Facebook engagement is simpler and more valuable than you could have imagined.
This was the hardest thing I have ever done.
One time, I spent hundreds of thousands of dollars per month on Facebook ads.
Yes, I was enjoying some great successes. However, I was also wasting tons of money.
I spent $400,000 once on Facebook fan page likes.
That one still makes me feel dumb.
Engagement was just not there. There were a lot of people who liked me, but there was very little engagement.
I didn't know that Facebook had hidden tools, extensions and insights, which could have made my Facebook ads spend 80x more effective.
Facebook marketing is like an Iceberg. The top part of Facebook ads is what most people see. They spend all their time optimising that tiny bit of potential.
It's underneath. It's hidden.
This is why I created this list.
Let me tell you about the hidden Facebook marketing tools and how to increase engagement by 154 percent.
Mobile Monkey is required to use all the hidden tools (it's completely free) before we can get started.
You don't even know some of the secrets I will share with you.
Hidden Facebook Tool #1: Facebook Messenger Marketing
This one is hidden in plain sight: Facebook Messenger Marketing.
Messenger marketing is still a relatively new opportunity in digital marketing.
What does this all mean? This means you can have the advantage of being first to move.
Marketing with Facebook Messenger is easy… You send messages to customers via Facebook Messenger.
The results are what make this channel stand out from other marketing methods such as email marketing.
- Facebook Messenger messages have a open-rate of 50-80%
- Facebook Messenger messages have an average clickthrough rate 20 percent, particularly when used with chat blasting.
- Facebook Messenger messages convert 3-5x faster than Facebook desktop ads.
- Facebook Messenger marketing costs 30-50x lower than Facebook advertising campaigns (when using Facebook Messenger Ads )
You won't find better engagement results anywhere else.
I don't know any and have done a lot of online marketing.
Start Facebook Messenger marketing with
MobileMonkey is an excellent chatbot builder, which I personally use. Chatbots are crucial for achieving sky-high open rates and CTRs as well as high conversion rates.
It's also free!
Hidden Facebook Tool #2 – Comment Guard (Private Reply via Message)
Facebook Messenger's comment guard allows you to add new contacts when someone comments on your Facebook post.
Here's how it works.
As usual, you post on Facebook.
Comments on your post.
Everyone who comments on the post receives your private reply in Messenger.
If they respond to this reply, they will be added to your Facebook Messenger contact listing.
This mobile screenshot shows exactly what happens.
Let's say you post something to your Facebook page with high engagement potential. It could be a meme or a quiz, a contest or a question. Comments are not just comments any more; they're warm leads.
This is possible with MobileMonkey . It's very easy.
Simply click on the “FB Comment Guard” button in the MobileMonkey App.
Create an autoresponder message.
Direct them to your Messenger chat landing pages.
Add the comment guard for your chosen Facebook post.
Hidden Facebook Tool #3 – Click to Messenger Ads
Click-to Messenger Ads are a Facebook ad that is similar to the normal one but with a twist. Instead of sending people directly to a landing page you direct them to a Facebook Messenger Bot sequence.
A lead is created once the person initiates the Facebook Messenger sequence. The chatbot then takes control to guide them through the conversion process.
You could ask your chatbot questions and then send them offers based upon their answers.
It can be difficult to respond to thousands upon thousands of messages manually. Instead, you can send chats from Messenger Ads to a MobileMonkey chatbot. This chatbot can ask qualified questions and engage users at large.
This article provides step-by-step instructions for leveraging this strategy.
Secret Facebook Tool #4: Chat Blaster
Chat blasting is an effective way to get your message across to your entire Facebook Messenger group in a matter of minutes.
In just 60 minutes, I managed chat blasting campaigns that achieved a 96.9% open rate.
MobileMonkey allows you to schedule chat blasts, bulk-send, create interactive Messenger sequences and create special offers.
Click “Chat Blaster” to get started.
