It is there. You know exactly what your audience wants.

Are you tired of waiting for people to discover YOU and the DIFFERENCE that your company can make?

Do not worry dear friend. We have laid out the steps to rekindle your love for Jack Dawson. If you aren't already, Jack is your target audience.

This is not the Titanic. No one's gotta drown. This ultimate guide will make it easy for you to navigate the waters.

We will show you real examples of content marketing from well-known brands and give you some tips to help you build a better brand strategy for your ecommerce business in the coming year.

Quick Takeaways:

• Content marketing builds brand authority, trust, and leads.
• Successful content marketing campaigns are only possible if you plan.
• There are many ways to get involved, but you only need one idea.
• It is possible to repurpose content or tap into resources that have existed for a long time.

How content marketing works for E-Commerce

Content marketing involves publishing content that is relevant to your audience and encouraging them to consume it. It allows you to reach, engage, and convert new customers. Here are just a few of the many benefits that it offers:

SEO and brand authority

Your SEO and Google authority will increase if you create useful content and pages. This opens up the possibility of compounding your results over time.

Building relationships and trust

At every stage of the buyer's journey, you want to be there for your customers. Consider your buying habits and brand loyalty.

Sometimes trust alone is enough to drive repeat business and sales. You can make your content marketing machine work while you're asleep if you go an extra mile.

Conversions and leads are increased

It is important to start a content marketing strategy. You'll soon be sharing your success with customers.

This 5-step strategy will help you build your content marketing plan to promote your E-Commerce brand.

Step 1: Identify your target market (and reassess).

Even if your buyer personas are somewhat familiar, make sure to get to know them. Get to know their needs and expectations.

For example, take Lowe's. An amateur handyman visits the store to repair a bathroom leak. A contractor arrives shortly to repair the pipes in a commercial building. The same store, but with completely different needs.

Your customer will always turn to you.

Step 2: Find out how your audience consumes content

Are you sure either handyman is looking for expert advice on Facebook? There is too much Chris Rock and Will Smith drama and not enough time.

They might be looking for how-to videos on Youtube or Google to quickly find the supplies they need.

Be there for your audience.

Step 3: Research your topic and create an idea

To brainstorm with your team, you can go DIY. Keep in mind that it is one thing to have a great idea and another to actually execute it.

There will be pages and pages of gold in your book. But make sure you have a plan for content.

Step 4: Take into account the stage of the buyer’s journey

Learn the difference between a warm and cold lead. Take care of them! Learn more about the stages of the buyer's journey and the recommended methods to secure each one.

Step 5: Measure the results

Compare your past results. Be sure to use the correct metric for each type of content

SEMRush is used to measure our results. You can find a cheat sheet that will help you determine which metrics are important for your particular situation.

Image source: SEMRush

Later, we'll discuss content types! You don't need to be everywhere at the same time.

Four ways to bring your plan into action

It's possible that you aren't ready to invest in content marketing. There are still many ways you can take action.

1. Content hub

Although blogs are often the beginning point of a content hub or website, there is no limit to their potential. Every piece of content that you have ever created can be repurposed.

You need to have a plan in place to promote your ecommerce business through content marketing.

Why is it important to build a content hub for e-commerce?

• You should emphasize thought leadership in key areas within your business
• Site visitors will find it easy to navigate and engage with you.
• Use your content

Here's a quick guide for building your content hub.

• Set goals
• Know your audience and what works
• Audit existing content
• Define architecture
• Ideate
• Make a Content Roadmap.
• Write well and optimize
• Promote
• Take a look at your home and make improvements.

We love these E-Commerce content hubs:

• West Elm is a luxury furniture brand that uses their content hub as a way to inspire its customers.

West Elm is an excellent example of a company who knows their customers well. Everyone who shops on their website is willing to invest in beautiful furniture. They make it easy for you to buy different versions of your space, so you're tempted.

• Kiehl's is a skincare brand that uses content pillars for organizing their content.

Content pillars, also known as topic clusters, are a great way to organize your site/blog to make it visible to Google. It's something we do ourselves. It's even more useful for e-commerce companies like yours.

Kiehl's blog features categories like skincare, hair, and gifting guides. To help them determine the needs of future customers, they used customer buying patterns.

2. Photography of products

You already know that appearance is important in your industry. You might be wondering why your competitors outperform you. Pay attention to the entire visual experience of other brands in e-commerce.

Notice the seamlessness and consistency you experience when you shop online. You can also take note of the inconveniences and pitfalls.

For example, take a clothing shop. Beautiful product images are something we all can appreciate. The image of a model wearing the jeans you like gives you an idea about how they might look on you.

Ladies, how about these videos of a woman in a dress moving with her body.

Customers want to see your product in their own homes and in their daily lives.

3. Subject matter expertise

There are many ways to show your expertise. There are many ways to prove your expertise, even fun ones. We'll show you some and you can find the rest .

Videos

• How to use your product
• How to make your product stand out
• Customer success stories or rave reviews
• Tips and tricks to maximize the benefits of your membership
• Story of the Founding
• Behind-the-scenes

Landing pages

• Glossary terms and articles (for technical terminology)
• Questions frequently asked
• Materials or ingredients used
• Guides to gift giving
• Ebooks
• Infographics

4. Content created by users

Your customers will love to spread the word about you product. You don't need to spend a lot of money on an influencer marketing campaign. However, your loyal customers can help spread the word about your product.

User-generated content (UGC), which combines the words of your company with social proof, is also known as user-generated content. We are more likely to trust real people's experiences with products than we are companies' advertising.

Terakeet offers a useful list of ways to encourage UGC.

This is what Airbnb does well with a commercial featuring an elderly couple on vacation.

They are a huge company, so I'm sure they could sponsor their trip and share their photos.

Your customer's post may leave an impression on just one person, even if it is smaller in scale. That would be a great success.

9 Content Marketing Tips to Help You Be Successful in E-Commerce

Now you have an idea of how your content strategy should look beyond 2022. You have seen examples of brands that go above and beyond. Now you may be wondering, “How can I ensure I do this right the first and last time?”

These 9 tips will help you stay sharp and make you stand out.

Tip 1: Determine the type of stories that you are able to collect, package, and share

In 2022 and beyond, content will be heavily focused upon storytelling. It's your responsibility as an e-commerce owner to determine what stories you can gather and share with your customers.

These questions will help you find the perfect storytelling angle.

• Who are my customers?
• What are they doing with their spare time?
• What do our products do for them?
• Why are we doing what we do?
• Why should anyone care?
• Which message do we want to convey through the stories we tell about ourselves?

You and your customers should be able to lean into the categories that are most important. Keep your eyes open for meaningful stories to share.

Tip #2: Create a list with potential partners to work together

Consider who you already know and who you would like to meet. You can make a list of people and partners that you could use to reach new audiences, grow your business, and increase sales.

You could partner with other partners to promote your content or collaborate on products.

Once you have your list, you can create another list of dream partners with whom you would love to work at some point. You admire celebrities, industry leaders and other brands.

Take both lists with you and spend the next few weeks reaching out to people and building relationships. With confidence and purpose, approach each person. It should make sense!

Tip #3: Embrace a movement

Social entrepreneurship is a hot topic with consumers. They look for companies and brands that support causes they care about.

Find a cause, non-profit, or movement that you can align yourself with. Make content that promotes your cause and spreads your mission.

Be sure to relate your statements to your company. This will not help you appear performative.

Tip #4: Find content marketing agencies who know what they're doing

Begin by looking at the results that the content marketing agency can show you. Are they ranked #1 for key search terms? Do they come from a marketing professional?

Tip #5 – Let your product pages sell

Your blog should be used to nurture and educate your customers and prospects. It shouldn't be used as a selling platform.

Site visitors will be able to locate the products easily – if that's what they desire. Your goal is to help them reach their goals. Their goal is to not *try this incredible product that will transform lives. * Yawn. This is tacky, and you are better than it.

Tip #6 – Create one piece of amazing content and watch how your audience reacts

Start small. Start small. This project will require more effort and time than any other. Let your audience respond.

Consider creating more content similar to it if you receive strong feedback and engagement.

Here are some examples of incredible content that you can produce (that tells a story).

• A professionally produced video
• Interview with an influencer or customer
• A photo series
• An ebook
• An email series
• A landing page with actionable tips and best practice suggestions

Tip #7 – Stop doing things that don't work

Blog posts should not be created just because you have done it before. Consider how much time, effort and money you invest in your content marketing efforts. Try something different if you don't see traction with the content you are creating.

Tip #8 – Keep an eye on other brands

Look out for brands that are doing great content. Keep track of what you enjoy and dislike. Take inspirations and strategies and use them in your content strategy.

Tip #9 – Set goals and measure everything

It's high time you started paying more attention to how your content performs. While engagement metrics such as shares, likes, and comments are useful to track, they don't tell all the story.

It is important to understand how many people are seeing your content, from what country they come from, and where they will go next. Set aggressive goals. Your successes and failures should be evaluated. Make adjustments to your strategy on a regular basis.

Do not reinvent the wheel. Look at what other companies are doing.

How do content marketing efforts translate into real-world results?

It is helpful to look at what innovative brands are doing now to stand out.

These 5 examples will show you how content marketing should look for ecommerce today.

1. YETI goes beyond the blog post

YETI was determined to tell compelling stories that were in line with their target audience's values and interests. Instead of boring, generic content about coolers they produce amazing packages that are filled with journalism-style writing, rich visuals and compelling stories.

They have thrown out the idea of writing a mainstream e-commerce blog. They create content that their audience loves. If you have binoculars, you won't notice product placements in these videos.

2. S'well supports causes and builds partnerships

S'well operates in a highly competitive product category: trendy, reusable water bottles. They have been able to gain momentum by creating mutually-beneficial partnerships and working with designers. They have teamed up to support the causes that their audience is passionate about.

Source: Images

3. Beardbrand works with influential people

Beardbrand, another e-commerce site, aims to appeal to beard growers. They have been focusing on education since the beginning to connect with their target audience. They're not creating the content, but they are collaborating with other beard influencers to share their tips on beard growth.

They are the sole owners of the products they use in their styling and grooming videos, but spend very little time promoting them. They are focused on providing value, not promoting products. Beardbrand uses email to increase loyalty and promote content among its customers.

Image Source

4. Harry's has launched an editorial magazine

Harry's has a similar target audience as Beardbrand but approaches their content in a different way. Five O'Clock is a digital magazine that offers tips on grooming, wellness and productivity. The majority of content tells stories, as shown in the example below from Harry's cofounders.

5. Herschel Supply connects through experiences

Herschel doesn't just focus on creating content about backpacks. They also sell their audience on adventure and experience.

Their blog features rich photo features that take visitors to different places around the globe. As you can see, you can only find one product in each feature.

This feature took visitors on a Montreal exploration and tour. You'll notice the Herschel bag in the second photograph. If you look closer, you will see the link to the product page. It's very discreet and not overtly forceful.

Content marketing isn't meant to be simple

It would be easy for everyone to do it.

Content marketing success today includes:

• Sharing stories, sharing experiences and being transparent
• Prioritizing quality and real value over quantity and output
• Hire skilled agencies to produce compelling stories and incredible content resources
• All about building authentic relationships
• Building relationships with potential customers
• We should be focusing less on product promotion and more on helping people.
• Focusing on performance and success is key to being successful

You might have thought that publishing 500-word articles every week on your blog was enough to generate real ROI in the past. But it is no longer sufficient. You have to be more creative in your content marketing for ecommerce.

