Internet Secrets to Affiliate Marketing Business

Latest Information and News About Internet Marketing

The Five Essential Marketing Lessons of the Sharing Economy

By

Simply put, the sharing economy is a new model of economics that relies on peer-to-peer networks. It is simple as it sounds: strangers share everyday goods and services via the internet.

Consumer-driven businesses in the sharing economy can save buyers time, money, and space by reducing the “hustle” of the daily grind. You can find a pet sitter with Rover, an Uber ride to the airport, or just a parking spot (Yes! These companies give regular people more control over almost any industry.

Each week, new tech start-ups in the sharing economy are popping up. They're also taking a substantial share of traditional counterparts' revenue. Reuters reported that AirBnb accounted for 18% U.S. lodging revenue for 2020, surpassing both the hotel industry as well as online travel agents sites like Expedia.

The sharing economy has revolutionized the world of consumerism and allowed for new multi-million-dollar businesses to flourish overnight. How can traditional businesses benefit from the sharing economy? These are five marketing lessons you can use in order to learn from the sharing economy.



Quick Takeaways


  1. Co-creation can bring people together.
  2. Encourage loyalty and empower your customers
  3. Sharing is a social activity – Integrate social media to build trust between your buyers.
  4. Get feedback from users to create the perfect website.
  5. Community awareness can help you grow your business.

1. Co-create

Resilient communities are at the heart of many successful sharing economy companies like Uber and AirBnb. People come together to create something that is valuable for all. This is a great opportunity for traditional businesses to learn by working with customers in a collaborative manner to bring in new perspectives and ideas.

Co-creation places the human experience at its center. Crowdsourcing can be used to stimulate customer participation and product innovation. This creates loyalty among your customers and gives them the feeling of being part of something. This is what we all want, right? Starbucks has a program that allows customers to nominate new coffees.

Open-source platforms are often used by tech companies to encourage innovation and participation. In the sharing economy, co-creation can be a powerful tool for branding. Consumers who become co-creators of a brand experience are more likely to purchase from the brand.

2. Build Trust

The currency of the sharing economy is trust. A brand that empowers its customer is the foundation of this trust. How trust consumers place in your brand is a key factor in whether they choose sharing over traditional buying.

To build authority and trust with customers, you can use customer reviews and other community-building strategies. These reviews can be extremely helpful and help you to anticipate and resolve issues. They create a sense of belonging for the customer and encourage them to engage with you. They are a valuable resource for businesses in helping us understand what motivates buyers.

People must trust strangers in the sharing economy. Social proof and peer reviews can be leveraged by marketers to build trust with customers on a grassroots level.

3. Integrate Social

Social integration is becoming a key element in brand engagement and discovery. Sharing is convenient. They also switch because sharing is a social exchange.

Image Source: Semantic Scholar

It takes effort to build a network of brand advocates. Every brand experience should be social. Customers can share and engage with each other, creating a shared identity.

Studies have shown that consumers are more likely to trust the platform if they feel like other users on it are emotionally present. Trust empowers customers.

4. Create a great website

Here are some tips from the top sharing economy websites. These sites are engaging because of their peer reviews, simplified navigation, local info, and the use maps, imagery, and video.

Accessibility and convenience are the key ingredients of the sharing economy. Access to your products and services via your website is essential. To do this, optimize your site for various devices.

We've all been there. You pull up a website on your phone, and it's frustrating to navigate or even to read.

You can use customer feedback to help you figure out the best experience. Consider what features can distract you and what features will enhance your experience. Challenge assumptions! Use our ultimate website launch checklist.

This can be done by simply sitting down and mapping out the user experience and administrative experience. You will have a complete blueprint for your entire product, which is your website. This allows you to plan ahead and avoid making mistakes after the website is up and running.

The following video will help you if you don't have the technical skills. There is also a crowdsourcing platform available for web development.

5. Communities with Micro-Targets

The sharing economy is local; it creates business by building community awareness. Many large companies don't invest enough time in community engagement to be successful sharing economy brands. Spend time in your community to tell your brand story and create brand-building campaigns within your targeted communities.

Businesses in the sharing economy are fueled by location data and analytics. Businesses can use geo-location analytics to identify market trends and plan for the future. Let's take, for example, a sneaker business. If you see a high number of shoe shops in a particular area, it means that people have to travel to X, Y and Z to purchase their shoes. You can then determine the location of another store.

IMG Source: GWPrime

Rapid re-urbanization is causing more people, especially millennials, to move out of the suburbs into the cities. The sharing economy is more accessible because of the increasing population.

Delivery services that use a shared economy model like DoorDash or GoPuff need to be able to access location-based analytics because more people are working remotely or have hybrid schedules.

Keep your mind open.

Instead of seeing the sharing economy negatively, look at it as something that you can learn from. Leaders and visionary businesses who are open to building new business models that leverage this new economy can take advantage of peer-to-peer networking. How can you tap into the sharing economy

Are you willing to learn from the sharing economy and create a new business model? The hardest part is always figuring out where to begin. You can get help by visiting our SEO Blog Writing Services. Or, you can request a consultation for free here.

Marketing Insider Group published The 5 Essential Marketing Lessons from the Sharing Economy.

————————————————————————————————————————————–

By: Kelsie Feeney
Title: The 5 Essential Marketing Lessons From The Sharing Economy
Sourced From: marketinginsidergroup.com/strategy/marketing-lessons-sharing-economy/
Published Date: Fri, 20 May 2022 14:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=4402

Ubersuggest: The Best Agencies Use Ubersuggest for Better SEO Reports

By

Your digital marketing agency will only be as effective as the tools it has.

You can't give the best recommendations for improving their websites if you make poor client SEO reports.

Ubersuggest is here to help.

Ubersuggest is a website analysis and SEO tool that offers the best suite of reports. These reports can be used to help clients or make optimizations.

This post will explore the reasons agencies love Ubersuggest, and provide an in-depth review of its reports and tools.


Why Agencies Love Ubersuggest for Client SEO Reporting

Ubersuggest offers paid and free SEO and website auditing tools to both individuals and agencies. It has gained popularity in recent years. boasts over 50,000 users.

Ubersuggest, a digital marketing agency tool that allows clients to evaluate their websites, is a valuable one. You can access a variety of reports and tools, including keyword research, analysis, technical SEO and site speed.

The variety of reports make it an excellent tool for agencies to evaluate a client's website. Don't be deceived by the number of reports. These reports offer a lot of depth, which allows agencies to dig deeper into the data to provide valuable insights for their clients.


8 Ways Agencies Use Ubersuggest

Although we can talk about Ubersuggest's many reports and tools, it is more helpful to understand agency use. Here are eight ways that agencies can use Ubersuggest to market to their clients.


1. They create multiple projects per account

Agent analysts have to manage multiple client SEO projects simultaneously. Ubersuggest allows your agency to create one project per client for each account. This allows you to manage up 15 clients from one account.

It is easy to create a new project:

  1. Click on “New Project” at the top of the Dashboard section.
  2. Enter domain name and website name.
  3. For tracking purposes, select the language/country.
  4. You can add keywords to rank tracking by either manually entering them, copying/pasting or uploading a CSV.
  5. You can either type in the top competitors of your client or select from the pre-populated list.
  6. You can choose your tracking preferences and how much assistance you would like from Ubersuggest's specialists.

You're all done!

You can toggle between multiple clients SEO projects once you have created them.


2. Conduct technical audits

Did you know Only 15% of websites are able to maintain acceptable page speeds?

An easy way to identify low-hanging fruits for your client is to conduct a technical SEO audit. Every audit will identify various technical SEO elements such as duplicate headers and title tags, SSL certificate errors and a lack of meta description.

Ubersuggest is fast enough to run a SEO audit in just three minutes. Here's how.

Visit our SEO site auditor or click on “Site Audit” to the left of the Ubersuggest Tool.


Enter the URL you wish to audit and click “Domain” to perform a site audit. Or, “URL” to perform a page-level audit.

Click “Search.”

The audit is divided into three sections.

  • Overview
  • Site Health
  • Site Speed

The overview section will include information about on-site SEO elements and search traffic.

Site Health is an actionable section that provides a breakdown of your domain page by page. This section will show you the issues and errors that are present on your client’s website, so that you can take immediate action.


This section provides key takeaways that you can give to your clients so they can get value right away. This will help improve their website and increase their trust in you.

The Site Speed section is easy to understand. This section provides information about the loading times for desktop and mobile as well as an explanation of how long it took to load each page element.


An excellent tool to give you and your client actionable information that can improve their site's performance is the technical audit.

This resource has proven to be invaluable for both agencies and clients.


3. Complete Keyword Research

Ubersuggest is a tool that allows you to target the right keywords to your client's SEO.

We don't think so. We don't believe you?

Marketing agencies know the importance of targeted keywords that have been well researched. Keyword research is often not a priority for clients. Your clients might be using a few keywords that aren’t optimized or suitable for targeting.

What can you do to help? Ubersuggest makes it easy to become an expert on your client's SEO needs. Simply ask your client to provide a list of keywords they are using and then plug them into the Keyword Ideas report.


Ubersuggest's client SEO report provides a wide range of keyword optimization options, including new keyword ideas and related keywords. It also addresses questions that your client should answer when writing blog posts. This report will allow you to identify high-traffic keywords that are low-competition and help your client target them.

However, the initial keyword audit is not all.

Sign up to receive notifications about keywords so you know when they are most popular and when it is best to target them in both organic and paid campaigns.


4. Competitive Analysis

In the United States, e-commerce sales grew by 14.2 percent between 2021 and 2023. How can you ensure you are capturing your share of the growth without analyzing the competition?

It is crucial that your client conducts a competitive SEO analysis.

Your client will gain a greater understanding of their competitors if they know more about them. Your clients can then begin to create their niche by using this information.

You need to know where to start. Ubersuggest's similar websites report.

The Similar Websites report will reveal which keywords your competitors rank for. The report will provide you with a list of keywords your client shares, along with keyword gaps, estimated traffic and backlinks to competitors.

This information will allow you to create a complete one-on-one comparison between your client and their top competitors.

  • What are their weaknesses?
  • Where are they the best?
  • What are the steps they can take to improve their rankings, traffic, conversions, and other factors?


5. Tracking rank

Your client's website must rank on Google's Search Engine Results Page (SERPs) if you want it to be found.

Why?

Only 0.78% of Google searchers click results from the 2nd Page. The CTR is worse as you dig deeper.

You need rank tracking to improve the SEO of your clients.

Rank tracking allows you to monitor your client's website rankings and track their progress so that you can react. It's important to track site performance and rank once your client has made changes to their website.

Ubersuggest's Rank Tracking Report will give an overview of performance changes including:

  1. The number of keywords that have seen a rise in their rankings over time.
  2. The number of keywords has decreased.
  3. The total number changed.
  4. The average position is shown in a graph.
  5. Current search results rankings for your keywords.
  6. Detail information about each client's tracked keywords

You can have the report emailed to your client each week for optimal performance tracking.

Select the client dashboard, then click “Rank Tracking” on the left-side menu. The ranking can be tracked based on specific dates, regions, or selected keywords.


This report has the best advantage: you can monitor site performance and keyword-level performance to identify SEO draggers and drivers for your client.


