I don't get it. There are many friends of mine who have companies. They start to talk to me about different types of investments as soon as they make some money.
"Real estate is supposed to be profitable."
"I want to be an angel investor. Any tips?"
My usual reply?
"Google Ads, dude!"
They manage these huge companies selling amazing products. What do they do? They run away and put their money into anything except their own business.
Why not sell more of their products instead? Instead of trying to learn new things, double down on what is already working.
Google Ads is my favorite way to achieve this, according to my experience. My friend can invest $50,000 to increase his money. He can spend 1,000 hours learning about angel investing and learn all the details to hopefully land an investment on the next Facebook. My friend could do the exact same thing for real estate. He would try to find a condo or apartment at a bargain price and then flip it. This is easier, but still difficult.
You can instead spend 100 hours learning Google Ads or hire someone who does. Then, invest $50,000 in Google Ads campaigns and make $500,000 in sales. Which do you believe is most likely to succeed?
Option three, in my opinion is the best option.
Today, I'd like to share a dark box that most people don't know: Google Ads.
Google Ads can be a great way to make your money work for you. It often boasts a ROI of hundreds of percentage points. But, I will show you how to deposit more money into your bank account than funding Google's empire.
Let's get to work. Grab your Google Ads apron and a pen to note the key steps to a successful campaign. Follow along as I show you how to make a profitable Google Ads campaign.
img alt="Neil Patel, pointing to the camera. class="wp-image-164502" height="338" loading="lazy" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads3.jpg" width="262"/>
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Google Ad Step 1: Is there customer demand?
Google Ads won’t work if your customers don’t search for your product/service online.
Keep this in mind as you prepare to create your first Google Ads campaign.
Ubersuggest is my free keyword research tool. It functions much like a thesaurus. The keyword tool works in the same way as a thesaurus. You simply enter phrases that you believe your prospects might be searching for and it will tell you similar phrases.
Ubersuggest homepage class="wp-image-164503" height="295" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads2.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads2.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads2-350×148.jpg 350w" width="700"/>
Ubersuggest also tells you how to:
- These phrases are often searched.
- Keywords that are competitive.
- How much each keyword costs to advertise.
All this information, when combined, will help you decide which keywords to use for your first Google Ads campaign.
img alt="The Ubersuggest keyword overview page" class="wp-image-164504" height="319" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads5.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads5.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads5-350×160.jpg 350w" width="700"/>
You can also use the keyword suggestions found under the main chart. This will give you an idea about the search volume for keywords related to yours.
You can also use Google's Keyword Planner to help you choose the right keywords to target. You can create a plan by getting bid estimates and total search results.
To determine if you want to advertise for a specific keyword, here are three questions:
- Is there anyone searching for the keyword in Google? If there isn't any search volume, that means that no one is searching for the keyword on Google.
- Is this person likely to purchase my product or service by searching for the keyword? Is the person just researching and not intending to buy? What is the intent of the keyword? Advertising around keywords that are "buying intent" is a good idea. This will help you to target people who are looking to buy.
- Ask yourself: Can I afford to advertise for this keyword? Although this is an important question, it can be difficult to answer. Let's now take a look at this.
Google Ads Step 2: Can you afford to advertise on top keywords?
Before you create your keyword list, make sure it is appropriate to target the term. This will prevent you from targeting unprofitable keywords. It's better to have these numbers run before you invest time and money in a campaign that is likely to fail.
You need to determine your maximum cost per view (Max CPC) to answer the question, "Can I afford to market on this keyword?" This is done by comparing your company's Max CPC with the keyword CPC estimated in the Keyword Tool. You can then determine if you are able to afford to advertise.
If your Max CPC for a keyword is $5, and your estimated CPC at $4, you will know that you have a good chance of making a profit.
Your website's conversion rate and profit per customer determine your Max CPC. These numbers are not available to you, so you will need to estimate them or set up tracking to make it more accurate.
The formula below can be used to calculate your Max CPC. Next, compare that figure to the CPC estimate you have above.
Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate)
Let's take, for example, that your average profit per customer was $500 and that you converted 10 customers out of 1000 website visitors. This means that your website conversion rate is 1 percent.
Here's how to calculate your Max CPC if you have a 30% profit margin.
Max CPC = 500 x (1- 0.30) = $3.50
Your Max CPC must also be within the range of the estimated CPC calculated by Google's Keyword Planner tool. If it is not, you are in serious trouble.
Let's say your Max CPC is 3.50 and the CPC for a keyword $10. Before you can advertise profitably on a particular keyword, you must first increase your profit per client or conversion rate.
