An increasing number of businesses are realizing the importance of having a well-defined content marketing strategy. In fact, according to recent statistics, 66% of businesses had a defined content marketing process in place by the end of 2023, up from 57% in the previous year. However, it's not just about what you're doing in your content marketing strategy, but also who is doing it and how. To truly succeed, you need to fill all of the essential content marketing roles.
Why You Need To Define and Fill Content Marketing Roles
Some people mistakenly think that a content marketer is just a blog writer. However, the term “content marketer” encompasses much more than that, just like being a “mechanic” involves more than just working on cars. Each profession requires a range of skills and assignments, and content marketing is no different. To ensure the success of your content marketing efforts, it's crucial to fill all of the essential content marketing roles.
Building a capable team may seem daunting, but it is a necessary investment. As Philip VanDusen explains, patience is key when it comes to content marketing. Solid investments take time to pay off. The good news is that you don't have to immediately hire a large number of full-time employees to benefit from effective content publishing. By outsourcing critical content marketing roles, you can get up to speed faster and achieve a higher return on investment.
The importance of content marketing teams is evident from the success of companies that focus on content creation and publishing. For example, HubSpot has over 2,000 employees in content marketing roles, TED employs 724 content professionals, LinkedIn has over 6,700 individuals dedicated to content, and GoPro has 238 workers in content-related positions. Even smaller businesses like Dollar Shave Club and Nooma outsource content marketing roles to drive their success. The key is to have someone dedicated to the job.
10 Important Content Marketing Roles
Here are ten essential content marketing roles that are crucial for a successful content marketing strategy:
1. Content Creators
Content creators are the backbone of any content marketing team. They include dedicated writers, photographers, and videographers. While small companies can outsource content creation to marketing firms, larger organizations may benefit from having in-house content creators to ensure quality and meet SEO goals.
2. Editors, Proofers, Researchers (and Their Assistants)
Behind every great content creator is a team of editors, proofers, and researchers. These individuals ensure that the content is of high quality, fact-checked, and free of grammar mistakes. They also communicate with creators about corrections and handle formatting and uploading of content. As the team expands, it may be necessary to have editorial assistants to support the workload.
3. Analytics Specialists
Data analysis plays a crucial role in content marketing. Hiring an analytics specialist who can interpret the numbers and provide insights is essential. These specialists help you understand what's working and stay ahead of the trends.
4. Content Curators
Content curation is a time-saving strategy that involves finding and repurposing existing content. Having a content curator on your team ensures that you have a variety of content to share with your audience. This role complements the work of content creators and helps maintain a consistent flow of engaging content.
5. Content Marketing Strategist or Manager
As your content marketing team grows, it becomes necessary to have a content marketing strategist or manager who can coordinate the team's efforts. This individual understands your brand and develops tactics to achieve your company's objectives. They work closely with creators, editors, analysts, and management to create a cohesive content strategy.
6. Community Managers
Community managers focus on engaging with your audience and increasing subscriptions or conversions on social platforms and other media. They collaborate with other departments and strategize ways to build and maintain a strong online community. Their communication skills and ability to connect with the audience are crucial for success.
7. Production Designers
Production designers create visually appealing content that enhances the user experience. They work closely with content creators to bring the content to life through attractive visuals. Initially, you may start with freelancers, but as your team grows, you may need a manager or director to oversee the design process.
8. Content Specialists
Content specialists focus on specific channels or functions that require dedicated attention. This may include paid search, social media, public relations, or influencer outreach. Initially, these responsibilities may fall under other roles like community managers or strategists, but if they become a significant focus area, hiring a specialist is recommended.
9. Tech Specialist
A tech specialist is responsible for ensuring that the content meets SEO requirements and resolves any technical issues that may hinder its performance. They oversee the content or digital asset management systems and ensure that everything runs smoothly.
10. Chief Content Officer or Director of Content Marketing
If your content marketing team becomes large enough to require separate individuals for each role, it may be time to have a chief content officer or director of content marketing. This individual sets the overall strategy and goals for the team, oversees the content creation process, and coordinates efforts with other departments.
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Frequently Asked Questions
What are the four functions marketing serves?
Marketing is the art of creating demand and products.
It contains information about an organization's products and values as well as the impact they have on customers' lives.
Marketing drives interest in the offering, increases awareness and eventually leads to purchase or action in response to an offer.
The following are the four functions that marketing has:
- You can create demand by building relationships with potential customers and convincing them that your product/service is worth their time.
- Stimulating interest: This is a way to increase awareness about your product.
- Building Awareness – This refers to ensuring that consumers know your product or service and why they might want to buy it.
- Driving Action – This is the act of ensuring that consumers purchase your product or service after being made aware.
What is eCommerce Marketing?
Ecommerce marketing is online shopping. It is the act or selling products over the internet. This includes purchasing goods from companies, and then selling them via the internet. If you are an individual vendor, this includes selling on eBay. You could also set up a business to sell your goods for profit. The key point here is to make money by selling items online.
Here are more details on eCommerce marketing
To create a successful eCommerce store, you need to know what kind of products are being sold. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).
Once you have a clear idea of what you are offering, it is time to look for a supplier. A supplier is a company that makes and sells the product you want to sell. You would, for instance, need to find a supplier that makes and sells greeting card products if you were to begin selling them.
