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Recommendations for Marketing Automation Software
There are many great options available for marketing automation software. These are my top three choices today.
- Constant contact – This is my favorite because it's easy to set up and use and can help with all phases of marketing automation. You can try Constant Contact for free for 60-days, with no credit card.
- Sendinblue is another option, especially if your goal is to combine email, chat and SMS automation.
- Engage bay – This tool is perfect for companies that wish to automate processes across sales, marketing, and customer service departments.
Marketing automation software allows you to automate your marketing tasks.
It can help you scale your sales and marketing efforts with ease, saving you time, money, effort, and even money. Marketing automation makes your campaigns more efficient and smoother.
I have had success over the years with a variety of marketing automation tools, ranging from budget-friendly options to enterprise-grade options.
Here's my list of top 8 marketing automation software on the market. To help you choose the right tool, I have also included a buyer's guide.
#1 Constant Contact Review – The Best All-Around Market Automation Software
Modern marketing does not happen in one channel. Modern marketing is happening across the internet, on many different devices at once.
Constant Contact is the best multichannel solution for marketing automation. It's easy to connect email and social media for businesses.
Constant Contact makes it easy to stay on top of both marketing and sales fronts thanks to its single dashboard.
From the same location, you can also create automated email sequences or drip campaigns and push new social media posts.
You can schedule social posts for the next month or quarter, and then you can sync this messaging with your email campaigns.
You can also segment messaging using the platform's highly customizable emailer. These sequences are based on what you know about your contacts.
You can create individual email sequence tracks that are based on the information you have collected, whether you used Constant Contact's form builder or manually. These emails will be sent based upon triggers you select.
Set up a series on social media about the big game. Then, have unique email sequences to the people living along the east coast who are rooting for one team, and another for those living along the Pacific coast.
This is just one example. Constant Contact allows you to create nested, unified campaigns that are as complex and intricate as you like.
All Constant Contact plans include social monitoring, messaging and posting. The Plus plan has the most valuable email features. It allows you to set up automatic behavioral and welcome sequences as well as dynamic content for your emails.
Constant Contact's Plus package starts at $45/month and can accommodate up to 500 subscribers. The price will increase as you add more contacts.
You can still get unlimited email sending and automated resends to all non-openers with the standard Email Plan if you don't need advanced automation. This plan costs $20 per month for 500 contacts.
Get started with Constant Contact to unify your email and social campaigns.
#2 — Sendinblue Review – The Best Email, Chat and SMS Marketing Automation
Sendinblue's powerful automation tools will help you close the gaps that allow for opportunities to slip through the cracks.
You can stay in touch with your customers via email, text messaging or live chat right from your website. Sendinblue is self-sufficient and you won't need to have any agents or reps.
Many people will find their pre-built automations sufficient. Sendinblue can set up workflows to automatically kick in whenever a visitor leaves your site with items in their shopping cart, or when they click on or visit a particular part of your website.
You can then create the email message to be sent when the trigger event occurs.
Sendinblue's email tools allow you to craft the perfect message for the moment.
Personalize your content according to who they are, what they have purchased, or where they clicked. Then embed unique offers and add flair to your email design. Finally, schedule the sending of emails based on when they will be most effective. To gather the best data, you can A/B-test options.
Are you not afraid to get your hands dirty? It's okay to get messy. The custom automation builder allows you to create triggers and action sequences in many different ways. You can have multiple entry points that feed into one action, or you can get very granular with qualifying condition to ensure each action is targeted to the right audience segments.
All pricing plans at Sendinblue offer automation. You can only target up to 2000 contacts with the free forever or lite packages (starting at $25/month).
To get unlimited access to Sendinblue's automations, upgrade to Premium (starting at $65/month). It's pay as you go pricing from there to increase the number or SMS messages that you send.
It doesn't mean that you have to accept every abandoned cart as a loss. Or consider each purchase the end of your sales journey. Sendinblue automations will help you capitalize on missed opportunities to increase your revenue today.
#3 — EngageBay Review – The Best Sales, Customer Service and Marketing Automation Software
EngageBay understands that sales, marketing and support cannot exist in silos. Post-sale engagement can be just as important for a business looking to grow as a sale.
EngageBay allows all your customer-facing departments to use the same software. This makes it easier for you to manage your company's resources and gives customers a seamless experience.
You can use everything you know about your customers to help you get more.
EngageBay's automation tools are able to make a difference from the moment a prospect registers for your list. You can automate many routine touchpoints such as nurturing, warming up and even the purchase process through your sales funnel.
All that interaction and information means your support representatives are prepared to deal with any customer request.
This is a huge number, especially if you have a service team that handles more than just troubleshooting problems.
Perhaps your service team provides customer training, which is common in B2B SaaS.
