When it comes to digital marketing, whether we are talking about your personal page or homepage for your business, nothing gives a better introduction opportunity than “About me” page. It needs to comprehensive, yet concise, and needs to engage the attention of your audience. If it is unclear where you should start, begin with a big picture and then go into specifics. If you make certain claims about your product or services, make sure you also provide some proof for those claims.
- If you’re not sure where to begin, give customers the big picture. It’s impressive and will show them what you’re about overall. This might mean starting with your mission statement.
- Your “About Me” page should explicitly state what customers can buy and reiterate how it works with the goal of your brand.
- If you lack useful numbers, showing the steps you’re taking to make your goals a reality is also acceptable. Customers like to prove their own goodness by supporting good companies.
“How do you talk about yourself in a way that impresses others but also doesn’t come across as egotistical?”