Imagine that your team is discussing ways to increase leads and highlight the value of your company. Someone has that "Aha!" Moment and suggests webinar marketing.
Webinars can be a great way to educate, engage and sell your brand. In fact, 73% B2B marketers believe webinars are an excellent way to increase brand awareness and generate quality leads.
Where do you begin? How can you build a webinar strategy that generates revenue?
We'll explore four secrets to take your campaign the next step.
- B2B companies can use webinar marketing to establish thought leadership, and convert qualified leads.
- The highest conversion rates are achieved by webinars.
- Select the right topic to present and create an engaging presentation that will help your audience to understand your value.
- To attract a larger audience, a successful webinar needs to have a multi-channel marketing strategy.
Why webinar marketing is beneficial for B2B businesses
B2B marketing techniques are diverse, making it difficult to know which ones will produce real results for your company. We've found that webinars can impact your marketing goals positively in a variety of ways.
Webinars are a great way to generate leads by providing free and valuable information. Your target audience learns why they should invest in your products or services.
As a visual medium webinar marketing is more valuable than a blog post or lead magnet. You can quickly reach out to participants following the webinar.
According to different estimates, up 40% of people who attend a webcast are likely to be qualified leads. When done correctly, webinars are a great way to leverage your thought leadership and drive engagement while increasing brand awareness.
Why Use Webinar marketing
Did you know 58% of B2B companies use webinar marketing to generate leads? Remember that webinars are more than just a sales pitch if you use them to generate leads.
One of the most common reasons to host a webinar for customers is to show them how to use your product. Education and practical help can increase customer retention and boost trust.
When you can offer your audience a unique view on a subject and explain how to resolve a problem in your area, then webinars are a great way to reach them. Attendees are more likely convert to customers when you establish authority as a solution-provider.
As you gain experience, you can host webinars for different purposes and more often. The webinar marketing helps to humanize your brand in the eyes of your target audience. This is especially important for brands now that artificial intelligence has become more prevalent.
Four tips to drive revenue with webinar marketing
Are you ready to create a campaign that will make an impact? We use four tricks to increase revenue and brand recognition with webinar marketing.
1. Plan to present a topic that is business-focused
When creating a webinar, there is no such thing "over-planning". You need to decide when and who will be attending the webinar. Also, choose a topic that is valuable and that demonstrates your expertise.
It is important to choose the right topic for your event in order to engage with your audience and attract registrants. Take inspiration from these sources:
- Examine your blog, whitepapers, and email subjects that have generated high engagement in the recent past. Pages that have a high number of views or downloads will make great webinars.
- Your customer service team can use your social media profiles to find out what questions customers commonly ask. Internal teams are often the best source of customer insight.
- Evaluate what you competitors are doing. Look for topics that they are using to great success and dig deeper into them to add value.
After you have chosen your topic, create a title that will grab the attention of your audience. Titles are crucial to effective webinar marketing. Keep it interesting and informative.
2. Prepare Your Presentation
Your webinar presentation should educate your audience about a specific problem that they face, the importance of solving it, and how you can help them.
You need to create a presentation that is dynamic and engaging.
Here are some key elements that your webinar should include.
Start with an attention-grabbing hook to grab your audience and demonstrate your authority as the expert they should learn from. Set clear objectives, create a connection and encourage your audience to participate.
Your webinar should be a good fit for the audience and meet their expectations. It should also help them solve their problem. We've learned that it's important to not sound pushy. Instead, paint a picture of your brand as the solution.
Your webinar should be interactive. Ask your audience to post comments in the chat box or to send out polls during the webinar to learn more. This is an excellent opportunity to make your webinar stand out. Only 40% of presentations include interactive elements.
Call to Action
You have one final chance to pitch your company at the end of the webcast. To drive revenue, you need to promote your offer, your guarantee or your promotion. Take no more than 5 minutes.
Don't worry about perfection. Have fun as you prepare. Bring life to your presentation by being spontaneous.
3. Create a cross-channel marketing strategy
Once your webinar is complete, you will need to create a cross-promotional campaign to encourage your target audience members to register. The more attendees you have, the better your chances are of converting a large audience and growing your revenue.
To reinforce the value of your webinar, promote it on your registration page as well as on all promotional channels. To demonstrate your authority, you can highlight the hosts and main topic.
Use the following platforms to advertise your webinar:
- Promote your event via email to customers and leads
- Facebook or LinkedIn can be used to target paid ads and chatbots
- You can attract more visitors to your website by using a banner or landing page
- Create buzz with content marketing like blogs, videos or podcasts
It's important to align the key messages and creative direction of each channel in this phase of webinar marketing. You can create a seamless experience for your attendees, who may see the promotion on multiple platforms.
4. Follow up with your registrants
You still have the opportunity to convert those who are unsure after the webinar. Remember that 80% of the conversions will require 5 follow-ups following a meeting.
Send a message that is attractive and shows your sincere desire to help customers succeed.
Segment your audience to ensure you are sending the right message to all of your webinar attendees. Consider creating a drip-campaign with the following messages after the event.
- Attendees: Thank them by email and send the slide deck.
- Attendees who have questions: Contact any attendees with questions via email or telephone and give a detailed answer.
- No-shows : Provide a recording of your webinar and encourage people to contact you if they still have questions.
The webinar marketing process doesn't end when you finish the presentation. These strategies will help you maximize the value of your work.
Important Points to Remember when Creating Your Webinar
Consider a few other factors that will help you to make your webinar a success.
Optimize for Mobile
Your webinar will be accessed by people on their mobile devices, so make sure your presentation is optimized for mobile. This way, your audience will see your webinar clearly. Visuals, particularly those that feature your brand, must be eye-catching to ensure effective webinar marketing.
