Podcasts have seen a surge in popularity over the last decade. Podcasts are now a popular choice for news, sports commentary, professional and personal advice, and everything in between. Podcasts are available for every mood and everyone.
Marketers are not an exception. I have been privileged to appear on some of the most amazing content marketing podcasts over the years. Here's a list of some of my favorite podcasts. This list contains shows that offer valuable insights into modern content marketing strategies and innovative tips that you can immediately implement in your company.
MarketingProfs is the best place to find helpful tips and insight for marketers. Marketing Smarts is a podcast that complements their blog. It features interviews with marketing experts who can offer actionable advice to help you improve your strategies and increase your results.
MarketingProfs has a new episode of Marketing Smarts every week. This means that you can search their library for any topic related to marketing. They feature interviews with a variety of professionals from different backgrounds, including those in marketing specialties and companies.
Check out the Marketing Smarts Podcast Episodes: I had a great time talking with Marketing Smarts about some of my favorite topics, including content marketing, employee advocacy and future marketing trends.
Listen to Michael Brenner's Marketing Smarts: Employee advocacy, Content Marketing and the Future of Business-to-Business: Michael Brenner
Soundbite: “I want you to hear about a reset. Let's recall what content marketing is and let's make it the future of marketing. Many marketers will go mad if they choose the alternative.
QuietLight acts as a broker for SaaS companies and ecommerce businesses. This podcast offers insight and resources to help you buy and sell these types of businesses.
Why QuietLight loves it: QuietLight covers many topics and each episode focuses on practical tips you can use in real life. This podcast is for entrepreneurs and anyone who wants to become more entrepreneurial.
Check out the episode(s): Marketing is a focus area in QuietLight podcasts. Recently, I was able to talk with the host about cutting down on paid advertising to increase revenue.
Sound bite: Paid media will only get more and more expensive, while organic traffic will never go away. If you are able to get to the top, it is work you did in the past that will [pay off] today rather than media money you spent yesterday.”
What it is: The Bright Ideas Podcast from Trent Dyrsmid will help you scale your company with better systems, processes, and marketing.
Why we love it You can access the entire library of episodes. Trent covers a wide range of topics related to marketing and business, with guests who are experts in each of them.
Check out the Episodes: I was fortunate to have Trent as my guest on the Bright Ideas podcast in the middle of 2021. We did a consult on the podcast, and talked about how content marketing can impact Trent's business.
You can listen to this: How to increase organic traffic by 2-3x without spending six figures
Sound bite: “When something speaks to our concerns, the things that keep me awake at night, then that's when engagement occurs.”
Credit Suite – Influencer Blueprint Show
Credit Suite offers loans and credit to small businesses. Their podcast is just one of the many resources they offer professionals. It features industry experts who share their experiences from firsthand.
We love it because of the niche topics! The Influencer Blueprint Show covers everything, from how to target clients to scaling your company with social media to raising fresh produce chickens (yes, you read that right). There are plenty of marketing topics.
Episodes to watch: I was invited to join the Influencer Blueprint show to discuss one of the greatest (and often overlooked) benefits of content marketing, its compounding effect.
Sound bite: Advertising attempts to interrupt people . . But, in a television or radio program, or in a magazine you are reading, you are not reading the content or listening to the ads. You're actually looking at it for its actual content. The content is what makes marketing effective, not the interruptions.
Podcast: Predictable B2B Success by Sproutworth
It's all about the Predictable Business to B2B Success Podcast. This podcast helps business owners, marketing and sales executives and other leaders achieve predictable growth through expanding their influence. Each episode features a thought leader, founder or executive in the B2B sector.
We love it because: This podcast dives into sales and marketing topics from a leadership perspective. This podcast is a great choice if you want to really affect strategy from the information you hear.
Check out the Episodes: Recently, I had the opportunity to discuss building customer relationships with Predictable Business to Business Success podcast. This is something that every business should consider as a foundational part of their marketing strategy.
Sound bite: “Just take a look at the problems your customers face, offer solutions, expertise, and support them through their most difficult times, and you will be able to present the solutions you desire to sell.”
Listen to this: Building customer relationships: 11 ways to build them
Sales Artillery Podcast: The Marketing Book
It's all about: Every Friday, Doug Burdett hosts the Marketing Book Podcast. This podcast features interviews with authors of books that discuss modern marketing trends and sales trends.
We love it because: The podcast gives us first-hand insight from thought leaders in the industry as they answer questions and expand on ideas found in their books.
