A quick web search of the keywords "influencer marketing" and "SEO" will show you multiple articles that state the benefits of influencer marketing and SEO. Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? The short answer: You improve your search visibility, trust, and ranking. If you’re wondering how to make this happen, this article is exactly what you need. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.
1. To create content and improve visibility
Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn't see high bounce rates and makes your target audience stick and watch. Leveraging your influencers for content creation is a must as your SEO score relies on how well you craft content, how relevant it is, and how valuable your audiences find it. For example, consider Hims partnering with Instagram influencer Kyle Russell to promote their hair regrowth solutions. This post saw increased engagement rates with 1,394 likes, whereas his recent posts are seeing anywhere between 15–500 likes.
Pro Tip: Turn your customers into influencers
Replicate the same results by partnering with your existing customers to show real results to your prospects across your social media channels. Other content templates you can consider using are testimonials, case studies, and user-generated content.
2. To build high-quality backlinks
Influencer partnerships can be powerful for your SEO due to backlinks. Any links to your website through an influencer’s bio, video description, guest post, social media captions, etc., can help the search engine think of your brand as trustworthy. Partnering with influencers who can make your backlinks look authentic can help build valuable backlinks, thereby boosting SEO.
3. To adhere to EEAT standards
Many search engines have algorithms that help them decide which type of content to push forward. Adhering to the Experience, Expertise, Authority, and Trustworthiness (EEAT) methodology can help improve your content's ranking. This logic applies to people creating blog posts, too, where the algorithm would likely rank content higher if it comes from a source with more authority and experience.
SEO and search algorithms also account for social signals. Influencers, with their larger followings, can help boost awareness for your brand and improve social signals, indirectly impacting your visibility and increasing sales and impressions for your brand.
5. To target specific keywords
Influencers can be excellent collaborators to increase your share of voice for specific topics and keywords. Partnering with influencers can help target specific long-tail keywords and improve your content production efforts.
6. To get analytics and insights
Building your SEO score requires trial and error. Google Analytics on content topics, keyword traffic, backlinks, and customer intent, along with insights from your partners (influencers), can help you make data-driven decisions to build a robust content curation strategy.
Improve your SEO score with better content creation
Your SEO efforts start and end with content creation. At Scoop.it, we specialize in helping individuals and organizations curate and publish well-written content to enhance your content marketing strategy. To learn more about Scoop.it’s capabilities, sign up for free!
Frequently Asked Questions
How does marketing fit in with business strategy.
Marketing is an essential part of every business strategy. Marketing is key to every business strategy. And without sales, marketing wouldn't matter. Therefore, marketing is crucial to any business strategy.
However, not everyone is aware of the importance and value of marketing. Many people think that marketing is only about spending money on advertising campaigns. Marketing is much broader than that. Marketing is everything you do to promote your company's brand and position in the market.
As you consider your business, think of these questions: What image do I want to project? What will my customers think of me? How should I portray myself to the outside world?
If you can't answer these questions, then you aren't thinking about marketing.
What are the four functions marketing serves?
Marketing is about creating demand for products, services, and other goods.
It contains information about an organization's products and values as well as the impact they have on customers' lives.
Marketing can also increase interest in an offering and build awareness. Finally, it drives action (or buy) in response a invitation to act.
These are the four functions of marketing:
- How to Create Demand – This is about building relationships and convincing potential buyers that your product or company has value.
- Stimulating interest: This is a way to increase awareness about your product.
- Building Awareness: This refers in part to making sure your consumers are well-informed about your product/service and why they might choose to buy it.
- Driving Action – This is the act of ensuring that consumers purchase your product or service after being made aware.
What are the most important types of marketing?
Marketing is the act and communication of ideas, values, messages, and information to consumers. These days, we often hear the term “marketing” being used interchangeably with advertising. Marketing goes beyond advertising. Marketing covers all communications that promote and market products or services.