6. Link Building

Backlinko has found that the #1 Google search result has an average of 3.8% more backlinks than those in positions 2 through 10.

Simply put, high-quality backlinks will increase the rank of your site over similar websites that have fewer.

Link building is not about quantity anymore, but quality. This is why it is an integral part of client SEO reports.

Your site's domain authority will determine how high your SERP rankings. A solid link building strategy is crucial to your success.

How can you start to help your clients? Ubersuggest's Backlinks Opportunities Report:


This report will provide you with an overview of which websites are linking to competitors' websites.

This information will allow you to gain a better understanding of what high-quality websites are looking for in terms of content. This strategy may not work if your client isn't able to provide the content.

You can run the Backlinks Overview Report while your client is building their backlink profile. This report will display the following:

  • your clients' domain authority
  • How many domains link back to them?
  • Number of backlinks to the website of your client
  • Over time, backlinks and domains change
  • New and lost domains, and more

Both Ubersuggest reports and marketing agencies are important for clients who rely heavily upon them for backlink support and opportunities.


7. They use the Chrome Extension

The Ubersuggest Chrome extension is used by over 300,000 people.

Regardless of how busy agencies may be, they are more likely to use the most convenient tools. Ubersuggest is a favorite tool for agencies to use when creating SEO reports for clients, especially with the Chrome Extension.

Ubersuggest Chrome Extension allows you to make the most out of your research time.

This is because you can search live on Google, YouTube and Amazon to find key information, such as:

  • Paid and organic analytics
  • Mobile and desktop search numbers
  • Similar keywords

You can perform an SEO analysis on your client's website, as well as their competitors, in real-time. These reports can be used to supplement Ubersuggest reports to give clients even more insight.


8. They use the Google Analytics Integration

85.9% of websites with traffic analysis tools are using Google Analytics. Ubersuggest was designed to seamlessly integrate with this analysis tool.

Google Analytics is a valuable tool for all types of client websites. Ubersuggest allows you to connect Google Analytics accounts of your clients to their ongoing SEO reports.

You can also view:

  • Organic visitors
  • Historical traffic data
  • Data for desktop and mobile browsers

You can also see data for the week, month, and day so that you can tailor it to your analysis requirements at any moment.

It is simple to integrate Google Analytics:

  1. Click “Connect with Google” from your client's dashboard.
  2. Choose the account that you wish to sign in with or click “Use another Account” if it isn't.
  3. Click “Connect” to select the property.

You will find additional modules that are based on the property's Google Analytics data.


How Agencies Use Ubersuggest to Answer Frequently Asked Questions

Ubersuggest where does it get its data?

Ubersuggest draws its data from many sources, including the Google Ads API as well as Google Suggest. Integration with Google Analytics provides additional data sources for analysis. It is a powerful tool to conduct client SEO reports.

What's Ubersuggest's main purpose?

Ubersuggest is an SEO tool that allows brands and agencies to reverse engineer SEO techniques from their competitors. The suite of reporting tools allows you to see the results of your competitors and make informed decisions based on that data.

Ubersuggest is free.

Ubersuggest offers a free version that allows users to do three searches per day for keyword analysis and competitor analysis. It also lets them perform site performance and site performance. The paid version is required for agencies that manage multiple clients' SEO projects.

Ubersuggest: Is it software?

Ubersuggest, a web-based search engine optimization tool, is available. It can be accessed from any computer that has internet access and your login details.


Conclusion: How Agencies Use Ubsuggest To Report Client SEO Results

Ubersuggest allows you to provide a top-of-the-line client SEO report with an intuitive interface.

Ubersuggest is an agency that allows you to manage multiple websites for clients in just a few clicks.

The best part is that you can track how your recommendations affect the websites of your clients in real time.

Although SEO changes made by clients can have a significant impact on rankings, it is possible to monitor many other metrics, such as traffic, backlinks and site speed.


Which one of the reports above are you most excited about?

————————————————————————————————————————————–

By: Neil Patel
Title: How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients
Sourced From: neilpatel.com/blog/how-the-best-agencies-use-ubersuggest-to-deliver-better-seo-reports-to-their-clients/
Published Date: Tue, 17 May 2022 15:18:50 +0000

Did you miss our previous article…
https://internetlib.org/?p=4396

How to make a website in just 6 steps

By

Disclosure: We may earn a commission if you click on any of our links.

It's much easier to create a website over the years. It's easier, cheaper, and faster than ever.

What do you actually need to create a website?

You will need a stable internet connection, and a good hour or so of your time.

Don't worry if you don't have any previous web development experience.

This step-by-step guide will show you how to create a website from scratch in one hour. Follow my tips to avoid making the same mistakes that I did when I started from scratch.


Your 2-Minute Cheat Sheet

This is your quick-start guide for creating a website. This section will not cover all the details, but the most important steps. Each step is further explained below.

Choose the right web host. Bluehost is our favorite web host because of its speed, reliability, ease of setup, and ease. Bluehost is affordable at just a few dollars per month and has everything you need for your first website to look professional.


You will need a domain name to represent the purpose of your website. A domain name ending in.com is the best, as it will help you earn brownie points from visitors.

Bluehost is my favorite domain registrar because they offer a free domain for the first year. This saves you money and avoids the hassle of going through a domain registrar.

After you have registered your domain, you can choose a content management system (CMS). There are many options, including Drupal, Joomla and Joomla.

WordPress is my favorite and I use it for all of my sites. Bluehost offers WordPress as a one click install.

Now you have a working website. Congrats!

You are not done.

Market your business next. You must create a logo, write copy for your website, plan your marketing strategy and install Google Analytics.

The exciting stuff you might already know.

Let's now discuss the steps involved in building a website. Continue reading, or skip to the steps you need assistance with:

  1. Choose web hosting
  2. Choose a unique and relevant domain name
  3. Choose a good website building platform or CMS
  4. Create a website that looks amazing
  5. Use a child theme to protect your website
  6. Create a website and add relevant content


Step 1: Select Web Hosting

Do you recall the large, categorized bookshelves in your school library?

A web hosting company is exactly like a bookshelf. The internet is the library.

Hosting service providers or web hosting companies store your website on a server. This makes everything on your site visible to the internet and your visitors.

These companies offer monthly and annual plans for shared servers, dedicated servers or virtual private servers. This allows you to select a plan that meets your security and support needs.

You can choose the basic plan if your website does not collect or store financial or personal data. You don't need to spend a lot.

How do you choose the right web hosting company for you?


Site Speed

You need a reliable and fast web host if you want to make money with your website.

Sites that are fast have many advantages. They rank higher, aid with SEO, maximize conversions, and are more visible.

Bluehost is a great choice, and it makes loading times very short.

However, we advise you to stay away from shared hosting and other low-quality services.

You will share your web server with thousands other websites through shared hosting. Hosting speed will slow down, plus you might end up sharing your server with spammy websites, which could lead to you being the brunt Google.

If you don't want to pay too much for hosting services, this rule is clear: You get what your pay for.

You'd be paying $5 per month for security, speed and uptime, especially when you consider plans that cost more than $120 per monthly.

I don't recommend that you buy the most expensive plan. Just avoid the least expensive hosting.


Uptime Dependability

Your web hosting service must always work properly. Your website will not be accessible to anyone else.

Hosting providers that are reliable will offer you an uptime guarantee. This could be something like “We offer a 100 percent network uptime guarantee” or other similar claims.

If a hosting company claims 99.9% uptime, then your site could be down for up to 3.5 days per year. Providers that offer 99.99% and 99.999% uptime will only have one hour and five minute downtime, respectively.


You should look for an insurance provider that guarantees your coverage. Hosting credits can be used to compensate you if your website is down.


Customer Support

When technical problems arise, you will need fast and efficient support. There are many support options available, including email, chat, and telephone. Email is, however, the worst. Support via phone or chat is much more effective.

Look for a provider that provides 24/7 support. If something goes wrong, this will allow you to quickly get your business back online.


To get an idea about the support you will receive, make sure to review your service level agreement. You can also look at the company website to get a sense of their support team.

A host should offer a free trial period. This will give you an idea of what you can expect from the service. Even if they don't provide any assistance, it is worth contacting them a few times in the first 30 days. You will be amazed at how fast they respond to you.

Your new host will not improve the quality of your service if they are slow to respond. This is why the free trial is so important. Bluehost allows you to cancel your account for no cost within the first month. DreamHost offers a money-back guarantee of 97 days.


Scalability

Two reasons are why scaling is important. A hosting provider should be able to grow with you and allow you to upgrade as needed. Your website should be capable of handling large spikes in visitors.

To find out if your web host is flexible, consider the following questions:

  1. If your visitor count reaches a certain level, will the web host upgrade to an intermediate VPS?
  2. This upgrade is so simple!
  3. Is the web host able to handle seasonal fluctuations in web traffic?

It is important to find a solution that addresses all three of these points.

To learn more about the experiences of other web hosting providers, visit forums. Compare prices and services to find the best plan for you based on your budget and needs.

Once you have a web hosting provider, you can proceed to Step 2.


Step 2: Choose a unique and relevant domain name

Do not go searching for the perfect domain name. There isn't one. While some names are better than others, they only make up a small portion of your business. Your website's content is still the most important.

Your website's URL on the Internet is called a domain name. My domain name is NeilPatel.com and it represents my personal brand. You can make yours whatever you like, as long as it is related to your business or topics you are passionate about.

There are so many options!

Here are some guidelines to help you choose the best domain name.

  • It's important to keep it relevant
  • Keep it short and memorable
  • Avoid numbers
  • Select a.com or.org domain.
  • Make sure that your domain name is available

These methods can also be used to find the perfect name:


Method 1- Brute Force Method

Many people have the ability to think up the perfect domain name on their own. You will need to register the domain with a domain name registrar in order to purchase the domain and search for the availability of the potential domain name.


Bluehost is a great place for starting, because it offers a free domain for a year with their hosting plans. You can also search availability.

I'll also advise you to avoid going for domain names that have hyphens (like neil-patel-marketing.com) even when you get it at a dirt-cheap price. It can be confusing.


Method 2: Use a Tool

Some people aren't very creative and that's okay.

Name generators are a great option if you're having trouble coming up with a domain. Enter a few keywords and the generator will search for domain names that combine them.

Bluehost allows you to check the availability of domain names in addition to its speed and reliability. Click the sign up page, enter your domain name into the box and voila! You will now have a domain name.


Keep in mind that your preferred domain may not be available. If this happens, you can mix words up, use a thesaurus or add a verb.

Once you have chosen your domain name, the next step is to find a website-building platform.


Step 3: Choose a good website building platform or CMS

You will be overwhelmed by the sheer number of choices available if you do a quick Google search for website builders or CMS.

CMS stands for Content Management System. This allows you to modify your website from within the domain. It will save you tons of time and make things much easier. Ready-to-use templates make it easy to customize layouts, settings and content.

These are some options:

  • WordPress. WordPress ranks number one in terms of CMSs. It is popular and easy to use. The platform boasts over 58,000 plugins, which allow you to do just about anything on your website.

WordPress.org and WordPress.com are not the same thing. The former allows you to create blogs for free, while the latter lets you download the WordPress software to install it on your website.

