You're likely to have seen your favorite Instagram influencers post #linkinbio or use the hashtag #linkinbio if you spend any time on social media.
What does this phrase actually mean and how can it help you market on Instagram? This isn't a strange trend. Using the link in your bio to direct users to your website or product pages is a powerful tool that can help you drive traffic to your website from social media.
Here are the basics about the link in bio CTA. We will show you how to use it and which tools can help you make the most out of your social media links.
What does “Link in Bio” mean?
Instagram allowed only one place for posters to include links: in their bio. It was difficult to get social media users to your website from Instagram. Insta users started using the phrase “link within bio” in posts to inform followers to visit their bios to find the link.
A blogger might post a photo and a small excerpt from a blog and then say “Read more in my recent blog post.” #linkinbio
Here's an example from an e-commerce site that uses “link in bio” to share a product URL:
Instagram users can post links to other places today, but with some restrictions. Many users still use the link-in-bio feature to make it easier to find the latest content. It is also very popular on other platforms and apps, like TikTok and YouTube.
- Register for one of these tools.
If you need to direct users to landing pages, there are many free options. However, if you wish to track and monitor links, you can purchase a paid version.
- . Your landing page should contain URL links.
You could include your podcast, blog posts that you have mentioned, sales pages, etc.
- Copy the link from your tool and paste it to your Instagram bio.
Go to your profile and click “Edit Profile.” Add the link to the “website” field.
You can use Instagram to build your brand, connect with your audience and drive sales. You only have one link to drive people to your Instagram page. Use it wisely.
There are many tools to make that link a traffic-driving powerhouse. Instead of linking to your homepage or to one page, you can link to your bio page to direct users to a landing site that highlights all your top content including blogs, downloads and your email list.
Rebel Girls is an online ecommerce site and blog that promotes strong girls.
This link will send the audience to a landing site with eight links to pre-order their book or podcast.
They can share tons of information with their audience using the link in bio tool. These tools make it simple to update your content. Many tools include analytics and the ability add forms.
Top Link in Bio Tools
How can you make your Instagram bio link a powerful traffic-generating tool? By using link in bio tools. These tools will allow you to maximize your Instagram bio and track metrics such as how many people click the links. Let's take an in-depth look at the top tools available.
Later is an Instagram scheduling tool that top brands such as MeUndies, USA Today and GQ use. They offer analytics and scheduling features as well as a Linkin.bio tool which helps you drive clicks and determine what content your users are most interested in.
Linkin.bio turns your single Instagram link into a mini-website for your business. Promote products, downloads and other content. Linkin.bio tracks clicks so you can see which posts and links are driving the most traffic.
CostLinkin.bio's “lite” version is available as part of Later's Free Forever Plan. Paid plans start from $15 per month
Shorby allows you to create mini landing pages for your social media bios. It pulls the most recent content from any RSS feed and allows you to include price lists, pillar content pages, or service lists.
All pages are mobile-friendly, which is crucial for Google and user experience. Chat links can be added to make it easier for users to reach you. You can also access basic analytics such as clicks.
Although their website lacks details, don't let this stop you from visiting. Their website is designed to be mobile-friendly. I suggest viewing it from your phone or tablet to get the best results.
CostPaid Plans start at $12 per Month
3. Tap Bio
Tab Bio is another simple link in your bio tool. Tap Bio is an excellent option if you don't require the analytics and scheduling capabilities of Later. Tap Bio allows you to create branded cards with images, messages, and links.
Their website, like Shorby's, is optimized for mobile. It looks quite sparse on desktop. They do however use their website to demonstrate how the tool works. This is their homepage, which includes links to all of the features that you will need to get started.
Tap Bio is different. Tap Bio offers a solid, free plan. The Basic plan includes a profile card and one additional card. This allows you to use the card on multiple websites. It is also very easy to set it up.
Cost: Basic plan is free; paid plans start at $5 a month
Embed Social's Feedlink feature creates a clickable URL with links to landing pages and product pages. You can use it on other platforms, such as YouTube and podcasts.
