With nearly two billion monthly active users, YouTube is very important to marketers. There are a number of ways to make use of the platform. One is to just advertise there. In doing so, target the right audience and try to make your ads different from everyone else's. Alternatively, you can work with an influencer who will help promote your products. You can make money directly on YouTube through affiliate marketing (i.e., promoting the products of others) and monetization (i.e., accepting to run ads on your own videos). There's also the strategy of using YouTube content to drive people organically to your website. No matter what you do, take the time to understand YouTube SEO, and make sure to pick the approach that works best for you.
- Youtube is only second in viewership next to Netflix which means there is a lot of value to be had.
- Youtube is accessible by viewers of eighty different languages. They also host a local YouTube version for 100 different countries.
- Making use of retargeting ads is a great way to connect with people who have already shown interest in your business to get them hooked back in.
“Lots of different social media channels fight for your advertising dollars and your marketing efforts.”