This is mainly in the form of being more intelligent upfront and analyzing what worked on the other side.

Do you want to increase traffic and sales?

You must be open to changing your strategy and challenging old ways of thinking.

More to you

You have all the tools and knowledge you need. Now it's time for your company to create a winning content marketing strategy. Are you looking for real-world inspirations? These content marketing case studies will show you how successful companies are.

Marketing Insider Group has the resources and experience to support you. Our SEO and writer experts can provide you with optimized content that is ready to publish every week for a year or more. ).

To learn more, check out our SEO Blog Writing Service.

Did you know that your website's performance can be affected by five seconds?

Five seconds.

Every second that your website takes to load decreases your conversion rate by 4.422%. This is because users only spend five seconds on your site. Further research has shown that each second of delay in loading your website results in 11% less pageviews and 16% less customer satisfaction.

Your ROI will suffer, no matter how well-crafted your content marketing strategy is. If your website loads slowly while your customers demand lightning speed, it will be slowing down your business.

It is easy to improve website speed. You don't need to have any previous experience in web development to make your website faster. We'll show you 7 of these steps in this article.

Here are some quick tips:

• Today, more than three quarters of all web pages load in less that 5 seconds.

• Measuring your website's performance is the first step in improving website speed.

• Although visual content is essential for websites, slow download times can be caused by poorly optimized images.

• For returning users, browser caching reduces loading times by an additional 2 seconds

• A minimalist approach to website design can improve your website's speed.

What makes page speed so important

Website speed is improving and users expect more. According to research, 78% of website pages load in 5 seconds or less. These first five seconds are critical. If your website takes longer than that range (0-4 seconds), you will likely be behind your competitors.

img alt=”Ideal Page Loading Time is 0-4 Seconds” class=”aligncenter” height=”437″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2017/11/Ideal-Loading-Time.jpg” width=”622″/>

Source: Image Source

User experience and brand perception are also affected by website speed. When your website takes longer for it to load, users' attention is diverted from the original goal and instead focus on the fact that they are waiting. They won't be patient long. As conversion rates decrease with each additional second of loading, bounce rate increases when people leave your website.

img alt=”Bounce Rates Increase with Longer Website Loading Times” class=”aligncenter” height=”698″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2017/11/Bounce-Rates.png” width=”1000″/>

Image Source

Speeding up your website will make it easier for your visitors to find the information they are looking for quickly. This will improve their experience and enhance their perception of your brand.

Let's now look at 9 steps that will help you get there.

9 simple steps to speed up your website

Your website's speed

First, understand your current website speed. These free tools will help you measure the speed of your website.

• GTmetrix
• Google Page Speed Insights
• Dareboost

These tools will not only show you how long your site takes to load but also offer specific suggestions for improving website speed, security, and SEO. These tools can be used to monitor your progress and address any issues quickly, even if you've followed the steps.

Optimize images

For enhancing written content, you need high-quality images that are high-resolution and of high quality. Visual content is a way to communicate the message you want to convey in every blog post, landingpage, and static page of your website. Your content will also be more interesting for your users.

If you don't be careful, the same visuals can weigh down your website like a ton bricks, significantly slowing it down.

The problem is that if you upload an image, then scale it down using your website's CSS, your browser will still load the larger version, which can slow down your loading time. So, don't upload huge images. Reduce them first. The file size doesn't have to be smaller just because the image height and width parameters are set at 200 pixels in your content management system. Uploading a 1000-pixel-squared image will increase your bandwidth.

Here's how to solve it:

• Before you upload, crop and resize the image using an image editing program.

• Next, compress your images. TinyPNG, a free image compression tool, will reduce file size without affecting image quality.

• Upload your image

• This can be done with all images on your website. Before you start testing your site speed. Next, resize, compress, and re-upload. Check again to see how fast your website loads.

Allow compression

You may have already set up file compression on your site. It's worth checking if your site is set up for file compression. This setting can reduce the file size by as much as 50%.

To check if your site has been enabled, you can use the free GZIP compression tool.

Follow these steps based on the configuration of your webserver to set it all up. It is usually as easy as adding code to the file manager of your website.

Minify your code

As we discuss how to speed up websites, you've likely noticed the general trend: load smaller and faster. This brings us to minifying. If you look at the page speed of your website, you will likely see a suggestion to “minify JavaScript CSS and/or HTML.”

Minifying is another way to reduce file size. It removes unnecessary files without affecting the functionality or appearance of your website. You're basically cleaning up your website's code by removing unnecessary lines breaks and characters as well as programmer comments.

These extra characters and spaces were initially added to make your code easier for programmers. They won't affect your site but will reduce the file size.

Depending on how much space was taken up when the site was built, minifying could result in a significant file size reduction and page speed improvement.

There are many ways to minify. A plugin like BetterWordPressMinify, AssetsMinify, WPSuperMinify, or WPMinify Options is a great way to minify WordPress.

Google offers a guide to minifying, which includes separate resources for HTML, CSS, and JavaScript.

Redirects should be reduced

Your website's loading speed can be negatively affected by excessive redirects. Your website visitors will experience longer wait times while waiting for the HTTP request response cycle to complete every time it redirects to another webpage.

Some redirects are necessary. However, it is possible to improve your website's speed by removing those you don’t use. You have a few tools to assist you, such as this Redirect Mapper and Screaming Frog’s website crawler.

You can identify duplicate redirects, and remove those that don't serve a purpose to speed up your website.

Choose a performance-optimized hosting provider

Your website's speed can be affected by your web host. Your web host acts as a middleman between your website pages, files, and end users.

img alt=”Map showing web host's ability to improve website speed.” class=”aligncenter” height=”400″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2017/11/Website-Host-How-it-Works.jpg” width=”750″/>

Source: Image Source

If you choose to settle for poor hosting, or worse, it can lead to serious performance problems that could have severe consequences. It's worth investing in reliable, high quality hosting that optimizes your website performance.

Use a content delivery network

Content delivery networks (CDNs), are networks of servers that allow faster and more reliable access for your website. They store copies of your website at multiple data centers around world. CDNs can be used in conjunction with your web hosting platform, but not as an alternative. CDNs improve website speed by reducing distance between your browser and the website's host server. There are many CDN providers that you can choose from. Here's how to identify the best one.

You can use browser and webpage caching

Caching is used by browsers to save having to reload pages each time a visitor returns to your site. These cache objects such as stylesheets and images, JavaScript files, etc. While we know that website speed is important for first-time visitors, caching can help reduce the loading time for returning users by a few seconds. Don't miss out on this opportunity!

Embrace minimalism

The final step is to make your website more minimalistic. Your website's visual content, widgets, plugins, and website redirects should all be carefully considered. You should eliminate those that do not serve a clear purpose. In design, less is more. If your website isn't driving potential customers to a specific goal, don't overload it with unnecessary objects.

More to you

You have to speed up your website and provide the best user experience possible. You can accomplish this in minutes by following the steps above. Marketing Insider Group is a great resource for quality content that will add value to your customers and drive more organic traffic to your website.

To learn more, visit our SEO Blog Writing Service.

49% of marketers aren't sure if their content is earning them money. John Wanamaker stated that advertising is a form of advertising. This was more than 100 years ago.

This problem shouldn't be a problem if you have a digital channel that can measure your results. Particularly since content is an important business asset in today’s “phygital” (physical + digital marketing mix).

It is possible to measure the ROI of content marketing, even though it may not be easy.

Content is an essential cog in the success of your company. However, it can be difficult to continue putting out content that keeps your company at the top of Google's search results and encourages new audiences to buy from you.

Content marketing agencies are available for this purpose. CEOs are happy when performance-based marketing is delivered.

Studies after studies have shown that outsourcing content marketing is a better option for companies. We've compiled a list of the top content marketing agencies (with their strengths and weaknesses) to help you find the right one for your business.

Let's first take a look back. Do you really need content marketing?

Why do you need content marketing?

Content marketing works for:

• Building trust
• Generate leads
• cultivating customer loyalty

Direct response marketing used to be limited to radio and newspapers back in the day. To grab long traffic lines' attention, you could even put up a huge billboard – and it all worked!

These physical lines of text, boxes, images, and sound bites are now being replaced by lightning-fast digital traffic flashes – on computers screens, mobile phones and town squares.

Content marketing helps you not only rise above the noise, but also thrive within it. This helps marketers measure the success of their marketing campaigns. There are no excuses for data, systems or creative “big ideas” anymore.

How?

Two strategies are fundamentally different for marketing your company. There are two types of traffic that can be generated to your website: paid and organic.

Organic traffic is dominated by search traffic, or traffic from SEO. It is actually the best reason to engage in content marketing. Here are three reasons:

1. The largest source of website traffic is organic search. This brings in more than half the traffic to average websites on the internet. This blog receives over a million visits each year, and 75% of that traffic comes from organic searches!
2. Searches bring people to your website by accident. You didn't ask, coerce, or force them to visit. They were able to find the right product or service for them. You stimulated their curiosity. They were satisfied with your curiosity. Guess what sells better?
3. Your brand is built by visibility in search. People are searching for everything and anything related to your business. You have the opportunity to present your brand early in their journey, and guide them through your content-rich funnel.

Paid traffic is another option. This involves advertising on Google, Facebook, and other platforms to get customers actively searching for your products or services.

Problem? “Actively searching” is less than 10% of all clicks in Google search results. This is still a lot more than other paid web platforms.

If your budget is large and your ROI is greater than your ad spending, it's great! However, once you stop spending money on Google ads, traffic stops.

Organic content marketing allows you to control the message, format, length, and delivery. Pay-per-click advertising is a slugfest. Organic content marketing generates 7x more leads than its paid counterpart.

How do you find the right content agency to help you get out of the dark depths of Google search results and into the bright light of page-one? What can you trust to help boost your content marketing strategy

The Top 10 Content Marketing Agencies You Should Consider For Your Business

We searched the internet to find the top online and verified sources for this list of 10. These are our main competitors. However, we wanted to make sure our audience understood who was worthy to be listed as a top content agency and the differences between them.

You may wonder, “Why would we make this list?” We want to rank for the search term we are targeting (see “The best reason to content market”). And we don't mind mentioning our competitors. We're so confident in our work. We also have some differences. These are just a few of the differences between us. Please take a look at them and let me know what you think.

#10: Eucalypt

The company is small and independent, and it's based in Jacksonville, Florida. They have a strong track record, despite being small. They are the ideal agency for small startups.

Is your company interested in a niche such as finance, engineering, tech, or life sciences?

Eucalypt's experienced writers and editors can deliver high-quality content for your content marketing strategy. They also have a team that includes graphic designers to help you create a strategy that is diverse and delivers great value for your audience.

Services

What is the best way for Eucalypt to add value to your brand? These are the key services.

Strategic Marketing Consulting and Audits

Are you getting less results from search engines? Eucalypt offers a thorough audit that will help you improve your foundation. It evaluates many factors that influence your strategy.

• Messages
• Tone of Voice
• SEO research
• Competitor Research
• Marketing Resources and Budget Planning
• etc.

Retainers for Results-Oriented Content Marketing

This involves a complete marketing strategy for your company. The Eucalyptus team creates and executes the strategic plan. You can then shift your focus to more important matters in your business.

All this is available on a flat monthly retainer rate that starts at $3500/month

Content Creation and Execution A La Carte

Do you need to inject some life into your copywriting efforts Eucalpyt's team of experienced graphic designers and writers can create SEO-optimized copy, from long-form blog posts to email marketing campaigns. This is the perfect time to get started on your websites, blogs and social media platforms.

