Marketing is essential to your business.
You can call me Captain Obvious.
Marketing is not something you should do all the time. But what if there were a way to simplify things? You could automate repetitive tasks entirely.
You can automate your marketing campaigns with the best marketing automation software. Get a free trial of one my top choices to automate your marketing campaigns.
- Constant Contact – The best all-around marketing automation tool
- Sendinblue – Best for SMS, email and chat marketing automation
- EngageBay is the best for customer service and sales automation
- ActiveCampaign – Best for B2C Marketing Automation
- Freshworks CRM – The Best Ecommerce Software
- HubSpot – Centralizing your tech stack
- Acoustic – Ideal for enterprise multi-channel marketing automation
- Marketing agencies should use Act-On.
- Pardot by Salesforce: Best for B2B Companies
This review covers all the strengths and weaknesses that I have found in my top picks. Marketing automation is an important part of my business. I have strong opinions on what automation works and when it should be used.
This post will list more than 20 marketing automation tools that I recommend. You can learn how it works by giving it a try.
What is Marketing Automation?
Marketing automation refers to the use of software and technology to create or implement automated tasks such as tracking, email marketing, and ad campaigns.
Brands could, for example, create an automated lead generation funnel that collects email addresses, sends a demo and invites prospects to schedule a demo.
Marketing automation isn't something you should ignore. It's the new standard.
Marketing automation is essential if you are to remain competitive.
The good news is: Marketing automation can help you save time and money as well as improve your marketing efficiency. These are just a few of the ways you can add it to your marketing strategy.
1. Constant Contact will deliver powerful emails quickly and easily
Constant Contact is a powerful email marketing automation tool with strong automation capabilities that can take your marketing beyond the basics.
Its autoresponder can be used in many ways. It can be used to build welcome sequences and drip campaigns as well as any other type of automated email campaign.
This applies to all aspects: timing, volume and subject matter. Targeting, targeting, triggering and even email content.
Constant Contact also allows you to embed custom forms quickly on landing pages. You can get email addresses and names, as well as any other information that you need.
You can send one welcome sequence for senior VP-level subscribers and another for sales people, or another for regular Joes. This is just for job titles. It doesn't matter where they live or what their favorite beer is, you could slice them.
You can make it as detailed and granular as you like. Constant Contact will manage the long-tail automated campaigns for each track, and you can let Constant Contact handle the rest over weeks or months. You can simply look at the reports to keep an eye on the pulse.
To really enjoy the benefits of Constant Contact's email automation, you will need Constant Contact's Plus Plan. This starts at $45/month and can be extended to 500 contacts. For every additional 2,500 contacts, the price will go up by $25-$30.
2. Sendinblue offers you the opportunity to purchase abandoned carts and after-purchase items
Marketing automation is an important tool in ecommerce. Sendinblue can help you close the gaps that let sales opportunities slip by your grasp.
It's easy to set up. Sendinblue has powerful automation features right out of the box. Although you can create your own automation workflows using the platform, eight pre-built options are available for ecommerce.
These two triggers are the best for me. They can be either completed orders on your website or abandoned carts.
Sendinblue will set up the first and final actions in a 3-step automation in either case. The trigger event is when a visitor completes checkout or leaves with items in their shopping cart. The action is to send them a message.
The delay between the trigger event, when the email should be sent and the message to be included in follow-up emails will be determined. This could include a coupon code for their next purchase, personalized reminders about their product, or satisfaction surveys.
Automated sales can be set up in minutes.
Sendinblue offers automations with every plan, even their free forever package. However, the Premium tiers will restrict you from targeting more than 2,000 contacts.
Sendinblue offers a free plan that will allow you to explore ecommerce opportunities via automation.
3. MobileMonkey makes it easy to engage and grow your Instagram following.
MobileMonkey, an Instagram automation tool, automates everything, from replies to comments to stories and direct messaging.
This is an enormous advantage for busy marketers who want to make more of their time through automation.
Don't overlook the power of automation for growing your audience, brand affinity, as well as your conversions via hot engagement channels such Instagram.
MobileMonkey Instagram marketing tools allow you to automate:
- Replies to DMs
- Story Mentions: DM responds
- DM replies to comments
If you want to really juice your Instagram marketing funnel, you can set up drip campaigns that send follow-up messages at specific times to everyone who initiates a message conversation with you.
