How to boost employee content marketing and leverage it

Are you looking for a way to connect with your customers, humanize your brand and engage your audience?

And many other. Employee content marketing might just be what you need to fulfill all of these needs. People purchase from people, not brands and logos. Employee generated content is often used to accomplish this.

This is an example of video marketing. 54% of customers said they would like to see more videos from brands, more than any other content.

Source Hubspot

Video increases conversion rates by 80% on landing pages, and 90% of customers believe video helps them make informed buying decisions.

Video gives your company an human face.

This is why employee content marketing has become so vital. Content marketing can take many forms. However, it breaks down the logo to create face-to-face interactions with your audience.

We'll be explaining why it's important to connect with your audience online, and highlighting some ways you can make it work for you company.

Quick Takeaways:

Content marketing for employees can include user-generated content, interviews and quotes, podcasts, etc. Your goal is to make your employees the face of your company, and to encourage them to interact with your audience.
Brands aren't trusted by people. People are more inclined to interact with people from your company online than they are with your brand's official pages.
Choose an employee content marketing strategy that is right for you. Find employees who reflect your values and target audience segments, and then experiment with new tactics.

Here's a quick video by Carla Johnson to get you started:

What is Employee Content Marketing?

Employee generated content marketing, at its most basic level, is content that your employees create and share. It does not include your brand. For the greatest impact, you might share employee-created material from a specific page. Then ask employees to share it on their own pages.

HubSpot has, for instance, a page called HubSpot Live where users can share content about their team members.

Source: @Hupspotlife – Instagram

There are many ways to market your employee content. These are the top ways that top brands use it.

Webinars and Q&As

Semrush is just one of many companies that understands the importance of making employees the human face for their brand via webinars.

Source: Semrush

Semrush even includes photos of the webinar hosts in their featured photos to make sure they are highlighted. They recognize the importance of virtual events in forming human connections and so prioritize this every step of their journey.

User-Generated Content for Employee Lives

Every employee is unique with their own interests, hobbies, likes and dislikes. HubSpot, a company that shares detailed stories about their employees, helps followers to connect with them on an individual level.

Editorial Blog Categories

You can provide employees with a place for their opinions and op-eds in your blog, just as news media have opinion sections. You can allow them to share their opinions on topics like:

Industry Changes and What's in Store for the Future
They have worked in your industry or at your company.
What they bring the industry and company culture
Why they are important for your company, and what they hope to achieve
How they build relationships and connect with customers
What they do in their day

Narration and Video Hosting

You don't need to hire a video host when your company already has a large team of employees who will be your public face. They already fit your brand's culture.

Salesforce has both their team members and their guests featured on their YouTube channel. Their header photo looks almost like a cast list from NBC and reflects their diverse audience.

Source: YouTube

Share Content Marketing with Personal Profiles

You could also encourage employees to share content marketing material from your brand with their audiences.

As you would do for an influencer, analyze your employees' social media profiles and focus on their followers. Reach out to the people who have the most followers that best reflect your target audience.

Why bother with employee content marketing?

You may not have noticed that most top brands use employee content marketing strategies – or even complete strategies – to reach their customers.

Are you sure they would put in so much effort if it didn’t yield results? Nope. Here are the reasons they are dedicated to this cause and why you should too.

People don't trust brands, but they do trust people

96% of consumers do not trust advertisements. This is a sign that your B2B buyers do not trust brand content. Ask your buyers what they want, and they will likely give you more detail.

36% of buyers believe vendors have no influence on their final decisions, while 44% say vendors are somewhat influential.

Consider this your hint.

They don't want your brand to speak for them. They want to hear from humans, like customers and employees. Although employees may be emotionally attached to your brand and might even prefer it over shouting from a logo, it is still better than nothing.

Employer Content Marketing can Attract better Job Applicants

Employers who invest in employer branding are three-times more likely to hire high quality employees than those who don't.

Marketing to customers is not enough. You must also market to your future employees with employee content. Here's a sign that you are struggling to attract applicants who share your company's values.

Many top companies have career pages on Instagram. This is how Whole Foods communicates its culture and seeks to attract the right employees for their brand.

Source: @wholefoodscareers

Employees have more followers than brand pages

Did you know that employees have 10x more social media followers than the official pages for the companies they work for.

It's not possible to convince everyone with a large following to make their personal page a brand page. If your target audience is similar to yours, you can encourage your employees to share more content.

More engagement is achieved with personal employee accounts than through company pages

Employees have a tendency to have larger audiences and get better engagement than the official company page. This is 8x more.

Furthermore, leads that you get through the social media activity of your employees are seven times more likely to be converted than leads from any other source.

Leaders can get a glimpse into the culture and personality of your employees. It's difficult to emphasize enough how people will buy from people, not brands. It's possible to create a content marketing strategy that will benefit your employees.

The power of employee content marketing can strengthen your brand's culture

It doesn't matter how loud you shout about your corporate culture. If people don't see your team live it, then it's nothing but words on a screen.

People want to see who is behind the words. What does the value actually mean in practice?

71% of consumers prefer to buy from brands that reflect their values. What makes it reasonable to expect B2Bs will prefer something different? Every vendor decision affects their livelihoods and jobs. B2B buyers are more concerned about your values than the consumers who buy skincare products and coffee.

Employer Content Marketing Gives Your Brand A Human Face

It is impossible to ignore the importance that you see human faces staring back at your computer screen.

Logos are not drawings. However, your employees are people. They have families, pets, interests and likes.

Your brand is no longer a logo. It becomes a community of people who share common values through employee content marketing. You can't ignore the importance of people to people marketing, considering that 31% Americans admit they are "almost always" online.

8 Strategies to Encourage Employee Content Marketing & Leverage It

Employee content, like all content marketing, requires a strategy. You should plan carefully who and what should be included. These employees will be the public face for your company so make sure you do this well.

1. Create a group of employees that reflects your brand's audience

Be strategic. It is not enough for any employee to share your brand's content. Here, treat your employees as influencers. Consider these questions:

Is their audience on social media accurately representative of our target audience?
Are they living our brand's values?
Are they able to keep their audience interested and happy with the content they share?
Do we want them to represent our company publically?

You must ensure that the culture of your company is reflected in the content you produce.

2. For employee-generated content marketing, create dedicated social media pages

Many companies have two social media pages dedicated to employee content. One is for general employee life, the other for market careers.

Nearly 30k people can see the HubSpot Life Instagram page, which gives them a glimpse into the daily and personal lives of those behind the brand.

Take a look at the Story highlights. They are so personal. This content feels like someone is sharing updates directly with their followers. This content is not official brand content. It feels too real.

3. Ask employees for input on your general content marketing material

Another form of employee content marketing is also possible. You should ensure that key employees who represent your brand's values and target audience are actively involved with your content creation process.

Ask them questions like:

What are they reading this week
What are their friends complaining about on social media
How to make better content than your competition

Make sure you are open to hearing the answers and that they are considered as part of your content strategy. You could even ask employees to be your content marketing liaisons or to provide quotes on certain topics.

4. In your content marketing posts, tag certain employees

Are your employees willing to give input or provide quotes? What pieces of content did they create?

Tag employees when you post new content to social media. Encourage them to share the content with their followers, regardless of whether you think they would like it or if they were involved in its creation.

5. Create a Hashtag for Employee Content Marketing

Customers can use branded hashtags to share photos, videos and links about their brand experiences. You can do the same thing for your employees.

Customers can use the hashtag to search for your logo and find out what it looks like. For user-generated content, you can scan the hashtag to share it on your page.

However, you should make sure that your home is clean before you go this route. Before you can allow UGC to use your space, you need a strong culture.

This is what Semrush does, and the results are amazing:

6. Employers can host webinars or Q&As.

Your brand's values and culture should be reflected in your team. They are the ideal hosts for webinars and Q&As. This is the point at which almost every company that has the budget for webinars has dedicated employees who will host the events and answer any questions.

Brandwatch is a bit more professional than Semrush or HubSpot (compared to casual), but the real focus remains on human employees.

Source: Brandwatch

7. Get Leadership Involved

82% of customers trust companies whose senior leaders are active on social media. T-Mobile's John Legere with weekend chili cookoffs is a good example of how not everyone should be following his lead. However, you should find a strategy that works best for you.

Mailchimp invites their co-founders to the Instagram conversation through fun Zoom video clips. The company's leaders can be seen by followers so that they can feel secure.

8. Incentivize employees to share or participate in content marketing

You must also treat your employees as content creators and influencers if you want them to be treated like other content creators and influencers.

This could mean many things, depending on who the employee is and what they bring to your content marketing.

Some hosts of webinars, podcasts, or YouTube channels might be eligible for promotions or raises. However, user-generated personal stories might not be eligible for any monetary bonuses or perks. Others can also share special links and discount codes.

It is important to show appreciation to your employees for their contributions to content marketing strategies. They already know what you get and deserve it.

What is your Employee Content Marketing Strategy?

Are you inspired by reading how other companies use employee content marketing in order to increase their bottom line? Or are you overwhelmed?

Do not stress yourself too much. You need to be careful about employee-generated content unless you have years of experience.

Take some time to think about how it could benefit your brand, and most importantly, your audience.

Looking for some ideas on how to create a content strategy that will appeal to your employees? Workshops can help you evaluate your competition and determine where you stand relative to the landscape, so that you can make the right decisions.

Marketing Insider Group's first article was entitled How to Boost Employee Content Marketing & Leverage

Frequently Asked Questions

What are the five marketing concepts?

The following five marketing concepts can be used:

Branding – A brand is an image that people have for you. It's the first thing people associate with your name. You must create a consistent brand identity across all media.
Your position is how you present yourself to your market. What does it mean to be who you are and why should people care?
Message- This is your message's main content. What is your point? What is your point?
Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
How do you measure success?

What are the 4 types of marketing?

Marketing is divided into four categories: Traditional Advertising, Direct Mail, Public Relations, and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. This way, you can use them together to reach your goals.

What is the role of marketing in a business strategy?

Marketing is an integral part of any business strategy. Marketing is key to every business strategy. And without sales, marketing wouldn't matter. Therefore, marketing is crucial to any business strategy.

However, not everyone is aware of the importance and value of marketing. Many people think that marketing is only about spending money on advertising campaigns. Marketing encompasses much more than this. Marketing encompasses everything you do to communicate your company's identity and position in the marketplace.

Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers see me? How should I present my self to the world?

If you don't have the answers, marketing isn't something you've considered.

What are the seven steps of an internet marketing strategy.

Internet marketing strategies are used for achieving business goals using online media. The seven essential steps of internet marketing include planning, research implementation, monitoring, analysis and optimization. Each step should be repeated regularly to ensure effective internet marketing.

Planning – This involves identifying your target audience, and creating a plan to reach them. Consider who might purchase your product/service.
Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It can also give you valuable insights about consumer behavior and popular trends.
Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. Once you've chosen your platforms, ensure they're set up correctly. Decide whether to spend money on advertising or pay per-click.
Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
This allows you to compare results to benchmarks or previous performance levels. This step shows you how to improve areas where you are struggling.
Optimization – Optimizing your site means making changes to increase its efficiency in attracting visitors. You could, for example, add new features to your site or modify how visitors navigate it.
Evaluation – You can evaluate the progress of your campaign to determine how it's performing. Do you see any areas for improvement? If you don't, then you have probably reached your goal. If there are still problems that need to be addressed, you will need to reevaluate.

Which are the five best social media marketing strategies for your business?

Social Media Marketing allows you to promote your company online. It's an excellent tool for spreading brand awareness and generating leads and sales. Here are five ways social media marketing can help boost your business.

A Facebook Fan Page allows you to interact with customers via Facebook. You can also upload images, videos, or other files.
Twitter – Promote your business on Twitter – Twitter is another great platform to connect with people and share information. Increase visibility by using hashtags
Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If they like what is shown, they may click to visit you website.
Host Live Event – Hosting live events will allow you to meet face to face with potential clients. They will be able to ask questions about the products and services you offer.
Respond to Customer Reviews – Positive reviews help build trust with your clients and encourage repeat purchases. Respond quickly to any negative comments.

What is the difference in marketing and advertising?

Advertising is a type of communication that promotes products and brands. Advertising is usually accompanied by a clear call for action, such “Buy Now!” You can also click here.

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing can also help build relationships between current and potential customers.

If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. You could talk about your history, philosophy, and commitment to quality. You might share customer testimonials. You could even organize an event in which you give away shoes for free to encourage people to visit you website.

In short, marketing is about telling stories. Advertising is about selling things.

What budget should I set aside for my first campaign in digital marketing?

It depends on which campaign you are planning to launch. Your first campaign may cost you between $50 and $100.

Advertisement space can be purchased for search engines such Google or Bing. These ads cost approximately $10 per click.

Banner advertisements can be placed on any website. This will help you attract new visitors and bring them back to your site.

You can also hire a freelancer for banner design. The hourly rate for freelancers is typically between $20-30.

Once you have created your ad, it is possible to start tracking your results. There are many tools for tracking analytics that you can download from the internet.

It is also possible to track data manually. A spreadsheet can be used to track data about campaigns. It will allow you to record every metric (such clicks, impressions etc.).

Once you have collected this data, it is possible to determine if your campaign has been successful.

You can always try other methods until you find the one that works.

Statistics

This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)

External Links

How To

Top 10 Affiliate Marketing Strategies for 2022

Affiliate marketing is a popular form of online advertising.

It allows companies promote products without incurring upfront costs. Instead, affiliates earn a commission every time users purchase the advertised goods.

There are two types main affiliate programs: cost-per sale or performance-based. Performance-based means that an affiliate gets paid after a certain number of sales occur. Affiliates get paid a set cost per sale regardless of whether they sell anything.

This article will discuss the top 10 strategies for affiliate marketing in 2022. We will discuss each strategy and show examples of successful campaigns.

#1. #1.

Online retailers are increasingly using brand loyalty programs. They enable customers to accumulate points whenever they shop or visit a website.

These points can be later redeemed for special offers, discounts or rewards.

For example, Amazon's Prime program gives members access to exclusive deals and perks.

Amazon also runs a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.

#2. #2.

Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are perfect places to advertise products.

Targeting potential buyers can be done by companies via ad networks. Facebook lets advertisers target specific demographics or interests through its ads.

They may also target those who live within walking distance to a store.

Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can share content, ask questions and send tweets.

Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram, however, doesn't allow businesses send direct messages, as opposed to Twitter.

Instead, posts are automatically displayed on followers' feeds.

Pinterest is yet another social network that allows businesses to connect with customers. These connections include sharing images, asking questions, or answering customer inquiries.

#3. #3. Offer special discounts to influencers

Influencer marketing is a powerful tool for growing brand awareness. Brands can partner with influencers to offer them incentives for posting promotional material about their products.

This partnership often involves giving influencers free products to review or test out.

