Content, content and more content.
It can seem like all marketers think about it at times. You may find yourself in a content desert and need to search for fresh ideas.
You've exhausted all Google searches and every whiteboard brainstorm.
But there is a strategy that you might not have considered.
Google Translate has allowed you to explore industry blogs in different languages. You should start to travel internationally if you haven't already.
This post will explain how and why Google Translate can be used to generate content ideas.
Four Ways to Use Google Translate to Get Content Ideas
Google Translate is an amazing resource. It's no surprise that Google Translate has over 100 languages. We can also use it to translate content ideas.
We have compiled the top four ways to create new content ideas.
1. Find the Top Blogs in the World
Are you looking to expand your content horizons. Start by broadening your search horizons. You don't have any industry content ideas left in your native tongue, so expand your search horizons to include other voices in the sector.
Google Translate can translate websites for you. This allows you to explore beyond language barriers and uncover troves full of content that will inspire you to create similar assets in your own language.
You must select another language in Chrome settings to search for content in other languages. This can be done either through the app, or directly through your browser.
Start searching in your new language settings. Simply type:
- Open Google Chrome
- Navigate to the page that you want translated
- Click on “Translate” in the top right corner of the page
Et voila! Now you have a translated page which you can use as inspiration for your next blog post or white paper, infographic or graphic.
2. 2. Explore social media brand accounts for different countries
Do not stop looking for inspiration by simply Googling. Instead, go to social media accounts to discover brands from other companies.
Let's say Twitter is your example. Settings allows you to change the language settings of your app via the browser views.
Once you have changed the language to which you want to search, you can explore the top brands sharing their thoughts and opinions. To see what was popular conversationally, we switched our language to French.
We then explored the French digital marketing companies, their websites and blogs in search for content inspiration.
We found many topics and interesting content. But, this particular social post shared stock images that could be used with an upcoming global event.
3. Explore Globally Hot Topics
If we remain in the Twittersphere then trending topics will be in your country, even if they are not in your area. Simply follow these steps to enable all global trending topics through your browser:
- Choose #Explore in the left column of your homepage
- Click the gear icon at the top of the screen.
- The location window will now open. It will display a ticked box that says “Show content at this location.”
- Show more options by unchecking the box
- To find out where Twitter is available in your area, click the Explore button
- To see the most popular topics, select your preferred location
You can explore topics that are not part of your worldview and find new areas for discussion. These hashtags allow you to adapt your content to the larger conversation.
We've already covered hashtag exploration, but you can also find inspiring content by searching for the top companies or influencers in your particular field.
Many aggregation websites offer a ranking of industry leaders from other countries. We narrowed down the list of 20 agencies to find the top digital marketing agencies in Germany. Then we created a shortlist of 10.
We navigated to their websites from there and then explored their blogs.
We can learn from other digital marketers and tap into global trends, find content ideas, and get inspiration from others.
Five Tips to Use Google Translate To Generate Content Topics
Finding content relevant to your field can be a challenge in and of itself. However, it is important to make sure the content you find is actually useful. We have listed five things to remember as you search international content waters.
1. Be aware of cultural/linguistic nuances
Although it is great to search for inspiration across continents, Google Translate can be confusing because of cultural and linguistic differences that could change the meaning or interpretation of your text.
Colloquialisms, for example, rarely translate across linguistic boundaries. If you are borrowing from text that is already in use, it is important to make sure the language you use makes sense to your reader. Your work will be wasted if it doesn't.
The unindoctrinated are at risk when they try to get into larger conversations. Use Google Translate to get into a conversation about an industry topic. Make sure you are familiar with the details and realities. No matter what your intent, it is possible that your entry into the conversation will not be as productive.
When borrowing content from other sources, you should read the translation carefully, paying attention to how your audience will perceive it. If necessary, you can rework and remove any that does not seem right.
3. Discover Content in Industry-Adjacent Niches
Maybe you tried all the above search techniques and came up empty-handed. You can also explore the industry-adjacent niches to get more ideas for content.
Let's not forget about digital marketing. Instead of sweeping the net too wide, let's focus on digital marketing. We can explore email marketing and then move onto email metrics. Finally, from email marketing to email metrics, we can dive into email marketing and finally into strongest email calls-to-action (CTA).
You can find more specific content that speaks to your market by moving beyond the industry's overarching structure. This will provide you with inspiration and guidance.
4. Explore Content from All Over the World
Google Translate supports 109 languages, and there are many more. You will soon become more comfortable with translating into other languages. This will allow you to explore different perspectives from different people.
You can find more inspiration for content with each search and join the ongoing global conversation about the most important topics and issues in your field.
5. SEO is important
Marketers are well aware of how important search engine optimization (SEO), is for your content regardless of its format. Google Translate will translate content pieces. You'll need to optimize the piece for SEO in order to make sure it is searchable.
Make sure you include the keywords that are relevant to your goals and adjust the content to reflect them throughout any piece sent through Google Translate.
Google Translate: Frequently Asked Questions
Are translated contents considered duplicate content?
No. Translations are not the same as duplicate content. Translated content can be different than its original source by using different words, phrases, nuances, and colloquialisms. This excerpt is from John Mueller, Google.
How can I get Google to translate my page automatically?
These are the steps to get Google Translate to work for you:
1. 1. Open Google Chrome
2. Navigate to the page that you want translated
3. 3. Click “Translate” in the top right corner of the page
What can Google Translate do to help me find content ideas
Google's translation power allows you to find inspiration content all around the globe that you can recreate for your brand. You can also join an ongoing global conversation, expanding your reach and making you a thought leader internationally.
Google Translate is accurate?
Google Translate is quite accurate for everyday use. Google Translate is extremely accurate for searching content inspiration. Before sharing, or replicating the entire thing, make sure you check for appropriateness and linguistic nuance.
Google Translate Conclusion
Marketers must find new ways to incite and reproduce content that isn't already being used by other brands in order to meet the increasing demand for quality content in every industry.
You can look beyond the boundaries of your content-sphere to find conversations and ideas that will inspire content creation. This can also open up opportunities for you to join a global conversation about your industry.
Keep nuance and perception in your mind as you learn more languages. Make sure to optimize borrowed content for SEO, so that your copy ranks as high as possible.
Where is the best place to find content inspiration? __S.120__
By: Neil Patel
Title: How to Use Google Translate for Content Ideas
Sourced From: neilpatel.com/blog/google-translate/
Published Date: Fri, 06 Aug 2021 18:00:00 +0000