A landing page is essential to drive more people to your products. You will need to think about your audience, your call to action, the product/service, and your niche.
Landing pages that are beautifully designed and informative give potential clients the lowdown on your product. This combination of visually appealing graphics, a well-organized template and social proof will help you create landing pages that convert.
It is not easy to create a landing page that converts well. Small changes to the layout, copy, and design can make all the difference in converting clicks into sales.
Dreaded is right. The number one goal is to keep users on your website. When creating your landing page, the number one goal is to keep users on your site.
Here's a short video by Flux Academy about landing pages.
Here are some quick tips:
- A landing page that is well designed will attract clients and prospects alike, increasing your conversion rate.
- To get people to view your landing pages, you need to have both aesthetic appeal and useful content.
- You can find tons of resources online to help you design landing pages.
These are just a few examples of landing pages that work.
Because it contains all the necessary elements, from the catchy headline to simple CTA copy and visually appealing screenshots, Unbounce is the best example of a great landing page. They make their living designing landing pages, so you can expect them to be brilliant.
Unbounce's landing pages are SEO-friendly. There is enough content to keep users engaged before they move on to the next step. The details are not distracting because they are all below the fold, and only visible when scrolling.
Wistia's clever contrast of white and blue is visually stimulating. The sign-up form is also visible from the moment the page opens. The sign-up form to create an account is strategically located on the site. FAQs are at the bottom.
External links have been removed and users are free to move on to the next step.
Bloom incorporates a few key elements of an engaging landingpage: captivating images and a minimal template. Because too many images and details can distract from the main purpose of the page, the white space allows users to absorb all of the information.
It includes a form with a description of what happens after you complete it. Because of its bright color, the "Submit" button should not be missed.
American Bullion's headline is catchy and tells readers what the page is about right away. This allows them to skip scrolling through the entire page.
The introduction paragraph is short and provides enough information to intrigue but it's not too long. The site's call-to-action is simple and the submit button is brightly colored. The page's overall design is completed by testimonials and trust symbols that provide additional information about company.
HBO Max also has the added benefit that it sells a cool service. The landing page has their live titles, which gives users visual aids to help them sell the service.
The landing page is vibrant, clear, and directs prospects to sign up.
Neil Patel's website is another example of a great, distraction-free landing site. It demonstrates to visitors that there is only one way forward. It provides a compelling description of what the offer is in an attractive presentation.
The CTA copy is contained within an orange button, which helps readers understand that the offer will help them grow their business.
Bills.com's clean, refreshing look is due to its landing page's crisp white and blue layout. The large slider makes it easy to get straight to the point.
Webprofits' background is a grainy black, but the text in white contrasts well with it. A prominent field form is provided for visitors' website address. There is also a bright pink CTA button which draws them to their next action.
This page provides complete information about Webprofits, its services, and multiple call-to action buttons at the bottom of every page ("Talk to Webprofits")
Basecamp's info-heavy design directs readers to the free 30 day trial and the number of signups for the week before. This landing page highlights the information prospects would need immediately.
Users looking to increase their storage space will likely be researching the best rates and most reliable data. This information is presented right away, eliminating the need to go to every page in order to find it.
The Netflix landing page is an excellent example of concise content and a strong call-to-action. Your visitors need to be able to follow the steps after they have read your headlines. A big red button invites visitors to click "Get Started" in this instance.
Netflix and all streaming services have landing pages that are more user-friendly. You already know the information they provide so they don't need to be detailed.
Take a bow
A landing page can increase conversion rates for your content marketing and direct sales. You might be wondering if landing page design is something you should consider if your content and offer are already compelling.
It is not easy to create a landing page that converts well. Small changes to the layout, copy or design can make the difference between submissions and the much-feared high bounce rate.
To find the best combination for your audience, make sure you A/B test every aspect of your landing pages.
Have fun testing!
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Marketing Insider Group published the post 10 examples of awesome landing pages that convert.
By: Carter Grimm
Title: 10 Examples of Awesome Landing Pages that Convert
Sourced From: marketinginsidergroup.com/content-marketing/10-examples-awesome-landing-pages-convert/
Published Date: Tue, 09 Aug 2022 14:00:00 +0000