How to Reach Your Target Audience Using Text Message Marketing

Your company has a powerful marketing tool. There's a good possibility that you aren't using it.

Or, at the very least, not using it as often as you should. This tool is text messaging marketing, also known by SMS marketing.

Grandview Research says the SMS marketing industry has exploded. Grandview Research projects an annualized increase in SMS spending of over 20% between 2025 and 2025.

Text marketing is becoming more popular than ever with your competitors. Are you one of them?

Learn more about SMS marketing and how you can use it to reach your target audience.

Text Message Marketing Benefits

There are many benefits to text message marketing, but two stand out for marketers and businesses that are skeptical.

It's also very affordable. Anthem Business Software, which is a small-business marketing automation provider, says that text message marketing costs can often be as low as pennies per message. This is a lot cheaper than paid digital marketing which can run into the hundreds each day.

Second, SMS marketing converts much faster than traditional marketing strategies. Most prospects receive messages in less than five minutes. As many as one third of them click through to relevant offers. Wow!

How to make text message marketing work for your business

How can SMS marketing be a success for your business? How can you improve your trust and visibility with high-potential prospects

These strategies are a good place to start. These strategies have worked well for others and can work for yours.

Send personalized messages

Personalized messaging is possible with texting. This is especially important in a market where consumers don't like old-school marketing techniques and are skeptical of one-size-fits all sales.

Marketing effectiveness is not all that matters. Personalized messaging can help keep your brand top of mind for consumers who are pulled in many different directions.

Set up reminders for appointments and events

SMS marketing is still effective for customers who are ready to convert, and prospects who are already interested in converting again. It can be used to remind customers to make appointments or to schedule events to help them follow up. You can also use it to close the sale if the “event” is an abandoned digital shopping cart.

Send targeted, time-sensitive promotions

SMS is a great way to reach customers who are more likely to purchase at certain times of the day or week. SMS is more effective in crunch time than promo emails which prospects may not see until too late or never.

Combine your time-sensitive text messages with exclusive or special pricing for recipients. Nothing is more satisfying than getting a deal that only a few people have. Your prospects are more likely to pay attention when you offer exclusives.

Use Geofencing to Improve Targeting

You want to capture more prospects at the critical decision point when they are making a decision whether to buy from or go elsewhere.

Geofenced SMS targeting is a great way to do this. It allows you to target customers in certain locations. For example, a neighbourhood where you have a store or inside your store. You'll increase your conversion rate and revenue per transaction by reaching more customers at the right time and place.

Make sure to target key decision-makers (and know when they receive the message)

Are you tired of sending marketing messages to the wrong people? SMS marketing allows you to reach those who make the buying decisions. This is especially true in B2B sales where the difference between closed sales and lost opportunities can be as easy as a phone number.

Analyze Your Marketing Effectiveness

Are you able to identify who is actually viewing your TV ads, rather than just fast-forwarding through them.

No. Television doesn't offer that level of marketing analysis.

SMS marketing does. You can use your marketing suite's built in analytics to see who is opening your messages, clicking through, and converting. This information is essential to help you make informed marketing decisions.

Send secure payment reminders and requests

SMS is an excellent way to notify pay-later customers that there has been a change in their bill, and remind them to settle.

Consider including a payment link. This may be flagged by clients' carriers as spam, and some won't use it anyway. However, you can include instructions for bill payment in your text messages.

Get feedback from customers (and people who haven't converted yet)

It's easy to get feedback from customers and prospects about your brand through SMS messaging. They don't have to create an account or fill in a lengthy form. It's often as easy as answering a few questions with “yes” or “no”.

Text Message Marketing can make a difference

Text message marketing can be a powerful tool to reach prospects wherever they are. Literally, they can text message you as long as their phones are on.

It is versatile too. It can be used to send reminders, send geo-targeted and time-sensitive promotions, collect feedback from customers and prospects, and send payment requests and reminders. Your creativity is the only limit to SMS marketing's potential.