Being a digital marketer is not an easy job. It's hard to keep up with all the latest trends. It is important to be able to do everything, from content strategy to writing, editing, SEO, social marketing, paid analytics, and more. All the rules can change just as quickly as you think that you have mastered a channel.
How can you keep on top of everything?
This is the right place. This updated list contains handy digital marketing tips that will allow you to execute different activities with perfection. Each one is taken from experts who are either familiar with the topic or have created the best tools.
(I have created my own cheat sheet to help with content marketing ROI. This is the biggest problem I hear from marketers. You can also access the MASTER cheat sheet by clicking the link at bottom of this article.
Let's get to it!
The Periodic Table of Content Marketing
Digital marketing's most crucial component is content marketing. Econsultancy's periodic table on Content Marketing highlights eight key areas to content marketing success. Everything from content marketing goals to topics and formats to metrics will be covered. This visual presentation will allow you to deliver amazing content that customers will love.
Copywriting Amazingness 101
It is not easy to create compelling content. Copyhackers has compiled a list of 101 writing tips and tricks to help you create great content that converts and engages.
20-Step Guide for Writing The Perfect Blog Post
How can you create blog posts that grab your audience's attention, stand out from all the other content on the internet? This infographic will show you how to write a great blog post. It includes everything from the headline, intro, main copy, visual elements, and social sharing.
This article also contains an infographic about the anatomy of a great blog post.
The Ultimate Blog Post Idea List
Blogs are the core of any content marketing strategy. Blogs increase traffic to your site and help you build a relationship with visitors. It can be difficult to come up with new ideas for blogs.
This infographic covers over 50 topics and types of content that will inspire you today. It will also help you create high-quality, valuable content that will keep your audience coming back.
Content Distribution Strategies For Blogs of All Sizes
The battle is not over if you create valuable content. You won't see the results you want from your blogging efforts if you don't get your content out there. This Buffer checklist shares 11 proven strategies from content promotion professionals to help you get your content in front of as many people as possible.
The Ideal Content Length
Are you curious about the ideal length for social media, web content headlines, meta data, and social media? This infographic was created by Sum All and Buffer. It summarizes the optimal length for your Facebook posts and tweets.
Blogger Outreach Checklist
You want to reach out to bloggers and thought leaders in order to ask for their help or pitch a guest article. This blogger outreach checklist will help you target, reach, and contact people you wish to work with.
Everything you Need to be a Social Media Rock Star
Are you not seeing the ROI that you expected from social media? Perhaps you don't know which platform is right for your brand, or you post inconsistently.
This post will help you make the most of your social media marketing efforts. It includes keyboard shortcuts, image sizing tips, optimal days and times to post on Facebook, Twitter and Pinterest, as well as information about how to maximize your images.
Images are crucial to social media posts. It can be difficult to keep up with the various sizes and specifications for each channel. They change all the time! This infographic provides all you need about the sizes of each platform.
Step-By–Step Guide to Influencer Marketing
Digital marketing has become a major component of influencer marketing, particularly for brands. Brand ambassadors are being replaced by influencers who will be the brand's voice, face and advocate. This article will help you identify your influencers and reach out to them.
The Ultimate Inbound Market Checklist
This cheat sheet, which is a sort of eBook, outlines the essential components of an inbound marketing campaign. It also explains how to achieve each.
HubSpot also offers this infographic that will refresh your knowledge on inbound marketing, from traffic to conversions.
SEO Site Audit List
It is difficult to complete a site audit. Annie Cushing made it easy with her extensive checklist. This Google sheet includes every category of SEO, and each task within.
The Ultimate SEO Checklist Infographic
This infographic by SEO & Digital Marketing agency LeapFroggr should be in every digital marketer's toolbox. This infographic contains practical SEO tips and best practice that you can use to make sure your websites and content are being searched for by your target audience.
SEO Cheat Sheet for Web Developers
Although this cheat sheet is aimed at web developers only, it's great for SEO experts and newbies alike. It includes all the SEO best practice you need to keep your site search-friendly.
SEO Best Practices for Blog Posts
Are you new to SEO? Want to improve your blog's SEO and search rankings immediately? This infographic outlines six key SEO best practices that you can immediately implement. It also includes a checklist that you can keep on your wall to help you with future blog posts.
