When you are starting a podcast, there are steps that you have to take each day. You won't be able to complete all the steps in one day, you will have to take it one step at a time. The way Stephen King put it, is if you want to be a writer, read a lot of books. It works the same way with a podcast, listen to others to gain insight into how it works. You can provide information about your brand and get conversations going with a podcast.

Key Takeaways:

• Conduct research by listening to podcasts across various genres as well as old radio shows.
• Be sure to select a goal, such as raising brand awareness or positioning yourself as an expert.
• After recording, edit your podcast and post it to Apple Podcasts, Google Podcasts, and Spotify.

“That’s because if you’re going to start a podcast in two weeks, actions you may typically hold off on need to occur earlier because they take longer to complete.”

Read more: https://neilpatel.com/blog/start-podcast/

There are billions of Facebook users on Facebook and it is estimated that one billion of those people are clicking on advertisements. So, if you think people aren't clicking on Facebook ads, then you would be wrong, there are people out there clicking. Sometimes, they are just clicking on a whim and aren't actually planning to buy anything. Facebook users are less likely to purchase something from you with low effort, and just an ad. You just have to stand out and give people what they are looking for in their demographic.

Key Takeaways:

• Facebook is on track to receive billions this year just in advertising, so someone is clicking ads.
• You can promote a page in a lot of different ways, there are different types of ads.
• You can use Facebook ads and break them down based on demographics like age, and location.

“Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.”

Read more: https://neilpatel.com/blog/deep-dive-facebook-advertising/

Instagram has changed a lot over the years, you weren't able to share things on the site without being there to hit the share button. Hitting the share button is no longer necessary because you can automate different posts. Other things have changed about the site, but at least there are Instagram stories now that allow for easier sharing. You can schedule posts for certain times so you can keep your brand relevant at regular intervals and there are different tools to do this with.

Key Takeaways:

• Schedule your Instagram posts ahead of time by using scheduling apps.
• Now you can organize and preview your content before posting.
• Automate your Instagram posts with these tools: Later, Agorapulse, Autogrammer, and Sprout Social.

“Having an Instagram community is part of a crucial strategy of social proof, something you can leverage to increase your conversions.”

Read more: https://neilpatel.com/blog/4-tools-automate-instagram-scheduling/

The sales funnel is there so that you examine each and every step of the process when it comes to others purchasing your products. It makes no difference what you are selling and how much others might need it or find it useful, if there is no brand awareness. You will want to first assess who your target audience is and make them more aware of it. Then there are several other steps involved before people make a purchase that you need to be aware of for it to go well of your customers.

Key Takeaways:

• No matter what you are selling, the process happens in stages especially for cold leads.
• There are different stages to the buying process that is referred to as a funnel and the top belongs to the target audience.
• The first step is to make people aware of your brand, no matter your product, people have to know you exist.

“The “funnel” metaphor means you’ll begin with a large audience of prospective buyers that will eventually pare down to a smaller group of highly-targeted, high-value customers.”

Read more: https://www.clickfunnels.com/blog/sales-funnels/

Eye catching pay per click campaigns are those that target specific audience and lead users towards clicking and buying the product or service. One way in which you can convince the users to follow through is by using the buzzwords. They are trendy phrases and as such may be short lived in their popularity, but when used at the right time, provide an effective punch in your ad campaign. It is important to avoid using buzzwords when interacting with audience that is not typically the one you target or those words that can create confusion among the customers.

Key Takeaways:

• Buzzwords make a big impact quickly, and can make your PPC ads stand out.
• Look at online reviews, forums and client testimonials for ideas for buzzwords.
• Examples of buzzword usage include freemium, leverage, next gen, and the acronyms B2B and ROI.

“We tend to develop a preference for things that sound familiar, and that includes language. This is called cognitive fluency. When we’re familiar with words, we find them easier to understand — and easier to remember.”