Google Ads #3: Conduct Competitor Analysis
Now you have a list with keywords for "buying intent" that you are confident you can afford. Next, leverage competitor intelligence to lower your risk.
You will find competitors in most industries who are more knowledgeable than you about optimizing and testing Google Ads campaigns. This means that they know which keywords, ads, landing pages, and phrases work best in your niche. You can find out if you are able to rank higher than your competitors by looking at their businesses.
Here are some ways to get started.
Spyfu.com will allow you to enter your keyword. It's called "cheap bricks" in this instance.
class="wp-image-164505" height="363" loading="lazy" sizes="(max-width: 700px) 100vw, 700px.jpg 350w. https://neilpatel.com/wp-content/uploads/2022/08/Google_ads4-768×399.jpg 768w. http://neilpatel.com/wp-content/uploads/2022/08/Google_ads4-768X399.jpg 975w.jpg 975w.jpg class="wp-image-164505" height="363" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads4-700×363.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads4-700×363.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads4-350×182.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads4-768×399.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads4.jpg 975w" width="700"/>
It displays the average CTR as well as the number of companies who have advertised for the keyword over the past three month.
This is a small number, as there are more than 1 million companies advertising via Google Ads.
It will also show you keywords that perform well in Google Ads.
Click on "Advertiser History" to see actual ads used by your competitors.
img alt="Spyfu.com advertiser history page" class="wp-image-164506" height="422" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-700×422.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-700×422.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-350×211.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-768×463.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7.jpg 975w" width="700"/>
Pro tip: The keyword appearing in your actual advertisement is a key determinant of relevancy for Google's Quality Score.
Brickit's ad doesn't mention bricks. They shouldn't be difficult to beat.
img alt="Keyword overview for "chelsea apartments in nyc" using Spyfu class="wp-image-164507" height="329" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-700×329.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-700×329.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-350×164.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-768×360.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-1536×721.jpg 1536w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6.jpg 1600w" width="700"/>
Here's a better tip.
You can search for a specific competitor. You might start with the 800-pound gorilla, who dominates the SERPs.
You can then go into the site and view all keywords they are bidding on, along with their estimated volumes and costs.
img alt="A list keywords" class="wp-image-164508" height="587" loading="lazy" sizes="(max-width: 445px) 100vw, 445px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads9.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads9.jpg 445w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads9-350×462.jpg 350w" width="445"/>
These combined approaches will reveal the entire PPC strategy of your competitors, which you can then reverse engineer to make them outperform you.
Sneaky, right? !
Don't compete. Dominate.
Google Ads #4: Use a Powerful USP
Your USP (unique selling proposition) is what sets you apart from your competition and gives prospects an incentive to choose you.
Your USP is essentially a statement that answers the question "Why should I (your prospect) choose to do business" over all other options.
There are three reasons why you should have a strong USP when it comes to Google Ads. It:
- Get more traffic from qualified prospects (encourage clicks to your ads) and repel unwanted leads (prevent clicks to your ads).
- Your sales conversion rates will soar. You not only get more traffic from your ads but also convert more of your traffic to paying customers.
- reduces price comparison shopping. This is a great way to make your product stand out from the rest. Buyers don't see you as a commodity. When you offer prospects compelling reasons to do business with your company, price becomes secondary.
A USP is an important ingredient. It makes sense. But how do you make one?
First, focus on your core strengths. What is it that you are better than your competitors?
Talk to your customers and listen to them. Customer insight is the key to building a company's USP. Ask your customers why they do business in your industry.
Ask questions to find out what customers don't like about your industry, and what they would like you to offer in addition to your core products.
Third, analyse your competition and search for opportunities. Unique is the most important word when it comes to unique selling propositions.
You need to research your competitors' ads, websites and marketing materials to create a strong USP. A spreadsheet is a great way to find commonalities between your competitors' ads, websites, and marketing materials. While you do this, search for an opportunity to speak something new and better.
Remember the Domino's slogan, for example?
"You get hot, fresh pizza delivered to your door in less than 30 minutes. Or it's completely free!"
class="wp-image-164510" height="393" loading="lazy" sizes="(max-width: 700px) 100vw, 700px") srcset="https://neilpatel.com/wpcontent/uploads/2022/08/Google_ads8-356×196.png 350w, https://neilpatel.com/wpcontent/uploads/2022/08/Google_ads8-768×431.png 768×431.png 861w, https://neilpatel.png8/Google_ad8.png8.png 861w class="wp-image-164510" height="393" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads8-700×393.png" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads8-700×393.png 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads8-350×196.png 350w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads8-768×431.png 768w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads8.png 861w" width="700"/>
(Image source: ConversionXL)
You can't ask for more when ordering pizza. It's fast delivery and still hot when it arrives.