Complete List of SEO Ranking Factors
You wouldn't read this post if you knew all the ranking signals Google uses. SEO experts are divided on which ranking factors Google rewards or penalizes, their characteristics, and how much weight Google gives them. Here is a Backlinko compilation. But, take it with a grain of salt and do your research.
Google Algorithm Update History
It's difficult to keep up with Google's constant updates of their algorithms. They make more than 3,000 changes per year. SEOs need to be aware of major changes to the Google algorithm in order to monitor changes in search visibility, traffic, rankings, and traffic.
Moz has compiled a list of all Google updates that have occurred since 2000. This makes it easy to refer to.
Checklist for Local SEO
Local SEO is the new Yellow Pages. It's the best way to reach local customers right when they need you. This checklist will help you get more local customers through search engines.
Creating an Ultimate Landing Page
Your digital marketing strategy will not be complete without landing pages. Landing pages are designed to convert and attract leads. It is crucial that they are optimized for this purpose.
This infographic outlines the best practices for landing pages and explains their constituent elements such as headlines and introductions.
Don’t believe your landing pages are producing the results you desire. Klientboost has a checklist and Unbounce has questions to help you make sure your landing pages are converting.
Complete Conversion Rate Optimization Checklist
How can you ensure your web pages attract and convert your target audience?
This conversion rate optimization checklist contains details about how to choose KPIs, A/B testing, and more.
A Complete List of Google Ad Extensions
Paid search marketing is a way to ensure that your money is being used to provide customers with more ways to reach you. You can improve your Google Ads performance simply by adding ad extensions. These extensions will help you get more SERP space, without increasing your budget.
Retargeting/remarketing is one of the most effective ways to bring back customers and increase sales by chasing them (subtly) across the web. To ensure that you don't lose money, you will need to have a checklist for your re-marketing.
The Anatomy of a Marketing Email
Email marketing is the best method to nurture and generate leads. It has been proven to be the most effective marketing channel, with the highest return on investment. Email allows you to communicate directly with customers at the time and place that suits you best with carefully chosen, personal messaging.
It's time to examine what your email marketing is doing and why it isn't producing the results you desire. These conversion-focused elements can be used to optimize your marketing emails.
Google Analytics Dimensions and Metrics
This cheat sheet will give you a quick overview of all the Google Analytics dimensions and metrics you should be using to improve your website's customer engagement and interaction.
Universal Analytics Cheat sheet
This handy cheat sheet simplifies the world of Universal Analytics. It covers generalities, field reference and method, as well as limits and quotas for the new Google Analytics.
Website Usability Testlist
Your message is just as important as the usability of your website. Google places more importance on UX in order to increase search visibility. This infographic will help you to ensure that you're using the best practices.
Website Launch Checklist
It can be both thrilling and stressful to launch a website. Everything must be done, from copy proofreading to performance testing after the launch or relaunch. This website launch checklist will help you make sure that you do not forget any details.
Even the most experienced web designers can overlook little details when it comes to website launches. Here's another checklist. Here's another checklist, just in case you need it!
A Master sheet to sum it all
You've made it this far! A MASTER CHEAT SHEET with most of the above checklists, ready for use. Just make a copy and start your campaigns!
Do you have any other tips or resources that can help you improve your digital marketing? We'd love to hear your thoughts in the comments.
Are you interested in converting and reaching new customers for your company? Let's chat about how we can assist you.
Marketing Insider Group published the post 26 cheat sheets every successful digital marketer needs appeared first on Marketing Insider Group.
Frequently Asked Questions
Why is it so important to define your brand?
A brand is simply the promise your company makes to its clients. A brand promises specific qualities and benefits that make your company stand apart from other companies. Your brand is what sets you apart from other companies in the industry.
A brand can give you authority and credibility. Potential customers instantly recognize your company's logo when they see it. You have their trust because they respect you.
Your company's culture also influences your brand. Your brand is likely to reflect your passion for your product/service if your employees are passionate about it.
Your brand isn't just words or pictures. It's a promise to which your company lives up. It's your promise to give value to your clients.
There are many things to think about when creating your brand. First, choose a name and description that clearly describes your company. Sweet Dreams Bakery, for example, would be a great name for a bakery. For a software company, DreamSpark Software is the right choice.
Next, consider how your brand will be presented. Will your logo be easily identifiable? Will you use colors that complement your corporate image? Will you use logos
Finally, you'll want to consider how your target audience perceives your brand. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Do you have the ability to make your clients feel confident and competent?
These are all questions to ask before you build your brand.