  • Wix. WIX is another website builder. This is a great choice if you only need one page, such as a portfolio site, restaurants, local businesses or freelancers. You can rest assured with their reliability (99.99% uptime) as well as security features (such 24/7 managed monitoring, optimization, and optimization).

Wix might not have the features you need to create large sites.

  • Drupal. WordPress is the most advanced web-building solution. This is why it requires a steeper learning curve. It's worth the effort when you consider how customizable it is.

Although I wouldn't recommend Drupal to beginners, it is the best choice if you are looking for advanced customization. To learn more about the platform, you can hire an expert.

Now you can get your website online. Now all that's left is to make it look amazing.


Step 4: Make Your Website Look Amazing

A theme is a must for any web designer. There are two types of themes: free or paid. The latter looks more professional and allows you to customize your site more easily. These themes are also affordable and can be purchased for as low as $100.

WordPress and Wix offer great free themes. However, StudioPress offers a premium version that allows you to test out more features.


These themes are built using the same CMS, but can be customized to give your website a unique look or allow it to work differently. A website for an artist should look different to a SaaS site or a restaurant.

Your visitors will judge your website in just a few seconds based on its visual representation. Your visitors will leave your website if it looks untrustworthy, outdated, or doesn’t meet their expectations.

It is very easy to choose a theme.

Before you make a decision, I suggest reading the reviews and not prioritizing functionality over visual appeal.

You want your website to look great with fancy fonts and colors. But that shouldn't come at the expense of its functionality.

You can also change the theme at any time. It is important to not change the theme too often as it can harm SEO and branding.


Step #5 – Protect your website by using a child theme

A child theme is the best way to protect your website. A child theme is a stylesheet that is stored separately from all other files in your theme's folders on the webserver. It will make it difficult for your site to break and protects you from having to redo any changes when you update a theme.

Remember that website builders may use different names to create a child theme.

A “child theme” is a WordPress theme that you can create in Drupal. Some websites do not allow you to create child themes, but you can still make a backup theme like in Joomla.


Step #6 – Configure Your Website, Add Relevant Content

This is the end of the technical portion and you can now focus on the more exciting things.

To make it easy for your visitors to find your website and to give them quick access to the different sections of your site, you should start by creating navigation. You can choose a few colors to represent your website without being too extravagant.

For example, I chose white and orange.


To make your website more appealing and clear, organize, separate and highlight the most important parts. To make your website run smoothly, you can install plugins.

Here's a quick list of items you should do to market your business, especially if it is going to make money through the website.

  • Get a logo. This logo will be used to represent your brand.
  • Your website copy should include the About Me page and any other pages.
  • To keep track of visitors to your site, install Google Analytics code.
  • To find out what your visitors like and dislike, you can start planning your marketing strategy.

The last tip is that you need to be familiar with online marketing, content marketing and link building in order to increase visibility, generate leads and reach your business goals.


Conclusion

Although there are many challenges to creating a website, you will get better and more comfortable.

We've covered everything you need to know about building your website. If you have any questions, Google or YouTube can help you.

You can find tutorials for just about everything on the internet, so trust me.

The rest of the process involves choosing a web host, a CMS, designing your site, and marketing. If you have patience and perseverance, you can expect to see real success.

————————————————————————————————————————————–

By: Neil Patel
Title: How to Make a Website in 6 Easy Steps
Sourced From: neilpatel.com/blog/make-a-website/
Published Date: Tue, 17 May 2022 22:00:00 +0000

How to transform your blog into an automated lead generator

By

You've set up your blog and are now producing content like it's your job. It's now time to optimize your blog for lead-generation.

The first step in creating great content is to create it. You're putting a great blog post on a poor website, and you're ruining the purpose of that great content.

Another daunting task is to make sure you don't get in your face. How can you optimize a website for lead generation? This is the right place for you. These are 10 tips that will make your blog a lead-generating machine.



Quick Takeaways


  • Before you can optimize, it is important to understand why blogs are a great way to generate leads.

  • Content you create is a key factor in lead generation. This includes presenting yourself in a way that makes you a thought leader and providing exclusive content to increase your chances of getting more leads.

  • Your blog's layout can make or break your lead generation efforts. There are many aspects that you can optimize, including banner ads, sidebar real estate, and social media sharing.

How blogging can help you generate leads

1. Establish your position as a thought leader and build trust

Thought leadership is a type content marketing that taps into the talent, experience and passion within your business to answer the most pressing questions of your target audience about a topic.

You can demonstrate your industry expertise by producing insightful content on an ongoing basis. Your position as a thought-leader will be established quickly by providing valuable content that is not available to others.

Your brand will become a trusted resource by educating your readers about the industry that you work in. If you do this regularly, your brand will be recognized as a trustworthy voice that is worthy of their attention and patronage.

Trust takes time. It takes time to build trust with a prospect. It is important to show that you are not just a fly-by night operation. Be consistent and reliable.

Quality content published in a consistent fashion shows that your service or product is a long-term investment and not just for a quick profit.

2. Optimize Your SEO

Blogs increase your digital presence and make you more visible to search engines like Google.

Blogs can increase inbound links up to 97% which will improve your search ranking. These factors can be used to attract more search traffic and increase your blog readership.


Image Source: HubSpot

3. Build domain authority

Your content will rank higher on search engine result pages (SERPs) if you have domain authority. Blogging is an asset that builds domain authority. Your blogging doesn't stop just because your budget is smaller. Paid assets, on the other side, are a different story.

4. Engage Your Audience

High quality content will attract the right audience. This content draws them in, grabs their attention and increases your chances to convert them into loyal customers.

You can use your blog to answer questions. To maximize your results, however, you need to ensure that you are doing this consistently. It is important to prioritize the content you create. You will not be heard if you are too sales-y.

5. Better Lead Quality

Offering a reward for their contact information in return for your attention is a great way of generating qualified leads.

Blogs can be used to attract visitors. In exchange for something of their value, they may give their email address, postal code, or other details.

Qualitative leads have a higher likelihood of achieving a longer customer life expectancy than cold leads. Their contact information can be used for advertising and target marketing purposes.

10 Tips to Optimize Your Blog For Lead Generation

How can you make your blog a lead-generating machine? These are some ideas that you might consider:

1. Offer exclusive “Gated” Content

Do you remember how we presented ourselves earlier as thought leaders? That is again where it comes in.

Loyal followers will get a little more content than casual readers. To maximize the benefits of both the paid content and the free content already posted to the blog, you should do this in addition. We use AdRotate, a WordPress plugin that allows us to insert banner ads in our content without being too invasive.


Image Source: Orbit Media Studios

People will be more inclined to subscribe to gated content if you establish yourself as a thought leader by consistent blogging.

Make an ebook detailing your process. Your public post should be shared with your audience. Encourage them to download the ebook. Hosting webinars can provide clients with detailed feedback, customized for them if they provide their contact information.

It is important to collect contact information from potential customers. Once you have this information, you can start nurturing the top of your funnel leads.

2. Your blog should be integrated into your main website

Although you might feel tempted to create a separate blog, you will miss many opportunities to generate leads.

Your blog will not benefit from the search engine ranking boosts you get from linking to your blog. The blog must reflect your brand identity.

Visitors might first come across your brand via a blog post. They might not even land at your homepage. You want to give them seamless customer experiences, regardless of whether they are on your blog or your main website.

3. Use marketing tools like the Slide-in CTA and the Hello Bar

Slide-in calls to action (CTAs) are a handy tool that you can use to help blog readers who have scrolled all the way down to the bottom of your article. This is a sign that your prospect is interested in your content. The Slide-in CTA is a great tool to help you get your prospect interested in your content.

The box in the lower right-hand corner contains an irresistible offer that your prospect won't resist. The CTA can be in the form a whitepaper, detailed information about the post or any other valuable content. In exchange for contact information, it could also come in the shape of a whitepaper. This CTA is usually less irritating than pop-ups.

A Hello Bar is a bar at the top of a website. It typically spans the entire page. Because it's located at the top of a website, visitors are likely to see it first when they open the page, it's easy to miss. Many Hello Bars include a call-to-action to drive traffic to squeeze pages or landing pages.

If readers don't click right away, but continue to read the post, they will notice that the “Hello Bar”, which follows them while scrolling through the content, is not a distraction. It is a powerful tool that can drive targeted traffic to your site and build your email lists in a short time.

4. As often as possible, link to other useful internal resources

Write a blog post that is related to other posts and content. These words should be linked throughout the post (e.g. Link these words (i.e. Database Marketing) to other resources in your site.

Keywords can be linked with landing pages and other pages. This can lead to deals or offers that may interest your prospects. You could offer a webinar, course registration, a free trial or an ebook on a specific topic. There are many options!

5. Maximize the Real estate around a blog post

Your website has prime real estate: the “leaderboard” at top of your blog, the sidebars to either side of each post and the space at end of articles are all prime real estate. These spots are prime real estate and should not be wasted by not placing CTAs, banners or buttons in full display.


Image Source: Marketing Insider Group

A footer after a blog post can be used to add a supplementary offer, or other exciting content. This space can be used to link directly to landing pages that encourage email subscriptions or CTAs that need to register.

Every blog comes with a sign-up for our newsletter, as well as the top blogs of all times and additional content that is related to the blog you are currently reading. You will see a button in the right column to download The Ultimate Guide to Content Marketing as you scroll.

6. Include Irresistible Perks

Offer them something they won't resist. Consider offering discounts or free shipping to customers who sign up for your newsletter if you are selling tangible products. This increases your chances of getting new customers and subscribers. This is the one I shop at every online store. ?

Sometimes, a physical catalog can be used to collect email addresses. IKEA creates leads by offering prospects the choice to either download an online catalog, or have a printed copy sent to their address. Fill out the form with your physical or email address.

You can also use this button to stay in touch with prospects. It adds them to your email address for updates and other perks.

7. Add Subscription Services

Your visitors will appreciate the convenience of signing up for a subscription service to receive blog updates via email and RSS feeds. Subscribers are notified whenever you publish a blog article.

Many blogging platforms offer subscription plug-ins. Other email marketing services may integrate a plug in that allows you build your subscriber list. This can also be offered by other providers like FeedBlitz and Mailchimp.

You can make your subscriptions even more profitable by creating a lead nurturing series for new subscribers.

8. It's easy to share your content on social media

This can be done by placing social media icons within and around your blog posts. This encourages people to share your content on Facebook and Twitter, Instagram, LinkedIn, or other sites. This will help your audience expand their online network.

Social sharing is a great way to increase traffic to your website.

9. Utilize Guest Posting

It's great that you already have great content. Why not make it available on other sites? Guest posting is a great way to increase your authority and reach broader audiences than your own website. Partnering with blogs will allow each blog to benefit from the rankings of others. If you want to increase your small business owner leads but aren't an authority in the industry, you can partner with other blogs. You can reach a new audience by guest posting on other blogs.

10. Follow an Editorial Calendar

Consistency is key to lead generation via blogging.

A schedule must be followed for publishing regular content and creating new posts based on the editorial calendar. This can be done manually, using automated platforms, or by working with an agency that maps topics and publishing schedules on either a daily, weekly or monthly basis.

You can avoid burnout by creating a sustainable plan that delegates certain tasks to freelancers or other content creators in your team. This could mean that you outsource your content creation plan completely.

