B2B marketing has seen a lot of changes over the past five to ten years. To attract new customers, marketers have moved away from cold calling and sales to focus on digital content marketing strategies.
Content marketing is the driving force behind every B2B strategy. It is crucial for your company to stay on top of the marketing curve.
Here are my marketing trends, digital marketing trends, and digital marketing predictions for the next year.
These are my 2022 B2B marketing trends that your company should consider:
1. Retention Marketing
One bird is worth two in the bush. What’s it worth keeping that bird healthy and happy for a long period of time? This is retention marketing.
Since the beginning of time, retention marketing has been around. Why? It’s because the seller realized it was easier and more efficient for existing customers to sell than to find new customers.
Retention marketing, in short, is the combination of activities to maintain customer relationships and increase marketing ROI by continuing sales at a lower price per sale.
Retention marketing can increase the time customers spend with you and how much they purchase. This is often called cross-sell or upsell. We aim to sell more products or services to our existing customers, at higher profit and prices.
What is the profit margin? Harvard Business Review states that a 5% increase on customer retention can result in a 95% increase of profits.
B2B marketers love to talk about new customers. Retention Marketing may be a better place in 2021. Particularly if you have limited budgets.
What are the best ways to keep customers happy?
- Education & Onboarding
- Customer Training
- Constant Communication
- Ongoing customer support
- Surveys & testimonials
- Customer appreciation
2. Content Marketing
You can’t go wrong if you try! Only committed brands will win in content marketing in 2021. It’s a common refrain from brand marketers not committed to content marketing. There is so much noise! “How can I get through?”
Using this argument, you have three options. 1) Don’t give up, and let your marketing team start cold calling (trust my words, I’ve been asked to do this). 2) Promote your way to growth. 3) Or you can commit to long-term strategic ROI through content marketing.
There are many amazing examples of brands that have built huge audiences in the space of 18 months.
What was their secret weapon? They published consistent content based on keyword research. They published both long and short forms of content. They profiled executives, customers, and partners. They were focused on building subscribers. They paid for promotion of their best-performing content.
What amount do they spend? For a predictable Marketing ROI, you will need a marketing budget of $4,000 to $8,000 per month. It’s less than the salary of a Director in Marketing!
3. Interactive Content
Businesses need to make their content interactive in order to get more consumer interaction and engagement. This can be done by encouraging your followers to share your posts via social media, making interesting quizzes, filming videos, or implementing infographics.
Interactive content can increase customer attention spans by encouraging customers to subtly engage with your content. Storytelling is becoming an important feature of business success as consumers move towards interactive content.
Chatbots have been an integral part of web design for many years and will be an important part of any business in the future. 67% of global consumers have used chatbox support systems in the last year. Clients expect fast responses to their questions and 24 hour customer service. Chatbots will make this easier by matching human behavior and offering similar services.
Many industries use this tool to answer client questions and guide them through the company’s website. Chatbots are a great way for businesses to provide better online services. Businesses will experience an increase in customer engagements, business relationships, and client satisfaction as a result.
5. Nostalgia Marketing
B2B marketers can use nostalgia marketing to help them connect their products and services with the rest of the world. You can help your company participate in nostalgia marketing strategies by being authentic, leveraging cultural trends, and reintroducing a product/service that was discontinued.
The value of nostalgia marketing is increasing as the world navigates these turbulent times. Nostalgia can be comforting, familiar, and safe, which is precisely what the world needs in 2021.
6. Voice Marketing
With each passing day, voice search and digital assistant usage will increase. Voice devices were initially used to create grocery lists and notes. Consumers now use voice searches to find their favorite songs, ask questions and get directions.
This tool offers marketers great opportunities as it provides us with more information about our customers and their needs. Voice search has seen a significant increase in usage with Google Home and Alexa. It is crucial to ensure your company has all the necessary tools to compete successfully with other companies using advanced technology.
Marketing Insider Group published the post 2022 B2B Marketing Trends that Will Grow Your Company originally on Marketing Insider Group.
By: Guest Author
Title: 2022 B2B Marketing Trends That Will Grow Your Business
Sourced From: marketinginsidergroup.com/content-marketing/2021-b2b-marketing-trends/
Published Date: Thu, 11 Nov 2021 09:03:18 +0000
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