Chat Blaster can also segment audiences. I have many campaigns that I manage with thousands of contacts. I need to be able to target the right people.
Segment creation is easy with MobileMonkey. You can “Create Audience” in just one click.
When the chat blast is sent, your audience can do self-segmentation.
Hidden Facebook Tool #5. Warm Invites
I personally invite people who interact with my Facebook page to be a fan of my page.
Find a post with engagement on your Facebook business page (desktop).
This tool allows you to see the people who liked your post, and invite others to like it.
This is because you can target engaged fans. Facebook will punish you if you have too many Facebook fans but not enough engagement.
Instead, find the people you want to engage and invite them manually.
Hidden Facebook Tool #6 – Send Personal Invites to Messenger
Invite your friends to like your page and send the invite through Messenger.
This allows you personalize your message and gives them two touches rather than one.
Click the “Community” button on your Facebook page and then click “Invite friends to like your Page.”
You can also invite friends to this page and send a personal message. To send an invite via Messenger, make sure you check the box at bottom
Hidden Facebook Tool #7: Competitor Ad Espionage
I love ethical spying .
It's not difficult in the SEO world.
Simply enter a URL that points to RankSignals.
Boom, we have intel.
This data can be very helpful.
How can you keep track of all the information that Facebook has to offer, with so many companies spending millions on ads?
While you won't be able find the targeting information and ad spending of your competitors, you can learn where, how often and what they are advertising.
Hidden Facebook Tool #8. View the Ads of Competitors
Do you ever wish that you could see the ads of your competitors? You can, in fact — right on Facebook.
Let's pretend I'm the competitor and you want to spy upon me. Find my Facebook page, then tap the “i”. Depending on your device, it might be to the right or below the “Details” tab.
This page will tell you if the page's names have changed, when it was created and where its page managers are located. This information can prove to be very useful.
Click on “Go To Ad Library”
You can see ads if the page has (or is currently running them). This allows you to see which ads are currently running and what they have done in the past.
You don't have the ability to see how ads perform, but you can see which ads use the same ad copy and images, and then use those strategies to your page.
Hidden Facebook Tool #9: Page Competition Gauge
I like to know who my competitors are and what they're doing.
How can I find out who my competitors are? Facebook's algorithm did the hard work for me.
Go to your Facebook Page insights to access this feature. Scroll down from Insights until you see “Pages To Watch .”
Facebook defaults to showing you five competitors. But, you can click “See More Suggested pages” to see more.
You can keep track of the growth rate, frequency, and likes of your competitors by adding them to your watch list.
These facts will help you to understand what's going on and what you can do differently.
Hidden Facebook Tool #10 – Find Out Where Your Followers Are Coming From
You need to know where your followers come from in order to be able to reach them more effectively.
Page Insights is another great way to find this information.
Facebook allows you to follow quantities according five locations:
On Your Web Page
A source with high follow rates should be reverse engineered.
Hidden Facebook Tool #11 – Identify Audience Signs on Page Insights
I view my Facebook page insights and the demographic information to help me target better.
This information is important to me because it shows that I am focusing on strong positives.
This page, for example, demonstrates a positive outlook on men and women aged 25-44.
My page is unlikely to interest you if you are 21 years old. If you are a 30-year-old male, the chances of you being interested in my page are much higher.
This information allows me to know where, how, and on whom I should focus my advertising and marketing efforts.
Hidden Facebook Tool #12: Pull Email Addresses
It is difficult to build an email list these days. It doesn't matter how attractive your content is, asking someone for their email address is like asking for their social insurance number.
Facebook Messenger marketing has changed this.
A Facebook Messenger chatbot can be created that requests an individual's email address. They can then click a button and pre-fill their address.
Facebook handles all of the work.
This is how the bot looks in MobileMonkey.
Facebook will pull the user's email address from the account creation page as long as the input type is email. There are no typos.
Another example of two channels being used to engage users and get information. Chatbots make the process simple and automatic.