These partnerships go beyond product reviews. Influencers could also become brand ambassadors.

Brands may hire influencers to host giveaways or answer questions.

#4. 4. Create video ads

Video ads are becoming increasingly popular. Video ads have become increasingly popular since the advent of smartphones and tablets.

Advertisers may use video ads as a way to get attention and persuade viewers of their products to click on the links.

YouTube is a major website where advertisers may place video advertisements. YouTube allows advertisers to upload up to 60 seconds of video.

Google AdWords is another option for placing video ads. Google uses keywords to match ads to relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming increasingly popular. Mobile apps can be used to download and watch movies, browse books, listen to music, and even play games.

People spend hours reading books, playing video games, listening or watching movies on their smartphones.

Businesses should consider using mobile apps to drive traffic to their websites.

Apps can be downloaded to smart devices such as iPhones and iPads, Android phones and tablets.

App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.

#6. Integrate shopping carts into websites

For selling physical goods, shopping carts can be a very effective way to do so.

Customers can add items directly to their shopping cart.

Online shopping carts are gaining popularity. Many online retailers, such as eBay, allow customers to create accounts and browse product lists.

Amazon and other online retailers have integrated shopping carts to their websites. Customers can order the items they desire and make payment right away.

#7. Launch New Product Lines

The best way to attract new customers is with product lines

A press release is usually sent out when a company announces the launch of a new product line.

This release could include information about the new line's pricing and availability.

Once the launch is completed, the company can market the product.

#8. Develop Cross-Channel Marketing Programs

Cross-channel advertising refers to marketing efforts in multiple channels.

Cross-channel marketing can include, for instance, sending emails to subscribers via email, promoting products on social media, and running banner advertising on search engines.

To increase their exposure, some companies use multiple channels.

Some companies also sell products in brick and mortar stores. In addition, they also sell products online.

Some companies may use both channels simultaneously in an effort to increase sales.

#9. #9.

Companies can use data analytics to enhance their business operations and maximize their profits. Data analytics involves the analysis of data collected from multiple sources in order to discover patterns and trends.

Analytics can detect problems, assess current practices and predict future needs.

Analytics tools can be used to collect data from many sources such as web servers, databases, applications, and other websites.

These tools allow companies to gain insight into their customers and their behaviour.

#10. #10.

Every business needs to be satisfied with their customers. Satisfied customers are more likely to return for more services.

A satisfied customer is also more likely to recommend your products to others.

Satisfied clients are less likely than others to complain about poor service.

For all businesses, customer satisfaction is a key goal.

It is possible to do this by providing outstanding customer support.

Employees should respond promptly to customer inquiries and solve problems effectively.

Offer quick shipping options so customers don’t have to wait too much before receiving their orders.

Also, make sure your website is easy to navigate.

Your site must load quickly and provide clear instructions.

Remember that not all customers will be the same.

Some customers might need extra assistance, while others won't require much effort.

Therefore, you should tailor your customer support policies to suit individual needs.

Doing this ensures that everyone receives excellent service.

If you want to learn how to create an affiliate marketing campaign, check out this guide.

We've covered everything that you need to know about affiliate marketing.

Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.

This will give you experience and credibility.

Then you can use this knowledge to increase your earnings

————————————————————————————————————————————–

By: Michael Brenner
Title: How to Boost Employee Content Marketing and Leverage It
Sourced From: marketinginsidergroup.com/content-marketing/how-to-boost-employee-content-marketing-and-leverage-it/
Published Date: Tue, 04 Oct 2022 14:00:04 +0000

The Ultimate Guide to Paid Marketing

By Peter

Congratulations, you've successfully implemented your content marketing efforts and have a steady stream content coming in. Although it's not easy to create ideas, planning and execution will make you feel OK about your performance so far.

What if I said there was a way to boost your content marketing's engagement and views? You might be wondering how?

Enter: paid Content Marketing.

Paid content marketing allows you to artificially push your efforts in front your customers' eyes online.

Semrush.com has a quick overview of content marketing and digital strategy.

Quick Takeaways

Companies spend a lot (sometimes even too much) advertising at launch

Content marketing can be a sustainable way of driving new traffic to your site and attracting new customers to your product. But, you can also increase your views by using paid content marketing

Building your audience organically can help you make more money. Using paid advertising to promote products and services is not the best option.

Paid content marketing works only if you have good content marketing strategies. Let's begin by explaining why content marketing is important.

Why content marketing?

To maximize your product's visibility, you need to have a solid content marketing plan. While it's easy for people to forget about content marketing in the hustle and bustle, it is crucial to your long-term sales goals.

To see a greater yield, you will need consistent, high-quality content for an average of 3-4 months. Although one article per week is a good start, you will see the best results if you publish more often. This is particularly beneficial for businesses who expect prospects to search information and education before they buy. It is crucial to create context around why they need your product and lead them to the conclusion.

Let's take, for example, an air purifier. Articles such as Health benefits of an air purifier or Best appliances to your room can lead prospects directly towards your website, where they'll find what they are looking for.

Paid content marketing

Promotion on social media for a fee

How is your social media presence? If you answered no or not very, chances that your visibility is low. Your brand recognition builds trust with prospects.

If the answer is quite good, then paid social media promotion may be one of your best options for paid content marketing strategies.

Each social media platform has its own approach to promotional advertising. Instagram and Twitter use ads that are hidden in users' timelines.

Although anyone with a little bit of attention can tell the difference between advertisements and real posts, the post inserts itself right in their middle screen.

These companies use their own targeting algorithms and targeting methods so you can be sure your ads reach your buyer personas and target audience. To attract new customers, you can earn followers and engagements by paying for your content on social media.

Marketing to Influencers

What about using social media to promote your product or service in a new way? Influencer marketing involves sending money to people with high following numbers to promote or demonstrate your product or services.

Source: Marketing charts

Let's take a look at the gaming industry as an example. Respawn Entertainment targeted YouTube and Twitch streamers who had played similar titles when they launched Apex Legends Battle Royale, a free-to-play game.

The result? The result?

What's the point? People love to see their favorite social media stars showcase products and companies. Companies like BetterHelp and Hello Fresh have had record numbers of sign-ups for paid advertising on podcast channels.

Although influencer marketing isn't something new, it's here to stay. What can you do to make it work for your company?

Paid SEO

Google anything. Anything. There is a good chance that the top 2 to 3 sites will be promoted or paid to rank that high. Every industry has its own unique way of putting their site above the rest.

Google Ads sponsors an auction you can bid on. You would typically bid on keywords related to your topic, business' product, or service.

Wordstream.com provides a list of common criteria that can increase the chances of your link being promoted.

The relevancy of your ad to search query
The relevancy of the keyword for your ad group
The relevancy of your ad on its landing page
Historical PPC click-through rates (CTRs) for the ad and its group
Historical account performance

It's the same as what we said earlier: you need to have solid content marketing foundations to succeed under paid promotion. The cost of this service varies depending on the keyword popularity and cost per click.

Source: Wordstream.com

This could impact your budget in a way that is different depending on the type of business and size of your competitors. Paid content marketing requires a strategy and analysis of the market.

Take a bow

Paid content marketing can be a great way for you to add that extra edge to your content marketing efforts. Paid promotion is best when you are already doing the work. This is not a free pass to jail card. It's meant for you to improve on the great work that you already have done.

Now that you have the knowledge, begin planning where your company can implement a paid content marketing plan.

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.

Marketing Insider Group published The Ultimate Guide to Paid Content Marketing.

Frequently Asked Questions

How do you build an Ecommerce Marketing Plan

The first step is to define what you want. It should be related to your business. However, it should also include enough variety to keep customers interested.

The second step involves determining the amount of money that you are willing to spend on marketing, advertising promotions, or other methods. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.

Once you've determined how much money you require, you can create a budget. Asking an expert in emarketing can help you determine which marketing method will work best for your business. They can help decide the best marketing strategy for your business.

Once you have a plan, you can start implementing it. This can be made easier by hiring someone to do the job for you.

It doesn't mean you have to start over. Use proven strategies that have worked well for other online retailers. Remember to test everything before making any changes.

Never forget that your ultimate goal must be to increase sales or profits. Your eCommerce marketing strategy must consider both short-term goals as well as long-term plans.

Our article on eCommerce marketing tips will help you increase your sales. We hope they help you find success!

What are the five main marketing concepts?

These five marketing concepts are:

Branding is a way to project a positive image of yourself. It's the first thing people associate with your name. You need to create a brand identity that is consistent across all media.
Positioning: Your market positioning is what you do. What are you describing about yourself and why should others care?
Message – This is the content of your message. What is your point Why should anyone buy from you?
Marketing mix – This includes channels, pricing, promotions, and other marketing tools that help you reach your target audience.
Measurability – How can you measure your success?

What are 5 top social media marketing tactics?

Social Media Marketing can be a great way for your business to get noticed online. It is a great tool to increase brand awareness, generate leads, and sell products. Here are five ways social media marketing can help boost your business.

You can create a Facebook Fan page to allow you to interact with customers directly on Facebook. You can also upload images, videos, or other files.
Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. Use hashtags to increase visibility.
Post Videos on YouTube. Many people enjoy watching these videos. If they like what they see they might click to visit your site.
Host live events – Live events allow potential clients to meet you face-to–face. They can ask any questions about your services and products.
Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. React quickly to negative comments.

What are three examples of internet marketing strategies?

Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing includes email marketing and social media marketing. It also includes search engine optimization (SEO), paid-per-click advertising, PPC, and website design.

It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many other ways to earn income that don't require you to spend any money. But, the higher your return, the more you will invest in each option.

Email marketing is perhaps the most well-known form of online marketing. This involves sending email to potential customers with information about your business, and its latest offers.

Another popular way to market is via social media. Facebook, Twitter and LinkedIn are all great platforms for sharing information and interacting with friends and loved ones. These sites provide businesses an excellent way to communicate with their clients, increase awareness and build trust in their products or service.

Search Engine Optimization (SEO), is a technique that improves the visibility of websites in major search engines. Webmasters have the ability to increase traffic to their sites by improving the quality or quantity of relevant backlinks.

Website Design is the art of designing a website that looks attractive and functions well. Website designers determine the style and layout of a website. Website designers also make sure the website conforms to technical specifications and meets accessibility standards.

Pay Per Click Advertising (PPC) is advertising where advertisers bid on keywords related to their products or services. Advertisers only pay for clicks on their ads. PPC ads appear on search results pages at the top or bottom.

Statistics

81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

influencermarketinghub.com

The State of Influencer Marketing 2021: Benchmark Report

hubspot.com

YouTube Marketing: The Ultimate Guide

Free Chatbot Builder Software

youtube.com

YouTube

neilpatel.com

How to Use SEO To Build Your Brand

Marketing Automation: Examples & Tools (2022)

How To

Here are top brands' online marketing tips and tricks

Make sure your content is relevant when creating content for internet marketing. Your audience won't care if you don't offer your product or service. Why would they care about your blog content?

If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.

Use social media platforms such as Facebook, Twitter, LinkedIn, and Instagram as an effective way to promote your business. Social media sites enable businesses to communicate and interact with their customers.

The social media platforms also offer a great opportunity for clients to connect with each other.

Create content that engages users and encourages them to share content with their friends. Shared content can reach more people and increase traffic to your site.

You can keep your content fresh and updated by posting regular updates. It is better to post daily or weekly than once a month.

Posted content usually receives more engagement because readers expect to see new content.

Your content should contain links to your homepage. This makes it easier for your visitors to find additional resources.

Make sure that your content is mobile-friendly Mobile devices now outnumber desktop computers. According to a recent survey more than half of internet users access websites via smartphones.

Test it on various smartphone and tablet browsers to ensure your content looks good when viewed on small screens. It is obvious that any website developer or owner should adopt the mobile-first strategy.

It's more than aesthetics. Mobile websites convert better than desktop ones. Not only are they easier to navigate, but they also tend to load faster because of the smaller size of the site.

Content that is valuable to your audience.

————————————————————————————————————————————–

By: Carter Grimm
Title: The Ultimate Guide to Paid Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/the-ultimate-guide-to-paid-content-marketing/
Published Date: Tue, 04 Oct 2022 10:00:16 +0000

How to get a free domain name in just 3 steps

By Peter

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Your domain is what makes your site unique. It's where your website lives online and how visitors find you.

One of the most important steps in building a website is to register a domain name. It can be expensive, but I will show you how to get one free of charge. Also, make sure you choose something that is relevant to your business niche.

This article will show you how to get your domain for free.

Your 2-Minute Cheat Sheet

Do you need a quick answer to how to get your domain name for free? Let me cut to the chase.

A web hosting company is necessary if you plan to launch a blog or website. Hostinger is my choice when it comes to choosing from the many options.

The company offers excellent speed and reliability. It also offers a no-cost domain name for the first year.

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Hostinger makes it easy to get your domain and hosting setup in one go. Hosting is still available for a small fee, but the domain name is yours for nothing.

Click here to create a Hostinger Account and sign up. The entire process is quick and easy with the guided setup.

You'll then have hosting, a domain and a basic site ready to go.

You might also be able to use a subdomain for free if your budget is tight.

Wix and WordPress are great website builders. There's one catch: instead of a simple.com website like mine (NeilPatel.com), your site will look something like.

yourusername.wixsite.com/yoursiteaddress or yourdomainname.wordpress.com.

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This is not ideal. There are some downsides to not having a clean.com

I don't have a URL that is well-branded. My URL (neilpatel.com) is synonymous with my brand. My name is all that's required to find me online. My brand is confirmed by everything on my website, from my bio and picture to my name in my browser bar. This builds authority, which is important for SEO and connecting with visitors. You can't create authoritative content without a clean.com. You can, but having your own URL with branding is a great way to get started.
Making it harder for people to find you: What's easier to remember — coffeemugdesigns.wordpress.com or coffeemugdesigns.com? Although it's not a big deal, people need to remember a lot of information. It's a small thing you can do to make your URL more easy to remember. A clean domain name can help people find you later, for example, if your coffee shop has a table at the local farmers market.
Reducing trust in site visitors. Taking the initiative to have your domain name removed from other brands such as WordPress is a sign of professionalism and dedication. This helps to build trust with your audience. It is especially important if you want people paying with credit cards or other payment methods directly on your website.

A subdomain is a good option if you are looking to try out the features of the website builder. This may be used temporarily to put your content online, so that you can build a website without having to invest in a.com. You can often convert your site to your domain or other hosting options later.

Don't be discouraged if a clean domain is not something you can afford to have. Hostinger makes it easy to get your domain.

Follow these steps to obtain a domain name for free.

Visit the Hostinger's website
Choose your hosting type
Claim Your Free Domain

Hostinger will allow you to do everything in one place. While I'll be able to show you some other options, it is possible that you will need to interact with multiple vendors in order to complete all the steps.