Marketing Insider Group is not the same as Eucalypt. They are great for niches that are more complex. You can maximize your profits while working with small teams that provide a personal touch.

#9: Brafton

“Science”. This word isn't often used in Marketing circles.

While some content marketing agencies try to create a personal brand message with their content, Brafton, its official logo and website messaging, seeks to make the impression that they are content marketing scientists who view content marketing as a scientific process.

Their impressive client list includes AIG. They also offer a wide range of services, which is far superior to that offered by Eucalyptus. These include SEO marketing (inbound and outbound), email marketing and content marketing strategies.

Perhaps you are interested in staying ahead of the video trend that is sweeping the marketing world. Brafton has a video team that revolutionizes your video content to make sure you dominate Instagram and Youtube.

What sets them apart from Marketing Insider Group This company has locations in Australia, Europe, and the United States. They provide content for brands worldwide. It is known as a pure content agency that can fulfill all your content needs.

#8: Single grain

Single Grain provides a great content marketing service to companies whose software meets the needs of large corporations around the globe.

Their client list is as rich as their service.

• Amazon
• Inuit
• TurboTax
• Salesforce

Single Grain has assembled a team of social media experts who are SEO marketing wizards and social media mavens. Their experience includes both B2B as well as B2C. They can provide exposure on any social media channel, from Linkedin and Tiktok. This allows your marketing strategy to reach a wide audience.

What sets them apart from Marketing Insider Group's? Single Grain provides Facebook ads and PPC advertising service.

#7: Column Five

This list contains many entries that talk about content marketing like it's a formula. To a certain extent, that is true. Yes, content marketing is driven primarily by human psychology. Copywriting follows a specific sequence of events that trigger people's impulses, usually buying impulses.

While formulas should be used to structure content, it is the delivery that will make your content stand out. Column Five is different in that it emphasizes narrative and integrates that storytelling into your content.

The website states that “story is the heart of all communication.”

What will this do for your business?

1. Market Personas
2. A storytelling architecture
3. Write the story
4. Integrate your values
5. Try different formats to tell your story
6. Decide on the format
7. Design can be used to tell a story.

Are you looking for a company with a more focused approach to its service offerings? Column Five is built around four pillars:

Brand Strategy

Before you can craft anything, it is important to understand the message your brand is sending. What is your “heart” behind your brand? Column Five helps you connect with your audience by identifying your brand heart.

Content Strategy

Column Five's Content Strategy Service will help you get your content out of the planning phase. It will provide a detailed roadmap that will allow your business to move forward in a clear and concise manner.

Content creation

Here is where you can take your brilliant roadmap and start the journey. Column Five offers a wide range of services, from social media content to detailed, research-intensive whitepapers.

Distribution Strategy

Once you have your content all set up, the final phase is to push it out to customers and increase exposure.

Column Five achieves this by running efficient PPC campaigns, which are carefully monitored and tracked.

Start a campfire and start telling your “story” through the eyes of your audience.

Column Five is different than Marketing Insider Group. They can help you create a brand story from your brand out. The personas that you are targeting, the messages you wish to communicate, and all the resources needed to accomplish your mission.

#6: Content Allies

Podcasts are on the rise.

If you are looking to capitalize on this trend, then the next entry might be the right one. This list also includes content marketing generalists who are able to tackle many content types.

Podcasts are now more popular than ever as a bridge between video and written form.

Content Allies is the ideal agency to partner with in order to improve your podcasting game. This will allow you to diversify your marketing strategy and give you an edge over your competition.

What's even more incredible than creating amazing content? It's possible to reuse it! Podcasts are easy to repurpose into blogs or youtube videos.

They have been recognized by a number of respected news agencies for the value they offer their clients.

• Forbes
• Aol
• Disrupt
• CMS Wire
• Founder CEO
• Among other things

They have built a loyal customer base, with high-value customers. This makes it easy to feel at ease with the people you partner with. They have worked with clients as diverse as Siemens Energy and Facebook (you may have heard of them). ).

You can even calculate your average podcasting ROI with their website.

Marketing Insider Group is not their only difference: They are focused on podcasts.

#5: Fractl

When it comes to reputation, Fractl delivers. They've worked with many of the biggest brands and aren’t afraid to flaunt that fact. Their clients range from Fortune 500 companies to small start-ups.

Fractl is able to partner with you, regardless of where your business falls on the spectrum.

Their content-first philosophy is what they are proud of. Their creative content is supported by rich research, including marketing research that has been published in some very important circles.

• Harvard Business Review
• TIME
• AdWeek
• Fast Company, Inc.
• entrepreneur
• Forbes
• The Next Web
• More where that came from

This should make you very excited, as research is such an important aspect of content creation. You can be confident that your content will reflect your brand's authenticity and will be trustworthy.

They have achieved a remarkable kill count in the nine years they have been in business.

1,500+ campaigns.

The company is proud of its innovation and doesn't just stick to tried-and-true formulas. They inject a new flavor into your content that will allow you to be a leader among your peers.

They offer four-pillar services, including SEO, Content Development, Content Development, Digital PR and Digital PR.

Marketing Insider Group is not the only difference they have. Fractl embraces the term campaign. They can execute those campaigns well and are more of a full service content agency.

#4: Content Bureau

Are you looking for comprehensive coverage to support your content marketing strategy? The Content Bureau's marketing specialists are an excellent choice for you. Their impressive client list can attest to this.

Their 20-year-old history supports their promise of high-quality copy that is SEO optimized to bring in results.

Who are their clients?

• American Express
• Paypal
• Sony
• Yahoo
• Adobe Systems
• Apple

Some of these you may have heard of. It creates a sense of quality that is perfect for your content plan.

What services are they offering? They offer the usual services you would expect, especially if you are high up in the list like email marketing and web content. They also excel in other areas such as:

• PDF: Articles, brochures, case studies, ebooks, infographics, etc.
• Presentation Marketing: Videos, demos, powerpoints and scripts. Also, speeches, webinars, and powerpoints.

This will allow you to further develop and enhance your marketing strategy. It will also allow you to diversify content to extraordinary heights, increasing the reach of your materials.

What sets them apart from Marketing Insider Group

#3: Influence&CO.

The Influence&CO. team has seen a huge surge in growth. What does this mean for you?

If they happen to be #3, it is a sign that they have some content marketing magic.

What is their secret?

Their focus is on giving their clients the best possible authority in their field: getting their content published in major publications. Don't waste your time building links on small sites and publications. With Influence&CO you can expand the reach of your brand and make it a leading authority in your field.

It is much better to create links that are valuable than to spam cookie-cutter links with little value for your business.

Their clients are: It's trying to compete with The Content Bureau. Influence&Co has worked with:

• Microsoft
• Dell
• American Airlines
• AIG

It's not too bad, is it?

If you want to increase your authority and drive traffic, then join the Influence&CO train.

The client journey of Incluence&Co is meticulous and closely worked with your company to ensure that campaign goals are clearly defined. Incluence&Co's collaborative approach is a strength. It creates a strong partnership that provides your company with a sense of security.

There are two other entries to this list. We've seen some big hitters, including Column Five's narrative-focused approach and Influence&CO's strong authority.

What sets them apart from Marketing Insider Group

#2: Codeless

They are billed as publishing hundreds of long-form content per month. This is a great solution for companies who want to be in the forefront of SEO.

Their partnership with Monday.com reflects this. How much content did Codeless produce for them?

How does 750 articles in nine months sound? This is a lot of content, and it looks great for Google's algorithm.

Monday.com has achieved this through their partnership with Codeless

• 385 new top-3 ranking positions
• 825 first page rankings

The content creation process was meticulous and thorough as you would expect from a reputable content marketing company.

They not only manage content strategy and production, but also oversee distribution. This is where the secret weapon of their team comes in.

They have a sister company called uSERP which is billed as a full service PR, SEO and link-building agency. Their sister company uSERP is used by Cisco and Hubspot.

You would think that simply by offering value to your audience through the sheer volume of content, it would be enough for you to consider partnering with them.

Codeless is a last-minute treat if you want to increase your conversion rates.

Videos of Customer Success.

This model uses show don't tell and increases conversions and onboarding.

Codeless is different than Marketing Insider Group because they focus on large companies with large content budgets. Video service and link building are great additions.

#1: Marketing Insider Group

Marketing Insider Group does not consider itself a content agency. Agencies do stuff for money.

We are a content agency that delivers results for clients. We do things to help our clients grow.

We don't do one-off content projects. We don't run campaigns. We do not recommend investing in high-end infographics and videos. However, we can source some amazing ones for you. We do not recommend paying for paid link building or advertising campaigns.

We sell only annual content plans that deliver twice weekly content. These are based on customer-based SEO research and driven by creative editorial topics sourced from curious writers. A dedicated client service team helps you to see the monthly results.

You can also see the results of what we practice. Marketing Insider Group had more than a million visits last year. It was the third consecutive year. Despite the pandemic. Our client base has also increased by three times! These leads came from organic sources, both inbound and direct.

This is not to be too proud of ourselves. (Of course, this is what content marketing agencies are supposed do.

We believe that we offer the best value and at the lowest costs to our clients . Our top ranking for highly competitive keywords such as marketing trends, content marketing and thought leadership is unmatched. Our primary goal is to offer a simple service that delivers results.

Average year-over-year ROI for our clients is 138%

We also deliver Semrush tracking data each month to so you can see how our content is driving traffic!

This service is backed up by a proven content creation and marketing agency that will work closely with you to ensure that the content created by our skilled writers is customized to your brand.

We offer unlimited revisions and a free first article (2-4). This is because we are confident that our goal is to have 100% publish-ready content within a few weeks. This will save you time and money, and it shows how much we care about providing authentic content for your brand.

Are there any other high-ceiling cost agencies that turned you away? MIG offers tiered payment options that are ideal for startups and larger companies.

MIG's wide variety of services has allowed them to build a strong client base that speaks for the quality of their content-creation services.

We go one step further: Content marketing awards are won by our clients. They are a delight to the Content Marketing Institute.

We also offer content promotion services, which provide at a lower price and with a 90% higher click through rate than the industry averages. We can guarantee traffic while we build your SEO. We can also retarget these visitors with lead generation offers. We don't run Facebook and Instagram ads. And don't ask us about Snapchat and TikTok ads. We are focused on measuring content marketing.

Marketing Insider Group is different. Marketing Insider Group delivers simple, focused content plans that drive traffic and leads. We can help you track our results. We can help you promote your best content and drive new audiences at the highest efficiency rates in the industry. Don't take our word for this. G2 listed us as one of the top 10 marketing agencies despite being the smallest. Based on honest customer reviews, this is an honorable listing. We must be doing something right.

Get in touch with a Content Marketing Agency Today

Content marketing is better than traditional or paid marketing. This list can help you find a content marketing agency that will help you improve your marketing ROI.

You can choose to work with us or one these amazing agencies. However, it is important to have an idea of the types of questions you need to ask and what services you should consider.

Contact us today if you are looking for great content ideas, quality articles every week, and a monthly tracking report that proves it all works!

Content marketers know the importance of having a range of B2B marketing strategies at your disposal. These tactics can increase awareness about your brand, help you expand your reach, and drive more sales leads.

You can do a bit of everything by syndicating content. You syndicate content you have written or created. Third-party organizations can then share it or publish it on their platforms.