InstaChamp's multi-channel MobileMonkey messaging automation suite includes the Instagram follow-ups function. This feature allows you to send promotions and offers to anyone who DMs you on Instagram.
These Instagram DM automations can be 100% approved by Instagram because MobileMonkey has been the official partner for both Instagram and Facebook marketing automation.
4. HubSpot Auto-Pilot allows you to generate leads, close seals and manage your pipeline.
HubSpot is an inbound market tool that aims to convert outbound leads into new inbound leads.
It is ideal for content marketing.
The Starter Package costs $45 per month and includes all the tools, plus conversation routing, task queues, simple automation, and email support.
The Professional Plan is $450 per month and includes everything in the Starter Package plus marketing automation, goal-based nurture, and custom workflows.
Salesforce integration, smart contents, attribution reporting and user roles are all included. You can also opt for A/B Testing for CTAs or A/B Testing for Emails.
Enterprise pricing starts at $1,200. It includes revenue reporting and custom-event reports, custom-event automation triggers and predictive-lead score. Contacts and company reporting and event-based segmentation are also included.
5. To automate timely emails, use Customer.io
Customer.io allows you to send targeted messages directly to your customers based on their interactions with your business.
This tool integrates seamlessly with your website or mobile app, so you can view data in real time and trigger actions by entering predefined rules.
It makes it easy to send personalized messages.
Other features include conversion tracking, A/B testing, customer profiles and in-context conversation.
Prices start at $150 per month and include unlimited email, SMS, tracking, technical support, and unlimited emails. The Premium plan is $995 per month and includes all basic features, plus a dedicated customer service rep, onboarding and compliance with HIPPPA and premium tech support.
6. Pardot – Automatically Increase Your Marketing Analytics
Pardot is a Salesforce company that offers a marketing automation suite that can help you increase your revenue.
Increase your engagement through CRM integration, email marketing and lead scoring.
This tool is ideal for sales teams to reduce sales cycles.
Their Growth Plan pricing starts at $1,250 per Month. Features include email marketing and in-depth prospect tracking. Lead nurturing and scoring are also available.
Additionally, you get standard CRM integration, forms, and ROI reporting.
Their Plus plan costs $2,500 per month and includes all the standard features, advanced email analytics, preview email rendering, and spam analysis.
All features include email and landing page A/B testing and advanced dynamic content.
API access, multiple scoring criteria, integrated marketing calendar and social profiles are all included.
Advanced pricing starts at $4,000 per month. It includes customer-user roles and custom-object integration. API access is also available for up to 100,000 calls per days.
It also comes with a dedicated IP address, as well as phone support.
7. AdRoll can automate your advertising campaigns
AdRoll can be used to retarget customers via re-engagement on Facebook and Twitter.
You can create customized experiences that significantly improve your marketing efficiency by using cross-device and platform retargeting capabilities.
Retargeting across platforms and devices, dynamic LiquidAds and flexible segmentation are key features.
AdRoll offers a limited-featured free plan, but you can also get their Growth plan at $19 per month.
9. Marketo allows you to automatically nurture leads
This software allows you to increase revenue through lead management, mobile marketing, or any combination thereof.
Marketo, an Adobe company is a cloud-based tool that helps companies small and large build customer relationships. It also helps them to sustain those relationships.
You don't need to pay any setup fees and you get a free trial so you can make sure you like it.
In 2006, their first product was Lead Management. However, the company has experienced tremendous growth and now offers a wider range of features.
9. Automate Inbound Call Analytics using Dialog Tech (Invoca).
Dialog Tech, now called Invoca, is great for voice-based automation. You can increase ROI with call automation or analytics.
Dialog Tech's tools can help you optimize voice interactions by measuring your success rate and adapting accordingly.
Keyword call-tracking, caller profile data, reverse lookup and conversation analytics are just some of the features.
Keyword call tracking can make a big difference in voice interactions.
You won't be able to track that data over the phone unless you are manually recording calls and replaying them later.
You would still need to track the reactions of customers after hearing specific keywords.
They don't release their pricing. To get a quote, you will need to contact them.
10. Oracle Eloqua enables you to deliver personalized campaigns across multiple channels.
Oracle's cross-channel marketing solution Oracle Eloqua allows marketers to plan automated campaigns and personalize them.
The company was founded in 1999 to increase lead generation.