Check out the Episodes: Doug and I were lucky enough to be invited to The Marketing Book Podcast twice to discuss The Content Formula, Mean People Suck, and more.
The Marketing Book Podcast: Content Formula
The Marketing Book Podcast: What Does It Mean to Be a Suck?
Sound bite: “You don’t need to be the CEO in order to make a difference in your company or feel like you are making an impact at work.” If you are able to put customers first and have the courage of rejecting bad ideas, you can be at any position.
Marketing over Coffee
Marketing guru John J. hosts Marketing Over Coffee. Wall and Christopher S. Penn. It covers topics related to classic and new marketing.
We love it because every episode is like a marketing TED talk. Each topic is a unique mix of cutting-edge ideas and new approaches. This is an essential podcast for anyone who wants to broaden their marketing knowledge.
Episode(s) to watch: John and I had a conversation about the inspiration behind Mean People Suck.
Listen Here: Michael Brenner, Mean People Suck
Sound Bite: When you are compassionate for your employees, your coworkers, and your customers, you can create the results you want for your company.
The Shark's Perspective Marketing Podcast
It's all about curiosity: A Shark's perspective focuses on the consumer's perception of brands through advertising and marketing.
We love it because: It challenges listeners' assumptions about marketing tactics, customer interactions, and content.
Episode(s) to watch: Kenneth Kinney hosted a conversation about how to connect with your audience through high-value content creation.
Listen here: How to Maximize the Return on Your Content
Sound Bite: The world has changed. Marketing is a waste of time. We need a fresh approach.
Groundswell Marketing Podcast
It's all about Groundswell Marketing Podcast. This podcast features guests who share unique ideas on sustainable growth marketing trends and audience engagement.
We love it because Scott Martin, the host, is an entrepreneur and many of his guests adopt an entrepreneurial approach when looking for new opportunities and future industry trends. Every episode will feature new ideas.
Check out Episode(s): Scott and I had a conversation about human-centric marketing.
Listen here: Why is Human Centric Content Marketing so important?
Sound Bite: “The days when marketers outsource their creativity are gone. . . Marketers must take responsibility for defining what creativity means.
Little Bird Marketing Podcast
What it is: The Little Bird Marketing Podcast discusses a variety of topics related to marketing, market research, digital transformation, and business culture.
We love it because: Little Bird's podcast collection features a great mix of episodes that offer high level insights and others that give practical, actionable tips to use at work or in everyday life.
Check out the Episodes: I have been on the Little Bird Marketing Podcast two times, the second time to discuss content marketing and the importance individualized customer experiences.
Listen Here: Priscilla & Michael Brenner Do a Double Take
Sound Bite: Customers are demanding digital transformation. Brands are irrelevant to us. Based on our experience, we are happy to swap out one product for another. It's the digital platforms, and the culture of employees at those companies that define that.
The Podcast on Internal Marketing
What it is: The Internal Marketing Podcast discusses how companies can increase their marketing results by focusing their attention on their most powerful brand advocates, stakeholder audience, and employees.
We love it because: This podcast contains a wealth of information on how companies can improve their performance by looking inward.
Check out the Episodes: I was on The Internal Marketing Podcast and spoke about employee engagement and internal marketing.
Listen to this: Employee engagement is the new content marketing
Sound bite: “To generate real business, real growth and acquire new customers, real people need to tell their stories and share their passions and expertise. This is why I believe that employee activation is the future of marketing.
Doing CX right Podcast
It's all about doing CX Right. This book provides practical tips for business leaders, managers, and owners to increase brand loyalty and revenue through exceptional customer experiences.
We love it because every episode contains tips that you can immediately apply to your company.
Check out Episode(s). My conversation with Stacy Sherman was about how to keep your brand top of mind for consumers through great content.
Sound bite: “Turning employees to storytellers, getting their authentically share the knowledge and some of the fun things that they do — the fact they're real people — engages others who might be interested in being customers, employees, or investors. Content marketing is more than a marketing activity. Anyone can create and share content within a company. This can be a great way to help the company.
SiteVisibility Internet Marketing Podcast
It's all about: Industry leaders share their insights and advice for marketing success at every stage.
We love it because: You'll find episodes featuring thought leaders and industry pioneers like Rand Fishkin and Seth Godin.
Check out Episodes: I was invited to speak on the Internet Marketing Podcast about leadership strategies and their impact on digital marketing success.