Step 1 – Go to the Hostinger's website

Click here to go to Hostinger.

Click Start Here to be taken directly to the checkout page.

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This checkout page has been set up with my recommendation. Premium shared hosting is the most affordable plan and includes a domain name.

For the best rate, I recommend choosing the longest term. You can lock in a very attractive rate of $2.59 per monthly if you sign up for four years of hosting.

To get the best deal, click on the box to the right.

Check out the add-ons listed below to see if they are of any use to you. They aren't essential, but they are useful features like priority support and daily backups.

Once you have completed that, click Submit Secure payment and you will be able to proceed with setup.

Step 2 – Select Your Hosting Type

Hostinger's shared hosting is available at a discounted price. You don't even have to choose a type of hosting. All premium shared hosting is ready for you.

You may be able to identify the needs of your website and determine that shared hosting is not enough.

If you don't know what hosting is, continue reading to find out more about the differences and who each type of hosting is best for.

Shared Hosting

If you are starting a new site, I recommend shared hosting.

These plans are not only cheap but can also be used to accommodate low-traffic sites. Your website is shared with many other websites. By sharing server resources with other tenants, you can save money.

It's almost like having your own home but living in an apartment. It's less expensive and requires no maintenance.

Your site may experience performance problems if one of the shared servers starts using too many resources. This is why shared hosting doesn't work well for very large, complex websites.

This is a great option for anyone who's just starting a website, or if they're looking to revamp a local business or site. If you don't expect high traffic volumes or lack technical knowledge, shared hosting is the best option. Shared hosting is suitable for businesses that have less than 10,000 monthly visitors to their websites.

Shared hosting is a good option if you are building a website to promote a local business. If your site grows beyond the capacity of shared hosting, you can always change to another model later.

Cloud Hosting

Cloud hosting gives you better performance without paying for more expensive options.

Cloud hosting is the same as shared hosting. However, multiple servers are connected via the cloud so that no one server gets hampered by a resource-hungry, bulky or popular site.

This can lead to better uptime and speed, as you don't share the resources of one server. Although this might work well if you don't expect a lot of traffic, it is critical to your business model that you have reliable speed and uptime no matter what other sites are doing.

Cloud hosting is half the price of shared hosting, but it's not as reliable and powerful as the next option.

VPS Hosting

VPS hosting is virtual private server hosting. This category covers plans that offer better performance at a higher price.

This hosting type offers you exclusive access to valuable resources. Technically, this means that you share a server with other websites but have a virtual server that has dedicated resources.

If you anticipate sudden spikes in traffic, this type of hosting is for you.

Dedicated Hosting

You have exclusive access to a server that is only for your website with dedicated hosting. It's not necessary to share it.

You will get premium performance from this subscription plan. However, you must also be willing to pay a premium price.

If your company is large and has high traffic, this is an excellent option. This is a great option for businesses that want total control over their hosting environment, such regulated industries like finance or healthcare.

This guide will recommend that you select the pre-selected premium shared hosting plan. You can also choose other plans to personalize how you set up your domain name and to pay for hosting.

Step 3 – Claim Your Free Domain

Once you have completed checkout and paid, you will be taken to your Hostinger control panels, hPanel.

You'll find an option right in the center to claim your domain.

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To search for your favorite free domain name, click Claim Dom. Click the purple box to the right of it.

You should consider a.com extension. It looks more professional and makes you seem more trustworthy to your visitors.

If the.com extension has already been taken and you are 100% set on the name, I wouldn't consider another domain extension.

A.com domain is essential for small businesses. Small blogs, personal websites, side hustles, and other sites may also benefit from a.com extension.

Then, you will need to fill in some information to register your domain name. Complete the form and send it. Hostinger will verify your registration details and send you an email with a link for verification.

Now you are ready to secure your domain name for free!

One more thing that I recommend.

Enable WHOIS protection. Once you have completed verification, you will be taken to your dashboard where you can find the section for your free domain name. Simply look for the slider button located under Privacy, and click it to make it purple and enable.

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This will hide your email address, phone number, and street address from public databases. It also provides important benefits such as:

Reduce spam:Spammers can mine data from anywhere they can find it. Having your name, email and phone number in public databases can result in an infiltration of your inbox and an increase in robocalls. This is a time-consuming task.
Lessening identity theft risks: Your personal information, including your phone numbers, email addresses, and telephone numbers, is useful fodder for fraudsters who might use this information to fuel their identity theft efforts.
Make your physical location more difficult to find:Not all bloggers and small business owners want their physical address, home address or business address displayed for everyone to see. If you are an e-commerce dropshipper and operate a small business from your home, it may not be a good idea to let the world know where you live.
Separating personal messaging from business messaging:WHOIS privacy allows you to create a separation between personal information and your business brand. This is important if your personal views, messages, and life are separate from your business.

You're done once you have completed the last step to protect your privacy.

Now you have a great hosting plan and a free domain. Hostinger is the best place to start if you haven't already.

There are other ways to get a free domain name

To be comprehensive, I will also talk about two other methods to get a domain free of charge. While I do not recommend them, it is always beneficial to have all the options.

Get a subdomain for free
Use a domain registrar for free (not recommended).

Below, I will explain each method in more detail. I'll also discuss the reasons I don't recommend them when it comes to how to get your domain free.

Option 1 – Get a free subdomain

Many website builders offer subdomains. This is a personal domain that exists inside an existing domain.

Remember the movie Inception in which Leonardo DiCaprio dreamed that he was in a dream? This is a similar story.

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A domain name is a name that you get within the domain name.

Squarespace, Wix and Weebly all offer subdomains. You can also get a free trial. If you love their services, you will be able to purchase premium plans which include everything you need to create, launch, and manage professional websites.

These options usually include a free domain name and a few other perks such as:

Drag and drop site builder: Many of these sites make it simple to create a basic website using drag-and–drop widgets. You don't have to know any programming to make a professional-looking site.
Web hosting The package that you purchase includes web hosting. This means that you have a complete solution for creating a website.
Templates Many of these sites allow you to start with templates so that you don't have to build a new site. The template you choose will be customized to your specifications. However, customization options can be limited.
Search engine optimization tools These site builders often offer basic SEO tools that can help you optimize your content with keywords, metadata, and other relevant information.

These perks aside, I find it hard to believe that this method isn't ideal.

Some of these perks can be somewhat restrictive, especially if your goal is to expand beyond the box for your website. Also, you run into the same problems as not having a clean.com that I mentioned earlier in this article.

Let's look at an example to help us understand these issues better.

Imagine that you can use Wix, a free website builder. Although you won't need to purchase a domain name, your site will be hosted on the Wix subdomain. It will look like this:

yourusername.wixsite.com/yoursiteaddress

Let's say your Wix username "My Stunning Website 123" and your free domain name is myblogsite. Here's what it will look like:

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Consider it: Does this look professional? Do you know of any websites with domains like that? Would this be a good place to enter your credit card information and personal information? Why would you expect customers do the same?

This is why I only recommend this method to those who want to try out new features and updates in your website builder.

WordPress is another option. It isn't as intrusive as Wix. The format for a free WordPress subdomain is: yourdomainname.wordpress.com

While this is an option when money is tight, it is not viable as a long-term strategy. Your free domain name should be short and memorable. This is impossible when you use a subdomain.

Another disadvantage is that visitors might not remember your domain name or find it difficult to remember. These site builders may offer SEO tools that can help boost your site's search engine results. However, this positive could turn into a negative if your visitors don't remember your domain.

Option 2 – Use a free domain name registrar (Not recommended)

Although you can obtain a domain name for free from a domain registrar it is not usually recommended. Particularly if your domain name should reflect professionalism and trustworthiness.

The truly free domains are those that use unusual extensions. You'll find.tk rather than.com.

Prospective customers will prefer a domain name that is yourbusiness.com to your yourbusiness.tk. Common extensions can be confusing and can cause trust to be eroded. Uncommon extensions can confuse consumers, especially in a world where many people are well-aware of scams and online phishing schemes.

You can also see why this is not a good option.

You don't even own the domain name. This defeats the purpose for launching a blog/website.

If you decide to go this route, however, you can also check out Freenom or GetFreeDomain.Name.

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Many domain registrars will offer you a free domain in return for your site running ads. Although there is nothing wrong in running ads on your website, it is not the best way. Here's why:

You don't have complete control over the ads you see. You might see ads that you aren't interested in or that don't appeal to your target audience. People might click away from your website without ever having read your content or considered your products or services.
You might not be able to control where your ads are placed. This could lead to ads being placed in the places you want your CTAs. This could also be a site that isn't visually appealing, or that appears spammy. This can lead to a lower customer experience which in turn drives up bounce rates.
Potential loss of ad revenue Let's say you drive high traffic to your site and your ads receive one million views. The ads won't bring you any revenue, but you will get a free domain. It's not fair and you would be better off spending the money to get the domain name.
You may lose potential conversions by adding clicks:Alternatively, you might want to completely avoid clicking on ads. If you are monetizing a blog, or any other site, clicks on ads that earn you money can be very lucrative. If you are setting up an online store, however, you do not want people clicking on your ads. Ads can make it difficult for people to click on your buy buttons.
SEO Ranking potential damage: Poor customer experience due to inappropriate, too many or poorly placed ads can lead to poor behavioral metrics for your website. This means that people leave the site and click away before they interact. They won't click on any other pages on your website and they won't spend much time reading your content. These metrics can hurt your SEO performance and rank, since Google considers behavioral metrics when ranking pages.

If you are seriously considering running ads on your site, I recommend that you do it through an authorized advertising network. It can provide a great source for income. Do not exchange ads for a domain.

Don't Forget To Renew Your Domain Name

Be sure to check the term for your first domain purchase. This is something I cannot emphasize enough.

It is not easy to set up a blog or website. It takes a lot of work to create a website or blog, find the right URL and design it, and then publish the relevant content.

Imagine the horror that you will feel when you wake up to find out that someone has purchased your domain.

Why? The reason?

Tragic.

This mistake has been made many times before and it has cost people a lot.

Here's one example of the bizarre things that can happen when domains expire. Vidme, a video embedding site, failed to renew in July 2021 and left behind expired embeds. This means that embedded videos on websites ranging from New York Magazine to the Washington Post were "naked".

A website for adult content bought the Vidme domain. This action eventually led to embedded video content from adult websites appearing on older news stories. This was not only a failure for Vidme but also a problem for all websites with embedded videos.

How can you prevent this?

First, note your initial term. Many registrars offer a one-year registration. However, some allow you to purchase five, 10, 20 or even 100 year registrations at checkout.

You don't need to worry about renewal if your initial term is longer. You also lock in the annual rate for the entire duration. This can help you save money in the long-term because domain name prices are subject to change.

A reminder for one month is also important, even if you don’t purchase a multiyear term immediately.

This will allow you to prepare for renewal without having your registration expire.

You can also review your domain registrar's renewal rates with a one-month head-up. Sometimes the renewal rate can jump quite a bit. You have at least a few weeks to look at your options and budget if it is higher than you expected.

Last but not least, if your budget is tight, I recommend setting up auto-renew for your domain.

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Most providers allow you to see in your dashboard your domain's expiry date, renewal cost and the option to enable autorenewal. Hostinger's services menu under billing settings makes it easy to do this, as you can see in the above image.

Auto-renewal is available with all the other providers I reviewed.

It is a good idea to check the renewal rate of your domain before it expires, in order to avoid any unexpected budget surprises if the rate increases.

It is also important to make sure that your payment method doesn't expire prior to the renewal date.

Sites won't automatically remove your domain name if your payment method has expired. You will typically receive an email informing you that the payment has expired and giving you a time period to make any necessary changes.

Emails can sometimes get lost in the shuffle and you may lose your domain name. If you want to avoid this, make sure to use a credit card with expiration dates or other payment methods.

FAQs

Can I get a domain free of charge?

If you are looking for a way to get a domain free of charge, signing up with Hostinger (or any other provider that offers domain names) is the best option. You will not automatically get a website if you have a free domain. Hosting is still required.

Which domain is the best free?

I recommend Hostinger. Hostinger is easy to set-up and provides free domain names with popular extensions like.com. Hostinger is a low-cost option for hosting. Hostinger costs less than $3 per month. This makes it affordable for domain registrations and hosting.

How do I auto-renew my domain?

You can auto-renew domains and prevent it from being lost to others by selecting auto-renewal settings. The expiry date can be found in the settings or dashboard. To select auto-renewal, look for a button or other option that you can toggle. Make sure the auto-renewal date is met by the payment method that you have entered.

Conclusion

Hostinger will get you a domain name for free. One that you don't have to give up even if your web host changes.

Another option is to use subdomains with reliable web builders such as WordPress or Wix.

You'll be able to get a reliable web hosting company and a free domain name in a matter of seconds. Trust me, it's not worth the effort to look unprofessional, run a spammy site, or get hacked.

Frequently Asked Questions

What are 3 examples in internet marketing?

Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing includes email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and website design.

It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are many methods to generate income, and you don't have to spend any cash. However, the more you invest in each method, the better return you'll receive.

The most common form of internet marketing is email marketing. This involves sending emails out to potential clients, informing them of your business and any new offers.

Another popular way of advertising is through Social Media Marketing. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. These sites are a great way for businesses to increase awareness of their products and services, as well as to establish relationships with their clients.

Search Engine Optimization (SEO) is a technique used to improve the visibility of websites within major search engines. Webmasters can increase traffic to their websites by increasing the quantity and quality of relevant backlinks.

Website Design is the art or creating a website that looks good and works well. Website designers design the website's layout. Website designers also ensure accessibility standards are met and that technical specifications are adhered to.

Advertisers can bid on keywords that are related to their products and services through Pay Per Click Advertising (PPC). Advertisers earn a commission when someone clicks their ad. PPC ads are usually found at the top and bottom of search results pages.

What are the seven steps of an internet marketing strategy.

Internet marketing strategies are used to achieve business goals through online media. These steps include research, planning, implementation, monitoring and analysis. Each step is essential for effective internet marketing and should be performed regularly.

Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. Consider who might purchase your product/service.
You can understand the needs of your customer and help you choose the best products or services to meet them. You also gain valuable insight into consumer behavior and trends.
Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. After you have chosen the platforms that you want, make sure they are properly set up. Decide whether to spend money on advertising or pay per-click.
Monitoring – Monitoring lets you see how your efforts are performing. Google Analytics Analytics allows you to track traffic flows, conversions rates, and customer demographics.
This analysis will allow you to compare your results with benchmarks and past performance levels. This step allows you to determine where your areas are weak and how to improve them.
Optimization – Optimizing your website means making changes to improve its ability to attract visitors. You can add new features or alter how users navigate through your site.
Evaluation – Evaluating your progress lets you see how well your campaign performs. Is there room for improvement? If not then you may not have met your goal. If you still have issues to resolve, you will need another evaluation.

