing using fashion expertise and humor. This campaign is perfect for email marketing and it appeals to their audience.

Because your brand is a source for valuable information, this strategy works. Marketers must understand their audience's needs and offer assistance.

9. Uber – Clear and Simple


Image Source: Hubspot

A clear, concise message that resonates with your audience is the best thing. Uber informs their contacts about new offers such as promotions and guides. All this is paired with a strong call to action.

Their brand and mobile application are also consistent in their email style. This simple, yet elegant detail compliments their visual branding and helps to emphasize their message better.

10. Airbnb – First Impressions Last


Image Source: Myemma

Email marketing is all about first impressions. This is your first step in attracting the attention of your target audience. Remember, good impressions lead to long-term outcomes.

Check out Airbnb's welcome email. It encourages immediate interaction and is proactive. The visual elements are easy to understand and exude a friendly atmosphere. CTAs encourage users to get going. Mobile users are also attracted to it, something that many brands continue to neglect.

Take a bow

These brands have executed successful email marketing campaigns in many ways. These strategies were difficult to create and required a lot of effort. We are confident that the decisions made were based on targeted market data and actionable insights.

You can always draw inspiration from them but you should also try your hand at some experiments. Get advice from experts and brainstorm with your team. Don't forget to incorporate customer feedback into your decision-making process.

It's now time to build your next email marketing campaign.


Are you looking for advice or help in using some of these marketing strategies? You are in luck! Marketing Insider Group has 35+ highly-skilled writers available to create content for your business. Get a consultation or check out our blog content.

Marketing Insider Group's 10 Brands Show Us How Email Marketing Works appeared first on Marketing Insider Group.

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By: Carter Grimm
Title: 10 Brands Show Us How Email Marketing is Done
Sourced From: marketinginsidergroup.com/content-marketing/10-brands-show-us-email-marketing-done/
Published Date: Thu, 08 Sep 2022 14:00:00 +0000