Domino's Pizza does not claim to be everything to everyone. It doesn't even talk about quality ingredients, prices, or taste. Its entire business is focused on one thing that its customers are most concerned about – prompt, on-time delivery.
Imagine a group of college students on a Saturday night. That's Domino's Pizza's perfect customer profile!
Spend some time imagining how you are different from others. What are you bringing to the table that your competitors lack?
Profit from that.
Google Ad Step #5 – Have an irresistible offer
What offer can you make in your Google Ads campaign so compelling that your prospect will not hesitate to take action? What can you do to stand out among the other ads in search results that your prospect sees?
Your irresistible offer is the answer. It consists of four components:
The price of your product or service should be higher than its value. This is marketing 101. Your offer doesn't have to be expensive. It is important to clearly state the value that your product or service offers to your customers and to ensure that it exceeds your price tag.
If you offer something that seems too good to be true, your prospect might be skeptical. You must give a reason why your offer is credible.
If you are running a sale, for example, tell the reason you are offering such a steep discount. It could be clearing out inventory, an end-of-the year sale, celebrating an anniversary, opening a new shop, or your birthday.
3. Reduce or reverse risk
Everybody is afraid of being ripped off online. A money-back guarantee is one of the best ways to reduce the risk to your customers. You can either guarantee excellent service or give back the money to your customer with a money-back guarantee.
If you can, include a guarantee in your offer. This increases your response rates and is a great way for you to stand out from your competition.
4. Get involved
When he was teaching art classes in elementary school, one of my art teachers gave me some great advice. He advised me to "Use KISS… Keep it simple stupid." It was a great advice, especially when creating irresistible offers.
Make it easy for your prospect to reach you by calling. Your prospect shouldn't be expected to find the next step on your website or connect the dots. Keep it simple and use a strong call-to-action.
You may be wondering when to actually create your Google Ads Campaign. We're halfway through the process, and there are no ads to support it.
Trust me, these are the most important steps. You'll be grateful later when your ads go live and you start generating profits.
Let's not forget that you are so eager to create your ads.
Google Ads Step #6: Create Compelling Ads
You only pay when people click on your Google Ads ads. Your ads perform two important functions.
- Attract qualified prospects to click on your ad rather than those of your competitors.
- Unqualified prospects should be removed so that they don't click on your Google Ads budget.
This means you will get more traffic, more sales and less money wasted on unqualified leads. All of this leads to higher profits.
Your ads have one more job. A high click-through rate (CTR), combined with compelling ads, will increase your Quality Score. This in turn will lower the cost per keyword click.
Remember that the cost per keyword for each ad directly impacts how much you pay per click. Google Ads that are great will lower your costs while poor ones will increase yours.
Do you see the importance of step #6? You must also complete the previous steps as we use them all in order to make your ads more engaging.
Your Google Ads text ads should contain four components:
- Description line 1
- Description line 2
- Display URL
Because it is the first thing prospects will see, the headline is crucial. Google will highlight your keywords in your ads' title, making it stand out among other ads.
This is also a great way to make sure your ad is relevant to the prospect who is looking.
A great strategy is to ask the question in your headline. If the keyword is "new York city dentist", a compelling headline might be "Need a New York Dental Practitioner?"
The headline will include the keyword as part of the title. However, the question will make prospects say yes. A simple yes can sometimes be all that is needed to trigger a chain reaction that leads to a sale, as great salespeople are well aware.
Now, let's look at character length.
Google Ads allows you to use 30 characters in your headline. Make sure that every letter counts and use abbreviations wherever possible.
Description Lines 1 and 2
Your two descriptions should include the benefits of your service, your USP, social proof and/or a description of your offer. Include your call-to-action. Google allows for 90 words in each of its description fields.
Your display URL is often overlooked in your ads. Do not just copy and paste the domain name. Use your display URL instead to add your offer, call to action, and any other information that will make your ads stand out.
These are just three examples of what a dentist can do to help you get an idea of the possibilities.
Let me show you a sample of both a good and bad advertisement before we proceed.
Example of a good advertisement for the keyword "appliance repair"
Same Day Sub-Zero Repair
24-hour Service Available… Within 1 Hour
Coupon: $25 off Call us Now
You can clearly see that the advertiser is targeting a niche: people who own Sub-Zero appliances. They provide compelling benefits such as same-day, 24-hour service in under an hour. You can get a $25 off coupon. They also have a call to action: call now!