The tool is now a powerful personalization tool across multiple channels, including email, video and mobile.
Oracle Eloqua gives you all the tools you need to manage leads and segment your audience to make them buy.
You can also track buyer's journeys with just a few clicks.
Although they no longer post pricing online, plans in the past started at $2,000 per month.
11. Track Marketing Interactions across All Channels with Bizible
Bizible bridges the gap between marketing and sales.
Multichannel tracking can be used to maximize AdWords ROI. This will give you a complete picture of both marketing and sales metrics.
The main features include AdWords keyword-level metrics, as well as metrics campaigns and ad content and UTM parameters.
Adobe purchased Bizable and it now exists under Marketo. For more information and a quote, please contact us.
12. Let's act-on seamlessly nurture outbound leads
Act-On's cloud-based platform allows you to connect with inbound and outside leads to manage your nurturing program. You will also find many other useful features, such as landing page design.
This tool will allow you to increase your revenue.
The company was established in 2008, and the first software it sold through Cisco exclusively.
The professional package costs $900 per month and includes 2,500 contacts, three marketing users, 50 sales users, and 3 marketing users. You will receive 30,000 API calls per day.
For 2,500 contacts and 6 marketing users, as well as 100 sales users, the enterprise pricing is $2,000/month. This feature also allows you to make 30,000 API calls per day.
13. LeadSquared automates the customer journey
LeadSquared was founded in 2012 to help small and medium businesses align their marketing efforts and sales efforts.
This tool allows you to capture leads from inbound emails, online campaigns, phone call, your website, chat and many other sources.
LeadSquared offers a free trial and pricing for automation plans starts at $400 per basic package (10000 contacts).
Standard packages cost $1200 (20,000 contacts) and enterprise packages $2500 (200,000 contacts).
14. Keap automates CRM, sales, and marketing tools together
Keap (formerly Infusion Soft), is the right tool for you if your goal is to organize, save time, and increase sales.
We don't all need to do this.
This tool is ideal for bloggers and small business owners.
Keap makes it easy to create and implement a new marketing or sales strategy. This will allow you to capture more sales and close more sales quickly.
Automate repetitive tasks such as follow-ups and billing, contact management and payments to save time.
Pricing starts at $79 with their Lite plan, $159 with their Pro plan, or $199 for their Maximum plan. Each package includes 500 contacts. Additional contacts and users will incur additional charges.
15. Genoo's WPMktgEngine helps you to grow, engage, and acquire customers
WPMktgEngine plugin for WordPress is designed to assist small businesses in marketing automation.
Create landing pages that drive fast results by capturing lead forms and profiling customers.
The key features include landing page design, CMS and lead activity tracking, as well as SEO analysis.
Conversion Pro starts at $166 per Month for up to 15,000 leads. Engage Pro starts at $83/month and includes 5,00 leads. Inbound Pro packages start at $44/month and allow for up to 2,500 leads.
16. Sugar Market Leads: Attract, Capture and Streamline
B2B companies can use Salesfusion (now known as Sugar Market) to link marketing and sales more closely.
70% of the buying process is completed before the customer even contacts sales.
Sugar Market assists businesses in creating revenue streams by creating digital conversations that sales and marketing representatives can use to convert customers.
These tools allow your team to say the right things to the right leads at just the right time. They also include all of the CRM features you could need.
Pricing is dependent on how many contacts you need, but the starting price for 10,000 contacts is $1,000 per month.
17. iContact allows you to segment and automate customer experiences.
iContact offers email marketing services and marketing-automation software so your team can achieve success every time.
To outsmart your competitors and reach more people, integrate landing pages, email marketing and social media management.
You'll also have access to strategic advisers who will help you "optimize the sending strategy and inbox delivery to maximize conversions."
If you want to grow your company and be a leader in your industry, this is the tool you need.
Pricing is based on the number of contacts you have, but you can easily choose the size of your list.
iContact charges a minimum $15 per month to 1500 contacts for the Basic Email Marketing Package, and $30 per monthly for 500 contacts for Pro.
The Pro package offers features that are not included in the basic Email Marketing Package, such as:
- Reporting via email, automation, or landing page
- Unlimited landing page creation
- Custom API
- Smart sending
- Automation followups
- Welcoming, birthday, and event eries
- Behavioral targeting
- Social monitoring
18. BuzzBuilder Pro is a tool that automates cold email campaigns
BuzzBuilder Pro is a useful tool for marketers, sales teams, entrepreneurs and other professionals. You can find prospects, generate leads and nurture them easily with BuzzBuilder Pro.
