Ah, the '90s. In the ten years before everyone had a cell phone, this was the last decade. This was before technology took over. Without social media feeds, life was slower and less stressful.
We couldn't keep up with the TikTok trends and tweets, so we looked elsewhere for entertainment. We turned instead to the hilarious and heartwarming sitcoms from the 90s that were shown every week.
Uncle Jesse was not only a great comedian, but they also taught us valuable life lessons. We laughed with Uncle Jesse, George Costanza and Ross (and their Friends), Zack Morris, and Zack Morris, among others. They also gave us valuable life lessons that, if you were like me, helped you navigate the more difficult moments in life.
It's been a quarter of a century! Now, a quarter of a century later, I am here to share some of these lessons with you about content marketing. There are many lessons you can learn from these memorable episodes.
Here are 6 content marketing lessons that I learned while watching 90s TV.
Content marketing is constantly evolving. Marketers need to be open to change and willing to step outside of their comfort zone to stay ahead.
Timing is important — Failure to plan and follow through can result in missed opportunities
Repurposing content from the past can increase your ROI.
Outsourcing your content strategy to an agency will help you achieve more confidence and allow you to focus on strategic priorities.
Content Marketing Lessons Learned From 90s Sitcoms
Sometimes it's good to do the opposite
If you aren't getting the results that you desire from your content strategy, George Costanza suggests the following style="font weight: 400 ;">. Jerry wisely advises George in this episode of Seinfeld that he regrets all the wrong decisions he made.
If every instinct you have are wrong, then the reverse would be true."
While I don't think your decisions were as bad as George's, nor am I suggesting that your content strategy should be completely rewritten to do the opposite of what it is currently doing. My takeaway is to not give up and stick with the plan even when it's not working.
Accept that things don't always go as planned and be willing to admit it. Then, figure out how to fix it. Content best practices change and evolve like other business areas. There are many things to do when it comes creating content that converts, making Google's algorithms happy and engaging the right audience.
There will be times when it isn't easy.
Content marketing lessons: Never stop trying. Continue to improve. If your instincts don't work, do the opposite. Make sure you do your research so that you can adjust your strategy until it works.
Change can be hard, but you have to embrace it
Uncle Jesse moves out of his house. After the last day at school, Mr. Feeney dismissed his students. Will Smith stands in an empty house after the family has left for the last time. We know one thing from sitcoms of the 90s: Change is inevitable, and it can feel difficult.
You're likely to feel it yourself as a content marketer who is trying to stay on top of the latest trends and best practices in content marketing.
Example: Once upon a time, all it took to rank content on Google was to fill it with your target keyword and hit the publish button. Google (and its users), got smarter and now the algorithm expects content quality to be much higher.
This change was met with resistance, even resentment by marketers who realized that they needed to do more to create content that is competitive. The brands that prevailed were those who accepted the change and worked hard to achieve their goals.
Let's face it, content marketing is ever-changing. There are always new tools and technologies, as well as trends and changes in user expectations. Accept it all. Keep up with it. This keeps your content relevant and fresh for your audience.
One-liners that are great grab attention
If you were watching Family Matters, and something went wrong, Steve Urkel would turn around and ask, "Did that happen?"
Stephanie Tanner was not given her way on Full Housespan styling="font-weight 400 ;">? You were sure you would hear a raucous "How rude!" Blossom heartthrob Joey Russo won hearts with one "Whoa!"
The familiarity of their taglines made many of our 90s TV heroes so beloved. These lines could be relied upon to grab our attention back if we were to lose focus for a second.
While brand taglines are more appropriate for direct advertising, there's still a lot we can learn about content marketing. A blog headline, email subject, or other single line can make a difference. This is what grabs the attention of your audience and keeps them coming back.
Think about this: While 8 out of 10 people will read the headline of your blog, only 2 of 10 will actually read the entire blog. A third of email recipients make their decision about whether to open an email based on its subject line. You have to make sure the headline is catchy, no matter how good your content.
Sometimes you have to be resourceful
Source: Full House Fandom
Michelle, Uncle Jesse and Stephanie were locked up in a garage by a mechanic on the morning of Michelle’s birthday party. They could have just given up. They had planned and bought the party equipment, but now they only had the equipment to use.
What did they do? They were resourceful. They started to look within for ideas and resources that could be used to create a birthday party. The result was, at least for me and the kids watching from the couch, the most amazing party a girl could have.
Content marketers often find themselves in situations where their budget isn't as flexible as they would like or simply don't have enough time to complete all the tasks we had planned. You still need to publish. Engage your audience.
Like Stephanie and Jesse who used auto equipment to transform their garage into a circus, it is possible to look within your own content library for ideas to keep your strategy alive.
It is an effective way to increase web traffic to your website by reusing or repurposing content. HubSpot discovered that 76% of their blog visits were derived from old articles that they had updated.
Takeaway: You don't have to reinvent every content wheel, especially if you feel too stretched.
For ways to increase activity, take a look at your existing content library. You can reuse content from other platforms. Repost old articles and give them a refresh. Instead of worrying about what you cannot do, maximize the ROI on what you already own.
