Our job as marketers is to capitalize upon what's hot in the "here" and "now."
How can big news stories be interpreted? Google Trends is a great tool to find out what is most popular.
This tool helps you identify current and upcoming trends in search marketing. The tool allows you to take the information and apply it in any (and all!) of your marketing strategies.
This article will explain how to use Google Trends, and what steps you can take in order to make the most of it.
What are Google Trends?
Google Trends is a powerful tool that allows marketers to identify the most popular topics in a variety of industries. Although initially designed for journalists, marketing and journalism share a lot.
Both the marketer and the journalist are competing for attention. Whatever they are trying to accomplish, they want to attract attention to as many people as possible by providing relevant and interesting information.
Google Trends is now available. This resource will help you identify the current trends and show you how to use Google Trends in order to attract your audience's attention.
In October 2021, for example, the Pittsburgh Steelers were the top-trending search on Google. This could be because of a recent game in the busy football season.
Google Trends tells us that this topic is very popular, so you might consider creating content on the topic. There are many factors that influence the content you create, but Google Trends is a good indicator of what is most popular.
You can use the search bar to search for a topic you are interested in but not sure if it is trending.
To see what Google had to offer, I searched "cryptocurrency" in Google.
As you can see, the chart ranges from 0 to 100. 100 is incredibly high and 100 is very low interest.
In the past two years, cryptocurrency has been a popular keyword on Google a few times. This could be due either to new coins being released or more people becoming involved in crypto and following trends.
Why should you use Google Trends to Market?
Even if your job isn't in content creation, it is important to be familiar with Google Trends. This tool is used by marketers who understand the importance to capitalize on trends.
While we are often focused on creating the best evergreen content, it is important to also maximize our efforts by finding the right place and time to publish a piece of content. How to use Google Trends
Search for Interesting Topics
You need to find interesting topics to write about, whether you are a content marketer, a blogger, or an SEO professional. We often forget that the people who are interested in topics we write about, and not just our keywords and technical SEO.
Google Trends is a great tool to discover what people are most interested in. This tool will show you the amount of interest surrounding a particular search phrase, so you can decide if it's worth creating content.
Be aware that not all trends are good choices. Look for trends that are related to your industry to find the best work.
Google Trends can be used for visual content, as well as written content. Google Trends is a great tool to help you determine what your audience likes to see.
You can generate attention for your content by creating an interesting and relevant image. This will show your target audience that you are interested in what they want and understand their needs. This also has SEO benefits.
Identify (and leverage) Seasonal Trends
Your business may be seasonal if you are in the tourism, e-commerce or travel industries. It can be hard to know when to stock up on particular items.
Let's take, for example, the possibility that you sell a piece bass fishing equipment on your e-commerce site. Google Trends can help you determine when bass fishing is most popular. Let's have a look.
The image shows that bass fishing is a popular sport throughout the winter and spring. It peak in early summer, then declines as you enter fall and winter again, at least in the Northern Hemisphere.
This would indicate to e-commerce store owners that late winter is the best time to start pushing your marketing campaigns. It's when interest is high. To prevent backorders, you may also want to expand your inventory.
5 Tips to Use Google Trends in Marketing
Let's now look at some of the reasons why you should use Google Trends to improve your marketing campaigns.
1. Ideas for blog posts
Google Trends is an excellent way to discover new topics to write about. Writers know how difficult it is to create content that readers love and ranks well on Google. Google Trends is a great way to identify hot topics. They tell you exactly what's trending.
They provide specific topics and queries for trending search terms. Let's keep the bass fishing example in mind and scroll down. The first is related topics and the second is related queries. This is how it looks:
You can now expand on the theme by writing about related topics. Some of the most popular topics were Major League Fishing, Bass Anglers Sportsman Society, and Major League Fishing. These topics were probably popular since Major League Fishing was launched in 2022. It was also the 50th anniversary of Bass Pro's , which made it a significant year for fishing in general.
If you are writing something time-sensitive, it is important to pick blog posts topics that reflect current trends. It should be relevant to your audience, even if it isn't evergreen content.
2. Get ideas for social media campaigns
Google Trends searches can be used for more than just organic search marketing. They can also be used for social media. It is difficult to build a large social network and keep coming up with new content to promote your brand. Google Trends can help.
The related queries section can be used to identify trends and create creatives and copy. We see searches for bass pro fishing tournaments, for example. Perhaps we would like to launch a social media campaign about fishing if we own an e-commerce shop. The tournament could be used to promote our brand, and possibly mention professional fisherman who use the lures or gear we sell.
Another question is "winter bass fishin' lures". That was one of the seasonal examples I was referring to. It might be a good idea to launch a social media campaign highlighting our top fishing lures for winter. We can make use of the fact that people are already preparing to fish in cold weather.
3. You can use it to improve SEO
Organic search is an obvious area where Google Trends can be used for SEO. It is also useful for keyword research. Google Trends is not for everyone. You can still use it to find relevant keywords, and then use Ubersuggest free SEO tools to determine if they are valuable keywords.
The best part is that you can access years worth of data to help you plan for the future. You can see whether a topic will be relevant in the future.
It is easy to see that the trend in bass fishing will continue for many years if we use the same keyword over five years.
Every year, the volume of sales fluctuates between the same months. This information can help you plan for the months ahead and fuel your marketing strategy.
4. Search for long-tail keywords to use in paid campaigns
Your success depends on your ability to find the right keywords to use in your paid campaigns. This is also crucial from a financial perspective, as the earlier you identify the right keywords, you can begin to capitalize on paid ads.
It tells us more about the current trends in bass fishing if we limit our search to 90 days.
Three long-tail keywords are available, one being "bass pro fisherman bibs". A bib is the clothing fishers use to cover their clothes as they enter the water. They wear them when it gets colder than waders. This means that fisherman are searching for gear that will keep them warm when temperatures drop.
We could also see that we are not selling fishing bibs in our e-commerce shop. A paid campaign may be created around this product, with an image of someone wearing a bib in fall-like settings.
This would appeal to our target audience. We also know that the term is in high demand, so we expect plenty of paid searches.
5. Trending Topic Ideas for Webinars
You want to reach the right people when you create a webinar. Google Trends will help you achieve this.
You might be selling a course in bass fishing, and offering a webinar for free to get people to sign up. To grab their attention, you'll need to use current topics on social media and PPC ads. It is also important to find out what the anglers are searching for online.
Google Trends is here. Google Trends will help you learn their language. You don't need to guess between Google Trends and keyword research.
Google Trends is free to use
It is free from Google. Google Trends provides a quick overview of what's hot in the news, what people search for and how they change over time. These searches can be done based on location or season.
Google Trends can be used to SEO
Google Trends is a great tool to support SEO with niche content planning. Enter the keyword that interests you and get valuable insight into how people are discussing it. This will allow you to create a highly customized SEO strategy.
Marketers need to be able identify trends. Whatever industry you are in, your target audience searches Google for products and services. You need to find out what these things are.
Google Trends is a great place to start. Want more assistance? Get in touch with our digital marketing team.
Are you convinced that Google Trends is an effective marketing tool? Why or why?
By: Neil Patel
Title: 5 Ways to Use Google Trends for SEO Research
Sourced From: neilpatel.com/blog/google-trends-marketing/
Published Date: Wed, 17 Aug 2022 19:00:00 +0000