Blog Your Secret Weapon

Bloggers would have a lot more ease if engaging content could be summarized in a simple algorithm that can be fed into a machine and used to create posts with a click of a button.

It is best to develop a strategy to produce quality content on a regular schedule.

Remember that blogging is only a means to an ultimate goal. The end in this instance is lead generation and a healthy bottom line. You also have the opportunity to build relationships with customers that no other software or apps can match. It's important that you are involved in order for it to be successful.

Blogs can be a key part of your business, and help you generate leads. Your perseverance and persistence will pay off over the long-term if you follow best practices.

Are you feeling overwhelmed after reading this article? Your best option is outsourcing your blogging strategy. You've found the right website. To learn more, check out our SEO Blog Writing Services.

Marketing Insider Group's post How to Turn Your Blog Into a Lead Generating Machine originally appeared on Marketing Insider Group.

————————————————————————————————————————————–

By: Giana Reno
Title: How to Turn Your Blog into a Lead Generating Machine
Sourced From: marketinginsidergroup.com/content-marketing/how-to-turn-blog-into-lead-generating-machine/
Published Date: Wed, 18 May 2022 14:00:00 +0000

WordPress vs. Wix

By

Disclosure: We may earn a commission if you click on any of our links.

WordPress is superior to Wix in that it allows users to build sophisticated websites and personalize them to their liking.

Wix is not as flexible as WordPress in terms of design, but it will be much easier to use for beginners from day one.

WordPress and Wix serve different users. The final decision comes down to your experience level and the purpose of launching a site.

WordPress or Wix? Which one is better?

WordPress is the best content management system for people who value flexibility and versatility. Although it doesn't have a lot of functionality, you can customize it with thousands of plugins and themes. WordPress' flexible, powerful platform makes it easy to get your website off the ground.

Wix is ideal for beginners who are looking to create a simple website without any advanced features. Wix is an easy-to-use tool that allows you to create a website in minutes. Wix will help you create your website.

A Review of the Best Website Builders

Website builders give you the tools to create simple or complex websites quickly and easily without having to code a line of code. It can be difficult to choose the right website builder for you if your search is not well-defined.

My years of experience have taught me the important differences you should look out for when searching for a website builder. This in-depth comparison of the top four website builders will help you narrow down the right platform to set up your website for success in the future. Both WordPress and Wix made the top four.

WordPress wins

Full ownership WordPress is open-source software. This means that no one can hold you back. It's easy to transfer files from one host into another. All your files are yours and you can transfer them to any WordPress hosting provider.

The built-in WordPress Import/Export tools make site transfers easy. These features are not available in Wix. Wix sites are exclusively hosted on Wix's servers. Transferring your website files to a self hosted WordPress is a complicated and cumbersome task.

Unlimited design options WordPress is generous with the ability to create websites. For starters, there are no charges for themes. However, if you need more functionality, there are over 5,000 premium themes available that range from $25 to $299.

A developer can also be hired to design a unique theme for your site. You can switch between themes easily, unlike Wix which doesn't allow you to once your website goes live.

There are no WordPress-sponsored ads. WordPress is completely free. However, you will need to buy a domain and a hosting plan to make it work. Here's a step-by-step guide to getting them. Once your website is live, you can monetize it in any way you like. Wix websites can be used for free. However, most basic plans come with unwanted ads that you cannot control. These ads are removed by Wix when you upgrade to a premium plan.

Unmatched customizability WordPress is an open-source software that offers tremendous flexibility straight out of the box. WordPress allows you to modify the underlying code to make your website look exactly how you want it to be. WordPress allows beginners to customize their sites in any way they like.

WordPress lets you modify your website in ways that Wix cannot.

Even if Wix is your favorite drag-and-drop site builder, WordPress offers more with third-party plugins such as Elementor and Divi.


Huge variety of plugins WordPress is the best website builder, beating Wix in terms of having the most plugins. There are many plugins that can help you add tables, collect emails from visitors, or create landing pages. You have access to over 55,000 premium and free plugins, making it easy to enhance your website without having to modify any code.

A robust blogging platform. Even though WordPress has become a content management system, it doesn't forget its roots. WordPress is still the best platform for blog-related tasks. You'll find advanced features only in WordPress. It has the same blogging capabilities as Wix.

You can also manage the comments of your readers without having to use additional plugins. You can also control the visibility of pages and posts by setting them to private, public or password-protected.

Although the editor is not perfect, the new Gutenberg editor offers a great way to add, drag, and drop different elements without having to scroll up or down.


Higher search visibility WordPress gives you greater control so that your website ranks higher in search engine results. Slow website? Speed-boosting strategies can help improve the performance of your website.

Yoast is the most widely used SEO plugin in the world. WordPress users can also download it. This plugin helps more than five million websites to improve their article's visibility in search results. It also inserts internal links and redirects old pages to new pages, which all help increase their rankings.

Ahrefs is a top-of-the-line SEO tool. It has analyzed 6.4 millions websites and found that WordPress sites have more domain authority, backlinks and traffic than Wix sites.


Ecommerce functionality: WordPress does not have ecommerce capabilities built in, but it is easy to integrate with WooCommerce.

This plugin is used by more than 40% of ecommerce websites. It can be used to display products, fulfill orders and receive payments in multiple currencies. You can also automatically calculate tax by region.

You can install additional WooCommerce plugins to enhance its functionality. You can connect your store with a print-on demand service to process your orders.

HubSpot for Ecommerce is a free plugin that allows you to track visitors and guide them through your sales funnel.

WordPress is at Risk

There is no phone support. WordPress relies on the global volunteer community. If you have technical difficulties, there is no hotline to call.

WordPress powers over 39% worldwide websites. This means that no matter what issue you are having, you can find a solution in support forums, Slack channels or YouTube. It can be frustrating to have to search for solutions.

There are different costs for creating and maintaining websites WordPress is available free of charge. It can't be used on its own so you will need to purchase a domain and a hosting plan before creating a website.

A custom domain starts at $10 per annum, while hosting plans start at $2.95 per month. Hosting plans that are more expensive if your website receives a lot of traffic will be more costly to avoid downtime due to each spike in traffic.

Premium themes and plugins that enhance your site's functionality are additional expenses. You could spend $200-$1000 every year.

A steep learning curve WordPress isn't the easiest to use and can take time to get used to. You don't get a walkthrough.

WordPress' Gutenberg editor isn't as intuitive as Wix’s drag-and drop editor. It lacks the what-you-see-is-what-you-get (WYSWYG) framework, so you need to preview the page you're working on to see what it will look like once published.

DIY Security and Maintenance Website upkeep is not a one-man job for WordPress users. WordPress releases updates once in a while. It is your responsibility to make sure you are using the most recent version.

To fix bugs and prevent site performance from being affected, you will need to manually update plugins and themes.

Plugins make it easy to manage backups and security. You can either outsource these tasks to a WordPress maintenance company or hire a managed WordPress host that will take care of everything.

Wix wins

There is no upfront cost. Anyone can register to create a Wix site for free. You can upgrade to one or both of the Wix website plans.

Wix is more affordable than WordPress, which comes with additional fees but is 100% free.

The pricing page will provide all details so you don't need to guess. The Combo Plan is $14 per month, and includes everything you need to get going. The Combo Plan includes a domain name free of charge for the first year. If you use WordPress, you will need to purchase it separately.

Wix apps are available for free and premium, with prices starting at $3 to $20.


Easy registration: While the software is free, you will need to register a domain and sign up for a hosting service in order to create a WordPress website. Wix registration is as simple as signing up with your Facebook or Google account. You can then start building your website immediately, either using the editor or an AI tool.


Easy drag-and-drop editor Wix offers little or no flexibility, allowing users to quickly create websites. Wix's drag and drop interface makes it easy to customize your website templates.

Unlike WordPress's Gutenberg editor, Wix's operates on a what-you-see-is-what-you-get (WYSWYG) paradigm, so everything you see is exactly what will appear once the site goes live.


Wix's Artificial Design Intelligence tool (ADI) can create a website for you based on the answers to a series questions if you are short on time.

Wix has the largest selection of pre-made templates. There are over 500 templates available, so it is easy to find the one that aligns best with your brand.

Every template comes with many built-in elements you can drag and move around. You can also change the background image to a video, choose a different color palette and change the font.


Handpicked third-party and in-house apps Wix has over 250 apps that can be used to enhance the functionality of a website. Although WordPress plugins are more popular than Wix's, you will need to sort through many clunky ones in order to find what you need.

Wix is a site that values quality over quantity. Wix has pre-approved all apps in its Wix App Marketplace, so there won't be any need to go through vetting. All apps are compatible with Wix so you don't have to worry about compatibility issues.

Multiple customer support channels Unlike WordPress, which focuses mainly on its support forums , Wix takes a more personal approach when it comes to customer service.

Wix users can request a callback via the website to speak with a representative of their company. They won't waste their time trying to fix the problem themselves, but a real person will.

Wix users have two options: email support or searching Wix's online help centre to locate relevant articles and videos.

Simple WordPress-to-Wix migration. If you have jumped on the WordPress bandwagon and found that WordPress is not as simple as you want it to be, Wix has a solution. Simply enter your WordPress blog URL into Wix's blog importer and in just a few clicks, your WordPress blog can be transformed into a Wix one.

This import tool allows you to select only blogs to be moved to Wix, without having to build anything new.

Maintenance and security handled by Wix: Wix's technical team takes care of all security and maintenance. You won't need to do anything except create backups and update apps.

The in-house technical team implements and deploys all updates. You won't notice that there is an update happening. WordPress, however, doesn't manage any of these issues out of the box. You're effectively on your own.

Wix sites also pass the highest industry security compliance levels, including PCI DSS (ecommerce payments), SOC Type 2, ISO 27001 and 27701, 27018 and 27017.

Site data backups and managed infrastructure: Wix offers even more useful features to ensure reliability so you don't have the burden of managing it all yourself. Wix's data center infrastructure is strong enough to ensure that your site is always accessible, even during routine maintenance. Autoscaling makes it possible to manage traffic spikes seamlessly.

Your site data is kept current and backed-up with redundant copies across all Wix data centers. It's never a problem to check if your site has been made available to visitors, or if it can be restored in the event of a catastrophic failure.

Wix Losses

Pricing page lacks transparency – At first glance Wix's pricing page appears to show you how much each premium plan costs every month. The prices shown are what each plan will cost if you subscribe to an annual subscription.

The Unlimited plan costs $12.50 per monthly, so you will have to pay $150 upfront. The cost of monthly payments is much higher.

Wix had a toggle button that allows users to compare prices for yearly or monthly billings. Although there is a disclaimer at bottom that states that prices are for yearly subscriptions but the text is so small it won't be obvious.

Limited flexibility Wix is easier than WordPress to use, but it comes with a lower level of flexibility.

The free templates are good enough for beginners, but they can be too restrictive for experienced website builders. You won't have the option to change to another template after your website is live.

Wix is not open-source so developers and tech-savvy users will not be able modify its code. The App Market contains over 250 apps that can improve the site's functionality. However, they pale in comparison with the thousands of WordPress plugins.

Unusual blog features Wix was not designed for bloggers. If written content is the main attraction of your website, consider WordPress.

