How can a small marketing agency scale its content strategy to deliver more value to its customers? Customers want useful, informative content. However, in busy companies, there is only so much time in the day. Often, not enough to produce the content they need. A marketing company that is skilled in creating compelling and high-powered content can help you solve this problem.
Contract Logix was in exactly that situation. MIG's content creators were able to provide more quality content than the company's staff could create internally. The end result was more useful content, on a regular basis, and better visibility.
Contract Logix offers automated contract management software
Contract Logix was having trouble keeping up with its content-marketing strategy. So, it contacted Marketing Insider Group.
MIG provided high quality articles and blog posts to enhance Contract Logix's internal writing
Contract Logix and MIG increased website traffic, visibility and search visibility
Contract Logix: Automating contract management
Contract Logix, a B2B SAS company, provides contract management software to many industries. Contract Logix's contract management software automates the entire contract lifecycle and replaces manual contract creation. Contract Logix allows companies to manage all of their contracts digitally from inception to execution, and archived.
Automation of the contract lifecycle offers many benefits including higher compliance, lower risk, and lower costs. Automating the contract lifecycle speeds up the process and allows contracts to be executed in days, instead of weeks or even months.
Contract Logix faced the challenge of educating potential customers about its contract management software. What it does and how it can help them. The company decided that content marketing was the best way to tell the story and began a strategy that relied heavily on informative and persuasive blog posts and online articles.
Problem was, someone had to write all those blog posts and articles online. The company's marketing staff was already fully tapped.
The problem: There is not enough bandwidth to scale a content marketing campaign
Contract Logix is a large company in the contract management industry, but has a small marketing team. The company was unable to produce a steady stream of blog posts and detailed articles online. Although they could write a few articles, the company couldn't produce enough content to warrant a solid content marketing strategy.
Contract Logix had to produce several 1000-word articles per month in order to boost their marketing strategy. They didn't have the resources to do this. They needed help with increasing their publishing frequency, optimizing articles for SEO and providing more valuable content to their readers.
The solution: Engage MIG's Content Experts
David Parks, Vice President of Marketing at the company, was aware that he needed to add quality content from outside sources to his internal content. However, he had some concerns. He was unsure if outside writers could understand the contract management space well enough to create valuable content. He didn't like spending hours editing and rewriting content from other writers.
David didn't want the content to be duplicated on other websites. He also wanted to ensure that it was SEO-friendly. It might be more time-consuming for him to guide and edit other writers than it is to write it.
Marketing Insider Group's content marketing experts were the solution. David knew Michael Brenner from MIG and was familiar with the quality content he produced. David and Michael believe brands should think of themselves as publishers. This made MIG an ideal partner for Contract Logix’s ever-growing content requirements.
David and Contract Logix's team wrote all internal content before David hired MIG. MIG added to the company's internal content, allowing staff to focus on writing about what they like. MIG was a valuable tool that helped the company expand its content and improve its publishing schedule. Contract Logix has worked with MIG for 18 months. They've conceived 150 keywords, had 136 headlines approved and 85 articles published.
David was particularly pleased with the content created by MIG's professional writers and how quickly they were able to keep up.
David said, "What surprised me was how quickly the writers were capable of producing content of extremely high quality." The writing is always perfect in grammar. I don't recall ever having to edit anything from an grammatical perspective.
The result: Higher Keyword Rankings and Visibility
Contract Logix's visibility was greatly improved by the increased quality and quantity of writing.
Justin Perkins, a Solutions Engineer and author of multiple articles on Contract Logix's website, stated that "we see such a large amount of traffic coming to these blogs." Since we started working with MIG, we have seen an increase of organic traffic. It continues to grow. The blog is responsible for at least 50% of site traffic. There has been an increase in the number of blogs that convert to marketing qualified leads, or in our case, to a demo request.
Contract Logix has been working closely with MIG since March 2021. Since then:
- Search visibility increased by 11.55% to 11.27%
- Traffic increased by 13.34% to 13.89%
- The average position rose from 49.75% up to 50.32%
The company had 19 keywords rankings in the top three, 34 among the top ten, 55 among the top twenty and 93 within the top 100 in August 2022. Contract Logix had four featured Google snippets. 9 of the top 10 pages on the site were also from Contract Logix's blog. (The site's homepage was the tenth.
