It’s more important than ever to get your business online.
Even if your brick-and-mortar business is a brick-and mortar brand, an online presence is essential. Research has shown that 87% of consumers start their product searches through online channels. This is bad news for any business.
Joomla is a content management software (CMS) that can help increase traffic to your website. While SEO and marketing professionals don’t recommend Joomla (especially since there are a lot of content management systems that do a much better job), Joomla still enjoys a large user base, with approximately 2 million websites. This gives Joomla about 3 percent of the market.
It is a popular WordPress alternative. This makes Joomla SEO one of the most sought-after.
What is Joomla?
Joomla (also known as Joomla!) Joomla (also known as Joomla!) is an open-source CMS, which can be hosted on your own server. It was created in 2005. You can use it to create websites and other applications. Joomla is preferred by Joomla users because of its simplicity and ease-of-use.
The Pros and Cons Of Joomla
Let’s take a quick look at Joomla SEO before we get into the details.
The Advantages of Joomla
Joomla is a great CMS despite its declining market share. These are just a few of the many advantages Joomla offers.
- Advanced user administration Joomla is a great system for user access control and user management.
- Flexibility Joomla’s components, and modules offer more flexibility to display different content types, even non-standard ones. Joomla’s flexibility is also enhanced by the ability to create different types of websites within the platform.
- Multilingual support – Most CMSs on the market require third-party plug ins to provide multilingual support. Joomla’s core has the ability to “go the extra mile”.
The Disadvantages of Joomla
Joomla is a great platform, but it can also have its drawbacks. These are the disadvantages of Joomla:
- Not-user-friendly – Joomla is not an easy platform to learn.
- Low SEO capabilities Joomla has been behind the curve for many years when it comes to SEO capabilities outside of the box.
- More developer-focused. While it is easy to use for small or medium-sized websites, you can make things more complicated if your site is large. It’s almost impossible to do without some developer assistance.
- Extension compatibility problems: Joomla is one of the biggest flaws. It updates faster than most developers can keep up. This can cause compatibility issues for extensions that could result in your website not working properly.
Now that you are familiar with Joomla and the pros and cons of Joomla, let’s move on to the real business of the day: Joomla SEO.
Top 10 Joomla SEO Tips
It can be hard to improve your Joomla SEO results when you have so many disadvantages. These 10 best practices will help you to avoid some of these problems and make your website more user-friendly.
1. Always use the latest version and extensions
Joomla SEO’s most important aspect is to ensure that you are always using the latest version. This helps to keep your built-in SEO tools up-to-date. All extensions should be updated. Your website will function properly and your visitors will have a pleasant user experience (UX).
2. 2. Use security extensions
The latest software can help improve site security. This is one of the ranking signals search engine engines use to decide where to show your content.
Website security is more important than ever. Technology is constantly evolving, and unscrupulous agents are finding new ways to compromise data. Security is now a top ranking factor. It’s more important than ever that you don’t click “remind me next” and instead update your systems whenever new versions become available.
Google’s Algorithm considers cybersecurity so crucial that websites with poor security are penalized. This is to protect users. Users will be notified when they click on your link that the website may not be safe to use. This can lead to high bounce rates and a drop in your rankings.
Joomla security extensions can help ensure that your website is secure. Joomla security extensions can help you improve the data protection of your Joomla website so that it is trusted by search engines as well as users.
3. Joomla SEO Settings Configuration
Actively configuring Joomla’s global SEO settings is another important factor to remember when Joomla SEO is done, especially on a new site.
Although it may seem tedious and time-consuming due to the many small adjustments you will need, the end result is well worth it. You will need to make the following tweaks:
Clean Up Your Links
Search engines also use short and easy-to-read URLs as a ranking factor. Joomla default links are confusing and messy. You can clean them up by making search engine-friendly URLs available (SEF URLs), removing your URL ID and URL rewriting. This will let you clean up URLs and eliminate the index.php at your links.
Enabling HTMLzip Compression
Gzip compression works like a zip application. Gzip compression asks your server compress your website files and send them to the receiver. Your website will load quicker. This is crucial because search engines prefer sites that load quickly.
These small adjustments to your default configurations can help you set up your website for SEO success. These simple adjustments are worth the effort.
4. Conduct Proper Keyword Research
SEO strategies must include keyword research. It’s no different for Joomla SEO. Ubersuggest is a keyword research tool that helps you find keywords that your target audience searches for when they search for your product.
Once you have found them, use them strategically in your content. Your keywords should be prominently displayed in these places:
Use the keyword research results to create SEO-optimized content. This will help you rank highly on search engine result pages (SERPs).
