Why Organic Social Media Marketing is Thriving
Contrary to popular belief, organic social media marketing is far from dying. In fact, it continues to be one of the most effective affiliate marketing strategies in 2020. With platforms like Facebook and Instagram, organic marketing can yield impressive results if done right. It's all about understanding the platform and genuinely helping others.
Understanding Organic Social Media Marketing vs Paid Ads
Organic social media marketing refers to the practice of driving traffic, leads, and sales from social media platforms without paying for advertising. While paid advertising has its merits, organic marketing offers a highly targeted approach that can rival even the most sophisticated advertising tools.
Getting Started with Organic Social Media Marketing
The first step is to have a product or service to promote, along with a funnel for capturing contact information and making sales. Let's take GrooveFunnels as an example. You can build your funnel using GroovePages, capture information with GrooveMail, and promote GrooveFunnels as an affiliate. Alternatively, you can offer your own product or service.
Once you have set up your funnel and created a free GrooveFunnels account, it's time to delve into the marketing strategies.
Step 1: Harnessing the Power of Facebook
Facebook is an undeniable powerhouse in the world of social media, with over 2 billion active daily users. It offers easy access to a wide range of audiences through its groups and pages. Start by optimizing your Facebook profile with a cover photo that teases your offer and includes a link to your funnel.
Use the search feature to find groups in your product's niche or area of interest. Join these groups and make sure to read and understand the rules. Some groups have specific days for sharing links, which can serve as free advertising opportunities. Focus on providing value to the community by answering questions and sharing insights from your experience. This will naturally attract people to your profile and increase the chances of them clicking on your link or reaching out to you via messenger.
Additionally, you can create your own Facebook group to communicate with and present offers to your audience. While managing a group requires time and effort, it can be highly effective. Regularly post high-value content in your group and on your profile to engage your audience. Experiment with different types of posts, such as images, videos, and live broadcasts, to improve reach and interaction.
Although Facebook organic marketing can be a primary income source, it has its limitations. Losing your Facebook profile could mean losing everything, and it's challenging to fully outsource or automate. To diversify your efforts, consider the following steps.
Step 2: Expanding to Platforms with Longevity
While Facebook marketing has its merits, posts and content on the platform have a limited lifespan. To overcome this, it's crucial to expand to platforms that offer more permanence. Platforms like LinkedIn, Quora, Medium, and YouTube provide opportunities for creating and sharing content.
Choose a platform that aligns with your strengths. If you excel in video or writing, opt for YouTube or Medium, respectively. For building your brand, LinkedIn is recommended, while Quora offers authority and exposure.
Ensure that your profile on each platform includes a link to your funnel or Facebook group. Use your content to showcase your expertise and engage your audience. Don't forget to occasionally direct them to your funnel or group. Familiarize yourself with the rules of each platform and its communities before diving in.
Step 3: Analyzing and Scaling Your Efforts
Once you start experiencing success, it's essential to analyze and refine your approach to maximize results. Utilize URL shorteners and tracking links, such as GrooveSell, to determine which pieces of content generate the most clicks and conversions.
Establish a system for understanding, analyzing, and scaling your marketing efforts. This could involve tracking conversations generated in Facebook groups or monitoring clicks and conversions across multiple platforms. The goal is to achieve exponential results with the same amount of work.
As you grow, consider developing multiple funnels or focusing on a core offer. GrooveFunnels provides a versatile platform for various business models, be it an eCommerce store or coaching services.
The path to organic social media marketing success lies in leveraging the power of platforms like Facebook, expanding to platforms with longevity, and continuously analyzing and refining your strategies. By following these three simple steps, you can unlock the potential of organic marketing and achieve impressive results.
Read more: Organic Social Media Marketing in 3 Simple Steps
Frequently Asked Questions
What are the 5 Marketing Concepts?
The five marketing concepts are:
- Branding: A brand is a person's image. It is what people think of when they hear your name. It's important to establish a brand identity that is consistent across media.
- Positioning – How you position yourself in your market. How can you best describe who you really are?
- Message- This is your message's main content. What is your point Why should anyone buy from you?
- Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
- Measurability – How can you measure your success?
What are the 4 types?
Marketing can be divided into 4 categories: Direct Mail Marketing (Traditional Advertising), Public Relations (Public Relations) and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. You can combine them to achieve your goals.
What is eCommerce marketing?
Ecommerce marketing is simply online shopping. It is the act or selling products over the internet. This includes purchasing goods from companies, and then selling them via the internet. This would include selling on eBay if you are an individual seller. A business may be set up where you make a profit by selling goods. The key point here is to make money by selling items online.
Here are some additional details on eCommerce marketing:
It is important to determine what kind of products you wish to sell in order for your eCommerce site to be successful. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).
Once you know what you're offering, you'll need to find a supplier. A supplier is a company that makes and sells the product you want to sell. You would, for instance, need to find a supplier that makes and sells greeting card products if you were to begin selling them.
Once you've identified a supplier to work with, you'll need a website created to show the products to buyers and make it easy for them to order. You can either use templates provided by suppliers or you have to create your own template. Once you have your website online, you need to promote it to draw visitors. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.
You have many options when it comes time to promote your eCommerce business. These channels include email, social media, search engines, and mobile apps.
- Email marketing is a popular choice for many businesses. It is cost-effective, straightforward to implement, as well as delivering results. It takes time and effort to generate high quality leads.
