Understanding the needs and motivations of buyers is essential to make consistent and effective sales. Customers have different needs and motivations, of various urgency, and having knowledge of what drives the purchase is key. Research should be done into the buying process, and attempts made to get into the mindset of the prospective buyer. People follow key behavioral patterns, such as reciprocity. Humans value commitment and consistency, and want a company they an trust. Showing proof can gain their trust.

Key Takeaways:

• Sales psychology is an already thoroughly well-researched field which delves into the unseen triggers that get customers to buy your product.
• For example, data suggests that in the main, most of us buy an item primarily based on an emotional trigger, then find a more logical reason to justify the buy.
• A good strategy to use when initiating a new sale is to remember Maslow's heirarchy of needs and then decide which need is likely uppermost in your target's mind.

“Gerald Zaltman, professor emeritus at the Harvard Business School and the author of “How Customers Think: Essential Insights into the Mind of the Market,” argues that purchase decision-making happens primarily in the subconscious mind.”

Read more: https://www.clickfunnels.com/blog/sales-psychology/

Today we look at Andrey Azimov quest to go from having little coding skills to being called a maker of the year and a full time independent software developer. The reason why he was successful is because he made his goals public and shared his failures along the way with others. Another creative way to get started is by having a landing page that introduces your product before it's officially launched. You could also consider giving away your app at no cost.

Key Takeaways:

• Just because you haven't officially launched your new product offering doesn't mean you can not create a landing page for it.
• With your landing page in place, you can start gathering emails for possible new leads before you've even sold your first new item.
• Another good way to generate interest and drum up business for a new product, even before it's officially out, is to create a great, free online course about a topic relevant to the product.

“So if you want to launch a new business, consider building in public. It’s a great way to get a ton of exposure without spending a fortune.”

Read more: https://www.clickfunnels.com/blog/creative-ways-to-promote-a-product/

It’s quite obvious that the most direct way to increase the revenue is to increase the sales for your business. Of course, that’s easy to say, but making it actually happen is not easy. When you think about the ways to increase your sales, it is sometimes necessary to get out of your comfort zone and think in a creative way. Consider using tiers for your pricing structure or cross-sell products and services to your existing customers. Utilize an affiliate marketing program, which would be a good promotional tool for your business.

Key Takeaways:

• After you use your leads to generate sales, you can still use them to generate further sales. For example, you can upsell.
• Upselling is when you sell a customer you already have a newer and potentially more sophisticated, or interesting, version of a product they already own.
• Another way to continue mining those already used leads is to use the technique of cross-selling. Cross-selling is all about offering a complementary product.

“It may take a while to get it right, but once you do, you will start getting more sales without having to do much to keep them coming in.”

Read more: https://www.clickfunnels.com/blog/unique-ways-to-increase-sales/

Thank you pages can be utilized to secure the level of commitment from the subscriber. You have someone who is definitely interested in your site, so it is time to ask them for even more of a commitment to you. Are you selling something, offering a newsletter, want a confirmation email sent so you can verify their information? You want to let them know how taking further action benefits them. Will they be getting a great newsletter, a discount? You can also use the Thank You page to grow your users by asking the subscriber to invite a friend.

Key Takeaways:

• Marketers are generally aware of sales opportunities to be mined on their landing pages. They may be less aware of such opportunities, available and yet going unused, on their Thank You pages.
• The Thank You page is the page specifically shown to a new subscriber either after their initial email subscription, or after the subscriber's email is confirmed.
• Although a Thank You page is specifically about expressing gratitude it can have other uses too. Such a page can also be used to develop sales leads and also to get more social media followers.

“The reason why these often overlooked pages are more powerful than most entrepreneurs realize is what is known as the Commitment and Consistency principle of persuasion.”

Read more: https://www.clickfunnels.com/blog/thank-you-page-examples-and-tips/

Online marketing requires being on top of every tool that can give you an edge. Youtube Live is a tool that many people haven't picked up on as they feel like Facebook covers everything they need. Live video isn't just for video game streaming and can be used to pull leads to your organization. You might not know what you'd like to broadcast but simply customers would like to get to know you and you can choose how you'd like to express yourself.

Key Takeaways:

• Sadly, YouTube is a much underutilized marketing tool, because literally billions of hours of YouTube are watched daily.
• Data shows that more than two thirds of people polled would rather watch a video than read a blog post.
• Even more to the point, 70% of those that indicated a preference for videos also selected YouTube as their video platform of choice.

“Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing.”

Read more: https://neilpatel.com/blog/youtube-live-leads/

A sale funnel has to primarily do two things to be successful. They need to engage with the users while providing value at every stage. Bring awareness to your deal and then get them interested. These are the first two steps of AIDA. Finish this funnel with desire and a call to action. All of the products in your funnel should be related to each other so that the customer is not turned off and distracted.

Key Takeaways:

• The traditional sales funnel is based on a model that was actually developed back in the nineteenth century.
• Elias St. Elmo Lewis developed the AIDA model upon which more modern sales funnels are based.
• AIDA is actually an acronym. It stands for awareness, interest, desire and action.

“The reason why this sales funnel model is called The Value Ladder is that at each step you provide more value to the potential or existing customer.”

Read more: https://www.clickfunnels.com/blog/sales-funnel-optimization/

In a digital world in which we live today, it seems that information never goes away once it becomes public. Single move that wasn’t right at the time can cause problems for your business for many years in the future. Understanding the mechanism of removing such information from virtual world can mean the survival of your business. There are many reasons why you may need to remove damaging information, but perhaps it is simply outdated. Before you decide to remove information, review whether such effort is worth your time.

Key Takeaways:

• There are many reasons you’d want to remove information from Google. If there’s incorrect, problematic, or outdated info about you or your business online, it can harm your site’s performance.
• You might find that, for whatever reason, there’s information on Google about you that doesn’t belong there. There are a few different reasons why this can happen, and most of them are harmless.
• There’s also a lot of distrust in data these days, so it’s even possible that a news network or online outlet has posted incorrect information about you.

“In this article, I’ll cover everything you need to know so you can manually remove information from Google; instead of waiting for them to do it for you.”

Read more: https://neilpatel.com/blog/remove-information-google/

My website started as a side hustle, but by the time I sold it, it generated over half a million dollars in revenue. Just like most other hustles of this kind, it started as an idea. In beginning, it was just a review platform for various virtual assistants offered by other companies. The initial steps were ordinary, like domain registration, theme design and customization. In time, I utilized social media and also started posting original content. When I decided to sell the website, it was primarily due to a desire to try something else and the opportunity cost.

Key Takeaways:

• Over the course of 9 and a half years of running Virtual Assistant Assistant–including the proceeds from the sale–the site generated over $550,000 in revenue.
• What would I call this project? I searched for available domains with the keyword “virtual assistant” in the URL, and ultimately registered VirtualAssistantAssistant.com.
• With those foundations in place, I began creating content. That meant both informational articles on the benefits and how-tos of working with virtual assistants, and company profiles.

“This is the story of how I started, grew, and sold a very part-time online business.”

Read more: https://www.sidehustlenation.com/my-550k-side-hustle/

Google offers many marketing tools that can help you with content marketing strategy and management. Even experienced professionals in this business area cannot claim they utilize everything Google has to offer. For broad base, there are essential Google tools that everyone should be using. Analytics may be most popular for professionals looking at data analysis. It provides tools not only for data collection, but for analysis too. Search console is somewhat similar and time spent on this tool is time well spent.

Key Takeaways:

• When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result.
• While there are many to choose from, the Google Keyword Planner remains one of the best ways to conduct keyword research.
• No two people use Google Analytics in the same manner. But, there are several things to keep in mind if you’re a content marketing professional.

“Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro.”

Read more: https://neilpatel.com/blog/10-free-google-tools-all-content-marketers-should-use/

Marketplace on Facebook social media platform is fairly well-known, but Instagram’s counterpart is still underutilized by marketers. That is a shame, because the platform had over a billion active, registered users which provide many opportunities for businesses to promote and sell their products and services. Shopping through the platform is possible in direct transaction through the application. The process is quite simple, making the transaction easy for both sides, while enabling platform to retain visitors for longer time.

Key Takeaways:

• Lots of opportunities exist for marketing on the channel, so it can be a great place to build a follower base and get the word out about your products and brand.
• An Instagram shop exists like a mini e-commerce store, within Instagram, as an extension of your brand’s page.
• Instagram Shopping is a pretty simple process for Instagram users. The whole idea of this feature is to make things more enticing, so users spend more time on the app.

“Shops can choose to allow purchasing directly from the app, using Facebook Pay, or they use their Instagram shop to point to an off-site e-commerce store”

Read more: https://neilpatel.com/blog/instagram-shopping/