You will notice that the keyword would be added to the title of this ad to make it more relevant for the search phrase.
Example of a weak ad for the keyword "appliance repair"
[Name of the Company]
Family-owned since 1939
Call now if your appliance is in dire need
This ad's headline was the name and company of the company. It isn't relevant to the keyword "appliance repairs." No one will even know your name unless you are a well-known brand. It's not compelling, and it doesn't connect the keyword with the ad.
It is not an exclusive benefit to be "family-owned since1939". If the prospect adds up two or more and believes that longevity equals quality service, there is an implied benefit. This is a big ask, and it clearly doesn't follow the KISS principle. Your ads should focus on explicit benefits and not implied benefits.
The phrase "for all of your appliance needs" is too vague. This is an example where you try to be everything to everyone, instead of solving a specific problem for one customer.
Google Ads Step #7: Use Relevant Landing Pages
Your prospect is now actively looking for your product/service. Your ad stood out from all the others, so they clicked to learn more and arrived at your site.
If you're anything like many first-time advertisers, your prospect is looking at your homepage trying to figure what happened. The homepage made a promise that the ad couldn't keep.
This is because your homepage does not serve as an advertising landing page.
Your homepage should explain your business, your products, and the customers you serve. Your homepage may not be 100% relevant to the keywords searched or clicked ad. This is a mistake that you should not make.
Instead, you should create a landing page that matches both the keyword and the advertisement. Your goal is to ensure that the sales process is consistent so prospects feel confident.
Your headline is the most important element of your landing page. It is the first thing that your prospect will see. Your headline should grab attention and reiterate the offer in the ad. It should also compel your prospect's to continue reading the rest.
Make sure the copy on high-converting landing pages matches both the keyword searched as well as the ad clicked. Include:
- Your USP
- Your product or service's benefits
- Details about your irresistible deal
- Reviews are social proof
- Credibility that you are a legitimate business
- A strong call to action
Google Ads – Step #8: Conversion Tracking
Although we are almost done with setting up your campaign in Google Ads and you can start tracking conversions, there is still one more thing.
You won't know which keywords or ads are generating sales if you skip this step. This means that once your Google Ads campaign is up and running, it is impossible to optimize it.
Conversion tracking tracks the sales generated through your Google Ads campaign. You want to find out which keywords and which ads are driving sales.
Conversion tracking is easy if you have e-commerce shopping carts for some or all your sales. Use the Google Ads conversion tracking.
You can find the Google Ads conversion tracking code in your Google Ads account by clicking on the tool icon and then "Measurements > Conversions".
class="wp-image-164511" height="368" loading="lazy" sizes="(max-width: 486px) 100vw, 486px) srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads12.jpg 486w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads12.jpg 350w class="wp-image-164511" height="368" loading="lazy" sizes="(max-width: 486px) 100vw, 486px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads12.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads12.jpg 486w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads12-350×265.jpg 350w" width="486"/>
Click on the [+ conversion] button to create a new conversion. Follow the steps to determine your conversion. Next, add the code to your order page's thank you page or receipt page.
This code is very similar to Google Analytics code. However, it should not be placed on the last page after a customer has completed their order.
Google automatically tracks conversions when a customer visits your receipt page or your thank you page. This is all you need to know, so don't hesitate to get it installed before turning on your ads.
Google also tracks app downloads, web conversions and phone calls.
What happens if leads are generated online but the sale is closed offline – by phone or in person – instead of online? You can't add a currency code to your cash register. So what can you do instead?
These are the three strategies I recommend to track offline sales
- In your sales process, create a conversion page. Send your customers to a page that allows them to download important documents, get their receipts, register online or create an account. You can think of a way you can get your customers to this page and then add the Google Ads code. You can now track sales.
- Unique coupon codes should be used in ads and landing pages. Use unique coupon codes on your landing pages and ads to match the keywords and ad that generated the sale.
- Tracking phone numbers can be used in landing pages and ads. You can match calls and subsequent sales with the keywords and ads that generated them by using unique tracking numbers.
Once you have established conversion tracking, it is time to log in to Google Ads and create your first campaign.
Google Ads makes campaign setup easy. But don't accept all default settings. One of them could get you in trouble.
Google Ads #9: Setting up Success
Google Ads makes it easy to set up your Google Ads campaigns, as I already mentioned. Click on the blue plus button and then the New Campaign button as shown below. Follow the steps to add your keywords and ads.
Although the process is simple, you should be aware that many default settings may not be in your best interests. Step 9 is to ensure that you use the right Ads settings in order to achieve success.