Wix has basic features such as categories, tagging and cover images, but it does not offer native commenting.

Wix does not offer comments for readers. Instead, it only allows Facebook comments. These comments are more susceptible to spammers. The Wix plain editor does not have the drag-and drop functionality of WordPress Gutenberg so formatting options are limited.

Not available in all plans. A Wix website is free and comes with Wix ads. It's free, but you'll have to pay for it. However, it is not good for branding. Wix will allow you to connect to a domain you already own for $4.50 per month (billed annually). The Wix ads will still be displayed at the current level. The Wix-sponsored ads can be removed only if you upgrade your plan.

It's difficult to get out: Wix websites reside in their infrastructure. Once you create a site with them, it will remain there for all time. It lacks WordPress' Import/Export function, making it difficult to move your website files from Wix into WordPress.

You can see that your posts will be imported as RSS files. However, images will need to transferred manually. This complicated process is enough to discourage most users from switching.

Wix has inferior SEO functionality. If you are only getting social media or direct traffic to your site, Wix is a good choice. Wix is behind WordPress when it comes search engine visibility.

Wix's technical SEO is poor as it relies heavily on Javascript to display URLs. This makes them harder to crawl. Javascript can also lead to code bloating and slower pages.

Wix doesn't provide basic features like hreflang or AMP support to help you set up your website for SEO success. Users are limited in their ability to control redirects and can't edit the site's robots.txt or sitemap. Creating shorter URLs is also impossible, so you'll be stuck with https://www.neilpatel.com/post/keyword instead of the more concise and user-friendly https://www.neilpatel.com/keyword.

Comparison of the Top Website Builders

There is a website builder for everyone, no matter if you are a tech-savvy geek and/or a technophobe looking to create websites. These are my top four suggestions:

  1. Wix — Best for general use
  2. Weebly — Great for beginners
  3. Web.com — The best for creating landing pages
  4. Shopify — The best ecommerce platform
  5. WordPress — The best content management platform

Wix and WordPress are great options for beginners who need help in building their first website. Its drag-and-drop editor makes it easy to create a website. The wide variety of templates available can help you get a professional-looking website with minimal effort.

WordPress is the best content management system for websites with high traffic and income.

————————————————————————————————————————————–

By: Neil Patel
Title: WordPress Vs. Wix
Sourced From: neilpatel.com/blog/wordpress-vs-wix/
Published Date: Tue, 17 May 2022 17:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=4387

How to Take Over Your Business’s Internet Reputation

By

You want to find new brands.

You're probably in the majority if you answered “the Internet”. Consumers aged 16-64 use search engines to find brands. To find brands, more than 25% of consumers use social media, brand websites, and digital ads.

It is crucial for a business to have a good online reputation in order to retain and attract customers.

Brands aren't the only ones responsible for establishing a reputation. Online audiences are active thanks to the internet. Through reviews, social media and other means, consumers can influence how a brand's image is perceived online. The brand's media coverage is spread faster than ever before. In a click, industry “best-ofs” lists and expert reviews can be accessed.

Brands cannot control everything that is published online about their brand. However, they can use strategies to manage the bigger narrative. That's what this article will cover. You'll find out why the online reputation is so important for a business and 9 strategies to manage it.

Quick Take-Aways

  • Positive reviews are more popular than negative ones. However, consumers believe that one bad review could change their mind.
  • A brand audit is the best way for your company to assess its online reputation.
  • It is crucial to control the first page Google results for your branded terms. 98% of users never get past page 1.
  • Online reviews are just as trusted by consumers as word-of mouth recommendations.
  • Reacting positively to negative reviews can help build trust and increase your online reputation.

What is the importance of an online business reputation?

Online reputation is the new storefront for a business. It is what people first see and what they use to decide if they want more.

Consumers can quickly get a feel for your online reputation in just a few minutes. It takes only a few minutes for consumers to do a quick Google search and scroll through reviews to decide if they want to move on.

However, the best way to see why a brand's online reputation matters is through numbers. Take a look at the following:

  • 91% of customers will choose a brand that has many positive reviews.
  • 84% of customers trust online reviews more than word-of mouth recommendations.
  • 94% of customers said that one negative review was enough to convince them not to use the business.
  • 71% of U.S. workers stated that they wouldn't apply for a job with a company suffering from negative press

Research has shown that the average user takes 50 milliseconds for an online opinion to form about a brand. It is important to make a good first impression. You risk losing customers if you don't control the first impression people make when they visit your brand online.

How to manage your online reputation for your business

Do a brand audit

Knowing where your company stands online is the first step in gaining control over its online reputation. A brand audit is a way to do this. A brand audit is a process that evaluates how your brand is perceived by the public and its current position on the market. It is a good idea that you do them frequently. Many brands include it in their quarterly review.

This framework can be used to help you get started with your own.

img alt=”The 5-step process to conduct a brand audit.” class=”aligncenter” height=”421″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2020/08/Brand-Audit.jpg” width=”799″/>


Image Source: netBaseQuid

Here is a quick overview of the five steps:

  • Benchmarking past marketing efforts and current efforts – This is a way to assess whether your past and current marketing efforts have met their goals.
  • Comparison and monitoring of competitors – Comparing your efforts with those of your competition.
  • Identifying Trends – Look for trends in your target audience to determine how you can align your marketing efforts.
  • Sentiment analysis: This is a way to see what other users think about your brand.
  • Understanding news and consumer perceptions – Seeking to determine if the media's coverage of your brand matches what consumers are saying about you.

Create a reputation management strategy

After you've done your brand audit, the information you need for an online reputation management strategy will be available. Two main components will make up your reputation management strategy:

  • Resolving problems with your online reputation
  • Create a plan to monitor your online reputation.

Although the idea of creating such a strategy might seem daunting, there are simple steps you can take that will make a huge impact.

Set goals

What are the most important goals you have for online reputation management? Do you have specific issues that need to be addressed immediately? Do you have any gaps (ex. no online reviews)? What are your new strategies? Set clear goals to guide your strategy.

Know your resources

How many people do you have at your company to manage online reputation? What amount of time can your staff spend on this? Are there technology tools that could help? What other resources are available that you can use?

Prioritize your priorities

What are the most critical things you need to focus on first? Priorities are the most important things to address in your strategy.

Make an execution plan

A clearly defined plan will keep your strategy on track and hold your team accountable for following through. You should set deadlines and assign responsibility for each task. Also, you need to identify who will be responsible for each initiative. Finally, determine how you will keep track of progress (example, a Google Sheets shared work plan).

Take control of your first Google search result page

A top priority initiative should be to control the first page of Google results when your company searches for branded terms. Search engines are the most popular method for brand discovery. Consider this: 98% of people won't scroll past the first page in Google search results.

It is important to control the content that users see on that first page. But how do you do it? A strong SEO strategy is the key to increasing search rankings and controlling what content ranks highest.

Your SEO strategy should be focused on ranking controllable pages, such as those from your blog and website, for brand-related queries. This will help you move negative content to the top of the search engine results pages (where almost no one sees it), and positive content to the first page.

There are many moving parts. These moving parts are summarized in the graphic below:

img alt=”7 steps towards a strong SEO marketing strategy” class=”aligncenter” height=”955″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2020/08/7-Steps-to-Great-SEO-Strategyt.png” width=”1100″/>


Image Source: Mangools.com

Let's take a quick look at each one in more detail.

Keyword research

You can find the most common queries customers have about your brand. This can be done using Google Autocomplete (type your brand name, and it will show up in the results), or Google Analytics Queries Report. To see a list with top queries related to your brand, you can also use SEMRush's keyword magic tool.

Identify the topics

Topic clusters are the key to deciding which high-level topics and keywords you will cover in your SEO strategy.

Publish great content

This is the key. To increase your brand authority in key areas, create thought leadership content and post it regularly. You can also create valuable content about customer reviews. Finally, optimize third-party websites that rank high on Google's first pages (e.g. Yelp or Google My Business).

Optimize your on-page SEO

To optimize your website's rankings, use proven SEO techniques such as keyword usage, metadata and images.

Get quality backlinks

Linking to highly-respected websites increases your brand authority and makes you more trustworthy to online viewers. Link building can be a tedious process. You need to produce high-quality content over time to gain backlinks. Your link building strategy will gain momentum once you get started. Then your backlinks will start to make an impact.

Keep track of your progress

How do you measure success? Rankings and organic traffic are two of the most important metrics you can use to measure your SEO strategy's success. These are indicators that your content efforts have been successful. You must pay more attention to your brand's story when managing your online reputation.

It is a smart idea to make time for regular evaluations of the progress of your SEO strategy.

Keep checking back regularly

SEO is a continuous effort. Don't let your content get outdated. This can damage your online reputation. To ensure that your brand and product information are accurate, you should update your content frequently. Be aware of current trends in your industry as well as in the marketing world and align your efforts accordingly. Learn how Google's ranking factors can change (they do often) and adjust accordingly. To keep your content relevant and high-performing, refresh it.

Your SEO strategy's most important part is updating your content and strategy. It has a big impact on your success.

Market like a PR firm

You can control your online reputation by thinking with a public relations mindset. This will help you to think beyond what you write. Marketing like a PR company primarily means creating positive press and user-generated content that helps to build your reputation. You must also respond to negative reviews in order to reduce their impact.

Positive press

Here are some ways you can build positive press for the brand:

  • Quality websites allow guest posting
  • Press releases on important announcements and events
  • Collaboration with well-respected brands
  • Interviews, appearances at events, podcast appearances, and other media can help make company leaders more visible.
  • Through charitable partnerships, we can make a positive impact on society
  • Correcting mistakes quickly and honestly

Optimize user-created material

Two main methods to encourage user-generated material that improves your online reputation are:

  • Testimonials and reviews from customers
  • Create shareable content

When it comes to trusting your brand, reviews are second only after product quality.


Image Source: MartketingCharts.com

It's time for you to encourage your customers to review your brand. To motivate customers, you can offer discounts or giveaways. Link positive reviews to your website or place them directly on product pages.

To build brand awareness, second, make sure that the content you create is easily shared. People love sharing content online. Your brand visibility will increase if you encourage your audience to share your content. Easy steps to make your content more shared include adding social media buttons to your blog and sharing blog post on your social media channels.

React to negative reviews

It is easy to overlook negative reviews or press coverage and wish to forget about it. It's also a bad idea. Every business has at least one bad review. Potential customers will look at your worst reviews to determine if they are worthy of a change in direction or if they can be forgiven.

Respond to negative reviews promptly and in a solution-oriented manner. Don't say sorry and then call it good enough. Pay attention to their feedback and thank them when it makes sense. Then, offer a solution that will actually fix their problem and make their customer experience a better one.

Customers trust businesses that show they care. This builds their trust and improves your online reputation.

More to you

You must publish high-quality, consistent content to manage your brand's online reputation. Our team of SEO specialists and writers can provide you with optimized content that is ready to publish every week, so you can concentrate on the bigger story.

To learn more, check out our SEO Blog Writing Service.

Marketing Insider Group's article How to Take Control of Your Business’s Online Reputation appeared originally on Marketing Insider Group.