Why is it so important for your brand to be defined?

A brand is simply the promise your company makes to its clients. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what distinguishes you from others within the same industry.

A brand establishes your authority and credibility. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. They trust your company because you have earned their respect.

Your company's culture is also part of your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.

Your brand isn't just words or pictures. It's a promise that you company will keep. It is a promise that you will provide value for your customers.

You need to take into account several things when you are attempting to build your brand. First, you need to choose a name which clearly describes the company's mission. Sweet Dreams Bakery, for example, would be a great name for a bakery. If you run a software business, however, you would probably choose DreamSpark Software.

Next, you will need to decide how your company will be represented. Are you going to use a familiar symbol? Are you going to use corporate colors? Are you going to use logos?

Finally, consider the perception of your brand by your target audience. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Are you able to communicate your knowledge and experience?

These are all important questions you should ask before building your brand.

What is eCommerce marketing?

Ecommerce marketing is online shopping. It is the act of selling products online. This can include buying products from companies and then selling them online. If you are an individual vendor, this includes selling on eBay. It is possible to also start a business and sell goods for profit. You want to make money online selling your products.

Here are more details on eCommerce marketing

It is important to determine what kind of products you wish to sell in order for your eCommerce site to be successful. Next, choose whether you want to sell a single item (e.g. a book) or multiple items (e.g. books and DVDs).

Once you know what you're offering, you'll need to find a supplier. A supplier is a company that makes and sells the product you want to sell. A supplier is a company that manufactures and sells the product you are looking to sell.

After finding a supplier, create a website to showcase the products and allow buyers buy them. Some suppliers will provide templates, while others will require that you design the template. Once you have your website online, you need to promote it to draw visitors. This could include publishing articles on blogs or forums, advertising on Google Adwords websites and sending emails relevant to contacts.

When it comes to marketing your eCommerce company, there are many channels. These channels include email, social media, search engines, and mobile apps.

Email marketing can be a good option for most businesses. It's cost-effective, easy to implement, and delivers results. It takes time and effort to generate high quality leads.
Search engine optimization (SEO), a technique to increase a website's rank for specific keywords, is what we call search engine optimization. It's usually done through link building, which helps pages rank higher in search engines.
For businesses, social networking sites like LinkedIn and Facebook are increasingly important. These sites are used every day by many people to keep in touch with their loved ones and friends. If you post useful articles, you can reach thousands of people.
Mobile apps are also a valuable tool for eCommerce marketers. People love to shop on their smartphones and tablets. An app allows customers to be reached wherever they may be.

eCommerce has grown to be a huge business. There are many options to promote your company. Make sure you choose wisely to reap the rewards of eCommerce marketing.

Is there any risk associated with digital marketing

Yes, digital marketing comes with risks.

For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.

It is important that you ensure your content is original, and not copied from others.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

Finally, identity theft can occur if you give your permission for someone to use your personal information.

How to Protect Your Online Reputation:

Be careful about what you share on social networks
Ensure all Content Is Original and Doesn’t Infringe On Any Other Person’s Intellectual Property Rights
Monitor Brand Image
Strong Passwords
Use personal details only with permission
Report Any Unauthorized Activity Immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never Give Out Your Social Security Number
Keep up to date with the most recent news
Stay Away from Scams
Secure Password
Always keep an eye out for new updates
Don't share too many details
Be Vigilant When Giving Out Credit Card Numbers
Don't send money via E-mail
Fake websites to avoid
Bad reviews can damage your business.
You should regularly check your credit reports
Pay attention to your privacy settings
Ask someone who really knows you before you share something.

Statistics

This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)

External Links

hubspot.com

YouTube Marketing: Your Ultimate Guide

Chatbot Builder Software Free

neilpatel.com

How SEO can help you build your brand

Marketing Automation: What is it, Examples & Tools [2022]

statista.com

Statista

Statista

influencermarketinghub.com

The State of Influencer marketing 2021: Benchmark report

How To

Six Types Ecommerce Marketing

How do I market my eCommerce store?

Ecommerce marketing is one the most difficult marketing tasks. You need to learn about your customers' buying patterns and how they interact with you products and services. You can then create a strategy that will help you achieve your goals.

There are six kinds of eCommerce marketing strategies.

Product Strategy – This is the first step in determining the type of product that you want to sell online. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing means you set the price you sell your products, while retail pricing means you charge customers directly for your products.
Pricing Strategy – Next, figure out how much revenue you would like to make by selling your products. Profit margins and competition are important. Shipping costs, taxes, and other fees should also be considered. You can increase your profits by lowering your cost per sale or increasing your sales volume when you are deciding on your pricing strategy.
Promotion Strategy – This is the fun part! Your business needs a promotion plan that is most effective. One strategy is to offer free shipping and special discounts. You can also brainstorm new promotional ideas if you don't already have them.
Shipping Strategy – Once you have figured out how to market your products, it is time to consider how you will get them to customers. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Do you intend to use a fulfillment facility or do all the work yourself?
Merchandise Management System: Your merchandise management software includes software that allows you to manage inventory, track orders and fulfill orders. You have many options depending on your budget and preference.
Customer Service Strategy – You need to design a customer support strategy that will work for you business. What support options are available? Will they be via email or phone? Customers can reach you via phone, social media, or postal mail.

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By: Neil Patel
Title: How to Get a Free Domain Name in 3 Steps
Sourced From: neilpatel.com/blog/how-to-get-a-free-domain/
Published Date: Tue, 20 Sep 2022 15:00:00 +0000

Marketing in difficult times: Focusing on content that achieves and assures

By Peter

All businesses around the globe had to restructure their structures after the pandemic. It was difficult enough to have to close down buildings and offices, and then move to remote working models. However, the economic downturn also saw a sharp drop in revenue for many. In a reopened America gas prices are high, and the pay wage is the same in most states. How can one market in difficult times?

Businesses responded by cutting back on expenditures whenever possible to counter this threat. Marketing budgets are often the first to be frozen. They are considered "unnecessary", especially in uncertain economic times.

But not all brands are afraid. Although it is normal to have to adjust budgets and manage numbers, some businesses invest in strengthening their brand positioning in anticipation of more prosperous times.

According to the Digital Marketing Institute:

No matter what type of digital marketing you do, you will need great content. Great content doesn't involve plugging your products endlessly. It offers real value to people, and, most importantly, serves a purpose ."

This is true even in crisis. Your purpose must adapt to the content that people require right now.

Content marketing, even if you have limited sales and production capabilities, can provide a return on investment in any market. It will set your business up to succeed.

Here's a short video from Harvard Business School about how we promoted during the pandemic.

Quick Takeaways

Businesses should allocate time and budget for content marketing during difficult times.
Content marketing can help you win loyalty from your audience and make them customers.
Don't be self-serving. Always strive to give as much value as you can.

Content Marketing at the Time of Coronavirus

It's natural to want to keep what you have and not spend it. However, cutting your marketing budget may not be the best decision.

Your customers will be there even if the crisis is over. But will they still remember you? But, more importantly, how will they remember you and your company's actions during that time?

Pushy advertising is not a good time to be in crisis. No one likes to be sold to, especially not during a global crisis or economic crash.

Conferences and trade shows are not appropriate at this time. Advertisement on billboards or around public transport won't be noticed. Online news via social media platforms has replaced physical newspapers.

View this post on Instagram

LOL, no one will ever see your billboards if you spend money on them

A post shared by chrissy teigen (@chrissyteigen) on

Mar 24, 2020, 3:06 PM PDT

All over the globe, marketing teams are learning to pivot and find new ways to attract customers and achieve their goals in times of crisis.

Content marketing has been an effective and affordable way to market businesses of any size and across all industries. It's even more important when stuff is hot.

Millions of people were housebound during COVID. Many were unable or unwilling to work, and many had extra time. This resulted in more content being consumed than ever before.

News publishers saw an increase in pageviews of around 30%. It's normal that people consume more news at the moment, but other content flourished as well.

Social media was buzzing. YouTube views were up. People were looking for content that would comfort, uplift, give important information about their health, finances, or to learn something new.

Crises are a great time to increase your content marketing efforts to reach new customers or strengthen existing relationships.

Ideas for Content in Economic Uncertainty

While you may be concerned about your business' future, now is not the right time to indulge in self-serving content. Companies that aggressively lay off employees, force them to work in unsafe conditions or profiteer from the COVID-19 crisis are rightly criticised. People who create poor quality clickbait content and poorly-written sales messages will be subject to the same criticisms. They're unlikely to be forgotten quickly.

This is your chance to truly serve your audience in every way possible. This will depend on the industry and who your audience is. There is almost always an opportunity to create valuable content.

Customers' Concerns

Nearly every business has been negatively affected by the current environment. It makes sense to tell your customers what changes have taken place and how they can be protected.

This could include explaining your policy on distance work or protecting employees, such as providing hand sanitizer and masks to employees during a pandemic.

[TAG1][TAG2]

You can temporarily shut down your operations by explaining it to your customers. They will be reassured that you'll get back up and running as soon and safely as possible.

Showing Generosity

Many brands responded to the crisis with good deeds such as providing subscriptions at no cost or donating medical equipment to hospitals.

View this post on Instagram

Non-medical grade, washable masks are being made from scraps of our production line. You can either purchase a pack or donate to NY's COVID-19 Respond Fund. We will match all donations and purchases. To learn more, scroll through and click the link in my bio. #caraacares

A post shared on by caraa (@caraasport).

April 7, 2020 at 10 :05 AM PDT

If your company is able to do the same, it will not only help you to make a positive contribution but it will also ensure that people remember your brand because they did good.

These activities do not have to be 100% altruistic. It's better for everyone if your business and others benefit. A company that offers a 2-month free service subscription to assist remote workers in their businesses may find that many people choose to pay the full price after the two-month period ends.

Do not forget to tell everyone about any good deeds that your company or employees have done during these difficult times. Use your blog, social media and email list to create content that will help improve your brand's reputation and encourage sharing.

Here are some helpful information to help you cope with crisis

For people searching for economic uncertainty, brands in certain industries might be able produce content that directly addresses this issue. This could include:

Tips for staying healthy in COVID-19
Tips, advice and tips for managing remote teams
Tips for parents and new homeschoolers
Resources for mental health in the area
Financial advice for businesses in financial trouble

Offer Escapism

All content does not have to be educational or useful. People also want to be entertained and distracted from the real world problems. Do you remember the outbreak of the pandemic in 1918? For a great example, just look at the Netflix documentary Tiger King.

Me: The coronavirus is a constant topic of conversation, thought, and reading for me.

Netflix: Let me introduce you to Joe Exotic & Carole Baskin. #TigerKing pic.twitter.com/1Oamnc2vMF

Mary (@maryyyrosee), March 23, 2020

People are tired of the grim news, and they want more positive content and "good news". To meet this growing demand, even the BBC has created a section on its website that features uplifting stories.

Take a bow

It is not easy to market your business during times of turmoil. These things not only impact you as a person, but also help you to understand what's appropriate. It is important to take a step back and consider what you would like to see on your phone. You're on the right track if you create something people love to read or watch, that keeps them happy, or entertains them.

Marketing in Difficult Times: A Focus on Content That Reaches and Assures appeared originally on Marketing Insider Group.

Frequently Asked Questions

Are there risks involved in digital marketing

Yes, digital marketing comes with risks.

To protect your online reputation, it is important to be cautious with what you post on social networking sites.

You should also make sure that all your content is original.

If you don't monitor your online presence, you could lose control of your brand image.

Last but not least, identity theft may occur if someone uses your personal details without you being present.

How to protect your online reputation

Be careful about what you share on social networks
Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
Monitor your Brand Image
Use strong passwords
Avoid Using Personal Details Without Permission
Notify Us of Any Unauthorized Activity immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never give out your Social Security Number
Keep up to date with the most recent news
Stay Away from Scams
Choose a Secure Password
Always check for updates
Don't share too many details
Don't give out your credit card number without being vigilant
Do Not Send Money Through E-Mail
You can check for fake websites
Remember that bad reviews can cause problems for your business
Regularly check your credit reports
You Need to Keep an Eye on Your Privacy Settings
Ask someone who really knows you before you share something.

What are the four types of marketing?

Marketing can be divided into four types: Direct Mail, Traditional Advertising, Public Relations, Digital Marketing, and Public Relations. Each type of marketing has different purposes and should be used for a specific purpose. This will allow you to combine them and reach your goals.

What is an example of search engine marketing?

Search Engine Marketing (SEM) is one of the most essential components of digital marketing. SEM can include paid-per-click ads, sponsored links and display ads, as well as paid inclusion, search engine optimization, social media marketing (SEO), video marketing, mobile advertising, and more.

How does marketing fit into business strategy?

Marketing is an essential part to any business strategy. Marketing is essential to any business strategy. Without it, nobody would be able to know about your company. Marketing without sales would be pointless. Therefore, marketing is crucial to any business strategy.

Not everyone realizes how important marketing is. Marketing is often viewed as just spending money on advertisements. Marketing goes far beyond advertising campaigns. Marketing includes everything you do in order to communicate the company's identity, position and value in the marketplace.

Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers perceive me? How should my world perceive me?

If you can't answer these questions, then you aren't thinking about marketing.

Statistics

Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

youtube.com

YouTube

influencermarketinghub.com

The State of Influencer Marketing 2021: Benchmark Report

neilpatel.com

How to Use SEO To Build Your Brand

Marketing Automation: What is it, Examples & Tools [2022]

moz.com

SEO Learning Center – Moz

[Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz

How To

How do I know whether or not my branding efforts are working?

Asking your customers directly is the best way to gauge your success. Ask them what their opinions are about your brand. What do they most like about your company. What are their biggest complaints? What can you do to improve?

You can also conduct surveys on social media sites like Facebook and Twitter. You can simply ask your followers how they rate your brand. Next, analyze the results to find out which aspects of your brand have been most successful.

Review sites are another option. People love to voice their opinions when they're happy or disappointed with a business. These comments will help you understand the opinions of people about your brand.

Here are some tips to help you improve your brand.