EngageBay's automation tools capture every customer's entire journey so your support team never loses context and key information. This allows them to keep impressing those who buy from you.
EngageBay is free to try. The company offers a free forever package, which does not include automation tools but will allow you to familiarize yourself with the platform and dashboard.
The Growth plan is required to access all of EngageBay’s marketing automation features. If you pay for two years upfront, it can be as low as $39.99 per user per monthly. This can handle up 10,000 contacts per month and 25,000 brand emails per month.
A single-year payment at checkout increases the monthly per user rate to $44.99. You can pay monthly for $49.99 per user.
Do you need more contacts? You can upgrade to Pro for $79.99/month (for two-year commitment), to get unlimited contacts and double the Growth emails.
EngageBay allows you to bring together your core departments and give them the same automation tools. Sign up today for EngageBay.
#4 – ActiveCampaign Review – The Best B2C Marketing Automation
ActiveCampaign is an attractive option if you're looking for B2C marketing automation.
It is a very affordable tool and includes many automation features that allow you to send leads to any part of your funnel. It will allow you to reduce busywork and reach more people simultaneously.
And you'll be able to connect with customers anywhere-ActiveCampaign offers omnichannel automation, including instant messaging and SMS, live chat, and Facebook.
ActiveCampaign is not just email marketing automation.
The most popular features of their funnel cover all points in the funnel including:
- Engage – Site tracking and automation maps. Subscription forms.
- Nurture – Event tracking, dynamic/predictive content and list segmentation
- Convert – Contact, lead scoring, split actions and win probabilities
- Support – Predictive SMS, SMS, A/B Split Testing, and Ecommerce
There are many types of email you can set up, including autoresponders, targeted and triggered emails as well as broadcasts, scheduled emails and automated funnels.
You can also design your emails with their intuitive drag-and-drop designer or use one of 25+ mobile-responsive templates.
If you want your customers to pay attention, mobile-responsive design is a must.
ActiveCampaign is a great choice, whether you are just starting out or looking to scale and optimize your email marketing strategy. ActiveCampaign provides everything you need to nurture and capture leads at scale.
ActiveCampaign offers four plans starting at:
- Lite — $9 a month for up to three users
- Plus — $49/month for up to 25 users
- Professional — $129/month with up to 50 users
- Enterprise — $229/month with unlimited users
Each tier has more advanced features and prices are based on how large your list is, with a minimum of 500 contacts.
As your list grows, you'll have to pay more.
#5 – HubSpot Review – The Best for Centralizing your Tech Stack
HubSpot is a great tool to reduce the number of tools used for marketing automation. HubSpot enables you to automate your customer service, sales, and marketing processes from one platform.
It does more than automate your business processes. It allows you to integrate and optimize multiple departments from one central location, streamlining the entire business workflow.
You can automate data transfer from one team to another so that teams don't need to switch between software.
HubSpot is a well-respected company in this area. They have powerful marketing automation capabilities with fine granular controls.
You can set up drip campaigns (or multiples) with delay, triggers, dependencies and other features. Email follow-ups and campaigns can be run without any worries.
Automations in HubSpot are not limited to email. They can be used for contact and client organization as well as team notifications, lead qualification and data management.
The HubSpot platform's intuitive visual interface makes it easy to manage all your workflows. You can see how different parts of your marketing team and campaigns can work together. Plus, you will discover new ways to harness automation by visualizing unique team connections and actions.
HubSpot can help you automate your sales process and improve the customer experience, no matter how complicated it is.
You also have access to the essential features of HubSpot suites by using one.
- SEO and blog post planning
- Management and tracking of ads
- Management of social media
- AI-powered live chat
- Landing pages and forms
- Revenue attribution reporting
- Split testing
HubSpot provides basic features like email, landing pages and forms for unlimited users. You can also try the platform for free.
You can also sign up for a demo to experience all their advanced features in action.
The Starter Suite (sales and marketing CRM and customer service) costs $50 per month for two users with up to 1,000 contacts. This makes it very affordable for most businesses. Additional 1,000 contacts can be added for $11.25 per monthly. Additional users are $6 each.
Keep in mind that you will only be able to access HubSpot's Starter edition of their Marketing Hub. You will have limited automation capabilities. You'll be limited in the number of times you can use certain features; others will not work at all.
Although the Starter plan is more expensive than the heavy-duty plans, you can remove these restrictions if your needs are not covered by HubSpot's automation.
- Professional — $1780 per month ($1,600 if you pay annually).
- Enterprise – $5,000 per month for all HubSpot has
Professional begins with 2000 contacts. You can add contacts in increments up to 5,000 for $250 per monthly. Enterprise has 10,000 contacts and costs $100 for every additional 10,000.
You can also create your own HubSpot product bundle. You can choose how many features each Hub should have.
