Analyzing examples of successful digital marketing campaigns can help you understand what works and what doesn't. It also helps you to see what your audience responds to. Your marketing efforts can be inspired by innovative ads and creative uses of social media and well-crafted messaging from brands that are not in your industry.
We believe that marketing is best done in-the-realm. However, there are some marketing campaigns that stand out.
Here are five examples of marketing campaigns that inspired people to take action. We will discuss the differences they have made to improve their conversion rates and win more business.
It's hard to distinguish yourself in a world where everyone is constantly claiming to be the #1, so it's not easy to create your own identity. It's not easy, but it is possible.” Forbes
1. American Apparel: To the Point Messaging
American Apparel has seen its share of ups and downs. However, the new owners have done everything they can to erase the brand's negative reputation and attract the next generation.
To do this, they've kept their marketing simple with fast, effective, to-the-point-messaging. This is a simple strategy, but it reflects the company's timeless, even basic, clothing and aesthetic.
As an example, take their welcome email. Subscribe to American Apparel's newsletter and you will receive an email with a code for a special discount. It's not hidden beneath text paragraphs — the code is large and easily missed. It grabs the attention of the reader quickly.
The takeaway for marketers: It's not always the best way to increase conversions. Sometimes cutting through the clutter and getting to the point is a better way to get results.
2. Domino's Rewards Customers
Loyalty programs have been around for a while. Combining innovative technology, a game-like rewards program, and pizza will create a marketing campaign that will go viral.
Domino's Pizza introduced a limited-time loyalty program called Points for Pies. It was accessible via their mobile app and customers could redeem points for each pizza they purchased.
One of their latest campaigns also rewards customers. A cutomer who chooses to pick up an order is rewarded with a tip of $3 for being their own delivery driver.
The takeaway for marketers: Get your audience involved in gamified reward programs. You can even let them do it via their preferred channel, such as email, social media or mobile apps.
3. Sephora: We take on big issues
Many brands are reluctant to address big issues or engage in conversations that could alienate customers. Sometimes, however, it can be more rewarding to stand up for your beliefs and make your company's values clear. This can help you feel closer to others. Brands that are aligned with their beliefs will be loyal customers.
Sephora launched a campaign to celebrate Pride Month. It featured the message “Identify as We.” This video features several LGBTQIA+ influencers dancing, putting on makeup, visiting the beach, and kissing. Example:
The takeaway for marketers: Do not be afraid to voice your opinions and values to address the major issues. It may not be worth the risk of losing some customers. But, it could be worth the loyalty and a sense of belonging that comes with it.
4. Kellogg's Data-backed Branding
Kellogg's is one of the most famous cereal brands in the entire world. The company's entire cereal line was rebranded for European markets in 2019, marking the largest design change in 113 years.
The new cereal boxes look simpler, more consistent and are easier to identify on the shelf. These were not just assumptions, but key findings from extensive research. Kellogg's discovered that 70% of customers were able to find the new packages more easily with simplified graphics focused on natural grains. This increased purchase intent by 50%.
The takeaway for marketers: Modern businesses store a lot of data. It's crucial that you use this data when creating marketing campaigns. Reach out to customers and ask for feedback. Use your findings to guide design and messaging decisions.
5. Wendy's: Use humor
It's not easy to be funny, but it is possible when a brand does it well. Wendy's Twitter account on National Roast Day is a great example.
The brand refused to back down and offered to roast other brand pages if they tag their pages with #RoastMe. Other brands offered to roast Wendy's pages, creating a safe place for them to call out each other.
Wendy's spoke out about what many customers (of dozens different companies) thought! This is a lot publicity for a lot markets. Wendy's received tags from Arby's, Oreos, and even Twilight.
Source: Image Source
The takeaway for marketers: Be playful if it is in line with your product and audience. A brand can be humanized by having a sense for humor.
Try Different Things
Every day, consumers come face to face with hundreds of ads across multiple channels. Your job is to make your brand stand out from the crowd. It's not easy to make your brand stand out, but you can do it with the right strategy and win their attention.
To stand out from the crowd, marketing campaigns must be unique and distinctive. You must understand consumer sentiments, needs, and wants in order to reach your marketing goals. This is not an easy task but it's part of our superpower!
Our Content Builder Service can help you get more visitors to your website by publishing quality content consistently.
Contact me to set up a consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.
Marketing Insider Group published the post 5 Awesome Marketing Campaign Ideas and What Makes Them Different.
By: Michael Brenner
Title: 5 Awesome Marketing Campaign Examples and What Makes Them Special
Sourced From: marketinginsidergroup.com/marketing-strategy/5-awesome-marketing-campaign-examples-and-what-makes-them-special/
Published Date: Thu, 31 Mar 2022 14:00:49 +0000
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