Be consistent. Do not change your marketing materials for every new product. You should keep your message consistent across all channels.
Multiple channels are a good thing. Use email, websites and social media to promote your brand.
Make sure that you are giving your customers what it is they want. You should offer free shipping. You could lose customers who expect easy delivery.
Remember, your brand is more that a logo. Your brand represents everything you have to offer. You should take the time and create a comprehensive image.
Get feedback from your customers. You will be better off if you respond to customers' feedback sooner.
Test different messages. You might discover that one message is better than the rest. You might have two messages that are very similar, but one receives more responses. Either way, it's good to keep an eye on your stats to see which message is performing best.
Look for ways to improve your brand. Do you think there are areas that could use improvement? You could upload more videos to your site. You might also consider adding customer testimonials to your blog posts.
A plan is essential. Once you've decided on your goals and objectives, you'll need to develop a strategy for achieving those goals. This includes creating a timeline for reaching each objective. This includes setting milestones to track your progress.
Measuring your results is important. When you reach your goal stop measuring. Instead, establish a system to track your progress over time. This will help you to know if your progress is steady towards your ultimate goal.
Repeat! Now that you've established a solid foundation for your brand, you'll want to continue to build upon it. You might consider hiring someone to assist you if you have trouble keeping up with current marketing efforts.
Remain positive. Negative feedback should not be ignored. However, it is important to not dwell on it. Instead, you should focus on how this information can be used to improve your brand.
Utilize technology. Technology has provided many tools that we never imagined before. You can use these tools to your advantage. You could, for example, create a mobile application for your brand.
Be creative. Nothing wrong with trying something completely new. It's okay to try something new, but don't forget to think first.
Have fun. Marketing isn’t meant to be stressful. It is sometimes called “funmarketing”. Enjoy your work.
Know when to quit. When you feel like your efforts have been in vain, it's OK to give up. However, don't lose heart too soon. Sometimes you have to stick with it until you achieve the desired outcome.
You must not forget about consistency. Consistency will be your key to success. You should spend some time developing a schedule that will work for your brand.
Be patient. Building a successful brand takes time. It won't happen overnight.
Keep learning. Marketing is ever-changing. Keep up-to-date by reading blogs and attending webinars.
Never stop learning. Even after you achieve your goal, you can still learn new skills.
Enjoy the journey. Marketing can be fun. Marketing is fun.

————————————————————————————————————————————–

By: Michael Brenner
Title: Marketing in Difficult Times: Focus on Content that Reaches and Assures
Sourced From: marketinginsidergroup.com/content-marketing/marketing-in-difficult-times-content-marketing/
Published Date: Wed, 28 Sep 2022 14:00:54 +0000

GrooveMail Tutorial How To Use Formulas

By Peter

Create Custom Formulas

If you want to collect leads and email addresses, create forms, answer questions, or take surveys, forms are necessary. GrooveMail(tm) allows you to create forms.

It is free and easy to use. You can also create custom fields.

From your dashboard

Select apps and navigate to GrooveMail
Choose from the following forms
Follow the steps by clicking on the new form

You'll first create the form by adding any fields you wish. Once you click, you can edit any text visible. Next, you will create attached automation such as adding leads to your lists. You can also create a list of tags or lists that you wish to attach to this form. The final steps include creating email confirmations, and connecting the URLs.

Groovefunnels first published the post GrooveMail Tutorial – How to Use Forms

Frequently Asked Questions

What are the most important types of marketing?

Marketing is the act or communication of ideas, values and messages to consumers. Advertising and marketing are often interchangeable these days. Marketing is more than advertising. Marketing covers all communications that promote and market products or services.

Marketing is comprised of branding, promotion, as well as distribution. How a company is identified to its target audience is called branding. Promotion refers to attracting attention for your brand through paid advertising, promotions and other public relations activities. Distribution is how your message gets to your audience. Although distribution can be done using traditional methods like television, radio or print, it is now easier with the advent of new technologies.

What are 5 top social media marketing tactics?

Social Media Marketing offers a great opportunity to promote your business online. It is a great tool to increase brand awareness, generate leads, and sell products. Here are five ways to use social media marketing to boost your business.

A Facebook Fan Page allows you to interact with customers via Facebook. You can upload photos, videos and other files.
Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. To increase visibility, use hashtags
Post videos on YouTube – Many people love to watch them. If they like what is shown, they may click to visit you website.
Host Live Events- Hosting live events gives you the opportunity to meet potential clients face-to-face. They can ask about your products and services.
React to Customer Review – Positive reviews will build trust between you and your clients, which in turn will encourage repeat purchases. React quickly to negative comments.

Why is it so important to define your brand?

Your company's promise to customers is a brand. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what makes you stand out from other companies in your industry.

Your brand is a symbol of authority and credibility. Potential customers recognize your logo as a sign that you stand behind your products and services. They trust you because you've earned their respect.

Your company's culture also influences your brand. If your employees are passionately involved in your brand, then it is probably reflective of your passion for the product or service.

Your brand isn't just words or pictures. It's a promise to which your company lives up. It is a promise that you will provide value for your customers.

When you set out to develop your brand, you need to consider several factors. First, choose a name that is clear and concise. For example, if you run a bakery, you'd probably pick something like Sweet Dreams Bakery. For a software company, DreamSpark Software is the right choice.

Next, you'll want to decide how your brand will be represented. Will you use a recognized symbol? Will you use colors that complement your corporate image? Are you going to use logos?

You must also think about the perceptions of your target market regarding your brand. Do you present yourself as helpful and friendly? Will you be trustworthy and professional looking? Will you be able to demonstrate your expertise and knowledge?

These are all questions you need to answer before building your brand.

Are there any potential risks in digital marketing?

Digital marketing is not without risks.

To protect your online reputation, it is important to be cautious with what you post on social networking sites.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

You could also lose control of the brand image you project if you fail to monitor your online presence.

You could also be vulnerable to identity theft if your personal details are used without your consent.

How to protect your online reputation

Pay attention to what you post on social networks
Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
Monitor your Brand Image
Use Strong Passwords
You should not use personal information without permission
Report any unauthorized activity immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never divulge any Social Security Number
Keep up-to date with the latest news
Avoid Scams
Choose a Secure Password
Always Check For Updates
Don't share too many details
Pay attention when you give out credit card numbers
Send money via EMail.
Check For Fake Websites
Remember that bad reviews can cause problems for your business
You should regularly check your credit reports
Be vigilant about your privacy settings
Ask someone who really knows you before you share something.

Which are the best digital marketing strategies you can do from your home?

Digital marketing allows you to reach customers who spend most their time online. You can also generate leads through digital marketing.

You can promote your brand using social media platforms, such as Facebook, Twitter and LinkedIn. You can also send emails via email marketing tools to prospects or clients.

You can also market your product and service in digital media in many other ways.

If you're able to use these channels effectively, it shouldn't be a problem getting started.

What are the 4 types of marketing?

What is eCommerce Marketing?

Ecommerce marketing is nothing but online shopping. It's the act of selling products via the internet. This includes purchasing goods from companies, and then selling them via the internet. If you're an individual seller, this would also include selling on eBay. You may also have a business set-up where you sell goods for profit. The key point here is to make money by selling items online.

Here are more details concerning eCommerce marketing

It is important to determine what kind of products you wish to sell in order for your eCommerce site to be successful. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).

Once you have an idea of the products you want to offer, it's time to search for suppliers. A supplier is the company that produces and sells what you want. If you want to sell greeting cards, for example, you would need to find a supplier who makes and sells greeting cards.

Once you've identified a supplier to work with, you'll need a website created to show the products to buyers and make it easy for them to order. You can either use templates provided by suppliers or you have to create your own template. After you have your website built, it's time to market it. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.

You have many options when it comes time to promote your eCommerce business. These include email, search engines, social networks, and mobile apps.

Email marketing is a great choice for most businesses. It's cost-effective and easy to implement. And it delivers results. However, it requires time and effort in order to generate quality leads.
SEO (search engine optimization) is a technique that helps improve a webpage's rankings for keywords. It's usually done through link building, which helps pages rank higher in search engines.
For businesses, social networking sites like LinkedIn and Facebook are increasingly important. Many people use these sites every day to communicate with friends and family. Posting interesting articles on these sites can help you reach thousands of potential customers.
The mobile app is also an important tool for eCommerce marketers. People love using their smartphones and tablets to shop. A mobile app lets you reach customers no matter where they are.

In summary, eCommerce has become a big business. There are many avenues to promote your small business. You can reap the benefits from eCommerce marketing if you make wise decisions.

Statistics

From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)

External Links

blog.hubspot.com

21 Examples Of Successful Cobranding Partnerships (And Why they're So Effective).

HubSpot Blog

influencermarketinghub.com

The State of Influencer Advertising 2021: Benchmark Research

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software for Free

youtube.com

YouTube

How To

20 Innovative Affiliate Marketing Techniques to Try in 2022

Affiliate marketing is one of the most effective ways to make money online. Affiliate marketing is also one of the easiest ways to start because you need to sign up for an affiliate network such as ShareASale or Commission Junction and then place links on a website or blog. You'll earn a commission fee when someone purchases through one of those links.

Here are 20 affiliate marketing strategies to try in 2022:

Create a Content Calendar
Use Google Adwords
Start Your Podcast
Join A Blogging Network
Register Your Email Address
Reviewers Get Paid
Make an Impact as an Influencer
Offer Free Trials
Launch a Membership Site
Amazon Sells Products
Write Articles
Start a YouTube Channel
Host Events
Develop A Mobile App
Promote Your Business Online
Run Facebook Ads
Create a Twitter account
Grow Instagram Followers
Communicate openly with customers
You can make more money long-term

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By: Sancia Sprott
Title: GrooveMail Tutorial: How To Use Forms
Sourced From: groovefunnels.com/blog/groovemail-tutorial-how-to-use-forms/
Published Date: Thu, 17 Jun 2021 15:00:44 +0000

How to interpret web-engagement data to improve your website

By Peter

Your website is an important marketing and engagement tool that your organization needs, regardless of whether it's a large non-profit seeking to support cancer research or a small business. You create useful content for your target audience, provide valuable tools that your supporters or customers can use, and much more. You've probably spent a lot of effort and money on your website. It's important to get the best value out of it.

How can you tell if your website is performing its task? How do you know if your website is capturing visitors' attention and converting them to your brand? It's possible to track individual sales and add up donations on your online giving site, but what if there is more?

Enter: web engagement data. Web engagement data is useful for determining how your target audience interacts with your website, and how they are engaging with the information and resources. Google Analytics is a great tool to track and measure web engagement. Your website platform might have built-in analytics.

More important than the way you measure engagement on your website, is how you interpret that data and how you use it to your advantage. We'll show you how to interpret three important web engagement metrics to improve your website's performance.

Traffic Sources
Bounce Rate
Conversion rates

You can create a strategy for optimizing your website once you have a clear understanding of what you are looking at in your website engagement data. These tips will help you whether you are optimizing your website for search engines or tweaking your eCommerce store to improve user experience.

Are you ready to harness the power of engagement data Let's go!

1. Traffic Sources

What are traffic sources?

This web engagement metric shows you the source of traffic to your site. Six sources are common for web traffic:

Direct traffic refers to site visitors who either type your URL directly into their browsers or bookmark it.
Organic search traffic is visitors who click on your site via search engines such as Google but not paid ads.
Paid search traffic is when visitors click on an ad that has been placed on a search engine to search for a particular search term.
Referral traffic is the traffic that comes from visitors who have accessed your site via a link from another website.
Email traffic is the number of people who click on your link in an email.
Social traffic refers to visitors that arrive at your site after clicking a link from a bio or post on social media.

According to research, most website traffic comes via organic search. This means that people will search for something on Google and then click on the link to your website.

How can I interpret traffic sources?

You can start to collect information about how visitors to your site arrive so that you can strategize about how to increase your traffic. These are some examples of how you can use this information to your advantage.

It is obvious that the majority of people who visit your charity's donation page come from Instagram. You decide to add more donation appeals to your Instagram stories and posts.
If your website is getting most of its traffic from organic search, optimizing your pages for keywords that are relevant to your company and its offerings might help improve the flow of traffic.
Paid search traffic might be your most important source of website traffic for nonprofits. You might consider applying for the Google Ad Grant. Cornershop Creative says this grant can help you reach people who are interested in your work, but don't know about your organization.

You don't have to stop trying to get traffic from one source. This would be like trying to put all your eggs in one basket. Instead, try spreading your efforts to ensure that traffic comes from multiple sources.

2. Bounce Rate

What is a bounce rate?

The bounce rate is a simple website engagement metric. It is a simple metric that measures website engagement.

Semrush has the following information on what constitutes a good bounce ratio: "A bounce of 56% to 70% seems high, but there may be good reasons for it. 41% to 55% would still be considered an average bouncerate. The optimal bounce rate is between 26% and 40%.

What is the bounce rate?

You should reduce your bounce rate if it is higher than the range above. A high bounce rate is a sign that people are not fully engaged with your site. These are some tips to grab your audience's attention, and keep them browsing your site.

High-quality content is essential. You want people to return for more. You should create written content that is both easy to understand and enjoyable to read. You can tap into the humanizing aspect of content creation by using your brand voice and showing empathy for your audience.
Your website should offer a great experience for mobile users. Do you remember having to pinch-and-zoom to view a website from your tablet or phone? It can be frustrating, especially if you have to tap buttons or exit from poorly-sized popups. Your website should be accessible from any device, so visitors can access it even when on the move.
Make sure you optimize for accessibility. Make sure your website meets web accessibility standards. Alt text should be included on images, captioning and transcripts for multimedia elements. An accessibility widget can be added to your website. This allows visitors to change site colors to grayscale, or adjust fonts to make them more readable.

A final note about bounce rate: If the bounce rate of a page seems high, don’t panic! You should do some research to find out the context. Your blog might have a high bounce rate because it hasn't been updated in a while. Your "Events page may have a high bounce rate because people are looking for information last minute before a big event. You can see the context of high bounce rates to determine how serious you need to be about decreasing them for each page.

3. Conversion Rate

What is a conversion rate?

The conversion rate is the percentage of website visitors that have taken the desired action. Conversion rate can be described as the percentage website visitors who become customers, supporters, or advocates for your brand or mission.

There are many ways to get your visitors to take the desired action. Here are some examples:

Download a whitepaper
Donating
Purchase of a product/service
Complete a demo request or contact form
Sign up for the email newsletter
Share a blog post on social media

While you want to see your conversion rates as high as possible, this is where things get a bit subjective. The conversion rate of a visitor will vary depending on their location, the year and what action they are taking. Site-wide conversion rates will be between 2% to 5%. Action pages, such as donation pages, typically have a conversion rate of around 21%.

What is the best way to interpret a conversion rate?

Your conversion rate is a measure of how well your action pages and basic calls to action (CTAs), are performing. After tracking conversions on your most important action pages for some time, you will have a good idea of the page's performance. This can be a great starting point for improving it.

Strong written content will increase conversion rates on your action pages. Are your CTAs engaging, for example? Are they compelling enough to make people want to take action?

Optimize any forms you use to convert. You should make them simple to use with few steps and provide a secure, cohesive experience that gives them confidence (especially if they are making a donation or purchase).

This is an example of a form for a non-profit that has strong design.

Water for People's donation page has a clean, modern design that is easy to use by donors. The donation form is easy to use with clickable buttons that make it simple and quick. These two characteristics make the form perfect for increasing the organization's conversion rate to donation pages.