Read more: https://neilpatel.com/blog/buzzword-ppc/

Artificial intelligence is already an important part in marketing sector, especially in companies with significant marketing budgets. These companies are utilizing machine learning capabilities to tackle biggest marketing challenges, thus ensuring competitive advantage on the market. Customization and personalization are areas where these technological advances have limitless potential. Machine learning comes handy when we need to deal and understand big sets of data, and then adjust the strategy based on the mistakes made and learning from those mistakes. It can also produce content and optimize it for search engines.

Key Takeaways:

• Customer segmentation is a task where an algorithm can work more quickly and effectively than a human.
• Machine learning tools can both write and curate content for your site.
• Customer service chatbots continuously learn to provide answers to questions and to upsell products.

“Artificial intelligence is simply any form of intelligence demonstrated by a machine instead of the natural intelligence displayed in humans and animals. When most people think of artificial intelligence, they think specifically of computers that replicate some level of human intelligence, like a chess-playing computer I mentioned in the introduction.”

Read more: https://neilpatel.com/blog/machine-learning/

Now that we are in a pandemic, even mom and pop shops are trying to figure out how they can change their message that they are giving to their customers. Now is a good time to mention things about health and wellness and try to mesh them in with your message. Don't be too generic, and try to amuse them with humor. It is also helpful to be personal instead of just pushing sales on people. People want to feel a personal connection, and that the company they are working with is relatable.

Key Takeaways:

• With the global pandemic, companies are having to come up with new messages for their customers.
• Now is the perfect time to place health and wellness as a concept into your company messages.
• Don't be generic, be funny and original, and also add a personal touch to your message.

“While customers are staying at home and practicing social distancing, businesses need to reshape “what” and “how” they communicate with customers. Let’s be honest—there’s a fine line between annoying, and encouraging…and all too often businesses get it wrong.”

Read more: https://www.leadpages.com/blog/marketing-during-coronavirus/

The way you were able to find this information was all due to meta tags. Meta tags are descriptions that tell the search engine about your website or webpage where it is gauged for relevance. Meta tags are the first thing you want to worry about when you are building your web page. There are different types of meta tags for things like the title and the headline. They improve the click through rate of your web page.

Key Takeaways:

• Finding this and clicking on it is a good indication that meta tags were involved.
• Meta tags provide the search engine with information about the web page so that it is clickable to searchers.
• There are so many different tags that can be used on a webpage and you should understand them all.

“If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags.”

Read more: https://neilpatel.com/blog/why-meta-tags-are-so-important/

This list of web hosting services are all ones that were compiled with the financial aspect in mind. So, these are actually all perfect for people who are just starting out their own business. If you are wanting quick responsive hosting, then you can try some of the more well known brands like, Dream host. One of the most affordable web hosting services is the host gator, and even though they are affordable, the service is still high ranking with their speedy customer service.

Key Takeaways:

• Finding a web hosting site has never been easier since they do the technical stuff for you.
• Make sure you make the right web hosting decision for you, it should be like a best friend.
• These are some of the top recommended hosting sites that are going to depend on specifically what you need.

“Instead, sit back and relax while we present to you all the factors that you need to be aware of before making a decision.”

Read more: https://neilpatel.com/blog/best-web-hosting-services/

WordPress hosting is something that is here to help us along the way with all of those tasks that seem daunting to take care of. The WordPress hosting solution can help with many aspects of it and depending on how many visitors you get to your site, will depend on which web hosting platform you want to use. Having your own server for your own website will ensure that you will maintain the highest speeds and maintenance, as well as updates to your site.

Key Takeaways:

• if you're planning to use WordPress, then it makes sense to invest in WordPress web hosting.
• Using WordPress should offer support and updates, so keep that in mind when using it for webhosting.
• The best plan completely depends on what you are looking for, so find something that works for you.

“The answer to this question will definitely have an impact on the type of WordPress hosting solution that’s right for you. A site that has 5,000 visitors per month should be on a different plan than sites with 50,000 visitors per month. Plans that can accommodate 100,000 visitors per month won’t necessarily be suitable for sites with millions of monthly visitors.”

Read more: https://neilpatel.com/blog/best-wordpress-web-hosting/