David Parks, when asked about the experience of working with MIG in content marketing, said that it was:
"I highly recommend them. They should be part any content marketing strategy.
How can MIG help your company's content marketing?
Contract Logix saw the benefits of Marketing Insider Group helping them improve their content marketing. MIG can help your company develop a content marketing strategy and offer high-quality blog writing services. Companies that publish more articles have better results. MIG can help you increase the frequency of your publications.
MIG can help you grow your business by helping you to use content marketing.
Marketing Insider Group's post How MIG helped Contract Logix supercharge its content marketing strategy appeared first on Marketing Insider Group.
Frequently Asked Questions
How does search engine optimization work?
Search Engine Marketing (SEM) is one of the most essential components of digital marketing. SEM encompasses paid-per click advertising, sponsored link, display ads (paid inclusion), search engine optimization(SEO), social marketing, video marketing and mobile advertising.
Social Media Marketing can be a great way for your business to get noticed online. It's a great way to build brand awareness and generate leads. Here are five ways social media marketing can help boost your business.
- Create a Facebook Fan Page – This allows you to interact directly with customers on Facebook. You can also upload files such as photos and videos.
- Twitter Promote Your Business – Twitter offers a great way to share information and connect people. Use hashtags to increase visibility.
- Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If someone likes what they see, they may click to visit your website.
- Host Live Events. Organizing live events allows potential clients to meet face-toface. They can ask you questions about your products or services.
- React to Customer Review – Positive reviews will build trust between you and your clients, which in turn will encourage repeat purchases. Negative comments should be addressed quickly.
What is eCommerce Marketing?
Ecommerce marketing is online shopping. It is the act or selling products over the internet. This includes buying goods from companies and selling them over the web. This would include selling on eBay if you are an individual seller. A business may be set up where you make a profit by selling goods. This is where the key idea lies: make money selling products online.
Here are more details concerning eCommerce marketing
The first step in creating a successful eCommerce site is to identify the type of products that you are looking to sell. You should then decide whether you will offer one item (such a book), multiple items (such DVDs and books), or both.
Once you have an idea of the products you want to offer, it's time to search for suppliers. A supplier is a company that makes and sells the product you want to sell. You would, for instance, need to find a supplier that makes and sells greeting card products if you were to begin selling them.
Once you have found a supplier you will need to set up a website that displays the products and allows buyers to buy them. Some suppliers will provide templates, while others will require that you design the template. Once you have a website, you will need to market it. This can include posting articles to forums and blogs, advertising via websites such as Google Adwords, or sending emails directly to relevant contacts.
There are many ways to promote your eCommerce store. These include email, search engines, social networks, and mobile apps.
- Email marketing is a popular choice for many businesses. It is cost-effective, straightforward to implement, as well as delivering results. But, it takes a lot of time and effort to generate quality leads.
- Search engine optimization is a technique for improving the rank of a website for specific keywords. It's usually done through link building, which helps pages rank higher in search engines.
- Social networking sites such as Facebook and LinkedIn are becoming increasingly crucial for promoting businesses. These sites are used every day by many people to keep in touch with their loved ones and friends. If you post useful articles, you can reach thousands of people.
- Apps for mobile devices are a powerful tool for eCommerce marketers. Shoppers love to use their tablets and smartphones to shop. An app allows customers to be reached wherever they may be.
eCommerce has grown to be a huge business. There are many methods to promote your business. Take your time to choose the right method for you to reap the benefits of eCommerce marketing.
What is the difference between marketing and advertising?
Advertising is a form or communication that promotes products, brands, and services. Advertising is usually accompanied by a clear call for action, such “Buy Now!” Click here or “Buy Now!”
Marketing, on the other hand is a way to communicate your company's vision, mission, and values with potential customers. Marketing is also a way to establish relationships with potential customers and current customers.