You may want to test an informal A/B testing if you have an updated version of an action webpage that you would like to test. One group of employees from your company should use the old page, while another group will use the new one. Ask both groups to share their experiences. Then, you can use their suggestions to improve your action pages before you push them live. This will increase your conversion rate.

To maximize the value of your website, you must understand and be able to interpret the web engagement data. Continue to review the metrics and measure them on your website. Don't be afraid of learning about other metrics, such as pageviews and session duration.

The more data you have about the performance of your website, the better. Always dig deeper to get a better understanding of the context behind the numbers. Next, you can make improvements to your website so that they are more appealing to your target audience. This is it!

Sarah Fargusson, Director of Digital Strategy at Cornershop Creative

Sarah is self-described as a "nonprofit junkie" and has dedicated her career serving the needs in the non-profit sector. Sarah's project management experience includes strategic planning, community engagement and capacity building. She also has extensive fundraising and research experience. She has worked in the non-profit sector for both the Feminist Majority Foundation and the Sadie Nash Leadership Project. Sarah, with her growing non-profit experience, joined Cornershop Creative to share her techie and creative side. She also developed meaningful partnerships to assist her clients in achieving their goals.

Marketing Insider Group's first article was How to Interpret Web Engagement Data to Improve Your Website.

————————————————————————————————————————————–

By: Guest Author
Title: How to Interpret Web Engagement Data to Elevate Your Website
Sourced From: marketinginsidergroup.com/content-marketing/how-to-interpret-web-engagement-data-to-elevate-your-website/
Published Date: Mon, 12 Sep 2022 09:30:35 +0000

What does an SEO Consultant do?

By Peter

Are you looking to improve your SEO rankings? An SEO consultant could be a good option.

You may already be familiar with SEO basics, but you might struggle to achieve the results you desire, given all your other work.

A consultant in SEO could be your solution. These consultants are independent experts that offer a variety of services to improve your rankings.

An SEO consultant is a multi-faceted job that requires many different skills. They work independently and can't be influenced by an agency. They can be an ideal fit for businesses struggling to rank.

If you've ever asked yourself:

What is SEO?
What does an SEO consultant do?
Do you require an SEO consultant?
How do you find the best SEO consultant?
Do I need to see an SEO agency?

This article is for you.

All of these questions are answered and more. You'll learn everything you need about SEO consultants and the work they do.

What does an SEO consultant do for their clients?

SEO consultants offer a variety of services to clients in order to improve their rankings. They can implement the following strategies and best practices:

Conduct an SEO Audit. An SEO audit is a detailed analysis of the website's ability rank in search engines. This will examine your website's content, technical SEO and backlinks. It also considers competitors. A site audit will reveal ways that a site could improve its SEO, and provide a strategy to do so.

Keyword research. Keyword research refers to the process of finding relevant keywords for which a website should rank. A business that has never done SEO before may not be targeting the right keywords. It doesn't matter if the company has worked with an SEO agency before.

On-page SEO. On-page SEO refers to optimizing technical aspects of a website in order to comply with Google's best practices. This could include optimizing the site's content and meta tags, improving site speed and security.

Link building. Higher quality links will make it easier to rank for keywords with high competition. An SEO consultant might create one or more link-building campaigns to increase a site’s authority.

A monthly report will be provided by an SEO consultant to clients. This report will include current rankings and work done by the consultant.

Signs That You Need an SEO Consultant

When you need an SEO consultant, it's often obvious. It's a smart idea to hire an SEO consultant if your website isn’t generating organic traffic leads or conversions.

These are other signs that it is time to see a professional.

Flatlining Website Traffic

Search engine traffic is the best indicator that an SEO strategy has been successful. If your traffic isn’t growing over time or declining, then you need to either work with an SEO consultant (or replace the one that is already in place).

Some businesses won't need search traffic. These businesses are rare. Search traffic can be important even if you think it isn't. 51% of online shoppers use Google to find information about the purchase they are making. This is a large audience that you're missing if your website doesn't rank on Google.

Google Penalized You

Are your rankings suffering from a Google core update that has caused a drop in traffic? Google may have penalized you for violating its best practices. Google penalties can be difficult to resolve without the assistance of a search professional. You could also do more harm if you try to solve the problem yourself.

An SEO consultant might be the best option if you receive an email similar to the one below.

An SEO consultant can help your site recover from a penality and avoid additional penalties by following Google's webmaster guidelines.

Your In House Team isn't working

Many businesses attempt to hire an experienced marketing manager or build their own SEO team. This is not always a good idea. An SEO consultant will not only be more knowledgeable than an in-house team but will also be less expensive — even if there is just one person in your SEO department.

Too Busy to do SEO

Your marketing manager or you may be an SEO expert, but it's unlikely that you will have the time or resources to implement strategies to increase your rankings.

SEO is an important channel for marketing, but other tasks are more important. It's a smart decision to outsource the work of an SEO consultant if you are rushed dealing with suppliers, customers, and shareholders.

How to Find an SEO Consultant

It's not difficult to find an SEO consultant. Finding a good SEO consultant is not difficult. Let's first look at the most popular ways to find an SEO expert:

Talk to your network. Talking to people you trust and know is a great way to find a SEO consultant. A friend or colleague who is a manager of a successful SEO company will often recommend them. You'll be able to trust them and know that they can deliver.

Run a Google search. Google is an excellent search engine for finding SEO consultants. Google gives you over 45 million results when you search for SEO consultants. A good chance that a consultant ranks well on Google means they are knowledgeable. However, this should not be the only factor that you consider when making a decision. Google rankings don't necessarily mean that they can do the same for you.

img alt="Search results by the term SEO consultant" class="wp-image-166213" height="411" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant2-700×411.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant2-700×411.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant2-350×205.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant2-768×451.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant2-1536×901.jpg 1536w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant2.jpg 1999w" width="700"/>

Use online directories. Many online directories collect reviews of SEO professionals. G2, Clutch and UpCity are good places to start. These reviews should be taken with a grain of salt. A consultant's ranking doesn't necessarily mean that they are the best. They are similar to Google and can be used to narrow down your search for the right candidate.

img alt="Online directory Clutch. class="wp-image-166214" height="214" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant5-700×214.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant5-700×214.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant5-350×107.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant5-768×235.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant5-1536×470.jpg 1536w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant5.jpg 1999w" width="700"/>

Browse through SEO blogs. Search Engine Land, Search Engine Journal, and The Moz Blog are all great places to find potential SEO consultants. These blogs don't only host opinions from journalists, but SEO professionals regularly write how-tos on these blogs.

img alt="The homepage for the Moz blog" class="wp-image-166215" height="747" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant4-700×747.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant4-700×747.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant4-350×373.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant4-768×819.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant4.jpg 1292w" width="700"/>

Post on job boards. Post your job ad on job boards such as Upwork, AngelList and Dynamite Jobs. This method has the advantage that SEO consultants can come to you. All you need to do is interview them. Many of these job boards screen applicants before they allow them to apply.

class="wp-image-166216" height="512" loading="lazy" sizes="(max-width: 700px) 100vw, 700px.jpg 350w, https://neilpatel.com/wpcontent/uploads/2022/08/SEO_consultant7-768×562.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant7-768×562.jpg 1536×1125.jpg 1620w, http://neo_consultant7.jpg 1620w class="wp-image-166216" height="512" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant7-700×512.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant7-700×512.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant7-350×256.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant7-768×562.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant7-1536×1125.jpg 1536w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant7.jpg 1620w" width="700"/>

The Traits of a Good SEO Consultant

Great SEO consultants are distinguished by a number of traits. When interviewing candidates, I recommend that you consider the following traits.

Many years of experience. A rookie SEO consultant is not the best choice. An SEO consultant who has been in the business for a while will be more successful. They will have worked on more websites, have a better understanding about what works, and have more case studies to support their success.

Tested results. A string of case studies is a must for any SEO consultant. They should be able show the results of their work and what it did to improve the rankings of a client. They should be willing to connect you with past clients.

img alt="A listing of companies that use SEO consultants" class="wp-image-166217" height="242" loading="lazy" sizes="(max-width: 700px) 100vw, 700px") srcset="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant6-700×242.png 350w, https://neilpatel.com/wp/uploads/2022/SEO_consultant6-1536×531.png 1536×531.png 606.png 1999w.png 2006w class="wp-image-166217" height="242" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant6-700×242.png" srcset="https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant6-700×242.png 700w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant6-350×121.png 350w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant6-768×265.png 768w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant6-1536×531.png 1536w, https://neilpatel.com/wp-content/uploads/2022/08/SEO_consultant6.png 1999w" width="700"/>

Long-term vision. An SEO consultant who's committed to your success for the long-term is important. Not someone who will just leave you for another client in a few months. Choose a consultant that explains long-term SEO benefits to your business, and gives you a roadmap on how you can get there.

Views the larger picture. SEO is only one aspect of a comprehensive marketing strategy. A good SEO consultant will understand that. They should be able to help you integrate your SEO strategy with other marketing initiatives, and they should also be open to working with other departments within your company to achieve your larger marketing goals.

SEO Consultants vs. SEO Agencies

You don't have to hire SEO consultants in order to increase your rankings. An SEO agency is also available. SEO agencies may have five to ten employees, while SEO consultants are typically one-person businesses.

Although there are some similarities between what an SEO consultant can offer clients and what an SEO agency can, there are still significant differences.

SEO Experts Might Need Your Assistance, SEO Agencies Won’t

You'll likely be looking for a one-on-one service if you decide to work with an SEO consultant. You might not know that SEO consultants will likely need your assistance to improve their rankings. SEO consultants are often freelancers and don't have the resources or time to offer a complete service. This means that they can ask your team for help with SEO tasks such as writing additional content, changing your website, or performing other SEO-related tasks.

This is very different than an SEO agency which can perform all SEO tasks in-house.

Agencies are more expensive, but you get more for your money

SEO consultants will often charge more for their services than agencies. This is because agencies have overheads to pay staff and overheads to cover. SEO consultants work remotely. An SEO consultant may be the best option for smaller businesses.

Other businesses might be willing to pay more to get more value from an agency. An agency allows you to access dozens of experts instead of just one. You will get your work done faster if you have more people working on your project. You'll likely see results quicker if you have more people working on your project.

Great Advice from both consultants and agencies

You'll still get excellent advice if you choose an SEO agency or consultant who is reputable. Many agencies and consultants are passionate about their work, attend the right conferences, and try cutting-edge techniques. While you may have access to more experts when working with an SEO agency it doesn't mean that an SEO consultant is less qualified.

FAQs

What's an SEO consultant?

An SEO consultant is a professional who assists businesses to rank higher on search engines.

What is an SEO consultant?

An SEO consultant offers a variety of services that will improve Google's search ranking. This includes an SEO audit and on-page SEO.

What skills does an SEO consultant need?

A variety of skills are required to be an SEO consultant. A good SEO consultant must possess technical skills in order to improve on-page SEO. They also need to be able create great content and communicate well.

Where can I find an experienced SEO consultant?

Searching review sites, Google searches, asking your friends and posting on job boards can help you find an excellent SEO consultant.

Conclusion

Small businesses can get amazing results from SEO consultants, helping to improve every aspect of SEO. A good SEO consultant can help with everything, from link building to optimization.

They aren't necessarily the best choice for every business. An SEO agency may be a better option for some businesses. An SEO agency can help you achieve more work in a shorter time and will also increase your profits.

You can search the same areas and look for similar traits whether you are looking to hire an SEO consultant or agency. You can also ask my agency for assistance.

What's the best choice for your company? A SEO agency or a consultant?

————————————————————————————————————————————–

By: Neil Patel
Title: What is an SEO Consultant and What Do They Do?
Sourced From: neilpatel.com/blog/what-is-an-seo-consultant/
Published Date: Sun, 11 Sep 2022 07:00:00 +0000

MQL to SQL – The Qualification Process [Infographic]

By Peter

You can use the customer lifecycle to determine if a lead is ready to buy. This is crucial because it will affect how you nurture your leads. Your interactions with them should vary depending on their life stage.

A customer identified as a subscriber in the lifecycle might not be able to discuss details about a product or service. These types of leads are just beginning to learn about your brand.

This could lead to product-specific content appearing too salesy. This might discourage potential customers from moving forward. Enter MQLs and SQLs to get marketing-qualified leads.

A customer who is tagged as a " Sales Qualified Leader" stage will likely be open to hearing about the details of your product offering, such as pricing or other areas of personalization.

These leads may be open to a more direct approach to selling, as they are weighing all options and need specific information to make an informed buying decision.

John Arnott has a video that will refresh your knowledge on MQL/SQL basics:

Quick Takeaways

Different strategies work better for different parts in the MQL->SQL funnel

Prospective clients can be turned away if you get too involved in the details

The funnel works best when both the sales and marketing teams are on the same page

It is important to have an understanding of every stage of the customer's lifecycle. You must identify the potential client's location so you can tailor your message and adjust accordingly.

Proper preparation is essential for increasing your chances of successfully nurturing prospects towards the ultimate goal, which is a sale conversion.

Optimizing the Qualification Process

Marketing qualified leads are usually more engaged than average leads, but are still not ready to purchase at the time they contact you. You can determine where an MQL is at the funnel based on your unique criteria.

You can have multiple layers of MQLs or SQLs, depending on their position in the lifecycle. You should determine what buyer behavior and triggers will promote a lead to either an MQL, or SQL.

Visitor to Lead

Once visitors to your website have provided contact information, they become leads. This is the beginning of the qualification process. It is achieved through digital and content marketing.

Leads to MQL:

Once they engage with your content, their lead will make the transition from lead into MQL. Your sales team can focus on the important things like sharing and commenting on your blog posts.

There are many levels to MQL status. You will need to determine when prospects are ready to hear more about your products and larger details.

MQL to SQL

Salesodyssey.com says:

In reality, an MQL is an SQL for most organizations if you have enough information about them.

Who are they

Who are they working for?

What is their role?

Their Context

Their Problems and Pain Points

Their Motivations and Needs

These criteria are subjective and must be agreed on by your marketing and sales teams. It is crucial that sales and marketing teams form a strong partnership in order to create a smooth lifecycle that drives sales conversions.

Both teams can become more familiar with their target market and identify the behaviors they should be looking out for. They can identify which leads should be nurtured first or which ones are ready to go on a sales call based upon potential opportunity.

The likelihood of closing more leads and identifying the right leads increases when the marketing and sales teams work together. This results in better revenue, improved ROI and a healthier bottom line.

Aligning Marketing and Sales

Source: Teamgate

This process works only if the marketing and sales teams are on the same page. These departments often work in isolation with the marketing team trying to generate as many leads possible while the sales team is under pressure.