————————————————————————————————————————————–

By: Michael Brenner
Title: How to Take Control of Your Business’s Online Reputation
Sourced From: marketinginsidergroup.com/strategy/taking-control-businesss-reputation/
Published Date: Tue, 17 May 2022 16:30:00 +0000

10 Best Ecommerce Email Marketing Strategy You Should Use Now

By

You have many options for e-commerce marketing to help grow your business. These include social media, PPC and SEO.

However, successful e-commerce entrepreneurs know that email marketing can be one of the most lucrative channels.

Let's look at what ecommerce email marketing is and why ecommerce businesses should use it.

We'll end with a look at the top 10 e-commerce email strategies you can use immediately to get great results.


What is E-Commerce Email Marketing?

Email marketing via e-commerce is a channel that allows you to send marketing messages directly to your customers.

You can use simple strategies, such as sending weekly emails with featured products or more complex ones, which include multiple automated email series to abandon carts, customer reengagement and exclusive member deals.

Whatever the method, the ultimate goal of any marketing campaign is to increase customer engagement and drive sales.


Why should E-Commerce businesses do email marketing?

You're likely to have heard every channel of marketing that an e-commerce company owner uses.

Although you may be an expert in email marketing, perhaps you don’t realize how important it can be to your sales strategy.

Email marketing is unique because unlike SEO and social media, you control every part of the funnel. You also own the email subscriber lists.

Why is this so important? This incredible opportunity is not to be missed with 4 billion email users per day (which will rise to 4.6 billion by 2020).

E-commerce businesses can gain brand awareness, customer engagement and high-intent clients through email marketing strategies. E-commerce businesses also see a higher conversion rate when they have a solid email strategy. This is in contrast to other marketing channels.

This is a staggering 3,600% ROI, with an average $36 earning for every $1 spent


Email Marketing

This article will concentrate on email marketing strategies for active marketers, but we know that not all e-commerce businesses are yet ready for email marketing.

If this is you, and you're completely new to email marketing in general, these are the first steps you should follow:

  1. To grow your business, set realistic and achievable goals such as increasing customer retention or building an email database.
  2. Choose an email marketing tool like MailChimp and Constant Contact.
  3. Your initial campaigns (e.g. welcome series, abandoned cart series or new product launches) should be mapped out.
  4. How you will collect email addresses. Many e-commerce sites offer small coupons in exchange for email addresses.
  5. Create landing pages for campaign campaigns as necessary.
  6. Get campaign tracking set up with your chosen analytics provider.

You'll have a much better start to your e-commerce business than many other seasoned ones if you take the time to build a solid foundation.


The Best E-Commerce Email Marketing Strategies

No matter if you are new to email marketing, or if you want to improve your existing setup, these best ecommerce email marketing strategies will give you a solid foundation for building your email marketing empire.


1. Begin with a Series of Welcomes

A welcome email series is a great way to make a good impression on new subscribers. You can share your brand story and highlight your top products. This will also allow you to offer a discount that can be used to increase sales.

A welcome series is a great way to drive serious engagement. A welcome series can be a valuable part of an email marketing campaign. It has an average open rate (68.59%) and a click-through rate (16.05%).

Why?

A welcome series is more than just one email. A welcome series should consist of no more than two to three emails. Anything beyond that will be considered spammy and could scare away new subscribers.

You can send two emails to the customer to greet them and invite them to get to know you. You can do all three of the above while getting to know your customer better.

For example, take the NewEgg welcome series. It welcomes customers and invites them to connect with their mobile app.



You can choose to send two or three emails but you need to make sure that each one contains key elements.

Your initial email of welcome should contain the following:

  • Thank you to the subscriber
  • Welcome them to the brand
  • Let them know what they can look forward to in future email communications

You must include any promises you made upon signing up, such as a discount.

This should be the second email you receive as a welcome message.

  • Give subscribers an additional way to connect via mobile apps or social media
  • Focus on the value your products or services can bring to people's lives
  • Tell them why they should buy


2. Make sure to include a clear call to action

What are you asking your subscribers to do for you?

Your customers need to know what you want, whether they are reading your blog, watching promotional videos, or purchasing your latest product.

CTA (call to action) is a prompt that users are given in a newsletter or on a website. The prompt usually includes a link or button that will direct the user towards achieving the goal.

Unbounce claims that a single clear CTA can increase clicks by 371 per cent and sales by 1617 per cent, respectively.

Clear and concise are the best CTAs.

For your email marketing campaigns, create a compelling call to action by:

  1. Understanding the ultimate goal.
  2. Use action-oriented language
  3. Your audience should be addressed in the first person
  4. Keep your messages short and concise.
  5. Use a conversational tone

It is important to A/B-test your calls to actions regularly.

You can do this by testing different calls to action, to find out which elements users respond best to. This includes verbs, color, word order, and button shape.

Unbounce experienced a 90 percent increase in click-through rates after changing “Start Yourfree 30-day Trial” to “Start MyFree 30-Day Trial.”


3. Personalization can be used to segment your list

Have you ever received an email specifically tailored for you?

You, like most people will respond to an email with a higher chance of being compelled to act.

Personalized promotional emails can increase revenue and transaction rates six times more than non-personalized emails.

Three types of personalized marketing are available: contextual, demographic, or behavioral.

  • Contextual personalization uses where the customer is at each stage of their journey. You might be just starting to research the topic, or ready to buy.
  • Demographic personalization uses demographic information like age, gender and location to make recommendations.
  • Behavioral personalization refers to the use of past purchases and website behavior (e.g. abandoned carts). This Etsy email shows how products are promoted based on past purchases.

These categories can be combined depending on how large your email list is. Combine past purchases with location-based recommendations.

Your segmentation will make your marketing campaigns more targeted and more successful.


4. Automate Everything You Can

Campaign Monitor discovered that automated emails generate 320 percent more revenue per month than those sent manually.

Automated email campaigns are a valuable tool in your overall marketing strategy.

Automated emails for ecommerce can improve your email marketing strategy, from welcome series to cart abandonment to transactional and re-engagement emails.

Every email marketing software worth its salt will offer advice on how to automate your emails.

Klaviyo has many blog posts about automation flows, such as this one. You can also find an automation user guide to help you set up your flows.


5. Make a Dynamic Cart Abandonment Series

One of the most lucrative series you can have is the cart abandonment series.

Emails from abandonment have great potential for conversion with an average open rate at 41.18 percent and click rates of 9.50%.

Consider these things when creating one:

  1. The number of emails in the series is usually three to four emails.
  2. Try to send one email within an hour of abandoning your cart, one the next day, and one the third day later.
  3. Offers of Discounts: If you are looking to make a sale, offer a coupon code for the products in your cart.
  4. Subject lines Subject line: Subject line strongly influences the CTR for your cart abandonment series. They can ensure that your audience opens and reads your email.
  5. Calls for action: Your CTA should convince your customers to go back to their carts.

Personalization is also possible in your cart abandonment series. It is obvious to include products that were left in your cart, as Chewy does.



6. Split testing

How can you tell if your email campaigns are effective?

Split testing is not possible.

Split testing, also known as A/B testing, is a marketing strategy in which two or more elements of the same element are compared.

A split test could be used to test the effectiveness of two CTA buttons: one with white text and one with black text.

Our goal is to find the most common email elements so that you get the highest return on your investment. This includes testing user experience design elements.

This can lead to higher conversion rates up to 400%

You can try this:

  • Subject lines
  • Preview text
  • product imagery
  • Layout
  • Image size
  • Font size
  • Font color
  • Button color
  • Send day and time
  • Copy
  • Pricing and discounts
  • Social media icons

There are some rules that you should follow when it comes to conducting successful split tests.

  1. Keep it simple.
  2. Identify your goal.
  3. Know your “control” as well as your “challenger.”
  4. Divide your groups equally and randomly.
  5. Determine significance parameters

Once you have statistically significant results (as determined personally by you), it is time to make any necessary changes.


7. Engage with your friends and family by using email

In the welcome series section, we briefly touched on engagement. Engagement emails are not only for welcome emails.

Email newsletters are a great way to reach your audience. This is especially true when open rates are high, but click-through rates are low.

Segment your audience based on their engagement and send the appropriate messages.

For example, subscribers who converted previously are 74.7 per cent more likely to convert again.

This is where you want to capitalize brand trust. Think about this:


“Why did they buy from me before?” Why should they do it again ?”

This is a great opportunity to send a product recommendation email based upon their previous purchase.

A subscription email is possible if it's a consumable item. A complementary product email is an option for non-consumable products.

To encourage subscribers to convert, you can build brand trust and offer discounts to make it less risky to purchase.


8. Loyal Subscribers Get Exclusive Experiences and Rewards

Segmentation allows you to personalize emails and reward loyal customers.

Segmenting your email list by length of time subscribers or highest amount spent can help you create an experience that makes your customers feel valued.

You will notice that I use the words experience and reward instead of discount.

Is a discount a reward? Absolutely. Discounts have their downsides. Discounts can, in particular, lower the brand's value among loyal customers.

Loyal customers know the value of your products.

Consider an experiential reward instead of a discount. This is supported by millennial spending habits. This is because 78 percent of millennials would rather spend money on experiences than products.

  • Give away once in a lifetime trips
  • Meet and greet events for brand ambassadors
  • Create a rewarding rewards program.
  • Create a social media group that is top-notch and hosts virtual events.


9. Get Set up Back in Stock Emails or Wishlist Emails

We have touched on the importance and two campaigns that can be automated, as well as discussed automated email.

  1. This is a welcome series.
  2. A series of cart abandonment.

Next on our wishlist is the back in stock (or “wishlist”) emails.

Recent supply chain constraints have caused inventory problems and stock shortages for more brands than ever before.

Either you waste an opportunity by making temporarily unavailable products off your website or you can take advantage of customer demand with back-in stock emails.

Back-in-stock email alerts customers when the product they are interested in is back in stock.

Depending on the platform, a back in stock email option might be a product page feature. Or it may require additional configuration (and addons such as an app).

It doesn't matter how much work you put in, the reward is well worth it.

Barilliance found that back-in stock emails had a 65.32 percent higher open rate than other post-purchase emails.


10. Utilize Dynamic Content

Personalization is a key driver of conversions, as we already know.

This is also true for dynamic content personalization, which has been proven to increase email ROI up to 100 percent.

What is dynamic content, you ask?

Dynamic content can be personalized content that is generated from user signals.

  1. Based on previous purchases and/or viewed products, product recommendations are made.
  2. Calls to Action that are tailored to the user’s browsing habits
  3. Exclusive offers, such as white papers and ebooks, are free for anyone in the “research” stage of the buyer’s journey.

Dynamic content is a powerful addition to many e-commerce email templates, according to major email marketing software companies.


Ecommerce Email Templates

These ecommerce email templates will help you to build your email marketing campaigns.


1. Template for a Welcome Email

This template for a welcome email has a combination of clean lines and pops of color. It is striking and eye-catching. You can customize it by using the large “featured Image” space. This allows you to upload a friendly brand image, or to highlight a product lifestyle that is relevant to your business.



2. Email Template for Abandoned Cart

This template for an abandoned cart email is great for any ecommerce site. It is easy to read with large product images and stylized text. The humorous copy draws attention.



3. Get a Discount on Email Templates

This email template is beautifully designed to make your big sales event stand out. Your customers will be able to see the value of your offer with its bold text and product imagery modules.