Hidden Facebook Tool #13: Pull Phone Numbers
It's not easy to get a customer's email address. But, getting their phone number is.
It's easy again, thanks to chatbots. MobileMonkey's input type “phone”, means you can be certain to get the primary number of the user as they have provided it when they stored their number in Facebook.
It is understandable why people hesitate to enter their phone number onto an unknown platform
People are reluctant to enter their phone number in unfamiliar places, such as a contact form on your site.
It is quite different to feel comfortable asking for a number in a familiar messaging application. Facebook automatically adds it.
Your contact only needs to tap their number.
Hidden Facebook Tool #14 – Website Chat Widget
Although this one may seem obvious, it is surprising at how few websites use the power of a chat widget on their website.
This is what you should see. MobileMonkey has a chat widget that can be found on almost every page.
Once you've signed into Facebook Messenger using that browser, you can click to be taken to a Messenger sequence using MobileMonkey.
This sequence is powered by a chatbot and takes you further down the funnel.
This funnel's unique feature is its self-guided nature. It feels like you are in control, making decisions and choosing options.
You are building deeper relationships with the brand and marketing funnel, regardless of what your choices may be.
Hidden Facebook Tool #15 – Track Specific Facebook Conversions
Facebook Ads Manager has the advantage of giving you access to tons of information.
Facebook Ads Manager has a downside. You have access to tons of information.
Consider conversions as an example.
You can track them if you do. What conversions are you tracking? These are your options:
This one is “hidden”, because conversions are actually in Ad Manager under a lot of noise.
It is important to limit your conversion tracking to only the conversions you are interested in.
I focus only on five types conversions for one of my companies.
All other things are meaningless.
This is something I have written before. When you know what you should track, your chances of making real progress in Facebook advertising will increase.
Hidden Facebook Tool #16: Messenger Drip Campaigns
Anyone who has been involved in internet marketing for any length of time knows how powerful a drip campaign can be.
Imagine doubling this potency 10x.
This is exactly what a Facebook Messenger drip marketing campaign can accomplish. The chatbot builder is the real power.
MobileMonkey's drip campaigns feature is easy to use. Just click the button to get started.
A Facebook Messenger drip campaign is quicker than an email campaign.
Chatbots allow you to interact with the user throughout the process. You can give the user choices and engage them on a deeper level.
Facebook Hidden Marketing Tools FAQs
What can I do with Facebook?
Facebook can be used to create and promote ads, to join industry groups, and to post promotional content.
Facebook is a powerful marketing tool.
There are approximately 2.85 billion Facebook users as of 2021. This means that you have an incredible audience.
What are some Facebook marketing tools you can use?
Facebook offers content curation and ad builders, campaign building, A/B Testing, campaign measurement, reporting, hashtag targeting and many other services.
How can I market on Facebook?
You should first do competitor research if you plan to market on Facebook. Examine how your competitors use Facebook to market their products and services. Then, find out what is working well and move on.
Hidden Facebook Marketing Tools Conclusion
There is more to Facebook than meets your eye.
Facebook Messenger is the secret marketing tool that many people overlook.
Facebook Messenger marketing fundamentally changed the game. It has done so in two areas that marketing rises and falls:
- Interactivity and dialogue: Even when a bot powers messenger marketing, it still has a personal touch. Instead of telling your audience to buy, read, visit or watch, you're opening up a conversation.
- Messenger marketing is faster than email marketing, which can take up to three months. Many people respond to the Messenger notifications' crisp sound with a Pavlovian reaction. They want to know who is sending them a message. Your open rates and click-through rates are increasing.
It won't last forever. Messenger marketing, like the banner ads from decades ago, will lose its shine as people get used to it.
Messenger marketing is a great way to gain a competitive advantage.
What Messenger marketing strategies does your business or brand currently use?
By: Neil Patel
Title: 16 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
Sourced From: neilpatel.com/blog/facebook-marketing-tools/
Published Date: Mon, 27 Sep 2021 18:00:00 +0000