This shouldn't be an isolated process, but a collaborative effort.

These are some quick tips to help you align your sales and marketing teams in order to maximize lead generation and conversion.

1. Agree on a Single Customer view

Each team must spend the time to identify their target audience. Both teams must have a clear understanding of their ideal customer. This can be done by sharing the knowledge between them.

The ideal customer persona helps you create better content and market more effectively during the qualification process. Knowing the type of customer you are looking for will help you choose the right language and CTAs to move them forward in your funnel.

You should get to know each customer contact until you have a complete picture that is based on mutual understanding and shared goals. You will need to create customer profiles in order to define your KPIs as well as overall business goals.

2. Organise regular meetings

Although it may seem obvious, it can be difficult to make time for regular meetings, especially when there is a deadline to meet or time becomes scarce.

The page is the best way to communicate goals and benchmarks.

It is important to make time for catch-ups as these sessions are crucial in alignment. You can make the most of these meetings by setting a clear agenda for sharing processes, resources and best practices.

Marketers need to be updated about the progress of their sales teams in meeting their goals and quotas. This allows marketing to provide specific support as needed.

3. Marketing should keep sales informed about upcoming campaigns

It is important to share any new content marketing or digital marketing campaigns with your sales team. This creates a seamless front for the sales team to directly engage leads who have ingested these marketing materials.

When you send out an email blast or acquire new leads, make sure marketing coordinates with sales. This will give you insight into the customer's interests and will help sales reps understand what motivates them to take the next steps.

4. Closed-Loop Feedback Systems are recommended

Source: Bain & Company

Sales team members communicate with prospects and leads regularly so that they can tell you what customers want. They may not always be able to capture these insights and this can cause a disruption in communication.

This issue can be addressed by using shared documents to gather ideas and references. Regular brainstorming sessions are a great way for sales staff to share their knowledge about how to attract leads and what content will resonate with prospects.

Closed-loop feedback will allow for open communication and ensure that customers are able to take advantage of all available opportunities.

Take a bow

Qualification is subjective. Different businesses may need different definitions. It is important to work together with your marketing and sales teams to determine the best set definitions for you business.

You can convert more visitors to SQL's with a great communication system and the right targets.

Marketing Insider Group published the post MQL to SQL – The Qualification Process [Infographic] first.

————————————————————————————————————————————–

By: Carter Grimm
Title: MQL to SQL: The Qualification Process [Infographic]
Sourced From: marketinginsidergroup.com/content-marketing/mql-to-sql-qualification-process-infographic/
Published Date: Wed, 07 Sep 2022 14:00:00 +0000

How to increase sales for Amazon FBA businesses using content marketing

By Peter

Congratulations! You have just started your Amazon FBA business. Although it's not an easy road, you are well-versed in your market.

It is a noisy space, with many voices. Your product can easily fall to the bottom of charts if it isn't loud.

Ahrefs.com has a video that will refresh your knowledge on content marketing.

Quick Takeaways

Companies Spend A LOT (or even too much) on advertising

Content Marketing is a sustainable method to drive new traffic to your website

Building your audience organically can help you save money over paying for paid advertising.

Here are the steps to help your Amazon FBA business be seen through content marketing.

Get started publishing original content immediately

Paid advertising can be great for short-term boosts, but article publishing or blog creation will increase long-term organic relationships with prospects and customers. It takes on average 3-4 months to produce consistent quality content in order to achieve a greater yield. A solid start is one article per week, but getting into a regular publishing routine will yield the best results in a shorter time.

Source: Marketing Insider Group

This is particularly beneficial for businesses who expect prospects to learn and get information before purchasing. It is crucial to create context around why they need youritem, and lead them to the conclusion.

Let's take, for example, the possibility that you sell party supplies on Amazon. Articles such as Best Summer Party Ideas or Decoration Tips From a Pro can lead prospects to your website, where they'll find what they need.

What does quality content look and feel like? If you are looking for blog advice, our guide to creating the perfect blog post will help you. Here are some tips for publishing content to your website.

Keep your word count between 1000 – 1800 words

Google prefers articles that fall within this range. You don't want to have too many articles. This could make your hard work less effective in ranking.

Find your keywords

SEO/SEM can be very successful if you know which words are most relevant to the topic you're discussing. Referring to the party favor example, words such as party, favor, and event will likely lead to a higher ranking than similar articles.

Have a compelling meta description

Source: Kinsta.com

You know that the hook is everything. A good description will make your blurb stand out to prospects. They won't click on your article if it is boring or irrelevant.

Promote your content at the right time and place.

What is your social media presence? Your visibility may be low if your answer is no or poor. Your brand's visibility is enhanced when you are connected to your target communities. This builds trust and brand recognition with prospects.

Online presence is more important than targeted ads. It encourages organic interaction with your content. Social media is an open forum, which means that your customers can comment on your posts and articles, increasing overall engagement.

How often should your content be shared?

There are a few things you need to keep in mind. Let's say you publish articles every day.

Twitter allows you to share multiple times per day. Twitter timelines are much more efficient than other platforms so sharing too many times a day is not as easy as with Instagram and Facebook.

For more formal platforms such as Facebook and Pinterest, it is okay to post once per day. Keep in mind that the more you spend time building an online community with your customers, the higher the number of views you'll get for your articles.

MailChimp, Constant Contact and other services are also great options. It's easy to communicate with prospects and customers by creating subscriber lists. It is easy to send out daily articles directly to your prospects and customers' emails.

CruxFinder.com offers a great post on building a content calendar.

To drive your strategy, use metrics

Each content strategy is unique and measuring success can be subjective. Key metrics can also vary greatly from one another. Are you looking to get more clicks overall than the previous quarter? How about the conversion of viewers who click your article? What percentage are/aren't customers?

These are just a few examples. Think about what success looks like for you in a content marketing campaign. It's your Amazon FBA!

Here are some metrics that can be used to measure the success of your content-marketing campaign.

Traffic:

Traffic is not about pageviews or users. Google analytics and other services can provide you with an accurate view of this data. You can also see exactly where your views come from.

Conversions:

While views are wonderful, what happens once the first click is made? Are they just browsing your site? Is the reader sharing your website? Are they buying your product?

The conversion rate is a measure of how many prospects become customers. This metric will be the defining metric of your content marketing efforts. Your top goal in content marketing should be to convert prospects.

SEO:

To have a healthy content marketing plan, it is important to see how your organic search ranks are performing. Keywords are the engine of your content. The higher your rank with keywords is, the higher Google will show you in search results. Since when did you click "page 2" in Google search results?

There are some Amazon-specific tools that can help you analyze key metrics and strategi.

JungleScout:

JungleScout, which boasts a 600,000.+ member count, is one of Amazon's most popular analytics tools. You can access live Q&A sessions and all of the statistics that we have just discussed.

Marknology:

Marknology can help you improve your advertising metrics. They can also help you with advertising campaigns and other business needs.

Helium10:

Helium10 offers all-in-one solutions for Amazon sellers. It includes powerful tools and product research. You will have an advantage over your competitors by having them assist you with maintenance and providing blogging resources.

Take a bow

FBA can be hard work. However, without a solid content marketing strategy you will sell it short. It's not a quick fix to increase your sales, but rather a long-term strategy to slowly increase your conversions.

You can publish more content than you think. With patience and consistency, you will be able to keep your readers entertained and bring them into your team. These tips will help you rise to the top on Amazon's bestseller list and increase your sales. You can do it!

Marketing Insider Group's article How to Increase Sales with Content Marketing for Amazon FBA Businesses appeared first.

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By: Michael Brenner
Title: How to Grow Sales With Content Marketing for Your Amazon FBA Business
Sourced From: marketinginsidergroup.com/content-marketing/how-to-grow-sales-with-content-marketing-for-your-amazon-fba-business/
Published Date: Tue, 06 Sep 2022 10:00:20 +0000

How to create and launch an Ads Campaign on Google. [2022 Update]

By Peter

I don't get it. There are many friends of mine who have companies. They start to talk to me about different types of investments as soon as they make some money.

"Real estate is supposed to be profitable."

"I want to be an angel investor. Any tips?"

My usual reply?

"Google Ads, dude!"

They manage these huge companies selling amazing products. What do they do? They run away and put their money into anything except their own business.

Why not sell more of their products instead? Instead of trying to learn new things, double down on what is already working.

Google Ads is my favorite way to achieve this, according to my experience. My friend can invest $50,000 to increase his money. He can spend 1,000 hours learning about angel investing and learn all the details to hopefully land an investment on the next Facebook. My friend could do the exact same thing for real estate. He would try to find a condo or apartment at a bargain price and then flip it. This is easier, but still difficult.

You can instead spend 100 hours learning Google Ads or hire someone who does. Then, invest $50,000 in Google Ads campaigns and make $500,000 in sales. Which do you believe is most likely to succeed?

Option three, in my opinion is the best option.

Today, I'd like to share a dark box that most people don't know: Google Ads.

Google Ads can be a great way to make your money work for you. It often boasts a ROI of hundreds of percentage points. But, I will show you how to deposit more money into your bank account than funding Google's empire.

Let's get to work. Grab your Google Ads apron and a pen to note the key steps to a successful campaign. Follow along as I show you how to make a profitable Google Ads campaign.

img alt="Neil Patel, pointing to the camera. class="wp-image-164502" height="338" loading="lazy" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads3.jpg" width="262"/>

Check out How My Agency can Drive Huge Traffic to Your Website

SEO – Unlock massive amounts of traffic to your website. Real results.
Content Marketing – Our team creates amazing content that gets shared, gets links and attracts traffic.
Paid Media – Effective strategies that pay with clear ROI

CALL

Google Ad Step 1: Is there customer demand?

Google Ads won’t work if your customers don’t search for your product/service online.

Keep this in mind as you prepare to create your first Google Ads campaign.

Ubersuggest is my free keyword research tool. It functions much like a thesaurus. The keyword tool works in the same way as a thesaurus. You simply enter phrases that you believe your prospects might be searching for and it will tell you similar phrases.

Ubersuggest homepage class="wp-image-164503" height="295" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads2.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads2.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads2-350×148.jpg 350w" width="700"/>

Ubersuggest also tells you how to:

These phrases are often searched.
Keywords that are competitive.
How much each keyword costs to advertise.

All this information, when combined, will help you decide which keywords to use for your first Google Ads campaign.

img alt="The Ubersuggest keyword overview page" class="wp-image-164504" height="319" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads5.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads5.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads5-350×160.jpg 350w" width="700"/>

You can also use the keyword suggestions found under the main chart. This will give you an idea about the search volume for keywords related to yours.

You can also use Google's Keyword Planner to help you choose the right keywords to target. You can create a plan by getting bid estimates and total search results.

To determine if you want to advertise for a specific keyword, here are three questions:

Is there anyone searching for the keyword in Google? If there isn't any search volume, that means that no one is searching for the keyword on Google.
Is this person likely to purchase my product or service by searching for the keyword? Is the person just researching and not intending to buy? What is the intent of the keyword? Advertising around keywords that are "buying intent" is a good idea. This will help you to target people who are looking to buy.
Ask yourself: Can I afford to advertise for this keyword? Although this is an important question, it can be difficult to answer. Let's now take a look at this.

Google Ads Step 2: Can you afford to advertise on top keywords?

Before you create your keyword list, make sure it is appropriate to target the term. This will prevent you from targeting unprofitable keywords. It's better to have these numbers run before you invest time and money in a campaign that is likely to fail.

You need to determine your maximum cost per view (Max CPC) to answer the question, "Can I afford to market on this keyword?" This is done by comparing your company's Max CPC with the keyword CPC estimated in the Keyword Tool. You can then determine if you are able to afford to advertise.

If your Max CPC for a keyword is $5, and your estimated CPC at $4, you will know that you have a good chance of making a profit.

Your website's conversion rate and profit per customer determine your Max CPC. These numbers are not available to you, so you will need to estimate them or set up tracking to make it more accurate.

The formula below can be used to calculate your Max CPC. Next, compare that figure to the CPC estimate you have above.

Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate)

Let's take, for example, that your average profit per customer was $500 and that you converted 10 customers out of 1000 website visitors. This means that your website conversion rate is 1 percent.

Here's how to calculate your Max CPC if you have a 30% profit margin.

Max CPC = 500 x (1- 0.30) = $3.50

Your Max CPC must also be within the range of the estimated CPC calculated by Google's Keyword Planner tool. If it is not, you are in serious trouble.

Let's say your Max CPC is 3.50 and the CPC for a keyword $10. Before you can advertise profitably on a particular keyword, you must first increase your profit per client or conversion rate.

Google Ads #3: Conduct Competitor Analysis

Now you have a list with keywords for "buying intent" that you are confident you can afford. Next, leverage competitor intelligence to lower your risk.

You will find competitors in most industries who are more knowledgeable than you about optimizing and testing Google Ads campaigns. This means that they know which keywords, ads, landing pages, and phrases work best in your niche. You can find out if you are able to rank higher than your competitors by looking at their businesses.

Here are some ways to get started.

Spyfu.com will allow you to enter your keyword. It's called "cheap bricks" in this instance.

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It displays the average CTR as well as the number of companies who have advertised for the keyword over the past three month.

This is a small number, as there are more than 1 million companies advertising via Google Ads.

It will also show you keywords that perform well in Google Ads.

Click on "Advertiser History" to see actual ads used by your competitors.

img alt="Spyfu.com advertiser history page" class="wp-image-164506" height="422" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-700×422.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-700×422.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-350×211.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7-768×463.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads7.jpg 975w" width="700"/>

Pro tip: The keyword appearing in your actual advertisement is a key determinant of relevancy for Google's Quality Score.

Brickit's ad doesn't mention bricks. They shouldn't be difficult to beat.

img alt="Keyword overview for "chelsea apartments in nyc" using Spyfu class="wp-image-164507" height="329" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-700×329.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-700×329.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-350×164.jpg 350w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-768×360.jpg 768w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6-1536×721.jpg 1536w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads6.jpg 1600w" width="700"/>

Here's a better tip.

You can search for a specific competitor. You might start with the 800-pound gorilla, who dominates the SERPs.

You can then go into the site and view all keywords they are bidding on, along with their estimated volumes and costs.

img alt="A list keywords" class="wp-image-164508" height="587" loading="lazy" sizes="(max-width: 445px) 100vw, 445px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads9.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads9.jpg 445w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads9-350×462.jpg 350w" width="445"/>

These combined approaches will reveal the entire PPC strategy of your competitors, which you can then reverse engineer to make them outperform you.

Sneaky, right? !

Don't compete. Dominate.

Google Ads #4: Use a Powerful USP

Your USP (unique selling proposition) is what sets you apart from your competition and gives prospects an incentive to choose you.

