Digital marketing has been growing at an incredible rate since its start in 1990, and that growth is expected to continue. The benefits of strong digital marketing are vast – from customer loyalty to brand awareness and everything in between.
Creating amazing content can be tough. And when it comes to choosing between content creation and content curation, even expert marketers can feel lost.
Understanding Content Curation
Consumers rely more and more on digital content to make decisions about their spending. So, businesses can't ignore the importance of creating content that will attract their target audience and keep them engaged.
That's where content curation comes in. While it may not seem like the best idea at first, curated content can be just as good as original content if you find it from reliable sources. It's a convenient way to increase website traffic and boost rankings effectively.
Understanding Content Creation
Content creation is the foundation of most businesses' marketing strategies. It's tailored to unique target audiences and has many different goals in mind. Creating original content allows you to build brand authenticity and connect with your audience on a deeper level.
The Wins and Losses of Content Curation
Content curation has its benefits and drawbacks. On the plus side, it saves time and helps build relationships within your industry. However, there is a risk of losing your brand voice and maintaining originality can be challenging.
The Wins and Losses of Content Creation
Content creation also has its pros and cons. Google loves original content, and it helps build brand identity. But creating high-quality content can be time-consuming, and outsourcing may be necessary.
Finding the Right Balance
Maintaining a good balance between content curation and creation is crucial. Aim to use 40% curated content and 60% original content. This way, you can reap the benefits of both without losing your brand voice or overwhelming your audience.
Measuring Content Success
Tracking the success of your content is essential to refine your strategies. Keep an eye on engagement, visitor frequency, page views, conversions, and ROI. These metrics will give you insights into how well your content is performing.
Content Curation or Content Creation – A Matter of Finding Balance
Both content curation and creation have their benefits. By finding the right balance, businesses can establish themselves as thought leaders, connect with their audience, and deliver high-quality content. Consider using a content curation tool like Scoop.it for a seamless content strategy.
Frequently Asked Questions
Which are the four types marketing?
Marketing is broken down into four main categories: Direct Mail Marketing and Traditional Advertising. Public Relations is also included. Digital Marketing falls under the umbrella of digital marketing. Each type of marketing has different purposes and should be used for a specific purpose. This way, you can use them together to reach your goals.
What are the seven steps of an internet marketing strategy.
Internet marketing strategies can be used to reach business goals via online media. These steps include research, planning, implementation, monitoring and analysis. Each step is crucial for internet marketing success and should be done regularly.
- Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. It is important to consider who may buy your product or service, and what it costs.
- Research allows you to better understand your customers' needs and interests so you can make the right product or service choices. You also gain valuable insight into consumer behavior and trends.
- Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. Once you've selected the platform(s), make sure they're properly configured. Decide whether to spend money on advertising or pay per-click.
- Monitoring – Monitor your progress to ensure that you are able to see the results of your efforts. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
- You can compare the results to benchmarks and other performance levels. This step will guide you on how to improve if there are areas that are not performing well.
- Optimization – Making changes to your website in order to attract more visitors is called optimization. Your site could be enhanced with new features, or changed in the way that users navigate.
- Evaluation – Evaluating your progress lets you see how well your campaign performs. Are there areas that could be improved? If you don't, then you have probably reached your goal. If you still have issues to resolve, you will need another evaluation.
What are some direct marketing examples?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing is a great way to reach people anywhere you are. Direct marketing is the best method to communicate with customers who have chosen your product over another brand.
You need to understand what message appeals the most to your target market.
Finding out what your customers want is key to delivering it.
Direct marketing can be used in many ways to promote your company. You could send potential customers catalogs or advertise in local newspaper.
You could also create a separate mailing list for your customers. A good contact database will make it easy to add subscribers to your mailing list.
Ask your customers if they would like promotional material. Many companies offer discounts for those who sign up to special offers.
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
What's your marketing strategy?
Did you hear the phrase “If You build it, they'll come” many times?
Well, you're wrong.
While building something takes effort, it's not enough for customers to be attracted. To grow your business, you must use Internet Marketing Principles to reach your target audience.
Internet Marketing Principles are the rules of thumb used by marketers to create websites, blogs, email campaigns, social media profiles, etc., that generate leads and sales.
These Internet Marketing Principles can be used to generate traffic, capture emails, close sales, and sell handmade jewelry online.
Here are some examples from Internet Marketing Principles.
- Content is the king. Your content must be original and captivating. Copying someone else's content can cause you to lose credibility and be seen as a reliable source of information.
- Building trust – People are more likely to trust recommendations from their friends and families than Adsense or advertisements. Be sure to trust your friends and family when you recommend a product.
- Make it personal. People prefer to interact with real people over robots. Your website should be human-looking, not robotic.
- Offer value – People don't give away anything unless they feel they are receiving something worth their time. So, offer them something valuable in exchange for their contact info.
- Tell stories – Stories are powerful tools for connecting with audiences. They can help you tell your story, and connect with your audiences.
- Giveaways – Give away products to increase brand awareness and build loyalty.
- Use of call-to actions buttons is crucial because they prompt users into taking action.
- It is important to test all aspects of your website before it goes live.
- Keep it simple. Sometimes simpler is better than complicated. Keep it as simple as possible. The simpler your website, the easier it will be to maintain and update.
- Have a clear goal – A clear goal makes it easier to measure results.
- Measure everything – It's crucial to measure your progress towards your marketing goals.
- Focus on conversion – Conversion means turning browsers into buyers.
- Get feedback. This will help you improve your marketing efforts.
- Track results – You can track your results and identify areas you could improve.
- Repeat – The repetition of a pattern creates momentum.
- Optimize Your Marketing Efforts – Optimization ensures your marketing efforts are efficient.
- Keep your brand consistent.
- Reward yourself. Rewards can motivate you to do better.
- Learn from others – Learning from others' mistakes is one of the best ways to avoid making those same mistakes yourself.
- Never stop learning. Always look for new ideas and techniques.
- For sustainable growth, you must think long-term.
- Trust your gut – Sometimes, your intuition is the best tool for guiding you through life.
- Treat every day like a test run – Every day is a test run. We learn lessons from mistakes, even though they are inevitable.
- Your weaknesses are your strengths – Knowing your strengths can help you overcome obstacles.
- Don't be discouraged. Everyone fails at one point or another. But don't let failure discourage you. Just try again.
- Take risks – Taking risks is sometimes necessary to move forward.
- Enjoy the ride – It's essential to living happy lives.
- Be passionate – Passion fuels motivation.
- Remain true to yourself – It's important to establish relationships.
- Know Yourself – Self knowledge is vital for self improvement.
- Find your tribe. It's important to build a support network of like-minded people.
- A vision board is a tool that helps you visualize your future.
- Ask questions. Questions can open up doors to knowledge.
By: Mark Quadros
Title: Content Curation vs. Creation: Finding the Right Balance
Sourced From: blog.scoop.it/2024/02/01/content-curation-vs-creation-finding-the-right-balance/
Published Date: Thu, 01 Feb 2024 17:00:00 +0000