Introduction
An increasing number of businesses are realizing the importance of having a well-defined content marketing strategy. In fact, according to recent statistics, 66% of businesses had a defined content marketing process in place by the end of 2023, up from 57% in the previous year. However, it's not just about what you're doing in your content marketing strategy, but also who is doing it and how. To truly succeed, you need to fill all of the essential content marketing roles.
The Importance of Defining and Filling Content Marketing Roles
Some people mistakenly think that a content marketer is just a blog writer. However, the term “content marketer” encompasses much more than that, just like being a “mechanic” involves more than just working on cars. Each profession requires a range of skills and assignments, and content marketing is no different. To ensure the success of your content marketing efforts, it's crucial to fill all of the essential content marketing roles.
Building a capable team may seem daunting, but it is a necessary investment. As Philip VanDusen explains, patience is key when it comes to content marketing. Solid investments take time to pay off. The good news is that you don't have to immediately hire a large number of full-time employees to benefit from effective content publishing. By outsourcing critical content marketing roles, you can get up to speed faster and achieve a higher return on investment.
The importance of content marketing teams is evident from the success of companies that focus on content creation and publishing. For example, HubSpot has over 2,000 employees in content marketing roles, TED employs 724 content professionals, LinkedIn has over 6,700 individuals dedicated to content, and GoPro has 238 workers in content-related positions. Even smaller businesses like Dollar Shave Club and Nooma outsource content marketing roles to drive their success. The key is to have someone dedicated to the job.
10 Important Content Marketing Roles
Here are ten essential content marketing roles that are crucial for a successful content marketing strategy:
1. Content Creators
Content creators are the backbone of any content marketing team. They include dedicated writers, photographers, and vide
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By: Peter
Title: 10 Essential Content Marketing Roles for a Successful Strategy
Sourced From: internetlib.org/10-essential-content-marketing-roles-for-a-successful-strategy/
Published Date: Wed, 29 Nov 2023 16:19:50 +0000