- Search engine optimization (SEO), a technique to increase a website's rank for specific keywords, is what we call search engine optimization. This is often done via link building, which allows pages to rank higher in search engine results.
- Social networking sites such as Facebook and LinkedIn are becoming increasingly crucial for promoting businesses. These sites are used by many people every day to connect with their family and friends. Posting interesting content on these sites will help you get exposure to thousands more people.
- The mobile app is also an important tool for eCommerce marketers. People love to shop on their smartphones and tablets. An app allows customers to be reached wherever they may be.
eCommerce is a rapidly growing industry. There are many avenues to promote your small business. You can reap the benefits from eCommerce marketing if you make wise decisions.
What makes it so important to identify your brand?
Your company can simply call it a brand. Your brand is a promise that your company will deliver certain benefits and qualities that will make you stand out from the rest. Your brand is what makes you stand out from other companies in your industry.
A brand gives you credibility and authority. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. You have their trust because they respect you.
Your company's culture also influences your brand. Your employees will feel passionate about your brand if they are passionate about your product or services.
Your brand isn't just words or pictures. It's a promise to which your company lives up. It is a promise to deliver value to customers.
You should take into consideration several aspects when creating your brand. First, choose a name that is clear and concise. Sweet Dreams Bakery is a good example of a bakery name. If you run a software business, however, you would probably choose DreamSpark Software.
Next, consider how your brand will be presented. Do you want to use a well-known symbol? Will you use colors that match your corporate look? Do you plan to use logos?
You must also think about the perceptions of your target market regarding your brand. Are you friendly and helpful? Do you seem trustworthy and professional? Will you seem knowledgeable and experienced?
These are all questions to ask before you build your brand.
What are the 7 Steps of Internet Marketing Strategy?
Internet marketing strategies allow businesses to achieve their business goals by using online media. These seven steps are planning, research and implementation. Monitoring, analysis, optimization, optimization, and evaluation are the key components. Each step is vital for successful internet marketing and should all be completed regularly.
- Planning – This step involves identifying who your target audience is and creating a plan of how to reach them. It is important to consider who may buy your product or service, and what it costs.
- Research allows you to better understand your customers' needs and interests so you can make the right product or service choices. It also gives you valuable insights into popular trends and consumer behavior.
- The first step in implementing your campaign is to select a platform (e.g. Facebook), and then determine where to place your ads. Once you've chosen your platforms, ensure they're set up correctly. You can also decide whether you want to spend money or pay per click.
- Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
- You can compare the results to benchmarks and other performance levels. This step will help you to identify areas that are underperforming.
- Optimization – Optimizing your website means making changes to improve its ability to attract visitors. You can add new features or alter how users navigate through your site.
- Evaluation – Evaluate your campaign's performance to see where it is at the moment. Are there areas that could be improved? If you don't, then you have probably reached your goal. You'll still need to address any issues.
Are there any risks associated with digital marketing?
Yes, digital marketing has its risks.
For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.
It is important that you ensure your content is original, and not copied from others.
You also risk losing control over your brand image if your online presence is not monitored closely.
You could also be vulnerable to identity theft if your personal details are used without your consent.
How to Protect your Online Reputation
- Pay attention to what you post on social networks
- Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
- Monitor Your Brand Image
- Strong Passwords
- You should not use personal information without permission
- Notify us immediately of any unauthorized activity
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never give out your Social Security Number
- Keep Up With The Latest News
- Avoid Scams
- Select a Secure Password
- Always keep an eye out for new updates
- Do not share too much information
- Be Vigilant When Giving Out Credit Card Numbers
- Do Not Send Money Through E-Mail
- Beware of fake websites
- Negative reviews can hurt your business.
- Regularly check your credit reports
- Pay attention to your privacy settings
- Ask someone who really knows you before you share something.
Statistics
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
External Links
neilpatel.com
- How to Use Search Engine Optimization to Build Your Brand
- Marketing Automation: Examples & Tools (2022)
youtube.com
influencermarketinghub.com
moz.com
- SEO Learning Center – Moz
- [Case Studies] How Moz ranked #1 for a high-volume Keyword in 3 Months or Less
How To
20 Best Affiliate Marketing Strategies to Try In 2022
If you want to make money online, affiliate marketing may be one of the best ways to do so. This is one of the easiest ways you can get started. You must first sign up with an affiliate program like Commission Junction or ShareASale, then place links to your blog or website. You'll earn a commission fee when someone purchases through one of those links.
Here are 20 strategies for affiliate marketing that you can try in 2022
- Create a Content Calendar
- Google Adwords
- Start Your Podcast
- Join A Blogging Network
- Build An Email List
- Reviews get paid
- You can become an influencer
- Offer Free Trials
- Create a membership site
- Amazon: Buy Products
- Write Articles
- Start A YouTube Channel
- Host Events
- Develop A Mobile App
- Promote Your Business Online
- Run Facebook Ads
- Get a Twitter Account
- Increase Instagram followers
- Customer Transparency is Key
- You can make more money long-term
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By: Sancia Sprott
Title: Mastering Organic Social Media Marketing: A Step-by-Step Guide
Sourced From: groovefunnels.com/blog/organic-social-media-marketing-in-3-simple-steps/
Published Date: Tue, 29 Jun 2021 18:15:59 +0000