4. Email Template for Product Recommendations

This image-heavy email template lets your product recommendations speak for themselves. Faux navigation adds an extra touch to make your customers feel like they are shopping on your site.



5. Follow-up Email Template

This template for follow-up emails is simple and elegant. It's ideal for getting feedback from customers after a purchase.



Ecommerce Email MarketingFrequently Asked Questions

What should I earn from e-commerce email advertising?

E-commerce email marketing can bring in a lot more than you spend. E-commerce email marketing has a higher ROI than other channels, with an average $36 per $1 spent.

What is email marketing and how does it work in e-commerce?

Email marketing is a key component of e-commerce. It allows you to communicate with your customers and prospects. It is used to promote new products and communicate special offers and deals to the target audience.

How can I get started with e-commerce email advertising?

All you need to start email marketing via e-commerce is an email marketing program, some email templates and a few fully-fledged campaigns. As you build your subscriber base, the rest will fall into place.

What is the importance of email marketing for ecommerce businesses?

Email marketing is an essential part of any e-commerce marketing strategy. Email marketing is a critical part of any e-commerce marketing strategy. Without it, you could lose tens of thousands or even hundreds of millions of dollars.


Conclusion: E-Commerce Email Market

Email marketing is an important part of any marketing strategy, no matter how experienced or new you are with e-commerce.

It is easy to get started. Once you have your campaign in place, you will be able to create the best strategies.

These are the 10 strategies that you should use in your ecommerce email marketing strategy

  1. Begin with a series of welcome messages.
  2. Include a call to action.
  3. Personalization can be used to segment your lists.
  4. Automate everything you can.
  5. Make a dynamic cart abandonment sequence.
  6. Split testing is possible
  7. Use email to encourage engagement.
  8. Loyal subscribers will be offered exclusive experiences and rewards
  9. Get back in stock emails or on the waitlist.
  10. Utilize dynamic content.

These strategies will help you to ensure that your efforts are maximizing engagement and conversions.


Which strategy are you most excited about implementing in your email marketing campaign?

————————————————————————————————————————————–

By: Neil Patel
Title: 10 Best E-commerce Email Marketing Strategies You Should Start Using Now
Sourced From: neilpatel.com/blog/how-to-maximize-ecommerce-store-sales-using-email-marketing/
Published Date: Mon, 16 May 2022 22:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=4377

5 Ways to adhere to Web Accessibility guidelines

By

To maintain a strong SEO strategy, you must be open to learning new best practices and adapting to them to provide greater value to your audience. While some best practices are temporary trends, others remain essential content marketing tools, such as adhering to website accessibility guidelines.

Website accessibility optimization is the process of making web content accessible to everyone. You're probably ready to implement it on your website if you're reading this. For some content marketers, it can be difficult to learn and apply accessibility best practices. This is why we created this guide. It will explain web accessibility and provide five tips to help you adhere to the guidelines.

As you go through this guide, we recommend you also explore examples of accessibility-optimized websites to see the real-world application of the tips we provide. It is a great idea to look at lists of the top websites. Morweb's list of top nonprofit websites will show you a lot of sites that use accessibility widgets or other strategies to make the content accessible for everyone.

Quick Take-Aways

  • SEO is all about website accessibility. It also has legal implications.
  • You might consider investing in a CMS with accessibility tools such as an accessibility widget.
  • Headers are used to organize content and provide context for screen readers users who navigate your website.
  • Alt text, a single sentence that describes the purpose of an image in your website, should be used for all images.
  • Accessibility is best achieved by using easy-to-read fonts, element coloring with high contrast ratios, and fonts that are simple to read.
  • Make sure you include captioning and transcripts if you are using multimedia elements such as podcasts or videos on your website.
  • Accessibility is the key to connecting a target audience with a business.

What is Web Accessibility?

According to 2020 Search Engine Journal, “Web accessibility” ensures that all users can perceive, understand, navigate and interact with a website. This includes all disabilities.

Search Engine Journal points out that accessibility is also important for people with temporary impairments such as those who have poor internet connections or broken arms.

Accessibility is a great way for customers to see that you care about their needs and it also has important SEO implications. Search engines learn to read web pages the same way humans do. There is a lot of overlap in optimizing for people with different abilities and optimizing search engines.

Accessibility is not only important for SEO but also critical to protect your business. Websites are becoming more “public accommodations” in the United States. This means that they fall under the Americans with Disabilities Act. In other words, an inaccessible site could be a liability to your business.

Let's now look at five practical ways accessibility best practices can be applied to your web content.

1. Make sure you choose a website builder who offers accessibility tools.

Depending on which content management system (CMS), your business uses, your ability to make your website accessible can be greatly affected. To access accessibility features on open-source platforms such as WordPress and Drupal, you might need to install a third party plugin. A more specific CMS may already have these features.

You can make accessibility more accessible for your visitors by using the right CMS. This is usually done through an accessibility widget. Accessibility widgets are usually used to allow users to:

  • Modify the text size
  • Greyscale website color change
  • Highlight links
  • Change font type to non-serif

An accessibility widget that has these capabilities is great because each user can personalize their experience on your site. While some users might want to utilize all of the functions, others may only need one.

2. Headers should be used correctly.

Imagine this: A blog post is very long. You have only a few minutes left to understand it all before you move on to the next task. You can start by reading the headers. They help to organize the content and make it easier to navigate.

Headers are essential for users who are able to read the content themselves, such as in the above example. Headers are equally important for screen readers users who navigate your content.

Different header classifications (H1, H2, H3, etc.) Different header classifications (H1, H2, H3, etc.) can be used to show screen readers the organization of blog posts. This will help guide users in understanding the information.

These are some ways to use headers in your content.

  • You should ensure that every web page has only one H1. This should be the page's primary title.
  • To visually offset regular text from the header levels, make sure that each level has its own font style.
  • Headers should be used in descending order (i.e. from H2 to H3).
  • Don't skip a header level (i.e. Go from H2 toH4 — This indicates to screen readers, even if the information is correct, that it is missing.

Headers are beneficial for everyone who interacts in any way with your content. Headers are a way to make sure your content is logical and organized for all who may be reading it.

3. Images can be given alt text.

Images are an integral part of engaging content. When it comes accessibility, you need to consider whether everyone who visits your content can view and understand what your images mean.

A potential customer may find themselves in a situation where some of your images don't load properly on the page that they are viewing with their mobile device. A visitor who uses a screen-reader might feel a gap in their experience due to an incomplete image not being prepared for “read” by the screen reader.

Alt text is the solution. Alt text is one sentence that describes an image to a website visitor who cannot see it. Alt text is often mistakenly viewed as a way to keyword stuffing by some marketers. This is a mistake. Instead, focus on alt text that is truly helpful to website visitors. Your overall strategy will be more effective if you build rapport with your audience through providing them with useful alt texts than by using your keyword unnaturally a few times more.

4. Be careful when choosing fonts and colors.

Did you know that accessibility can also be affected by the fonts and color scheme you choose? You need to choose your fonts and colors carefully. Let's take a closer glance to see why.

Fonts

Some fonts are more difficult to read than others. A calligraphy-inspired font that has swooping lines or curls can look sophisticated and elegant, but it can be difficult for website visitors to understand your content. Most people who visit your website to read a blog or purchase a product don't expect or want to understand each character. Let's just leave this up to archaeologists who study Egyptian hieroglyphs.

Choose a font that is easy to read and takes the guesswork out of the visitor's experience. Because of their simplicity, we recommend sans serif fonts to improve web accessibility.

Color Scheme

It's fun to use colors on websites. They can also be a part of branding and storytelling. For example, an environmentally-focused nonprofit might naturally lean toward green and blue hues for their color scheme because of the nature of their work, or a blog focused on breast cancer awareness might rely on the use of the color pink.

Colors are important for accessibility. Use colors with a high contrast ratio to ensure that all elements are easily read by people with low vision. While black and white offer the best contrast, we recommend that you use dark colors with a light background.

—

A CMS with an accessibility widget is a great way to empower website visitors to change the page elements that are not inherently accessible. You might find it more cost-effective to modify your CMS than your entire brand. So, think carefully about your options.

5. Multimedia elements can be enhanced with captions and transcripts.

Multimedia content can make your website more interactive for your audience. These elements may not be accessible to everyone, so it is a good idea to add captions and transcripts to audio and video.

Captioning for videos, transcripts of audio clips and podcast episodes, as well as alt text, ensures that all website visitors can access the information they require. A school booster club might have a video explaining their goals and how donations can help them achieve them. The video is likely to be an important part of convincing parents and community members to give. A booster club might also include captioning to the video to make sure that everyone can hear their goals for the year, regardless their auditory processing abilities.

Web Accessibility: It's all about Connection

Website accessibility serves the primary purpose of connecting your business with a wider audience. If you make the effort to add alt text or an accessibility widget to your site, you are opening up the possibility of building stronger relationships with everyone who may come across your brand. This makes web accessibility guidelines more of a gift than a burden.

This guide has covered a lot, but there's still much to be learned. You can find more information about web accessibility and its importance at the W3C Web Accessibility Initiative. The introductory guide includes explanations, examples and tips for accessible web design.

Marketing Insider Group published the post 5 Ways to Follow Web Accessibility Guidelines.

————————————————————————————————————————————–

By: Guest Author
Title: 5 Ways to Adhere to Web Accessibility Guidelines
Sourced From: marketinginsidergroup.com/content-marketing/5-ways-to-adhere-to-web-accessibility-guidelines/
Published Date: Mon, 16 May 2022 09:00:18 +0000

How to Create the Perfect Page Title for SEO

By

What is in a page title

It turns out that quite a bit. Your page titles are not only a way to tell the world about your page, but they also play a crucial role in whether people actually visit it.

Page titles are more than just a description of the content of your page. These titles should be written with your audience in view and optimized for search engines to index and find your pages. They must also be engaging enough to draw people's attention to the crowded search engine result pages.

It's okay if that sounds overwhelming. It's all about understanding the rules when it comes to SEO page titles. The good news is that they are not complicated.

This article will give you an overview of why page titles are important for your SEO efforts. Next, we'll show you 7 ways to quickly create SEO-boosting titles.

Quick Take-Aways

  • Search engines can use page titles to tell them what pages are about, so that they can index and rank them in SERPs.
  • The page titles determine whether or not users click through to your site.
  • When writing page titles, it is important to be clear and compelling.
  • Your focus keyword should be included in page titles.
  • Google will remove titles after 60 characters. It is important to keep page titles short.
  • Search engines should be used second, but humans should always create page titles.

What is the deal with page titles?

The page title, also known as your “seo title” (or “title tag”), is an important part on-page SEO. It tells search engine crawlers about the content of your page. It is well-known that page titles are a key Google ranking factor in determining your rank on search engine result pages (SERPS).

Google page titles (or meta descriptions) are the text you see above the meta description when you search for something on Google.


Image Source: Edgy

Your page title will also be visible on browser tabs and social media (when it is shared).

The real question is, why are page titles so important to you?

Let's start by referring to search engines. Search engine crawlers can tell what page titles are about by looking at page titles. Search engines won't be able to index, rank, or find your content without this information. Your content is almost invisible without SERP rankings, since 93% of online experiences start with a search engine.