You should syndicate your content in some way or other if you aren't already. It is absurd to believe that your content can be distributed only to your blog. It is always a good idea for your blog posts to be shared with a wider audience.

The Key Takeaways

• 
  Content syndication refers to sharing your content on third-party sites.
  
• 
  This can include republished articles or a service which generates leads through whitepapers or research reports
  
• 
  Content syndication is free or paid, and should be part of your overall marketing strategy
  

What is Content Syndication?

Content syndication refers to the sharing of content such as whitepapers and blog posts on third-party sites. You can choose to pay for content syndication or get it free. Many websites and news organizations that specialize in the industry will allow you to republish your content free of charge. For larger media sites, it is common to charge a fee for sponsored content to be republished on their sites.

A content syndication network will distribute your content to their affiliate sites. They will also charge you for each click on your content by visitors to the publishing website. Your link will take them to your website where they can continue their content journey.

Another type of content syndication, which isn't well understood, is whitepapers. These programs are often referred to as “pay-per-lead” programs. These programs are often part of a larger program and may be charged per lead. They may also include guaranteed minimum leads.

You will see the first page of search results for content syndication if you type in “content syndication”. This is where you republish articles from another site. But equally as relevant and much more measurable is the 2nd definition where you share gated content (registration-required) such as e-books or whitepapers in order to capture leads.

Is Content Syndication a Good Idea?

These are just a few reasons content syndication is an effective marketing strategy.

1. Capturing a wider audience

Your content can be syndicated to authoritative websites with loyal audiences to increase its exposure to a wider audience than it might otherwise have. Let's suppose that your original blog content is viewed by 1,000 people. However, this reach can be extended to thousands of people on other sites.

Repurposing great content can help you reach new audiences.

Whitepaper content syndication service services might also be available to specific industry or title audiences.

2. How to Create a Strong Online Presence

Your brand will be more visible online if you regularly syndicate content. This all begins with providing relevant content for your audience and then following up with additional content that can help you nurture your visitors through their content consumption journey.

A steady online presence can help you to target a niche that has been challenging for your team. Reach out to websites with a strong reputation in your industry and let them know what you have to offer by sharing your content.

In the past, I used content syndication as part of an ongoing marketing strategy and lead generation strategy. This allowed us to determine which content syndication campaigns were most effective at capturing high-quality leads. This allowed us to evaluate which platforms offered the highest quality leads, allowing us to optimize our budget. Also, because the timing of most B2B purchase transactions is over 6 months, always on programs give you the opportunity to track results and close and win deals.

This is something that the CMO and the sales team love!

3. Traffic Boosting

Although goals for article content syndication vary from one business to another, increased website traffic is usually the number 3 priority of marketing teams. You must drive traffic to your website before you can create awareness about your brand.

Google and other search engines associate specific syndicated content as authoritative and quality, which can help boost your organic traffic. Google and other search engines see your content as valuable and informative if it is accepted by credible news sites. This will allow you to rank higher in search results over time.

4. Educating customers

You can give readers more information about your brand and how your products can solve their problems once they click on your content. You should provide them with high-quality content that is educational, newsworthy, and entertaining.

Your content should be 20% promotionspan type=”font-weight 400 ;”>. These top content types might be helpful for your content syndication strategy: whitepaper, 60% webcast and 50% infographic.

5. Improved Lead Generation

A focused strategy is essential for modern content marketing. It's easier to generate leads when you distribute your content to publishers who target the same buyer personas that your brand. Your content will be more interesting to like-minded audiences, which indicates a good customer match.

Syndicating content can be a great way of improving your lead generation efforts. It increases your reach and allows you to reach an audience that you may not otherwise have. This allows you to optimize your returns and place your content in front a relevant audience with high buying potential.

You've put so much effort and time into writing high-quality content. It's only natural to want to increase your reach so more people can benefit from what you have to offer. Effective content syndication is a great way to increase traffic.

Sharing your content increases search engine performance by generating backlinks to relevant pages and enhancing credibility. This also makes you a thought leader within your industry. Higher search placements can lead to more traffic, which could possibly result in more qualified leads.

Paid content distribution can be very useful. Most ad platforms offer audience filtering optionsspan type=”font-weight 400 ;”>. You can target prospects based on their job title, industry, size and device type.

6. Increasing Brand Authority

Another benefit to syndicated content? It helps you establish your brand and site as subject matter experts.

If things get too crowded within your niche market Content syndication can help to differentiate your brand from others. It will allow you to secure your position as thought leader, one who can inform, delight, and entertain your audience by talking about your brand, product or service in a way that is relevant and relatable for your target audience.

Different methods of content syndication

What options do you have when it comes time to syndicate content? There are many options available to you:

Co-Marketing: co-marketing refers to when two companies work together on promotion efforts for a jointly-branded offer. Each company promotes a piece or content. This could be an ebook, whitepaper or research study. After providing their contact information, users are taken to a landing page that allows them to access the content. These leads are shared between both companies.

Social Syndication This is also known as “content swapping”, and it involves two brands agreeing that they will promote each other’s content through their respective social media channels. Because sharing content via social media is easy, this strategy is simple and straightforward to implement. This tactic is worth considering because of the possibility for increased exposure.

Press Releases – Press releases are distributed to various online media outlets for a nominal fee or free. These content are best when your company has a new product or other company news that might be of interest to your audience. This article is news-style and links to your company's website. You can optimize press releases to increase lead generation by linking to a landing page that allows you collect contact information.

Guest blogging: When an author creates unique content that is published only on another brand's site, it's called a guest blog. This is a great way for you to create backlinks, and it also improves your online search results. Guest blogging is a great way to increase traffic to your site and build trust and authority. As a bonus, backlinks should be acknowledged.

Paid ArticleSyndication: You can advertise your brand content on specific websites or push it onto other sites by partnering with a content syndicator service for a fee. This service will also recommend your content to relevant websites for the target audience you are targeting. The most popular syndication networks are Outbrain and Zemanta.

Blogs that Publish Syndicated Content: This is where brands contact relevant syndication websites to republish their content. This can be done by republishing an entire article, a portion of an article, or an RSS feed. Most popular marketing syndication websites are Social Media Today and Mashable.

Whitepaper content syndicatation: Here you can republish the original content of your company, such as whitepapers, blogs or videos, on third-party websites to generate leads.

Content Syndication Networks: Check Out

Authoritative syndication networks are a great way to increase your content syndication skills. They can place your content on high-traffic websites or provide targeted vertical leads. This could make your brand an authority on the subject, drive traffic to your website and provide quality leads for your sales team.

The content syndication network is basically a service that helps you distribute your content to many news and blog sites within their network. These are the options available to you if your goal is to syndicate content.

Outbrain

Outbrain, a content discovery and marketing platform, helps you readers learn more about your content and recommends it to top media outlets like CNN, Time, ESPN, and ESPN.

Outbrain claims that it has more than 550,000,000 online users and provides them with approximately 200 billion content recommendations each month. This is how far your content can go on the Outbrain network. Outbrain has other features that allow you to track reader engagement, so you can determine which version or part of your content is most popular with your audience.

Zemanta

Outbrain owns Zemanta, a programmatic content distribution platform. It uses automated bidding technology and artificial Intelligence to optimize content for the right audience based on CPC (or if your analytics are integrated, cost per visitor engaged).

This platform is used to syndicate content from clients to relevant platforms. We often achieve much lower CPCs than the industry standard and more engagement.

SlideShare

SlideShare, a LinkedIn affiliate network that offers a free platform for anyone to upload their content as a slideshow format. Visitors can view it at their leisure. These visitors often come from targeted searches, which gives you more confidence that your content is reaching the right audience.

Publishers don't have to follow any guidelines because it's an open-source platform. This could lead to content of inferior quality being published and distributed. This is not good news for brands that want to establish brand authority.

Taboola

Taboola serves mainly high-end publishers like The NY Times and NBC. Its content engine allows you to determine which sites offer the most engagement for your posts.

Taboola appears to have had great success with marketing video content recently, so consider Taboola if your brand is interested in video content marketing.

Medium

Medium is a great place to republish content. Medium is an online community that allows users to create a blog (if they don't already have one) and share their content with other members of the Medium audience.

Medium is a popular platform for startups and companies who have their own blogs. Medium allows them to post their content easily and links to their social profiles.

ActualTech Media

ActualTech Media assists the largest technology marketers in the world to generate leads and sales pipelines through whitepaper content syndication, webinar programs, and other means.

They provide targeted leads for hundreds of thousands at very affordable CPLs (cost per led). Their team of experts can also create content for you.

How to optimize your syndicated content

There are many ways to syndicate content. These strategies can be used to find the best strategy for you and your target audience. To determine which tactics are most effective, keep track of the referral leads quantity and quality.

1. Set Specific Goals

Content syndication is a proven way to increase leads and expose your content to a wider audience. It's not enough to just know this. It is important to know what you are aiming at. It is best to define your goals at the most detailed level.

Are you trying to find top-of-the-funnel leads from people who are not necessarily part of the sales funnel or someone who is already identified as being in the middle? Is this a follow up campaign targeted at Marketing Qualified Leads or is it?

To help you determine your goals and decide what next steps you will take, it is important to define them.

2. Align your content to specific stages of your sales funnel

The type of content that you will use will depend on the stage in which your prospects are at. Someone in the latter stages may want to compare their options so they can make an informed decision.

A pricing or features comparison study is appropriate in this instance and will yield the best results. People in the early stages of the funnel will most likely choose topics that present a problem and offer possible solutions.

You must maintain the relationships you have established by following up on new leads. To keep them interested, send them more relevant content to help them move up the sales funnel. Make sure you refer to the content downloaded when you send them a follow up email. Add another call-to-action that encourages brand loyalty and ambassadorship.

3. Don't Compromise on Quality

High-quality content should be created to appeal to your target audience. Make it valuable, as well as entertaining and informative. Your primary goals should be to build authority and drive traffic. Therefore, quality is crucial for your syndicated content.

4. Offer secure content that compels visitors to act

Make sure you capture prospects' contact information if your content is available online. This can be achieved by linking your syndicated material to your gated content, which requires prospects to submit contact details to gain access to it.

The following formats are preferred by most readers: e-books and case studies, research reports, webinars and whitepapers.

5. Select the right syndication partners

When choosing which online platforms to distribute syndicated content, it is always safe to choose publishers and companies with a good reputation. Although a large audience can be helpful, it is more important to choose a partner that aligns with your brand. Your publisher should be able to segment their audience so that your content can reach targeted markets.

You may be able to agree with your partner to republish syndicated content, or feature your original content (also called guest post), on a regular or one-off basis. These agreements can also be made in terms of revenue sharing.

• Ad-Supported: This method rewards you for creating great content and allows you to receive a portion of the advertising revenue from the syndication service.
• Licensed – Also known as licensed blog syndication (or license blog syndication), this method allows you earn royalties when “high-quality users” discover and access your content.

You can also reach out to your syndication partner to share metrics about your content. To help you refine your next strategy, look at click-throughs and other results.

Tips to Maximize the Performance of Your Syndicated Content

These are some tips to maximize the positive effects of content syndication.

1. Pay for content syndication on popular sites or Mainstream Media

Reputable online publishers like CNN and USA Today are often extensions of their print counterparts. These sites are well-known in the publishing industry and are a great place to republish your content. You will usually be charged for their syndicated services.

These sites have the potential to generate traffic and awareness that is huge. You have the potential to reach prospective buyers if your content resonates well with them. These readers might become regular readers of your blog, which could lead to increased thought leadership among readers who may not have heard of you brand.