Timing Is Everything
Image Source : Insider
In the 1990s, there were two kinds of people: those who believed Ross and Rachel were in a break and those who believed they weren't. The storyline of the Friends characters being "will-they-won’t-they" was a popular 90s trend. If you watched closely, you'll see that timing didn't seem to be on their side.
The scene above shows Rachel telling Ross what she feels. Only to have Ross surprise him by introducing her to his new girlfriend. Ross loved Rachel but she waited too much. She lost her guy, to put it in the terms of content marketers' terms.
The timing of content marketing is a matter of debate. The best time and day to publish blogs, send emails or post new social media posts depends on your audience and industry. However, there are some best practices.
Timing is a holistic concept. You need to plan ahead in order to keep your strategy consistent, build traffic consistently over time, capitalize on seasonal demand, or launch new products.
Use a content calendar for planning your time and sticking to it is one of the best ways to apply this valuable lesson.
Otherwise? You might find your brand ending up looking like Rachel at the airport. Customers may not love your brand as much as they do other brands.
You can ask for help
Image Source TV Insider
Tim "The Tools Man" Taylor was a notorious man who tried to do everything by himself. He also shrugged off Al Borland, his faithful assistant, which caused many home improvement failures.
Although Tim's stubbornness was a joke, it is a lesson for founders, marketers, and leaders in content marketing: Content marketing cannot be done by one person. Trying to do it all yourself will only lead to poor results.
For startups and small businesses that are growing, it's easy to try to cut costs by doing your content strategy in-house. You will have a lower ROI and less time for what is most important to your business, which is serving your customers.
It's OK (and smart ) to ask for help in content marketing when you need it.
This alternative has proven to be more effective than hiring an in-house staff (84% of companies outsource content). It offers a convenient way to bundle services, access key tools, expertise, and easier scaling than when you have an in-house team.
Over to you
Marketing Insider Group can help you take your content strategy to the next stage. Marketing Insider Group is a leading content marketing agency that helps companies like yours reach, engage, and convert quality leads. To learn more about our SEO Blog Writing Service, or to schedule a consultation to get started, please visit this link.
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Frequently Asked Questions
What are some direct-marketing examples?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing helps you reach people at home or on the go. Direct marketing is the best way for customers to choose your product or service over other brands.
You must know what kind of message would appeal most to your target market.
Find out what your customer needs, then provide it.
Direct marketing is a great way to promote your brand. You could mail catalogs to customers, or place ads in local newspapers.
You could also create a separate mailing list for your customers. You can easily add subscribers to your existing customers list if there is a good database.
You can also ask current customers if you'd like to send them promotional materials. Sign up for special offers to receive discounts from some companies.
Why is it so important that your brand is defined?
Your company's brand is nothing more than a promise you make to your customers. A brand promises benefits and certain qualities that will distinguish your company from others. Your brand is what makes you stand out from other companies in your industry.
Your brand is a symbol of authority and credibility. Prospective customers immediately recognize your company's logo and trust it to stand behind their products and services. You have their trust because they respect you.
Your company's culture is also part of your brand. If your employees are passionately involved in your brand, then it is probably reflective of your passion for the product or service.
Your brand is more than just words and pictures. It's a promise that your company lives up to. It is your promise to offer value to your customers.
You need to take into account several things when you are attempting to build your brand. First, choose a name that is clear and concise. Sweet Dreams Bakery is a good example of a bakery name. If you run a software business, however, you would probably choose DreamSpark Software.
Next, consider how your brand will be presented. Will you use a recognizable symbol? Will you use colors that complement your corporate image? Will you use logos?
You'll also want to think about how your target audience sees your brand. Can you project a friendly and helpful image? Are you trustworthy and professional? Are you able to communicate your knowledge and experience?
These are all the questions that you should answer before building your brand.
What are the main types of marketing?
Marketing is the process of communicating ideas and values to consumers. These days, we often hear the term “marketing” being used interchangeably with advertising. Marketing is more than advertising. Marketing covers all communications that promote and market products or services.
Marketing is comprised of branding, promotion, as well as distribution. A company's branding is the way it represents itself to its target market. Promotion is the process of attracting attention to your brand via paid advertisements, promotions that are free, and other public relations activities. Distribution is how your message gets to your audience. This can be done by traditional methods, such as radio, print and email. However, modern technologies make it more accessible.
These are 3 examples internet marketing.
Internet Marketing is an umbrella term for online activities designed to promote products and services. Internet marketing includes email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and website design.
This does not mean you need to spend money to make it happen. There are many ways to make income without spending money. The better the return on your investment in each method, however, is the greater the potential for income.
Email marketing is perhaps the most well-known form of online marketing. This involves sending out emails containing information about your business to potential customers.
Social Media Marketing is another popular way to advertise. Users can interact with family and friends on social media sites such LinkedIn, Twitter and Facebook. These sites offer businesses a great opportunity to interact with clients and increase awareness about their products or services.
Search Engine Optimization (SEO) is a technique used to improve the visibility of websites within major search engines. Webmasters can increase their site's traffic by improving the quality and quantity relevant backlinks.
