The Top Content Marketing Influencers to Follow in 2022

It is not easy to be a content marketer influencer. It is a proud thing to have content marketing strategies that make your stuff stand out in a world with so much information online.

Content marketing will continue to have a greater impact on marketing and business in 2022. We became remarkably more sophisticated in 2021 when it came to the types of content we offered and the depth and strategy that was used.

We are entering 2022 with digital marketing trends like more widespread adoption and shift to video marketing and the imminent arrival of AI and personalization in content market. The pace of change is not slowing down.

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Now is the time to keep up, and in 2022 stay ahead.

Many content marketing experts are sharing their knowledge and experience on how to create content that is more engaging, richer, and resonates with content consumers.

Buzzsumo has released the list of Top 100 Content Marketing Influencers in 2021. This is the crème de la crème in content marketing, engagement, and thought leadership.

Based on their engagement, how often they talk, how many followers they have, and how frequently they are referenced, their data shows which voices are most influential.

This information can be taken one step further to reveal a wealth of knowledge. This list contains influencers who will talk about all things content marketing.

Understanding Marketing Influencers is Essential

The obvious answer is that they are thought leaders in their industry.

You can be one step closer to being on the list if you follow the lead of these influencers.

These influential people are always sharing their insights into the industry. These names contain a wealth of information, from their social media presence to email nurturing to their blogs and ebooks.

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It is possible that you are reading one of their blogs right this moment. Follow #14!

Now, let's get on with it.

The 25 Most Influential People in Content Marketing

This is the most recent list of top Content Marketing Influencers to Watch in 2022.

Name	Handle	Rank
Brian Dean	@backlinko	1
Rand Fishkin	@randfish	2
Ross Simmonds	@thecoolestcool	3
Ann Handley	@MarketingProfs	4
Kaleigh Moore	@kaleighf	5
Tim Soulo	@timsoulo	6
Andy Crestodina	@crestodina	7
Brian Clark	@brianclark	8
Ross Hudgens	@rosshudgens	9
Melanie Deziel	@mdeziel	10
Kristina Halvorson	@halvorson	11
Neal Schaffer	@NealSchaffer	12
Jay Baer	@jaybaer	13
Michael Brenner	@brennermichael	14
Brian Honigman	@brianhonigman	15
Sandeep Mallya	@sanmallya	16
AJ Ghergich	@seo	17
David Meerman Scott	@dmscott	18
Kevan Lee	@kevanlee	19
Colleen Jones	@leenjones	20
Gerry Moran	@gerrymoran	21
Michele Linn	@michelelinn	22
Jay Acunzo	@jayacunzo	23
Margot Bloomstein	@mbloomstein	24
Mark Schaefer	@markwschaefer	25

Michael Brenner, our CEO, stated that he was honored to be included on the list. “I must say I'm excited for the conversations to continue with all these amazing influencers. Content marketing is finally getting the attention that it deserves, and I cannot wait to see the next year.

Social Media Insights from Leading Content Influencers: 2022

Buzzsumo continues to provide more information about how they rank these influencers as well as some insight into social media from the leaders in the field.

Brian Dean — Co-founder of Backlinko and Exploding Topics

Cross-pollinating with my audience is the #1 way I've grown my social media following.

Signing up for my email mailing list gives you a friendly CTA to join me on Twitter. To help me grow my Twitter following, I also share YouTube videos via email and Twitter.

Rand Fishkin — SparkToro Found

“I have three basic rules for posting on social networks:

1. Keep 75% of my posts interesting and of high interest to others who follow me
2. To build engagement, use native content (videos and images) to draw traffic back to SparkToro.com every 5-10th post.
3. The ratio of signal to noise is more important than the quantity.

Ross Simmonds — Founder and President of Foundation.Inc

“My Twitter strategy is simple. I tweet about things I find interesting (marketing, entrepreneurship and growth, 90s culture software, sports, parenting, tech, and software) and I format everything in a way that is easy to read and likely to be shared.

Oh. Oh. It's called “social media” for a reason.

I try to reply to nearly every person I interact with via social media. While it isn't easy, I believe that it helps tremendously.

Many people create accounts for the sole purpose of growing their following. My goal is to connect with like-minded people around the world and build relationships. If I can do that, then I am winning.”

Kaleigh Moore — Cofounder of Lumen Ventures

“My Twittering has brought me some great opportunities. It has helped me get into new writing jobs.

It has connected me with editors at publications that I want to write for.

It has helped me to meet other writers who have become my internet and real-life friends. friends.

For the best Twitter experience, here's my top tip

1. Select your Twitter followers carefully
2. Participation and interaction should be considered carefully
3. Use your time wisely
4. Do not spam or stalk others
5. Be consistent
6. Get rid of the scheduled content
7. Remember, it's a cocktail party and not private conversation.

Andy Crestodina — Cofounder and CMO at Orbit Media

Twitter is a great tool for networking. It's more than just for sharing content.

Yes, I am there to help, but also to learn, listen, and be grateful.

When I want to drive traffic, it's all I can do.

On Twitter, you can get 100x results if you put in 10x effort.

A perfect social media post should include:

1. Headline best practices (number, benefit, emotion)
2. Secondary headline
3. Power trigram
4. Special characters / emojis
5. Line breaks
6. Get Quotes
7. Hashtags
8. Mentions
9. Visuals”

It reminds us of our anatomy for the perfect blog post!

What should we look out for in 2022?

A CMS Wire report reveals that there are a few pieces of the content marketing puzzle that will be central to 2022's success, according to their most recent studies.

• 
  You need to inform your content.
  

Content success is dependent on the analysis of data. Content marketers must not just share the content, but also have a deep understanding and use of that data. Data-driven content is content that works.

Brody Dorland, a marketing expert from DivyHQ, explains that tech companies continue to collect more data. Content marketers have the responsibility of analyzing the data correctly and applying it to their content.

• 
  Marketing technology is important.
  

In 2021, content will almost be entirely digital. This means that it needs technology to support it.

It is essential to optimize your current technology in order to be successful in today's content-rich internet. While shiny new tech is tempting, it's important to look at your existing technology before you jump ship.

• 
  Interactive Content is growing rapidly.
  

Audio, Video, Text, Oh My!

Seriously, interactive content is the best form of content marketing. Customers are increasingly turning to the internet for help after a pandemic.

For those who spend a lot of time online, AR/AV acceptance has increased and so has anticipation.

Content marketing is all about being creative. Everyday, consumers are overwhelmed online. Anything that grabs their attention is vital.

• 
  Social media continues its rise and rise…
  

Since the 2004 launch of Facebook, the internet has changed dramatically. The online world continues to be dominated by social media.

The shift from sharing content to being shoppable is one of the most significant changes in social media. Instagram's most recent update added a shopping page to the platform and removed the notifications tab.

Don't fall for the trap that we hear so often: Should I be on TikTok or not? It's probably not. You shouldn't be selling nutritional supplements or fashion accessories, so B2B brands should only focus on one or two platforms.

Social media is an excellent tool to measure content engagement. However, it is not the best way for most brands to grow.

Let's toast a new year of content marketing

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Content marketers will be able to move into the new year with a slew of plans and trends in mind after taking all these stats, tips and tricks into consideration.

It is difficult to master content marketing. It can be daunting to create quality content, from research and analysis through execution and performance.

Do you want to build your content marketing arsenal with a strategy that is backed by research and proven success? Visit our Content Builder Service to schedule a consultation with Michael Brenner, a content influencer.