Embed, like most social media tools offers tiered plans that offer different features. All plans include Feedlink. Paid plans offer additional features such as automatic Facebook sync and Twitter albums, responsive and lightweight mode, and other layout options.
Cost: Limited plan available for free; monthly plans starting at $19
Linktree is the OG of link-in bio. This tool converts your single link to a landing page that contains clickable buttons for your most important content. You can add links to product pages, collections and videos.
Linktree allows businesses to receive payments. This is great for companies looking to raise donations for creators or projects. It is easy to use, edit, provides analytics, and integrates well with many other tools such as Mailchimp, Google Sheets and Facebook.
Cost:Their Pro plan is $6 per month and comes with limited features.
6. Milkshake App
Milkshake allows you to easily create a website that can be used as your bio link from your smartphone. This mini-site can be used for promoting your YouTube channel, podcast, blog, or other services.
Milkshape allows you to create a completely customized website. It is also very easy to use from your smartphone. Every website has “cards” that can be swiped through like an Instagram story.
Cost: Available for Android and IOS users.
Sked Social's Sked Link feature allows you to plan your Instagram feed, publish posts automatically, and analyze the behavior of followers. Sked Link is simple to use, and you can share links to popular content, blog posts, or other platforms.
Sked is not the best option if you are only looking to add a link to your bio page. The paid plans can be quite expensive. Sked Link, however, is a great add-on if you're looking for an all-in-1 Instagram tool.
Cost:$25 per month, but they offer a seven-day free trial.
Elink is yet another fully-featured tool. It's not the best option if you only want to add a link in your bio. It does have a lot of features, such as a bookmark manager and an email newsletter generator.
It can also be integrated with many other platforms, including Gmail, Intercom and Mailchimp.
Elink is a great choice if you're looking for a landing page and content design tool rather than just a bio-tool.
Cost: A limited plan (one user and five links per post) can be obtained for free. Paid plans start at $12 per monthly
Contact in bio, a micro-landing site creation tool, connects followers with content from around the web. To build your brand across platforms, add links to blogs, products and other platforms.
ContactInBio allows users to add forms, collect payment and book appointments from one location. Sites can be fully customized, including the ability to change fonts and add music.
CostThey offer a solid, free plan. Paid plans start at $4.55 per monthly.
10. Camping site
Campsite is a platform that aims to solve the problem of “one link.” It claims you can create a simple social landing page in five minutes. Campsite offers an intuitive interface, lots of customization options and advanced analytics.
The Pro plan includes additional features like adding an email sign up, using your own domain and the ability add custom images to your hyperlinks.
Cost: Campsite branding included in a limited free plan; paid plans $7 per month
Link in Bio to Frequently Asked Questions
It can be found at the bottom of any Instagram bio.
This phrase informs followers that they can find specific content mentioned in a user's post. This phrase is used frequently on Instagram and other social media platforms, particularly Instagram, where users get only one link.
Optimizing your Instagram bio link will increase traffic, sales, and build a stronger relationship with your followers.
A link in biopage is a landing site that links to other pages on a website and serves as the Instagram bio link. This landing page can be used to share blog posts, increase email subscriptions, promote your podcast, or any other purpose.
Your needs will determine the right tool, but Later, Tap Bio and Milkshake all offer good options. Later offers a free plan with link in bio and scheduling posts. Tap Bio, which is a simplified bio link tool, provides a free plan for those who don't want all the bells & whistles of Later. You can create a mini-website using Milkshake, an iOS or Android app.
Link in Bio Conclusion
Are you struggling to be noticed on social media? Or how do you build an Instagram strategy that works? Link in bio tools can be a great help. These tools make it easier for users to connect via social media to your website or email list. This helps to build stronger relationships and drives sales through social media.
A link in your bio is essential if you want to get the most out of Instagram and TikTok. There are many free tools available, so don't wait.
What is your favorite link in your bio tool? It's what you love most about it.
By: Neil Patel
Title: 10 Link in Bio Services to Try For Social Media
Sourced From: neilpatel.com/blog/link-in-bio/
Published Date: Tue, 03 Aug 2021 18:00:00 +0000