5. Prioritize Google’s Page Experience
Google ranks websites based on page experience. This is why it’s important to keep in mind when designing your Joomla SEO strategy.
What is page experience?
Page experience is a collection of signals Google uses in order to determine how visitors interact with your website. Google strives to provide the best page experience for users. Websites that deliver a better page experience rank higher. The following factors can impact page experience:
- The core web’s vitality
- Site security
When you create content and design your Joomla website, remember that you are not only delivering content. You’re also delivering experiences.
6. A solid linking strategy is essential
Your website’s rank is greatly affected by links. They are actually one of the top ranking factors Google uses.
To boost your Joomla website, you need a solid linking strategy.
There are three types of links you should pay attention to when mapping the course for your linking strategy:
- Backlinks : These links are from sites other than yours and act like a vote for confidence from outside parties.
- Internal links: Internal linking helps search engines understand your website better. This helps to pass “link juice”, from pages with high authority, to those who need it. Use only related pages for internal linking. Joomla’s “categories feature is a great way to achieve this.
- External links: External links are vital because they strengthen topical signals, and search engines can get better context for your content. These links can also be used to gain the trust of your readers.
How you build links and the type of them will have a big impact on how high your website ranks. You should carefully plan how to use links on your website.
Structured data can be described as a code that helps search engines better understand your website. Schema markup can be used to help search engines understand the meaning of your website’s raw data. Search engines will be able to match your content with users’ searches if they have a better understanding of your website.
Structured data makes it easier for search engines understand your website better. Rich snippets allow you to show richer information in search results. Rich snippets can reveal additional details about your content on Google’s search results pages. They are also interactive. This increases the CTR of your posts and leads to high engagement rates, which are a sign your content is valuable.
You already knew it–better rankings.
Although the SEO impact of rich snippets and structured data may seem indirect, it is important to remember the importance of rich snippets and structured data in optimizing your Joomla SEO.
8. Local SEO: Get it done
Local SEO is important for any business with a Joomla presence. There are a few ways you can do this:
- Location-based keywords: Use place-based keywords in both your content and metadata to tell search engines and users exactly where you are located.
- Register on Google My Business. Directory directories such as GMB and other business directories can help you rank for local searches.
- Optimize voice search: Voice search is the most popular method of location-specific search. It will help you rank higher in local searches by optimizing for it.
Sitemaps can be an easy addition to your Joomla SEO strategy and help you boost your rankings. Sitemaps are a file that gives search engines critical information about the pages of your website and how they relate to one another. Sitemaps act as your website’s blueprint, helping search engines crawl and index your pages.
What does this all have to do Joomla SEO?
Sitemaps are useful for search engines to determine if the content you provide is relevant to a query. Sitemaps also provide a great user experience, which are two factors search engines take into consideration when ranking web pages and websites.
Do not worry about the technicalities involved in creating a sitemap. A sitemap generator can be used to automatically create one by simply scanning your website. Once you have done this, submit your sitemap via Google Search Console for “search engine crawlers” to fetch it.
10. You must always keep an eye on your SEO performance
To keep track of your SEO performance, conduct regular SEO audits. This will help you identify areas that need improvement. Use tools such as Ahrefs, SEO Analyzer, Google Analytics and SEO Analyzer to monitor your website. SEO is not a quick game. Don’t expect to see immediate results just for tweaking your website.
Joomla SEO Most Frequently Asked Questions
Joomla: What’s it good for?
Joomla is a great CMS for blogs, ecommerce stores and corporate websites.
Is Jooma good for beginners?
Joomla is an excellent platform for beginners. Joomla is a great platform for beginners, but if you are looking to create complex websites, you will need to have web development skills, or the assistance of a web developer.
Joomla is it completely free?
Joomla is an open-source platform that can be used in any way you like.
Joomla is better than WordPress
Although Joomla does have some advantages over WordPress, such as flexibility, WordPress has all the features that WordPress needs. When it comes to the essential elements of creating and maintaining a website that is successful, WordPress outperforms Joomla. These include SEO, customization options, and content management capabilities.
Joomla SEO Conclusion
SEO is always changing so you need to be on top of it. You must be up-to-date with Joomla SEO. Failing to do this could lead to poor rankings, which can ultimately result in a loss of business. Follow the SEO tips above if you want those leads to continue coming in.
Do you have a Joomla website?
Please share your Joomla SEO experiences below.
By: Neil Patel
Title: 10 Best Practices for Joomla SEO
Sourced From: neilpatel.com/blog/joomla-seo/
Published Date: Wed, 29 Sep 2021 21:25:27 +0000