The key features include advanced email marketing automation and a website builder. They also have tracking and analytics, lead nurturing and scoring, ranking, social media marketing and hot-lead notifications.
For more information on pricing, please call.
19. Automate your marketing workflows with Net-Results
Net-Results automates almost any type of marketing task.
They want to save you time and allow you to find more leads to increase your revenue quickly.
You can use the email builder and form builder as well as landing-page builders, campaign builders, campaign builders, and an A/B-tester builder. You can nurture leads and automate workflows.
Prices start at $800/month for 2,500 contacts, and then go up from there.
20. GreenRope simplifies and streamlines marketing automation
GreenRope can be described as "the ultimate dashboard" for your business.
This tool can be used to complete marketing automation and CRM in one place.
You can manage sales, marketing, and operations from one dashboard. This will allow you to visualize your performance and make key business decision.
These features include interaction tracking and event and project management, calendar book, SMS marketing, surveys and video tracking.
Automation, lead scoring and prediction can all be triggered.
Pricing starts at $99 for 500 contacts, and can go up to $799 for up to 50,00 contacts.
21. MailChimp allows you to send automated email campaigns
MailChimp is a smart email marketing tool that you will love.
This tool is ideal for reaching out to customers or prospects who are crucial to your success. This is a great email tool that you should check out if you are looking for an efficient one.
Email marketing automation, personalized email, automated welcome emails and behavioral targeting are just a few of the features available.
This tool allows you to trigger emails based upon actions such as sign-up date or website activity.
It is free up to 2000 contacts and costs upwards of $425 per month depending on how many subscribers you have.
22. Gliffy automates marketing processes
Gliffy makes it easy to create organizational charts, flowcharts of high quality, UML diagrams and network diagrams.
It works in your web browser and helps you visualize workflows to increase marketing productivity.
The key features include workflow organization, intuitive interface, collaboration with anyone who has access to a browser and many more.
The best thing? You get a free trial!
23. Jumplead is a tool that enables you to automate inbound marketing with Jumplead
Jumplead converts website visitors to leads, and nurtures them until their customers become paying customers.
Jumplead is the best source for lead tracking, CRM, analytics and automation.
These features include CRM, behavior-triggered actions and lead tracking. Email marketing, landing pages and analytics are also available.
For 200 visitors, the cost is waived and then it goes up for each additional visitor. For 20,000 visitors, the pro package costs $199 per month.
Bonus: Use DataForSEO to add new data to your marketing campaign
DataForSEO offers "comprehensive SEO data via API for a predictable cost."
Although they are primarily SEO providers, their data can be used to boost your marketing efforts.
Here is a list APIs DataForSEO offers:
- API for rank tracking
- SERP API
- Keywords data API
- API for Competitor
- OnPage API
- API for keyword finder
Marketing Automation FAQ
What is marketing automation?
Software that generates rules, which allow brands to make a more efficient and hands-off marketing strategy.
What are the marketing automation benefits?
Automation can help you get more done in a shorter time frame, increase effectiveness, and access more data. It is ideal for small and streamlined teams.
Do you have any marketing automation tools that are free?
Some tools, such as MailChimp and HubSpot offer a free trial, or a free plan.
What are my options for marketing automation?
There are many! Automate email campaigns, reports, lead nurturing, score, and many other tasks.
Marketing Automation Conclusion
Marketing can help you stand out from the competition.
It can be difficult to keep up with which marketing strategies work well and which don't.
It can be difficult to keep your eyes on everything at once, even if you have the time. It's not always possible to find the time or energy. You don't either.
Marketing automation tools are available to simplify marketing for you and your staff.
Automating means that you can focus your attention and time on tasks that will improve your company's performance.
These marketing automation tools can be tailored to your budget and needs.
Relax and let them streamline your processes.
Next, choose your favorites and stay with them.
Which marketing automation tools do you use?
By: Neil Patel
Title: Marketing Automation: What is it, Examples & Tools 
Sourced From: neilpatel.com/blog/marketing-automation-tools/
Published Date: Wed, 24 Aug 2022 14:00:00 +0000