2. With Content Quality, Pay Others

You can have your content republished on a trusted website without paying anything. Depending on your industry, many sites won't charge you anything to repost your content. If you adhere to certain guidelines, most sites will allow you to submit your content for free syndication services.

But that doesn't mean you should abandon your blogging and allow random websites to promote all of your posts or any other content.

For your content to be published on reputable sites, you will need to adhere strict quality control guidelines. Others post only content that is relevant to their target audience and niche.

However, you should carefully review any syndication agreements that you make with publishers. Not all websites are created equally. You should look for websites that have not only a strong reputation but also have a solid content syndication program.

3. You can Syndicate to Sites With Greater Authority Than Yours

Your site's credibility can boost your rankings by linking to a site with a high level of credibility. You should ensure that you only target the top sites in your niche that Google considers to be authoritative. The website's reputation will boost your authority and increase your search ranking.

The borrowed authority can improve your SEO, increase traffic to your site, and bring in new readers. You can attract new readers to your site by creating quality syndicated content that resonates with them.

Remember that you must ensure your content is of high quality when syndicating content to high authority sites.

4. Select Relevant Content to Syndicate

It is important to remember that content submitted for syndication must be in line with the website's interests. Take the time to research the topics and content that will resonate with your target audience.

Your reputation is being built with a site with higher authority than yours, if done right. You should therefore put forward your best content and syndicate what you have to offer.

5. Make sure you publish enough content frequently

The more the merrier in this instance. Your potential lead volume will increase the more content you syndicate. This will increase your ability to reach your lead targets faster. Make sure you have enough original content for your website. Users won't be motivated to visit your site if they don't.

There is no additional cost to provide more syndicated content. The time it takes to create the content to syndicate is the only extra cost. Find out which types of content receive the most attention from different channels. You can choose to focus on eBooks, white papers, videos, webinars or infographics.

6. Write Enticing Abstracts

A summary is usually around 200 words and describes the content that you have shared on a website. This is an excellent alternative to clickbait headlines.

You should ALWAYS test your headlines and the content you distribute.

Many people fall for the trap of writing abstracts that are boring and uninspired. This is a terrible strategy if you don't want your readers to forget the amazing content you have created.

You should create an abstract that encourages clicks. This can be done by explaining the content's value and highlighting key selling points. To ensure readers know what to do next, use action words such as “learn” and “find out more”.

7. Search Engines Don't Confuse Your Syndicated Content With Duplicate Content

You might be tempted to create duplicate content in order to syndicate your posts if you aren't careful. Search engines can penalize websites for content that isn’t original or unique. Make sure you take every precaution to avoid this.

Three common methods can be used to make sure that your republished content isn't considered duplicate content.

• Rel=Canonical:

The “rel=canonical” tag will be placed on syndicated content. This tag points back to original post on your site and attributes all authority to it. This tag informs search engines that you are the original author and that syndicated content is a copy.

• NoIndex:

The “noindex” tag in the syndicated content informs search engines that republished content should not be included in the directory. It also tells them that automated bots should not index the page.

• Direct Attribution Link

Another option is to have a link from the syndicated copy to your original content. The link must point to the article, not your homepage.

8. Use Content Syndication Software

Automation software and martech tools are available to help you increase the reach of your syndicated content. You're not getting the convenience and ease these tools offer if you still do it manually on multiple platforms. You'll also be able to save hours searching for syndication opportunities.

9. Follow up on leads

You must act fast if syndicated content is able to drive prospects towards sales funnels. You must act quickly, as the old saying goes. After capturing leads, ensure that you have a prompt lead follow-up strategy.

After they are added to your prospect list, each one should receive a welcome message. This is so that leads are recognized and you don't miss any opportunities to turn a lead into paying customers.

Content Syndication is here to stay

Content syndication can make your marketing strategy more effective, as you can see. This can help you build brand recognition, audience engagement and leads. It also helps you to be an industry leader. You can't waste quality content if you don't share it via syndication. This is one of the best ways for your brand to be more visible online and improve your reputation.

A more aggressive approach may be better for someone just starting out. You should use every opportunity to syndicate content, targeting sites with high authority. You can be more selective about the places you will republish your content if you have an established reputation.

Yes, content syndication will continue to be a powerful marketing strategy. To maintain engagement and keep people interested, you need to have a balance between original content and curated posts. Your content offering should have a clear value proposition that is linked to your strategic goals.

There are many channels and strategies available to content marketers. Management of earned, paid and owned media is an essential aspect of content marketing.

All of them work together to drive traffic, conversions, and sales. Some have a higher investment while others have a greater ROI (return-on-investment).

This post will discuss each media type, their use in content marketing and the best ROI.

Quick Takeaways

• 
  Paid media, owned media, and earned media are all part of a digital marketing strategy.
  
• 
  Every media type has its place in lead generation.
  
• 
  Owned media usually has a higher ROI but organizations will have the greatest success leveraging all three.
  

Next, we will look at each media type.

What is Paid Media?

Paid media can include any type of advertising. Paid media comes with a cost tag that varies depending on which channel you are using. This is what marketing is about, unfortunately.

Paid ads are designed to direct users to your own media. This can be done with:

• Paid search via Google and other search engines
• Adverts on social media
• Sponsorships for events (live and virtual)
• Partner emails
• Marketing to Influencers
• Display ads digitally on third-party websites
• Third-party platforms with credible content for your buyers.
• Retargeting

Paid Media Benefits

• Instant results from the moment the ad starts
• Rapid lead generation and traffic to own media
• The strategy is yours. You decide the look, message, and target audience of the ads, even though you don’t control the channel.

Paid Media Stats & ROI

Does paid media work? Yes, with the right strategy. Pay media can only provide ROI if the ad is still running. It's over when it's done.

Many content marketers use paid channels. According to the CMI 11th Annual B2B Marketing Report, 72 percent of them do.

Which paid channels are they using? Social media was the leader, followed closely by paid search. LinkedIn was the top-ranked social media platform, followed by Twitter and Facebook.

Paid media can help your brand reach new audiences and increase exposure. There are some limitations to advertising that can hinder ROI. Because of constant inundation, buyers are often “ad blind”. Paying for leads through paid channels is not always a good idea. You can expect lots of spam from paid search. You're still paid, regardless of whether the lead qualifies.

Every business will have a different paid media ROI. This will depend on the competitiveness of your industry, which will lead to higher keywords bids. Other factors include the quality of your ad and how you target. There are many options for targeting. LinkedIn and other social media platforms allow you to target people by location, industry, job title or interest.

Display ads and sponsored content will give you impressions and clicks. However, these don't tell you the ROI. It is important to be able attribute the event to a sale. This can be difficult.

What is owned media?

All content you own is considered owned media. Your website is the largest part of your own media. Your website is yours to design and publish unique content.

But a website and digital presence are not enough. You want people to stay on your website, whether they come from paid or earned sources. This requires you to be committed to creating a great user experience (UX), and engaging with your customers.

Social media posts are another owned media. Although you don't have control over the channel, you can make decisions about what and when you post. The algorithms will take control, but it is still owned in its original form.

Email marketing is also considered owned media. Buyers grant you permission to email them. You can then dictate the messages and offers. This is a channel you can use to nurture and foster customer relationships.

Other options for owned media include podcasts and virtual events. The content and experience are yours to design. You don't have any distribution channels or platforms. It's still brand content, and it has a stronger impact than third party events.

Benefits of Owned Media

• Complete control over content and design
• It drives ROI for as long as it is alive
• Not for ad dollars, investment is for resources
• You will be able build trust with your audience and establish relationships
• This is the most important contributor to organic search rankings. It's where most B2B buyers begin their journey.

Statistics on Owned Media and ROI

Content marketing is built on owned media. This is your brand's story, told in many formats and on different channels. But you have complete control over the narrative. Content marketing is more effective than advertising in most cases.

Your ROI for every dollar you spend on SEO and email marketing is $40 and $22.24, respective. As you can see, owned media perform better than paid.

Additionally, owned media and content marketing are less expensive than paid media by approximately 62 percent. Blogs are 68 percent more effective than blogs that do not.

According to the CMI report, the ROI for owned media is quite clear. B2B marketers will invest in it most in 2021.

What is Earned Media?

Earned media refers to any exposure or visibility that is not provided by paid channels. Earned media can often be used to reach the destination of owned media. Earned media can be described as the digital version of word-of-mouth. It is a way for others to recommend your brand or endorse it.

Earned media includes mentions, shares and reposts/retweets as well as reviews, recommendations, and profiles within third-party content.

A strong SEO strategy is essential to increase earned media. These rankings are earned by brands that provide high-quality content with backlinks and optimization. Google is the “recommender”, showing you your own content in search rankings. This must be used in conjunction with a content strategy that creates valuable, relevant content for your audience.

Earned Media Benefits

• Optimized media can help you rank higher on Google
• Audiences can get “social proof”, which is evidence of the quality and reliability of your products or services
• To attract new customers, your brand will have a greater reach
• Publications can boost brand image and increase thought leadership.

Earned Media Stats & ROI

Earned media is measurable with social media metrics of engagement–mentions, reach, comments, and more. This analytics can be used to calculate earned media metrics such as:

• Amplification rate: The ratio of total followers to shares
• Applause rate: Ratio of likes to total followers
• Share of voice: The ratio of the number mentions of your brand to those of competitors and the total mentions for your brand

These metrics will help you gauge the importance of your brand's presence in social conversations. You can also determine the ROI of earned media by using these other metrics:

• Are testimonials and reviews a form of conversion? To determine if pages refer to conversions, look at the page reference.
• Increased organic ranking where Google is “recommending” your content

Not all earned media is good

Another thing to remember is that not all earned media are positive. There will be some negative comments and mentions. This is normal. Be prepared to answer any negative comments.

Which media has the best ROI?

You don't have to choose one or the other. You need all three media types. They can overlap and work together.

Owned media has the highest ROI but is less popular than paid or earned media.

Strategically integrating them all is the best way to go.

Use Paid, Owned and Earned Media to Produce Consistent Content

Content is essential to leverage any media. This requires constant publishing. We can help you if your organization doesn't have the funds.

Our Content Builder Service can help you get more visitors to your website by publishing quality content consistently.

Contact me to set up a consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.

Humor is a great marketing tool for content marketing. If done right and well, humor can generate traffic and more clicks, shares, and interactions directly with your content.

How can you use humor to promote your brand? If you want to channel your inner Jerry Seinfeld, here are some guidelines.

Quick Takeaways

1. Learn about your audience using collected data to market your content effectively.
2. To improve your relatability, keep up to date with the latest trends
3. You can play with words to build a consistent brand persona
4. Your marketing goals should be your focus. Think about why you want to achieve them.

Get to Know Your Audience

Humor is being used across all channels – social media, chalkboard signs outside coffee shops and television ads. Your audience will decide if this marketing humor is well received. You must know your audience to avoid awkward backlash. If you want humor to be a successful marketing strategy, it is essential that you know who is reading your content.

This research is easy – you can use any data that you have on your target audience to do it. Google Analytics is a great tool for understanding traffic sources and who is clicking on your website.

You can also use data from previous focus groups to get to know your audience better. Once you have collected customer data, it is time to use that information to create humor for your audience. Your target audience may be younger than you are. Make sure your content is appropriate for their age. A genZ audience wouldn't be able to hear the Three Stooges, would they?