What are three examples of internet marketing strategies?
Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing can include email marketing, social media marketing and search engine optimization (SEO), as well as pay-per-click marketing (PPC) and website design.
It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many ways to make income without spending money. The return on each investment will be greater if you make more.
The most common form of internet marketing is email marketing. This involves sending email to potential customers with information about your business, and its latest offers.
Another popular method to advertise is through social media marketing. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. Businesses also have the opportunity to reach out to their customers and raise awareness about their products and services through these sites.
Search Engine Optimization (SEO), is a technique that improves the visibility of websites in major search engines. By improving the quality and quantity of relevant backlinks, webmasters can boost traffic to their sites.
Website Design is the art of designing a website that looks attractive and functions well. Website designers create the website's layout and style. Website designers make sure that the website is compliant with technical specifications and meets accessibility standards.
Advertising called Pay Per Click (PPC) allows advertisers to bid on keywords relevant their products and/or services. Advertisers are paid for each click on their ads. PPC ads are usually found at the top and bottom of search results pages.
What are some examples for direct marketing?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing helps you reach people at home or on the go. Direct marketing is the best way for customers to choose your product or service over other brands.
You should know which message will appeal to your target market the most.
The key is to find out what your customer wants and then give it to them.
There are many ways to use direct marketing to promote your business. You could send brochures to potential clients or advertise in local newspapers.
Another option is to create your own mailing list from existing customers. A good contact database will make it easy to add subscribers to your mailing list.
Finally, you can ask your current customers if they'd like to receive promotional materials. You may receive special discounts if you sign up for company newsletters.
Are there any risks associated with digital marketing?
Digital marketing is not without risks.
You must first protect your online reputation through being cautious about what you share on social media.
Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.
In addition, you risk losing control of your brand image if you do not monitor your online presence closely.
You could also be vulnerable to identity theft if your personal details are used without your consent.
How to protect your online reputation
- Take care of what you say on social media
- Ensure all Content Is Original and Doesn’t Infringe On Any Other Person’s Intellectual Property Rights
- Monitor Your Brand Image
- Strong passwords are important
- Avoid Using Personal Details Without Permission
- Report any unauthorized activity immediately
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never Give Out Your Social Security Number
- Keep up to date with the most recent news
- Avoid Scams
- Select a Secure Password
- Always Be On The Lookout for Updates
- Don't share too many details
- Pay attention when you give out credit card numbers
- Do Not Send Money Through E-Mail
- You can check for fake websites
- Remember That Bad Reviews Can Hurt Your Business
- Check Your Credit Reports Regularly
- You Need to Keep an Eye on Your Privacy Settings
- Ask Someone Who Knows You Well Before Sharing Something
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
Six Types Of Ecommerce Marketing
How can I market my eCommerce store
Ecommerce marketing represents one of most difficult marketing tasks. It requires that you understand your customers and their buying processes. You also need to understand how your products and service interact with them. This knowledge allows you to build an effective strategy to help you reach your goals.
There are six types of eCommerce marketing strategies:
- Product Strategy: The first step in product strategy is to decide what type of product you want. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing allows you to set the price for your products. While retail pricing charges customers directly for your products.
- Pricing Strategy – Next you will need to determine how much money you want from selling your products. You should consider profit margins, competition, shipping costs, taxes, etc. To increase your profit margins, there are two options: lower your cost of sales or increase your sales volume.
- Promotion Strategy – This is where the fun begins! The best promotion strategy for your business is one that you have developed. You can offer free shipping, special discounts or coupons. If you don’t have any ideas for promotional products, brainstorm some.
- Shipping Strategy – After you have determined how to promote your products you must now think about how you will get them in front of people. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Will you use a fulfillment center, or do you plan on doing everything yourself?
- Merchandise Management System. This software allows you to track inventory, fulfill orders, track orders, and communicate effectively with suppliers. There are many options available, depending on what your budget is and your preferences.
- Customer Service Strategy: Finally, it is important to create a customer-friendly strategy for your company. Are you going to provide phone support or email support? Are customers able to contact you via chat, email, social media, and even postal mail?
By: Michael Brenner
Title: 26 Cheat Sheets Every Successful Digital Marketer Needs
Sourced From: marketinginsidergroup.com/content-marketing/cheat-sheets-successful-digital-marketer-needs/
Published Date: Sat, 22 Oct 2022 11:05:22 +0000