Testimonials by customers is something all marketers welcome. It can be a powerful tool that generates more sales and attracts new customers. The challenge is making your customers provide a testimonial. Most of customers are ready to move on, once they receive a product or service, and may not engage you until the next time they need to make a purchase. Sometimes, all it takes is ask, from Facebook and Linkedin platforms, to YouTube videos, testimonials can positively impact your website.
- Your Facebook business page and local search directories are two good sources of reviews.
- Encourage fans to create video reviews of your products, or film customer reviews in your store.
- Once you have collected reviews, create a testimonial page that highlights and links to the most favorable ones.
“If you’re a freelancer or are building out the testimonial section for a “work with me” page, LinkedIn is a gold mine of great recommendations and glowing reviews.”