It will take a lot of trial-and-error to get to know your audience. Once you have a better understanding of how your audience absorbs your content, it will be easier for customers to keep engaging and to come back to your jokes.

Make it sound au naturel

We all know that not everyone is born with the ability to laugh. You have a wonderful personality. Use it in your work. It's easy to make yourself more human and more relatable.

This is all about relatability. Understanding current trends and the latest news will help you sound natural and human. You can market your business with a unique voice that will make you stand out among the rest of the marketing industry's repetitive, dry routines.

Pringles' recent SuperBowl 2022 ad perfectly blends humor and relatability. It addresses a problem Pringles fans have been complaining about for years – getting your hands in the bottom of the Pringles can.

Brands often use humor to communicate directly with customers via social media. This is a great example how you can use your voice to add humor to your marketing campaign. Do not let Wendy's Twitter followers roasts intimidate you. Instead, try your jokes first with a small group of people. You can then use the feedback to adapt your humor marketing strategy for your target audience.

Personalize your Brand

Brand recognition can be improved by using humor in your marketing strategy. Research shows that humor is a growing tool in marketing. In fact, 56% of all advertising campaigns over the past 4 years used humor as a powerful tool. It has been shown to increase recognition across continents.

This is not a new way to do things. Just add some spice. You might try rephrasing or finding new words that you don't use nearly as often. A thesaurus is your trusted friend in this situation! You can always seek out a comedian if you aren't comfortable marketing humor by yourself.

Humor can help you humanize your brand. You can create a “feel-good” response from your audience and a sense of trust between you brand and your audience. Comedy is a great way to bring people together. Who doesn't want their brand infused with trust and good feelings of unity?

Your brand will have a persona if you use humor to market your content. Consumers will be drawn to your relatable and quirky brand. People love sharing funny content. Your brand's personality will make it stand out from others.

The moral of this story is that if your jokes never stop, your brand will never cease to be funny.

Keep your in mind

There must be a reason why you do something. Ask yourself why humor is being considered for your marketing strategy. It may be difficult to see your goals as achievable without a reason.

Consider your quarter's marketing goals. If your goal is to make people remember what you wrote, then you are on the right path. According to The American Psychological Association humor has psychological and physiological benefits that can lead to memory retention and learning. You can have a lot of fun with your audience.

If you don't have a clear goal or focus, humor can fail to work and your brand could become the joke. To avoid confusing your audience, keep your eyes on the why or purpose of using humor in marketing strategies.

It doesn't matter how big your content is. It doesn't matter how big your content is to reach your marketing goals. Humor and comedy can make your brand stand out from the rest by marketing your content in a unique way.

Give it a try. Check out our SEO Blog Writing Services to bring humor to your content. Contact us to set up a consultation. We'll help find your voice.

Are you feeling that your content marketing efforts are not generating the ROI you expect? You spend a lot of time creating and publishing content that doesn't produce great results. Your content isn't meeting your KPI goals in the way that you want.

Traditional content marketing strategies (like blogs), don't always produce optimal results in an ever-competitive landscape. While it's great to see more companies using content marketing, it also means Google results pages have become more crowded.

These simple content marketing tricks can help you breathe new life into the performance of your content.

Quick Take-Aways

• Content marketing hacks are a way to support traditional content marketing strategies (like blogs) and increase your content's ROI.

• Repurposing and updating content from the past can increase organic traffic and prolong the shelf life of your most valuable content.

• To keep your content strategy on the right track, you need to use content calendars.

• Visual content is more popular than text-only content.

• An integrated SEO strategy is the best way for your site to be consistently found and ranked by search engines.

• Lead magnets can be a win-win as they both collect contact information from brands and provide real-time value to users.

Why is traffic and lead so important?

Your content marketing strategy should include two key KPIs: organic traffic and leads. It's difficult to grow your business or convert new customers without both.

Let's quickly define both.

Any traffic that comes to your site from non-paid sources is called organic traffic. Search engines are the main source of organic traffic. According to research, organic traffic is one of the most important indicators of brand authority and credibility.

Users who have shown interest in your brand by filling out forms or signing up for your newsletter are called leads. Your sales team can convert leads into paying customers by filling out your pipeline.

It's difficult to grow your business in today's competitive business environment without both leads and organic traffic. Even traditional content marketing techniques like blogging won't help you grow your business to the extent that you desire.

Companies that employ simple, but effective content marketing techniques to increase their ROI are able increase traffic and generate more leads. This will allow them to eventually make more revenue.

7 Content Marketing Hacks to Increase Web Traffic and Leads

Repurpose content from the past

One of the best ways to increase your content traffic is by repurposing content. Repurposing content can also increase your content's return on investment by giving new life to topics that you already cover. Your blog is the best place to start when looking for opportunities to reuse content. It will be the center of your content marketing strategy and have the greatest potential for repurposing.

First, look at your best performing content. What topics and articles resonated with your audience the most? What topics and articles did the numbers show received the most engagement and traffic? These articles can be taken and repurposed in new ways. For example, a blog post could be turned into an infographic, which shares the same information but is highly shareable.

MIG created our perfect blog posts checklist to help us realize that this topic was so in-demand by our clients and wider audience. This infographic is a snapshot of the whole thing:

img alt=”Sample MIG's Perfect Blog Post Infographic” class=”aligncenter” height=”763″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Perfect-Blog-Post.jpg” width=”515″/>

Repurposing content can increase visibility and allow you to reach new audiences.

You can also do it the other way. You can create a teaser blog that covers a portion of your webinar topic and then link to the recording.

Use social media to share

Social media can be a powerful tool for increasing content traffic. I recommend sharing all your blog posts via social media. Not only will your followers see them, but they'll also share it if they find it useful.

The opportunity to reach over 3 billion people every month through social media is huge. Users and engagement on almost every platform continue to grow over time.

img alt=”Number monthly active social media users per platform.” class=”aligncenter” height=”474″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Social-Media-USe.png” width=”700″/>

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It's amazing, just think about it. Every day, people on social media share content. Content can be a conversation starter. People will share content that is relevant to their needs and solves their problems.

Old blog posts can be updated

Blog posts are often outdated because statistics and trends change constantly. It's not the most important points that change, but the details.

Blog posts can be extended in shelf life by being updated with current trends and statistics. Old blog posts can be edited if they aren't performing as expected.

HubSpot offers three categories that you can use to find blog posts to update.

• The biggest losers are content that has experienced a loss of organic traffic in a large volume over the past 3 to 6 months
• The Almost Famous: Content currently ranking on page 2 in Google SERPs
• The Nobodies: Content which targets the right keywords, but isn't ranking

Below are some results HubSpot achieved after updating old posts. It's not bad at all!

HubSpot Image Source

Use a content calendar

A content calendar is a document that lists all your content projects and the deadlines. It provides a single view of all your content plans and publishing schedules. It holds your team responsible for sticking to the deadlines and staying on track.

It takes time and dedication to manage content calendars, especially if you are just starting. Without one, your content strategy will likely lose direction. A calendar is a great way to get the best ROI for your content.

Content calendars don't need to be reinvented. You can find tons of templates that you can download for free and modify, such as this one we use at MIG.

img alt=”MIG Content Calendar Template” class=”aligncenter” height=”494″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Content-Cal-MIG.png” width=”1236″/>

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Visualize it

Content engagement is based on visual content. According to research, users only typically read 20% of the content on a webpage. They also remember only 10% of what was read, while 65% of what was visible is retained. Visuals can make your written content more digestible, engaging, memorable, and memorable.

The evidence is in the content performance. Blogs with visuals get 94% more pageviews than blogs without them. Video is the most popular type of content (82% of all internet traffic will be from it by the end this year), and infographics are shared three times as often as any other visual content.

Visuals don't need to be difficult. For social media stories, you can create short videos that only require minimal production. You can find high-quality images on reputable websites that you can add to your blog content. Canva allows you to create support images quickly and easily without having any design experience.

SEO is a priority everywhere

We all know keywords and how important it is to create blog posts that are optimized for search engines. SEO strategies go beyond blog posts.

For example, technical SEO is the foundation of your website's search engine optimization performance. It allows search engines to find, crawl and index your pages. High-quality backlinks increase your brand authority and build your brand's reputation for being an expert. Metadata such as titles and descriptions attract people to your content.

I recommend that you approach SEO holistically in the same way as you approach your overall content strategy. It should be a priority in all aspects of your content strategy, from keyword research to blog setup to article creation to publishing schedule.

Lead magnets are a great option

Lead magnets offer high-value content assets in return for user contact information. Lead magnets are a win-win situation for all parties. You're not trying to trick anyone into giving you their information. The content that you provide in exchange will help them solve a problem or accomplish an important task.

Lead magnets can include PDF checklists and ebooks as well as whitepapers, whitepapers, templates and videos. These lead magnets can be used to increase engagement and generate leads while also demonstrating the value of your brand in real-world situations.

Lead magnets are a great way to increase opt-in rates up to 85% if used correctly Here's how it works:

Great content is the key to success

If you don't have high-quality content, it's impossible to implement content marketing tricks. Marketing Insider Group's team of SEO experts and writers can provide you with optimized content that is ready to publish every week for a year or more. To learn more, visit our SEO Blog Writing Service or to schedule a consultation with me.

Are you thinking about hiring bloggers? Great! This is a smart way to improve your content quality, increase the efficiency of your content marketing efforts, and increase the ROI of your blog.

It can be difficult to find qualified writers who are knowledgeable in your field, have the experience and work well with your company's culture and processes.

There are many options available to you to hire bloggers and you have tons of resources to help you find the best ones for you company.

This article will discuss 9 places you can find top-quality writers. We'll also talk about specific things to look out for in your candidates.

Let's get started!

Quick Take-Aways

• It can take up to 15 hours per week to write blog articles.

• Blogs are used by more than 90% of B2B businesses to attract new customers.

• A content agency can help you manage blog article writers.

• Blog article writers can be hired through freelancer websites like Upwork or Fiverr.

• You should hire candidates who have proven track records and experience in SEO.

Why should you hire bloggers?

More than 90% of B2B companies use blogs to increase their customer base and generate revenue. Blogs have 434% higher indexed pages, and 97% more indexed hyperlinks than sites that don't have one.

This means that your company must have a blog to remain competitive.

Your blog is also the basis of your overall content strategy and the largest driver of organic traffic. Your blog can help you build brand authority and trust with your audience. It will also provide value for your readers.

Writing blog articles requires time, knowledge, and specific skills. Writing a blog article of 1000-2000 words takes approximately 3-4 hours. Multiply this by the 11-16 articles that you should publish each month and it becomes difficult for business owners to manage all their responsibilities.

You should also keep in mind that your blog must be SEO optimized and customer-centric to get results. This means that your content must help readers solve their problems and points of pain that brought them to your site.

Many companies make the error of trying to manage blog content internally when they don't have enough time or the experience. It is worth investing in blog article writers who have expertise in their fields and can create optimized content to increase your blog's ROI.

9 places to find blog article writers

Marketing Insider Group

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We're ranked on G2 as the top content marketing agency, so it is nice to think that our customers have earned this spot!

Marketing Insider Group offers end-to-end SEO blog posting services. This means that we provide ready-to-publish blog content but also work with clients to audit content and perform keyword research in order to create a custom strategy that delivers results.

For journalistic curiosity, we also vet our writers (35% of our team). All of them are experienced in creating SEO-optimized material in many industries and niches. Many are experts in topics such as startups, SaaS and eCommerce, healthcare, technology, etc.