Marketing can be used, for instance, to tell the story about your company and what you offer. Talk about your philosophy, history, and commitment towards quality. Perhaps you could give testimonials from happy customers. To encourage people to visit your site, you could also create an event that gives away shoes free of charge.
Marketing is, in short, about telling stories. Advertising is about selling products.
What are the 5 marketing concepts?
The five marketing concepts are:
- Branding – A brand is what people think of when they hear your name. It's the first thing people associate with your name. You must create a consistent brand identity across all media.
- Positioning – Your positioning is the way you position yourself in your market. How can you best describe who you really are?
- Message – This is the content of your message. What is your point? What's the point?
- Marketing mix: This combination of channels and pricing to get your message across to your target market.
- How can you measure success with measurement?
What type of eCommerce Marketing Strategy should I follow?
There are three main types of eCommerce marketing:
- Direct marketing
- Search Engine Optimization (“SEO”)
- Social Media Marketing
Direct marketing means sending emails directly at potential buyers. These emails may contain coupons, special offers, and discounts. This type of marketing aims to build customer loyalty and trust.
Search engine optimization works by improving the ranking of your website in search engines like Google, Bing, Yahoo, etc. You'll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.
Social media marketing is done using websites like Twitter, Facebook and Pinterest. To connect with your audience. It is easy to use and free of charge.
Each method has its own pros and cons. SEO takes time and effort, whereas direct marketing requires little effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. We recommend that you combine different marketing methods.
For instance, you could send emails promoting your products and rank highly in search engine results. Or you could advertise on social media and then link to your site from those pages.
As you can see there are many options to market your eCommerce shop. You can choose the most effective for your business, and then implement them over time. Good luck!
What are the 7 steps of internet marketing strategy?
Internet marketing strategies help businesses achieve their goals through online media. The seven main steps include planning and research, implementation, monitoring as well as analysis, optimization and evaluation. Each step is vital for successful internet marketing and should all be completed regularly.
- Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. It is important to consider who may buy your product or service, and what it costs.
- It helps you to understand your customer's interests and needs so you can decide which products or services will best suit their needs. Research also provides valuable insights into trends and consumer behavior.
- Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. Once you have chosen your platforms, it's important to ensure that they are correctly configured. You can also decide whether you want to spend money or pay per click.
- Monitoring – This is how you can see if your efforts have been successful. Use analytics tools like Google Analytics to track traffic flows, conversion rates, and customer demographics.
- This analysis will allow you to compare your results with benchmarks and past performance levels. This step shows you how to improve areas where you are struggling.
- Optimization – Optimizing your site means making changes to increase its efficiency in attracting visitors. For example, you could add new features or change how users navigate your site.
- Evaluation – Evaluate your campaign's performance to see where it is at the moment. Are there opportunities to improve? If so, you might not have achieved your goal. If you still have issues to resolve, you will need another evaluation.
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- SEO Learning Center – Moz
- [Case Studies] How Moz ranked #1 for a high-volume Keyword in 3 Months or Less
Top 10 Affiliate Strategies for 2022
Affiliate marketing is one of the most popular online advertising methods marketers use today.
It allows companies to promote products without spending any upfront costs. Instead, affiliates pay a commission whenever users purchase the advertised items.
There are two main types of affiliate programs: performance-based and cost-per-sale. Performance-based means that an affiliate gets paid after a certain number of sales occur. Affiliates get paid a set cost per sale regardless of whether they sell anything.
We'll be discussing the top 10 best affiliate marketing strategies in 2022. We'll discuss each strategy and give examples of successful campaigns.
eCommerce sites are increasingly using loyalty programs to build brand loyalty. They allow customers to accumulate points when they visit a website and shop.
These points can later redeem for discounts, rewards or other special offers.
Amazon Prime, for example, gives members exclusive deals and perks.
Amazon also has a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.
#2. Use Social Media to Promote Products
Perfect places to promote products are social media platforms like Facebook and Twitter.
Companies can run ads to target potential buyers directly. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.
They may also target those who live within walking distance to a store.
Twitter is another platform that companies can use to quickly reach their target audiences. Companies can send tweets to followers, ask questions, and share content.
