Online marketing requires being on top of every tool that can give you an edge. Youtube Live is a tool that many people haven't picked up on as they feel like Facebook covers everything they need. Live video isn't just for video game streaming and can be used to pull leads to your organization. You might not know what you'd like to broadcast but simply customers would like to get to know you and you can choose how you'd like to express yourself.
- Sadly, YouTube is a much underutilized marketing tool, because literally billions of hours of YouTube are watched daily.
- Data shows that more than two thirds of people polled would rather watch a video than read a blog post.
- Even more to the point, 70% of those that indicated a preference for videos also selected YouTube as their video platform of choice.
“Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing.”