Once you've identified a supplier to work with, you'll need a website created to show the products to buyers and make it easy for them to order. You can either use templates provided by suppliers or you have to create your own template. Once your website is up and running, it's important to market it in order to get visitors. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.
Promoting your eCommerce business can be done in many different ways. These include search engines, email, social networks, mobile apps, and search engines.
- Email marketing is a smart choice for most companies. It's cost-effective, easy to implement, and delivers results. However, it requires time and effort in order to generate quality leads.
- Search engine optimization (SEO) is a technique used to improve the ranking of a webpage for specific keywords. Link building is the most common way to make pages rank higher on search engines.
- Social networking sites such as Facebook and LinkedIn are becoming increasingly crucial for promoting businesses. These social networking sites are used daily by millions of people to communicate with their families and friends. If you post useful articles, you can reach thousands of people.
- The mobile app is also an important tool for eCommerce marketers. Shoppers love to use their tablets and smartphones to shop. Apps allow you to reach customers from anywhere.
eCommerce has grown to be a huge business. There are many avenues to promote your small business. Make sure you choose wisely to reap the rewards of eCommerce marketing.
What are some examples for direct marketing?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing allows people to reach you at their homes or wherever they happen to be. It's the best way to communicate with customers who have already chosen your product or service over another brand.
It is important to know the type of message that appeals most to your target audience.
It is important to understand your customer's needs and give it to them.
Direct marketing is a great way to promote your brand. You could send brochures to potential clients or advertise in local newspapers.
You can also create a mailing list that is unique to your customers. A good contact database will make it easy to add subscribers to your mailing list.
Finally, you can ask your current customers if they'd like to receive promotional materials. Sign up for special offers to receive discounts from some companies.
What are the main types?
Marketing is about communicating ideas, values, or messages to consumers. We often use the term marketing interchangeably with advertising. But in reality, marketing involves more than just advertising. Marketing includes all forms of communication that promote and market a product or service.
Marketing is made up of three components: promotion, branding, and distribution. The company's brand is how it identifies with its target audience. Promotion is the act that draws attention to your brand by using paid ads, free promotions, or other public relations efforts. Distribution is the method of delivering your message to your target audience. Distribution can be done via traditional methods such as television, radio and print. But, the new technology has made it easier.
Statistics
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
External Links
blog.hubspot.com
neilpatel.com
statista.com
moz.com
How To
How can I tell if my branding efforts have been successful?
Asking customers directly is the best method to measure your success. Ask them what they think about your brand. What do they love most about your company's brand? What do they hate? What are you doing to improve your business?
Surveys can be conducted on social media sites such as Facebook and Twitter. Simply ask your followers to rate you brand by posting a question. Analyse the results to identify which elements of your brand are most successful.
You can also check out customer reviews. When people are happy with a business, they love to let their opinion be known. Read through these comments carefully to understand what people think about your brand.
These are some ways to improve your brand.
- Be consistent. You shouldn't update your marketing materials each time you introduce a new product. Your message must remain consistent across all channels.
- Use multiple channels. Promoting your brand should be done via email, social media and websites.
- Give your customers what they want. You should offer free shipping. If you don't deliver on your promise, customers might abandon you.
- Remember that your brand is more than just a logo. Your brand represents everything about your company. You should take the time and create a comprehensive image.
- Get feedback from your customers. You will be better off if you respond to customers' feedback sooner.
- Test different messages. One message may work better than the other. Perhaps you have two identical messages but one gets more response. It doesn't matter what, it is important to monitor your stats and see which message is doing the best.
- Find ways to improve your brand. Are there areas you could do things differently? Perhaps your website could use more videos. You might also consider adding customer testimonials to your blog posts.
- A plan is essential. After you have established your goals and objectives, it is time to create a plan for reaching them. This includes establishing a timeline to reach each goal. It also means setting up milestones along the way so you can track your progress.
- Measure your results. Once you achieve your goal, stop measuring. Instead, you should set up a system which will allow you to track your progress over time. It will be easy to track your progress towards your goal.
- Repeat! Repeat! If you're having trouble keeping up with your current marketing efforts, consider hiring someone else to help you out.
- Keep your eyes open for the positive. While you should never ignore negative feedback, you shouldn't dwell on it either. Focus instead on how you can use this information to improve your brand.
- Take advantage of technology. Technology has given us many tools we didn't even dream of before. You can use these tools to your advantage. For example, you might create a mobile App for your brand.
- Explore the possibilities. Nothing wrong with trying something completely new. Don't try it without first thinking about it.
- Have fun. Marketing isn't supposed to be stressful. Marketing is often called “fun marketing”. Try to have fun while you work.
- Know when it's time to stop. You can quit when you feel like you've done everything. Don't quit too soon. Sometimes you have to stick with it until you achieve the desired outcome.
- You must not forget about consistency. Consistency and consistency are key to success. It is worth taking the time to create a schedule.
- Be patient. It takes time to build a brand that is successful. It won't happen overnight.
- Keep learning. Marketing is constantly evolving. Keep up-to-date by reading blogs and attending webinars.
- Never stop improving. You can still learn from others even after you have achieved your goal.
- Enjoy the journey. Marketing is fun. Marketing shouldn't be a chore.
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By: Giana Reno
Title: 10 Essential Content Marketing Roles for a Successful Strategy
Sourced From: marketinginsidergroup.com/content-marketing/content-marketing-roles/
Published Date: Tue, 28 Nov 2023 14:00:00 +0000