Website design is the art and science of designing websites that are attractive and work well. Website designers design the website's layout. Website designers also ensure accessibility standards are met and that technical specifications are adhered to.
Advertising via Pay Per Click (PPC), where advertisers bid for keywords relevant to their products. Advertisers get paid when someone clicks on an ad. PPC ads usually appear at the top or bottom of search results pages.
Are there any dangers associated with digital advertising?
Yes, there are several risks involved in digital marketing.
For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.
It is important that you ensure your content is original, and not copied from others.
In addition, you run the risk of losing control over your brand image online if it isn't closely monitored.
If someone uses your information without permission, you could be at risk of identity theft.
How to Protect your Online Reputation
- Take Care of What You Share on Social Networks
- Ensure all Content Is Original and Doesn’t Infringe On Any Other Person’s Intellectual Property Rights
- Monitor Your Brand Image
- Use Strong Passwords
- You should not use personal information without permission
- Notify Us of Any Unauthorized Activity immediately
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never divulge your social security number
- Keep up-to date with the latest news
- Avoid Scams
- Select a Secure Password
- Always Keep an Eye out for Updates
- Do not share too much information
- Pay attention when you give out credit card numbers
- Send money via EMail.
- Look out for fake websites
- Negative reviews can hurt your business.
- You should regularly check your credit reports
- Keep an eye on your privacy settings
- Ask someone who really knows you before you share something.
What is the difference between marketing and advertising?
Advertising is a form of communication that promotes products or brands. Advertising typically has a clear call-to-action, such as “Buy now!” Click here.
On the other hand, marketing is a way of communicating your company's mission, vision, and values to potential customers. Marketing also helps build relationships with current customers and prospects.
If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. You might talk about your background, philosophy, or commitment to quality. You could share testimonials from satisfied customers. To encourage people to visit your site, you could also create an event that gives away shoes free of charge.
Marketing is simply telling stories. Advertising is selling things.
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
What is your marketing strategy?
Did you hear the phrase “If You build it, they'll come” many times?
Well, you're wrong.
While building something takes effort, it's not enough for customers to be attracted. Internet Marketing Principles can help you reach your target market to grow your business.
Internet Marketing Principles can be described as the principles that are used by marketers to create websites and blogs, email campaigns, social profiles, etc. that generate leads.
If you sell handmade jewelry online, these Internet Marketing Principles will help you drive traffic to your website, capture emails and close the sale.
Here are some examples from Internet Marketing Principles.
- Content is King – You must make your content unique and memorable. If you copy someone else's content, you'll lose credibility as a source of information.
- Trust is built – People will trust recommendations from family and friends over Adsense and advertisements. If you are going to recommend a product, ensure it is trustworthy.
- Remember to be personal. People prefer to communicate with people, rather than robots. Your website should be human-looking, not robotic.
- Value – People are more likely to give away their stuff if it's something they value. You can give them something in exchange for your contact information.
- Tell stories – Stories are powerful tools for connecting with audiences. They enable you to share your story with your audience and help you connect with them.
- Giveaways – Give things away to spread brand awareness and build loyalty.
- Use of call-to actions buttons is crucial because they prompt users into taking action.
- It is important to test all aspects of your website before it goes live.
- Keep it simple – Simple is often better than complex. Keep it as simple as possible. The simpler your website, the easier it will be to maintain and update.
- Clear goals make it easier to measure success.
- You must measure everything. It is vital to improve your marketing efforts by measuring your progress towards your goals.
- Focus on conversion. Conversion is turning visitors into buyers.
- Get feedback. Feedback can help you improve your marketing efforts.
- Track results – Tracking your results lets you identify areas where you could improve.
- Repeat – The repetition of a pattern creates momentum.
- Optimize Your Marketing Efforts – Optimization ensures your marketing efforts are efficient.
- Stick to your guns – Consistency will keep your brand's name recognizable.
- Reward yourself. This motivates you to keep doing great work.
- Learn from others. This is one of the best methods to avoid making the same mistakes again.
- Never stop learning.
- You must think long-term. To sustain growth, it is important to think long-term.
- Trust your gut – Sometimes, your intuition is the best tool for guiding you through life.
- Every day is a test. We learn lessons from mistakes, even though they are inevitable.
- Your weaknesses are your strengths – Knowing your strengths can help you overcome obstacles.
- Don't be discouraged. Everybody fails at some point. But don't let failure discourage you. Don't give up.
- Take risks – Sometimes taking risks is necessary in order to move forward.
- Enjoy the journey. This is key to living a happy and fulfilled life.
- Be passionate – Passion fuels motivation.
- Be who you really are. It is essential to build relationships.
- Know yourself – Self-knowledge can be essential for self-improvement.
- Find your tribe. It's important to build a support network of like-minded people.
- Vision boards are great tools to visualize your future.
- Ask questions – Questions are the gateway to knowledge.
By: Erin McShea
Title: 6 Content Marketing Lessons from Classic 90s Sitcoms
Sourced From: marketinginsidergroup.com/content-marketing/sitcom-content-marketing-lessons/
Published Date: Wed, 22 Mar 2023 10:05:59 +0000