TikTok has over 1 billion users. Businesses have the opportunity to promote their services, increase their audience and improve their ROI with targeted advertising campaigns.
What is the challenge? The challenge? Effective strategies are essential to maximize your TikTok advertising budget. Here's how you can master TikTok ads to create winning campaigns.
Who should use TikTok ads?
TikTok advertising is open to anyone. However, TikTok ad campaigns work better if you're targeting certain demographics.
Let me explain. TikTok is a popular app that attracts young adults and teens. DataReportal's research shows that:
- 43.3% of users are between 18-24 years old.
- 32.2 percent of respondents are between 25-34 years old.
Only 11% of those over 45 are represented, making it a poor platform for targeting this age group.
We can dig a little deeper into demographics.
- TikTok is used by both men and women. However, TikTok is more popular among women. Over 60% of TikTok users are females.
- TikTok is the most popular app in the United States, where it has over 136.4 millions users.
Say you're targeting young U.S. women. Are TikTok ads more effective for specific businesses than others, even within the same demographic? Possibly. With over 57 billion views for sports-related content, fitness and beauty content have over 33 billion.
TikTok can be found in 154 countries. This makes it appealing to young adults and teens.
7 Steps to TikTok Advertising Success
There is no “right” way of running a TikTok advertisement campaign. However, there are some ways that you can optimize your TikTok ads to increase your chances of success. These seven tips will help you master TikTok advertising.
1. Learn more about TikTok Ads Manager
TikTok Ads Manager allows you to create, manage, and run your ads from one central location. TikTok Ads manager allows you to:
- Use different templates and visual formats to create compelling ads
- Target specific audiences per campaign
- Track ad performance with customized reports
How much does TikTok advertising cost? TikTok advertises using a bidding system. This allows you to set your daily and campaign limits according to your marketing budget. For campaigns, expect to spend at most $50 per day, and $20 for specific ad group ads.
TikTok Ads Manager accounts are required before you can create TikTok ads. TikTok has a detailed guide for getting started, but here's a quick guide.
Go to the TikTok for Business homepage and click “Get Started”. Next, enter your details, then click “Sign up” again.
Next, enter some basic details about your business to create an account.
After you have registered, you will need to fill out some additional details about your business, including payment information. Then, wait for approval before you can create your first ad.
Creating TikTok Ads
- Click the “Campaign” button from your TikTok Ads Manager Account.
- You can choose your campaign goal, such as app installs, traffic or lead generation.
- Give your campaign a name and budget. If you select “No Limit”, your spending is determined by the budget that you have set for the “ad group” level. You can also choose to set a daily budget or lifetime budget, which limits your spending.
- Make your campaign.
After you have a campaign setup, you can create individual ads and set up an advertising group. These instructions are easy to follow and can be completed in no time.
This is a crucial point to remember. You can't modify the budget once you have created a campaign. Before you create your TikTok Ads campaign, make sure that you are comfortable with the maximum spend limits.
2. Make your mark with creative elements
TikTok recommends that ads be kept under 15 seconds. Here are some creative ideas to make your ads stand out in this short time frame.
- Use “Branded Effects” to enhance your ads. These are elements such as stickers or filters that you can use.
- Be careful when choosing your ad format. For example, In-Feed ads look and feel like native content, which makes them feel more authentic. TopView ads appear at top of the user's “For You”, section, and may help to drive brand awareness.
- Your ads can be enhanced with music or sound effects. Make sure that the music and sound effects are in line with your brand's voice.
Laneige, a Korean skincare brand, wanted to increase engagement by encouraging people to download coupons for their skincare products. Branded Effects was used to show how people might look before moisturizing.
After moisturizing, apply:
The results? The result? 419,000 engagements, 12,000 followers, and thousands upon thousands of coupon downloads.
Not sure what elements you should use? Consider popular posts within your niche and consider their appeal to your target audience. Then, apply these principles in your campaigns.
3. Try Spark Ads
Have you ever seen someone use (and love) your product on TikTok. Would you like to run user-generated content (UGC), as part of your own advertising campaign?
Spark Ads allows you to take organic posts from other TikTok accounts, and make them into original advertising content. This is why you would want to do it. Let me tell you three reasons.
For one, using existing content is less work.
Furthermore, because the content is from real TikTok accounts all activity generated (e.g. follows, likes, shares, etc.) is linked back to yourpost. Spark Ads are a great way to increase engagement.
UGC also adds authenticity and boosts your brand's image. Spark Ads are worth the effort, as customers are more likely to choose UGC over branded content.
Here's an example. Digital bank Up targets Australians between 18-34 years old. They were looking for a partner to help them build brand awareness and expand their audience reach.