Marketing is comprised of branding, promotion, as well as distribution. How a company is identified to its target audience is called branding. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is the process of getting your message out to your target audience. Although distribution can be done using traditional methods like television, radio or print, it is now easier with the advent of new technologies.
What is eCommerce Marketing?
Ecommerce marketing refers to online shopping. It's the act of selling products via the internet. This could include purchasing goods from companies and selling them on the internet. If you're an individual seller, this would also include selling on eBay. A business may be set up where you make a profit by selling goods. The key point here is to make money by selling items online.
Here are more details concerning eCommerce marketing
A successful eCommerce website requires you to decide what products you want. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).
Once you have a clear idea of what you are offering, it is time to look for a supplier. A supplier is a company that makes and sells the product you want to sell. If you want to sell greeting cards, for example, you would need to find a supplier who makes and sells greeting cards.
Once you've identified a supplier to work with, you'll need a website created to show the products to buyers and make it easy for them to order. Some suppliers will provide templates, while others will require that you design the template. Once you have a website, you will need to market it. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.
Promoting your eCommerce business can be done in many different ways. These include email, search engines, social networks, and mobile apps.
- Email marketing is a popular choice for many businesses. It's cost-effective, easy to implement, and delivers results. But, it takes a lot of time and effort to generate quality leads.
- SEO (search engine optimization) is a technique that helps improve a webpage's rankings for keywords. Link building is the most common way to make pages rank higher on search engines.
- Social networking sites such as Facebook and LinkedIn are becoming increasingly crucial for promoting businesses. These sites are used every day by many people to keep in touch with their loved ones and friends. You can get exposure to thousands of new customers if you post interesting articles there.
- The mobile app is also an important tool for eCommerce marketers. People love to shop on their smartphones and tablets. An app allows you to reach customers wherever they are.
eCommerce has grown to be a huge business. There are many ways you can promote your business. Take your time to choose the right method for you to reap the benefits of eCommerce marketing.
What kind of eCommerce Marketing Strategy Should I Follow?
There are three main types eCommerce marketing:
- Direct marketing
- Search Engine Optimization, (SEO)
- Social Media Marketing
Direct marketing involves sending emails directly to potential buyers. These emails could contain coupons, discounts, special offers, etc. This marketing strategy aims to build customer loyalty.
Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. More people will find your site if it appears near the top when they search for keywords that are related to your product or services.
Social media marketing is done using websites like Twitter, Facebook and Pinterest. You can connect with your target audience. It's easy to set-up and use, and it's effective.
Each method has its advantages and disadvantages. For example, SEO requires time and effort, while direct marketing doesn't require much effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. We recommend that you combine different marketing methods.
You could, for example, send emails advertising your products to rank high in search engine results. Or you could advertise on social media and then link to your site from those pages.
As you can see, there are many ways to market your eCommerce store. Choose the best work for your business and implement them consistently over time. Best of luck!
What are some examples in indirect marketing?
To promote your business, think about indirect marketing methods. One example is a social media campaign that encourages people to upload pictures of their products. This could help spread word about your brand.
You could advertise in the local paper if your auto shop is open. This would encourage people to take their cars to your shop instead of visiting other shops.
You can also send coupons to customers' email inboxes, or post ads on bulletin boards located in public areas.
Direct marketing is a great option because it's not expensive.
It takes time to build trust between people so be patient when you promote your business.
You also need to keep track of how effective your campaigns are. Try measuring the number of leads generated from each method.
This will let you know which methods are best for you.
What are three examples of internet marketing strategies?
Internet Marketing refers to all online activities that promote products or services. Internet marketing includes email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and website design.
It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many methods to generate income, and you don't have to spend any cash. You will get a better return on investment if you put more money into each method.
Email marketing is the most widely used form of internet advertising. This involves sending email to potential customers with information about your business, and its latest offers.
Social Media Marketing is another popular way to advertise. Social media sites such as Facebook, Twitter, and LinkedIn enable users to share information and interact with friends and family. These sites offer businesses a great opportunity to interact with clients and increase awareness about their products or services.