Your USP is essentially a statement that answers the question "Why should I (your prospect) choose to do business" over all other options.

There are three reasons why you should have a strong USP when it comes to Google Ads. It:

Get more traffic from qualified prospects (encourage clicks to your ads) and repel unwanted leads (prevent clicks to your ads).
Your sales conversion rates will soar. You not only get more traffic from your ads but also convert more of your traffic to paying customers.
reduces price comparison shopping. This is a great way to make your product stand out from the rest. Buyers don't see you as a commodity. When you offer prospects compelling reasons to do business with your company, price becomes secondary.

A USP is an important ingredient. It makes sense. But how do you make one?

First, focus on your core strengths. What is it that you are better than your competitors?

Talk to your customers and listen to them. Customer insight is the key to building a company's USP. Ask your customers why they do business in your industry.

Ask questions to find out what customers don't like about your industry, and what they would like you to offer in addition to your core products.

Third, analyse your competition and search for opportunities. Unique is the most important word when it comes to unique selling propositions.

You need to research your competitors' ads, websites and marketing materials to create a strong USP. A spreadsheet is a great way to find commonalities between your competitors' ads, websites, and marketing materials. While you do this, search for an opportunity to speak something new and better.

Remember the Domino's slogan, for example?

"You get hot, fresh pizza delivered to your door in less than 30 minutes. Or it's completely free!"

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(Image source: ConversionXL)

You can't ask for more when ordering pizza. It's fast delivery and still hot when it arrives.

Domino's Pizza does not claim to be everything to everyone. It doesn't even talk about quality ingredients, prices, or taste. Its entire business is focused on one thing that its customers are most concerned about – prompt, on-time delivery.

Imagine a group of college students on a Saturday night. That's Domino's Pizza's perfect customer profile!

Spend some time imagining how you are different from others. What are you bringing to the table that your competitors lack?

Profit from that.

Google Ad Step #5 – Have an irresistible offer

What offer can you make in your Google Ads campaign so compelling that your prospect will not hesitate to take action? What can you do to stand out among the other ads in search results that your prospect sees?

Your irresistible offer is the answer. It consists of four components:

1. Valuable

The price of your product or service should be higher than its value. This is marketing 101. Your offer doesn't have to be expensive. It is important to clearly state the value that your product or service offers to your customers and to ensure that it exceeds your price tag.

2. Believeable

If you offer something that seems too good to be true, your prospect might be skeptical. You must give a reason why your offer is credible.

If you are running a sale, for example, tell the reason you are offering such a steep discount. It could be clearing out inventory, an end-of-the year sale, celebrating an anniversary, opening a new shop, or your birthday.

3. Reduce or reverse risk

Everybody is afraid of being ripped off online. A money-back guarantee is one of the best ways to reduce the risk to your customers. You can either guarantee excellent service or give back the money to your customer with a money-back guarantee.

If you can, include a guarantee in your offer. This increases your response rates and is a great way for you to stand out from your competition.

4. Get involved

When he was teaching art classes in elementary school, one of my art teachers gave me some great advice. He advised me to "Use KISS… Keep it simple stupid." It was a great advice, especially when creating irresistible offers.

Make it easy for your prospect to reach you by calling. Your prospect shouldn't be expected to find the next step on your website or connect the dots. Keep it simple and use a strong call-to-action.

You may be wondering when to actually create your Google Ads Campaign. We're halfway through the process, and there are no ads to support it.

Trust me, these are the most important steps. You'll be grateful later when your ads go live and you start generating profits.

Let's not forget that you are so eager to create your ads.

Google Ads Step #6: Create Compelling Ads

You only pay when people click on your Google Ads ads. Your ads perform two important functions.

Attract qualified prospects to click on your ad rather than those of your competitors.
Unqualified prospects should be removed so that they don't click on your Google Ads budget.

This means you will get more traffic, more sales and less money wasted on unqualified leads. All of this leads to higher profits.

Your ads have one more job. A high click-through rate (CTR), combined with compelling ads, will increase your Quality Score. This in turn will lower the cost per keyword click.

Remember that the cost per keyword for each ad directly impacts how much you pay per click. Google Ads that are great will lower your costs while poor ones will increase yours.

Do you see the importance of step #6? You must also complete the previous steps as we use them all in order to make your ads more engaging.

Your Google Ads text ads should contain four components:

Headline
Description line 1
Description line 2
Display URL

Headline

Because it is the first thing prospects will see, the headline is crucial. Google will highlight your keywords in your ads' title, making it stand out among other ads.

This is also a great way to make sure your ad is relevant to the prospect who is looking.

A great strategy is to ask the question in your headline. If the keyword is "new York city dentist", a compelling headline might be "Need a New York Dental Practitioner?"

The headline will include the keyword as part of the title. However, the question will make prospects say yes. A simple yes can sometimes be all that is needed to trigger a chain reaction that leads to a sale, as great salespeople are well aware.

Now, let's look at character length.

Google Ads allows you to use 30 characters in your headline. Make sure that every letter counts and use abbreviations wherever possible.

Description Lines 1 and 2

Your two descriptions should include the benefits of your service, your USP, social proof and/or a description of your offer. Include your call-to-action. Google allows for 90 words in each of its description fields.

Display URL

Your display URL is often overlooked in your ads. Do not just copy and paste the domain name. Use your display URL instead to add your offer, call to action, and any other information that will make your ads stand out.

These are just three examples of what a dentist can do to help you get an idea of the possibilities.

www.domain.com/Whiter_Smile
www.domain.com/NYC_Dentist
www.domain.com/Free_Whitening

Let me show you a sample of both a good and bad advertisement before we proceed.

Example of a good advertisement for the keyword "appliance repair"

Same Day Sub-Zero Repair

24-hour Service Available… Within 1 Hour

Coupon: $25 off Call us Now

You can clearly see that the advertiser is targeting a niche: people who own Sub-Zero appliances. They provide compelling benefits such as same-day, 24-hour service in under an hour. You can get a $25 off coupon. They also have a call to action: call now!

You will notice that the keyword would be added to the title of this ad to make it more relevant for the search phrase.

Example of a weak ad for the keyword "appliance repair"

[Name of the Company]

Family-owned since 1939

Call now if your appliance is in dire need

This ad's headline was the name and company of the company. It isn't relevant to the keyword "appliance repairs." No one will even know your name unless you are a well-known brand. It's not compelling, and it doesn't connect the keyword with the ad.

It is not an exclusive benefit to be "family-owned since1939". If the prospect adds up two or more and believes that longevity equals quality service, there is an implied benefit. This is a big ask, and it clearly doesn't follow the KISS principle. Your ads should focus on explicit benefits and not implied benefits.

The phrase "for all of your appliance needs" is too vague. This is an example where you try to be everything to everyone, instead of solving a specific problem for one customer.

Google Ads Step #7: Use Relevant Landing Pages

Your prospect is now actively looking for your product/service. Your ad stood out from all the others, so they clicked to learn more and arrived at your site.

What now?

If you're anything like many first-time advertisers, your prospect is looking at your homepage trying to figure what happened. The homepage made a promise that the ad couldn't keep.

This is because your homepage does not serve as an advertising landing page.

Your homepage should explain your business, your products, and the customers you serve. Your homepage may not be 100% relevant to the keywords searched or clicked ad. This is a mistake that you should not make.

Instead, you should create a landing page that matches both the keyword and the advertisement. Your goal is to ensure that the sales process is consistent so prospects feel confident.

Your headline is the most important element of your landing page. It is the first thing that your prospect will see. Your headline should grab attention and reiterate the offer in the ad. It should also compel your prospect's to continue reading the rest.

Make sure the copy on high-converting landing pages matches both the keyword searched as well as the ad clicked. Include:

Your USP
Your product or service's benefits
Details about your irresistible deal
Reviews are social proof
Credibility that you are a legitimate business
A strong call to action

Google Ads – Step #8: Conversion Tracking

Although we are almost done with setting up your campaign in Google Ads and you can start tracking conversions, there is still one more thing.

You won't know which keywords or ads are generating sales if you skip this step. This means that once your Google Ads campaign is up and running, it is impossible to optimize it.

Conversion tracking tracks the sales generated through your Google Ads campaign. You want to find out which keywords and which ads are driving sales.

Conversion tracking is easy if you have e-commerce shopping carts for some or all your sales. Use the Google Ads conversion tracking.

You can find the Google Ads conversion tracking code in your Google Ads account by clicking on the tool icon and then "Measurements > Conversions".

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Click on the [+ conversion] button to create a new conversion. Follow the steps to determine your conversion. Next, add the code to your order page's thank you page or receipt page.

This code is very similar to Google Analytics code. However, it should not be placed on the last page after a customer has completed their order.

Google automatically tracks conversions when a customer visits your receipt page or your thank you page. This is all you need to know, so don't hesitate to get it installed before turning on your ads.

Google also tracks app downloads, web conversions and phone calls.

What happens if leads are generated online but the sale is closed offline – by phone or in person – instead of online? You can't add a currency code to your cash register. So what can you do instead?

These are the three strategies I recommend to track offline sales

In your sales process, create a conversion page. Send your customers to a page that allows them to download important documents, get their receipts, register online or create an account. You can think of a way you can get your customers to this page and then add the Google Ads code. You can now track sales.
Unique coupon codes should be used in ads and landing pages. Use unique coupon codes on your landing pages and ads to match the keywords and ad that generated the sale.
Tracking phone numbers can be used in landing pages and ads. You can match calls and subsequent sales with the keywords and ads that generated them by using unique tracking numbers.

Once you have established conversion tracking, it is time to log in to Google Ads and create your first campaign.

Google Ads makes campaign setup easy. But don't accept all default settings. One of them could get you in trouble.

Google Ads #9: Setting up Success

Google Ads makes it easy to set up your Google Ads campaigns, as I already mentioned. Click on the blue plus button and then the New Campaign button as shown below. Follow the steps to add your keywords and ads.

Although the process is simple, you should be aware that many default settings may not be in your best interests. Step 9 is to ensure that you use the right Ads settings in order to achieve success.

These are the top settings you should be paying attention to:

Search vs. Display
Device Bids
Keyword Match Types
Negative Keywords

Search vs. Display

Choose Search Network Only as your campaign type. This ensures that you are only targeting the Google Search Network, and not the Display Network.

class="wp-image-164513" height="294" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11.jpg 700w, https://neilpatel.com/wp/uploads/2022/08/Google_ads11.jpg 350w") width="700"/image_ads11-350×147.jpg class="wp-image-164513" height="294" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads11-350×147.jpg 350w" width="700"/>

Display advertising is completely different from search advertising. It requires different keywords, ads and landing pages. Always target different networks with separate campaigns.

Keyword Match Types

Many new advertisers don't know there are different match types. They waste money on search phrases that aren't part of their account.

There are three major keyword match types.

Broad
Phrase
Exact

Broad match is, as you know, the default match type. If your keywords are a Broad match, Google will show you ads for any search phrase Google considers relevant to your keyword.

This will increase the impressions of your ads, but it will also mean that you will likely show ads to non-relevant search phrases which will waste your budget. Broad match is not recommended.

When the phrase in the keyword is part of a Phrase match keyword, ads will be triggered. If your Phrase match keyword for office space is "office space", then your ad will show for both "office space in New York" and "office spaces in New York". However, "office in space" would not display because "office space" is separated by "in."

Broad match doesn't give you as much control over your ads as Phrase match. Simply add quotes around your keyword (see below) to change it to Phrase match.

Exact match tells Google that your ad will only be displayed when the exact keyword is entered into Google. Exact match gives you the most control, but it also limits your exposure. Add square brackets to your keywords to set Exact match as your match type (see image below).

img alt="The campaign settings pages within Google Ads" class="wp-image-164514" height="365" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads13.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads13.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads13-350×183.jpg 350w" width="700"/>

Because Phrase match offers the most reach and targeting, I recommend it. You should include negative keywords when using Phrase match.

Negative Keywords

Negative keywords allow you to prevent certain phrases from being triggered by your ads. If you advertise on the Phrase match keyword "office space", then you should block the keyword "movie".

Google will not display your ads for office space rentals for people searching for Office Space movies.

Click on the Negative Keyword link to add negative keywords.

img alt="The Google Ads negative keywords page" class="wp-image-164515" height="283" loading="lazy" sizes="(max-width: 700px) 100vw, 700px" src="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads14.jpg" srcset="https://neilpatel.com/wp-content/uploads/2022/08/Google_ads14.jpg 700w, https://neilpatel.com/wp-content/uploads/2022/08/Google_ads14-350×142.jpg 350w" width="700"/>

Next, click on the Add button to enter the keywords that you wish to block.

After you have completed the setup, you can enable the ads to optimize your campaign.

Google Ads – Step #10: Optimization

After you have set your bidding and enabled your campaign, you can relax by taking a deep breath. Your ads are now live!

You can't let up yet. Many campaigns don't turn out to be profitable right away and require constant optimization in order to remain profitable.

Three main areas can help you improve the performance of your Google Ads campaign:

Your keyword bids. Smart Bidding is a great way to get started. However, once you have generated clicks and sales you may want to adjust your bidding accordingly. You can raise your bids if your keywords are generating profitably but you are not ranked #1. If you don't see any sales from your keywords, it is time to reduce your bids, or even pause the keyword.
Your ad click through rate (CTR). Your ad CTR directly impacts your quality score. This in turn affects the price you pay per click. You can optimize your CTR by A/B testing different ads to determine which one gets more clicks.
Your landing page conversion rate. Your landing page is the last area you need to optimize. Although there are many tools that can help you test different landing pages, Google Optimize is the best. It's simple and free to use. You can create an experiment to compare two versions of your landing pages and determine which one converts most.

Conclusion

Your Google Ads are now up and running. What should you do? Do not wait. I'm serious.

Turn on the second ad, and when everything is running, move onto something else.

Do not wait for things to happen on the computer.

Do you remember the third promise you made before we started? Google Ads takes patience.

You can check back within a day. Next, create more ads. Take a look at the data. Start to tweak.

Remember, conversions are the key to everything.

While it's great to be able to tell which Google Ads have a higher CTR, it doesn't mean they will make more money.

You might need to wait for results for a few months.

Follow your ads and then analyze the data as it arrives over the next 10 working days.

Review the results, then turn off any ads that don’t work, add keywords and increase your focus on what is working well.

If you are interested in learning more, make sure to visit Quicksprout University's great YouTube channel on Google Ads. You can also join the Google Partner Program.

Are you a Google Ads expert? What are your top tips?

————————————————————————————————————————————–

By: Neil Patel
Title: How to Create and Launch a Google Ads Campaign [2022 Update]
Sourced From: neilpatel.com/blog/profitable-google-adwords-campaign/
Published Date: Mon, 05 Sep 2022 07:00:00 +0000

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