Image Source: WebFX

When people search for pages, their page titles are what catch their attention. It is the key to whether they click on your site or not.

Page titles shouldn't be overlooked. We'll be discussing X methods to create page titles that are SEO-friendly in the next section.

SEO page titles: How to create the perfect title

Be specific

What's the purpose of your web page?

This question should be asked when creating your page title. Consider the purpose of your page for your audience. The page title should communicate this purpose clearly so users can find it and click on it to get what they are looking for.

Do not try to accomplish too many things on one page. This can lead to confusion about the purpose of your webpage. It is a good rule to remember: If you have to use “and”, to include multiple topics within your page title, it might be worth creating two separate pages.

Be compelling

Your page title will decide whether potential customers click through to your site. Consider whether the title is compelling enough to be read by its intended audience when creating titles.

These are some tips to help you create captivating titles.

  • Include your value proposition. Also, explain to the user what they will get by clicking through to your site.
  • Ask a question. This generates curiosity and encourages users click to find the answer.
  • Use numbers. It works. Research has proven it. It is easier to convince people with “7 Tips for Writing a Great Blog Post” than “Tips for Writing a Great Blog Post”.
  • Use strong language Use adjectives to evoke emotion. We have three types of blogs readers hate (we just made that title up but the “hate” is a great attention grabber).

Make every page unique

Each page of your website should have a specific purpose. Your website will be easier to navigate if they serve a unique purpose. This avoids traffic cannibalization which is when multiple pages on a domain rank for the same keyword.

Sometimes, this is not possible. Marketing Insider Group has many blog posts on SEO and ranking for SEO. It is important to be aware of possible cannibalization, and to ensure that the right users get to the correct pages.

You should be more cautious when it comes to your main websites pages. Users should be directed to the page that answers their question and guides them to take the next step in the customer journey.

Use keywords

This is a simple one: Does your page title include your key phrase? Change it! In your page title, include your focus keyword.

Use your brand name with care

This one is tricky. Your brand name can help increase brand awareness and attract people to your website. It can be a bit tacky to include your brand name on every title, rather than relying solely on your compelling content.

Here are my recommendations:

Include your brand name on homepages. Your brand name should be included on these pages. Here's an example from MIG: Search results for our “about” page include our brand name.

The same applies to product and service pages. Although you will want to emphasize the service or product first, your brand name may be possible. Below is an example of how MIG accomplished this for our SEO Blog Writing Service Page.

Your brand name should not be included in the page title for your blog or other marketing content. These cases are where users are searching for solutions and answers, not companies. Instead of adding your brand's name to your blog title, create a compelling blog title that lets your content speak for themselves. Example:

Pay attention to length

Google expects page titles to be short and concise. They will cut you off at 60 characters. While it may be tempting to include everything in your title — remember our first two tips: be specific and compelling. And don't leave the users guessing.

You can edit your page titles until you are certain that the title (or almost all) will appear in SERPs. Many content management systems offer a preview function that allows you to check your work before you publish.

First, write for people

Search engines are funny because we rely on them to rank and find our content. But we shouldn't actually write for them.

That's right. Search engine optimization can have a negative effect on your SEO results. Do not keyword stuff or try to please Google by trying to do too much.

Instead, place emphasis on the value of your audience. You should still follow the best SEO practices. Google wants page titles and pages that provide high value to users. Guess what? It's easy for them to see. Google uses AI technology and increasingly complex algorithms to recognize page titles that are valuable to the people using their platform.

Remember to put people first. Your content's success is dependent on its value. After you have it, start to address SEO.

More to you

Great page titles can increase the ROI of your content marketing efforts. But only if you have great material. Marketing Insider Group's SEO and writers can provide you with optimized content that is ready to publish every week for a whole year.

To learn more, visit our SEO Blog Writing Service.

Marketing Insider Group's post How to Write the Perfect Page Title to SEO appeared first.

————————————————————————————————————————————–

By: Michael Brenner
Title: How to Write the Perfect Page Title for SEO
Sourced From: marketinginsidergroup.com/content-marketing/write-the-perfect-page-title-for-seo/
Published Date: Mon, 16 May 2022 10:00:00 +0000

Top 20 Content-Marketing Blogs You Should Be Reading Every Day

By

Which are your top content marketing blogs?

This is a question that I am often asked.

It can be difficult to keep up with the latest developments in content marketing. Smart marketers and business leaders keep up to date with the most recent content marketing trends and tips by reading top content marketing blogs daily.

Why? Companies that blog generate 6x more revenue than companies that don't. Consistent weekly content is a better way to generate leads. On average, our clients experience 138% growth in traffic and leads year-over-year and a 7x Content marketing ROI.

We're compiling the most recent content marketing news from the top content marketing blogs. There are many blogs and media sites that I visit, as well as a lot of great B2B marketing blog sites. But this is the list I use to find my top content marketing blogs every day. You should, too.

This list includes everything, from online publishers to marketing technology tools to non-profit associations to startup founder blogs to other digital marketing agencies to research organisations and independent content marketing consultants.

To give you an idea of what they publish, I have also included some top articles from each site according to one my favorite content marketing tools.

If I have missed anyone, please let me and others know by commenting below.

These are the Top 20 Content Marketing Blogs That You Must Read Every Day

  1. Content Marketing Institute
  2. MarketingProfs
  3. Hubspot
  4. Marketing Insider Group
  5. Orbit Media
  6. MarTech
  7. Moz
  8. Copyblogger
  9. Digiday
  10. eMarketer
  11. MarketingSherpa
  12. DivvyHQ
  13. Ann Handley's blog
  14. Optimizely
  15. Content Strategist
  16. Buzzsumo
  17. Televerde
  18. Optin Monster
  19. Semrush
  20. SmartBrief Marketing

1. Content Marketing Institute – Everything you need to know on content marketing. This is the resource you should choose. CMI's amazing team knows how to make it happen. CMI doesn't just talk the talking, they actually walk the walk with amazing conversions, focus upon subscriptions, and even a print magazine. What was the best article in 2017? Stephanie Stahl – 100+ Content Marketing Trends & Predictions for Success 2022

2. MarketingProfs – This is a great resource that covers the most recent trends and thought leadership in marketing, led by @AnnHandley, their Chief Content Officer. These are the sites to share if you can only choose two. What was the best article from the past year? Five Steps to Prepare For First-Party Data by Jonathan Moran

3. Hubspot – The best resource for inbound marketers. Hubspot is a great example of content marketing that you can copy right from the beginning. The best article of the year What Social Media Channels Have the Best ROI? Caroline Forsey, New Data + Expert Tips

4. Marketing Insider Group Twitter (@MKTGInsiders). We are actually the fourth most-read content marketing blog, according to Rock Content and Feedspot. But I'm not too confident. You can decide for yourself. Google Makes it Official: Content Marketing is Now the #1 Ranking Factor. How to make a Content Calendar That You Will Actually Use. Why Social Media isn't Enough to Drive Business Growth. The Link Between SEO and PR. How can you leverage it. 9 examples of Ebooks that convert like crazy.

5. OrbitMedia, run by Andy Crestodina, is a must-read. Because they provide insights, stats, and actionable items every time, I read every post. Top post of the year: How to Design a Blog: The 13 Best Practices from the Top 100+ Marketing blogs. Pure gold!

6. MarTech provides content and experiences to educate, engage, and support professionals working in the intersection of technology and marketing. The best article of the year: Returning to basics: Marketing ROI. That is my favorite .

7. Moz (@Moz), is an industry-leading team of doctors, wizards and experts who offer the best advice, research and how-tos to help you improve your SEO and online marketing skills. The 22 smartest Google SEO tips for 2022 is the best article of the past year.

8. Copyblogger Twitter (@Copyblogger). Copyblogger was founded in January 2006. Since then, Copyblogger has taught people how to create amazing online content. This is not corporate junk that fills up a company website. Valuable information that attracts and drives traffic to your website, and builds your company.” 7 Steps to Writing a Great Blog Post [2022] By Sonia Simone

9. Digiday (@Digiday), Provides news, analysis and insight to keep up with the latest trends in media and marketing. Their top post of the year was Facebook's collection of people's data, even when accounts have been deactivated

10. eMarketer (@eMarketer), is a great resource for stats and marketer information. Their top article for the past year was TikTok surpassing YouTube in America.

11. MarketingSherpa (@MarketingSherpa), provides blogs and research reports on marketing. Their top article for the past year was Marketing 101: What's digital marketing?

12. DivyHQ (DivvyHQ) are a top content marketing platform that allows you to plan, create, share, and analyze your content across the enterprise. We use them at MIG to manage all of our clients' content! Their most popular post of the year was How to Increase Your Site Authority With Every Piece Of Content You Add by Brody Dorland, their co-founder.

13. Ann Handley's blog (@AnnHandley). Ann Handley, a wonderful writer and digital marketing pioneer and Wall Street Journal best-selling authors, inspires people to create marketing that customers love. This will result in real results for your company. Her most popular post from the past year is Public Speaking For Introverts (And Those who Forget How To Be Around People).

14. Optimizely To create digital experiences that transform companies, you need data-driven decisions and continuous experimentation. Optimizely Digital Experience Platform can help you unlock your digital potential. Their blog supports content management and digital experience management. Their most popular post of the past year was “The smart CMO's guide for building a marketing analytics tool-stack”.

15. Content Strategist This blog is one of the original tech platforms that shares content marketing advice. Their top article is Brand Voice Study – Should Your Content be Authoritative or Agreeable

16. Buzzsumo blogis amazing in that they have their own platform to provide content marketing insights such as this post from last year: The Top 100 Content Marketing Experts You Should Follow Right Now. I am grateful to them for providing me with the tools to locate each site's best content.

17. Televerde combines sales, marketing, and customer service to deliver revenue as a services and pipeline. They also have a customer experience expert with a human touch and best-in class technology. Their operating model is flexible and resilient to changing market conditions. Their top article is “How a strong B2B brand purpose wins customers (and hearts)

18. Optin Monster writes on my favorite topic in content marketing: Conversion! Here's one of their most popular content marketing posts: How To Write a Great Headline that Drives Clicks Step by Step

19. Semrush is another tool we use at MIG every single day. I check on the search results and rankings of our clients to ensure we are giving them the best content. This is Semrush’s top-performing organic content for the past year.

20. SmartBrief Marketing does an excellent job curating the most recent news about content marketing from all over the internet. Top Career Advice from Marketing Leaders is their top piece of content.



Are there any of your top resources that I missed? Is one of your top resources missing from the list? Let me know what you think in the comments!

Marketing Insider Group specializes in content marketing and blog writing. Our clients have seen their businesses grow through high-quality content creation and effective SEO. We would love to assist you in creating the engaging content that your target audience wants so that you can increase traffic and rank while attracting ideal clients.

Marketing Insider Group's Top 20 Content Marketing Blogs That You Must Read Every Day originally appeared on Marketing Insider Group.

————————————————————————————————————————————–

By: Michael Brenner
Title: Top 20 Content Marketing Blogs You Should Read Every Day
Sourced From: marketinginsidergroup.com/content-marketing/top-content-marketing-blogs/
Published Date: Wed, 11 May 2022 16:00:00 +0000