To achieve maximum effectiveness, an audit should be done on your YouTube channel. You should ensure that your channel is appearing to the right audience, and achieving accurate conversions. There is much competition on YouTube, and having unique and valuable content is what makes your channel stand out. Many online shoppers use videos to make purchase decisions, making it paramount to have a strong video presence. You should review your YouTube dashboard and carefully analyze your KPI.
- Although most users may not actually think of it as such, YouTube isn’t merely an engaging social media site. It’s also an excellent search engine.
- In other words, the SEO efforts you work hard to implement in for more obvious search engines, like Google, or also relevant for YouTube.
- If you regularly use YouTube to generate marketing media, you should audit your site to get vital statistical data, such as which of your generated videos are getting the most views.
“With over 2 billion active users, YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content.”
Read more: https://neilpatel.com/blog/youtube-audit/