These are the top settings you should be paying attention to:
- Search vs. Display
- Device Bids
- Keyword Match Types
- Negative Keywords
Search vs. Display
Choose Search Network Only as your campaign type. This ensures that you are only targeting the Google Search Network, and not the Display Network.
class="wp-image-164513" height="294" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11.jpg 700w, https://neilpatel.com/wp/uploads/2022/08/Google_ads11.jpg 350w") width="700"/image_ads11-350×147.jpg class="wp-image-164513" height="294" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11-350×147.jpg 350w" width="700"/>
Display advertising is completely different from search advertising. It requires different keywords, ads and landing pages. Always target different networks with separate campaigns.
Keyword Match Types
Many new advertisers don't know there are different match types. They waste money on search phrases that aren't part of their account.
There are three major keyword match types.
Broad match is, as you know, the default match type. If your keywords are a Broad match, Google will show you ads for any search phrase Google considers relevant to your keyword.
This will increase the impressions of your ads, but it will also mean that you will likely show ads to non-relevant search phrases which will waste your budget. Broad match is not recommended.
When the phrase in the keyword is part of a Phrase match keyword, ads will be triggered. If your Phrase match keyword for office space is "office space", then your ad will show for both "office space in New York" and "office spaces in New York". However, "office in space" would not display because "office space" is separated by "in."
Broad match doesn't give you as much control over your ads as Phrase match. Simply add quotes around your keyword (see below) to change it to Phrase match.
Exact match tells Google that your ad will only be displayed when the exact keyword is entered into Google. Exact match gives you the most control, but it also limits your exposure. Add square brackets to your keywords to set Exact match as your match type (see image below).
img alt="The campaign settings pages within Google Ads" class="wp-image-164514" height="365" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads13.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads13.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads13-350×183.jpg 350w" width="700"/>
Because Phrase match offers the most reach and targeting, I recommend it. You should include negative keywords when using Phrase match.
Negative keywords allow you to prevent certain phrases from being triggered by your ads. If you advertise on the Phrase match keyword "office space", then you should block the keyword "movie".
Google will not display your ads for office space rentals for people searching for Office Space movies.
Click on the Negative Keyword link to add negative keywords.
img alt="The Google Ads negative keywords page" class="wp-image-164515" height="283" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads14.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads14.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads14-350×142.jpg 350w" width="700"/>
Next, click on the Add button to enter the keywords that you wish to block.
After you have completed the setup, you can enable the ads to optimize your campaign.
Google Ads – Step #10: Optimization
After you have set your bidding and enabled your campaign, you can relax by taking a deep breath. Your ads are now live!
You can't let up yet. Many campaigns don't turn out to be profitable right away and require constant optimization in order to remain profitable.
Three main areas can help you improve the performance of your Google Ads campaign:
- Your keyword bids. Smart Bidding is a great way to get started. However, once you have generated clicks and sales you may want to adjust your bidding accordingly. You can raise your bids if your keywords are generating profitably but you are not ranked #1. If you don't see any sales from your keywords, it is time to reduce your bids, or even pause the keyword.
- Your ad click through rate (CTR). Your ad CTR directly impacts your quality score. This in turn affects the price you pay per click. You can optimize your CTR by A/B testing different ads to determine which one gets more clicks.
- Your landing page conversion rate. Your landing page is the last area you need to optimize. Although there are many tools that can help you test different landing pages, Google Optimize is the best. It's simple and free to use. You can create an experiment to compare two versions of your landing pages and determine which one converts most.
Your Google Ads are now up and running. What should you do? Do not wait. I'm serious.
Turn on the second ad, and when everything is running, move onto something else.
Do not wait for things to happen on the computer.
Do you remember the third promise you made before we started? Google Ads takes patience.
You can check back within a day. Next, create more ads. Take a look at the data. Start to tweak.
Remember, conversions are the key to everything.
While it's great to be able to tell which Google Ads have a higher CTR, it doesn't mean they will make more money.
You might need to wait for results for a few months.
Follow your ads and then analyze the data as it arrives over the next 10 working days.
Review the results, then turn off any ads that don’t work, add keywords and increase your focus on what is working well.
If you are interested in learning more, make sure to visit Quicksprout University's great YouTube channel on Google Ads. You can also join the Google Partner Program.
Are you a Google Ads expert? What are your top tips?
By: Neil Patel
Title: How to Create and Launch a Google Ads Campaign [2022 Update]
Sourced From: neilpatel.com/blog/profitable-google-adwords-campaign/
Published Date: Mon, 05 Sep 2022 07:00:00 +0000