You can make your own bundle if you are looking to focus on marketing automation but not as much for customer service, sales, or operations.
You can also save up to 90% if you are a HubSpot alumni, member, or accelerator with Series A funding.
#6 — Freshworks CRM Review — The Best Ecommerce CRM
Freshmarketer is part the Freshworks product family. These tools are well-made and you don’t need to hire a team of experts to manage campaigns.
It is a great tool for automating ecommerce marketing. Freshmarketer includes all the tools that you need to get customers, understand their needs and drive conversions.
Customers can be reached via SMS, email, chat, or SMS. No matter what the conversation takes place, create personalized customer journeys. Stay organized.
You get all the automation features that you need to increase awareness and retain customers. You get better results with less effort.
You don't even need to have any technical knowledge or support staff to get started. It takes only a few minutes to get started.
Access to other features such as:
- Email marketing and contact management
- Visually drag and drop customer journey creator
- Tracking of events via website, form and offline
- Conversion rate optimization tools
- Split testing and A/B testing
- Advanced personalization
- Dynamic heat maps
- Audience segmentation
- Analytics of funnels in real-time
The software integrates seamlessly with Freshworks' other tools making it an excellent choice for anyone who uses or plans to use any of their software. You can integrate it with WooCommerce and Shopify as well as BigCommerce and other popular ecommerce platforms.
Freshmarketer offers a limited free forever plan and a 21-day trial of their paid plans. Both are extremely affordable and easily accessible for small businesses. They do depend on how many contacts you have so be aware of that.
You can choose to get the marketing services or the CRM in Growth, Pro, and Enterprise plans. The full CRM plan starts at $29/month and 1,000 contacts. Marketing Cloud plans start at $19/month and 500 contacts.
#7 Acoustic Review — The Best Enterprise-Grade Multichannel Marketing Automation Software
Acoustic provides a variety of marketing automation solutions that can be used by multi-channel marketers.
Acoustic is a great option for managing large campaigns with many moving parts. Acoustic is a great option for larger organizations that manage complex campaigns through multiple channels.
It can be used for email campaigns and social media.
Acoustic has many top-notch features, including:
- AI-recommended triggers
- Split testing
- Customer journey mapping
- Budgeting tools
- Lookalike audiences
- Ads that are one-to-one
- Advanced personalization
A powerful drag-and drop campaign builder will be available, which can simplify even the most complicated campaigns. Advanced reporting and analytics can monitor all of your marketing data.
Acoustic's active community is a great place to find fast answers to your questions. You can even find self-help videos and other learning resources that will help you get the most from the software.
Acoustic is not the right choice if you are looking for a basic marketing automation system. Acoustic is not for small businesses that run single-channel campaigns.
To learn more or to request pricing information, schedule a consultation.
#8 — Act-On Review – The Best for Marketing Agencies
Marketing agencies often manage marketing campaigns for multiple clients, if not hundreds. Marketing automation software is necessary to be able to manage all aspects of your marketing campaigns and automate them.
Act-On is the ideal solution.
The software is scalable and has unique child and parent campaign capabilities. This allows you to manage all your client accounts using one Act-On login.
You can also brand everything and personalize it to create custom reports for clients in just a few mouse clicks.
Act-On allows you to learn more about your clients to tailor your message and personalize it. This makes their lives easier and allows your team to work more efficiently to achieve better results.
Sign up to gain access to powerful marketing tools, such as:
- Automated engagement programmes
- Tracking of landing pages and websites
- Customer/prospect scoring
- Segmentation based on behavior and demographics
- Pre-designed email, form and landing page templates
- Interactive reporting dashboards
You can also create custom analytic dashboards that are real-time and customizable for both internal and external use so your clients and you always know what's happening.
You can also use this information for customer ROI improvement, better technology stacks and optimization of entire marketing campaigns for your clients. You're in safe hands, from lead generation and nurturing to transferring customer information to sales.
Register for a demo to find out more and get started right away!
#9 — Pardot Review – The Best B2B Business
Marketing to B2B businesses presents unique challenges. You need the right marketing automation tool to do the job.
Pardot was created to assist B2B companies in building relationships and turning those relationships into revenue. This suite of tools is specifically designed to help you manage complex buying processes and manage complex pipelines.
It's also based on Salesforce, the #1 CRM in the world.
You know you are in good hands.
The software has a variety of features that can be used to generate leads and align sales efforts.
- Dynamic content and data-based personalization
- Email automations for lead-nurturing
- Prospect and lead scoring
- Visual multi-part automation creator
- Advanced segmentation
- Landing page builder
- Smart forms + Drag and Drop Builder
- Social media profiling, scheduling, and analytics
- Tracking of lead activity
- Campaign performance reporting
- Reporting on the lifecycle and funnel
- Pardot Einstein is for behavior and lead scoring
Pardot is also used by more than 2.8 million people around the world for marketing automation, making it one among the most popular platforms.