Instagram is similar with Twitter in that it allows brands interact with consumers. Instagram, however isn't able to allow businesses direct messages.
Instead, posts appear on followers' feeds automatically.
Pinterest is another social media platform that allows businesses connect with customers. These connections include sharing images, asking questions, or answering customer inquiries.
#3. Offer Special Discounts to Influencers
Influencer marketing is an effective tool for increasing brand awareness. Brands can work with influencers to offer incentives for them to promote their products.
This partnership often involves giving influencers free products to review or test out.
These partnerships can go beyond reviewing products. Brand ambassadors can also be made of influencers.
Brands can employ influencers for giveaways, opinions, answering questions, or to simply showcase their products.
#4. 4. Create video ads
Video ads are becoming more popular. Online videos are becoming increasingly popular, particularly since tablets and smartphones have become mainstream.
Advertisers have the option to use video ads to grab attention and persuade viewers click on links to buy products or to advertise.
YouTube is one of the most significant websites where advertisers can place video ads. YouTube allows advertisers upload 60 second clips.
Google AdWords, another option, allows you to place video ads. Google uses keywords to match ad placements to relevant searches.
#5. Run Mobile Campaigns
Mobile apps are becoming increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.
People spend hours reading books, playing video games, listening or watching movies on their smartphones.
Mobile apps are a great way for businesses to get more visitors to their websites.
Apps can be downloaded onto smart devices, such as iPhones, iPads, Android phones, and tablets.
App stores are available for Apple iOS and Google Play as well as Windows Phone, Blackberry OS and Kindle Fire.
Shopping carts are an effective method for selling physical goods.
Customers can add items directly to their shopping cart.
Online shopping carts are growing in popularity. Customers can register and view product listings at some online retailers like eBay.
Amazon and other online retailers integrate shopping carts into their websites. Customers can order the items they desire and make payment right away.
It is a great way of attracting new customers.
When a company launches a new line of products, it usually sends out press releases announcing the news.
This release could include information about the new line's pricing and availability.
The company can market the new products once the launch has been completed.
#8. Develop Cross-Channel Marketing Programs
Cross-channel advertising refers to marketing efforts in multiple channels.
Cross-channel marketing can include, for instance, sending emails to subscribers via email, promoting products on social media, and running banner advertising on search engines.
Companies may combine multiple channels to increase their exposure.
Some companies even sell products at brick-and–mortar locations. These companies also sell products online.
Sometimes, companies use both channels simultaneously to increase their sales.
Companies can use data analytics to enhance their business operations and maximize their profits. It involves analysing data collected from diverse sources to identify patterns or trends.
Analytics can identify problems, evaluate current practices, predict future needs, and suggest improvements.
Analytics tools can pull data from many sources: web servers, databases, and even applications.
These tools can be used by companies to better understand the behavior of their customers.
#10. Increase Customer Satisfaction
Every business should be able to satisfy its customers. Customer satisfaction is key to any business. Customers are more likely return for additional services if they feel satisfied.
Satisfied customers are more likely to refer your products to others.
Satisfied customers are also less likely to complain about poor service.
All businesses must improve customer satisfaction.
This can be achieved by providing exceptional customer service.
Employees should be able to respond quickly and effectively to customer queries.
Fast shipping options are available so that customers don't have too much time before they receive their orders.
You should also ensure that your website is easy for users to navigate.
Your site should load quickly and display clear instructions.
Remember that not all customers will be the same.
Some customers might need more assistance while others aren't so much.
Therefore, it is important to tailor customer support policies to individual needs.
This ensures everyone receives top-notch service.
You can find our guide here to learn how you can start an affiliate marketing program.
This article will cover everything you need to know when starting an affiliate marketing program.
Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.
By doing this, you'll gain experience and build credibility.
You can then leverage this expertise to earn
By: Michael Brenner
Title: How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy
Sourced From: marketinginsidergroup.com/content-marketing/how-mig-helped-contract-logix-supercharge-its-content-marketing-strategy/
Published Date: Mon, 14 Nov 2022 10:00:19 +0000