Be Conscious of Your Timetable and Schedule
Schedule your webinars for midweek late mornings or early afternoons. Remember, that's not your time but your audience's.
Humans can also pay attention to segments of 15-20 minutes. The webinars should not last more than one hour. However, 30 minutes is probably the ideal length.
If you want to make a longer presentation, it is best to break the information up. Divide the program into sections, with multiple presenters, instead of long discourses. Use interactive elements such as charts, videos and Q&As.
Webinar marketing that drives results
Webinars are not only a great way to promote your brand, but they also generate real results by generating qualified and engaged leads. You can provide your audience with valuable information by implementing the right webinar strategy.
Are you ready to create webinar marketing strategies with a high ROI? Learn more about our Weekly Blog Writing Services by scheduling a consultation.
The first time you saw 4 secrets of webinar marketing that drive revenue, it was on Marketing Insider Group.
Frequently Asked Questions
What is eCommerce Marketing?
Ecommerce marketing is online shopping. It is the act of selling products online. This includes purchasing goods from companies, and then selling them via the internet. If you're an individual seller, this would also include selling on eBay. You might also own a business where you sell products for profit. The key point here is to make money by selling items online.
Here are more details concerning eCommerce marketing
Creating a successful eCommerce site involves finding out what type of products you want to sell. Then, you should decide whether you want to offer only one item (like a book) or multiple kinds (such as books and DVDs).
Once you have an idea of the products you want to offer, it's time to search for suppliers. A supplier is the company that produces and sells what you want. A supplier is a company that manufactures and sells the product you are looking to sell.
Once you have found a supplier you will need to set up a website that displays the products and allows buyers to buy them. You can either use templates provided by suppliers or you have to create your own template. Once you have your website online, you need to promote it to draw visitors. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.
When it comes to marketing your eCommerce company, there are many channels. These include email and search engines as well as social networks and mobile apps.
- Email marketing can be a good option for most businesses. It's cost-effective and easy to implement. And it delivers results. However, it can take a lot effort and time to generate quality leads.
- SEO (search engine optimization) is a technique that helps improve a webpage's rankings for keywords. This is often done via link building, which allows pages to rank higher in search engine results.
- Businesses are increasingly relying on social networking sites, such as LinkedIn and Facebook. These sites are used every day by many people to keep in touch with their loved ones and friends. If you post useful articles, you can reach thousands of people.
- Mobile apps are also a valuable tool for eCommerce marketers. People love using their smartphones and tablets to shop. A mobile app lets you reach customers no matter where they are.
eCommerce is a rapidly growing industry. There are many options to promote your company. Take your time to choose the right method for you to reap the benefits of eCommerce marketing.
These are 3 examples internet marketing.
Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing includes email marketing and social media marketing. It also includes search engine optimization (SEO), paid-per-click advertising, PPC, and website design.
It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are many other ways to earn income that don't require you to spend any money. However, the more you invest in each method, the better return you'll receive.
Email marketing is the most popular form of internet marketing. This involves sending out emails to potential customers, informing them about your business and its latest offers.
Another popular method to advertise is through social media marketing. Users can interact with family and friends on social media sites such LinkedIn, Twitter and Facebook. Businesses also have the opportunity to reach out to their customers and raise awareness about their products and services through these sites.
Search Engine Optimization (SEO), which is a technique that increases websites' visibility on major search engines, can be used to boost their visibility. Webmasters can increase traffic to their websites by increasing the quantity and quality of relevant backlinks.
Website design is the art of creating a website that is attractive and functional. Website designers determine the style and layout of a website. Website designers make sure that the website is compliant with technical specifications and meets accessibility standards.
Advertising known as Pay Per Click (PPC), is where advertisers place bids on keywords that relate to their products or services. Advertisers are paid for each click on their ads. PPC ads often appear at either the top or lowest search results pages.
What eCommerce Marketing Strategy should you follow?
There are three main types eCommerce marketing:
- Direct marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
Direct marketing means sending emails directly at potential buyers. These emails could contain coupons, discounts, special offers, etc. This marketing strategy aims to build customer loyalty.
Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. If your website ranks near the top for searches related to keywords, you will get more traffic.
Social media marketing can be done via websites such Facebook, Pinterest Instagram, YouTube and Instagram. Your audience to build trust. It's free, easy to set up, and effective.
Each method has its own pros and cons. SEO is time-consuming and requires effort while direct advertising is easy to do. It is possible to miss the entire benefit of eCommerce marketing if your focus is on one method. We recommend that you combine different marketing methods.
You could, for example, send emails advertising your products to rank high in search engine results. You could also advertise through social media and then link from that page to your website.
As you can see there are many options to market your eCommerce shop. Select the best options for your company and keep them in place over time. Good luck!
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
How to get your Google Digital Marketing Professional Certificate
Google offers a free online course entitled Search Engine Optimization For Beginners. This is a great way learn how to optimize your site for search engines like Google.
The course covers SEO topics such page titles, metatags, internal linking and site speed. If you already have a website, these lessons will help you improve its performance.
After you complete the course, you will receive a certificate. This certificate is valid for two years and allows you to add “SEO” to your LinkedIn profile.
When you complete the course, you will also be eligible for 10 CPE Credits. These credits are accepted at most colleges and universities.
Google Certified Partner (GCP), is a paid certification program offered by Google. Candidates must pass an exam and show proof of experience in order to be certified GCP.
By: Michael Brenner
Title: 4 Secrets of Webinar Marketing that Drive Revenue
Sourced From: marketinginsidergroup.com/demand-generation/webinar-marketing-for-revenue/
Published Date: Wed, 31 May 2023 13:00:45 +0000