This model has the primary advantage of allowing you to be certain that your blog articles are contributing to your overall strategy. Companies hire us as blog article writers because they don’t want their content being another task on the list that never gets completed.

Agency will allow you to know when you can expect new content and have a plan for publishing it. You'll also receive data-driven reports showing your content's ROI.

They won't feel like an unrelated effort or another task on your to-do list. You will know when they are coming, have a plan for publishing them, and you'll see data-driven results.

LinkedIn

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LinkedIn is a great platform to find freelance writers for your niche. There are several ways to do this: posting a job on your company page, advertising via LinkedIn ads or looking for candidates in your network. LinkedIn profiles can be used to quickly review and communicate with potential candidates.

Upwork

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Upwork is a well-known platform for freelancers. Upwork is an excellent choice if you are looking for candidates with high volumes and an easy way to communicate and process payments.

You post a job on Upwork and specify the pay. Then, freelancers compete for the job. You can view portfolios and reviews of past clients as well as candidate profiles. Chat or video chat is also available to conduct interviews.

Upwork's unique advantage is its ability to connect freelancers of all types, not just writers. You can search for multiple skills on the same site if you have a project, such as a blogger and a designer to create supporting graphic.

Fiverr

img alt=”Fiverr Homepage featuring a search tool for blog article writers.” height=”641″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Fiverr-Homepae.jpg” width=”1331″/>

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Fiverr, like Upwork, is a great place for freelance writers. However, the process works slightly differently. Fiverr allows freelancers to create gigs that describe the services they offer (e.g. writing a blog post). Fiverr buyers (like your company) search for services and packages that they are interested in, then pay Fiverr upfront. Fiverr only pays freelancers once the project has been completed.

Fiverr may seem counterintuitive because clients place orders and not candidates who apply for jobs. It works! Fiverr is a great place to find candidates with clear rates, experience, and services.

BloggingPro

img alt=”BloggingPro content writers job board.” height=”653″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/BloggingPro.jpg” width=”1289″/>

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BloggingPro is a great resource for current and aspiring bloggers. It helps them learn how to run a blog and improve their skills. You can also post a job on their site. It costs $299 to publish your job. You have less competition than other boards like Fiverr and Upwork, and BloggingPro promotes the jobs through their newsletters and social media channels.

Freelancer

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Freelancer is similar to Fiverr and Upwork. Freelancer allows companies to post their projects and then choose from the bidders. You can then review candidates and communicate with them directly on the platform. Note: Freelancer recommends that freelancers use the Milestone Payment system. This allows freelancers to request a percentage of the agreed-upon compensation when certain milestones have been met.

Although it may seem redundant since blog articles are not usually completed in pieces, this can prove useful if you have multiple blog posts or other content such as ebooks or case studies.

Problogger

img alt=”Problogger Job Board” height=”647″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Problogger.jpg” width=”1251″/>

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Problogger is one the most established blogging resources websites and enjoys a strong reputation in the freelance writing industry. They provide a wealth of quality resources that will help bloggers improve their skills and knowledge.

Problogger has a job board that lists their 300,00+ bloggers. This is a great way to hire if you are looking for high visibility. Remember that Problogger functions as a regular job board. While candidates can see your job on their site they will still be able to apply directly to you.

MediaBistro

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MediaBistro, like Problogger and BloggingPro, is a community for freelance writers. Although their job boards are a bit expensive (ranging from $300-$1000), they offer additional support such as promotion and other services. Although it's not for everyone, it can be a great way to ensure your job is seen and filled by qualified candidates who are experts in your field.

Scripted

Scripted's page for hiring writers for blog articles. height=”641″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Scripted.jpg” width=”1263″/>

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Scripted is a platform that allows you to search through thousands of freelancers via sites such as Upwork, Fiverr and MediaBistro. This platform is specifically designed for writers. To access the platform, you will need to buy a subscription. However, it is a good investment due to Scripted’s strict writer standards (only 2% were accepted from their 150K applicants) and the thousands approved writers who use it.

Scripted is an excellent place to build long-lasting working relationships with writers. Especially those who have experience managing a range of project types (e.g. blogs and social media posts), and can also do work beyond just blog articles.

What should you look for in a blogger article writer?

Amazing track record

You can see past clients' reviews and recommendations when you search for writers on LinkedIn. These reviews and recommendations can be a great way to find out how candidates have performed on previous projects. Positive feedback and a track record are two of the best indicators that your candidate is trustworthy and will do an excellent job with your content.

Portfolio

Even if a writer has a track record of success with clients, not all writers and clients are compatible. You can see the writing style of a writer by looking at their portfolio. It may also show you examples of how they approach topics that are relevant to your company and industry. Writing samples from highly-qualified, experienced bloggers will be available for you to view upon request.

SEO Experience

Although blog article writers do not need to be experts in SEO, they should know the fundamental principles of optimizing content for search engines and writing keywords. In your job interviews, make sure you mention SEO. There are many free resources online about SEO writing. If you truly love someone with little experience, it is possible that they can learn quickly with some research.

Deadline-driven

Writing is a time-sensitive job. Your blog article writers must be able deliver content on schedule so your publishing schedule is consistent. It is important to establish clear expectations regarding the delivery of content.

Happy hiring!

You need to hire talented bloggers to increase your content marketing ROI. Marketing Insider Group can provide you with optimized content that is ready to publish every week for a year or more. Get started by checking out our SEO Blog Writing Service. Or schedule a quick consultation.

Digital marketing is a key concern as consumers increasingly prefer to shop online and do their research before making major purchases.

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Many businesses are now learning a painful lesson in this seismic shift. Negative online word-of-mouth will ultimately wipe out any short-term gains from your marketing campaign, no matter how brilliant it may be.

Digital marketing is likened to the “new car smell” that we all love and appreciate. eCommerce represents the power under the hood. To be successful in today's online marketplace, you will need both. The internet is full of self-proclaimed experts with no credentials or offering unhelpful solutions.

Who can you trust for solid advice as you try to grow your online business? It is important to find talented people with the relevant experience and numerical wins to back up your claims. Below is a list that you should pay close attention to:

Erik Kasper – Expert at eCommerce Distribution

Nicole Reyhle Expert in Global Retail

Erik Huberman Expert in Overall eCommerce Marketing Strategy

Jeff Coyle – Expert in AI-Powered Content Research and Intelligence.

Brad Redding Expert at Shopify Data Analytics & Conversion Optimization

Jason Hennessey Expert in Performance Search Engine Optimization

Andy Crestodina – Expert in Website Design, Development, & Conversion Optimization

Noah Kagan – Expert in Revenue Generating eCommerce Strategies

Eli Schwartz Expert in Global SEO and ROI Optimization

Gallant Chen Expert in Growth Stage B2B SaaS and Consumer Companies

Joe Hall Expert in Technical SEO Optimization

Robbie Kellman Baxter Expert on Subscription Models

Erik Kasper — Tradefull Tradefull is Erik's eCommerce platform that allows retailers to operate more efficiently. He is passionate about helping partners achieve their goals and simplifying the eCommerce process for companies of all sizes. Blog

Nicole Reyhle Nicole is an eCommerce expert, and a self-made entrepreneur. Retail Minded is her company, which provides trusted advice for small businesses and retailers looking for best practices and the most current industry trends. LinkedIn

Erik Huberman Hawke Media was founded by Erik in 2014. It is a marketing consultancy agency. He tweets about eCommerce, conversion strategies and influencer engagement. LinkedIn

Jeff Coyle Jeff, MarketMuse's co-founder and COO, is an expert in AI content marketing. He is passionate about helping businesses to grow through creating content-driven customer experiences. Jeff also has a blog that provides many resources to assist you in the eCommerce environment. LinkedIn

Brad Redding Brad, founder and CEO of Elevar is an expert in data and conversions. Brad hopes to help businesses understand the data behind conversions to increase traffic to their websites. Conversion Tracking Playbook is his podcast, which provides information about data conversions. Connect with Brad on LinkedIn

Jason Hennessey SEO is an essential tool for growing your business. However, it can be difficult to understand. Jason Hennessey is an SEO expert and shares his strategies and stories with audiences. Jason Hennessey is the right speaker for you if you want to share actionable tips with your audience. LinkedIn

Andy Crestodina Andy Crestodina, a highly-rated keynote speaker in content marketing and a popular presenter at national conferences, is Andy Crestodina. His pragmatic approach to teaching and training uses simple explanations that simplify complex topics such as search engine optimization, content marketing, and analytics. Andy is often booked for conferences based on his high ratings in feedback forms. LinkedIn

Noah Kagan Noah, CEO of AppSumo offers advice to founders and decision-makers regarding business issues. He shares his insights and strategies for eCommerce and marketing growth. You have a great mentor when you add stories from his business successes and failures over the years. LinkedIn

Eli Schwartz Eli Swartz is the author of Product-Led SEO and a SEO Consultant. He shares his knowledge with audiences to help them tackle B2B and C SEO. He has previously worked with Shutterstock and Quora in order to significantly increase their organic traffic. Eli is able to give his audience the complete SEO picture in order to help them grow their business. LinkedIn

Gallant Chen Gallant Chen, a full-time growth consultant, is passionate about helping businesses grow through effective marketing. While he focuses on paid acquisition and demand generation, he can also offer advice on areas like email marketing, marketing operations, and marketing analytics. Connect with Gallant on LinkedIn

Joe Hall Joe, an SEO consultant and principal analyst from Hall Analysis is well-equipped to assist companies looking for an SEO overhaul. There are many tools that can help you dominate the eCommerce market with an SEO-charged strategy. LinkedIn

Robbie Kellman Baxter Robbie is the author of The Membership Economy, and The Forever Transaction. She is a leading expert in advising subscription-based businesses. You can find many resources, including her books, to help you leverage subscription pricing to create a deeper relationship. LinkedIn

Most businesspeople are open-minded to finding new ways to market their products and services to an increasing online audience after a global pandemic. There are many opportunities, but there is also increased competition. You may be the best, but you must also find your voice in an online market.

Make this the year you invest in yourself, your company, and your team. Look through the links to find someone with a track record. Any of the speakers or trainers mentioned above can give your business an energy boost in the global market.

Content is the heart of any content marketing program. Blogs are a large part of this content. Blogs can help you to attract new clients by answering their questions and offering insight on their problems.

Consistency is key to content marketing success. It really does matter how often you blog. How often should you blog?

The best results in terms both of traffic and conversions are achieved by publishing 2 to 4 times per week. This is the conclusion based on multiple studies and our own client work with more than a dozen websites, both B2B and B2C. We also have extensive experience working with large and small companies.

Let's begin by taking a look at the hard facts: the data about blogging frequency.

Quick Takeaways

• 
  As a rule, the more you blog, you get more traffic.
  
• 
  11+ posts per month is a magical number. It results in a noticeable rise in traffic for both B2B businesses and B2C.
  
• 
  The more content you have on your blog the more leads and traffic you get.
  
• 
  Your publishing frequency should be aligned with your content goals. Take into account the resources available for content creation.
  
• 
  Professional writers can help you create blog content that is timely and relevant to your audience. This allows you to produce content on-demand, without any investment of your time.
  

Data is the best way to start

It's always a good idea start with data to understand the impact of frequency on blogging effectiveness. HubSpot examined the blogging data of over 13500 companies in an attempt to answer this question. They found that linking frequency, increased traffic, and leads are the most important factors. Let's dive a little deeper.

A key aspect of your content marketing plan is the frequency you will post blogs. It may seem easy to pick a random number and think that this will suffice. However, blogging frequency is more complicated than that.