However, it can be quite expensive so it's best suited to larger businesses. The paid plans include:
- Growth — $1250/month up to 10,000 contacts, basic features
- Plus — $2,500/month up to 10,000 contacts for deeper automation + analytics
- Advanced – $4,000/month up to 10,000 contacts with AI, and all features
- Premium — $15,000/month up to 75,000 contacts, with supercharge features
A few add-ons are also included in the Premium plan. These add-ons are Salesforce Engage ($50/user/month), Analytics Plus ($3,000/month), Engagement History ($300/year).
All add-ons and plans are charged annually
One last thing. Pardot is pronounced pardot. The "t" does not silence.
Get in touch today with Pardot
What I Did to Look for the Best Marketing Automation Software
All of my top recommendations are my best, but you'll see that these products are quite different.
It is crucial to choose the right tool for your job. A marketing automation tool that works well for one company might not work well for another.
Below are the main criteria that you should consider when evaluating each option. This guide will help you narrow down your search to find the best solution for your company's marketing needs.
Types of Businesses
B2B companies have different marketing requirements than D2C businesses.
Marketing agencies also present new challenges in marketing automation. You may need specialized software to meet your needs at a fair price.
It is also important to consider the size of your company. Larger companies have more resources and can run large-scale, complex campaigns. Small business tools don't work well together.
Smaller companies may find enterprise-grade features difficult to understand and prohibitively expensive. This is why small business tools exist.
When making your final decision, be sure to pay attention who the software was designed for.
Pricing plans can vary depending on how many leads or contacts you have. Your list will be more expensive if you have many contacts.
However, this price is worth it to preserve your contacts.
Enterprise-grade solutions will be more affordable if you have thousands or even hundreds of thousands of contacts. If you only have a handful of leads, or even a few hundred, enterprise-grade solutions are more cost-effective.
Keep this in mind, and keep in mind that certain plans can limit the number of contacts that you can make.
If you exceed these limits, you will need to upgrade to a better plan or pay an additional fee.
Your Marketing Channels
Different marketing automation software can be used to support different marketing channels.
It is crucial that you choose a software program that can handle everything, from SMS and email marketing to social networks and push notifications.
For smaller businesses, which may have fewer channels than larger ones, it is possible to use a cheaper tool.
Large businesses that have complex campaigns and multiple channels will need something stronger to manage them all.
Some software also offers a variety of channels at different pricing levels. You may need to start at one level, then move up to access more marketing channels. You may also need to integrate or move to a different tool.
You might be able to plan your future campaigns and choose which channels to use.
Automation is the core of all tools on this list. Some tools offer more advanced automation capabilities than others.
Are you looking to increase your leads and prospects? Perhaps you need to use SMS, email marketing and Facebook ads together in one customer journey. Perhaps you want to be able to send hyper-targeted email on autopilot.
No matter how complex your campaigns are, remember to:
- Split A/B Testing
- Automated email marketing
- Tracking event and website
- Contact management
- Visual customer journey mapping
- Personalization and automated segmentation
- Prospect and lead scoring
- Dynamic content
- Transactional emails
- AI-powered recommendations
- Triggers that are logic-based and actionable
- Analytics and reporting
Some tools may not include all the features you need, while others might be unnecessary. Before you make a decision, it is important to know what you are looking for.
Marketing automation software can include some features that are not typically found in CRM tools, such as live chat and customer support.
It is important to know which additional features are required to bridge the gap between sales and marketing or customer service before making a final decision.
These systems may be in place already. These additional features may not be necessary. If you don't need them, you may be able save time, money, and hassle by selecting software that has everything you need under one roof.
Constant Contact is my top recommendation to most businesses. It is designed for small and mid-sized businesses that want to automate their marketing to grow their business and save time.
It's also affordable and easy to use with powerful automation features. You can try Constant Contact for free for 60 days – no credit card required.
It's not the best solution for everyone. When you're looking for the best marketing automation software, remember to consider the criteria.
Here are my top picks.
- Constant Contact – The best all-around marketing automation tool
- Sendinblue – Best for SMS, email and chat marketing automation
- EngageBay is the best for customer service and sales automation
- ActiveCampaign – Best for B2C Marketing Automation
- Freshworks CRM – The Best Ecommerce Software
- HubSpot – Centralizing your tech stack
- Acoustic – Ideal for enterprise multi-channel marketing automation
- Marketing agencies should use Act-On.
- Pardot by Salesforce: Best for B2B Companies
Which marketing automation tools do you prefer?
By: Neil Patel
Title: Best Marketing Automation Software
Sourced From: neilpatel.com/blog/best-marketing-automation-software/
Published Date: Tue, 23 Aug 2022 12:45:00 +0000