Up selected @TashInvests as an Australian financial influencer for their mission. Spark Ads were produced by @TashInvests. They generated more than 1.5 million impressions and downloaded 76 apps, exceeding Up's initial expectations.
These are some tips to get the most out of TikTok advertising.
- To present your products at their best, choose content that has positive undertones and is happy.
- To emphasize key points, e.g. Product features.
- To find the most successful ads and to revise less-reallying ads, run A/B testing.
- Spark Ads is a great way to get permission from people.
4. Try Different Targeting Options
Targeting a specific audience is what makes the most effective ads. TikTok is aware of this and allows you to target specific audiences with your ads.
Targeting audiences can be done by using dimensions like their age, behavior, device, interests, physical location, and so on. You might target people under 25 who use iPhones, Canadians, soccer-loving men, etc.
Here are the steps.
TikTok Ads Manager: Go to “Ad Group”, then “Targeting.”
Next, select the audience segment you want to target. You might select users between 25-44 years old, for example.
TikTok will optimize your ads to maximize the chance of running a successful campaign. Cool, right?
5. Make Effective Use of Data
Hashtags are used to group content into specific categories, so that others can easily find the information they are most interested in. A search for #starbucks might be an example.
You can use as many hashtags you like, but you won't reach your target audience unless and until you know the best hashtags. Here's how to choose the right hashtags.
Check out the hashtags that your top competitors are using. It's likely that you should include at least one of these hashtags in order to increase your visibility.
Next, use trending #tags. Mountain Dew used #nationalpetday as an example to promote its “Code Red” beverage in an engaging and fun way.
Scroll to the “Discover” tab to see the top hashtags for the day. Select the one that resonates for you:
Search for the word you want to search and leave the hashtag. You can tap “Hashtags” in the search bar to see similar hashtags that you can use in your campaigns.
6. High-Quality Graphics
TikTok has a high visual platform. Your ads must have graphics and videos in order to stand out. You don't necessarily need expensive recording equipment. @lucajpeterson, TikTok's creator quickly creates high-quality visual content.
Film your video and then upload it as normal. Click “Post” before you click “More Options”. Drag the “Upload HD” bar until it turns green.
Sharp videos make your content come to life. Zoomerang TikTok's video gives us a sense of the fabrics and textures. The brand uses high-quality graphics.
Upload the best graphics and videos possible to get the most out of your TikTok ads.
Here's a last tip. TikTok research shows that more than 63 per cent of videos with the highest click through rate (CTR), highlight the main product in the first three seconds. No matter what your marketing goal is, be concise.
7. Keep your CTAs simple
TikTok ads can only hold someone's attention for a couple of seconds. You need to create a clear, concise and actionable call-to-action (CTA)
CTAs require viewers to take action, such as visiting your website, downloading an app, or using a promo code. CTAs that are well-designed can increase sales by responding to the needs of users and driving specific actions.
Sour Patch Kids wanted customers to be able to create their own candy bags by promoting its “custom mix”. The colorful display card “Make Your Mix”, which identifies the desired action, is engaging and fun.
TikTok Ads manager has pre-made CTA buttons; however, you can create your own visual inlay to make your campaign stand apart.
- Keep your eyes on the goal and communicate the message with as few words as you can.
- Select the right color palette. Your button should match the ad.
- You should create an urgency in your message that encourages viewers to click on the button.
- You can use different ads and test which CTA works best.
Commonly Asked Questions about TikTok Advertising
How much does TikTok advertising cost?
There are many factors that influence the cost of your TikTok advertising. A campaign budget has a daily and lifetime limit of $50. You need to have a minimum budget at the ad group level of $20 per day. Your lifetime budget is your daily budget multiplied with the number of campaign days.
How can you create ads on TikTok
First, create a TikTok ads account and select your campaign objective. You will need to name your campaign, decide on your marketing budget, place your ads, and select your audience. Create your ads and schedule your campaign.
Which businesses should use TikTok Advertising?
TikTok ads are a great way to advertise your business. TikTok ads may be more effective for retailers who sell to younger customers.
What makes a TikTok advertisement a great one?
TikTok ads that are visually appealing have clear CTAs and carefully chosen hashtags to increase visibility. They are visually appealing and capture attention in a matter of seconds.
Conclusion: TikTok advertising
TikTok ads can help you increase visibility, improve your ROI and expand your social media reach. TikTok advertising can be used by all businesses. It's simple to start and doesn't require a large budget.
You can create a successful TikTok ad by using images and creative elements such as videos. Keep your CTAs short and concise and only target relevant hashtags. Need help getting started? Check out my consulting services.
Are you familiar with TikTok advertising? What is the most difficult thing about TikTok ads for you?
By: Neil Patel
Title: Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok
Sourced From: neilpatel.com/blog/tiktok-ads/
Published Date: Wed, 01 Jun 2022 16:33:10 +0000
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