The data showed that companies publishing 4 or more blog posts per week received 3.5x the traffic than companies posting less than one blog post per week.

This is a solid argument to be prolific with your blog. The research also considers other factors, such as the size of the company or the differences between B2B businesses and B2C ones.

Is company size important?

HubSpot then broke down data points based upon company size.

Companies with 10 or less employees drove more traffic if they published around 11 blogs per month than those with less. Companies with 10 or fewer employees had more traffic if they published around 11 blogs per month than those who only publish one blog per month. They also received twice the traffic from those who wrote between two and five posts per month.

The magic number for companies with 11 to 25 employees, or more than 200 employees was 11. They received 3.5 times more traffic when they published more than 11 blog posts per month than those who only posted once per month.

Companies with 26-200 employees publish 11 or more blogs per month, which is about twice the traffic of those who only have one blog.

B2B vs. B2C

We also looked at the blogging frequency of B2B and B2C businesses. Research showed that B2C companies had a strong correlation between traffic to their site and the number of posted posts.

B2B companies had more complex results. Data did reveal a positive correlation between traffic and frequency. Companies that blogged only six to ten times per month had slightly higher traffic than those who published only one post.

It was 11 blogs or more that made the difference. This drove three times as much traffic to the site than those who only blog once.

The Impact of Monthly Blog Articles on Leads

Great content attracts leads. Although content quantity has been associated with more traffic, quality content is just as important. Let's take a look at these findings and see how they impact leads.

Company Size and Frequency. Lead Generation

Companies that published 16 posts per month generated 4.5 times as many leads than those who published only four. The study then breaks down lead potential by company size.

Companies with between one and 10 employees, or 11 to 25 employees. The best return on leads for these companies was publishing 10 blogs per month. They were able generate twice the number of leads than companies publishing six to ten blogs.

Companies with 26-200 employees: These companies had 2.5 times more leads when they blogged at least 11 times than those who only published three blogs.

Companies with more than 200 employees: Six blogs per month is the ideal number. These companies were able capture 1.75x more leads than those who only wrote five blogs.

B2B and B2C

Both B2B companies and B2C companies drew more leads if they had more blogs. B2C companies that publish 11 blogs or more per month receive more leads than those who distribute four to five blogs.

The differences in B2B brands were smaller, but still significant. They received 1.75x more leads from those who blogged 11 times or more than those who blog six to ten times per month, and 3.75x more than those who blog three or less times per month.

How does the true effect of blog traffic and total number of blog posts?

The HubSpot report next looked at how many blog posts were created by the companies and how they influenced traffic to their websites. More blogs equals more traffic. Around 400 blogs was the key number. A blog with more than 400 posts received twice the traffic of blogs with 301-400 posts.

Although 400 blog posts might seem daunting, if you publish consistently between 10 and 15, you will see that this is not impossible in a few years. Blogs that have more than 400 posts are more likely to be those that have been around for some time. This data is a strong reason to not delete older blogs. You can update your blogs as new information becomes available.

Company Size & Total Blog Posts

The study also provided data on the number of blog entries by company size.

Companies with 10 employees or less saw an increase in traffic around the 300 mark. They were able generate 3.5 times as much traffic if they had more than 300 posts than those who had 50 to zero blogs.

Companies with between 11 and 25 employees also had the best results with 300 blogs or more, which brought in 2.75x more traffic than blogs with 150 blogs.

Businesses with 26-200 employees were able to get 300 visitors. With 300+ blogs, they received 1.5 times as much traffic than those with fewer than 150.

Companies with more than 200 employees also enjoy more traffic from 300-plus blogs. This is two times the traffic of companies with fewer than 300 posts.

B2B and B2C

Both types of businesses saw an increase in site visits when they had at least 400 blog posts. B2C companies saw 2.5 times higher traffic than companies with 300-400 posts. B2B companies saw 2.5 times the traffic of their counterparts who had 200 posts or less.

Total number of blog posts that are related to leads

This study looked at not only traffic but also the correlation between blog posts and leads. Companies with 400+ posts received three times more leads than those with fewer blogs.

The size of the company also affected the number of leads. Companies with fewer than 10 employees published 300 blog posts or more had 3.5 times as many leads than those with 50 posts or less.

Companies with between 11 and 25 employees who have 300 or more blog entries received more leads than those with 151-300 posts.

Companies with 26 employees or more had more leads than smaller companies. With 300 blog posts or more, they were more likely to capture 1.5x more leads than those with 25 or fewer.

B2B companies generated 4.5 times more leads if they had 400 posts or more than those who had 100 posts or less. B2B companies that have over 400 blog posts generated three times more leads than brands with less than 200.

This chart shows the correlation between conversions, traffic, and frequency.

What does all this data mean?

Site traffic and leads are increased by consistent, regular publishing. However, quality is more important than quantity. Although it's great to have many posts to choose from, you still need them to be well-written and relevant to your audience.

What other data and research could be used to confirm these findings? Let's take a look at the 2018 Orbit Media Survey of 1000+ bloggers with analysis by Andy Crestodina (a respected colleague).

What makes some blogs more successful than others?

Andy attempts to answer this question in his analysis of data. The survey asked bloggers questions that were divided into three sections.

• Length, Frequency, and Time
• Measurement and Process
• Content formats, original research, and promotion

We'll be looking at the first section of the article, which contained these questions.

• What length is your average blog?
• How much time do bloggers devote to an article at home?
• How often do blogs get published?

To answer question three, the data points that are most relevant to frequency relay to Andy. Andy first notes that blog frequency has been steadily declining over the past five years. In 2014, “several days per week” was the most common answer. Now it is “several months per month.” This has resulted in a half-decrease in the number of bloggers who publish every day.

The survey found that bloggers spend less time creating blogs than in 2014. It would be reasonable to publish less if a blogger spends more hours on a blog.

Here are the complete frequency of blog results:

• More than Daily: 2%
• Daily: 2%
• A week, two to six posts: 18%
• Weekly: 21%
• Multiple times per month: 23%
• Monthly: 15%
• Monthly: Less than 5.7%
• Periodic irregularities: 15%

But, there is nothing to indicate that blogs that are less popular have more benefits. Next, we will examine the percentage of bloggers who reported “strong results” through publishing frequency.

Bloggers who publish weekly are 2.5 times more likely than those publishing monthly to report “strong results”.

The complete set of data was as below:

• More than daily: 68.8%
• Daily: 62.5%
• Two to six posts per week: 42.5%
• Weekly: 32%
• Numerous times per month: 23.1%
• Monthly: 17.5%
• 12.9% – Less than once a month

This study shows a connection between frequency of visits and their benefits. The “strong results” can be read in many different ways. They aren't as precise as the Hubspot research that successfully connected high frequency and volume to site traffic and leads.

Qualitative vs. Quantity vs. Quality

This is a topic that has been a constant debate within the marketing community. This data clearly shows that success is measured in quantity. Many would argue that high frequency is a guarantee of quality. This is a false assumption.

It is important to identify a content ROI formula that is suitable for your business in terms of quantity. Once you have determined the quantity you need based on factors such as your company size, industry, and B2B vs. B2C, it is time to create a plan to scale up content production.

It's possible to think you don’t have enough ideas for increasing the number of blog posts. Where can you look for inspiration? To expand the content of your blog, there are certain tactics you can use:

• Ask your experts what are the most in-demand topics or what's new and coming.
• Ask your sales team what customers and prospects are most interested in.
• Check out existing research in your field
• Check out what your competitors have to say about it
• Refresh content

These are the best ways to ensure that you have both quality and quantity. There are many blogs that lack value. They are susceptible to SEO stuffing, false narratives and lack of supporting arguments.

Experts keep telling us to make less content, but experts are not always right. Steve Rayson, a Buzzsumo blogger, argues that there is more content in the future.

This strong argument is based on compelling data. The Washington Post publishes approximately 1,200 posts per day. This is far more than any other non-publishing company would be able. Steve thought that this volume would reduce their traffic initially, but this was incorrect. The Washington Post actually saw its web traffic increase by 28%.

Jeff Bezos, the owner of the Post and Amazon chief executive, came up with this new strategy to increase content. This trend is universal. In just four years, the number of Google indexed webpages grew to more than 100 trillion. It reached 130 trillion in 2016. Although the number of Google indexed pages has been removed from the How Search Works Google page it is certain that this figure has increased substantially.

Why is it that more content is the best strategy? Steve makes some arguments that are difficult to dispute that align with the strategy of the Post.

First, the Post and others with a similar strategy still care about quality. Steve points out in his post, that science-related publications are creating more content. Over 28,000 peer-reviewed scientific journals publish more than 2.5 million new scientific papers every year.

Automated content is also a growing trend, including algorithm-driven content. The tools for publishing and disseminating content are now more powerful. The accessibility to the internet and literacy rates are on the rise, which means that more people can access content. Also, it's easier to create content today than in years past. These points are huge factors in creating more content.

Is blogging frequency a sign of success? Are these just data points? Is there anyone with a contrary view?

There is no ideal blogging frequency

This is the assertion of Moz experts, who have plenty of content expertise and experience. We should definitely hear their opinions.

Moz believes that a lot the data supporting higher frequency are misleading. They believe correlation and causation should not be considered together. They argue that frequency is not as important as these things.

• Are the visits that you get from more posts worth it? Although you could get a lot of visitors to your site, they may not be the right buyers for your business and will never convert into customers.
• What industries and sectors do they belong to? It's difficult to determine if they're not in your industry. You probably won't be able to use data from retailers if you are a manufacturer.
• It is important to match your content and goals. It makes sense to increase the number of blogs if you want to increase viewership for a series or drive traffic through writing about promos and events. If your goals are more specific and dependent on seasonality, it might be a good idea to publish less.
• More important than frequency is consistency. Consistency is key if you want to attract a consistent audience. People have a tendency to expect new content from your blog when they visit it.
• It is better to create posts that are more popular and get more attention than just posting frequently. It's okay to have 11 posts with an average view count. If you have fewer than 11 blogs and a few of them get lots of backlinks or shares on social media then your traffic and leads will rise, not just based on the quantity.

These questions and concerns are valid, but they don't support increasing the frequency of blog posts. These are great questions to ask about data. We recommend that you try it out yourself. Listen to industry experts such as The Media Captain.

How Many Times Should You Post?

We've reviewed a lot of data and heard arguments from experts from both sides. Simply put, how often should your posts be made?

It all depends. Your site can be crowded with visitors if you have enough content. You shouldn't just publish more content to make it look better. It is important to align your content frequency with your content goals. Also, consider the resources available to you to create content. It is also important to consider the size of your company and whether you are B2B or C.

For more traffic and leads, invest in content

One thing is certain: you must invest in content. A blog subscription service can help you do this more efficiently. Professional writers will provide relevant content to your audience through a blog writing subscription service. You don't have to invest any time. It produces high-quality content. It is available on demand.

This service offers many benefits. This service will save you time and ensure that your content is written by qualified writers. Your content will be optimized to SEO for better search results. They will also create a content plan for your site, so you don't have to worry about it. You can also expect a fast turnaround and the knowledge that your work is original and unaltered.

A blog subscription service can help you build brand awareness, attract new customers and connect with your readers more deeply. After you have consistently published blog content, you can look at your data to determine the “perfect” frequency for your company.

Our Content Builder Service can help you get more visitors to your website by providing quality content that is consistently published. Contact me for a quick consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.