Listen here: Leadership Strategies for the Digital Age
Sound bite: Marketing is kind of like investing in your retirement. Marketing doesn't need an extra investment every month or year. It just requires a consistent, customer-focused approach. . . If you put in a consistent, small amount of money over time, you will see an increase in return as well as an acceleration of return.
Leaders in the Trenches
It's all about: This feature features company executives and leaders who discuss topics related to leadership, growth marketing, culture and culture.
We love it because it features company leaders but it is also for them. Each episode shares insights that will help leaders to find new ways to improve their organizations.
Episode(s) to watch: Gene Hammett, my host, was kind enough to talk to me about how marketing leaders can create strong content strategies to drive growth.
Sound bite: “The best analogy for leadership is this: You can tell someone how to make a cake, but also tell them what to do. You can tell me what the ingredients are and then let me work out how to make it. You can also tell me what you want and I'll buy the ingredients. You can't have both.
Magnificent Marketing Podcast
What it is: The Magnificent Market Podcast interviews marketing experts to discuss marketing best practices and the latest trends in marketing.
We love it because David Reimherr, the host, does an amazing job of picking out the thoughts and insights from their guests.
Check out the episodes: I am lucky to have appeared on the Magnificent Market Podcast a few times. Recently, I was able to discuss a mindset shift that every organization (especially marketers) should make. That is, marketing in an organization should think like human resources.
It's simple: Marketing is about activating the passion and expertise within their organizations.
Pam Didner Podcast
It's all about Pam interviewing guests on topics related digital marketing, content marketing and sales enablement.
We love it because: Each episode is engaging and informative. Expect to hear first-hand stories from guests, and to take away valuable tips and tricks to improve your own strategy.
Check out the episode(s): We've witnessed a lot of disruption and marker volatility over the past few years. Pam and I had a great conversation about how marketers can lead in such turbulent times.
Sound bite: “We need to redefine marketing, focus on results, and place customers first throughout the organization.” That's a winning strategy to market. This is a winning marketing strategy. . . Marketers are people who do whatever people ask. What does that actually mean? This means making brochures and banners for events. That's what marketers will end up being. Marketing is what those organizations who don't make these changes now are going to do.
The Insomnicat Show
What it is: The Insomnicat Podcast is not a marketing podcast. The Insomnicat Show features many leaders from many backgrounds, including authors, psychologists and analysts, as well as comedians, comedians, psychologists and other experts.
We love it because you never know what topic will be covered in the next Insomnicat show episode. But, you can rest assured that it will provide valuable insights. Marketers will find that most of these insights can be applied to customer- and human-centered strategies, even if they are not directly related to marketing. It is a great way to broaden your perspective.
Check out Episodes: This episode of The Imsomnicat Show featured my conversation about how to get buy-in for content market at your company.
Sound bite: “Being capable of presenting a business case why marketers should do a particular thing to non-marketing people is a skill set that not many of us have actually developed.”
Podcast: Engagement Drivers
What is it about? The Engagement Drivers Podcast was created for sales, marketing, and recruitment professionals. It discusses how to create authentic brand engagement.
Why we love it
Episodes to watch: I spent my time talking about how to motivate employees through giving them a storytelling platform.
Soundbite: “Be open to sharing stories with people who have an opinion, have expertise and have knowledge that should also be shared with others.”
The Podcast on Employer Branding
What it is: The Employer Branding Podcast focuses on how to attract and keep top talent, and strategies to provide a great employment experience.
We love it because: This show is a goldmine for corporate leaders who desire to make a difference in their company's culture.
Check out Episodes: I was able to discuss again on The Employer Branding Podcast how employees can become marketers for your company.
Listen here: Why Employees Are Your New Marketers
Sound bite: “There is an inextricable connection, a direct tie between organizations that encourage their employees to authentically tell stories and share stories that matter to they and they have passion around, and companies that people want be a part. Everybody wants to be part of a company which supports them as individuals.
Get more from your content
High-quality content will be the key to digital marketing success in 2022. Marketing Insider Group's team of SEO experts and writers can provide you with optimized content that is ready to publish every week for a year or more. Content designed specifically for your customer.
To learn more, check out our SEO Blog Writing Service.
Marketing Insider Group published The Ultimate List of Content Marketing podcasts.
By: Michael Brenner
Title: The Ultimate List of Content Marketing Podcasts
Sourced From: marketinginsidergroup.com/content-marketing/the-ultimate-list-of-content-marketing-podcasts/
Published Date: Wed, 06 Jul 2022 10:00:22 +0000