Search Engine Optimization (SEO), a technique to increase website visibility in search engines, is called Search Engine Optimization. Webmasters have the ability to increase traffic to their sites by improving the quality or quantity of relevant backlinks.
Website design refers to the art of creating websites that look good and function well. Website designers design the website's layout. Website designers also ensure accessibility standards are met and that technical specifications are adhered to.
Advertising known as Pay Per Click (PPC), is where advertisers place bids on keywords that relate to their products or services. Advertisers get paid when someone clicks on an ad. PPC ads often appear at either the top or lowest search results pages.
Statistics
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
External Links
influencermarketinghub.com
blog.hubspot.com
statista.com
youtube.com
How To
How can I tell if my branding efforts have been successful?
Ask your customers. This is the best way for you to measure success. Ask them to rate your brand. What do they most like about your company. What do they hate? How can you improve?
You can also use social media to conduct surveys like on Facebook or Twitter. Simply ask your followers to rate you brand by posting a question. Next, analyze the results to find out which aspects of your brand have been most successful.
Check out customer reviews. Customers love to share their experiences with businesses, whether they are happy or dissatisfied. Read through these comments carefully to understand what people think about your brand.
If you're looking at improving your brand, here are some tips:
- Be consistent. Do not change your marketing materials for every new product. You should keep your message consistent across all channels.
- Use multiple channels. Promote your brand using multiple channels, including email, websites, social networks, and other forms digital communication.
- You must ensure that you give your customers exactly what they need. Make sure that you honor your promise of free shipping if you make it available. If you don't deliver on your promise, customers might abandon you.
- Remember, your brand is much more than a logo. Your brand represents everything you have to offer. It is important to take the time necessary to create a cohesive image.
- Get feedback from customers. You'll benefit more if your customers give feedback as soon as possible.
- Test different messages. You might discover that one message is better than the rest. You might have two messages that are very similar, but one receives more responses. You can monitor your stats to determine which message is performing the best.
- Seek out ways to improve the brand. Is there a way you could improve your brand? Perhaps your website could use more videos. Perhaps your blog could feature more customer testimonials.
- Make a plan. Once you have determined your goals and objectives you need to create a strategy for achieving them. You will need to create a timeline that will help you reach each objective. This also includes setting up milestones that will help you track your progress.
- Measure your results. As soon as you reach your goal, stop measuring. Instead, establish a system to track your progress over time. By doing this, you will always be able to see if you are moving towards your ultimate goal.
- Repeat! Now that you've established a solid foundation for your brand, you'll want to continue to build upon it. You might consider hiring someone to assist you if you have trouble keeping up with current marketing efforts.
- Keep your eyes open for the positive. Negative feedback should not be ignored. However, it is important to not dwell on it. Instead, you should focus on how this information can be used to improve your brand.
- Make the most of technology. Technology has given us many new tools that we hadn't imagined. These tools are yours to use, so why not take advantage of them? For example, you could create a mobile app for your brand.
- Think outside the box. Nothing wrong with trying something completely new. Do it with thought.
- Have fun. Marketing shouldn't be stressful. It's sometimes called “funmarketing”. You should have fun working.
- Know when to quit. It's okay when you feel you have done everything you can. But don't give up too early. Sometimes, you need to keep at it until you get the result you want.
- Consistency is key to success. Consistency will be your key to success. It is worth taking the time to create a schedule.
- Be patient. Building a successful brand takes patience. It won't happen overnight.
- Keep learning. Marketing is constantly evolving. You can stay up to date by reading blogs, or even attending webinars.
- Never stop improving. You can still learn from others even after you have achieved your goal.
- Enjoy the journey. Marketing is a lot of fun. So, don't let it become a chore.
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By: Vergine Melkonyan
Title: How Brands Are Using Influencer Marketing to Improve Their SEO
Sourced From: blog.scoop.it/2024/03/14/how-brands-are-using-influencer-marketing-to-improve-their-seo/
Published Date: Thu, 14 Mar 2024 16:00:00 +0000